keaton row
MONTHLY EDIT
STYLIST TAKEOVER!
MAY 2014
Cover Girl Emily Harris
Letter from the Co-Founders
W
e created the Monthly Edit as a central resource for you to discover the latest trends and provide you with simple, straightforward tips to translate them directly to your Lookbooks. In each issue, you will also hear business and fashion advice straight from some of our top Stylists and gain valuable insight into what our Clients are requesting and purchasing from their Lookbooks today. Lastly, we hope the Monthly Edit inspires you to get involved and create your own unique styling presence at Keaton Row. We can't wait to see how you use the Edit to improve the lives and wardrobes of your Clients!
CHERYL M HAN & ELENOR MAK CO-FOUNDERS
Letter from the Style Editor
T
his month we pay tribute to the most important part of our business--our Stylists, of course!
Check out what’s trending for May M and see what a few of our Elite Stylists are loving for Spring/Summer 2014! Your Clients will thank you, we promise! Dive into this special “Stylist Take-Over” issue and see how to make these Trends and Must-Haves accessible for all your Clients. Thanks to our savvy retail partners, you will be provided with the best product fit for all Lookbook requests and occasions. Be inspired, create and style!
KATIE FREEDMAN STYLE EDITOR
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MAY SECTION ONE
TREND ALERT 2 4 6 8
Head to Toe White Graphic Prints Dazzling Day Dresses Full Bloom! Accessories Report
SECTION TWO
BEHIND THE SCENES WITH KR 10 12
Line we Love + Style Tips and Tricks @Keatonrow MARCH Recap! Everything you need to know about Social Media
SECTION THREE
CLIENT FEATURES 14 16
May Spring Essentials List Client ProďŹ le: Memorial Day Style Your Clients Top Requested Lookbooks+ our favorite lookbooks from last month!
SECTION FOUR
STYLIST SPOTLIGHT 18 20
Letter from Elenor Mak Elite Stylist Recognition Miami Trip Team Winners!
TREND ALERT
STYLIST EDITION
Prints, Accessories, Full Skirts and more! Check out our Elite Stylists favorite Trends for Spring/Summer 2014!
Click on an item to see it in a Lookbook.
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TREND ALERT
ILLYSIA’S PICKS
SELLING TIP FOR WORK: The graphic print should be the focus of the outfit, so pair it with black or navy. Jewelry should be kept minimal to highlight the print and to keep the outfit work appropriate. FOR WEEKEND: To keep a graphic print casual and easy for the weekend, pair it with flat sandals or ballet flats. Pull one color from the print, and choose a bag with that color to keep the outfit fun. FOR DATE NIGHT: Juxtapose the graphic print with something edgy, like a moto jacket or cage heels. Dangly edg earrings will complete the look. FOR ANY OCCASSION: Don't go overboard with too many colors, prints or statement jewelry. The graphic piece should always be the focus of the outfit paired with neutrals and accessories to compliment it.
Click on the icon to see a Lookbook
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JEN’S PICKS
SELLING TIP FOR WORK: For Clients who are wary of wearing a single color head-to-toe, pair a white blazer with white tailored trousers and mix in a black blouse and heels to keep it more classic. FOR WEEKEND: Style white denim with a white slouchy slouc knit sweater and add some colorful shoes or printed accessories for an element of fun. FOR DATE NIGHT: For Summer, think "little white dress" instead of your typical LBD and finish with nude heels to elongate the leg line. FOR ANY OCCASSION: To add visual interest, mix textures and/or various shades of white, ivory, cloud, eggshell within the same outfit. Pay attention to silhouette and proportion to keep the outfit flattering.
Click on the icon to see a Lookbook
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KATE’S PICKS
SELLING TIP FOR WORK: Full skirts and wide leg pants are dressy by nature, so they are perfect for work. Tuck in a fitted tank, throw on a cropped blazer, and you're ready to go! FOR WEEKEND: Brunch is a great place to wear full skirts and wide leg pants. Since you're not constrained by any dress code, throw in a pop of color or wear a fun print. FOR DATE NIGHT: For that special night out, find a skirt or pair of pants in a luxurious fabric like silk. Or rock one with sequined embellishments! FOR ANY OCCASSION: Full skirts and wide leg pants add volume to your lower half, so the key to looking fabulous in them is wearing a fitted top. Avoid flowy or boxy blouses.
Click on the icon to see a Lookbook
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TREND ALERT
DAZZLING DAY DRESSES STACY’S PICKS
SELLING TIP FOR WORK: I'm a big fan of a peplum or sheath dress in a solid color. I'd pair it with a statement necklace, an amazing pair of pumps and an equally amazing bag. FOR WEEKEND: I love a Maxi dress in a vibrant print with a comfy flat or wedge. Add a cross body bag and a pair of sunnies and you're good to go! FOR DATE NIGHT: You can take pretty much any of your day dresses and switch out shoes and accessories (I have an example of this in my corresponding lookbook). Switch out a flat or wedge for a killer heel, add some bling, lose the big day tote or satchel for a fun clutch. Layer on a lipstick & your signature fragrance and let the night begin! FOR ANY OCCASSION: I'm constantly recommending that my clients consider boosting their wardrobes with some dresses. A dress isn't JUST for evening anymore either. I love all the dazzling day dresses there are this season! From florals, to stripes to solids, mini, midi & maxi there's a dress out there for every occasion and every body type.
Click on the icon to see a Lookbook
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TREND ALERT
ACCESSORIES REPORT
ANNIE’S PICKS
FASHION SNEAKERS
HEADWEAR
SELLINGTIP FOR WORK: Instead of an all-over allcasual look on casual Fridays, try pairing a classic suit skirt and buttoned down blouse with chic sneakers and a polished fedora. Also consider the possibilities of packing a personality clutch within your full-sized work bag, to whip out come happy hour for an added dose of fun! FOR WEEKEND: Warm weather weekends are all about quick getaways. Instead of packing flats for daytime and heels for the evening, try wearing sneakers all day, and then making the switch from a day into night dress. If hair gets rumpled during daytime fun, try placing a head piece atop your locks, to camouflage lost volume. FOR DATE NIGHT: Date night is your time to shine! Try pairing anything from a flowing maxi to a perky mini with sneakers for a fresh statement. Bring attention to your communication zone" by wearing a beaded head band, and really express your personality with a punchy clutch! FOR ANY OCCASSION: Sneakers, headwear, and fun clutches have worked their Snea way into the everyday fashion psyche, and choosing which of these trends to rock is all about context. You might not get away with a fedora in a corporate setting, but who's to say you can't rock a personality clutch with a power suit? Headwear at a bridal shower? Go! Sneakers with a cocktail dress, beachside? Yes! All three of these trends are conversation starters, so get ready to inspire other co women with your fashion prowess!
Click on the icon to see a Lookbook
STATEMENT CLUTCHES
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Style Editor’s Pick
This Month we highlight one of our top selling brands: Splendid! This ultra comfortable and chic lifestyle brand is perfect for any Clients spring to summer wardrobe transition.
Floral Print Skirt Sets
Splendid styles are lightweight and perfect for Summer! Their comfy tees and tanks are great layering pieces for work! For weekend or vacation, try chic printed rompers and body skimming maxi dresses! This brand can take you from desk to beach! It is all about how you style it! Create a SPLENDID themed Lookbook and show every Client how they can easily add this brand to their wardrobe! Style Head to Toe looks or keep it simple with a few pieces perfect for those hot summer days! Click on the icon to see a Lookbook
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BEHIND THE SCENES
BODY SHAPE TIPS & TRICKS The Bathing Suit
THE BANDEAU
THE UNDERWIRE TOP SWEATHEART TWO-PIECE
BODY SHAPE TIP: If your Client is small on top, try a bandeau or sweatheart top for a little more cleavage. Printed or unique style bottoms are best for women looking to add shape to their body.
BODY SHAPE TIP: If your Client is busty, keep her supported in a full coverage halter top! A ruffled bottom gives the butt a nice boost.
BODY SHAPE TIP: An underwire top is super supportive and gives your Client’s bust a nice shape and lift.
THE HIPSTER BOTTOM THE STRING BIKINI
THE TUMMY CONTROL BODY SHAPE TIP:
A high-waisted boy short bottom is great for Clients who are athletic shaped and is great for masking love handles.
BODY SHAPE TIP: Suprisingly enough, the String bikini is not just for petite women! Adjustable side ties let you tweak the fit and minimize the appearance of hips!
BODY SHAPE TIP: A rouched one piece is the ultimate tummy concealer. Look for styles with color blocked side panels to minimize hips.
FOR MORE TIPS: Check out our Body Type Guide in Stylist Resources Click on the icon to see a Lookbook
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BEHIND THE SCENES
INSTA STYLE
Check out our favorite moments on Instagram.
@keatonrow Street Style
@keatonrow Lifestyle April Trend Recap @keatonrow
@heleneisfor
WANT TO BE FEATURED IN THE NEXT KR EDIT? Instragm your own personal Street Style pic to @keatonrow #KRStreetstyle #OOTD
@morton_street
@MarieClaireMag @keatonrow
@befancylikeme
#FiestaFridays @keatonrow FOLLOW US
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BEHIND THE SCENES
@KEATONROW Grow your Styling business by being active on all forms of Social Media
Join the Keaton Row Stylist Facebook group and interact with a community of Stylists, including KR team members!
Send us photos of you in your everyday style. up with our @keatonrow Style Editor We want to see what you are doing and more important, what you are wearing!
Tweet out your Lookbooks + get them shared by us! We love re-tweeting our Stylists Lookbooks to our thousands of followers.
Post your favorite looks to our @keatonrow Pinterest account. Share and create boards for Stylists and Clients to see!
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CLIENT PROFILE
MEMORIAL DAY WEEKEND This month, we highlight Memorial Day Weekend! Below are some of our favorite trends, perfect for all of your Client’s upcoming BBQ’s and outdoor affairs. Create a Memorial Day Lookbook and include a few of these must-have styles! 4. JEAN VEST/JACKET Layer with a denim!
Perfect for any ensemble and a comfortable way to add height!
1. NAUTICAL & WHITE! It is that time of year again! White is everywhere! Mix with Nautical Stripes or opt for head to toe white!
7. ACCESSORIES Choose a bright neon pop of color to stand out at the party! Click on the icon to see a Lookbook
2. FLORAL SUNDRESS Feminine and flirty. Perfect for a bbq day or night!
3. OVERALLS Think 1990’s? Think again, overalls are back and here to stay!
7. SUN WEAR Protect your skin from the sun in style!
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SPRING ESSENTIALS Our May Spring picks that every Woman should have in her Closet .
THE CROP TOP
THE JUMPSUIT/ROMPER
ESPADRILLES
THE SKIRT SET
THE FRINGE BAG
OVERALLS
NEW STYLISTS: Create a “May Spring Essentials” Lookbok for every new Client, including those without a Lookbook Request! EXISTING STYLISTS: Create an “”May Spring Essentials” Lookbook for your whole Client List. Style these items head to toe!
Click on the icon to see a Lookbook
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CLIENT PROFILE
REQUEST A LOOKBOOK This Month we highlight a common style issue “How to dress for work in the Summer” As the temperature begins to rise, here are some tips on how to appropriately style your 9 to 5 Clients!
BUSINESS FORMAL If you receive a Business Formal Request: Style your Clients in a Sleeveless Dress and lightweight colored Cardigan! Keep her fabrics and colors light and not too tight! A cardigan is a great layering piece (especially when the office cranks up the AC!) Add a waist belt to all of your Clients lookbooks! Belts are the easiest way to define the waist and add some structure to an outfit. For petite or hour glass Clients, belt her cardigan over a fitted dress to emphasize her waist/hips.
BUSINESS CASUAL If you receive a Business Casual Request: We recommend styling a lightweight Shirt Dress. A Shirt Dress is not only a season must-have but a great way to stay comfortable and stylish in the office! Try a white linen or denim/chambray. For a brighter option, play with prints like stripes and florals!
Not interested in heels but bored with basic flats?! Try a Wedge Sandal. This option is great for height but much more comfortable than your typical work pump. Click on the icon to see a Lookbook
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PUBLIC LOOKBOO Below are some of our favorite Looks from April’s Monthly Edit Lookbooks. Use these as inspiration for your next Lookbook & share your passion for style with all of your devoted KR Clients!
KR Stylist: Kate Leone “Day to Night”
KR Stylist: Julana Meredith “Happy Hour Pops of Color
APRIL Edit: Favorite Themed Lookbook! Winning Lookbook !
Here is a sneak peak at KR Stylist Leslie Melton’s creative “9-5 NEUTRALS” Lookbook! We love seeing our Stylists use our KR Monthly Edit Styling tools in their own Lookbooks! Great job Leslie!
Click on the icon to see Stacy’s Lookbook
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stylist corner "Coming together is a beginning; keeping together is progress; working together is success." HENRY FORD
C
ongratulations to all our 2013-2014 Elite Stylist Achievers, what incredible accomplishments in your ďŹ rst year with Keaton Row!
And a special Congratulations Cong to our Stylist Captain, Julia Maidenbaum and her Team Style Guide for demonstrating the spirit of the KR Stylist community working together.
We're so proud of all of you and cannot wait to see where you'll each go with your business in this second year of our Elite Stylist Program, Your Biggest Fans, Cheryl, Elenor and the entire KR team ,
mi
All of your hard work and dedication to your Keaton Row business, has been a source of inspiraiton for us. Your success will inuence years of Elite Stylists to come!