1608QCA Intro to Web Design

1608QCA WEB DESIGN SEMESTER 2 2016

WEEKLY EXERCISES Kara Brown S5063518

WEEK ONE Google Yourself + Social Media Goals

Kebdaily

Kebdaily is a blog using curated and personal content. We believe that by posting both curated and personal content we can reach different audiences all us to connect with a broader range of people.

We hope to inspire people and create a positive environment.

Goals 1. Post regular updates to Facebook and Instagram incorporating hashtags to gain more followers.

2. Post interesting content engaging both women and men.

3. Have social media pages be at the top when searched on Google.

WEEK TWO Elevator Pitch + Target Market Avatar Avatar

Elevator Pitch Hey there, my name is Kara Brown and my blog/website is all about different fashion, food, travel and lifestyle tips and tricks: specifically, curating inspiring content for people all around the world. It is important to me because I love scrolling through social media finding interesting information I am passionate about and sharing it with likeminded individuals. The goal of this blog/website is to help you gain positivity and have a happy and healthy life, give ideas about trends around the world, and encourage you to live your life to the fullest.

Jessica loves anything fashion and beauty related. You will find Jessica searching up the best places to travel and where to eat. She is very much a foodie and enjoys trying new restaurants and cafe’s.

In her spare time she loves hanging out with her friends and having a good time.

Jessica uses social media to post about her daily life, including food, places she wants to travel, places she may have been that day, house inspo and cute animals.

Jessica should deffinatly subscribe to Kebdaily as we post everything she is after and enjoys. She could get a lot of inspiration from our social platforms to even start her own blog.

WEEK TWO Market Audit Three website’s creating the same content 1. Hello Glow 2. The Beauty Bean 3. Cup of Jo

Hello Glow Facebook: 27.4K followers - Last updated today 4/10/16 Twitter: 9.3 K followers - Last updated today 4/10/16 Pinterest: 81.2K followers - Last updated yesterday 3/10/16 Instagram: 18.3K followers - Last updated yesterday 3/10/16

WEEK TWO Market Audit The Beauty Bean Facebook: 9.3K followers - Last updated yesterday 3/10/16 Twitter: 19.5K followers - Last updated yesterday 3/10/16 Pinterest: 3K followers - Last updated yesterday 3/10/16

WEEK TWO Market Audit Cup of Jo Facebook: 60.7K followers - Last updated yesterday 3/10/16 Twitter: 61.8K followers - Last updated today 4/10/16 Pinterest: 212.2K followers - Last updated yesterday 3/10/16 Instagram: 87K followers - Last updated 2/10/16

WEEK THREE Define your Goals in Detail + Devise your Content Strategy Content Strategy

Goals After profiling Kebdaily, I now have a better idea of what to aim for: Facebook: 100 Instagram: 100 Post almost every few days on Instagram and Facebook to keep viewers interested, allowing them to connect with the content.

Hashtags will be a big part of social media posts, connecting with the right audience.

Use content you are interested in so it doesn’t feel like a task. Do research to find good content whislt making it personal.

Content Mix Kebdaily will consist of curated and personal content from different websites including, well-being, food, travel and lifestyle tips and tricks. Kebdaily will post a lot of images on Instagram and Facebok and then make blog posts about lifestyle.

Content Audit Some content is already ready to post, however majority of the content will need to be researched and written accordingly.

Content Purpose Build a large social community, with a lot of traffic and have a succsessful blog.

Content Schedule Instagram and Facebook will be daily to every few days and blog posts will be 1-3 a week.

Content Distribution Instagram and Facebook, so Buffer will be used to help schedule posts.

Content Production I will be running all the social media accounts.

WEEK FOUR About Me + Social Media Bio’s

WEEK FIVE Six-Week Content Schedule

WEEK FIVE Six-Week Content Schedule

WEEK SIX Schedule Content using Buffer

WEEK SEVEN Logos + Brand Elements

First Logo Designs

Final Logo Designs

Facebook Cover Photo

WEEK EIGHT Mail Chimp EDM

WEEK NINE Analytics + Audience Engagement

WEEK NINE Analytics + Audience Engagement

WEEK TEN Written Project Analysis What Didn’t

What Works Throughout the course of blogging and posting on Facebook and Instagram I have used a variety of curated and personal content. I didn’t get any comments on any platforms, however majority of my friends and family personally told me they enjoyed it.

At the start I decided to use the paid feature on Facebook to see if a broader audience would see my posts and the reactions. All of the paid conent reached a vast amount of people including up to 1,000 on a few posts. More people viewed Kebdaily.com and liked the content posted. I was getting views from people in America, New Zealand, Canada and throughout Europe.

For the first two weeks I posted daily on both Instragram and Facebook, I then posted every few days. I found that I got a lot more interaction by posting daily, however since stopping the “Boost” on Facebook the posts didn’t reach as many people.

Although Buffer took a fair amount of time to schedule posts, I feel that in the end it was so helpful not having to post at certain times, just sitting back and letting it take care of it’s self.

After spending a lot of time creating content to post not many people were viewing it. I thought by using the paid feature it would get more likes to my Facebook page, however the only people that liked it were friends and family and very few people were liking the photos and updates posted. Next time I would try the paid feature a few weeks after launching, I feel like that may have helped rather than starting it with the paid feature.

I thought Instagram would start to progress with more followers and likes but for some reason it didn’t. I used hastags relating to the content but it obviously didn’t work. I found that by following more and more people my followers would slowly go up.

Not many people would click on my facebook link to my website, I would post on my personal account and more people would view it. Next time I will deffinatly follow a lot more people at the start and share on my personal more often to gain more of an audience.

Statistics Facebook: 90 likes Instagram: 83 followers Mailing List: 10 signups

WEEK TEN Written Project Analysis Google Results At the start there were no results on Kebdaily, however after about a week I started to make the first page, a few weeks went by and I became the top result, Kebdaily holds the top 8 results, as well as one of the images from the blog being the top result.