o de .
visual_
content
figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation structured space symmetric balance asymmetric balance ambiguous balance neutral balance
figure/ground
to distinguish between the main object of focus and the
background
and attributes an associating them as a group
the association of figures with similar characteristics
similarity
proximity
the way that the eye favors objects that are near each other,
and how the objects form a group
closure
the way the eye and brain sense a need for closure in an incomplete object or figure
Even if the direction leads off the page
a design or object that leads the viewers eye to follow a direction.
continuance
translation
to take an image or object, and repeat them in a sequence of vertical, horizontal, or both
rotation
taking a image or object and rotating it from 1 to 359 degrees in either direction
reflection
to mirror an image or object to show it in a reverse direction
glide/reflection
to take an image
or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place
dilation
taking a image or object and showing different sizes
within a sequence of a grid. This would include from small to large, vice versa, or sometimes both.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balance
a compositional balance that lies equally over the central axis of the page
asymmetric balance
a compositional balance that lies unequally over the central axis of the page
ambiguous balance
a compositional balance that is unpleasing to the eye, and lies slightly
uncentered on the central axis
neutral balance
a compositional balance that shows randomness all over the page and the central axis
速 kaylie beckley, 9/20/2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.