KR Monthly Edit February 2014

keaton row

FEBRUARY 2014

BEHIND THE

with kr Line We Love & Style Tips & Tricks

SCENES

+

Q&A with Dani Stahl & more!

STYLIST SPOTLIGHT NEW & ELITE STYLISTS Talk Fashion & Business!

TREND ALERT COLOR PALETTES

nautical BLUES & WHITES & PASTEL accessories ccessories BLACK & WHITE graphic

YOUR

clients TOP

REQUESTED LOOKBOOKS

&

HOW TO STYLE:

PLUS SIZE

Cover Girl KR Stylist Abigail Sterling

Letter from the Co-Founders

W

e are so excited to debut the first edition of the Keaton Row Monthly Edit! We created the Monthly Edit as a central resource for you to discover the latest trends and provide you with simple, straightforward tips to translate them directly to your Lookbooks. In each issue, you will also hear business and fashion advice straight from some of our top Stylists and gain valuable insight into what our Clients are requesting and purchasing from their Lookbooks today. Lastly, we hope the Monthly Edit inspires you to get involved and create your own unique styling presence at Keaton Row. We can't wait to see how you use the Edit to improve the lives and wardrobes of your Clients!

CHERYL M HAN & ELENOR MAK CO-FOUNDERS

Letter from the Style Editor

I

am so excited to reveal our first issue of the Keaton Row Monthly Edit. With Spring (almost) in the air, we were itching to provide all of the countless trends that hit this seasons runways! However, after careful consideration and additional help from our favorite fashion magazines, we decided to focus on one Trend for February; Bold Color-Combinations!

Need some help? Dive into this issue and see how to make these Trends and Must-Haves accessible for all your clients. Thanks to our savvy retail partners, you will be provided with the best product fit for all Lookbook requests and occasions.

Be inspired, create and style!

KATIE FREEDMAN STYLE EDITOR

Are you a Stylist? LOG IN

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Want to be a Stylist?? SIGN UP

COVER GIRL - KR STYLIST ABIGAIL STERLING

TREND ALERT Grpahic Black and Whites

GRAPHIC BLACK & WHITE This classic color combination is here to stay and one of the most accessible trends for all Clients!

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BLACK & WHITE TREND ALERT

GRAPHIC BLACK & WHITE A.L.C Lake Tee $125

STYLE EDITOR’S PICK

Start simple with a basic striped tee.

Thakoon Addition Quilted Moto Jacket $790

Adia Kibur Crystal Necklace $75

Wildfox Le Femme 2 Sunglasses $249

SELLING TIP: • Include a B&W accessory in every one of your Lookbooks-you can’t go wrong!

• Create 1-2 Head to Toe looks with all B&W. Start with a simple Color-Block look ie; A blazer+ graphic g tee+ Black or White pants.

• Include a page of all B&W Graphic Dresses that will take your client from Desk or Dinner.

Add a colorful Statement Neckace to make her outfit pop!

Mother Ankle Slit Jean $196

ASOS Melrose Leather Brogues $101.85 Click on the icon to see a Lookbook

Loeffler Randall $450

Rebecca Minkoff MAB Tote $295

Mix and Match B&W Patterns!

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TREND ALERT

NAUTICAL BLUE & WHITE

Nothing says Spring more than Nautical Blue & White.

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ICAL BLUE & WHIT TREND ALERT

NAUTICAL BLUE & WHITE Topshop Spot Shirt $76

Tory Burch Marion Tote & Crossbody $475/ $265

Try the Nautical & Athletic trend in one with this varsity jacket!

Cara Stone Bibb $48

Rag &Bone Racquel Varsity Jacket $495 MM6 Indigo leggings $147

Equipment REI Crew Neck Sweater $308

SELLING TIP:

Sequin Crystal Bangles $28

• For Work: Layer a striped sweater over a tailored white button down shirt. Pair with a fitted trouser and complete with a nude heel.

• For Weekend: Add a bomber jacket to your Clients looks. Try one in Navy and/or White- they are a season Must-Have.

• For Date Night: Mix prints! Pair a floral top & striped skirt.

• For Any Ocassion: Add a Nautical accessory to multiple looks. We suugest: A handbag that can transition into spring/summer.

Crazy for Stripes!

STYLE EDITOR’S PICK VC Signature Adinah Bootie $275 3.1 Phillip Lim Pashli Backpack $950 Click on the icon to see a Lookbook

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TREND ALERT

PASTELS PASTELS Lighten up & amp up your Clients wardrobe with Pastels!

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ASTEL ACCESSORIE MUST HAVE

PASTEL ACCESSORIES

HERE ARE A FEW ITEMS WE ARE LOVING: STYLE EDITOR’S PICK

SUNGLASSES JEWELRY

PUMPS

Statement Jewels are the easiest (and most fun) way to experiment with a new trend.

A colorful shoe is a fun way to jazz up your most basic ensemble.

SELLING TIP: • Include pastel shoes to all your Clients Lookbooks Flats or Heels for Work & Sneakers for weekend.

SNEAKERS Athletic wear is a huge trend for Spring. Opt for a lighter color sneaker for a more feminine touch.

Click on the icon to see a Lookbook

• Create a full page of pastel jewelry. Include necklaces & earrings and show in one full Head to Toe look as well!

• Choose a few pastel totes or clutches that will add the perfect pop of color to any ensemble.

HANDBAGS Stray from your basic black or brown bag. Try a fun pink or pop of mint!

Great for day or night!

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DAY TO NIGHT MUST HAVE

PASTEL ACCESSORIES

Show your Clients how to transition their wardrobe from day to night. Create Lookbooks using multiple & versatile pieces that are not only key investments but most important; wearable. Trends will appear less scary as long as you show your client how to make them fun and accessible!

NIGHT

DAY MUST-HAVE Elizabeth Cole earrings $198

Pastel Accessories are the perfect pop of color.

Try a monochromatic color palette or just as a pop of color.

Skinny Pleats Skin are also a must!

One Great Skirt, MULTIPLE LOOKS! Candela Jack Skirt $355

SELLING TIP: Mix textures during the day: Pair a chunky knit sweater over a silk pleated skirt.

Click on the icon to see a Lookbook

SELLING TIP: Add a transitional silk cami’ to your Clients lookbooks.

Layer under a sweater or Jacket and add some accessories.

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SPLURGE STEAL MUST HAVE

PASTEL ACCESSORIES

STEAL

SPLURGE

Topshop Jacket $90

Iro Jacket $450

Topshop Dress $60

Suno Dress $595

Kate Spade NY Chandelier Earring $98 Dannijo Earrings $260

SELLING TIP: Jimmy Choo Clutch $650

Rebecca Minkoff Pump $295

Halogen Clutch $78

• Do not be intimidated by prices! Our catalog has a variety of options to help you create similar looks for both low and high budget Clients!

• Send a Lookbook to “All Clients” showing similar Head to Toe looks (like above) styled at different price points--this will appeal to your whole Client list!

• Accessorize with our Must-Have Pastels!

Click on the icon to see a Lookbook

Sam Edelman Othello Pump $129.95 THINK SILVER! Steer your client away from just gold. This metallic hue is great for day into evening!

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9-5 ACCESSORIZE TREND ALERT & MUST HAVE

ACCESSORIZE YOUR STYLE

Both our Trendy and Conservative Clients ask how to dress appropriately for work while still looking stylish! Well ladies--- It’s all about the accessories! Show off your Client’s “Mint Condition” style with these fun accessories!

Trendy 9-5

Conservative 9-5

Little Black Dress + Mint Accessories Nordstrom Floral Statement Necklace $24 Leith Stone Rings $24

Jonathan Adler Dip Dye Scarf $118

Choose any of these Mint Hue Accessories and pair with your favorite LBD! This is the easiest way to make a statement with the perfect pop of color!

Kate Spade Metro Watch $195

STYLE EDITOR’S PICK

Loeffler Randall Junior Work Tote $395

Topshop Goslin Pump $95

Click on an item to see it in a Lookbook

Shopbop; Norma Kamali $96

Rebecca Minkoff Amourous Satchel “Minty” $325

Loeffler Randall Rae Pump $375

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COCKTAIL ACCESS TREND ALERT & MUST HAVE

ACCESSORIZE YOUR STYLE

Dressing up never looked so chic! For evening, play up your Power Pink accessories. Here are two Cocktail Attire looks that will work for multiple Clients!

Trendy Cocktail Attire

Conservative Cocktail Attire

STYLE EDITOR’S PICK Rebecca Minkoff Circle Necklace $78

Adia Kibur Crystal Drop Earrings $40

Gorjana Shimmer Marquee Ring $40

Nordstrom Pave Link Bracelet $68

Serpui Marie Crown Clutch $128

Schutz Floralite Pumps $200

A-Line Party Dress + Powder Accessories Powder Pink is feminine & flirty!

Style this hue with accessories & pair with a complimentary color like our fave combo: Navy/White!

Shopbop Alice& Olivia $396

Click on the icon to see a Lookbook

Ted Baker T-Clasp Clutch $170

Kate Spade Emilia Sandal $298

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BUDGET PRICES TREND ALERT & MUST HAVE

UNDER $100

Tai $40

Black & White Graphic

Topshop $60

Topshop $64

SELLING TIP

Check out our favorite on Trend picks at prices your clients will love! Add these items (from the Monthly Edit & Girl on a Budget category in our Catalog.) to your Lookbooks!

Juliet & Company Cameo Earrings $28

Create a “Girl on a Budget” Trend Lookbook and incorporate some of these items!

Converse High Top $49.95

ASOS Leather Waistbelt $22.22

Topshop $80 Topshop Skater Dress $100

Fossil Riveted Belt $32

STYLE EDITOR’S PICK

Topshop Gigham Skirt $48

Click on the icon to see a Lookbook

ASOS Laser Zip Clutch $22.22

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BUDGET PRICES TREND ALERT & MUST HAVE

UNDER $100

Kate Spade $78

Kate Spade New York $98

Topshop Stripe Shirt $40 Floral Print Shirt $58

Pastel Accessories

Asos Clutch $27.78 Topshop $64

Topshop Pencil Skirt $80

Nautical Navy & White C&C California $68

Whetherly Evan Tee $94

Kate Spade Bee Wristlet $98

Soludos $48

Matisse Kiley Flat $49.95

Click on the icon to see a Lookbook

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LINE WE LOVE BEHIND THE SCHENES

LINE WE LOVE

JOIE

It was hard to pick just one of our top selling brands from last month but after careful consideration, we chose our favorite; Joie.

We’re completely obsessed with this Brand’s chic-easy styles. Here are a few items, that work with our February Color Combo trend!

OUR FAVORITE ON TREND PIECES

STYLE EDITOR’S PICK

Joie’s fashion forward and modern pieces appeal to the casual yet sophisticated Client.

Their concept: “Casual, Comfortable and Luxurious.”

Create a Joie themed Lookbook and show your Clients how these 3 elements are key wardrobe essentials.

Click on the icon to see a Lookbook

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BODY TIPS & TRIC BEHIND THE SCENES

TIPS &TRICKS

SELLING TIP

This month we want to show you how to style the perfect neckline for any shaped Client!

CREW NECK

These different Blouses work for every body type and budget! Plus we picked a few favorites that incorporate our color trends!

FOR MORE TIPS: Check out our Body Type Guide in Stylist Resources DO

BODY SHAPE TIP: Very flattering for Clients with small busts, thin necklines and slender shoulders .

DON’T

BOAT NECK

BODY SHAPE TIP: Boat neck is a great style for any bust size but best for those who have a small bust, since its shape creates the illusion of a bigger chest.

DO

DON’T

SCOOP NECK

DO

BODY SHAPE TIP: A universal neckline for all body shapes and bust sizes. Flattering neckline for Plus Size Clients Click on the icon to see a Lookbook

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DANI STAHL Q&A BEHIND THE SCENES

Q&A: DANI STAHL

Keaton Row Creative Director, Dani Stahl answers your fashion & style questions.

Q. a.

What drew you to want to work with Keaton Row?

Q. a.

I'm constantly hearing about new and exciting opportunities from friends and colleagues in the industry. What first drew me to Keaton Row was the online aspect of bringing a personal Stylist together with Clients. After meeting with Cheryl and Elenor and learning more about Keaton Row's service,I realized this was something new and exciting that I wanted to be a part of.

I really love l that Keaton Row is a company created by women that focuses on being creative in the workplace. As a Stylist, you're sense of style and your advice is valuable....you should get paid to share it with others!

How do you suggest newer Stylists go about building their styling business?

Q.

It's all about communication. There are more ways to efficiently communicate with others than ever before. The most important thing to do when starting your business is to build that foundation in your relationships with your Clients. You can create your own questionnaire to get more details on your Client's style or have a Skype session with them. Putting a face to the name and actually having a conversation with someone will help you to get to know their personality which will ultimately help you to gauge what styles you think they will and won't like.

One final thing I would suggest is to have h a professional attitude. Just because you're not in an office from 9-5 everyday doesn't mean you shouldn't treat it like a meaningful job opportunity. The more efficient and professional you are with your Clients the more successful you'll be!

What is one must-have item you would recommend for Stylists to add to their clients lookbooks?

a. Definitely a great leather motorcycle jacket. It's the kind of piece you can dress up or down. I'll

wear it with a pairof jeans and booties one day and the next I'll pair it with a fabulous dress and wear it out for drinks or to an event.

Do you have more questions for Dani?

TWEET US: @keatonrow #StahlStyle

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BEHIND THE SCENES

DANI’S V-DAY MUST-HAVES Love is in the air this February. Here are the top ten items Dani Stahl has on her Valentines Day shopping list!

3.

4.

2.

1.

6.

7.

5.

9.

8.

Click on icon to see a Lookbook.

10.

DANI’S FAVORITE keaton row | 18

INSTAGRAM STYLE BEHIND THE SCENES

INSTA STYLE

Check out our favorite moments on last months Instagram.

@keatonrow Street Style

@keatonrow Lifestyle

@lisasligh06

Brunch with the tech team @nyccup

WANT TO BE FEATURED IN THE NEXT KR EDIT? Instragm your own personal Street Style pic to @keatonrow #KRStreetstyle #OOTD

Snow Day! @keatonrow Central Park

@dblankstyle

Morning spin @soulcycle for @keatonrow Style Editor

@thedanistahl

FOLLOW US

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BEHIND THE SCENES

@KEATONROW

Grow your Styling business by being active on all forms of Social Media

Join the Keaton Row Stylist Facebook group and interact with a community of Stylists, including KR team members!

Send us your street style photos and keep up with our @keatonrow Style Editor

Tweet out your Lookbooks + get them shared by us! We love re-tweeting our Stylists Lookbooks to our thousands of followers.

Post your favorite looks to our @keatonrow Pinterest account. Share and create boards for Stylists and Clients to see!

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KR 7 EASY PIECES 30 CLIENT PROFILE

7 EASY PIECES

Keaton Row’s 7 Easy Pieces that every Client should have in their wardrobe.

30 years ago Donna Karan debuted her first collection of “7 Easy Pieces” that forever transformed the way women dress. These essential, interchangeable seperates showed woman how to go from Day to Night and Mix & Match--effortlessly . Inspired by and in honor of the Designers 30th Anniversary each issue, we will share our spin on these 7 pieces, through our Monthly Trend Alerts.

7. THE DRESS

4.CASHMERE SWEATER

1. BODYSUIT

2. CHIFFON BLOUSE

SELLING TIP

5. TAILORED JACKET

New Stylists: Create a “7 piece” Lookbook for every new Client, including those without a LB Request!

All Stylists:

3. THE WRAP SKIRT

Click on the icon to see a Lookbook

Create Seasonal “7 piece” piec Lookbooks for all your Clients.

Mix & Match, & add accessories!

These 7 seperates will revamp any wardrobe.

6. THE LEGGING

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PLUS SIZE STYLE CLIENT PROFILE

PLUS SIZE

This month, we highlight our curvier Plus Size Clients to show you how to incorporate our February color palette trend into their wardobes and teach you how to dress fuller figures with confidence and style!

Accessorize!!! This is the easiest way to make a statement and keep the focal points on splurge worthy items like jewelry and shoes!

Be conscious when choosing trends, by not over doing it.

Focus on clothes that compliment your clients curves and accentuate her postive assets.

Black and Navy are great for concealing but make sure you always add a pop of color to any monochromatic outfit!

Click on the icon to see a Lookbook

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REQUEST A LOOKB CLIENT PROFILE

REQUEST A LOOKBOOK

Your Clients top requested Lookbooks last month were Desk to Dinner and Weekend Chic.

Here is how we suggest incorporating our February trends into her next Lookbooks!

DESK TO DINNER If you receive a Desk to Dinner Request: Dresses are the easiest way to transition from work to play!

Pick a few of our seasonal trend dresses that will flatter your Clients figure & create a simple transitional looks.

Add a pastel color scarf!

Easy way to bring in a pop of color!

WEEKEND If you receive a Weekend Request: We recommend adding chic sweaters & Boyfriend jeans to all of your Clients weekend wardrobes this month! Add a pop of color with accessories, to help jazz up a basic outfit.

Invest in a versatile bag that can easily work for weekend day or travel.

Click on the icon to see a Lookbook

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PUBLIC LOOKBOO CLIENT PROFILE

PUBLIC LOOKBOOKS

Below are some of our current favorite looks from our Stylists Public Lookbooks! Use these as inspiration for your next Lookbook and share your passion for style with all of your devoted Keaton Row Clients!

KR Stylist Juli Wilson

9 to 5 or Desk to Dinner Dresses are the easiest way to transform your Clients wardrobe. Chose a few staples and style with the perfect blazer and accessories!

KR Stylist: Emily Aquino & Jackie Miller & Nicole Bowen

KR Stylist ; Lisa Sligh & Elle Thompson

Weekend Chic These looks are styled to perfection. Always start from Outear Layer in and end with the right accesories. This is visually appealing layout for your Clients!

Winning Lookbook !

KR Stylist Winner: Trend of the Month!

Congrats to Stylist Stacy Gatto! Here is a sneak peak at her B&W Lookbook! *Always use the products we provide in the KR Edit category to keep Clients updated with current trends! You may be next Month’s lucky winner!

Click on the icon to see Stacy’s Lookbook

STACY GATTO

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ELITE STYLIST PROGRAM STYLIST $5,000+ SALES

Cash Bonus: Be Eligible to qualify for additional monthly Stylist commission!

Exclusive Stylist Linen Tote Bag

Elite Stylist Facebook Group Invite

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

SILVER $10,000+ SALES $250 Giftcard to any KR Retailer

Keaton Row Moleskin Notebook

Invites to events & PR Features

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

GOLD $25,000+ SALES $500 Giftcard to any KR Retailer

Ipad Mini

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

PLATINUM $50,000+ SALES Monogrammed Necklace Miami Trip $1000 Giftcard to any KR Retailer • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

FOUNDER’S CIRCLE

+1

$100,000+ SALES $1500 Giftcard to any KR Retailer

Keaton Row Company Equity!

+1 guest on Miami Trip

PROGRAM DETAILS: Qualifications based on net sales from March 2013-March 31st, 2014; returns made from purchases during this timeframe will be deducted from sales amounts.

Payouts and gifts will be provided on or before May 15th, 2014. The final Miami trip dates, which will be decided with winners.

The prizes and cost of the trip (including airfare and hotel stays) is e subject to all applicable federal, state, and local income taxes.

All decisions regarding the Elite Stylist Program, including determining qualifications and winners will be made by Keaton Row in its sole discretion. Keaton Row reserves the right to revoke, amend, supplement, revise, alter, change or terminate this program at any time without notice in the sole and absolute discretion of Keaton Row.

ELENOR’S

W

stylist corner

e all have the desire to do something BIG, to follo w our passions and to work hard to make it happen. Che ryl and I came together to pursue our vision – to provide fash ion entrepreneurs a platform and community to inspire her to go after her fashion dreams.

The drive and passion of each Stylist who joined Keat on Row since our launch in Dec 2012 has helped bring our vision to life.

We created the Keaton Row Elite Stylist Program to recognize the efforts and celebrate the accomplishments of our top Stylists during during this launch year.

They are role models whose accomplishments moti vates my team and I every day.

I am thrilled to feature and share Caroline Maglathl in's story with all our Stylists. We met Caroline for the first time over coffe e last February, to brainstorm ideas for her first Clients and to create her first Lookbook together.

Today, she has over 100 clients and is about to close the first year of her Keaton Row online styling business with over $100k of sales . We couldn't be prouder of Caroline.

Yours in Style,

ELENOR MAK

KEATON ROW CO-FOUNDER

ELITE STYLIST SPOTLIGHT CAROLINE MAGLATHLIN

HOW DID YOU GET STARTED WITH KEATON ROW? I was introduced to the KR co-founders by a very good friend of mine. I was extremely intrigued by the idea of the company and knew I had to find out more. I signed up to be a stylist for Keaton Row in January of 2013 and my experience continues to be even more exciting, intricate, and rewarding. Working at Keaton Row has also inspired me to take my styling to the next level. I am currently finishing my Fashion Styling Certificate at FIT. Additionally, I am now the Creative Director and stylist-in-residence at coop & spree (a NYC boutique opening this summer!). Keaton Row has opened so many doors for me and has kept me VERY busy.

“

Working at Keaton Row has also inspired me to take my styling to the next level.

”

WHY DO YOU LOVE STYLING?

I love styling because it is a form of self-expression and an outlet for my creativity. I pride myself on my personal style and ability to effectively market that style to others. The fact that people — complete strangers even — respect and actively seek out my opinion is a huge accomplishment for me. My creativy shines when I am helping my friends, family and now even broader network of Clients, piece together stylish looks. Personally, I always have a happier, more productive day when I feel good about my outfit. Therefore, I have made it my goal to help others to do the same!

LOOKS FROM CAROLINES FAVORITE LOOKBOOK:

Fall Trends

“

I make a point to follow up and keep in touch with my clients by sending them individual emails or hopping on the phone. The better I know them, the easier it is to put outfits together.

”

FAVORITE UPCOMING TREND FOR SPRING?

My favorite upcoming trend for spring is the crop top. This trend was pretty popular this past year and I am thrilled that it is here to stay. My style is more on the bohemian side, so I can’t wait to wear a crop top with a long flowy skirt this spring. I am also very pumped about rocking my new Vans wedge sneakers this spring. I love how even the most tom-boyish brands are incorporating this feminine and fun trend.

STYLING TIP TO SHARE WITH THE STYLIST COMMUNITY?

Do second-guess yourself. The most important attribute of a Stylist is to be confident—in yourself and in your choices for Don’t your Clients. Your Clients look to you for guidance and therefore want to trust your opinion and looks!

THE BIGGEST CHALLENGE IN STARTING YOUR STYLING BUSINESS + HOW YOU OVERCAME IT?

My biggest challenge at first was not being able to meet a lot of my Clients in person. In order to get a completely accurate sense of what they would feel and look good in, I thought that I would need to physically see them try on clothes (like I do with my local clients). Two things have helped me overcome that original assumption are: First, Keaton Row’s Client profiles are more extensive now, so I have a better gauge of preferences and personal style.

Second, I make it a point to follow up and keep in touch with my clients by sending them individual emails or hopping on the phone. The better I know them, the easier it is to put outfits together.

HOW DO YOU ADD A PERSONAL TOUCH TO YOUR BUSINESS? I think styling, by definition, is the adding of a personal touch to given fashion choices. My job is to make women feel confident in their representation of their favorite stylistic elements; I have found however, that I accomplish that goal within a framework f of my own personal style – in my Lookbooks, I typically filter first by pieces I would love and then from there, I choose the ones that I think my client would also love.

WHAT KIND OF ADVICE COULD YOU OFFER SOMEONE WHO IS JUST STARTING THEIR KEATON ROW BUSINESS? Whenever new Stylists sign up, I always tell them that the whole experience is really what you make of it. If you want to be successful as a Stylist, you have control over that. It is all about how you market yourself (and I think it’s best to start with your friends and family!) as well as the time and effort you put in. I dedicate a part of everyday to Keaton Row and it has really paid off! I am also super passionate about my business and genuinely ev enjoy what I do.

IF YOU COULD SUMMARIZE WHAT KEATON ROW HAS DONE FOR YOU IN THREE KEY POINTS, WHAT WOULD THEY BE?

Keaton Row has cemented my place as the first source for fashion help amongst my friends and family. It has helped me get my current job as the Creative Director and Stylist-in-residence of a soon-to-be-opened boutique. It has honestly given me a sense of purpose. I achieve great happiness from helping people get dressed in the morning and helping them choose how they th may present themselves to the world.

LET’S CELEBRATE Congrats to our winners in achevieving the NYFW Elite Stylist Challenge!*

Annie Atienza Caroline Maglathlin Emile Bartalome Julia Maidenbaum Jean Caggiano Kristin Thomas Stefanie Nissen We had such a fun time at High Tea with all of you before heading to the runway together! *Elite Stylists who most exceeded their January sales goals.