FIRST AND LAST ISSUE – APRIL 2013
vienna–toMORROW
meteorite strike "THE FUTURE OF DESIGN" // PRESENTATION . WORKLOG . RESEARCH RESULTS, IDEAS, CONCEPT AND TOOLS . BY KARIN WELPONER
MORE ON PAGE 2
TABLE OF CONTENT
STARTING SITUATION p. 2 THE MISSION p. 4 FIRST STEP p. 6 SECOND STEP p. 8 SOME NOTES p. 10 INSPIRATION p. 12 EXPERIMENTS p. 15
IDEA! p. 20 FIRST TRIES p. 22 NOTES AGAIN p. 24 MY CONCEPT P. 25 SCANSCANSCAN p. 26 TYPOGRAPHY p. 28 OTHER TRIES p. 30
FINAL EXECUTION p. 32 DIY-TERMINALS p. 46 FLYER & POSTKARDS p. 48 WALLPAPER p. 50 SUMMARY p. 51
starting situation 2
VIENNA IS IN PANIC
After a Meteorite strike in Southern Europe, firestorms and a prolonged period of darkness have brought a standstill to everyday life in Vienna. Following this, temperatures and weather conditions begin toreturn to normal rather rapidly with the basic living needs such as food, water and energy available again to the public.
However, public order has not yet been fully restored. Violence, pillaging and plundering in the streets of the city are the order of the day. People have become aggresive and unpredicatable.
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THE MISSION The Vienna City Administration has asked you to design a series of posters which could initiate people to cooperate in helpful neighbourhood activities within their districts. Also asked of you are proposals for various media which can be used in sight of the reduced infrastructure.
You will be provided with an office and an old computer, previously belanging to the Accounting department, as well as a colour copier which can scan and print. Additional equipment at your disposal are: cutter, scissors, glue, Eddings, cans of spraypaint, paper and cardboard. A stack of relatively current (2012/13) magazines and newspapers is also available for you to work from as the internet and mobile communications networks are still inoperative (i.e. No images from the web).
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first step 6
CURRENT SITUATION AFTER THE METEORITE STRIKE
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First of all, I tried to understand how bad such a situation can be and to think about it: ABOUT THE ENVIRONMENT,
DUSTY · DIRTY · DARK · VIOLENCE · CHAOS · PLUNDERING · MESS · HIGH INCIDENCE OF CRIME · CONFUSION · HARSH CONDITIONS THE PEOPLE
AGGRESSIVE · EGOISTIC · SCARED · UNPREDICTABLE · WITHOUT CONFIDENCE · KIND OF DEPRESSIVE · SAD · FEEL DOWN · HELPLESS · NO ONE KNOWS HOW IT‘S GOING ON · LONELY · ANGRY · HUNGRY · GREEDY AND THE MOOD.
BLACK · DARK · GREY · COLD
second step 8
FIRST THOUGHTS
WHAT IS REALLY IMPORTANT IN LIFE? ·BASIC HUMAN NEEDS & VALUES ARE IMPORTANT NOW – FOR EVERYBODY ·FORMULATED IN CLEAR, REDUCED & SIMPLE MESSAGES ·EVERYBODY SHOULD UNDERSTAND THEM AT FIRST SIGHT INTENDED MOOD
COLOURFUL* · BRIGHT · SERIOUS · WARM > TO ATTRACT ATTENTION IN THIS COLD, DARK, BAD WORLD. *
but not too much/gedeckte Farben
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IDEA FOR THE CONCEPT CHOOSE STRONG WORDS WITH A POSITIVE MEANING AND PUT „ONLY“ ONE WORD ON THE POSTER, WHICH WILL HAVE A HUGE IMPACT. MORE THAN A LOT OF ALL THE SENSELESS CLAIMS, SLOGANS, MESSAGES, WHATEVER, ALL WHAT WE SEE TODAY ON THE STREETS. COLLECT WORDS WITH A POSITIVE MEANING IN SUCH A SITUATION
GEMEINSCHAFT · VERTRAUEN · FREUDE · FREUNDSCHAFT · ZUSAMMEN(-HALT) · MITEINANDER (ZU-) · LIEBE · FRIEDEN · LEBEN(ÜBER-) · ZUVERSICHT · HOFFNUNG KONTAKT · MUT · BERÜHRUNG · GLAUBE* · EHRLICHKEIT · RESPEKT · WÄRME · WIEDERAUFBAU · DANKBARKEIT · TREUE · GEMEINWOHL· RUHE · OFFENHEIT · HILFSBEREITSCHAFT · NACHBARSCHAFT NÄHE · FAMILIE · TRADITION · ROUTINE KONTINUITÄT · ALLTAG · EINFÜHLUNGSVERMÖGEN · VERSTÄNDNIS · TOLERANZ · AKZEPTANZ · HEIMAT/ZUHAUSE · SICHERHEIT · GEBORGENHEIT *not at all in a religious context
INSPIRATION 10
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LINOLEUM CUT
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ANTHONY BURRILL
OTHER SOURCES OF INSPIRATION: http://www.thisiscolossal.com http://cargocollective.com/davidklaws http://oldpunkflyers.tumblr.com/archive http://letterpress.iancoyle.com http://www.formfiftyfive.com http://www.bleed.com/#gowiththeflo http://www.kerrvernon.co.uk
experiments 13
IDEA COMBINED WITH METHODS/MATERIALS It should be aible to spread the message over easily with different methods: > spray/stencils > potatoe print > silkscreen > linoleum cut
I always wanted to try the technique linoleum cut. It‘s a simple solution and also easy to use, it looks nice, and offers a good possibility to reproduce prints.
So I started to ...
COLLECT TYPOGRAPHY · SCAN · WITHOUT INTERNET, WITHOUT FONT EXPLORER, WITHOUT CREATIVE SUITE · COPY · HANDMADE · CUT · COLOURISE · PRINT
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Ok, the idea is nice and so also the execution. BUT this linoleum cut is a little bit boring and this "effect" is already been used often in creative executions ...
idea! lettering" 18
“desktop
Typesetting on the desktop! 1. Take letters from magazines, brochures, photographs, ... 2. scan them 3. open (in Vorschau) 4. set the Type 5. SCREENSHOT! Poster is finish!
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first tries 20
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my concept 22
IDEA! (AGAIN)
NETWORK! Most of the people today are almost addicted to facebook, social media is very important these days ... many online-communities have been built. So, what if there is no internet? No facebook, twitter, whatever?! Where should we post how our day was or what our lunch looked like?? ( ;) ) >>> A COMMUNITIY IS NEEDED!
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WE ALL TOGETHER SHARE THE SAME WISH: TO WEATHER THE CRISIS AND TO LIVE IN A BETTER SITUATION.
WIR
COMBINED WITH THE SINGLE STRONG WORDS
– "WIR" encourages the communal spirit – "WIR" keeps everything together
COMMUNITIY NAME: "WIR IN WIEN." POSSIBILITY TO EXPAND: "WIR IM 16ten", "WIR IM 5ten", ...
scanscanscan 24
TYPOGRAPHY
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PICTURES
typography 26
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final execution 28
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aufbauen 30
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vertrauen 32
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respektieren 34
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helfen 36
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teilen 38
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diy-terminals 42
In each district of Vienna, there is a statION of the community "WIR IN WIEN", Where you can go there anytime. There is also a computer and magazines, brochures, photographs, ... . Everybody can use the "WIR"-Font and can choose between different backgrounds. Or you can bring your
own pictures and you can scan it there or you have them on your mobile phone. So EVERYBODY can make its own posters, flyer, postcards with individual messages! And with beautiful photographs in the background, which remember you at the good times before the meteorite strike.
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flyer & postcards 44
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WALLPAPER 46
When everything is over and working again – you can use the screenshots as nice wallpaper and be happy that you survived!
summary – People get involved – The posters initiate people to cooperate in helpful neighbourhood activities within their districts. – The technique is very economic – People should recognize that they aren't alone with their feelings. –THE POSTERS WITH THE SIMPLE MESSAGES SHOULD REMIND PEOPLE OF THE VALUES OF HUMAN BEINGS AND SHOULD LEAD THEM – AGAIN – TO A GOOD STRUCTURED SOCIAL SOCIETY.
keep it simple & stupid.
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