Davis Loop by Kathy Chang

DAV I S B I K E L OO P G R A P H I C I D E N T IT Y A N D S I GN AG E SYST EM Kathy Chang and Jaimie Tulao DES 186 Environmental Graphics Fall 2015

TABLE OF CO N T EN T S

PROJECT SUMMARY

SITE ANALYSIS

VISUAL IDENTITIES LOOK BOOK

DAVIS LOOP IDENTITY

SIGN LOCATION PLAN

SIGN SYSTEM LOOK BOOK: BEST PRACTICES

GRAPHICS AND MATERIALS PALETTE

PRELIMINARY SIGN TYPE SKETCHES

SIGN VOCABULARY

SIGN DETAIL

IN-SITU

PROJECT SUMMARY

SITE

USERS/AUDIENCE

Davis Bike Loop Davis, CA

Bicyclists Walkers Joggers Family Students Adults

BACKGROUND The Davis Bike Loop is a 12 mile long trail that passes through most major places of Davis. In 2007, the first official signage/markings were designed and spray painted onto the ground. The route was chosen and created to give town folks and visitors an enjoyable experience that is navigable not only for adults but for children as well. In 2010, Davis Bicycles! started an annual family-oriented event called Bike Loopalooza, which is aimed to show the ease of using the loop to bike to school.

GOAL/OBJECTIVE The goal is to create a new graphic identity for the loop to make it more visible to first-time and experience users. The new logo is accompanied by a new signage system that will make navigation within, and in the vicinity of the loop, easy. Overall, the loop will provide a new experience that will encourage more people to take advantage of it for recreational and commuting reasons alike.

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VISUAL IDENTITY LOOK BOOK: SITE ANALYSIS

Landscaping

Materials

Lighting

The landscape is user friendly for walkers, joggers, and bicyclists (students, adults, families). The path is mostly flat with some uphills and downs that consists of tunnels. In addition, there are times where the path winds which can prove to be confusing.

Spray paint is used to apply the logo on to the pavement of the loop.

There are street lights that turn on at night to help users guide their way around the loop.

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VISUAL IDENTITY LOOK BOOK: SITE ANALYSIS

Existing Graphics

Colors

Defining Qualities and Form

The only graphics used in the bike loop is the existing logo that consists of an old fashioned bicycle with the words “Davis Bike Loop”. Along with the logo, there are bolded lines/markers added on either side of the logo to indicate the direction that should be followed.

The scenic areas of the loop, and the City of Davis being relativel green was most likely an inspiration for the existing logo’s color palette.

Although there are markers on the pavement, it is hard to notice them if the user doesn’t pay close attention. They only appear when the user comes up to an intersection to tell you which direction to turn to.

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VISUAL IDENTITY LOOK BOOK: BEST PRACTICES

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DAVIS LOOP IDENTITY: COLOR AND TYPE LOGO:

COLORS: C=80 M=27 Y=54 K=6

TYPE:

Gill Sans Regular

C = 7 8 M = 15 Y = 6 5 K = 1

C = 19 M = 0 Y = 10 K = 0

ABCDEFGHIJKMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*

C=1 M=2 Y=45 K=0

Semi Bold

C=51 M=0 Y=32 K=0

C = 10 M = 4 5 Y = 10 0 K = 0

C = 15 M = 8 3 Y = 10 0 K = 5

ABCDEFGHIJKMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*

Bold C = 0 M = 0 Y = 0 K = 10 0

C=0 M=0 Y=0 K=80

ABCDEFGHIJKMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*

The trees on the logo was inspired by the predominantly scenic portion of the bike loop located in south Davis. A path leads into the center of the graphic to represent the bike loop. The handle bars specify that the path is for bikes, and it forces the viewer to take on the point of view of the biker as if they were on the path themselves. The color palette contains shades of green for the trees and warmer colors for the path and handle bars for contrast. The black and white graphic uses different tones for contrast and separation. The bike loop has been renamed “Davis Loop” for simplicity. The text sits below the graphic in bold, uppercase Gill Sans for readability from a distance. The rectangular shape the uppercase letters make is used to support the complexity of the design of the graphic.

C=0 M=0 Y=0 K=60

C=0 M=0 Y=0 K=40

C=0 M=0 Y=0 K=0

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SIGN LOCATION PLAN

Identification

Orientation

Directional

Regulatory

Donor

Celebratory

Interpretive

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SIGN SYSTEM LOOK BOOK: BEST PRACTICES

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GRAPHICS AND MATERIALS PALETTE

LOGO:

P I C TOG R A M S

M AT E R I A L S

AC RY L I C

CHEVRON A R R OW

DRINKING F O U N TA I N ALUMINUM

BUS

TYPE:

B U S S TO P

FOOD

CONCRETE

Gill Sans Regular Semi Bold Bold

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VINYL

PRELIMINARY SIGN TYPE SKETCHES

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IDENTIFICATION This is the main sign that will be placed in high traffic areas to indicate where the path

DAVISLOOP

05.13.15

LOOPALOOZA

SIGN VOCABULARY

as well as advertise it for those who do not know it exists. Davis Loop is large and at the top of the sign, while the main art of the logo will hang underneath.

CELEBRATORY Two types of designs were created for this sign type. One is used to advertise events associated with the bike loop, and the other is a general advertisement for the loop itself.

13’

DIRECTIONAL These signs are meant to be placed in locations where there is high traffic and contains several points of interests. Each location card can be removed and replaced with ease. D OW N TOW N DAV I S

5’ 6’’

AMTRAK

5’ 6’’

DAV I S CO M M O N S

BUS

I D E N T I F I C AT I O N

C E L E B R ATO RY

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DIRECTIONAL

PUTAH CREEK

SIGN VOCABULARY

MAP Putah Creek is a major stream in Northern California, a tributary of the Yolo Bypass. The 85-mile-long (137 km) creek has its headwaters in the Mayacamas Mountains, a part of the Coast Range. The true meaning of "Putah" in Putah Creek has been the subject of discussion and speculation.

NORTH EAST SOUTH WEST UC DAVIS

Dos Coyotes, Krush Burger, Quickly’s, Peet’s Coffee, Panda Express, Anderson Plaza, Fountain Square Apartments, Almondwood Apartments, Davis Waldorf School

Chestnut Park, Davis Cemetery, Nugget Market, Mace Ranch Park, Nugget Field, Pizza Guys, Konditorei, Little Caesar’s Pizza

Tanglewood Apartments, Sharps and Flats Apartments, Allegre Apartment, Safeway, Teabo, Rite Aid, Apple Bee’s, Moshi Moshi Sushi, Davis Swim and Fitness Club, Whole Foods

Aggie Apartments, Saratoga West Apartments, Aspen Greenbelt, Trees Aprtment, Walnut Manor Apartments

Arborteum, Silo, Memorial Union, Arborteum, Wellman, Olson, Mrak Hall

CAUTION

WATCH FOR

TRAFFIC

the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the quick brown fox the

5’ 6’’

INTERPRETIVE

R E G U L ATO RY

O R I E N TAT I O N

RECOGNITION

The letter at the top of the sign will change depending on the location. Historical facts and photographs will be presented here.

This sign is placed in the transition points between street and bike path. The red-orange color is used to create contrast between the sign and the surrounding trees.

The orientation signage holds the map to the location. There are 5 districts to organize points of interests on the map; each district has a color that matches the map.

The design is inspired by a tree, with leaves represented by the different colored blocks where the donor’s names will be placed. The red-orange color was assigned to the message in the middle so that it will stand out.

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SIGN DETAIL ORIENTATION SIGNAGE SPECIFICATION The map is displayed on a vertivcal acrylic board and is covered by a piece of glass to protect it from tear and wear. The map districts shown are made of five smaller pieces of acrylic that can be easily taken out of its place to replace with new information. acrylic

tempered glass acrylic acrylic

acrylic

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SIGN DETAIL 22” ORIENTATION SIGNAGE SPECIFICATION The orientation sign is six feet tall and two feet wide. It has a depth of three inches that stands on its own. The words MAP have a width of 1.5 ft while measuring seven inches in height. The five districts are color coded and can be matched to the route color on the map for users to find destination more easily.

7”

1.5’ 0”

3”

MAP NORTH EAST SOUTH WEST

Dos Coyotes, Krush Burger, Quickly’s, Peet’s Coffee, Panda Express, Anderson Plaza, Fountain Square Apartments, Almondwood Apartments, Davis Waldorf School

Chestnut Park, Davis Cemetery, Nugget Market, Mace Ranch Park, Nugget Field, Pizza Guys, Konditorei, Little Caesar’s Pizza

Tanglewood Apartments, Sharps and Flats Apartments, Allegre Apartment, Safeway, Teabo, Rite Aid, Apple Bee’s, Moshi Moshi Sushi, Davis Swim and Fitness Club, Whole Foods

Aggie Apartments, Saratoga West Apartments, Aspen Greenbelt, Trees Aprtment, Walnut Manor Apartments

UC DAVIS

1’ 0”

2”

Arborteum, Silo, Memorial Union , Arborteum, Wellman, Olson, Mrak Hall

6’ 0”

3”

TOP VIEW

2”

FRONT VIEW

LEFT SIDE VIEW

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IN-SITU

I D E N T I F I C AT I O N A N D O R I E N TAT I O N S I G N S Identification and orientation signs are placed together on the loop to make wayfinding easier. New users whose attention were caught by the identification sign can now learn more about the loop by consulting the map.

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DAVISLOOP

05.13.15

LOOPALOOZA

IN-SITU

D OW N TOW N DAV I S

AMTRAK

DAV I S CO M M O N S

BUS

DIRECTIONAL SIGN

C E L E B R ATO RY S I G N

Directional signs are placed at major decision points to direct traffic to high populated areas such as downtown

Celebratory signs will be hung from rods on existing

Davis, Davis Commons, Oakshade Town Center, etc.

light poles, so that they will be visible at night without

Icons on the map also indicate whether there is public

added costs. These will promote Davis Loop events

transportation or food nearby.

such as Loopalooza.

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PUTAH CREEK

IN-SITU

Putah Creek is a major stream in Northern California, a tributary of the Yolo Bypass. The 85-mile-long (137 km) creek has its headwaters in the Mayacamas Mountains, a part of the Coast Range. The true meaning of "Putah" in Putah Creek has been the subject of discussion and speculation.

INTERPRETIVE SIGNS

R EG U L ATO RY S I G N S

DONOR SIGNS

Interpretive signs are placed along the path to tell

The bike loop consists of off-street paths and on-street

Donor signs will be placed at the vicinity of parks.

stories about the surroundings. The letters at the top

paths. Regulatory signs will be placed at the transition

People there are more relaxed and have more time to

will change for each location and a brief history will

from off-street to on-street to remind users to be

look around and enjoy.

be provided along with some photographs.

mindful of the other vehicles sharing the street.

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