City in flux reseach

City in Flux K a s i m

S a l i m

City in Flux

Typography is used in our everyday lives, from hand writing a letter to a shop sign board. I have looked into the typography used in my home town Burnley. Burnley is known for its cotton mills and old factories and buildings, so I have looked at buildings with typography engraved into the stone and the use of typefaces, point size and leading.

I find it fascinating how the style of type has changed over the years from painted hand made sign boards to high tech digital printed sign boards with the simplest typefaces to get the message across. I have also looked at typography on vehicles, home windows and even on products, such as skips and building sites.

I have come up with a concept to look into typography and see how I could re - create some existing examples of typography and still give a strong or clear message to the person reading the type. I have looked at range of type styles Such as hand rendered type, shop fronts and even graffiti and the way they use typefaces and give it a twist of they own.

I find my home town is a good place for this project as it has a range of different areas such as old type engraved into building or a old shop, to the new modern areas such as shop fronts to directional signage. As Burnley is the “Most Enterprising Area� in the UK, I feel they will be a lot of improvements not just in the town but the way people get the message across specially using typography.

City in Flux

ARTIST RESEARCH

Jessica Hische Brooklyn, New York

Some great examples of posters and a light up sign board using typography to a high standard. Here is some of the work of designer Jessica Hische. Jessica started her ongoing career as a freelance in New York. She is a typographer and a illustrator. I came across some of Jessica’s work when researching into typographers in the “Drawn In” book.

I really was amazed the way Jessica has used her hand rendered style type within these posters. I feel with type as creative as this, it makes the poster much more interesting to the reader and wants you to take a look into what it is about.

I feel I can take inspiration from this work and typography styles for my project within the city in flux.

Credits: Produced by Palette Industries and Jessica Hische for Fair Goods; powder-coated hand-spun steel body, powder-coated white aluminium back panel, hand-applied translucent vinyl, custom Cree LED MCPCB light engine (9 watts), pull toggle on-off switch, disconnectable LED driver. www.jessicahische.com

Credits: Assoc.

Creative Director : Rachel Frederic Director: Laura k, Jr. Art Director Duncan, Exec.

Creative Director : www.jessicahisch : Dennis Lim; Pho Alia Roberts, Jr. Art e.com tographer: Joh n Clang

City in Flux

Jock Kinneir Hampshire, England

Jock kinneir is a typographer and graphic designer. Jock Kinneir and colleague Margaret Calvert were the designers of the road signs and motorway signs throughout the united kingdom.

Jock kinneir is a student of Chelsea school of art, he was commissioned to design the signage for Gatwick Airport from where took on may projects with help from Margaret Calvert to then produce typeface motorway.

The typeface Motorway was first used on the M6 Preston bypass in 1958 and has been in use all over the UK’s Motorway ever since. It is now also used in other countries such as Ireland and Portugal.

Here is a hand drawing of how the motorway signs were produced. http://0.static.wix.com/media/15ceba2363881ebf112fdd8ae5856603.wix_mp_512 http://www.marykatrantzou.com/marys-world/mary-likes http://design.designmuseum.org/design/jock-kinneir-margaret-calvert

Jock Kinneir inspecting newly produced road signs, 1967

City in Flux

Edward Johnston San José, Uruguay

Edward Johnston was a British craftsman. Here was famous for the designing the sans serif Johnston typeface what went on to be used throughout the London underground system until it was re - produced in 1980’s. He also re - created the round famous symbol used on the London underground signage.

One of Edward Johnston’s students were Eric Gill who worked on the development of the typeface, which he later was influence to produce his own Gill Sans typeface. This typeface was released in 1928 - 1932. th Johnston what was a corporate font was not available for public licensing so Gill Sans become a typeface that was used much more.

Here is the work of Edward Johnson that he produced for Frank Pick that was the publicity officer for the London Underground. Frank pick wanted a typeface that would make sure that posters and signage were not mistaken for advertisements, so Edward Johnston fulfilled Frank Pick’s request for the modern and functional signage that had bold letters what were classic. http://distortedarts.com/wp-content/uploads/2013/05/2002-399.jpg http://www.typegoodness.com/wp-content/uploads/2009/09/johnston_2.jpg

City in Flux

Stanley Morrison Typeface Designer Wanstead, London Here is a prime example of a typeface we used till today in our everyday work. Stanley Morison was a British typographer and produced the typeface Times New Roman for the newpaper he worked for in 1931.

After criticsing the quality of the printing of the paper he was set a misson to come up with a new easy to read tyepface. The Times New Roman typeface was first used by the newspaper in 1932 This typeface is a popular typeface that is often set as a default typeface when using certain software.

http://1.bp.blogspot.com/-wrqbK6rd47Y/Tw7WMdjCfAI/AAAAAAAACD0/Diank71e8HM/s640/Screen+shot+2012-01-12+at+12.46.19.png http://shihsing.files.wordpress.com/2010/07/typography.jpg

City in Flux

City in Flux

Directional type

is very important because it has to get a clear message across to the reader. It is giving information about where to go or even what to do or not to do, because of this the typeface used is a very important aspect. Being able to read the sign from a distance is another important part of a directional sign as if the point size is too small it might be hard to read. I find directional signs really interesting as they cover a wide range of simple but very good typography. They come in all shapes and sizes with different styles of typefaces what are mainly clean, bold and normally in capitals.

City in Flux

City in Flux

City in Flux

City in Flux

Signage

The most important part of a city is the signage, without signage no one would know where to go, what to do or even where anything is. I love signage as it reflects the personality

of what it is advertising, for example the sign or a shop may be big, lit up and all metal, this might give you a feeling that this is a place of quality.

Where a old faded away sign board

could give you the feeling that it’s not be a good experience. This is why I find signage a big aspect of the city in flux but also as a graphic designer because if you are

producing signage for a high end company and your sign doesn’t reflect the quality of the company it could effect they chance of more business than normally expected.

City in Flux

City in Flux

Hand Rendered Type As Burnley is a very old town with a lot of traditional people, I found quite a lot of hand rendered typography. I have looked at a mix of signs such as sign boards, posters in windows to also some directional signs of telling people what to do.

I found using my home town for this has helped me a lot as I have now

took inspiration from a wide range of hand rendered typography styles.

I have also noticed the colours used and also point size of information displayed is different in every photo.

I find that a variety of materials and techniques have been used to produce the hand rendered signs.

I feel some of the signs are effective

and others are hard to read from a distance or not clear. The benefit of hand rendered typography is that it gives the information you are expressing a personal feel and differers to everyone else’s as it is a typeface that you are produced and is different from another other sign or information that is similar.

City in Flux

City in Flux

Stone Typography

Here is some of the stone typography in Burnley. Stone typography has been used for may years and is still being used today as

photographed below. I find this typography quite interesting as it keeps it’s quality still after many of years and is

still readable. I have also noticed that all the stone type I found were in capital letters. When looking into closely at the

photographs I took I noticed that the type had a lot leading between each line of text as shown in the photos.

City in Flux

City in Flux

City in Flux

City in Flux

Textures of the City

City in Flux

City in Flux

Urban Decay

City in Flux

City in Flux

L E S S I S M OR E

City in Flux

Book Size options

Dig es t 5 .5 x 8.5 in .

L an ds cape 1 0 x 8 in .

C om ic Book 6.625 x 10.25 in .

Sq uare 8.5 x 8.5 in.

US L e tte r 8.5 x 11 in .

L a r ge L a n dsc a pe 12.75 x 10.75

City in Flux

Front Cover Development Here is development of the front cover desgn that portays the image in diferenct styles, it also shows how my idea has developed whiles coming up with the

diferect covers. i found this photo as the best for my cover as it reflects yellow lines on a street, like a starting point of the the down book you set off into this

book with information about burnley, they city in flux.

City in Flux

Front Cover Development On this page I looked at using the photo as whole, so it was the main attraction on the front cover, I then changed the opacity

to different weights to see what I could create. For my final front cover I used the photo as a whole and also dropped the

opacity down to 70% and added a white bar with a gradient feather for my text to sit within.

Final Front Cover Design

City in Flux

Typography Development 12 PT BURNLEY

14 PT BURNLEY

18 PT BURNLEY

24 PT BURNLEY

30 PT BURNLEY

36 PT BURNLEY

48 PT BURNLEY

60 PT BURNLEY

72 PT BURNLEY

Helvetica Neue Ultra Light

BURNLEY

Thin

BURNLEY

Light

BURNLEY

Regular

BURNLEY

Medium

BURNLEY

Bold

BURNLEY

Page Layouts

City in Flux

City in Flux

Book Development

Here is some of the development process I went though before coming out with my final page design. I firstly looked at placing the photo near the top of the page and then felt I did not look right so I moved it lower down. I also tried the text on the page in different settings with different tracking and point size. The colour of the text I picked were sampled from the photo.

Here is a finished page I have centred the photo in the middle. I have also added a textured background what helps the photo stand out and give it a more professional look to the finished book. I have also kept the text simple by keeping the point size less and keeping the text to one of half of the double page spread.

City in Flux

Final Book The Town Is Surrounded By

derived from Brun Lea

Hand made Type Burnley is believed to have been

B U R N L E Y ’ S

Population Is Around 73,500

City In Flux

City In Flux

B U R N L E Y A Lancashire Town