order.
visual_
content
figure/ground similarity proximity closure comtinuance translation rotation reflection glide/reflection dilation structured space symmetric balance asymmetric balance ambiguous balance neutral balance
figure/ground
to distinguish between the main object of focus and the
background
similarity
the association of figures with similar characteristics
and attributes an associating them as a group
proximity the way that the eye favors
objects that are near each other, and how the objects form a group
closure
The way the eye and brain sense a need for closure in an incomplete object or figure.
Even if the direction leads off the page
A design or object that leads the viewers eye to follow a direction.
continuance
of vertical, horizontal, or both
to take an image or object, and repeat them in a sequence
translation
rotation
Taking a image or object and rotating it from 1 to 359 degrees in either direction
reflection
To mirror an image or object to show it in a reverse direction.
glide/reflection
To take an image or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place.
dilation
taking a image or object and showing different sizes
within a sequence of a grid. This would include from small to large, vice versa, or sometimes both.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balance
a compositional balance that lies equally over the central axis of the page
asymmetric balance
a compositional balance that lies unequally over the central axis of the page
ambiguous balance
A compositional balance that is unpleasing to the eye, and lies slightly uncentered on the central axis.
nuetral balance
A compositional balance that shows randomness all over the page and the central axis.
速 kaylie beckley, 9/20/2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.