BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224) SYNOPSIS: REACTION PAPER (MARCH 2017)
Name: NEOH JIA WEN Lecturer: MR. PRINCE Reader/Text Title: LEARNING FROM LAS VEGAS: THE FORGOTTEN SYMBOLISM OF ARCHITECTURAL FORM
ID No.: 0318228 Tutorial Time: 11.00P.M.
Synopsis No: 1 Author: ROBERT VENTURI, DENISE SCOTT BROWN, STEVEN IZENOUR
In the book, the authors discussed about Post-Modernism architecture which use vernacular language as a symbolism of form. They questioned modernism architecture which creates form by a logical process, free from images of past experience, and determined solely by program and structure. This leads them to study that through symbolism, spaces become dominant with subtle expression. However, most architects have misunderstanding where decoration had become lacking in thought or program. This is why false front where big sign and the small building appeared. The book incent the architect or planner to consider the context in design by highlighting the symbolism of architectural form. The sacred space shared by modernist theorists spurs the authors to study Las Vegas, where the signs become the architecture. The bold communication dominated, antispatial signs and landscape of Las Vegas have form a complex setting of big spaces, high speeds and complex programs. This is then further elaborate using the Las Vegas Commercial Strip which suggest urban sprawl with the implementation of symbols, and create the value of representational architecture along highways. The authors perceive the highway sign as the unifying aspect, which manage to communicate a complexity of meanings by far away. This explained “Symbol dominates space where architecture is not enough.” It is mentioned that the image of the commercial strip is chaos, however, this is coupled with physical patterns and property boundaries of the building in the sense of scale and space, and description of texture. In a nut-shell, it appears that the use of signage and the dynamics automobile centric architecture is in-escapable. Symbolism is indeed very important to our sense of civilization where the reflection of existing situation and historical reference should be applied in architecture, as mentioned in the book, “the communication of form through references to the past which enhance the existing environment is rather important than changing what is there.” It seems that it is all right decorating construction, but never construct decoration which is refuse to acknowledge symbolism. Word Count: 331
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