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Your best source to reach the premier vacation and travel market in the United States and Mexico. Destinos-Destinations™ is a prime marketing source for tourism, real estate, and high-end businesses that want to reach highly desirable travelers.
Destinos-
Destinations
TM
Destinos-Destinations™ is a special travel magazine focused on selected U.S. and Mexico tourism, real estate opportunities and timeshare/club sectors that will publish in June 2007. A special promotional publication will preview at Tiangus Turistico 2007 in Acapulco, Mexico with selected exhibitors. The publication is endorsed by: Destinos-Destinations™ Travel Alliance featuring; EasyChair Media, LLC, El Financiero, Multimedia, and the Destinos-Destinations™ Publishing Group. Published by:
COLORADO Kristie Melendez • (970) 686–5805 • (800) 741–6308 kristie@easychairmedia.com • www.easychairmedia.com TEXAS Al Gamez • (713) 478–4633 • agamez@mvpmediasales.com MEXICO Estela Naranjo Mexico: 01–800–687–5055 • Texas: (956) 791–0454 estela@ElFinanciero.us
JUNE ISSUE WILL HIGHLIGHT:
Fall Getaways for Families
This unique travel publication is designed to target the best travel consumer possible whose lifestyle dimensions indicate a high propensity for travel including foreign travel destinations. We offer an advertising package developed to create awareness, engage the reader and increase U.S. and Mexico travel. We can help you develop a dual presence in the U.S. and Mexico at a very affordable rate with an innovative and fresh program. Space is limited, so call today to find out how you can be part of this new dual U.S. / Mexico tourism opportunity!
Welcome To
Destinos-
Destinations
TM
The welcome mat is out and the evidence is clear, U.S. travelers enjoy vacationing in Mexico and Mexico travelers love vacationing in the U.S.! Discover how Destinos-Destinations™ can make your tourism advertising efforts more affordable and cost effective.
Mission Statement Destinos-Destinations™ is designed to assist travel and tourism businesses in both the U.S. and Mexico by reaching households within both markets with the highest propensity to travel. Destinos-Destinations™ is focused on increasing the perception of Mexico as a safe, desirable and convenient travel destination and positioned to further expand awareness of U.S. travel destinations, all while growing visitation and stay frequency and creating desire for return travel and long-term vacation investment.
How Destinos-Destinations Works Compelling advertising, editorial, and promotional strategies are all part of a mix that will stimulate interest and consideration for our travel destination advertisers. We will help you maximize and extend your current tourism campaign to a larger, targeted, engaged audience. We know that to be effective you need to reach households with expendable incomes who have an interest and a desire for regular travel and are prone to response! Published by:
COLORADO Kristie Melendez (970) 686–5805 • (800) 741–6308 kristie@easychairmedia.com www.easychairmedia.com TEXAS Al Gamez (713) 478–4633 • agamez@mvpmediasales.com MEXICO Estela Naranjo Mexico: 01–800–687–5055 Texas: (956) 791–0454 • estela@ElFinanciero.us
Circulation
Destinos-Destinations™ delivers the highest quality and value to our alliances, key partners, readers, advertisers and targeted tourism markets. Delivered by mail to 100,000+ affluent U.S. households and 50,000 through El Financiero newspaper in Mexico aimed to select executive readers. Destinos-Destinations™ provides a total guaranteed distribution of 150,000 each issue with a readership of 350,000 plus an electronic distribution of 120,000 to U.S. travel agencies and 40,000 to U.S. convention centers and meeting planners, adding extra value and exposure to your campaign. This creates a total readership value of over 600,000! Destinos-Destinations.com is our website, designed to complement advertisers’ presence in the regular magazine and deliver a trackable ROI. The website includes expanded content that encourages readership, loyalty, and patronage of DestinosDestinations™ advertisers. Links can be provided to advertisers’ websites to further increase marketing goals and to maximize ROI.
Readership Profile • • • • • • • • • • •
Affluent homeowners Active buying ages 30-60 Home values greater than market value average Above-average household incomes from $60,000 to $500,000+ Families with children — more than 50% Professional, established career persons, business owners Computer, tech-savvy households Responsive consumers with significant expendable incomes Lifestyle selections show propensity to travel higher than average Enjoys finer things in life Shows greater than average interest in financial opportunities
Travel Highlights & Trends Main travel purposes: leisure, recreation, holiday Top activities: (in order of preference): dining, shopping, visiting historical places, sightseeing, water sports, nightclubs/dancing, cruises, fishing, ranch vacations
Top 4 Travel Trends Today • Spa Vacations • Activities • Golfing • Equestrian or Ranch Vacations There is currently tremendous growth in consumer spending on experiences, travel and dining pleasures. This translates to large increase potential for the hospitality and tourism industry. Destinos-Destinations™ is designed to capture this potential and deliver exciting travel options to would-be travelers.
Travel Facts & Figures Top three countries accounting for U.S. Travel Spending are: 1. United Kingdom 2. Mexico 3. Canada Top three countries accounting for Mexico Travel Spending are: 1. United States 2. Canada 3. Spain Mexico was the top U.S. international destination in 2003 with 17.6 million travelers. In 2004 this increased to 19.4 million travelers (a 10% increase!). In 2005 Mexico accounted for a little over 14% of the total tourism air traffic of 34,634,132 flyers.
Published by:
For more information please contact: COLORADO Kristie Melendez (970) 686–5805 • (800) 741–6308 kristie@easychairmedia.com www.easychairmedia.com TEXAS Al Gamez (713) 478–4633 • agamez@mvpmediasales.com MEXICO Estela Naranjo Mexico: 01–800–687–5055 Texas: (956) 791–0454 • estela@ElFinanciero.us
Destinos-Destinations
™
Advertising Rates
• Four-color advertising rates. • All rates are per page, per issue for camera-ready art or additional costs apply. • Inserts quoted upon request. • Front cover contracted rate issue plus 20 percent. • Other premium or requested positions contracted rate issue plus 15 percent. • Additional copies per 1,000 - $360 or 36 cents each. • Graphic standards supplied; ad requirements available. At a rate base of 150,000 cost per reach (CPR) is less than 5 cents per household! Frequency
Charter
6X
2X
1X
2-Page Spread with Edit Support
$10,090
$11,090
$13,090
$15,090
2-Page Spread Display Ad Only
$8,995
$9,995
$11,995
$13,995
Full Page with Edit Support
$6,595
$7,595
$9,595
$11,595
Full Page Display Ad Only
$5,500
$6,500
$8,500
$10,200
• Specialty targeted mailing requests are also available to advertisers who purchase a custom four-page cover wrap. • Custom four-page cover wrap cost is contracted issue rate plus 50 percent. • Specialty mailing request cost – wrap cost plus $850 per 1,000 or 85 cents each. Contract Regulations: Deposits are due with contract. Invoices are rendered upon contract and payments are owed within 30 days from billing date unless other payment arrangements have been approved. Ask about our 5% prepayment discount. No agency discounts. Prices are net. Ad placement guaranteed when premium is paid. There is $50 charge on returned checks. A $500 charge on canceled contracts. All contents of advertisements are subject to publisher’s approval. The publisher reserves the right to reject or cancel any advertisement, space reservation, or insertion order, at any time. Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold EasyChair Media, LLC harmless against any expense or loss by reason of any claims against advertiser or EasyChair Media, LLC the publisher of Destinos-Destinations™. Publisher is not liable for delays in delivery and or non-delivery in the event of an act of God, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner. The following sources were used: ITA – Office of Travel & Tourism Industries, U.S. Department of Commerce Office of Travel & Tourism Industries, and Hotel Interactive.