March 2014 nsc

MARCH 2014

“ Kickoff Spring Trends + Sales with a Stylish Start ” NATIONAL SALES CALL

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KR Updates

Stylist Spotlight: Jean Caggiano

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New Features

• • • • • • • • • • • • • • • • • • • •

Tonight’s Agenda

Incentives / Bonuses

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Fashion + Styling Trends

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Stylist & Sales Recognition

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Stylist Events, New Features + More!

Stylist Spotlight of the Month

JEAN CAGGIANO NEW YORK, NY

Joined: April 2013 Clients: 165+ Elite GOLD Stylist Sales To Date: Over $25k

Stylist Spotlight: Jean Caggiano

Staying Stylish + Commitment to Helping Women

LIFELONG CAREER IN FASHION & PROUD MOTHER OF 2

• 20 Years in the NYC Fashion Industry

• Started with Keaton Row to remain stylish for myself + help women look & feel better!

“…especially the moms who are tired of their look, are getting out from under the demands of young children and want to look and feel better about themselves.”

“I thought it would be a fleeting experience, but was surprised at the commitment it truly is - if you want to do it the right way.“

Stylist Spotlight: Jean Caggiano

Reaching out for Repeat Sales from Clients

ENGAGE + INSPIRE YOUR CURRENT CLIENTS I emailed 130+ Clients with a personal message, asking them “if they have the Winter blues and are ready to see new Spring items?!”

Great way to re-engage Clients who may have forgotten about you + KR - Responses from 15 interested Clients and 3 large orders!

Ø Also a great way to weed out Clients that are no longer interested vs. Clients that want continued styling + Lookbooks

TIP: Provide styling that is age-appropriate and work with budget constraints to help your Clients LOOK & FEEL better!

Stylist Spotlight: Jean Caggiano

Fashion Dreams Come True with Keaton Row!

ATTENDING NYFW @ REBECCA MINKOFF • Great music and style • Celebrity • So great to meet the KR team, Stylists + attend with Julia!

“NY Fashion Week was truly a dream come true for me (sorry, corny)! I have worked in the Fashion Industry in NYC for 20 years and have never been to Fashion Week!”

Stylist Spotlight: Jean Caggiano

Advice, Tips & Goal Setting for More Clients

CONSISTENTLY CONTACT YOUR BEST CLIENTS! Create personal connections with our Clients and communicate with them weekly!

family

neighbors

FUTURE CLIENTS

• MY PERSONAL GOAL FOR 2014: Bring on more of my own Clients!

• Women @ Hair and Nail Salons • Yoga Classes + Gym • Leaving business cards @ schools

friends

co-workers

acquaintances community connections

“There's a great market out there for Keaton Row Stylists, so many people don't feel comfortable at malls or large shopping centers anymore…”

Elite Stylist Program

Rewarding & Celebrating our Top Stylists

January Sales Incentive Update Elite Stylists at New York Fashion Week!

February Sales Incentive Update 2x Sales Qualifier for Elite Stylist Program -EARN-

double

STYLIST

FEB SALES

2X

POINTS

Julia

Maidenbaum

$19,807

$39,615

Emilie

Schroeder

$8,985

$17,971

EVERY $ COUNTS 2X IN FEBRUARY

Kristin

Thomas

$6,471

$12,943

Lauren

Finney

$6,205

$12,410

Caroline

Maglathlin

$5,874

$11,749

Sara

Berman

$4,937

$9,875

Annie

Atienza

$4,852

$9,705

Lili

Morton

$4,476

$8,953

Stacy

Gatto

$3,987

$7,975

Nicole

Verhalen

$3,955

$7,910

Illysia

Neumann-Loreck

$3,464

$6,929

Jennifer

Donohue

$3,072

$6,144

Jean

Caggiano

$2,775

$5,551

Juli

Wilson

$2,708

$5,416

March Elite Stylist Incentive Elite Stylist TEAM Challenge

10 Elite Stylist Teams = 5 Stylists for each team

Will you be the team leader?!

who

Sales Challenge: Team with the HIGHEST monthly sales wins…

Work together & support each other!

what

when where March 5 – April 10

We will be contacting participating Stylists soon…

ALL STYLISTS from the winning team go to MIAMI!

*Already secured your spot?

Win a spa package + $250 bonus!

Elite Stylist Program

Celebrating the Success of our Top Stylists

WHAT ELITE TIER ARE YOU STRIVING FOR?

Elite Stylists YTD Earnings FIRST Caroline Lauren Julia Emilie Lili Tracy Jean Kristin Nicole Jennifer Annie Jenney Liz Staci Sara Leigh Ophelia Nicole Juli Hillary Lisa

LAST Maglathlin Finney Maidenbaum Schroeder Morton Goodwin Caggiano Thomas Verhalen Donohue Atienza Cohen Wesley Acquasanta Berman Profit Chafigoulline Wilson Wilson Biggs Sligh

NET SALES

ELITE LEVEL

$94,063.91 $66,295.28 $61,432.93 $48,413.59 $41,019.55 $37,951.54 $31,893.80 $30,512.62 $27,962.11 $24,707.15 $23,006.83 $22,309.95 $21,799.81 $20,708.23 $20,694.85 $18,454.01 $16,427.31 $16,093.30 $15,940.10 $14,900.37 $14,658.71

Elite Platinum Elite Platinum Elite Platinum Elite Gold Elite Gold Elite Gold Elite Gold Elite Gold Elite Gold Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver

Elite Stylists YTD Earnings FIRST

Darian Naree Stacy Bridget Kendra Denise Jenny Francine Lisa Stefanie illysia Angela Ashley Julianna Lindsay Samantha Sydney Tracey Kendra Madalyn Anna

LAST

Solimine Kim Ga>o O'Keefe Stanton Lee Monaco-­‐Marchewka Eisenberg Park Karst Nissen neumann-­‐loreck Denae Jones Joo Smith Yanks Malain Piscio>a Anderson Sidorov Hung

NET SALES

ELITE LEVEL

$13,832.78 $13,745.04 $13,251.32 $13,196.26 $12,689.96 $12,089.77 $11,732.39 $11,264.74 $9,651.71 $9,539.58 $9,144.88 $8,604.56 $7,733.75 $7,596.41 $6,937.72 $6,758.65 $6,228.54 $5,705.21 $5,461.73 $5,314.54 $5,276.43

Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist

March Merchandise Update

KR Monthly EDIT – 2nd Issue Coming Next Week!

Monthly Fashion & Styling Guide for Keaton Row Stylists!

TOTMs from our Retail Partners & filled with styling tips to share with your Clients!

Available next week, Tues, March 11th : TOTM items will be featured in the Catalog under – “KR Monthly EDIT”

February Issue*

KR Edit

How to Get your Looks Featured this Month!

featured

GET ON THE MARCH KR EDIT COVER!

Last Month’s Winner: Abigail Sterling!

KR EDIT MARCH EDITION: “He Said, She Said” Instagram a photo of yourself in: • Feminine Florals (Clothing or Accessories) • Man Tailored vs. Varsity (ie; Button Downs and/or Athletic Trend Wear)

Tag @keatonrow #hesaidshesaid #krootd Be Creative (NO selfies, please)… KR’s Favorite Look will be featured on the March Cover!

Keaton Row Oscars of Lookbooks Celebrating YOU + Your Lookbooks!

Juli Wilson

Sara Berman

Bridget O’Keefe

Jennifer Donohue

Joann Davila

Donna Blank

Julia Maidenbaum

Nicole Verhalen

Caroline Maglathlin http://blog.keatonrow.com/oscars

NEW Tools & Features

Look Templates to Create Lookbooks – Faster & Easier!

LOOK TEMPLATES

Merchandising Templates for our Client’s most requested Looks!

February Sales Incentive Update

ASOS HQ Tour with Dani Stahl – March 6th

ASOS HQ TOUR

Sara Berman Nicole Verhalen Lili Morton Julia Maidenbaum Kristin Thomas Lindsay Smith Angela Denae Crystal Gardner Donna Blank Kate Leone

$100 ASOS CARDS + DANI 1-on-1

Annie Atienza Emilie Bartolome

?

ASOS SWAG

Lauren Finney Stacy Gatto Jean Caggiano Illysia Neumann-Loreck Caroline Maglathlin

Shop for Yourself + Add to Your Earnings!

TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?!

Shop directly from one of the Catalog:

Just add items into your shopping cart and checkout!

Your purchases will count towards your monthly sales + commission!

Top Stylists in February

Julia Maidenbaum

20 Sales $19,984.81

Emilie Schroeder

21 Sales $8,985.98

Lauren Finney

17 Sales $7,052.27

Kristin Thomas

12 Sales $6,540.56

Caroline Maglathlin

11 Sales $5,874.80

Top Sales in February $19,984.81

Lisa

Sligh

$2,263.06

Schroeder

$8,985.98

Kate

Leone

$2,044.69

Lauren

Finney

$7,052.27

Marina

Stojchevska Ferreira

$1,908.69

Kristin

Thomas

$6,540.56

Holt Wiens

$1,778.31 $1,676.23

Julia

Maidenbaum

Emilie

Caroline Maglathlin

$5,874.80

Christy April

Sara

Berman

$5,641.01

Kendra

Stanton Lee

$1,575.81

Lili

Morton

$5,354.72

Lisa

Karst

$1,518.50

Annie Nicole

Atienza Verhalen

$5,185.98 $3,991.60

Staci

Acquasanta

$1,460.50

Lindsay

Smith

$1,441.94

Stacy illysia

Gatto neumann-loreck

$3,975.25 $3,464.96

Darian

Solimine

$1,365.61

Jessica

Clark

$1,173.96

Jennifer Donohue

$2,997.51

Jenney

Cohen

$1,055.00

juli

$2,797.16

Bridget

O'Keefe

$1,053.00

$2,775.85 $2,287.29

Hillary Biggs Ellie Thompson Brittney Taylor

wilson

Jean Caggiano Francine Park

$1,027.28 $1,026.00 $1,012.61

KR Stylist Commission

Net Sales of $3,500 +

Julia

Maidenbaum

$19,984

Emilie

Schroeder

$8,985

Lauren

Finney

$7,052

Kristin

Thomas

$6,540

Caroline

Maglathlin

$5,874

Sara

Berman

$5,641

Lili

Morton

$5,354

Annie

Atienza

$5,185

Nicole

Verhalen

$3,991

Stacy

Gatto

$3,975

KR Stylist Commission

Net Sales of $2,500 +

Illysia

Neumann-Loreck

$3,464

Jennifer

Donohue

$2,997

Juli

Wilson

$2,797

Jean

Caggiano

$2,775

KR Stylist Commission

Net Sales of $1,750 +

Francine

Park

$2,287

Lisa

Sligh

$2,263

Kate

$2,044

Marina

Leone Stojchevska Ferreira

Christy

Holt

$1,778

$1,908

KR Stylist Commission

Net Sales of $800 +

April Kendra Lisa Staci Lindsay Darian Jessica Jenney Bridget Hillary Ellie Brittney elizabeth Carly Madeline

Wiens Stanton Lee Karst Acquasanta Smith Solimine Clark Cohen O'Keefe Biggs Thompson Taylor evertsz Ryan Ruiz

$1,676 $1,575 $1,518 $1,460 $1,441 $1,365 $1,173 $1,055 $1,053 $1,027 $1,026 $1,012 $986 $973 $880

New Stylist Training Calls

Join for Exclusive Earnings & Incentives

Every Wednesday @ 5pm PST / 8pm EST ENTER WEBCALL AT:

www.anymeeting.com/keatonrow

Save The Date

NATIONAL SALES CALL Tuesday, April 8th 8pm EST | 5pm PST

April 8th calendar icon