“A CONVERSATION”
PROJECT SYNOPSIS... This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. The introduction
A CONVERSATION
TID1421 Intermediate Studio Practice
of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of de-
sign for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.
‘A CONVERSATION’ As Digital Natives you inhabit a seamless, immersive existence with technology; negotiating relationships with the environment and with each other; in the pursuit of connectivity, discovery, creativity and innovation... This emerging programmable world has created a whole new division between the virtual and the physical; a designable environment, a playground for coders, requiring digital design disruption at all levels. We have to intervene
A CONVERSATION
TID1421 Intermediate Studio Practice
and prioritise unprecedented environmental, social and cultural crisis if we are to become effective visual communicators and address real user experiences to provide meaningful design futures... “When Ken Garland published his First Things First manifesto in London thirty-five years ago, he threw down a challenge to visual communicators that refuses to go away. As the century ends, this brief message, dashed off in the heat
of the moment, and signed by twenty-one of his colleagues, is more urgent than ever; the situation it lamented incalculably more extreme... ...It is no exaggeration to say that designers are engaged in nothing less than the manufacture of contemporary reality. Today, we live and breathe design. Few of the experiences we value at home, at leisure, in the city or the mall are free of its alchemical touch. We have absorbed design so
Deeply into ourselves that we no longer recognize the myriad ways in which it prompts, cajoles, disturbs, and excites us. It‘s completely natural. It‘s just the way things are.” – Rick Poyner. 2000 Nearly 16 years later...Recognising the tremendous power of design and the modern imperative is the first step in addressing this real world issue. Leading designers of that time chose to discard the frills of an affluent society and con-
sciously disrupt the status quo. Our currently saturated consumer society needs new design communicators willing to adopt a disruptive approach, to challenge the culture of commodification and discover alternative ways of creating meaningful and effective design experiences. “At root, it‘s about democracy. The escalating commercial take-over of everyday life makes democratic resistance more vital than ever.” – Rick Poyner
B AS I C C ONV E R SAT I ON Firstly I have decided to break down what a basic conversation is before I went into complicated examples of a conversation and decided on initial ideas and researching information that might not be suitable for my brief. I conversation can be anything from two people talking, to reading a sentence that speaks to us and gets us to interact. A basic conversation gives us opportunity’s to meet and speak to someone new that could maybe share same interests that could change it for a basic conversation to a more personal conversation as you may share things you wont with others though a conversation. There are many ways I can answer this brief, I feel there are many types of conversations that I need to look into before deciding on ideas for this brief. One of types of conversations I have come across is causal conversation, this type of conversation does not have to be each other but could be A CONVERSATION
TID1421 Intermediate Studio Practice
with anyone. It could be just a general conservation about anything that could be talking place on the way to a workplace or study. Another type of conversation is complicated, this type of conversation is a bit more advanced as it makes you think twice before what you say for example; asking someone directions to a place could be classed as a complicated conservation as they might not speak the same language or not understand the question you are asking and could make you feel anxious and stressed whiles having the conversation. The last conversation I have decided that I need to break down is a mature conversation, this conversation could have a effect on a large amount of people, these types of conversations could be between a doctor an a patient or even a teacher and its class, these types of conversations could be inspirational and eager you to get involved in a formal way.
CLASS OF CONVERSATION Now I have understood some of the types of conversations I have decided to looked into the different ways to have a conversation before I came up with some ideas, I have already found out about the most common type of conversation is verbal conversation, people speaking face to face or a mobile/phone or even thought the internet. I have now have to understand other ways a conversation is expressed, other forms of conversation is Non verbal and written. A written conversation could be good as it could get a clear message across to a individual that could be a million miles age, this could be portrayed by hand written or even online by email or social media. I feel this could
be important to look at as it is used many forms of contact and is another popular way to have a conversation after verbal. It is something I could maybe expand and look into ways of written conversations that take place on a daily basis. Another conversation that some people take the wrong way in this day and age is body language the way someone looks at you the way they walk pass you, this one could go under the complicated conversation category. The last class of conversation is non verbal things such a digram of putting an item together that is just drawings with no type or even a range of photos that portray a conversation that you have to understand.
WAY S O F P O RT R AY I NG CONV E R SAT I ON
Verbal Conversation
A CONVERSATION
TID1421 Intermediate Studio Practice
Braille Conversation
Written Conversation
Lip Reading Conversation
Sign Language Conversation
Body Language Conversation
Materialism
INITIAL IDEAS...
Shifting Economy
Obesity A CONVERSATION
TID1421 Intermediate Studio Practice
Youth
Rich Kids
Peer Pressure
Bad Habits
Trends
Fashions
Standing Out
Emotions
Jobs
Experience
Qualifications
Travel
Other Counties
Cheap workers
Costs
Industry
Takeaways
Living Areas
Help Available
People
Health Styles
Children
Life Changing
Adults
C O N VE RS AT I ON I N MAT E R I A L I SM One of my ideas that I’d liked to expand on and develop for this project is defining a conversation in materialism and base it one of the ideas on my mind map for example, “Teenagers” and how they spend and buy expensive branded products because of peer pressure or because they want to be the best out of all they friends. To begin with I will look into why materialism is such a big thing in our lives in this day and ages and how we become addicts for items and the latest technology and gadgets that we don’t need but want as it is trending. I could research facts and figures and display all this in a info graphic table and produce posters that would be put up in bus shelters and billboards explaining how much and why we spend for things we don’t need. I could narrow it down and look at a certain area of this topic so I have an accurate information to advertise on this poster. I could also expand from this and produce it so it is also a flyer that could be given out to commuters and help them cut down on products they don’t need. By doing this I am expressing my idea thought written conversation so I will produce this artwork so people reading it will understand the conversation that the flyer/poster is trying to express.
A CONVERSATION
TID1421 Intermediate Studio Practice
C ONVE RS AT I O N I N SHI F T I NG E CONOMY For my second idea I have decided to look into a conversation in shifting economy and explore how all the jobs in the UK are becoming hard to get due to people coming from other counties and doing the same jobs at half the price. I have thought of looking at how companies have become bankrupt over night and ask the question how people are coping after losing they jobs after doing them for years. To portray this conversation I could produce a range of post card size info cards with facts and figures explaining what city’s and towns have been affected with the job loss and how people are moving abroad and getting jobs there and earning more than what they would back in the UK, also I am going to look at how the UK is becoming jobless overnight and how youth British travellers are working abroad as the job market in the UK is not effective. I could base these info cards on the young generation and design it in a way that catches they attention that would make them want to read it. It would be cards what would have a mature conversation with them explaining how job hunting could be tough and maybe information about the right people to speak to in a verbal conversation.
A CONVERSATION
TID1421 Intermediate Studio Practice
C O N V E RS AT I ON I N OBE S I T Y I have decided to take this concept from a personal point of view, after having problems being slightly overweight and not healthy I decided to take actions and do something about it, so I have though of starting a conversation about obesity but concentrate on a certain area, but firstly I am going to look at the raise in obesity as a national result and see what makes people not care about they weight or even what causes them to be so overweight. I have also decided to look at a range of news stories, facts and figures to create my conversation in obesity. I am going to create a info graphic type of product to express the facts and figures I collect but I have thought of just looking at UK at a glance as this would be beneficially to me, I could see what info graphics product I can come out with and that could explain the problems in the area more simply. I feel as this project would be my strongest as I have a high interest in it however I will definitely develop research for all three topics before coming to a decision on the topic I decided to use to answer this brief with.
A CONVERSATION
TID1421 Intermediate Studio Practice
R E S E A R CH
CONVERS AT IO N IN M ATE RIA L ISM
Materialism is a form of philosophical monism which holds that matter is the fundamental substance in nature, and that all phenomena, including mental phenomena and consciousness, are results of material interactions. Why Are Teens Materialistic?
one of his shows. She had overindulgent parents, and told Dr. Phil, “Ever since I was little, my mum has bought me anything that I could ask for.” Her father felt his role as “Daddy” meant buying anything he could for his daughter.
Portraying an Image Many teens have a strong desire to fit in with their peer Some teens seem to care only about what kinds of shoes, groups. They believe one way to do so is to have the same clothing and jewellery to wear, what types of cars to drive material items the other kids have. If they don’t, they fear and which technologies to have. In fact, 71 percent of teens being ousted and alone. Teens often manipulate their parents are materialistic and said they’d be happier if they had “more by letting them know they need certain material items to fit in. money to spend on themselves,” according to a 2007 survey Wanting happiness for their children, parents acquiesce out reported by Reuters. It can be troubling for parents to witness of guilt. their child valuing material items more than they value learning and becoming a better person. Brain Not Developed Once your teen becomes used to getting what she wants, Low Self-Esteem she tends to want more and more, not appreciating what she Many parents blame materialism on advertisers, but doing does have. She doesn’t typically think about consequences so might be misguided, according to a 2006 study conduct- such as an arrested development from focusing on material ed by marketing professors at the University of Illinois. They items instead of developing her brain, finding out who she found that children with low self-esteem were more likely to is and what she can give to the world. She may be unaware be materialistic. Low self-esteem kids used material items to that her constant demands might cause financial difficulties make them happy, but high self-esteem kids received happi- for you, and she might not realize her selfishness. ness through friendships, being good at sports and by helping people. Addiction: what is it? If you have an addiction, you’re not alone. According to the Parents Set Up the Expectation charity Action on Addiction, one in three of us are addicted to Teens aren’t born materialistic; they’re made that way. One something. likely culprit would be the parents. Dr. Phil McGraw of the “Dr. Addiction is defined as not having control over doing, taking Phil” TV show highlighted an extremely materialistic teen on
A CONVERSATION
TID1421 Intermediate Studio Practice
or using something to the point where it could be harmful to you. Addiction is most commonly associated with gambling, drugs, alcohol and nicotine, but it’s possible to be addicted to just about anything, including: Shopping – shopping becomes an addiction when you buy things you don’t need or want to achieve a buzz. This is quickly followed by feelings of guilt, shame or despair. What causes addictions? There are lots of reasons why addictions begin. In the case of drugs, alcohol and nicotine, these substances affect the way you feel, both physically and mentally. These feelings can be enjoyable and create a powerful urge to use the substances again. Gambling may result in a similar mental “high” after a win, followed by a strong urge to try again and recreate that feeling. This can develop into a habit that becomes very hard to stop. Being addicted to something means that not having it causes withdrawal symptoms, or a “come down”. Because this can be unpleasant, it’s easier to carry on having or doing what you crave, and so the cycle continues. Often, an addiction gets out of control because you need more and more to satisfy a craving and achieve the “high”. How addictions can affect you The strain of managing an addiction can seriously damage your work life and relationships. In the case of substance abuse (for example, drugs and alcohol), an addiction can have serious psychological and physical effects.
British children are caught in a “materialistic trap” in which they are unable to spend enough time with their families and The UN also calls for government to pay all employees and instead are bought off with “branded goods” by their parents, subcontracted workers the living wage, the minimum pay the United Nation’s children’s agency Unicef warns. rate required for a worker to provide their family with the essentials of life, which in London is £8.30 per hour. Three years ago, Unicef ranked the UK at the bottom of Anita Tiessen, deputy director of Unicef UK, said that much a league table for child well being across 21 industrialised of the problem was the “long working hours of British famcountries, by looking at poverty, family relationships, and ilies . Parents have a much greater pressure in fulfilling the health. commitment to their children. They try to make up for this by buying their children branded clothes, trainers, technology.” It attempted to discover why children fared better in nations which were both more equal to the UK – Sweden – and more By comparison, this “consumer culture” does not exist in unequal, such as Spain. Sweden or Spain. In Scandinavia, child care duties are more The results were startling. Children in all three countries told equally shared and family time is prioritised. In Spain, where researchers that their happiness is dependent on having time women tend to stay at home there is a great reliance on the with family and friends and having “plenty to do outdoors”. extended family with grandparents and uncles and aunts helping out with children. The stories you need to read, in one handy email Read more Despite that, parents in the UK, especially those in low-income families, said they felt “tremendous pressure from society to buy material goods for their children”. This pressure was felt most acutely in low-income homes.
Advertisement “Consumer culture in the UK contrasts starkly with Sweden and Spain, where family time is prioritised, children and families are under less pressure to own material goods and children have greater access to activities out of the home,” said the report.
To help alleviate such pressures, Unicef calls for a series of measures. It says the government should follow the example The children’s agency also says that, in an age of austerity of Sweden by banning television advertising aimed at children and in the aftermath of the riots, local authorities need to be honest about the impact of public spending cuts on children younger than 12.
– so that “funding is protected for play facilities and free leisure activities for children and families is protected”. Kate Mulley, head of policy development and research at the charity Action for Children, said that the report showed “some families are facing enormous and growing pressures that undermine family life. These are the families we need to focus on to help them overcome multiple and complex problems.” She said that “substantial cuts are reducing publicly funded activities and support available for children, young people and families who are often already at breaking point. “Not only are these services critical in developing the social and emotional skills needed to maximise children and young people’s potential but they help prevent intergenerational cycles of deprivation. The government needs to stop just hearing young people and actually listen to them.” Some studies suggest addiction is genetic, but environmental factors, such as being around other people with addictions, are also thought to increase the risk. An addiction can be a way of blocking out difficult issues. Unemployment and poverty can trigger addiction, along with stress and emotional or professional pressure.
R E S E A R CH
C ONVERS ATION IN SH IF TIN G E C O N O M Y Britain’s economy has shifted more towards low-skilled jobs and less towards high-skilled ones compared with other European countries, according to Oxford university research. The findings which cover 1996-2008 are likely to add to the debate over the long-term issues of pay, skills and productivity in the UK, where employment levels have been remarkably resilient but labour productivity languishes below most other rich countries. The prime minister called Britain the “jobs factory of Europe” on Monday, championing employment rates that are flirting with record highs. But at the same time, unions complain that too many people are stuck in badly paid work and employers say they cannot find the skilled workers they need. The long-term pattern of jobs growth in the UK, as in most other European countries, has resembled an hourglass: the share of mid-skilled jobs such as secretaries and machine operators has been squeezed by technology and globalisation, while the share of low-skilled jobs — for example, shop assistants — and high-skilled jobs, such as managers, has expanded. The research paper argues that process has played out differently in the UK than in most of its neighbours. For every 10 middle-skilled jobs that disappeared in the UK between 1996 and 2008, about 4.5 of the replacement jobs were high-skilled and 5.5 were low-skilled. In Ireland, the balance was about eight high-skilled to two low-skilled, while in France and Germany it was about seven to three. Only the Netherlands saw a similar same pattern to the UK, while Portugal did worse with no growth in high-skilled jobs at all.
A CONVERSATION
TID1421 Intermediate Studio Practice
“In the replacement of those middle level jobs, the UK has shifted far more towards lower-skilled service work than lots of other European countries,” said the paper’s author Craig Holmes, who is an academic at Oxford and a research associate at the Centre on Skills, Knowledge and Organisational Performance. While his analysis stops at 2008, it feeds into the UK debate over the trade-offs between the quality and the quantity of jobs the economic recovery has been creating. Unemployment has tumbled in the UK but many of the new jobs in the past year have been in lower-paid, lower-skilled sectors, which has had a knock-on effect in terms of income tax revenues and hampered government attempts to fix the public finances. Dr Holmes said the reason the UK might have created more low-skilled jobs between 1996 and 2008 was because it was less costly to create them: flexible employment laws make it easy to hire people and the minimum wage is lower than in many other parts of Europe. He also found a correlation between countries with strong union membership, such as Denmark, and higher growth in high-skilled roles.
36% surveyed said they had ‘simply had enough of Britain’ 20% rise in a year of number of young travellers wanting to work abroad Thousands of young people are jetting abroad in search of adventure amid serious concerns over the state of the British jobs market. Among those aged 18 to 30 going overseas to work, 43 per cent say they are seeking adventure, 21 per cent aspire to work abroad and 36 per cent had simply had enough of Britain. One of the main reasons for the exodus abroad among young people was the continuing poor state of the jobs market with more than half (54 per cent) describing it as ‘bad’. The research, carried out by youth travel and work organisation Smaller Earth UK, went on to highlight how just 28 per cent thought the current UK jobs situation to be ‘good’.
Not everyone agrees with the Oxford university analysis, how- Smaller Earth UK placed more than 6,000 young adults on its ever, which is sensitive to which types of jobs are labelled high, Camp Leaders programme in the United States in 2013, an increase of almost 20 per cent on the previous year. middle or low-skilled. Huge rise in number of young British travellers working abroad with HALF leaving UK due to ‘bad’ jobs market Smaller Earth UK report shows 54% of 18-30s leave UK due to jobs market
Smaller Earth UK Chief Executive Bastian Weinberger said: ‘We know from the increasing number of applicants we are seeing that young people continue to have serious concerns about the opportunities available to them in Britain.
‘They are therefore grabbing with both hands the chance to work and travel abroad to improve their prospects of securing jobs in the future, either overseas or in the UK. ‘It is also the case that the continuing uncertainty of the UK jobs market is driving many people aged 18-30 to go off in search of a great adventure. ‘Young people are far more global in their outlook these days so the idea of travelling or working abroad holds few fears. It is also a lot cheaper to travel abroad than was the case a few years ago.’
tween 300 and 350 assistant store managers at its biggest stores. Boots is now part of Walgreens Boots Alliance, one of the biggest retailers in the world, after the merger of Walgreens and Alliance Boots in 2014. The company employs 60,000 people in the UK and Stefano Pessina, the chief executive of Walgreens Boots Alliance, has pledged that Boots will remain committed to the UK despite the mega-merger.
the base pay for its workforce. The starting pay for customer assistants outside London will rise from £7.20 an hour to £7.70, while the rate in London will rise from £8.77 to £9.07. Simon Roberts, the president of Boots, said: “Everything we do at Boots is about helping people feel good. So many of our colleagues deliver amazing care for our patients, customers and communities everyday and we are actively working to make sure our people are rewarded for the great work they continue to do.
“I believe our plans will enable us to build an even better The Smaller Earth UK survey confirmed this with 89 per cent The latest reduction in the workforce will be achieved through Boots and drive future growth.” of respondents saying they had no concerns about their safe- a “combination of natural attrition, redeployment, retraining and redundancy”, Boots said. The cuts are part of a drive to ty travelling abroad. simplify the management structure within stores. All of those gaining placements on the Camp Leaders programme for 2014 said they intended to use the opportunity to travel around the United States when their placement was Boots also announced that 400 employees working on its finished. customer helplines will move to Teleperformance, which runs customer help centres for companies. The employees will continue to be based at Boots’ head offices in Nottingham Here I looked at Boots, who is to cut up to 350 jobs in the UK as the pharmacy chain looks to reduce costs in its larger and retain their pay and benefits. stores. This is the second round of job cuts at Boots in the last seven months, after an announcement in June last year that the company would cut 700 jobs in offices around the UK. In the latest round of redundancies, the company plans to cut be-
The stories you need to read, in one handy email Read more The retailer also plans to invest in new training academies so staff can offer beauty advice to customers and will increase
R ES EARC H
C O N VE RSATION IN O B E S I T Y Obesity is a term used to describe somebody who is very overweight, with a lot of body fat. It’s a common problem, estimated to affect around one in every four adults and around one in every five children aged 10 to 11 in the UK. According to the UN Food and Agriculture Organisation, prompting fears that the UK has become the “fat man of Europe”. The UK has the highest level of obesity in Western Europe, ahead of countries such as France, Germany, Spain and Sweden, the 2013 report says. Obesity levels in the UK have more than trebled in the last 30 years and, on current estimates, more than half the population could be obese by 2050. Europe’s obesity league: UK: 24.9% Ireland: 24.5% Spain: 24.1% Portugal: 21.6% Germany: 21.3% Belgium: 19.1% Austria: 18.3% Italy: 17.2% Sweden: 16.6% France: 15.6% Source: The State of Food and Agriculture 2013,United Nations Food and Agricultural Organization.
A CONVERSATION
TID1421 Intermediate Studio Practice
The cause of the rapid rise in obesity has been blamed on our modern lifestyles, including our reliance on the car, TVs, computers, desk-bound jobs and high-calorie food. “The UK is the ‘fat man’ of Europe,” writes Professor Terence Stephenson in Measuring Up, a report on the nation’s obesity crisis by the Academy of Medical Royal Colleges (AoMRC). “It is no exaggeration to say that it is the biggest public health crisis facing the UK today,” he says. The consequences of obesity on our health include diabetes, heart disease and cancer, and people dying needlessly from avoidable diseases. Britain has become an obese society where being overweight is “normal”. It is a trend three decades in the making which, according to experts, will take several more to reverse. Risks of obesity Taking steps to tackle obesity is important because, in addition to causing obvious physical changes, it can lead to a number of serious and potentially life-threatening conditions, such as: Type 2 diabetes Coronary heart disease Some types of cancer, such as breast cancer and bowel cancer Stroke Obesity can also affect your quality of life and lead to psy-
chological problems, such as low self-esteem or depression. Obesity rates in the UK are the highest in Europe and have increased dramatically over the past few years to such an extent that in excess of 20% of the population are now obese and the costs to the UK economy exceed £3 billion per year. In Birmingham, over 25% of the population are obese - the third highest rate in the UK. The high prevalence of obesity in adults within England is alarming, with national averages of over 40% of males overweight and more than 20% obese in the 16-75 year age range, while in women the averages are lower for the overweight classification but higher for obesity. Although obesity can be tackled through increased exercise and a better diet, for those who are already obese the health consequences are severe. On average, being obese decreases life expectancy by nearly 10 years. In addition, it is associated with dramatically increased risks of developing type 2 diabetes, hypertension, coronary artery disease and hyperlipidaemia. It has also been suggested that in the not too distant future, obesity could not only become the leading cause of liver failure, but also the leading cause of cancer worldwide. Further research into these obesity-related diseases is crucial. The causes of obesity relate to a fundamental imbalance
sity and diabetes already costs the UK over ÂŁ5billion every year which is likely to rise to ÂŁ50 billion by 2050. Currently around 66 per cent of men are overweight or obese and 57 per cent of women. However 74 per cent of Finally, obesity is well-known to be a particular problem amongst children. A survey of obesity at primary school en- men will be overweight or obese by 2030 and 64 per cent of try (ie 5 years of age) in Birmingham and the West Midlands women according to new figures. The figures are in sharp contrast to countries like Belgium, in 2006 showed an average of over 12% overweight and around 10% obese. Levels of overweight and obese children Germany and Finland where the number of overweight or obese people is expected to barely change in the next decin Birmingham as they leave primary school (11 year olds) showed that, on average across the wards, 40% of children ade Although the importance of exercise and a healthy diet is are either overweight or obese, with up to 60% in the Edgwidely reported, further research into the forms of exercise and the types of diet that are most effective at reducing obe- baston ward. sity is needed. Furthermore, many people do not make the necessary lifestyle changes that are needed to tackle obesity This is a particularly worrying trend as obesity in childhood and therefore, there is an urgent need for viable interventions tracks into adulthood with all its associated risks. It has been predicted that this is the first generation of children who are that can successfully influence the adoption and maintelikely to die before their parents, due to the effects of obesity nance of physical activity and healthy eating in the general and clinical populations. induced cardiovascular disease. Further research is therefore urgently needed to enhance our understanding as to the The community in which an individual lives is also important. reasons why children today are facing an obesity epidemic The minority ethnic populations have a similar prevalence of and most importantly what can be done to stop it. obesity to the general population, however, these figures are Two thirds of Britons will be overweight or obese by 2025, based on Body Mass Index (BMI) calculations. For a given BMI, Asians have a greater proportion of body fat compared new figures from the World Obesity Federation suggest. to other populations and this contributes to a markedly Within just ten years, seven in ten men and 62 per cent of increased risk of heart disease and type 2 diabetes. This women will be carrying too much weight, placing a huge health burden on the NHS. underestimation of the problem of obesity amongst certain populations requires further investigation, increasing the tar- Weight gain is a risk factor for many health problems, includget population that needs intervention as well as increasing ing diabetes, heart disease, stroke and some cancers. Obebetween energy intake and energy expenditure. The World Health Organisation identified that a reduction of physical activity in combination with an increased consumption of more energy-dense, nutrient-poor foods with high levels of sugar and saturated fats, have led to obesity rates that have risen over three-fold since 1980 in some areas of North America, the United Kingdom, Eastern Europe, the Middle East, the Pacific Islands, Australasia and China.
our understanding of the mechanisms that contribute to the adverse consequences of obesity in specific populations.
B an n er s
P osters
News letter L ea fl e t
D i g i t a l App
Books
A dvertisin g C amp ai gn Bl o g
Handouts F a n z i ne s
Bu s Sh elte r s
FORMATS...
E-zin e
Billbo ards
M an i f es t o
Fl ye rs P h o t o g ra p h y Social Media
We bsi t e
Magazine News p ap er A r ti cl e Marketin g Strategy A CONVERSATION
TID1421 Intermediate Studio Practice
P o s t c a rd s
C H O S E N CONCE P T I have decided to go with obesity for my chosen concept to answer this brief. I feel has this is a personal problem I find this can myself as well as I could answer questions about problems that occur. I have also decided to just concentrate on obesity in the UK. I am going to look at a conversation in how many people are effected and how it has increased over the years. I have looked at quite few formats of ways I can express my conversation and the format I think would work well with this conversation is info graphics. By using info graphics I can portray all the information very simply that could be understood by anyone, it also an interesting ways to get the message across. I feel by using info Graphics more people would read the information. I feel it will also work better with the younger generation too. I will display the info graphics on a post card size card, that has all the information n both sides. The postcard is not too big and I think people would pick up and read a card that size to a a4 flyer or anything bigger as it would be difficult to carry bout, with the post card will fit in bags where a a4 flyer might be thrown away after read once.
A CONVERSATION
TID1421 Intermediate Studio Practice
ART I S T R E SE A R CH Inf o g ra p h i c s NICHOLAS FELTON
Nicholas Felton spends much of his time thinking about data, charts and our daily routines. He is the author of many Personal Annual Reports that weave numerous measurements into a tapestry of graphs, maps and statistics reflecting the year’s activities. He was one of the lead designers of Facebook’s time line and the co-founder of Daytum. com. His most recent product is Reporter, an iPhone app designed to record and visualize subtle aspects of our lives. His work is a part of the permanent collection at MoMA. He has also been profiled by the Wall Street Journal, Wired and Good Magazine and recognized as one of the 50 most influential designers in America by Fast Company.
A CONVERSATION
TID1421 Intermediate Studio Practice
ART I S T R E SE A R CH Inf o g ra p h i c s DAVID MCCANDLESS
David McCandless (born 1971) is a British data-journalist, and information designer based in London. He is the founder of the visual blog Information Is Beautiful. Early explorations into the synergy between data visualisation and his work as a journalist led to the development of Information Is Beautiful and the subsequent publication of his seminal book of the same name (US title ‘A Visual Miscellaneum’). McCandless began his career writing for cult video game magazines such as Your Sinclair and PC Zone in the late 1980s and 1990s before moving on to work for The Guardian and Wired magazine. Since the publication of Information Is Beautiful in 2009, his information design work has appeared in numerous publications, including The Guardian, Wired, and Die Zeit, and has also been showcased at the Museum of Modern Art in New York,[4] the Wellcome Trust gallery in London, and at the Tate Britain.[5]
A CONVERSATION
TID1421 Intermediate Studio Practice
W H AT I S I NF O G R A P HI CS ? A visual representation of information or data, e.g. as a chart or diagram
Info graphics simplify information in a visually engaging way in order to attract and inform a large audience. The best info graphic designers use basic principles of design to support the information presented and to make it more easily accessible to a larger audience or to target one particular audience over another. No matter the purpose, as more and more content is being funneled through the Internet every day, info graphics communicate an idea simply and quickly and is a huge asset for any brand, business, educator, designer, or blogger. (http://thenextweb.com/dd/2013/10/16/10-ways-use-infographics/)
A CONVERSATION
TID1421 Intermediate Studio Practice
I N F O G R A P H I C I N S P I R AT I O N
P O S TC AR D I N S P I RAT I O N
A CONVERSATION
TID1421 Intermediate Studio Practice
I DE A DE V E LO P M E NT A CONVERSATION
TID1421 Intermediate Studio Practice
I DE A DE V E LO P M E NT A CONVERSATION
TID1421 Intermediate Studio Practice
I DE A DE V E LO P M E NT A CONVERSATION
TID1421 Intermediate Studio Practice
ID E A D E VE LO P ME NT E X PL A I NE D... For my postcard idea I firstly looked at the layout of all the info graphics that I wanted on my postcard. I then looked into different types of layout and how I could get the readers attention. I found using bright colours got peoples attentions. I also tired to get as much information on the card so readers would take it with them so they could read all the text before maybe discarding it or just reading a few points and not taking it in. I looked at using charts, grids, icons and other info-graphic techniques to make it as interesting as possible. I have come up with ideas front a front cover so it will get readers attention then on the back will be the facts and figures with much more detailed text and icons. For these drawings I will produce some digital examples and try out some ideas before coming up with my final idea.
I DE A DE V E LO P M E NT A CONVERSATION
TID1421 Intermediate Studio Practice
F IN A L ART W O R K
UK IS THE
A CONVERSATION
“FATMAN” OF EUROPE he world (2013) UK is the 23rd most obese in t
TID1421 Intermediate Studio Practice
Facts By Nation
Obese Men
5 Times more likely to develop type 2 diabe tes 3 Times more likely to develop cancer of colon Two and half times more likely to develop blood pressure
Obese Women
Northern Ireland 1 out of 5 adults is classified as obese Obesity and related conditions account for 20% of the health budget in Northern Ireland
13 Times more likely to develop type 2 diabetes 4 Times more likely to develop high blood pressure 3 Times more likely to have heart attack
Obese Children
Obesity rose from 14.9% To 25.6% between 1993 and 2014
Social Deprivation and Ethnicity have a massive impact on the likehood of becoming obese.
Scotland Two thirds of adults are overweight or obese One third of children are overweight or obese The cost of obesity to NHS Scotland could reach £3 billion by 2030
kids since 1980s were up three times more likely to be overweight by the age of 10. By the 4th Generation, obesity was becoming common in childhood.
24.8% Adults are obese
ONE IN FOUR BRITISH ARE O B E S E
England Just over a quarter of adults in England are obese 3 out of 10 children aged 2 to 15 in England are overweight or obese By 2050, it is estimated that half of the popula tion in England will be obese
Wales More than half of the adult population is overwe ight or obese 1 out of 5 children is classified as obese - the highest rate of any UK nation More than a third of children are either obese or overweight
Obesity has been blamed for 30,000 deaths Per year
Obese men have major risks of stroke and heart disease
11 Million more obese adults in UK by 2030
Today’s obesity levels are 3 times more than 1980
Medical cost to increase because of obesity in the UK from £1.9 million to £2.0 Billion per year, by year 2020.
Most people put weight on between ages 20 and 40
£2.0B
£1.9M
1/4 Kids are obese
Rapid increase of fastfood outlets around the UK.
Links https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAYQjB1qFQoTCLXS_f2R6sgCFYmXGgodi9EHhg&url=http%3A%2F%2Fdebraarko.com%2Feffective-verbal-communication-important%2Fconversation%2F&bvm=bv.106379543,d.d24&psig=AFQjCNEW2JOAP6tlztT2UkwWcmdEAaQl-w&ust=1446292526689124 http://www.computescotland.com/images/ubCcCRcme5rtBpBtTbU30ff0b8.jpg https://blog.udemy.com/wp-content/uploads/2014/04/shutterstock_141958054-620x458.jpg http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2012/10/7/1349620973718/British-sign-language-let-007.jpg https://upload.wikimedia.org/wikipedia/commons/4/4c/Braille_closeup.jpg http://1yp98336w2771vmsu71ag44y.wpengine.netdna-cdn.com/wp-content/uploads/2015/06/data_entry.jpg http://images.wookmark.com/362112_wookmark.jpg https://tedcdnpi-a.akamaihd.net/r/tedcdnpe-a.akamaihd.net/images/ted/192641_800x600.jpg?quality=89&w=800 https://healthculturesociety.wikispaces.com/file/view/baby.jpg/271387158/baby.jpg http://photos.prnewswire.com/prnfull/20120912/DC72642-INFO http://thenextweb.com/dd/2013/10/16/10-ways-use-infographics/ http://purevisioninc.com/wp-content/uploads/2013/10/OCE_postcard_2.jpg http://payload96.cargocollective.com/1/7/231986/4226638/web_RTC_multisite.jpg http://zerlinadesigns.com/wp-content/uploads/2014/03/front-version-web.jpg http://www.bigboxdetox.com/wp-content/uploads/2012/12/card-front.jpg http://tincatdesign.com/wp/wp-content/uploads/2014/01/infi-SpliceAnni.jpg http://3.bp.blogspot.com/-AAfJn6rVd_U/UP7b8SvOjSI/AAAAAAAADTg/x1FijnomAiM/s1600/promo-postcard-04.jpg http://experiencejoy.info/images/ig/medicare.jpg http://paulashealthyliving.com/wp-content/uploads/2013/02/childhood-obsesity.jpg http://www.nhs.uk/Livewell/loseweight/Pages/statistics-and-causes-of-the-obesity-epidemic-in-the-UK.aspx http://www.birmingham.ac.uk/research/activity/mds/centres/obesity/obesity-uk/index.aspx http://everydaylife.globalpost.com/teens-materialistic-2514.html http://www.theguardian.com/society/2011/sep/14/uk-children-stuck-materialistic-trap http://www.ft.com/cms/s/0/6a8544ae-9d9e-11e4-8ea3-00144feabdc0.html#axzz48BQbKJmg http://www.bma.org.uk/working-for-change/improving-and-protecting-health/obesity/obesity-policy-and-facts
A CONVERSATION
TID1421 Intermediate Studio Practice