MA
I
2014
F
B
MA INTERNATIONAL FASHION BUSINESS
Year Book 2013 - 2014
D F JA ; L K S D FA ; D K L S J FA ; L K S D F JA ; L K D S J FA ; L K D S J FA ; L K D J F ; A L K D S J F ; L A K S DJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA ; L K S D F JA ; L K D S J FA ; L K D S J FA ; L K D J F ; A L K D S J F ; L A K S D J F ; A L K D S J F ; A L K D J DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJDFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJDFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;Dn,m.n.m,.m,n.m,n.,mnKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJDFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJDFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJDFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJDFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ DFJA;LKSDFA;DKLSJFA;LKSDFJA;LKDSJFA;LKDSJFA;LKDJF;ALKDSJF;LAKSDJF;ALKDSJF;ALKDJ Course Leader: Alexandra Hanford
ABOUT IFB
Rachal Lu
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“
Maitreyee Dasgupta
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“
Lily Mu
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“
Bex Zhang
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“
Katherine Chen
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“
Peter Liang
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“
Tirtha Patil
MA
IFB
Chapter 2: Literature review 2.1 I n t r o d u c t i o n Literature review includes various concepts, models as well as the theories on brand loyalty, consumer behaviour and cultural perspectives that help to understand consumer behaviour. In addition, the past studies concerning subjects such as industry development, cultural perspectives, retail environment, sociological change and men’s purchasing behaviour have been reviewed critically to understand the difference between the western and western males in the use of cosmetics. Moreover, the social factors that influence the buying behaviour of men have been detailed. Hence literature review in general attempts to address the main goal of the study and address the various questions developed in the previous chapter. 2.2 Cultural Perspectives A number of factors derive the increasing change in consumer habits and men’s purchasing patterns such as internet, media exposure and the rising income globally. According to researcher, culture can have a great influence on the men’s buying behaviour and the cultural values also influence the consumer behaviour. Moreover, researcher presented evidence that ethnic groups have different cultures and values, hence they have different consumption patterns. This is because when consumers purchase a good, they do so to fulfil a certain need which is influenced significantly by their belief system and culture. Moreover, cultural environment impacts on how people behave, live and their actions. Cultural values differ across nations which explain why there are variations in the consumption of male cosmetics between countries. The cultural perspectives can be explained using the views of Hofstede based on dimensions such as power distance, uncertainty avoidance and individualism.
INRODUCTION
TERM 1:
TERM 2:
Zara Report
Mango industry Report
GROUP PROJECT:
TERM 3:
@: KATHERINE.CPY@GMAIL.COM
Ted Baker
Dissertaion
W: MISSKATHERINECPY@TUMBLR.COM
PROJECTS
PROJECTS
Great course !! I really enjoy being here. lkjdsf;klsdjafkl;sdjf;alksdjf;aklsdjf;kaldsjfa;klsdjf;aklsdjfa;lksdjfa;lskdjf;!!!
“