branded spaces flyer

Registration

The Location

Registration is possible via our website: www.branded-spaces.de There you can find the complete registration form.

Conference Day I takes place at Karlshochschule International University in Karlsruhe in the southwest of Germany. Conference Day II with Open Space on Friday 16th of September, 2011 will take place at the Karlsruhe University of Arts and Design (HfG).

The registration fee includes participation in the conference, lunch, coffee breaks and conference material. The registration fee does not include travel costs or accommodation.

Both days: 340,- € (Early Bird* 240,- €, students** 90,- €) One day: 220,- € (Early Bird* 160,- €, students** 70,- €) *Early Bird registration is possible until 30th of June, 2011. **Pre-Conference Day for students on Wednesday 14th of September, 2011 is included. registration@branded-spaces.de Designpartner: igelstudios

Portrait of Karlshochschule Karlshochschule International University is a state-accredited university based in Karlsruhe. It pursues an interpretative approach to management and is characterised by a cultural and constructivist orientation. Special importance is attached to intercultural and normative-ethical issues as well as to qualitative research methods.

More information on www.karlshochschule.de

11 International Conference on Contemporary Branding

15th and 16th of September, 2011

Architecture & Design

Management & Process

Place & Destination

Culture & Society

Virtuality & Beyond

The Conference The phenomenon „brand“ is a big social and economic issue in society and economy – both in theory and practice.

Brands have become an indispensable part of social life. It can be observed that brands have changed extremely and have occupied new fields. Space is becoming more and more important in this context. While brands could primarily be experienced in two dimensions in the past, they are now pushing into three-dimensionality. Even in the emerging virtual spaces brands have become indispensable.

Brands must be considered with space in mind. Here, both sciences and practice are just in their early stages. This is mainly because branded spaces can be shaped very differently, be it as brand lands (e.g. company museums, permanent exhibitions or theme parks), place brands (e.g. tourist destinations, cities or regions), store brands (e.g. flagship stores, concept stores or outlets) or themed and specialised branded spaces (e.g. virtual and temporary branded spaces or 3-D branding).

In this context, vital questions arise: How are brands staged in space? How are different forms of branded spaces designed? How do real space and virtual space influence brand perception of stakeholders? How are branded spaces managed? What are the risks and opportunities of brands in space?

Accordingly, the individual lectures are assigned to the following five tracks at the conference: Architecture & Design Management & Process Place & Destination Culture & Society Virtuality & Beyond The speakers at the conference are mainly scientists, but also practitioners from over 15 different countries.

The main objective of the conference (Pre-Conference Day, Two-Day Conference with Open Space, an innovative method for the moderation of large groups) is to illuminate the explorative and applied status quo of brand and space, to discuss the latest findings of research and practice and to provide the participants from home and abroad with a platform for interdisciplinary exchange. Especially the Open Space workshop is intended to interactively and cooperatively develop new ideas concerning the view on brands and brand management in space. The Open Space is accompanied by moderators with relevant experience and their respective teams, who also ensure the infrastructural prerequisites, in particular the documentation.

Architecture & Design

Management & Process

Place & Destination

Culture & Society

Virtuality & Beyond

The Conference The phenomenon „brand“ is a big social and economic issue in society and economy – both in theory and practice.

Brands have become an indispensable part of social life. It can be observed that brands have changed extremely and have occupied new fields. Space is becoming more and more important in this context. While brands could primarily be experienced in two dimensions in the past, they are now pushing into three-dimensionality. Even in the emerging virtual spaces brands have become indispensable.

Brands must be considered with space in mind. Here, both sciences and practice are just in their early stages. This is mainly because branded spaces can be shaped very differently, be it as brand lands (e.g. company museums, permanent exhibitions or theme parks), place brands (e.g. tourist destinations, cities or regions), store brands (e.g. flagship stores, concept stores or outlets) or themed and specialised branded spaces (e.g. virtual and temporary branded spaces or 3-D branding).

In this context, vital questions arise: How are brands staged in space? How are different forms of branded spaces designed? How do real space and virtual space influence brand perception of stakeholders? How are branded spaces managed? What are the risks and opportunities of brands in space?

Accordingly, the individual lectures are assigned to the following five tracks at the conference: Architecture & Design Management & Process Place & Destination Culture & Society Virtuality & Beyond The speakers at the conference are mainly scientists, but also practitioners from over 15 different countries.

The main objective of the conference (Pre-Conference Day, Two-Day Conference with Open Space, an innovative method for the moderation of large groups) is to illuminate the explorative and applied status quo of brand and space, to discuss the latest findings of research and practice and to provide the participants from home and abroad with a platform for interdisciplinary exchange. Especially the Open Space workshop is intended to interactively and cooperatively develop new ideas concerning the view on brands and brand management in space. The Open Space is accompanied by moderators with relevant experience and their respective teams, who also ensure the infrastructural prerequisites, in particular the documentation.

Registration

The Location

Registration is possible via our website: www.branded-spaces.de There you can find the complete registration form.

Conference Day I takes place at Karlshochschule International University in Karlsruhe in the southwest of Germany. Conference Day II with Open Space on Friday 16th of September, 2011 will take place at the Karlsruhe University of Arts and Design (HfG).

The registration fee includes participation in the conference, lunch, coffee breaks and conference material. The registration fee does not include travel costs or accommodation.

Both days: 340,- € (Early Bird* 240,- €, students** 90,- €) One day: 220,- € (Early Bird* 160,- €, students** 70,- €) *Early Bird registration is possible until 30th of June, 2011. **Pre-Conference Day for students on Wednesday 14th of September, 2011 is included. registration@branded-spaces.de Designpartner: igelstudios

Portrait of Karlshochschule Karlshochschule International University is a state-accredited university based in Karlsruhe. It pursues an interpretative approach to management and is characterised by a cultural and constructivist orientation. Special importance is attached to intercultural and normative-ethical issues as well as to qualitative research methods.

More information on www.karlshochschule.de

11 International Conference on Contemporary Branding

15th and 16th of September, 2011