MARCH 2014
“ Kickoff Spring Trends + Sales with a Stylish Start ” NATIONAL SALES CALL
1
KR Updates Stylist Spotlight: Jean Caggiano
2
3
New Features
• • • • • • • • • • • • • • • • • • • •
Tonight’s Agenda
Incentives / Bonuses
4
Fashion + Styling Trends
5
Stylist & Sales Recognition
6
Stylist Events, New Features + More!
Stylist Spotlight of the Month
JEAN CAGGIANO NEW YORK, NY
Joined: April 2013 Clients: 165+ Elite GOLD Stylist Sales To Date: Over $25k
Stylist Spotlight: Jean Caggiano
Staying Stylish + Commitment to Helping Women
LIFELONG CAREER IN FASHION & PROUD MOTHER OF 2
• 20 Years in the NYC Fashion Industry
• Started with Keaton Row to remain stylish for myself + help women look & feel better! “…especially the moms who are tired of their look, are getting out from under the demands of young children and want to look and feel better about themselves.”
“I thought it would be a fleeting experience, but was surprised at the commitment it truly is - if you want to do it the right way.“
Stylist Spotlight: Jean Caggiano
Reaching out for Repeat Sales from Clients
ENGAGE + INSPIRE YOUR CURRENT CLIENTS I emailed 130+ Clients with a personal message, asking them “if they have the Winter blues and are ready to see new Spring items?!” Great way to re-engage Clients who may have forgotten about you + KR - Responses from 15 interested Clients and 3 large orders! Ø Also a great way to weed out Clients that are no longer interested vs. Clients that want continued styling + Lookbooks
TIP: Provide styling that is age-appropriate and work with budget constraints to help your Clients LOOK & FEEL better!
Stylist Spotlight: Jean Caggiano
Fashion Dreams Come True with Keaton Row!
ATTENDING NYFW @ REBECCA MINKOFF • Great music and style • Celebrity • So great to meet the KR team, Stylists + attend with Julia!
“NY Fashion Week was truly a dream come true for me (sorry, corny)! I have worked in the Fashion Industry in NYC for 20 years and have never been to Fashion Week!”
Stylist Spotlight: Jean Caggiano
Advice, Tips & Goal Setting for More Clients
CONSISTENTLY CONTACT YOUR BEST CLIENTS! Create personal connections with our Clients and communicate with them weekly!
family
neighbors
FUTURE CLIENTS
• MY PERSONAL GOAL FOR 2014: Bring on more of my own Clients! • Women @ Hair and Nail Salons • Yoga Classes + Gym • Leaving business cards @ schools
friends
co-workers
acquaintances community connections
“There's a great market out there for Keaton Row Stylists, so many people don't feel comfortable at malls or large shopping centers anymore…”
Elite Stylist Program
Rewarding & Celebrating our Top Stylists
January Sales Incentive Update Elite Stylists at New York Fashion Week!
February Sales Incentive Update 2x Sales Qualifier for Elite Stylist Program -EARN-
double
STYLIST
FEB SALES
2X
POINTS
Julia
Maidenbaum
$19,807
$39,615
Emilie
Schroeder
$8,985
$17,971
EVERY $ COUNTS 2X IN FEBRUARY
Kristin
Thomas
$6,471
$12,943
Lauren
Finney
$6,205
$12,410
Caroline
Maglathlin
$5,874
$11,749
Sara
Berman
$4,937
$9,875
Annie
Atienza
$4,852
$9,705
Lili
Morton
$4,476
$8,953
Stacy
Gatto
$3,987
$7,975
Nicole
Verhalen
$3,955
$7,910
Illysia
Neumann-Loreck
$3,464
$6,929
Jennifer
Donohue
$3,072
$6,144
Jean
Caggiano
$2,775
$5,551
Juli
Wilson
$2,708
$5,416
March Elite Stylist Incentive Elite Stylist TEAM Challenge
10 Elite Stylist Teams = 5 Stylists for each team Will you be the team leader?!
who
Sales Challenge: Team with the HIGHEST monthly sales wins… Work together & support each other!
what
when where March 5 – April 10 We will be contacting participating Stylists soon…
ALL STYLISTS from the winning team go to MIAMI! *Already secured your spot? Win a spa package + $250 bonus!
Elite Stylist Program
Celebrating the Success of our Top Stylists
WHAT ELITE TIER ARE YOU STRIVING FOR?
Elite Stylists YTD Earnings FIRST Caroline Lauren Julia Emilie Lili Tracy Jean Kristin Nicole Jennifer Annie Jenney Liz Staci Sara Leigh Ophelia Nicole Juli Hillary Lisa
LAST Maglathlin Finney Maidenbaum Schroeder Morton Goodwin Caggiano Thomas Verhalen Donohue Atienza Cohen Wesley Acquasanta Berman Profit Chafigoulline Wilson Wilson Biggs Sligh
NET SALES
ELITE LEVEL
$94,063.91 $66,295.28 $61,432.93 $48,413.59 $41,019.55 $37,951.54 $31,893.80 $30,512.62 $27,962.11 $24,707.15 $23,006.83 $22,309.95 $21,799.81 $20,708.23 $20,694.85 $18,454.01 $16,427.31 $16,093.30 $15,940.10 $14,900.37 $14,658.71
Elite Platinum Elite Platinum Elite Platinum Elite Gold Elite Gold Elite Gold Elite Gold Elite Gold Elite Gold Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver
Elite Stylists YTD Earnings FIRST
Darian Naree Stacy Bridget Kendra Denise Jenny Francine Lisa Stefanie illysia Angela Ashley Julianna Lindsay Samantha Sydney Tracey Kendra Madalyn Anna
LAST
Solimine Kim Ga>o O'Keefe Stanton Lee Monaco-‐Marchewka Eisenberg Park Karst Nissen neumann-‐loreck Denae Jones Joo Smith Yanks Malain Piscio>a Anderson Sidorov Hung
NET SALES
ELITE LEVEL
$13,832.78 $13,745.04 $13,251.32 $13,196.26 $12,689.96 $12,089.77 $11,732.39 $11,264.74 $9,651.71 $9,539.58 $9,144.88 $8,604.56 $7,733.75 $7,596.41 $6,937.72 $6,758.65 $6,228.54 $5,705.21 $5,461.73 $5,314.54 $5,276.43
Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Silver Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist Elite Stylist
March Merchandise Update
KR Monthly EDIT – 2nd Issue Coming Next Week!
Monthly Fashion & Styling Guide for Keaton Row Stylists!
TOTMs from our Retail Partners & filled with styling tips to share with your Clients! Available next week, Tues, March 11th : TOTM items will be featured in the Catalog under – “KR Monthly EDIT”
February Issue*
KR Edit
How to Get your Looks Featured this Month!
featured
GET ON THE MARCH KR EDIT COVER!
Last Month’s Winner: Abigail Sterling! KR EDIT MARCH EDITION: “He Said, She Said” Instagram a photo of yourself in: • Feminine Florals (Clothing or Accessories) • Man Tailored vs. Varsity (ie; Button Downs and/or Athletic Trend Wear)
Tag @keatonrow #hesaidshesaid #krootd Be Creative (NO selfies, please)… KR’s Favorite Look will be featured on the March Cover!
Keaton Row Oscars of Lookbooks Celebrating YOU + Your Lookbooks!
Juli Wilson
Sara Berman
Bridget O’Keefe
Jennifer Donohue
Joann Davila
Donna Blank
Julia Maidenbaum
Nicole Verhalen
Caroline Maglathlin http://blog.keatonrow.com/oscars
NEW Tools & Features
Look Templates to Create Lookbooks – Faster & Easier!
LOOK TEMPLATES Merchandising Templates for our Client’s most requested Looks!
February Sales Incentive Update
ASOS HQ Tour with Dani Stahl – March 6th
ASOS HQ TOUR
Sara Berman Nicole Verhalen Lili Morton Julia Maidenbaum Kristin Thomas Lindsay Smith Angela Denae Crystal Gardner Donna Blank Kate Leone
$100 ASOS CARDS + DANI 1-on-1 Annie Atienza Emilie Bartolome
? ASOS SWAG
Lauren Finney Stacy Gatto Jean Caggiano Illysia Neumann-Loreck Caroline Maglathlin
Shop for Yourself + Add to Your Earnings!
TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?! Shop directly from one of the Catalog:
Just add items into your shopping cart and checkout! Your purchases will count towards your monthly sales + commission!
Top Stylists in February
Julia Maidenbaum 20 Sales $19,984.81
Emilie Schroeder 21 Sales $8,985.98
Lauren Finney 17 Sales $7,052.27
Kristin Thomas 12 Sales $6,540.56
Caroline Maglathlin 11 Sales $5,874.80
Top Sales in February $19,984.81
Lisa
Sligh
$2,263.06
Schroeder
$8,985.98
Kate
Leone
$2,044.69
Lauren
Finney
$7,052.27
Marina
Stojchevska Ferreira
$1,908.69
Kristin
Thomas
$6,540.56
Holt Wiens
$1,778.31 $1,676.23
Julia
Maidenbaum
Emilie
Caroline Maglathlin
$5,874.80
Christy April
Sara
Berman
$5,641.01
Kendra
Stanton Lee
$1,575.81
Lili
Morton
$5,354.72
Lisa
Karst
$1,518.50
Annie Nicole
Atienza Verhalen
$5,185.98 $3,991.60
Staci
Acquasanta
$1,460.50
Lindsay
Smith
$1,441.94
Stacy illysia
Gatto neumann-loreck
$3,975.25 $3,464.96
Darian
Solimine
$1,365.61
Jessica
Clark
$1,173.96
Jennifer Donohue
$2,997.51
Jenney
Cohen
$1,055.00
juli
$2,797.16
Bridget
O'Keefe
$1,053.00
$2,775.85 $2,287.29
Hillary Biggs Ellie Thompson Brittney Taylor
wilson
Jean Caggiano Francine Park
$1,027.28 $1,026.00 $1,012.61
KR Stylist Commission
Net Sales of $3,500 +
Julia
Maidenbaum
$19,984
Emilie
Schroeder
$8,985
Lauren
Finney
$7,052
Kristin
Thomas
$6,540
Caroline
Maglathlin
$5,874
Sara
Berman
$5,641
Lili
Morton
$5,354
Annie
Atienza
$5,185
Nicole
Verhalen
$3,991
Stacy
Gatto
$3,975
KR Stylist Commission
Net Sales of $2,500 +
Illysia
Neumann-Loreck
$3,464
Jennifer
Donohue
$2,997
Juli
Wilson
$2,797
Jean
Caggiano
$2,775
KR Stylist Commission
Net Sales of $1,750 +
Francine
Park
$2,287
Lisa
Sligh
$2,263
Kate
$2,044
Marina
Leone Stojchevska Ferreira
Christy
Holt
$1,778
$1,908
KR Stylist Commission
Net Sales of $800 +
April Kendra Lisa Staci Lindsay Darian Jessica Jenney Bridget Hillary Ellie Brittney elizabeth Carly Madeline
Wiens Stanton Lee Karst Acquasanta Smith Solimine Clark Cohen O'Keefe Biggs Thompson Taylor evertsz Ryan Ruiz
$1,676 $1,575 $1,518 $1,460 $1,441 $1,365 $1,173 $1,055 $1,053 $1,027 $1,026 $1,012 $986 $973 $880
New Stylist Training Calls
Join for Exclusive Earnings & Incentives
Every Wednesday @ 5pm PST / 8pm EST ENTER WEBCALL AT:
www.anymeeting.com/keatonrow
Save The Date
NATIONAL SALES CALL Tuesday, April 8th 8pm EST | 5pm PST
April 8th calendar icon