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RE-PRESENTING PLACE (CLS60103) Submission date: 7th October, 2016

Proposed by: Alan Koo Ka Lok (0318757), Lum Si Chu (0319502), Neoh Jia Wen (0318228), Nurin Abdullah (0318596), Nurina Aida (0320035) and Shery Edrina (0316321) PART A: RESEARCH PROPOSAL METHODOLOGY User metric framewowrk PROCESSES • • •

Review of existing data and literatures Interview with people Parameter survey

PARAMETER SURVEY Cultural Appreciation Index: Involving the three dominant racial group in Malaysia (which consists of: Malay, Chinese & Indian) and the other ethnics and foreigners, Petaling Street will be definitely packed people who came from different background. Despite the fact that they are brought up differently since small, the people who stays/visits Petaling Street are still able to communicate well to each other. a. Number of polygot i. The amount of languages they learn/speak b. Number of mix blood i. Mix-marriage


c. Number of religious component per sq.m i. Number of mamak restaurants ii. Number of red building Literacy Mechanism: Petaling Street is located in the urban area of Kuala Lumpur, where universities and schools are not far off. The educational assessment may reflect an obvious indication, which may be standardized the standard level of people for achieving the literacy in Petaling Street, Malaysia. a. Number of people whom complete their primary level i. Government school / private school ii. SJK / Sekolah Wawasan b. Number of people whom complete their secondary level i. Government school / private school ii. SMK c. Number of people whom studies in the local universities i. Near Petaling Street: Open University Malaysia Living Condition As the time passes, Petaling Street has becoming one of the major places for tourist attraction. Not only that the place is full with foreigners from different countries but even our locals are interested to be there. The area particularly, is mainly served by the Pasar Seni LRT Station of the Kelana Jaya Line. The street is now totally pedestrianized and transformed into a pedestrian shopping mall and regarded as a heritage site. To serve the growth of tourist and local, a new train service, Maharajalela Monorail station has opened on August 31, 2003. a. Type of accommodation i. Shophouses/apartment b. Cost of rental i. Rental fee for shop houses c. Life expectancy i. Age grop

PART B: RESEARCH CULTURE – CONTENT DEVELOPMENT TITLE The adaptation of cultural heritage (Socioeconomic) RESEARCH BACKGROUND Site:

Petaling Street.


Petaling Street is a tourist magnetization in Kuala Lumpur. It is commonly crowded with locals as well as tourists. Abaft this consequential street, there are still a lot more underlying stories and histories that have not been discovered. As such, the drastic rise of people density in Petaling Street tremendously causing a change in poverty level of the people. The people, or the sellers specifically, came from different personal background (either Malay, Chinese, Indian, Bangladeshi etc) which has indirectly effects the way they manage their business differently. Issues: Proportionate poverty levels Potentials: Exposure of social and economic circumstances of people in Petaling Street MAIN RESEARCH QUESTIONS 1. How are people’s economic status response to their social condition? 2. What are the effect of one’s background to the economy? OBJECTIVES • •

To identify the economic activities which effect and shaped by social processes. To study their self development

SIGNIFICANCE • •

Investigate the people’s background To unfold the social economics background of Petaling Street

METHODS AND EXPECTED OUTCOMES Methods: • Surveying the locals through questionnaire • Interview the shopkeepers • c)Internet Research Expected Outcome: To learn the social pattern that contributes to the economy of Petaling Street


APPENDIX

Figure I: Set of questionnaires of the parameter survey


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