Visual Communications Final

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figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation structured space symmetric balance asymmetric balance ambiguous balance neutral balance



figure/ground

to distinguish between the main object of focus and the

background


and attributes an associating them as a group

the association of figures with similar characteristics

similarity



proximity

the way that the eye favors objects that are near each other,

and how the objects form a group



closure

the way the eye and brain sense a need for closure in an incomplete object or figure



Even if the direction leads off the page

a design or object that leads the viewers eye to follow a direction.

continuance



translation

to take an image or object, and repeat them in a sequence of vertical, horizontal, or both



rotation

taking a image or object and rotating it from 1 to 359 degrees in either direction



reflection

to mirror an image or object to show it in a reverse direction



glide/reflection

to take an image


or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place




dilation

taking a image or object and showing different sizes

within a sequence of a grid. This would include from small to large, vice versa, or sometimes both.



structure 1



structure 2



structure 3



structure 4



structure 5



structure 6



symmetric balance

a compositional balance that lies equally over the central axis of the page



asymmetric balance

a compositional balance that lies unequally over the central axis of the page



ambiguous balance

a compositional balance that is unpleasing to the eye, and lies slightly

uncentered on the central axis



neutral balance

a compositional balance that shows randomness all over the page and the central axis





速 kaylie beckley, 9/20/2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.


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