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Client Recruitment Guide & Communication Templates Keaton Row Stylists are responsible for their own initial client recruitment. Leverage this helpful guide to get your business going!
USE THIS GUIDE TO LEARN…
who TO RECRUIT AS A CLIENT how TO RECRUIT POTENTIAL CLIENTS THROUGH: • SOCIAL MEDIA • EMAIL • IN-PERSON DISCUSSIONS • REFERRALS & ENDORSEMENTS
WAIT! BEFORE GETTING STARTED… 1. Complete your Stylist Profile 2. Create 1-2 Public Lookbooks
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Client Signup Process & Communication Script
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RECRUITMENT STEP 1
who to recruit
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Leverage your Entire Network! Your clients will not just be your fashion savvy friends – many women who are interested in styling services dislike shopping, don’t know how to fit current trends into their wardrobes, or simply don’t have the time to put outfits together. Great, engaged clients come in (literally) all types, ages, shapes, and sizes. Word of mouth is important – even if you contact a woman (or man) who is not a potential client, they might ev know someone who could be. So, think outside of the box!
HERE ARE SOME EXAMPLES: • • • • • • • • • • • •
Coworkers Your Mother & Sister(s) Friends Aunts & Cousins Friends of friends Women at the gym/salon/coffee shop you frequent Facebook & Twitter connections Write down a list of contacts. (You should have at least 50!) Anyone who compliments you on your style People who love to shop New Moms Business Professionals
Ready? On to the next n step >
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Client Signup Process & Communication Script
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RECRUITMENT STEP 2
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how to recruit Let everyone in your Network know about your business. Here are templates to make contacting everyone a breeze: Social Media Use our twitter/Facebook templates to find clients online.
Facebook I’m thrilled to announce I’ve I’ launched an online Personal Styling business with Keaton Row! It is actually a Free Service for clients – can you believe that? – and I would love to create a complimentary Lookbook for you. Sign up here! [www.keatonrow.com/stylist/yournamehere]
Twitter Just launched a 100% online styling business with @keatonrow. Tweet at me so I can create a complimentary Lookbook for your next event!
Email We’ve created an email template for you to personalize and send to all your relevant contacts. Dear [Client Name ], I know how frustrating frust it can be to spend time stressing over what to wear. That’s why I started a 100% Online Personal Styling business with Keaton Row. I’ll work with your wardrobe needs, personal style preferences, and budget to help you look your best without the stress. The best part? Styling services are totally free! You only pay for the items you choose to buy – and the prices are exactly the same through Keaton Row as through the retailer. Simply sign up on my Stylist profile at “[www.keatonrow.com/stylist/yournamehere]” to get a complimentary styling session. Yours in Style, [Your Name]
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Client Signup Process & Communication Script
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RECRUITMENT STEP 2
how to recruit In-Person Discussions Chatting in person can be an incredibly effective way to score clients. Try structuring a conversation like this for positive results: Start with a sincere compliment that leads to this question. ”I noticed your (bag, shoes, bracelet). It’s lovely! Are you into fashion?” Whether she says s yes, no, or sort of, you’ve let her know you aren’t insulting her outfit. This is the moment to offer your services. ”Obviously, you have great taste, so I wanted to tell you about my business! I’m an online personal stylist with Keaton Row. If you ever have a special event you want help finding an outfitfor, I’d love to lend a hand.” Give her your personalized Keaton Row business card.* ”The service is free! All you pay for are the clothes you choose to purchase. If you’re interested or have any questions, shoot me an email! It was so nice to meet you.”
remember... EVERY PUBLIC LOOKBOOK YOU CREATE IS A MARKETING TOOL. Once you’ve published your Lookbook, copy and paste its URL. Check out these 5 outfit options I created for Valentine’s Day: [www.keatonrow.com/LookbookURL]! Sign up with me to get your own custom, complimentary Lookbook.
* To print your Keaton Row business cards go to the Resources tab on the Keaton Row website.
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Client Signup Process & Communication Script
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RECRUITMENT STEP 2
how to recruit
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Client Signup Process & Communication Script
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