Rochester Woman Online Jan/Feb 2023

SHE HUSTLES TALKS

Jazzy T

SHE’S A BOSS

38 62 274

WOMAN YOU NEED TO KNOW Alexis Armstrong

Cassondra Thistle

268

WOMAN ON THE RISE Barbering Bar 224

We are so excited to bring you a new updated look and feel, new team members, new services and so much more for 2023 and we hope you like it too!

From our all NEW She Hustles Talks pdcaster, radio host and entrepreneur Jazzy T, to women you need to know inclusing photographer Alexis Armstrong and even a special “Welcome Home” section featuring real estate agent and home stager extrordinaire Suzanna Dutro, Cameron Roofing, Lorraine Kaen Real Estate and even unique decorative art for your home from Joseph Gentile, there is truly something for everyone in this edition.

We are even bringing you all new events in 2023 and partnering with some incredible new places including Evento in Webster, NY that is featured on page [98]. We have everything from Influential Woman Expos to Masquerade Balls and fundraising fashion shows to Health and Wellness Expos. You won’t want to miss any of it!

Know someone who would be perfect for a cover, a feature or a highlight? Do you have a business that is you want tot promote to an audience of over 100k? CONTACT ME TODAY at networkrocqueen@gmail.com.

Kelly

ON OUR COVER

We are pleased to welcome MaKenna Rivazfar as our January/February 2023 cover woman. Photos were taken in the city of Rochester by Julie Oldfield Photography. Read all about her starting on page [18].

“When you have a dream, you’ve got to grab it and never let go.”

PUBLISHER

FREELANCE EDITOR

CREATIVE DIRECTOR/GRAPHIC DESIGN

LEAD PHOTOGRAPHER PHOTOGRAPHY

Kelly Breuer

Marisa Zeppieri

Kelly Breuer

Julie Oldfield

L Shot Photography

Christopher “Goodknews” Cardwell

Julie Oldfield

Luke Laporta

Makenna Rivazfar

John Washington Jr, Jerome Davis

Julia Rabkin

CONTRIBUTING WRITERS

Carmina Suzanne

Tammy Vreeland

Robin DeWind

Lisa Wagner

Hal Stewart

Denise “Karma” Clifford

Cherry Rae

Amy Bliss

Beth Parry

Cindy DeCarolis

Angela McClarrie Bunce

Christine Piacentino

Devan Robinson

Jessica L Koston

Paul Foti

Alicia Marie Loiacono

Maya McNulty

Teresa Galbier

Joshua Michael King

Lori Burton

Dr Jackie Berry

Stephanie Forrester

Lily Ortiz

Gretchen Lee Carletta

Elizabeth D’Ettore

Kelsey Lunt

Karen Putz

Evelyn Martinez-Nobrega

Alexis Armstrong

ADVERTISING SALES

SOCIAL MEDIA DIRECTOR

WEB DESIGN & MANAGEMENT

Kelly Breuer

Network Rochester

Network Rochester

Rochester Woman ONLINE is the premier professional woman’s online publication in the Greater Rochester area. Our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, dining, lifestyle and personal perspectives, as well as a spotlight on local area women. The electronic magazines are distributed freely through your favorite app store and will be in your inbox electronically by the first week of every month. The publication is available free of charge. Please feel free to contact publisher Kelly Breuer at 585.727.9120 or you can email us at networkrocqueen@gmail.com. Download our current media kit at www.rochesterwomanonline.com

The magazine is published 12 times a year by Rochester Woman ONLINE. Copyright © 2022 Rochester Woman ONLINE. No part of this magazine may be reproduced or republished without the consent of the publisher. Rochester Woman ONLINE is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of Rochester Woman ONLINE and will not be returned.

YOU ARE ENOUGH.

MAKENNA RIVAZFAR

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

For 2023 we are excited to be able to bring a fresh, talented and inspiring young woman on board with the Rochester Woman Online team, and as our January/Fenruary cover woman. Please welcome Makenna Rivazfar!

Let us take you behind the lens as we dig into her incredible background, family, and what inspires her on her life’s journey both personally and professionally. You will see, just as we did, that she is more than just a pretty face!

Tell us a little bit about yourself and your background. Who is MaKenna Rivazfar?

This is always a difficult question for me. With that said, I am a lot of things. I am the second youngest of 7 children, a first generation IranianAmerican, a sister, a girlfriend, an aunt, and a guardian to my nephew, an entrepreneur, and an artist. I own and run multiple businesses.

MaKenna Rivazfar Photography & ROC Reels, and then Cakewalk Events & Co. with my sister and partner in business, Chloe. I’d also say I’m a bit of a gypsy. I’ve lived in several states around the country, but somehow ended up back here in Rochester!

Where were you born? Tell us about your family.

I was born and raised in Rochester, NY in an incredibly large, but loving and passionate family. I have five sisters and one brother. So, as you can imagine, I have had a lifetime of chaos and competition. We were raised by an immigrant father from Iran which brought a ton of tradition and culture into my life. All of my sisters are hard-working successful

siblings whom I love with my whole heart, but I am a firm believer in building your family yourself—filling your circle with people who will unconditionally love and support you through all the trials and tribulations of life. So, my family is filled with more than just my biological relatives, but it’s also curated with people who not only are loyal, loving, and supportive to them; but they are to me. With that, I have learned that family is much more than DNA but is a natural attraction to the people you were meant to have in your life. Holidays and traditions are always filled with my family, as well as those I have chosen to be my family by my side. What made you decide to get into photography?

What is your favorite kind of photography?

women with big hearts. We as a family have dedicated our lives to charity and helping others, and do our best to make sure we give back to our community.

What does family mean to you?

Tell us about something you have learned from your family and how it has changed you.

As I mentioned before, I have a ton of

In middle school, I took a film photography class where one of the assignments was to take the camera home and take pictures of things that we loved and inspired us. Growing up, we lived on a farm so naturally, I went and started to snap photos of the apple blossoms, all of the animals, and even some of my baby sister! I felt a feeling that I had never really felt before… and that was

PHOTOS BY JULIE OLDFIELD & MAKENNA RIVAZFAR PHOTOGRPAHY

beauty. If we don’t lift each other

Tell us about some of your goals and dreams both personally and

Personally, I’d like to buy land with my partner in life, Joel. He and I both share dreams of land development and possibly a farm. Maybe one day, have a family. But mostly, I would like to continue to grow as a person and learn

tough. There are days where I question my place in this industry since it is very male driven. I have been told on multiple occasions that my work is a hobby and that I should get a ‘big girl job’. I’m not really taken seriously by some people. And truthfully that’s the worst part about being a female entrepreneur. On the other hand, I have had so much support from other women in the industry, specifically in real estate. I get to create relationships with people that are not only supportive of my career, but help me gain business by spreading word of mouth.

to love myself more. Professionally, I really would love to expand my business and possibly hire on staff. Create a job market with well paying

What are some of the pros and cons of being a female entrepreneur, especially in such an ever changing field? What do you feel sets you

From one woman to another, it can be

I think the most important aspect to having a business in the service industry is creating positive, every lasting relationships with your clients. So, what sets me apart from others is that I don’t do it for the money. I do it because I love to be a part of and capture people’s life celebrations whether it’s someone’s wedding or them selling their home!

If you could do one thing you have never done, what would it be and why?

Most people want to travel the world. Me? I want to own a Christmas tree farm. I want chickens, and a few cows to make my own cheese! Maybe do grow some fall harvest veggies. I lived and worked on a farm as a kid,

“I have five sisters and one brother, so as you can imagine I have had a lifetime of chaos and competition. We were raised by an immigrant father from Iran which brought a ton of tradition and culture into my life.”

I would love that opportunity again.

What’s the most important risk you’ve ever taken? How did it play out for you?

When I decided to quit my day job and go full time as a photographer. I was 25 working as a manager at Victoria’s Secret and decided that it was time to take the plunge. Starving artist aren’t even the words for it. Now, eight years later, I am doing my dream job everyday.

How do you continue to constantly

grow both personally and professionally? What have been some things that have worked well for you, and some that have not. Personally, therapy. Lots and lots of therapy. Really coming to the realization that most things are out of my control. Being my own cheerleader, and gaining some self confidence. Also, I recently became the guardian to one of my nephews. I am not a parent, so this has been a bit of a challenge for me. I’m learning new things everyday about myself and motherhood, it has been real growth.

I surprise myself sometimes with how well I adapt.

Professionally, I contract with a women owned and run company called Virtual Real Estate Shop, which is a one-stop-shop for realtors, offering a CRM, Real Estate administrative support as well as photography and aerial photography. This company has been a life changer, and has made being in this male dominated industry a bit easier to navigate. The woman who owns the company has been very supportive of my career,

“Most people want to travel the world. Me? I want to own a Christmas tree farm. I want chickens, and a few cows to make my own cheese! ”

“ From one WOMAN to another, it can be tough. There are days where I question MY PLACE in this industry since it is VERY male driven.

and gives me the opportunity to have a work-life balance-- Thanks Kelly!

What have you found to be your biggest challenge and how did you overcome it?

Self confidence in every aspect of my life. I worked through it by pushing myself to be successful in my career as well as surrounding myself with people who love, accept, and lift me up.

What do you feel you have been successful at in your life?

I could take the photography route, but I have also put in a lot of work into being as genuine and honest as I possibly can.

What is your vision for the future? Where do you see yourself in the next 3 years? What about 5 years?

Sometimes when you create a plan for yourself, it doesn’t always turn out the way you wanted it to. So, what I prefer to do is set realistic short term goals for myself. I am currently in the finishing stages of launching an event planning company with my sister, Chloe called Cakewalk Events & Co. As a business. Our first year our goal is to market as much as possible so we can get our name out and gain trust in the community. I also would love to open my own wedding venue. Maybe on that land

that I buy someday! Hopefully, the next three to five years are filled with happiness and growth.

If you could give your younger self one piece of advice, what would that be knowing what you know now? The only opinion that matters is your own. Don’t let other people’s words diminish your self worth.

artists in Rochester, it’s hard not to. One of my favorites is Malorie DePerna. Her amazing skill to be able to capture a person’s special moment is one thing, but her ability to naturally create a community around her work is incredibly motivating and inspiring. I also gain lots of inspiration from my sisters. All of them have pushed through adversity with great resilience to become successful at most everything they do. With all we have been through as sisters, somehow they’re still the strongest women

What do you feel has made you a strong independent woman?

What is your favorite form of social media and why?

I use Facebook and Instagram the most for business... I’m not a huge social media user. But I do love a good puppy video!

Have you drawn professional inspiration from other women? If so, who and why?

With the amount of inspiring local

Growing up in a household where my mother was the opposite of a feminist, and was incredibly negligent specifically during my young adolescence when I was in the prime of my developmental years. It wasn’t until after she left in my early teens, that I was forced to grow up and become self-sufficient. I took her abuse and abandonment, and turned it into motivation for myself. From then on, I have always taken pride in being the strong independent woman I am today.

Tell us one of your favorite family stories growing up. Many of my favorite memories with my family happened at our Iranian

“Self confidence in every aspect of my life. I worked through it by pushing myself to be successful in my career as well as surrounding myself with people who love, accept, and lift me up.”

New Year celebration called Norooz. We spend weeks preparing by getting new outfits, setting up a traditional display called a haft-sin, and jumping over small fires to rid any bad juju you may be carrying. The day of Norooz, we get up super early, eat breakfast together, and spend the rest of the day getting ready to drink, eat, and dance our hearts out all night at a big party!

What types of things interest you?

I am really fascinated with architecture and the way that it has evolved through time. I spend hours looking up different types of architecture

all over the world. How geography affects a build. Cultural differences. I love it all. I am also a huge fan of dogs, specifically my two dogs, Oliver and Niles. But I do love all dogs... Any dog really. Your dog, my dog, the random dogs on my Instagram feed. Oh, and I can’t forget about food. Trying and learning about food in different cultures makes me really happy.

What do you value?

I value honest and loyal relationships/ friendships in my life. My family, of course. Also, caffeine… lots and lots of caffeine.

Thank you!

MaKenna Rivazfar

585-314-0899

MaKenna Rivazfar Photography

Cakewalk Events & Co.

ROC Reels

VRES

“The only opinion that matters is your own. Don’t let other people’s words diminish your self worth.”

YOU ARE ENOUGH.

PODCASTER. RADIO HOST. ENTREPRENEUR.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Meet Jazzy T. Podcaster. Radio host. Entrepreneur. And the true definition of a hustler. By “hustle” I mean a woman who can multi-task, get things done, and evokes a response from others. Originally from Detriot, Michigan, she nows calls Rochester home along with her husband and two girls.

Recently we had the pleasure of interviewing Jazzy for our cover of She Hustles Talks. An online women’s magazine featuring female entrepreneurs and lady bosses who hustle everywhere!

Tell us a little bit about yourself and your background.

I am an entrepreneur, radio broadcaster and podcast producer known as Jazzy T. I am a wife and mother of two girls. I’ve been a hustler since I was 16, interviewing celebrities for a local cable show in Detroit, MI called Video Vibe. I graduated from Michigan State University with honors. I hold a Bachelor of Arts in Telecommunications specializing in digital media and advertising. I got my first radio gig as a weekend host at Power 96.5 WQHH-FM highlighting independent artists and DJs on segments including the Freestyle Fiasco, Lansing Live and the Saturday night mix show. While still in school I also worked

for ESPN as a production assistant for College Gameday and interned with the Creative Services department of BET in Washington DC.

What does the word “hustle” mean to you?

To hustle is to get the job done by any means necessary. A hustler does not wait for opportunities, she creates podcasting?

I have been producing radio and television shows for over 20 years so when the pandemic hit and my group fitness business was put on hold, it was the perfect time to get into podcasting. My friend Falicia Fracassi, owner of Fracassi Lashes, came to me with an idea of producing a podcast teaching women how to start, grow and manage a million dollar business. That’s when our first podcast Beauty Boss Millionaire was born. Falicia was the host and I took care of all of the editing and distribution of the daily episodes. Word quickly spread about the podcast and my production services and I was contacted to help other thought leaders create their podcasts.

Tell us about JazzCast Pros. What is your mission behind the platform you have created?

Our mission is to educate, empower and inspire women and people of color to attain social equity, become financially independent and maintain healthy relationships with themselves and others. We accomplish this goal by giving a voice to thought leaders via podcasting. I firmly believe the path to ascension starts with the understanding that we are all here on Earth to share our unique gifts and talents with the world. We attract sponsors and advertisers who offer

PHOTOS BY L SHOT PHOTOGRAPHY & JOHN WASHINGTON JR.

advertisers who offer products and services that enrich the quality of life of our listeners. Ill intentions and false promises will not be tolerated. JazzCast Pros is about love and unity, never fear and separation. If this message resonates with you then we’d love to connect with you.

#5 Who are some of the strong women that you feel have inspired you throughout your career?

My mom has been my biggest inspiration. She raised me as a single woman on public assistance. Yet we always had a warm place to live and safe reliable transportation. She ran away from an abusive home when she was a young teenager and often slept in the local park. However she maintained the will and determination to continue to attend and graduate high school. She always told me that I would be the first in the family to attend college and eventually change the world. This allowed me to dream

big and apply to and be accepted to several prominent Universities including Arizona State, California State Northridge and Michigan State University where I got my Bachelor’s with high honors. She showed me unconditional love and instilled in me the confidence to succeed in any venture that I enter. As a mother of two daughters I aim to be an inspiration for my girls to look up to and realize that the world is theirs!

What do you feel is the real key to women empowering other women?

At JazzCast Pros we respect and embrace each other’s differences as well as commonalities. That being said, women must realize that we are not competitors. We are sisters who must support each other. As a veteran broadcaster for more than 20 years it is my honor to provide a platform that identifies and amplifies everyday women with a story to tell that can help another woman on a similar path.

“I’ve been a hustler since I was 16, interviewing celebrities for a local cable show in Detroit, MI called Video Vibe.”

editors, writers, producers, graphic designers and digital marketers to build a one stop shop for positive podcasters.

I see myself growing a team of 20 employees with a network of 25 monetized podcasts earning a quarter of a million dollars in the next 5 years.

What are some of the pros and cons of being a female entrepreneur, especially in such an ever changing field? What do you feel sets you apart from others?

As a woman with a microphone and a major platform I recognize that being a public figure gives me unique access to people and opportunities. Community leaders are often eager to work with me because they’ve heard me on the radio. This also presents a unique challenge as I must distinguish myself as an entrepreneur, not just a radio DJ. Sometimes potential clients come to me because they want to work with the radio station and I have to explain that my company can support their marketing and advertising needs outside of the broadcasting company where I serve as a host.

If you could do one thing you have never done what would it be and why? I would love to buy a winter home in a tropical climate so that I can continue to soak up the sun and combat the vitamin D deficiency I’ve acquired since moving back East.

What motivated you to step up and start your own business, and especially in podcasting?

A few months after I started working as a producer/editor for my first client, I realized that I needed to set up an LLC and a business bank account to keep track of all of my income and expenses. This was a new process for me because I only had a partnership business back in Michigan and New York has many other hoops to jump through when establishing an LLC. The one good thing about the pandemic was that all of the tasks I needed to complete were online and I had my business registered and bank account set up in 48 hours, without ever leaving my house.

What is one piece of advice you have been given that you have never forgotten ?

Know your audience! Even in radio, us presenters are given the station “avatar” to visualize while we are talking on air. At WJLB-FM where I worked in Detroit, the program director gave me a photo of a 26 year old Black woman with a short biography detailing her family and work life. Every time I open up the mic I imagine her listening on the other end of the speaker.

This is the same advice I give to my podcast hosts. It’s very important to know who you are talking to in broadcasting as well as podcasting. You should set up your listener’s Avatar profile before you even plan out your first episode.

If you had to pick one service that you offer that you would consider

your “specialty” what would it be and why?

Story editing! I recently hired a couple of self-proclaimed editors to lighten my load and I quickly realized that I am a unicorn editor! These men who claimed to be expert editors quickly punked out once they saw the amount of time and effort it takes to clean up a 45 - 60 minute dialogue between podcast hosts and guests. But for me, this is something I take pride in. I actually enjoy it and don’t really care how long it takes to make the conversation flow correctly. This is key to maximizing the listener’s experience.

What’s the most important risk you ever taken? How did it play out for you?

Deciding not to renew my contract as the morning traffic reporter on News10 NBC. My last day was November 2019. My plan was to spend the majority of my time growing Hustle for Health Programs. I quickly secured 4 locations in the Rochester region with state and corporate clients looking for healthy team building exercises. Business was booming in January and February. But when Covid hit in mid-March. All inperson activities were canceled and my business lost all of that potential revenue. Unfortunately, even when the world started to reopen, my clients continued to work remotely and I was unable to make the transition to online classes.

This forced me to look for a new way to make money that did not require

“I often feel like I’m the captain of the ship, chauffeuring people off in different directions and project managing the day-to-day schedules.”

a group setting. That’s how JazzCast Pros was born.

How do you continue to constantly grow both personally and professionally? What have been some things that have worked well for you, and some that have not.

Your network determines your net worth. So I always look for networking opportunities to meet, collaborate and learn from with other high quality people. Sometimes the best way to enter into new circles is to add value to conversations on social audio apps like Clubhouse and build yourself up as an authority in your industry. It’s also important to follow other people on social media who are successful in your space and be inspired to try something new.

What have you found to be challenging in your business? What do you feel you have been successful at?

My biggest challenge right now is finding the right people to help edit and produce the shows. As I mentioned in question #13, most editors I’ve come across do not measure up to the standard of quality that I personally provide for our podcasters.

I have been very successful in acquiring new customers. I have not done any advertising or promotion for JazzCast Pros podcast production services. All of my clients have been referred by other clients or from my targeted engagement on social media.

What is your vision for the future? Where do you see yourself in the next 3 years? What about 5 years? In five years I see JazzCast Pros established as a brick and mortar production studio and branding agency. I see our space offering space to record and collaborate with writers, hosts, editors, marketing experts and graphic designers. We will have space for video production and screenings. A kitchen full of snacks, smoothies and coffee to keep the staff fueled up for long days.

Short term goal is to fully monetize every podcast on the network with sponsors, paid subscribers and advertisers. JazzCast Pros Network will be known as the place to go for empowering information for women who make things happen!

What do you think helped you the most to make a career as a woman? I think the key to my success is my self confidence and motivation to do things that no one in my circle has ever done before. I’ve never been the one to wait for opportunities, I create them for myself and others! I suppose being a good looking woman opened some doors in this male- dominated industry but it’s also brought about unwanted attention. Men love you, jealous women hate you. But at the end of the day my only competition is in the mirror.

What do you think is the biggest problem facing young entrepreneurs, especially females today? In this digital world, young

entrepreneurs are expected to be good at everything from creating content, marketing and monetizing. It’s a blessing and a curse to have so much technology at our fingertips. Many young women lack the ability to build genuine connections in person. They have a perfect image online but inside many of us suffer from anxiety and depression. This is something I realized while studying the download numbers of our mental health podcast “Healthy Illness”. Although the show was created for women over 35, our core audience is actually men and women 14-24 who experienced increased mental illness during the pandemic.

If you could give your younger self one piece of advice, what would that be?

Stay in California! Put up with the drama at the post production house a little longer and make a name for yourself as a Hollywood producer. Do not have a baby during your honeymoon phase of marriage. Travel to foreign countries and experience other cultures.

What would you say is your greatest area of expertise and why?

Broadcasting and public relations. Besides studying this subject in college, I continue to study and adapt best practices throughout my 23 years in the media industry.

What is your favorite form of social media and why?

Clubhouse! Because it’s like a live podcast. Only on Clubhouse do you

“Your network determines your net worth. So I always look for networking opportunities to meet, collaborate and learn from with other high quality people.”

other’s differences as well as commonalities. That being said, women must realize that we are not COMPETITORS. We are sisters who must support each other.

“ At JazzCast Pros we respect and EMBRACE each

“In five years I see JazzCast Pros established as a brick and mortar production studio and branding agency. I see our space offering space to record and collaborate with writers, hosts, editors, marketing experts and graphic designers.”

have a chance to interact with other professionals on a level playing field. Every voice matters! No matter how many followers you have.

Have you drawn professional inspiration from other women? If so, who and why?

Yes Falicia Fracassi showed me what it takes to be a self made millionaire and a mom. I’ve also had a chance to work with female producers and directors in Hollywood.

Radio wise, I look up to Angie Martinez.

I love with my whole heart. Once we become close friends, co-workers, business or romantic partners I will continue to care about you for the rest of my life. I’m very protective of the people I love.

Where will we see you next?

My goal is to take the stage at Podcast Movement 2023, the largest podcast conference in North America. What podcasts do you listen to inspire or learn from?

Grow the Show is a podcast about podcasting! I followed this show

from the beginning of my podcasting journey. After making a connection with the host at PodMov 22 I landed an interview on episode #84 “How to kill the bad habits you learned fr the radio with Jazzy T”

I also learned a lot about hiring employees and maintaining excellent customer service from the Beauty Boss Millionaire podcast.

www.jazzcastpros.com

WHO AM I?

BY JOSHUA MICHAEL KING

When I consider who I am and how I arrived at this level in life and leadership, I cannot help but acknowledge the many women that have placed firm hands on my back to support my journey.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

From birth to now, the most influential roles have always been held and maintained by exceptional women ofExcellence, virtue, and integrity. I cannot imagine where I would be if not for them, which is why I feel obliged to share what I have learned with all of you.

Defining what leadership looks like can be easily achieved by examining one’s life and

lifestyle. It can be challenging to look at yourself the way that others see you, which is why it’s vital to have a strong tribe. They are our mirror. The example is being made with everything we say and do, making self awareness paramount, because let’s face it--someone else is always watching and counting on you for their next move. They are our reflection.

Leadership, Life & Lifestyle exists to develop our collective power and connect us beyond the limitations of our individual expertise, experiences, and prowess. We are each parts of a whole, and as a man that has been well taught and trained by women, I hope that I am able to deliver content that is conducive to personal and professional growth. When I accepted this opportunity, I did so with my audience in mind. The collaborative ideas and cooperation of women cannot be understated. I am grateful to now be in a position to offer myself in an

way that allows me to place my hands on your backs, while you navigate this thing called life.

Life is about living. Lifestyle is about how you live. Leadership, however, is about who benefits from your life and enhances your lifestyle.

Thank me later. You’re welcome.

from Regent University in 2019, having earned a Master of Arts in Organizational Leadership and Nonprofit Management. My aspirations include furthering my expertise to include a degree in Law and Public Administration. I am the CEO of Masking & Kompany, which offers consulting, coaching, and capacity building services. My experience is in policy, programming and project management have landed some amazing opportunities. I have worked in all sectors from private to public and in government, including an appointed term with Syracuse Mayor Ben Walsh’s Education Transition Team.

So, who am I, you ask? Well allow me to introduce myself, if you please:

As a scholar, entrepenuer, philanthropist, educator, consultant, advocate, strategist and activist , I have an affinity for serving and demonstrating the power of even just one man’s voice. I am a two-time Cazenovia College graduate, coupled with an induction into Tau Alpha Upsilon Honor Society. I graduated

I have been central in the development of a number of businesses, organizations, programs, and community initiatives, as well as supporting a number of individuals in their personal and professional journeys. I have a background in counseling and teaching, which have proven useful during my time as a teacher in one of the most challenging districts in NY State. My work has been commended and implemented in homes, businesses, and organizations around the country. During the COVID-19 pandemic, I founded The Academy of Excellence, Inc. and continue to work to identify and address educational, systemic and social barriers. Additionally, I am the President and Executive Producer for www.str8indieradio. US, an independent music and media platform.

“What is your mission?”

My personal and professional adversities

have led to the makings of a profound legacy that is entrenched with resiliency and courage. I have overcome severe trauma and trials, including having struggled with mental health and substance use, as well as identifying

as an individual with a chronic illness and hidden disabilities. That has never stopped me and because of women, I am on a mission to (1) ENGAGE the community in the identification of various social issues

harness collective and collaborative solutions.

What’s YOUR mission?

(2)EDUCATE or proioritize the understanding of oneself, community and

(3)EMPOWER individuals to

“Defining what leadership looks like can be easily achieved by examining one’s life and lifestyle.”

DRESS

SHE’S A BOSS #1

BY AMBER HOWARD

When Monica first approached me about being involved in the She’s A Boss book project, I was transitioning from Canada to Bali, in the middle of completing another book project and working on numerous other projects and activities.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Under normal circumstances, I might have said no to the opportunity. I said yes for two reasons. First, I had grown to love and respect Monica from a previous project that we worked on, the chance to be involved with her project was too good to pass up. Secondly, I had, since the beginning of 2022, started a journey into partnership that was just too juicy to not share with others.

For most of my life, I was the textbook definition of a lone wolf! Like many powerful and successful women, I had spent my entire life working hard to make the most of a challenging set of circumstances. I went from a teenage mother to wife of two children, to a single Mom before my 20th birthday. I put myself through university in my early twenties and entered a career in the corporate world. I rarely asked for assistance, in fact, went out of my way to never have anyone in my life believe I was anything other than fine, regardless of how hard things in my life were. I spent much of my time trying to help those around me, take care of my loved ones and create a better life for my children. I carried much guilt over my past decisions and couldn’t allow others close enough to see my personal shame.

Now I want to be clear about something, I didn’t get to where I am today without a massive community of loving people surrounding me. They walked with me daily, they were in the darkest moments and were also a great source of light. When I say

I was a lone wolf, and I never asked for help, what I mean is despite being surrounded by this incredible support network, I made life harder by being unwilling to receive all the loving support that was around me. Instead of embracing partnership, I was someone who only reached out when the going was so tough, I couldn’t accomplish my goals on my own.

In 2013 I started a personal growth journey that would ultimately result in my falling in love with myself. As I gained clarity on what I really wanted, and my purpose, it became clearer and clearer that I was never going to be able to have the impact I wanted to have in the world alone. Confronting my limiting beliefs around partnership became of paramount importance. Since 2013, each year I have went on a journey of personal development, focusing on a specific virtue or aspect of life. Over the past 10 years, I have journeyed into gratitude, grace, kindness, happiness, and joy, to name a few. This year’s journey into partnership has resulted in me relocating to Bali with the love of my life, joining a team of like-minded leaders who get up every day with a commitment to change the world, and working with all my incredible friends to live created lives that we love.

In my chapter of She’s a Boss, I share my journey into partnership in much greater detail. I also share all that I have learned over the past year, and what I know is wisdom that will make a difference for other women who

have experienced similar difficulties on their own journeys. The truth of the matter is that we are only alone if we choose to be. Each of us has access to talents and resources in abundance if we just share what we want and our commitments. Others gain as much joy from contributing to us as we do to them, and when we are willing to receive those contributions, the miraculous occurs.

I have personally learned the power of acknowledgment in my personal and professional life. Acknowledgment is a gift that uplifts, celebrates, and creates abundance for us all. It seems fitting to end there. To Monica and Jan, without your leadership, grace, and commitment this project wouldn’t gave been created. Thank you for putting yourself at issue to give others a voice. To my fellow authors, thank you for the willingness to share vulnerably of your own journeys so that your experience can be a beacon of light for others, thank you for your partnership. To those who pick up the book, and thumb through its pages full of lived experience and wisdom, thank you for your willingness to receive our gifts. Finally, to all those who have and will journey with me personally, thank you for your grace, patience, love, partnership, and contributions beyond measure. I wouldn’t be the woman, leader, and human being I am today without every one of you.

“For most of my life, I was the textbook definition of a lone wolf.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

MASTERING YOUR IDENTITY

The doctor life looked so glamourous and exciting. I studied hard in school and even got an A in Biology.

One day when I was cutting onions in my college dorm, I accidentally cut my finger. Blood was pouring everywhere and I started to feel dizzy and lightheaded. My friend, Rafidah had to carry me to my room and helped my to lie down.

I told Rafidah “I think I’m getting sick!”. Then she said “You’re not sick. You just have a blood phobia!”. Her mom’s a nurse so she asked her mom about my condition. I’m thinking “I can’t be scared of blood, I want to be a doctor!”. Little that I know that turning was somehow made me de-selecting myself from becoming a medical doctor.

I ended up having a doctoral degree or a Ph.D. in Computer Science instead, so I still get to be a doctor for computers, which is perfect because there was no blood involved. We just moved to America and with two young kids, I couldn’t see myself working 9-5 at Google. I wanted to be with my family.

After experiencing a multitude of social adversity, which I wrote in my book “Yes I Can!”, my husband, Rizal, nudged me to be an online coach and consultant so I can focus on something positive with skills. From a computer scientist to an online business owner is a completely new thing. I had to learn a lot of things

that wasn’t taught throughout my educational years.

It was hard and there were many times that I wanted to give up. One of the biggest key lessons that I’ve learned in that transitioned was to master my own identity- something that I shared in the book She’s A Boss. There were “industry’s standards of operation” that I was told that I needed to follow to the point that it was suffocating me. Some of the standards didn’t even “fit” with me because I needed something different but I still followed it because it was the industry’s standards.

It came to a point when there was a conflict between me and the industry standards because I was outgrowing them but I didn’t know what to do.

Then I attended a training by his top expert and suddenly I was like “this is what I want to create in my own business”. I didn’t want to do any sales calls with potential clients anymore. What I wanted to created was a “click-to-buy” to my service without having any sales calls so I can focus on my time service my existing clients. My experienced with that expert taught me how to do that and I was excited!

This also meant that I had to master a new me, someone who I haven’t been before. I had to practice to be that person that I wanted to be. I had to trust in myself, the process and the clients. I’m raising the standards of attracting clients who are committed, smart, courageous,

financially independent and knows exactly what they want and will take actions towards it.

I practiced that several times and there was no conversion. I was frustrated but kept on going. I know it works, I just got to make things better. Then when a client said YES to me without having a sales calls with me, I was more shocked than anything. Since then, I’ve been holding on to that standards and continuously mastering my identify of creating my own rules.

Here are my key lessons in mastering your identity:

• Create your own rules or standards that are in alignment with you

• Hold yourself accountable to that standards- don’t diminish yourself and bowing down to people’s insecurities

• Keep practicing mastering your identity- when you fall, just get back up again

Remember you are the hero in your own story! Here’s to living your best life...

Best wishes, Izdihar

#1 International Bestselling Author of Money Makers | TEDx Speaker

www.izdiharjamil.com

“Then when a client said YES to me without having a sales calls with me, I was more shocked than anything.”

SHE’S A BOSS #2

BY DR. IZDIHAR JAMIL, PH.D.

When I was 10 years old, I wanted to be a medical doctor. I’ve watched so many of the doctor-based drama like ER and Grey’s Anatomy and often imagined myself as one of the characters.

SHE’S A BOSS #3

BY MICHELLE HARRINGTON

I was really excited to participate in the She’s A Boss collaborative book as I’d been wanting to share with others how I have completely transformed the way I treat myself and think about myself in the past five years.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

My Time to Outshine, page 123

I’ve been able to recover from severe depression and suicidal thoughts to now being in a place where I am absolutely in love with myself and completely grateful for my life.

I’ve experienced cyclic depression and self-loathing for most of my existence. I was not only my own worst critic, but I was extraordinarily abusive toward myself. Following some extremely difficult life events, it felt like my world imploded in 2015 when I was 51 years old. As a result, my self-hatred grew, as did the shame and guilt I carried. I sought professional help which provided some relief. I knew, though, that I needed to do more to stop my negative selftalk and reduce the frequency of my depression overall. I realized that if negative self-talk and beating myself up were going to work, it would have worked by then!

Negative self-talk—that voice in your head that calls you names or harshly criticizes you—doesn’t move you forward or make you better or whole. It doesn’t keep you in line or help you reach your goals. Truly. It just hurts. It just beats you down. Unfortunately, this behavior is also a very ingrained habit we initially developed in an attempt to keep us safe. What starts out as parameters within which to safely conduct ourselves can become a whip that keeps us from living our lives fully—that keeps us from loving and accepting ourselves just the way we are.

When negative self-talk and the inner replay of old stories about our faults and failings becomes an act of punishment, it gets in the way of processing feelings. It’s healthy and may in fact be necessary to tell this broken record to stop—to refuse to revisit the past and to shut down the negative self-talk. When I decided to stop, I used a mantra of “No shame. No guilt,” whenever the cruel, old record began to play. I refused to punish myself further for the past.

Initially, this was a conscious decision I had to make probably hundreds of times a day. But it got easier and easier as time went on, and once I had distance from the extreme feelings, I was better able to process them and extend myself grace. I realized I did the best I could given the skills and resources I had at the time, an idea I believe applies to all of us at all times.

While negative self-talk still sometimes flares up for me, it doesn’t take too much effort now to quiet it. When I notice it, I can self-soothe by quickly putting a hand on my chest, or by patting my upper arm as if I were a dear friend. Then I’ll say something like, “Oh, I love you. I see what’s going on here. It’s okay. You’re okay. I love you. I love you…” I then correct what I’m doing or move on. I realize that whatever I’ve been worried or upset about doesn’t deserve that kind of attention, and I certainly don’t deserve unkindness. I have never done anything that deserves the kind of cruelty and punishment I’ve delivered to myself in the past.

In my chapter, I invite readers to build up their own skills and inner resources toward creating a more intentional life. I outline some of my basic practices for ending bad habits (such as negative self-talk), moving toward goals, and building life-affirming routines. My hope is that by my example, I can help others to outshine what’s been holding them back so that they, too, can have a life filled with vitality, contentment, and resilience.

Michelle Harrington is the owner of Outshine Fitness and Health Coaching ( outshinefitness.com ), an ACE-certified health coach and personal trainer, a speaker, and an author residing in Marysville, WA. She has worked for several non-profit organizations over the last twenty-five years striving to protect farm workers, the environment, and children in the foster care system through public outreach and direct participation. She provides 1:1 coaching, group coaching, and workshops in person and online. You can contact Michelle by email, michelle@outshinefitness. com.

“Negative self-talk—that voice in your head that calls you names or harshly criticizes you—doesn’t move you forward or make you better or whole.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Monica and I were both very focused, professional, and dedicated women that wanted to increase our success in both our careers and in our lives outside of the office.

Fast forward 20 years and while Monica and I no longer worked in the same industry we both had found success in our respective careers and were reaping the benefits success had brought each of us. Two years ago, I saw her updated LinkedIn profile and next to her name which now also held the distinction of having become a” #1 International Best-Selling Author”.

I was fascinated and wanted to learn more. Eventually, I was introduced to Dr. Izdihar Jamil who among many fabulous things is a Media Expert, Ted Talk Speaker, Mother and Businesswoman extraordinaire. She invited me to be included in a then upcoming book titled “Women who Lead 2”. I was familiar with the concept as I knew Monica had been included in Women who Lead Volume 1. I was able to contribute to two of Dr. Izdihar’s books and as a result, also became an International Best-Selling Author.

I was ecstatic! Imagining the excitement of not only becoming an author, but being able to do it with extraordinary women from all over the world?

To say that my world exploded with newfound possibility because of being included was an understatement. I met new friends, business contacts, was nominated and received motivational and career achievement awards. I knew Monica had also experienced this amazing feeling of accomplishment, transparency, and affirmation that our determination to keep going and never give up, had provided us.

We got together by phone and soon we were planning a new book. It took us a minute to decide on a title and “She’s a Boss” was one of several that been deemed “worthy” in the court of public opinion, via a survey we posted on LinkedIn. I had considered using a quote about the art of Kintsugi in my first book and when I mentioned it to Monica, we both immediately knew we then also had both our cover and book concept formulated.

We have found that curating a book and providing other women leaders a platform to share their own unique stories was a wonderful way to give back the gift of inclusion that we had both so generously been given. These women’s stories demonstrate their own resilience, determination, and grace about what it has taken each of them to become the leaders that they are today.

We hope you will find them as insightful and meaningful as we have. If I can help you on your journey to becoming an author, please feel free to reach out to either one of us to assist you to achieve this distinction perhaps even sooner than you may have thought possible. May all your very best dreams become your reality.

Blessings,

Janis Renay Schiffner, Three Time International Best Selling Author Women Who Lead 2, The Game Changer, and She’s a Boss. Inducted into the Motivation and Success Hall of Fame 2022. Inducted into the Marquis Who’s Who in America for Outstanding Business Achievement for 2022-2023.

Jan is a Commercial Sales Market Manager in the Print Industry and oversees three States. Her current team has embraced

the name “Team Awesome” and they are. Her love of selling has had her achieve a room full of awards that she has collected for over 30 years. She helps others discover what a little extra time, focus and effort can translate into, whether it’s security for their family, traveling, or driving something that has the wind blow their cares away at the end of each glorious day.

Her family is the joy of Jan’s life. Her son and daughter-in-law are both well-traveled and educated. Her Granddaughter had her first passport at 6 months old and at nine is practicing Italian. When not at work or with her family you will find Jan cooking, traveling, or spending hours in her ever-growing garden with her Weimaraner, Olivia.

Life is very good if you can learn how to play it. Jan Schiffner

Jan is a three time Internationally BestSelling Author in “Women Who Lead 2”, The Game Changers, and She’s a Boss.

She is listed in the Marquis Who’s Who in America for 2022-2023 for outstanding achievement in Business and was inducted into the Motivation and Success Hall of Fame in 2022.

If you’d like help establishing your own goals, encourage you along your path and occasionally remind you why you chose to be on it, please reach out to me @janschiffer1@gmail.com. You can also find me on LinkedIn.

PS. My opinions are mine alone. Contacts: Social Media Facebook: LinkedIn: https://www.linkedin.com/in/ janschiffner

Facebook: https://www.facebook.com/ jan.schiffner

“I was ecstatic! Imagining the excitement of not only becoming an author, but being able to do it with extraordinary women from all over the world?”

SHE’S A BOSS #4

BY JANIS RENAY SCHIFFNER - AUTHOR AND CO-CURATOR

I had the pleasure of meeting my co-author Monica Ward when we both worked at the same Telecommunications company in the early 2000’s.

SHE’S A BOSS #5

BY RODDIE MARKEL

Roddie Markel is a Nutrition Coach who is an expert in helping primarily middle-aged women who have put themselves last for far to long, reclaim the best version of themselves.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

BREAKING BARRIERS

She serves the woman she used to be by helping them lose weight, awaken themselves to what’s possible and guides them to rediscover who they are, who they can become and what they are capable of.

I started my nutrition coaching business 2 years ago after having been one of those women who were in transition in life. My children were grown and gone, and my identity went right along with them. It all started when I walked into a CrossFit gym and signed up for a 6-week challenge. My life was out of control spiritually, emotionally, physically, and financially. I needed to do something, and the turning point came when I woke up one morning and I clearly remember feeling terrible about everything and not wanting to feel that way anymore, willing to do what it was going to take to change. I felt so beaten down by life and just lost. I decided that it was no longer acceptable to continue living the way I was living. My children and my grandchildren are why I started this business, this is my legacy to them and my “why” for everything I do. I also knew that I needed to give back what I’d been given, and Nutrition by Design was born. I love having my own business because it allows me to have flexibility to be with my family and I get to work with people that want to change their lives for the better. Getting to be a small part of that is a sacred privilege and without a doubt what I am called to do.

Being an entrepreneur is hard, period! Remaining true to the vision and mission of my company is challenging in a world where the next shiny thing is at your fingertips. The learning curve feels insurmountable most of the time and it’s my client’s victories and encouragement that keep me moving forward when I am exhausted and riddled with doubt.

Nutrition by Design is different simply because of who I am and the driving force in my heart to make a difference in the world one person at a time. Although there are many businesses that offer nutrition coaching, there is no one just like me and that sets my business apart from others. The same holds true for anyone in business for themselves. They stand out and shine for who they are, what they bring to the world and what they offer that is unique to them.

I’m not sure I am qualified to give advice to others who serve in my niche, more likely, I could learn from them. I would say, we all need each other if the goal is the same, to serve others and help them along their journey to health and wellness. If I had to pick the top 3 based on my own experience, it would probably be:

1. Always come from a position of serving others

2. Be clear on your mission and vision – there’s a lot of distraction out there

3. Be authentic – there is no one else like you which makes your business unique

It’s easy to lose balance when you work for yourself. If that happens, you become less effective in bringing your business, mission, and vision to others at the level that they deserve. My secrets include CrossFit, journaling, doing my art, hiking, and spending time with the ones I love. These things must be a priority for me to be able to fully show up for the ones I’m called to serve.

Aging is hard! Good health and wellness help make that inevitable transition something to be embraced rather than simply accepted and dreaded. You can fully participate in life rather than sitting on the sidelines. If there was one golden nugget of advice, I could give it would be that it is never too late to do something. Just have the courage to start. Strive to be the best version of yourself so you can give that version to the ones you love. Keep crashing into life for as long as you can. If you need help, reach out, ask, and invest in yourself. Change the trajectory of your life. When I think about what my clients would say, I suppose most of them would say something like this, because at the end of the day it is about so much more than simply nutrition: “She is my cheerleader, my accountability partner and she believes in me until I am strong enough to believe in myself.”

I can be reached at:

www.nutritionbydesign.me

roddie@nutitionbydesign.me Phone: 509.308.7587

“Being an entrepreneur is hard, period! Remaining true to the vision and mission of my company is challenging in a world where the next shiny thing is at your fingertips.”

MEET NANCY & LILLY of INL GROUP

COLLEEN PARSONS

PHOTOS BY JULIE OLDFIELD

Tell us a little bit about yourselves and your backgrounds.

Nancy Ortiz-Colon is Bilingual in English and Spanish, and a Healthcare and administrative office professional with over 20 years experience in managing a full spectrum of healthcare related services and functions. Nancy has professional advanced knowledge with tax and accounting services and residential property to include leasing. She has a strong command of the Tax Law compliance issues, customer service, residential management that includes office management and supervising skills set. Associates Degree in Science, Certificate in paralegal, Certificate in Public Notary .

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Her sister, Lilly Burda is Bilingual in English and Spanish, She has expertise in commercial Lending and has been in the banking industry for 15 years. Lily is able to incorporate her experience as a bank teller and soliciting new clients, following leads, developing a commercial loan portfolio, meeting with clients and performing adequate risk management research in INL Group. Self employed in property management, Certified in Lead inspections, Certified Insurance Broker for Auto and Home and Commercial, rounds out her background.

What made you decide as sisters to open your own business?

In 2019 we both had the biggest loss of our lives with the death of our brother Officer Manny Ortiz. He was our older brother, our best friend, the man in our life that we could go to for any advice and he always made us laugh on the good and bad days. Most importantly, he was our biggest motivation when it came to opening up our own business. He knew we could do it and constantly reminded us of how great we would do. So when we lost him, we knew this was something we had to do not only for ourselves but for him because not only would this help us keep his spirit alive, but we knew we couldn’t lose that motivation he encouraged in us.

Who inspired you to become entrepreneurs, how did this all start? We inspire each other as sisters. In addition to our compatibility as siblings, we also have a very good working relationship in the business world. We give our all to the community and strive to provide the highest level of customer service. During high school, we both worked part time for the same company so not only have we always been able to cherish our relationship on a personal level but from a business standpoint we have learned a Jot

residences. If you need to invest, open an IRA, or life insurance policy. We are open all year round for any questions or concerns you have.

Knowing what you know now, is there anything you would have done differently when you were first starting out?

Like most businesses things fluctuate in revenue and its always a learning experience. We have no regrets when it comes to doing things differently because it has taught us more about the business and given us a better perspective on the operation. We move forward and come back stronger, harder and with more knowledge anytime adjustments have to be made. Since our clients are very important to us as well as our business, we will do whatever it takes for our community to succeed.

from each other that has helped us each succeed and grow into the women we ore today.

Tell us about the INL group. What services do you provide?

We put the /NL group tax services together so we can better serve the community with great customer service and cost effectiveness. As well as providing services to individuals and businesses, we assist in the formation of small businesses, assist with bookkeeping, and provide insurance services for automobiles and

What advice do they have for other entrepreneurs?

The advice that we can offer is to always be open minded and wake up everyday giving it your all. You are in control of how your life operates, set your mind to what you want to do and do I, whether its your personal life or your career. Be the best version of yourself

Tell us about some of your goals and dreams for you personally and professionally for 2023.

It is our professional goal for 2023 to continue to grow our clientele and

“We have no regrets when it comes to doing things differently because it has taught us more about the business and given us a better perspective on the operation.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

ensure we are fulfilling their business and personal goals. I think our clients would say that we are both friendly and approachable, and that they can come in, drop off, or work with clients remotely. Our personal goal is to keep growing our business

How do you balance a successful entrepreneur with your personal life? Family support is huge. We both have partners that are very supportive toward our business season. Communicating with our families and still taking the time to get together is something we make sure to always make time for. When you have great support whether it’s from family, friends or coworkers that goes along way in your journey of success.

If you could do one thing you have never done, what would it be and why?

We would love to volunteer in another country because we feel giving and helping out is a great fulfillment to life. The opportunity to experience other cultures around the world and giving back outside of our own community would be a huge accomplishment.

What did you do before starting your business?

Nancy: Before starting my business, I worked at a cardiology office for 23 years as a medical administrative assistant.

Lilly: Before starting my business, I assisted my husband with our real estate business and was a stay at home mom.

What is one piece of advice you have been given that you have never forgotten?

Anything is possible, if you want something bad enough go for it with everything you have in you. Through the struggles and accomplishments you experience it’s going to help you succeed in life.

What sets you apart from your competition? What would your clients say is what keeps them with you?

We put our clients’ concerns first. We try our best to establish a rapport with our clientele while providing the best service we can for them. When it comes to finances it’s straightforward. There’s no gray area so keeping an open honest communication is very important to us. You are not just a number in our business you matter to us, every situation is different and we treat them as they come. We are here to help our clients succeed. We provide your first copy of return, notary and consultation free in the office.

What’s the most important risk you’ve ever taken? How did it play out for you?

Our biggest risk we have ever taken is opening up our own business. So far we are very proud and pleased how the business has been taking off. We have great communication with each other throughout this process in working together and take things one day at a time when it comes to any updates or changes that need to be made for the business.

Do you truly love what you do?

What keeps you from burn out?

We do love what we do. Meeting new clients every year, seeing the business grow year after year, as well as seeing our clientele come back to us is just as amazing to see. We have gained family members and friends of our clientele along with other businesses and have seen them grow. We stay consistent with our work and partner up in all aspects of the business.

What’s your favorite thing to do in your free time?

Nancy: I enjoy exercising in my free time with some of my favorite tunes. Within the past couple years I have had some new health concerns come up so taking care of myself and staying healthy is very important to me. With that being said, spending time with my family is something I always make a priority.

Lilly: I continue to assist my husband with our real estate business and enjoy my peloton a few times a week. My family and I enjoy going out to eat and seeing a movie when we can. Family time is very important outside of work so that is what I look forward to in my free time.

Knowing what you know now, is there anything you would have done differently when you were first starting out?

Having a business is not easy, but everything we have learned and experienced every year is an addition to our knowledge and learning more in handling situations to make the business a success. So no, there is nothing we would’ve done differently

“We want to address our upbringing with our mother as a single mom raising three kids alone. This impacted us to be stronger toward life in anything we wanted to target and accomplish.”

help the business grow and succeed. A new year calls for new experiences which is only going to bring us more knowledge towards our path of success.

Tell us about one person that has impacted your life and how. We want to address our upbringing with our mother as a single mom raising three kids alone. This impacted us to be stronger toward life in anything we wanted to target and accomplish. We were also lucky to have an older brother Manny who we looked up to a great deal. He believed in his two sisters and always encouraged us in nothing but positive ways.

We are sure people would say it’s known to be hard to work with family members for us. We can say it is a rare given situation. We have been raised to look out for one another and so we have had plenty of jobs working together. We again as business partners look into every resource and method together for our business to keep growing.

What do you do for encouragement or to be motivated? One thing we do at the end of tax season is take a sister vacation towards a nice hot climate to enjoy some adventures together so we can release and regroup. Treating yourself for all the work you put towards your

your successes.

What do you have planned for 2023? Our plan for 2023 is to make the business better, keep encouraging positive feedback towards our clients and to keep growing. We appreciate everything and everyone that is brought to us and thank our clients for the support and consistency they have shown us.

For more information visit theinlgrouprochester.com

“One thing we do at the end of tax season is take a sister vacation towards a nice hot climate to enjoy some adventures together so we can release and regroup.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Coming from Puerto Rico when I was only 11 months in 1970 impacted my life by allowing me to grow and achieve things, and allowed me to appreciate the sacrifices my parents made for my two older brothers and I. Despite being only a baby when I came to Rochester, I have never forgotten where I came from nor my roots.

Blackhawk Security and Investigations started in 1992 and was started by my husband John Nobrega. The company was founded on the morals of protection, serving the community, and respect. What started with only 5 employees has now grown to just over 100 employees. The company began in Rochester, NY and slowly extended its reach to Albany, Buffalo and Syracuse.

What made you decide to open your own business, and especially one in such a male dominated field?

What made me want to become the owner of the business in 2020 was seeing the need of our community and wanting to be involved in our community since I enjoy giving back to the community that gave me so much. Being the owner has given me the opportunity to give to the community when the opportunity arises. I was given the opportunity to become owner and I took it since I love the challenge that it presents to the stigma of men being the only ones that could run this type of company.

What education and training did you need prior to starting your business?

During the time the company had begun my husband was a police officer, which allowed him to know able to learn everything, which has allowed me to excel in expanding the company into the size that it is .

What are the main services you provide and who are the main clients you drawn in?

We provide security for housing complexes, sports venues , construction sites , retail stores , concert venues, and private investigations .We can

formulate a plan for specific security needs . We have worked not only with retail locations, but we have also worked in the Rochester City School District, as well as charter and private schools.

For the academy, we not only offer training classes for security guards and classes for pistol permits, such as the New York State required Pistol Permit Firearms 16 Hour Course. We also offer narcan training, TSA Pre Check, and state fingerprints.

What advice do they have for other entrepreneurs?

If you have a dream and passion, follow it and give it your all. Plant the seed, take care of it, and it will blossom.

Tell us about some of your goals and dreams for you personally and professionally for 2023.

Some goals for me personally is to grow and heal emotionally from our family losses during covid, as well as enjoy more time with my daughters as they both embark on new journeys in life. Also, I plan on finishing the remodel on our family home in my husband’s homeland of Madeira Island, Portugal. Some goals professionally would be to continue to connect with other people in the community and help those who don’t have a voice, as well as grow our company.

“The company was founded on the morals of protection, serving the community, and respect. What started with only 5 employees has now grown to just over 100 employees.”

PHOTOS BY JEROME DAVIS & JULIE OLDFIELD

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

How do you balance a successful entrepreneur with your personal life?

Sometimes it is difficult to balance being in the industry we are in since security is needed 24/7, however it takes prioritizing what is important to both the company and my personal life.

If you could do one thing you have never done, what would it be and why?

Doing interior design professionally since it is my passion and many have said that I have a talent and eye for it. Right now I do it as a hobby for my family since it gives me peace and allows me to disconnect from everything else.

What did you do before starting your business?

Prior to working at my business

I worked as a Senior Customer International Representative at Thermo Fisher Scientific after working in the filter room for a few years prior. I had worked there for 21 years.

What is the favorite thing about what you do?

Being involved in the community and meeting new people involved in the community. I enjoy helping people connect to each other and helping others to obtain the resources they need.

What is one word you would use to describe yourself and why?

Personally I believe I am resilient because throughout life I have

always been determined to succeed and to help, which has allowed me the ability to go through different obstacles and different struggles.

What’s the most important risk you ever taken? How did it play out for you?

The most important risk that I have taken is walking away from my job at Thermo Fisher to start working for the company since it was during such a crucial time economically. Obviously doing this played out very well for me and I feel like if I hadn’t taken this risk I wouldn’t have developed and grown the way I did since I have learned so much from this company.

Do you truly love what you do? What keeps you from burning out? Yes I love what I do since it allows me to learn something new everyday and it allows me to meet different people everyday, whether it be networking or helping. One thing that keeps me from burning out is taking personal time for not only myself but for my family. I also have a very loving dog, named Valentino, that helps distract me when I am getting overwhelmed. I also enjoy gardening as well since it keeps me in touch with both myself and the Earth,

Is it hard being a female running a very male oriented business? Do they treat you differently?

It can be difficult running a male oriented business since many doubt me and always question, however it has helped me in more ways than

one by showing others that women are able to run a company of this caliber, as well as showing me that in the face of doubt I am able to overcome.

Knowing what you know now, is there anything you would have done differently when you were first starting out?

Not really .. we planted some seeds and we have seen them flourished ..

Tell us about one person that has impacted your life, and how. There are so many people that have been influential that have impacted my life. Some of them include my maternal grandmotherEmiliaColon de Santos (Mama), who showed me so much love; my father Luis Martinez Miranda (Papito), who showed me how to be a hard worker and to keep going even when things are tough; my brother Officer Edwin Martinez that I lost, which shook me to my core, who showed me unconditional love, and my mom Francisca Santos de Martinez (Mamita), who is still with me and I’m so blessed to have her with me 92 years strong, especially since she helps me with her wisdom and guidance.

What has been the most challenging part of your business?

Most challenging part of owning a company and being a woman is that people tend to doubt my abilities to run the company. Another part that has been difficult is getting the personnel to work right now due to the effects of covid.

“Reject the diet mentality. Restricting doesn’t work.” YOU ARE ENOUGH.

“Sometimes it is difficult to balance being in the industry we are in since security is needed 24/7, however it takes prioritizing what is important to both the company and my personal life.”

that working with the kids in the

schools is a very important thing, we all need to be stakeholders in this community, especially for our future generations. I also plan on enjoying life since we only have one life. Enjoy life because tomorrow is never guaranteed.

THE MAKE-OVA

Tell us a little bit about yourselves and your backgrounds. Originally from Puerto Rico, I have been a hairstylist for 22 years, 12 of which I was a salon owner. My family and I moved to Rochester, NY in 2015. I decided to open up my own salon suite after Covid to create a more personalized relationship with my clients.

PHOTOS BY JULIE OLDFIELD

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

What makes you hustle? What does the word “hustle” mean to you?

My passion of hair and beauty is what drives me to hustle. For me hustle means when you love what you do and you’re awesome at it.

What education and training did you need prior to starting your business?

I received an associate degree in cosmetology and lots and lots of extra training. This job requires a lot of outside education to keep up with current trends.

What are the main services you provide and who are the main clients you draw in?

My main services include blonding services, hair extensions, gray coverage, haircuts, keratin treatments and makeup. Being a Puerto Rican I mostly attract Latin communities but my clientele is a variety of ages and different ethnicities.

Knowing what you know now, is there anything you would have done differently when you were first starting out? Knowing what I know now I wouldn’t change anything I have done. I feel like all of my choices have lead me to where I am now and I can’t wait to see what the future holds.

What advice do they have for other entrepreneurs starting out?

My advice for fellow entrepreneurs is to never give up, learn from your past

to create your future and constantly educate yourself on what you want to be the best at.

Tell us about some of your goals and dreams for you personally and professionally for 2023. Some of my goals and dreams for 2023 are to be able to expand my business. My personal goals are to keep my business running and also

If I could do one thing that I’ve never done it would be to expand my business and open more salons because it would allow me to service more people and add more services since everyday is always something new.

What did you do before starting your business?

Before starting my business I was renting a chair as a stylist in a big salon.

What is the favorite thing about what you do?

My favorite thing is how much fun I have doing hair but also making my clients feel beautiful.

What was your very first job?

My very first job was working for a phone store and also babysitting for the owners as well.

What’s the most important risk you ever taken? How did it play out for you?

How do you balance being a new entrepreneur with your personal life?

I balance my business and personal life by not bringing the business home with me and setting boundaries with clients when it comes to my work schedule.

. If you could do one thing you have never done what would it be and why?

The most important risk I’ve taken was moving from Puerto Rico to Rochester, it played out great because not only did I start a new life but I started a business.

Tell us about one person that has impacted your life, and how.

The people that have impacted my life most is my kids because no only have they accepted the challenge of starting a new life but they have

“My passion of hair and beauty is what drives me to hustle.”

done it extremely well and they are the reason I keep going everyday.

What has been the most challenging part of starting your business?

The most challenging part of starting my business was having to close right after opening due to Covid.

What would you say is your specialty service? How do you retain customers? My specialty service is how I treat my clients and I retain them by making them feel special.

What is one piece of advice that has been given to you that has always stayed with you?

One piece of advice given to me that has stayed with me is to have patience and believe in yourself.

Check her out and join The MakeOva at themakeova.glossgenius.com.

“Knowing what I know now I wouldn’t change anything I have done. I feel like all of my choices have lead me to where I am now and I can’t wait to see what the future holds.”

Meet Paul Foti

Paul Foti has accepted the position as VP of Commercial Real Estate at the DiMarco Group in 2021. Paul came to the DiMarco Group from DGA Builders where he served as the Chief Financial Officer.

A native of Rochester, New York and a graduate of McQuaid Jesuit High School, Paul continued to study at Fairfield University’s Dolan School of Business. The Dolan School is ranked among the best undergraduate business programs nationally by Bloomberg BusinessWeek, Mr. Foti graduated from Fairfield with a BS in Business Marketing & 2 Minors in International Business & Economics. Paul also has an MBA from the University of Rochester’s Simon School. Other credentials include a New York State Real Estate Brokerage License and the National Center for Housing Management affordable housing Certified Tax Credit Specialist.

As the Director of Operations & Finance at the Rochester Housing Authority (“RHA”), Paul had oversight of all fiscal matters, field operations and procurement department. He utilized his vast financial background

in real estate portfolio management to maximize resources and long-term financial stability.

Paul managed a diverse portfolio consisting of mixed-use developments, senior living and numerous types of commercial real estate. Mr. Foti has also participated in several hundred contract negotiations and transactions. Pauls’ talents shine most when he

Real Estate Specialist for the DiMarco Group. Elizabeth joined the team in 2021.

Elizabeth grew up in Webster, NY graduating from Schroeder High School. She then went on to Monroe Community College with a degree in Communications and Media Arts. While there, she participated in the Walt Disney College Program. After completing, she decided to stay in Florida and continue working for Walt Disney. Upon her return, her passion for hospitality drove her to owning her own restaurant.

Elizabeth loves being active in the community

Welcome To Evento

Rochester Woman Online is excited to be able to partner with this amazing new vennue in Webster, NY for some of our incredible upcoming events in 2023.

takes his analysis of operations and finance within the real estate sector and applies them into meaningful strategic plans.

Paul lives in Webster with his wife Stephanie and is proud of his 2 children Alexander and Isabella

Meet Liz D’Ettore

Elizabeth D’Ettore is a Commercial

Recently we got a chance to sit down with the creators of this amazing space and go behind the scenes to let everyone know what this incredible venue is bringing to the community. If you have an upcoming wedding, fundraiser or large event, this is the perfect place for you! The amenities alone make it worth it.

“The EVENTO space was originally a vacant remnant from an Tops Supermarket. It’s “bones” were perfect to fulfill our vision to create a cutting edge and innovative event space.”

PHOTOS BY MAKENNA RIVASFAR PHOTOGRAPHY & KNILEY PHOTOGRAPHY

Tell us a little bit about Evento and its conception.

The EVENTO space was originally a vacant remnant from an Tops Supermarket. It’s “bones” were perfect to fulfill our vision to create a cutting edge and innovative event space. The 22 foot high ceiling compliment the gigantic chandeliers that feature over 400 candle light bulbs. The parent organization, the DiMarco Group, partnered with many local event and design visionaries to launch this premier event space. Located in the middle of the Street of Shops at BayTowne, a lifestyle center in Webster, New York, Evento is perfect for private functions, live events, conferences, product launches, commercial productions and fundraising galas. When you come to visit the space you will quickly see that no expense was spared.

Why did you choose Webster, NY for the location of the venue?

The northeast portion of Monroe County has a lack of high end event space. Through market research, we quickly determined that consumers were eager to find a space that contained an urban loft style ambience, much like what you see with Downtown Rochester; however, ease of access and an abundance of parking makes it accommodating for events of all sizes. Our consumer feedback was that safety and ease of access for people of all ages would fill gaps that exist for some venues in populated urban areas.

What is the ultimate goal for Evento?

EVENTO’s goal is to be a “blank canvas”. Most everyone that visits the space instantly sees the possibilities. Live entertainment, lounge areas,

dance areas, grazing, sit downs, auditorium style seating, fashion shows, fund raisers, art exhibitions, trade shows, indoor activities… The goal is to turn everyone’s vision into a reality.

Tell us some of the specs for Evento that are important for our audience to know.

First, the space is over 8000 square feet. It can easily accommodate over 350 people. Most people’s jaws drop when they see the bathroom and lounge area(s). The amenities are built to support the guests with classy finishes. The design team likens the space to a large industrial city loft feeling with a touch of Great Gatsby. The polished concrete floors are complimented by finishes that take you back to the 1930’s in NYC. Gorgeous subway tile, solid brass

“EVENTO’s goal is to be a blank canvas. The goal is to turn everyone’s vision into a reality.”

fixtures and black marble floors are gracefully placed next to the loft style.

The space also has its own 3000 watt sound system that can be accessed via Bluetooth for guests to play their personal music library. The sound system also acts as an announcement system and has 2 wireless microphones that work throughout. The space is outfitted with a wireless mesh network that has the ability to allow for up to 200 electronic devices access high speed internet.

In the rear of the space is a large loading dock area. This is perfect for delivering and staging furniture, tables, chairs, and design elements that are being brought in to customize the guests events. This area also has direct access to a 400 square foot caterers kitchen that has turbo ovens, large capacity ice making, large coolers, commercial microwaves, bread warmers and more… The kitchen is a caterers dream, it is intentionally designed to support all events. EVENTO’s management team has received feedback from caterers from events that have transpired to date, and they “simply love it”; feeding 300 plus people is what this is all about.

What sets this venue space apart from others here in Rochester?

EVENTO is flanked on one side by Ferrari’s Pizza Bar and on the other by Don Pedro’s Cantina. Both of these restaurants could cater into the space, if the client desires, or, these are great amenities for visitors to enjoy before and after parties.

The occupancy specifications set EVENTO apart, there are very few locations in Greater Rochester that can accommodate as many people as EVENTO. Interesting enough, the space is big, however using some creative design elements, gatherings with as few as 50 people have taken place and they came out lovely. One small event featured a giant table in the center of the venue; the vision was to have a table that would be seen in the center of a 1930’s ballroom.

What are some of the amenities that Evento offers for event coordinators? Full access to loading areas, access to kitchen based on special requirements. Also, planners that bring their clients to EVENTO have the ability to collaborate with EVENTO as a third party professional advisor more or less presenting the space as their own.

Tell us a little about the DiMarco Group, the parent company behind this venue as well as many others around town. Established in 1910 as a general contractor, DiMarco Group has evolved over the years into a full-service development company that applies cutting-edge design and building concepts to meet 21st century real estate needs. After 100 years, our commitment to excellence is stronger than ever.

Across the diverse family of companies, DiMarco Group provides unmatched resources for anyone looking to make their vision a reality. Our clients benefit from the strength and experience of DiMarco Constructors (general construction/construction

management), Baldwin Real Estate (property management), J. DiMarco Builders (facility maintenance), JD Aviation (private jet charters) and ADMAR Construction Equipment and Supplies (rental, sales, service, and parts).

Our visionary approach to development includes deployment of the best people, practices and technologies. In addition, we use a partnership approach to project management, which results in work that consistently meets and exceeds the expectations of those we serve.

Paul Foti, what is your role with the company and Evento? What about Liz D’Ettore?

Paul Foti has oversight of the DiMarco Group commercial real estate portfolio. After learning that there was a few successful fashion shows in the space prior to Paul joining the DiMarco team, Paul worked with President John DiMarco II to begin planning that would make this space into the beautiful venue it is today. Paul assembled a team of internal and external advisors that included architects, design professionals, caterers, event planners and more. Through a collaborative team effort and significant capital investment, EVENTO, was born.

Liz is a Commercial Real Estate Specialist and an important part of Paul Foti’s team. Liz’s driven work ethic and belief in the plan prior to commencing this project helped to motivate the entire team. Liz also is active in communicating with our

“The brand will be synonymous with creativity, innovation and simple fun that comes from well planning when bringing people together.”

“Baytowne is a true lifestyle center with a wonderful mix of stores and restaurants both local and national tenants; as an example, Starbucks, Dibellas Subs, Body Fuel are walking distance from EVENTO’s front door.”

planners, caterers, promoters and other commercial tenants seeking to locate their operations within Baytowne.

Where do you see this venue in 3-5 years?

The realistic expectation is EVENTO will be a sought after “go to” for a wide range of activities. The brand will be synonymous with creativity, innovation and simple fun that comes from well planning when bringing people together.

What is your sweet spot for this venue? (meaning amount of people, events, etc)

The sweet spot is fairly wide and is highly dependent on the type of event. For example, there was a holiday

60 vendors, this was the sweet spot for this type of event. For sit down dinners with live entertainment and dance areas, the sweet spot is 250. For grazing and multi station events the sweet spot is 300-350. And for auditorium type events, i.e. a concert or a corporate auditorium seating arrangement, the sweet spot is 450.

What would you consider the benefits for people to book at Evento versus other event spaces in Rochester ?

First, because the venue is brand new, we are offering introductory pricing, many of our guests have said that they found us to be a surprising savings compared to other venues, but without sacrificing quality of ambience. Second, when you come to

The space’s dimensions, specifications and amenities simply make it one of the best event venues in Greater Rochester.

Tell us something people may not know about Baytowne Plaza where Evento is located.

Baytowne pulls an audience from Northeast Rochester, East & West Irondequoit, Webster, Penfield, Fairport, Wayne County and more… Baytowne is a true lifestyle center with a wonderful mix of stores and restaurants both local and national tenants; as an example, Starbucks, Dibellas Subs, Body Fuel are walking distance from EVENTO’s front door.

www.bookevento.com

YOU ARE ENOUGH.

THE NEED TO BELONG

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

I spend quite a bit of time talking about the conditioning of men. This conscious and unconscious programming we all receive about what a man is “supposed to be.” I speak on how pervasive and insidious it is. And how powerful it is. What I generally don’t talk about is the “why.” Why does this conditioning hold so much power over so many people? And why, once we are aware of the conditioning and the negative impact it has on so many, do we not push against it and change?

This month I am going to hijack my own column to take a step back and talk about what lies behind the conditioning and why it is such an effective tool of control. It largely lies in the space of a basic need we, as social beings, share, but rarely talk about:

The need to BELONG.

I want to start with a concept, the basics of which were shared with me several years ago and one I have expanded upon. Bear with me…

We have been on this planet, in our present form as homo sapiens, for about 200,000 years. Though it’s only been the past 10,000 years or so that we have lived in more solid structures – brick and mortar buildings, with walls to protect us and been more or less top of the food chain. But for the first 190,000 years or so, we lived out in the open, in caves or in thinly constructed dwellings and were not top of the food chain. We were largely not safe. In those times, if we did not belong to a community, if we became separated or were cast out from our people, we could not survive.

BY AMY BLISS

Not belonging = death.

Now, there is some debate about this next part. While we have developed very high intelligence, we are still part of the animal kingdom. We still share the vast majority of our DNA with other mammals. There is still a part of us –call it your primal, primitive or reptilian brain – that is almost exclusively based in instinct. And while our cognitive brains have developed the capacity for vast thinking, creating and problem solving, there is still a part of our unconscious mind that is purely instinctual. And that part of us has a lot more control that we realize.

Back to our history…why does this matter? We each carry with us, imprinted on us at some level, that 190,000 years of not being safe. Of needing to belong in order to survive. There is a part of us, a very instinctual part of us, that still equates not being safe, of not belonging with death. And it is powerful.

Wait. What? “I don’t feel like I’m going to die if I don’t belong!” you may be thinking. To which I say, are you sure? Consciously, probably not. However, if that were not true, then why do most of us have such a strong fear of rejection? Why do we hold back our thoughts and feelings when we don’t know how they are going to be received? Why would most of us much prefer to be part of the crowd rather than one of the few or only on stage? Why do we constantly compromise, even down to who we are and our beliefs, to remain part of a group or part of a relationship?

Let’s talk about that visceral response we

feel in our bodies at the mere thought of stepping outside what is expected of us. To be something other than how people see us. To stand up and disagree with the majority. To tell someone new that we have feelings for them. To be our true, authentic selves. The part inside of us that screams “NO!” just at the idea of the action? That is our instinct telling us “stop!” Our hearts start to race, our palms get sweaty, adrenaline starts pumping. These are all instinctual reactions to a perceived threat. If we go against the grain, if we risk rejection, we are not safe. And if we are not safe, we will die.

And what is rejection? It is not belonging.

How many of you spent a considerable amount of time, maybe years, pining over a love interest and never saying anything? How many of you have had an idea for a business, a product, a book that you have never acted upon? How many of you have longed to pursue a degree, a job, a passion that you don’t because of what your family or friend group might think? How many of you pretend to believe something for these same people and never say otherwise?

I would hazard to guess you said “yep, I’ve done that” to some or all of these. If belonging weren’t so vitally important to you, if the fear of being different, being rejected weren’t so strong, then why would you hold back in any or all of these?

This is why conditioning is such a powerful tool. Dare I say weapon. It plays upon our need to belong. It gives us the guidelines for being accepted by the group and doesn’t care about

who we are as humans or the impact conforming has on us as individuals. And these “guidelines”? They exist for every group, every relationship we have – family, friends, school, religion, business, community, country, etc.

Now, I’m not saying rules and laws be damned! There are certain rules that are needed for us to coexist in society. It’s not OK, for example, for psychopaths to kill whomever they want just because that is who they are as humans. But it is OK for boys and men to cry. In fact, it’s cathartic and healthy. Though many men won’t because of a deep seeded fear that they will be rejected if they do. See where I’m going?

Though there is good news in all of this!

First, is we can override this visceral feeling to conform. While we can’t stop the immediate biological response, it’s instinct after all, we can pause, breathe and remind ourselves that we are safe. That if we are rejected and no longer belong to a particular group or relationship, that we are, in fact, not going to die.

What’s the worst that could happen if you professed your love? If you left your church because your beliefs changed? If you told your family your politics are different or you are quitting the job you hate to write a book? Maybe you are rejected. Maybe you are rejected by those you care about the most. It wouldn’t feel good for a time, then you’d get over it and move on. Probably a much happier

human for being true to yourself. And in being true to yourself, you find your people. Those that love you for you and not for conforming. Or maybe, those that you fear being rejected by, will love and respect you even more for living your truth.

Second, this primal part of us is a vital piece of who we are. It’s that part that tells us something is amiss. While sometimes it’s a bit overzealous in its job, it keeps us safe. It’s that spidey sense we get when something isn’t right. Thank this part of you. Don’t fear it or try to eliminate it.

And finally, once we recognize and accept this part of us, we tap in and acknowledge, we realize this is also the source of our intuition. And our power.

Stay tuned! More on these next time…

Amy Bliss, JD, MBA, is the founder of The Warrior cOre, which offers coaching, workshops, men’s groups and retreats to help men identify and shed the conditioning from family, society, religion, educational systems and culture, of what a man is “supposed to be” and learn to live as the humans they are, independent of these constraints. To connect, please visit thewarriorcore.com or schedule a Discovery Call at https:// amybliss.as.me/

Amy also coaches and consults leaders and businesses on the power of belonging in the work place. Please email her at amy@amyblissconsutling.

com or schedule a Discovery Call for more information.

NOTE: To all non-binary readers – this and other articles are written from a binary and usually heterosexual perspective, not to be exclusionary, but rather because our conditioning is binary. It starts with the proclamation “It’s a girl!” or “It’s a boy!” Other ways of being generally show up well after these statements and long into the conditioning. The other reason is that non-binary, non-hetero identifying people tend to be much further along in the process of undoing conditioning than those who identify as binary and/or hetero.

“And in being true to yourself, you find your people. Those that love you for you and not for conforming.”

YOU ARE ENOUGH.

MISS JULIE

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Tell us a little bit about yourself and your background.

I am a licensed Master of Social Work (2001) who went back to cosmetology school at the age of 40, and earned my teaching licensure in 2021. Currently, I operate my own salon out of my home, and between clients and after-hours, I spend much of my time working to open Miss Julie’s School of Beauty to students.

What is Miss Julie’s School of Beauty? How did it get started?

Miss Julie’s School of Beauty is a startup, nonprofit cosmetology school in Rochester, NY, providing vocational training to those at risk and survivors of human trafficking. By offering education leading to licensure, we can set up survivors sustainably, with a career that offers financial stability.

My first contact with a human trafficking victim came in the form of a late-night phone call. At the time, I didn’t recognize trafficking as the pervasive human rights issue that it is here in Rochester, NY. This situation didn’t look like the human trafficking I - or many of us - would expect. The caller hadn’t been snatched off the street or sold across state lines. She wasn’t locked away or chained up. She was a friend from school. Until that phone call, I don’t think anyone realized she was homeless, desperate, and scared.

During that conversation, she explained

that she had been too embarrassed to tell anyone, but for some time she had been bouncing between living situations. Now, she was being asked to perform in the bedroom in exchange for a roof over her head. That’s actually pretty common in stories of survivors – rather than being physically forced into a situation, traffickers prey on vulnerable people, usually girls or women – and might offer them a

up the young woman with her own apartment and a job.

That was in 2018. Now, as a licensed social worker with a teaching license in cosmetology, I’m ready to do more.

Tell us about some of the women who have inspired you through this journey.

Honestly, the inspiration has come from the courageous girls and women I’ve met in the safe houses, and the survivors piecing their lives back together. We’ve interviewed some of them, and their resilience in overcoming intense trauma is astounding. It’s made me want to be stronger.

Tell us a little bit about your vision for your business. What is the mission behind the creation of the school? While several organizations in Rochester do excellent rescue and rehabilitation work, we seek to fill the gap that exists post-rehabilitation, as survivors reintegrate into the community.

place to stay in exchange for sex or providing sex to other “clients”. With my training as a social worker, I was able to intervene and connect my friend with the groundbreaking nonprofits Angels of Mercy and Out of Darkness. After that, I created a crisis program through my pre-existing ministry, Christ for Kids, and set

When a trafficking victim has spent time on the street, they will likely be arrested for the very situation they have been forced into. Even if escape becomes possible, afterward - left with a criminal record - they experience extreme difficulty finding a job that pays a living wage.

We believe that your past shouldn’t keep

PHOTO BY JULIA RABKIN

and rehabilitation work, we seek to fill the gap that exists post-rehabilitation, as survivors reintegrate into the community.

When a trafficking victim has spent time on the street, they will likely be arrested for the very situation they have been forced into. Even if escape becomes possible, afterward - left with a criminal record - they experience extreme difficulty finding a job that pays a living wage.

We believe that your past shouldn’t keep you from a beautiful future. Acting on that conviction, we provide survivors and those at risk with an opportunity to earn a cosmetology license and enter a rewarding career, at no cost to them. Because a NYS-granted cosmetology license removes the necessity of a background check, graduates are free to pursue an independent living without the necessity of explaining a traumatic history.

What do you feel is the real key to women empowering other women?

Women can empower each other by taking the time to see other women for who they are, not just focusing on outward appearance and circumstances.

As we prepare to open the school itself, we’ve also developed an awarenesstraining program for local salons. Much of our material, in addition to

explaining what human trafficking is and what it looks like, encourages salon professionals to really see the people who sit in their chairs, offer support, and not jump to conclusions.

What types of services do you provide or teach at the school?

We are a cosmetology school, so our graduates are granted a NYS-issued cosmetology license. This opens doors to many amazing career paths, not just behind the chair, but in product development, sales, or continuing education to become an instructor. While most of our students will be survivors receiving scholarships, we also will be accepting a limited number

of applications from paying students as a way to provide anonymity to survivors and to make the nonprofit itself financially self-sustainable. (If you are contemplating a cosmetology career and want to support our work, please consider filling out a pre-application on our website.)

We are also able to take students as young as 16.5 years old, provided they have a GED. This is really important, since about 28% of trafficking victims in North America are minors. We can even help prevent trafficking, by taking at-risk girls of high school age and giving them an opportunity at a career.

How do you juggle the hectic schedule of balancing your professional life with your family life?

I’m intentional about regularly setting aside time for my husband and our teenager. If I have meetings out of town, I’ll usually take them with me and turn business into a mini familymemories trip.

What are some of the pros and cons of owning your own business? What do you do to de-stress?

I guess I don’t see the school as a business, as much as a deeply-needed program. Knowing my vocational calling allows me to help local survivors keeps the stress in perspective.

“Miss Julie’s School of Beauty is a startup, nonprofit cosmetology school in Rochester, NY, providing vocational training to those at risk and survivors of human trafficking.”

That said, I’m very intentional about making time for silent retreats at the Abbey of the Genesee. I go on silent retreats about three times a year for 3-5 days. During that time, I leave my phone at home and tune out the entire world to get into a contemplative state of being. I love to worship and pray with the Monks at the Abbey. My faith is what drives and sustains me.

What is one piece of advice you have been given that you have never forgotten?

Don’t make a permanent decision based on a temporary circumstance.

What have you found to be challenging in creating your business, especially with everything going on in the world recently?

“Everything going on in the world” is the reason for creating this school. Because the program must be stateaccredited, there’s a lot of red tape to navigate, particularly regarding the physical location of the school. And because human trafficking isn’t widely understood, much of the preparatory work we’re doing involves educating potential donors on the issue as we seek funding.

What is your vision for the future?

Where do you see yourself in the next 3 years? What about 5 years?

In the next 3 – 5 years, I see myself actively involved with students, both at the school and beyond. I’m so excited to see where students will go, and what they will do post-graduation. Seeing all the doors that can open to

them, and being part of their journey, makes my journey in founding the school worth it all.

What do you think are the biggest problems facing young entrepreneurs, especially females today? How do you think Miss Julies School of Beauty will be able help with this challenge?

Especially for the students we will be training, the challenge to earn a livable wage while figuring out what’s next can be overwhelming. I believe at our school, state licensure is key to offering financial stability to our students as they plan for the future. So many opportunities for professional development exist in the beauty industry. For those who walk in with a GED and a work ethic, opening their very own business is attainable with this state-issued license. We plan on supporting our students every step of the way, not only in attaining licensure, but by teaching the necessary skills to become a successful business owner, should a student choose that path.

What is one word that you would use to describe yourself and why.

I am dedicated - to God, to my family, to the school, to the students, to my calling, and to myself. When you are dedicated to something, emotions no longer dictate your actions. Hard days, sad days, and difficult circumstances can impact what you do, but dedication pushes through all those things.

Tell our audience something people

may not know about you? My pink hair is a symbol of personal freedom.

Where will we see Julie Chapus next? You’ll see me instructing at Miss Julie’s School of Beauty! While there’s a lot of work left to be done in getting our doors open, I continue to be blown away by the generosity of donors and the willingness of the community to come alongside human trafficking survivors.

If you’d like to be part of the work we’re doing, please visit our website at MissJuliesSchoolofBeauty.org to find out how you or your business can contribute!

“Honestly, the inspiration has come from the courageous girls and women I’ve met in the safe houses, and the survivors piecing their lives back together.”

HEALTHY HIGHWAY

BY WANDA COOPER

Tell us a little bit about yourself and your background. I have always been active and knew from an early age that I wanted to be a Physical Education teacher. My senior year of high school I had an opportunity to be a student teacher and that confirmed my passion. I graduated from Kent State University, started my teaching career in Fulton New York and finished in Rochester. Being a K-2 Physical Education teacher is the absolute best.

Not only could I use all my creative ideas, I received hugs all day long!

I have 2 daughters who have supported me on this journey. Both have the entrepreneurial gene as well. I love to travel and am an avid pickleball player. I enjoy being out in nature walking, biking, kayaking. I am fortunate to live on Lake Ontario where I enjoy beautiful sunrises and sunsets, and get to be lulled to sleep every night by the gentle sound of the waves.

What is the Healthy Highway, and how was it started?

Healthy Highway started 15 years ago as a traffic-themed wellness curriculum for schools. It has now evolved into a philosophy whereby healthy choices in all areas of one’s life are recognized and celebrated. It is designed for families to become aware of the choices they make to have the healthiest lifestyle for their own individual needs.

It has been a trip of a lifetime. 5 different “roads” led me to destinations I never knew existed.

Road 1: During my last 5 years of teaching all PE teachers across the country were given the charge of teaching nutrition. My question was how to do this and keep the kids moving. I began with 6 traffic signs, each having a safety slogan to help the children move safely in my gym. Example: the stop sign meant: “Stop… always wear sneakers.” It was an easy transition to apply nutrition slogans to each of the signs. Stop now meant: “Stop…always eat breakfast.” The importance of each traffic sign would then be discussed.

I developed a traffic-themed approach that was used all year round. Each year it expanded so that the vocabulary and concepts were being incorporated into each classroom, the cafeteria, nurse’s office, counselor’s objectives, art projects, and even a rap was created in music class!

My favorite expansion was the 2nd grade chef program. This was where the students wrote a snack recipe, prepared the snack and served it to the entire school during lunch.

Road 2: As I watched my students embrace the concepts and apply their knowledge to making as many “green light choices” as possible, I knew I wanted to share the program with other professionals. This road gave me opportunities to travel the country, presenting at state and national PE conferences. I also had opportunities to do Healthy Highway workshops for school districts so that they could incorporate the concepts to have a consistent vocabulary and theme throughout the entire school.

Road 3: Never saw this one coming! I wrote a book entitled Healthy Rules of the Road. The success that the curriculum was having in the school environments was now being transferred to a book for families, an “owner’s manual” for parents.

Road 4: I was asked by the Oswego County (New York) hospital and Health Department to be part of a three-year initiative to help students in the county to become healthy lifelong learners. We had a great start, showing significant impact on students

in all the 24 elementary schools. We received the “Promising Practice” award from the National Association of City and County Health Officials. This meant the program demonstrated exemplary and replicable qualities in response to a local public health need. Our program reflected a strong local health department role, collaboration, and innovation. I was very honored to be part of this one-of-a-kind initiative. Road 5: The Hug “REV-olution”. Rev, the Healthy Highway mascot, became a huggable, stuffed dog-shaped pillow for companionship and comfort. Everyone who meets him has to hug him. This led to a new mission…to provide Rev pillows to children in need. By the end of the first and second “campaign” of raising funds, 344 Rev pillows have been distributed to organizations such as: Greece police department, Center for Youth, Open Door Mission, The Hub585, Bivona, Golisano Children’s Hospital, SPCC, Rochester Regional Health, and Dreams from Drake. The “Hug” Revolution is designed to help organizations working with children in need and occurs each year around the December holidays. The “REVolution” is an on-going year-round initiative to help all children in need of his companionship.

What made you decide to create the Healthy Highway? What is its mission?

As I watched my students embrace these new “rules of the road” it was easy to put a curriculum together. Many students came up with ideas and activities that I built into my lessons. I knew I wanted to share Healthy Highway with other professionals.

I have watched it expand over15 years

“Healthy Highway started 15 years ago as a traffic-themed wellness curriculum for schools. It has now evolved into a philosophy whereby healthy choices in all areas of one’s life are recognized and celebrated.”

and with many changes of direction. Healthy Highway started as a curriculum that I was fortunate to travel the country and present at conferences. I did workshops to implement my program into schools. The best part for me was to watch how each school created new ideas that were not in my curriculum. It was nice to know I helped inspire teachers and students alike to be creative in their own journey down the road to healthy choices.

The mission of Healthy Highway is to empower children and families in making the healthiest choices for their individual “engines.”

Who are some of the people that helped inspire you, especially with the creation of Healthy Highway?

My students inspired me to create Healthy Highway. Ideas even came from them. I remember one young man was in the hallway waiting to enter the cafeteria to get lunch. He looked at me and said: “the horns are too loud!” meaning everyone was talking to loud! Over the next 5 years the curriculum grew to include many visuals and activities. I even partnered with high school students who came in and helped with activity stations. One high school student climbed inside a box that was made to look like a fuel pump. My second graders did not know he was inside the pump. As they came to the “pump, they pushed a fuel button and the high school student choose a plastic food to match and sent it down the “hose”. I wish you could have seen the surprise on their faces!

I really did not foresee that this would become a curriculum, with posters, a pledge, a rap, and Rev as the mascot.

I did not see traveling the country to present at state and National PE conferences, being part of a one-ofa-kind initiative driven by the local hospital and health department to implement Healthy Highway into 24 elementary schools. I did not see working with organizations helping children in need. These wonderful opportunities all came to be because my students embraced the easy-tounderstand traffic themed vocabulary to apply in making the best choices for themselves.

As teachers heard their students use my vocabulary, they inquired about what we were doing in my class. Not only did the program expand into the cafeteria, but it became school wide. The nurse, art teacher, music teacher, counselor, and classroom teachers all joined in. They took my vocabulary and applied it to their objectives so we were consistent throughout the school. Gardens were started, we challenged the local police department to make 500 healthy choices and the school won. Officers came in and served lunch to every student. My favorite however was the 2nd grade chef program. We gave the students a list of ingredients, they wrote a recipe, made it the next morning, wrote a promotional ad to read on the morning announcements as to why everyone should try their healthy snack, and then the “chefs” served the snack at lunch�� These ideas were not in my curriculum but instead motivated the schools to jump start their own ideas.

What do you feel is the real key to women empowering other women? I believe the key to women empowering other women is our unique quality of

being authentic.

I appreciate when women share their experiences and challenges. This provides much needed support when starting a new business.

Did you always want to be an entrepreneur? What did you do prior to this career?

After teaching Physical Education for 30 years, I did not see owning my own business.

Tell us about some of your goals and dreams for you personally and professionally. Personally, I would like to continue travelling in my camper. I have many states to visit and enjoy. Professionally I would like to continue helping children in need. I have learned so much through meeting what I call “angels” at the organizations who every day work to help these children. Working with families to give them tools to develop their own highway to healthy choices is a continuous goal.

What are some of the pros and cons of having your own business, versus working for someone else?

Pros: I enjoy the freedom of making my own schedule. I have always been an organizer so to have the flexibility to put hours into Healthy Highway, as well as hours for outside activities keeps me balanced.

Cons: It has been challenging do to this solo. Education is what I know so to jump into the business world was a huge learning curve. I did not have other business connections to help with marketing, strategies, publishing, etc.

“Whenever and wherever I can raise the awareness of children and families to the power of healthy choices, I know I am on the right road.”

I believe my greatest STRENGTH is my passion to help children and families discover the power of a HEALTHY lifestyle. One of the strengths of the Healthy Highway philosophy is that it can be individualized to meet the unique needs of each PERSON.

“

If you could do one thing you have never done what would it be and why? I would love to see the Northern Lights. To spend a few days in this spectacular show of nature would be remarkable.

What do you hope to accomplish with Healthy Highway?

I would like to raise the awareness of as many children and families as I can to recognize the many “green light” choices they make every day. Not only recognize these choices but celebrate them. If a “red light” decision is made, look at how to turn it into a green light choice. We often have a narrow focus to just look at our food and exercise choices but there are so many other areas to include in becoming as healthy as we can be.

What is one piece of advice you have been given that you have never forgotten?

I remember attending a Physical Education workshop and was so inspired by the speaker. He was a mover and shaker in the P.E. world. Teacher, organizer of his state association, editor of the Great Activities newsletter that went to teachers across the country and always promoting our profession. Healthy Highway was only an idea at this time. I decided to speak with him at the end of the workshop, telling him my thoughts of publishing my program. His words to me: “Go for it!.”. I so appreciated his time and encouragement that day. His words always stayed with me. I wrote him a letter to thank him and to tell him that Healthy Highway was now out in the world!

If you could pick one person that has stood out to you throughout your career, who would it be and why? My sister Debbie. She has been on this road with me from the beginning and her support has meant the world to me. She has always encouraged me…even through the times I thought I should let Healthy Highway go. She has been a co-creator of so many of my ideas. I dedicated my book “Healthy Rules of the Road” to her since she is the strongest woman I know.

What’s the most important risk you ever taken? How did it play out for you?

The biggest risk was moving from 30 years in education to the business world. If I did not have the support of several local print shops, this never would have happened. All of a sudden, I was making decisions on fonts, jpegs, lay-outs, binding, glossy vs matte, and quantities. Each business I worked with was so patient and would just make the projects happen. Record keeping… ask my accountant how well I do on this! Holy Childhood, a local school serving students with intellectual and developmental needs, has a program called Partners with Industry. This group of skilled and diversified workers, people of all abilities, fulfilled my Healthy Highway school kits. It is a great business model that supports local business needs.

Because Healthy Highway comes from my heart and I know it works, I realize how these businesses were put in to my life to make it happen. It certainly played out well as it was truly a team effort.

How do you continue to constantly grow both personally and professionally? What have been some things that have worked well for you, and some that have not.

I recently became a non-profit. I am learning what this entails and how it can help move my business forward. Personally, I am learning how to drive a camper!

Each “road” I have gone down has required me to grow. Being a presenter at conferences gave me the opportunity to speak in front of groups. Bringing workshops to schools and training staff certainly upped my organizational skills! Writing a book was very challenging, learning how to write the content, place the graphics, but also then to get a library number, publicize, and promote. To be part of a one-of-akind initiative of developing and implementing my curriculum into 24 elementary schools was a huge undertaking. Working together with the health department and hospital brought an entirely different dimension to my program. And currently running the “Hug REV-olutions” are a lesson in obtaining financial support as well as community support.

What have you found to be challenging in your business? What do you feel you have been successful at?

Challenging: The switch from education to business was a huge learning journey. I found people who were excited about what I was doing but often did not have the expertise to move me where I needed to go. This slowed my progress of letting people know the work I was doing. Because of the lack of visibility, it also made it more difficult to receive

“I recently became a non-profit. I am learning what this entails and how it can help move my business forward.”

funding to support my campaigns. I wish I had become a non-profit earlier in my journey as well, since I believe that would have opened more doors. Where I have been successful is talking with people at an event, or presenting at a workshop, or meeting someone new that needs an introduction to Healthy Highway. This is when my passion ignites. I know within a minute if they understand my vison. Usually by the end of the conversation they are speaking with traffic-themed vocabulary as well!

What is your vision for the future?

Where do you see yourself in the next 3 years? What about 5 years?

I am looking for someone to take the “driver’s seat” to keep Healthy Highway moving forward. I would then take on the new role of consultant since I still have so many ideas!

This person needs to be someone who understands my passion and sees my vison to help children and families be as healthy as possible.

I can see Rev as the author of his “adventure” books.

My vision is to see my REV-olution campaign be available across the country. I hope to continue empowering children to be lifelong healthy learners.

If you could give your younger self one piece of advice, what would that be? Say yes to each opportunity and enjoy it!

What would you say is your greatest area of expertise and why?

I believe my greatest strength is my passion to help children and families

discover the power of a healthy lifestyle. One of the strengths of the Healthy Highway philosophy is that it can be individualized to meet the unique needs of each person.

I also love connecting with people, listening to their story, and finding ways to collaborate.

I have learned so much in the past 2 years of working with the local organizations helping our children in need. Many of them I did not know existed, and yet I say they literally “landed in my lap” to partner with.

Have you drawn professional inspiration from other women? If so, who and why?

I have been very fortunate to be surrounded by women entrepreneurs and leaders most of my life. Being in the wellness arena, I have many friends who share my vision of making the best choices we can to be as healthy as we can be.

A second group of women that have inspired me are the ones I have met during the REV-olution. These women are working with children in need. I call each one of these women “angels” as they are compassionate and strong in their mission. They are truly inspirational to me.

What do you have planned next for Healthy Highway?

I just completed my third “REVolution” of distributing the Rev pillows to local children. I will be leaving for Florida where I hope to connect with local organization there who provide similar services as the groups

here. I will pack the camper with Rev pillows and start the “On the road with Healthy Highway” campaign… delivering Revs to children in need all the way to Florida!

Upon my return there is talk of a “Happy Healthy Highway Day” in July. This is where local businesses in the wellness world will come and share their expertise with families. Families will laugh, learn, play, and meet other like-minded families. This is our major fund-raiser where all proceeds will go to the next Hug Revolution.

Whenever and wherever I can raise the awareness of children and families to the power of healthy choices, I know I am on the right road

“I would like to raise the awareness of as many children and families as I can to recognize the many “green light” choices they make every day.”

Come, Vieni.

...find yourself at our estate, nestled in the conservation corridor of the Bruce Trail, atop the Niagara Escarpment, where our wines are meticulously crafted from the fruit of vines cultivated on the rolling hills of the Vinemount Ridge.

As our name suggests, we welcome you to experience our compelling range of award winning wines and spirits and join us in celebrating this distinct Canadian wine region.

wine & spirits. hospitality centre. bed & breakfast

THE COMPASSION PROJECT

BY CHRISTINE PIACENTINO

Most days, I live with anger and fear! Why anger and fear, you may ask? I was afraid that my son’s prognosis would isolate him. Anger that I had to fight this battle at all. Through the years, I watched as other parents had kids that could live a more normal life and do things my son couldn’t do easily. Since my son was diagnosed, I feared the prognosis would be accurate. Every loss of a milestone my son had was a loss we grieved every day. Jon’s reliance on a wheelchair came much later than anticipated. He was nearly 22. However, watching Jon walk on his own became frustrating and scary all at the same time. Jon first lost the ability to stand from a seated position on his own. He needed to hold my forearms to stand up. Once standing, Jon needed to stand with his legs about 12 inches apart. When standing, he had to thrust out his tummy to obtain the perfect balance point so he could walk. Eventually, walking became perilous. Balancing his body would be more complex and more challenging. Carpeted or uneven floors would cause Jon to topple to the floor as if he were an unstable Jenga game tower.

When Jon finally got his power wheelchair, everyone thought great; he had his independence back! Yes, Jon loved his freedom, but with the wheelchair came accommodations that needed to be made; we had no idea that we needed to make these changes. We didn’t think about them until Jon had to use a wheelchair full-time. Items like ramps, single-story living space, a

patient lift, and an accessible vehicle. Accessible vehicles need to be modified to support the weight of a wheelchair.

Yes, most parking lots have accessible parking spaces, with access lanes to exit the car. The access lane is the space with diagonal lines; it is always next to an accessible parking space. You are probably thinking no big deal. Park in one of the handicapped spaces. But what do you do if someone parks in the access lane? You may feel it’s easy for the disabled to find another parking spot. What if the parking lot only has one accessible parking spot with an access lane? The access lane is usually in front of the curb cut out, so the wheelchair user can safely access the store. I’ve had instances where I was shopping with my son, and someone parked in the access lane in a parking lot with one handicapped-accessible space. I had to park in a regular parking spot across the parking lot, so my son could get to the curb cutout to enter the store. This was dangerous as he needed to cross the parking lot to enter the store. People driving in their cars can’t see him as he is sitting and not walking. Hence, I was fearful until he got onto the curb cutout. It surprised me that when I asked the woman who parked in the access lane if she realized she had parked there, she had no idea what I was talking about. I had a few instances where I asked people if they knew they had parked in the access lane for an accessible parking spot. Most people appreciated that I was raising awareness; other people, however, told me to mind my own business.

sometimes become a challenge. My van has a ramp on the right side to safely let my son out of the vehicle.

According to two surveys by BraunAbility, the leader in ramp accessibility vans. The first was to see

• 74% of people have personally seen an accessible parking space being improperly used.

• 57% of respondents didn’t know what the striped spaces indicated.

• 15% of respondents didn’t know striped spaces meant anything. The second survey of BraunAbility Van Owners highlighted the following:

• 89% of wheelchair users feel excluded

enjoying the independence they deserve.

• Nearly 2/3 avoided going somewhere because they were not sure if it was accessible

• 52% did not go somewhere because they could not find accessible parking.

Living with my son has caused me to be aware of accessible parking issues. These issues are why I joined The

Compassion Campaign founded by my good friend Jessica Fabus Cheng, Mrs. New York International 2023. The mission of The Compassion Campaign is to create community through compassion. The Campaign seeks to solve the improper use of accessible parking spots, not by confrontation but through rational conversation. By displaying our logo, you are making space for personal advocacy and creating a platform to share your thoughts, perspectives, and personal stories.

We need you! Become an official Compassion Advocate and receive your FREE Compassion Campaign Starter Pack at www.thecompassioncampaign. org

We know minutes matter.

.It was there that I met my husband, discovered my passion for cognitive psychology, and began appreciating other countries and cultures. At RPI I earned a B.S. in psychology, and M.S. in human factors psychology, and an M.B.A. I was there for

Tell us about your career. What led you to currently be living in Egypt? After teaching in New York for a bit after earning my PhD I realized I needed to up my game in the research department which led me to return to my Alma Mater RPI to do post-doctoral work in a new area. Turns out this new area was an old love: Tetris! Long story short, this led me to use Tetris to study interface switching in Arabic-English biliterates. I came to Egypt to do so as a Fulbright Scholar in 2019. I returned home to New York when the pandemic started and used that time to start some of my intellectual work and to write my best-selling book. The American university in Cairo invited me to return in 2021 and I haven’t looked back.

You currently have been running for Dr World. What made you decide to choose this path?

I am so new to pageantry it’s crazy! The first year I went ot Egypt was also the first year I competed in a pageant! I compete for Mrs. New York America, as Mrs. Dutchess county, so much fun! Living abroad and doing such new work in place not familiar with <<>> doesn’t leave me with a lot of time to work a whole separate charity. The Dr. World Productions organization is fantastic!

My work gets to be my platform; how amazing is that! And for good reason, I spend so much time on it that it just makes sense. “Because smart is beautiful” is the pageant system’s motto and I truly believe that. The system is for women with doctorates and in most cases our platforms are related to our work.

What is your platform?

Tell us about some of the women that have inspired you throughout your career.

Inspiration comes in many forms and for me it is the approach for how my mother was raised and how I was raised. My grandmother, a woman of color, owned a popular hair salon that serviced women of color in the 1930’s, 40’s and 50’s, most of whom worked as domestic employees for white people. Remember the movie ‘The Help’ with Viola Davis? Yes, like this. Anyway, she was shocked at how they talked and how they doted on the families they worked for in many cases talking so lovingly about the children they cared for at their jobs and never once discussing their own children. My grandmother saw this over and over and was determined not to let that be the case for her own children. She had three girls and they never once had to do housework. They had to do their school work and learn musical instruments. That was it. My mother treated me the same way, normalizing using my brain and talents, and not my hands as work.

Bringing cognitive science to North Africa. Psychology is very popular in the US and Europe but only very recently has it become of interest to study in Africa. There are only a handful of college and University psychology programs. Even more rare is the type of psychology I study: cognitive science, which tackles issues such as attention, memory, learning, language, and performance. My goal is to be North Africa’s Cognitive Scientist.

What does your family think about being in another country?

It’s not easy when you don’t speak the language and we travel back and forth as well. However, it truly is an irreplaceable cultural experience!

Tell us about some of your goals and dreams for you personally and professionally.

If I can make cognitive science an actual thing here in Egypt and North Africa

“Probably being more honest with myself about who I am and what I have to offer. That’s neither good or bad, it’s just plain old honesty with one’s self.”

WELCOME DR WORLD

DR JACKIE BERRY

Tell us a little bit about yourself and your background. Hi Kelly! I am such a fan of you and your work. I am delighted and so very much honored that you asked me to participate. Thank you, Kelly, for all that you do!

I was born in Washington D.C., and moved to upstate New York with my parents. I went to college at Rensselaer Polytechnic Institute as a psychology major.

“If I can make cognitive science an actual thing here in Egypt and North Africa that would be amazing. Step by step I work towards that goal every day.“

that would be amazing. Step by step I work towards that goal every day.

How do you balance a hectic professional life with your personal life?

I don’t! Luckily, I don’t need a lot of downtime for myself because I love what I do so much.

If you could do one thing you have never done what would it be and why?

Learning to code so that I can better use and understand artificial intelligence. It regularly integrates with my work but I’m a scientist, not a programmer, so I depend on others to use it for me. I wish I could do it for myself or atleast better understand it.

What do you hope to accomplish in the next year? Loads. Getting my laboratory going, normalizing cognitive science in the region, and selling more copies of my book!

What is one piece of advice you have been given that you have never forgotten ?

Treating people with respect. Being a mom goes a long way with that; if I remember that everyone is someone’s son or daughter, I am consciously gentler and kinder.

If you could pick one person that has stood out to you throughout your life, who would it be and why?

I am a big fan of Sara Blakely, who founded Spanx. She really built her

billion-dollar company from the ground up. She is a more recent person but she stands out nonetheless.

What’s the most important risk you ever taken? How did it play out for you?

Leaving my job as a university lecturer, who was already running a laboratory, to return to the work of learning how to do research after having already earned my doctorate. Sometimes it’s one step back two step forwards and it really paid off.

How do you continue to constantly grow both personally and professionally? What have been some things that have worked well for you, and some that have not. I am never satisfied and am constantly looking to improve my practices and routines. Remembering who I am works well for me and not trying to be someone else.

How have your priorities changed from when you first started this pageant journey? Fitness had been off the table for a while, but I am back in to that now. There is a ‘Pyramids Marathon’ that will be held here next month and I am considering signing up purely for the motivation!

Knowing what you know now, is there anything you would have done differently when you were first starting out?

Probably being more honest with myself about who I am and what I have to offer. That’s neither good or

bad, it’s just plain old honesty with one’s self.

Tell us about one person that has impacted your life, and how. Same as my response for question #6, my grandmother and her high, high expectations for us really determined my life’s course.

What is your favorite place you have visited in Egypt? The Nubian village in the south of Egypt!

Where will we see Dr Berry next? Let’s wait and see for that one!

“Inspiration comes in many forms and for me it is the approach for how my mother was raised and how I was raised.“

RECLAIMING HER time!

DR TUNYA GRIFFIN

Pastor Dianna-Henderson is “Reclaiming Her Time!”

In 2017, When Waters asked Mnuchin why his office had not responded to a letter from her office regarding President Trump’s financial ties to Russian banks, Mnuchin prefaced his direct response to the question with a series of formalities — mostly compliments to Waters. Waters, however, was clearly wary that Mnuchin might be stalling in order to avoid answering the question, and repeatedly attempted to redirect him by insisting that she was “reclaiming my time” — a phrase rooted in House floor procedure that has since swept the internet.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

The “Reclaiming My Time” quickly became the gospel of liberation for many Black Clergy Women who saw the elevation of Black men in society as problematic because it was coming more and more at the expense of Black women. The writer, Evans describes this process as, “one of the dominant groups in society creating divisions within subordinate groups by raising some of the subordinate class at the expense of others. Therefore, Black women found themselves subjugated both by race and class and by their black male counterparts.” The challenges faced by these women as they faced entrenched and institutionalized gender roles, placed them at a similar disadvantage to the Black men they had worked alongside to help.

Recently, Dr. Tunya Griffin in her series, “Reclaiming our Time”, she interviewed her good friend and Pastor Dianna Henderson to discuss, “what ways she is reclaiming her time.”

“Release the champion inside of you!” would have been a phrase heard ringing in the halls of local community rooms in Buffalo, New York 20 years ago, from the voice of a woman who was inspiring youths of all ages. Dianna Henderson not only inspired young people by word, she helped to physically build many up from ground zero with years of dedicated work as a social worker and

transformational leadership developer. But her story does not begin there. As an African American woman and a single mother at the age of 18 she filed to enter The United States Army in 1975. A dream that kept her persistent on the path to the unknown. Leading withcourage and defying all odds to

her was born. She quickly rose to the top as she was recognized for someone who could take on new challenges and successfully lead her peers. This would include the command of an entire battalion of up to 1,000 soldiers. In recognition of her service, she was a

recipient of the Congressional Award, Celebration of Excellence Award, the Army Commendation Medal of Meritorious Service Award, Community Service Award, Commander’s Award of Leadership, Proclamations, and numerous others.When Dianna’s tour of service was over there was something that had changed within her. It was a spiritual transformation that had brought her to the decision to now pursue a much higher path. She soon attended Bishop College in Texas. A Christian seminary school that once again introduced her to people from all levels of society, becoming one of her most fulfilling life moments. But as we know life comes with its many surprises, completely unexpected launching us further into the unknown.In 1979 while visiting her family church in Jersey City, New Jersey a visiting pastor, named Bishop William Henderson became wittingly interested in courtship with Dianna. As she returned back to college there were moments that she would see Bishop Henderson, at church convocations or revivals. But there was one moment in particular that changed the course of time for them both. After one encounter he kindly asked for her address to the college she was currently attending.

From then on letters would begin to pour in. Again, there was much to be explored and considered on this new path. 20 years her senior

““There is no progress without pain.” Today she remains a dream realized, assured that out of even the hardest of circumstances a vision can still be born remaining in the presence of life!”

Dianna thought it impossible to marry a man who others would think was her father! But as mothers often do, Dianna’s mother, Jeanette Stevens shared a few wise words, “You should notcare what anyone else thinks!” Soon after Dianna accepted his proposal by letter which simply stated, “Will you change your last name to mine?” And she began once again a new journey.With marriage came the acquaintance of a foreign place. Dianna packed her things and moved to Buffalo, NY with her husband Bishop Henderson. Bringing along her son, Dwand Stevens, and later becoming mother to two more children. Consumed in the fury of the church and rules she had not yet encountered before she became lost in the system, somewhat far from the vibrant and dynamic woman she once was. But the love for her family and husband remained.

She helped her husband maintain a historical site and church in 1973 that stood as one of the last stops on The Underground Railroad in Buffalo, NY. She supported her husband’s vision, sacrificing the comfort of their own home to move into the basement of this church in order to save and to continually protect this forgotten gem of African American history.

His vision quickly became hers.As years passed the fight for Dianna’s livelihood and purpose never grew stagnant. She enteredthe professional world as a District Manager for the Office of Children and Family Services, and soon after she pursued

the Senatorial Seat for New York State Senate. At every waking moment she remained an unrelenting force, diving deeper into reclaiming her time as a woman, leader, and activist. After her Senatorial race she took advantage of what was then new media, hosting and producing her own Radio show, Matters of the Heart, and television show, Mega SEED productions. Diving deeply into discussions with others, creating space for meaningful heart to heart conversations, and sharing the inspirational and transformational nuggets of wisdom God had placed in her heart. With the revelation of her true purpose Dianna began to write, self-publishing books such as, “Releasing the Champion Inside and Uncovering the Treasure Within,” “Dancing in the Secret Chambers,” as well as her upcoming book, “When Tears Become Blood: TRIUMPH THROUGH PAIN,” to be released this Spring. Her triumph could not have happened without pain. In February of 2022 Dianna was diagnosed with Stage 2A Breast Cancer, a shock to both her and her beloved family. Having lost her husband of 40 years in 2021 it seemed as though a wave of overwhelming defeat had swept over her. Yet she remained undefeated. After two surgeries, chemotherapy, radiation, and continued immunotherapy Dianna found herself with a renewed drive towards the direction of her dreams. She became a warrior fighting the physical and mental challenges required for her recovery.

Understanding that in order to truly

reclaim her time it first meant serving radical amounts of self-love and transparency within her own being first. Triumphing through inward tears of brokenness into wholeness and security.As her husband once said, “There is no progress without pain.” Today she remains a dream realized, assured that out of even the hardest of circumstances a vision can still be born remaining in the presence of life!

““Release the champion inside of you!” would have been a phrase heard ringing in the halls of local community rooms in Buffalo, New York 20 years ago, from the voice of a woman who was inspiring youths of all ages.”

WE ARE IN CRISIS

BY STEPHANIE FORRESTER

On Christmas Eve Greg Abbott Texas governor facilitated and celebrated the dropping of migrants in freezing cold temperatures without proper clothing in front of Vice President Harris’s home. This has been happening since September 2022.

A nation was in uproar about it it seemed, at least till after Christmas, you know the holiday that celebrates the birth of Christ being born into a stable that wasn’t his parents. Homeless after traveling 90 miles partly by donkey and foot to find a safe space for Jesus to be born, under demand of Caesar Augustus.

Now I am not a religious, but spiritual person. I was raised in the Catholic Church and just like you was taught right from wrong. I also have an EXREMELY colorful past to say the least. I got into advocacy after finding recovery from SUD (substance use disorder) October 6,2016. After decades of battling SUD, mental health issues and homelessness.

My traumas and depression lead me to self medicating, which lead me to drug use, prostitution and homelessness.

I have seen our own city officials cause harm time and time again to OUR homeless population. The most recent one right after Thanksgiving. RAW-Recovery All Ways & New York Recovery Alliance had attempting to stop the sweep from happening on multiple occasions. Telling city officials that their actions would cause harm, worse yet DEATH, and sadly we were right.

We shared evidence based responses that would be helpful NOT harmful and Mayor Evans, Corporate council Linda Kingsley, City Council member

Michael Patterson and other elected officials didn’t care enough to listen.

Want to close encampments?

1) Fund LOW BARRIER (no abstinence or mental health requirement) emergency shelters.

2) Fund LOW BARRIER - HIGH RETENTION long-term supportive Housing First initiatives. These programs do not currently exist in Rochester.

3) Drastically increase construction of public housing while legislating the decommodification of housing and health care.

Want to decrease syringe litter and public drug use?

1) Open Overdose Prevention Centers (OPC). OPCs are centers for safe consumption that are proven to reduce syringe litter by up to 80%.

2) Open LOW BARRIER - HIGH RETENTION Housing First options for people living with SSUD. Housing First is proven to reduce chronic homelessness. We do not currently have LOW BARRIER - HIGH RETENTION Housing First options. Treatment for mental illness and SSUD?

3) Demand increased funding for community mental health centers, harm reduction and evidence based SUD treatment centers. We need low barrier/ high retention, on-demand treatment for everyone.

HIV and fatal overdose? Increase naloxone distribution among people who use drugs. Open an OPC, as there has never been a fatal overdose in an OPC.

Want to end sex trafficking and street based sex work? Decriminalize sex work. And finally, commit to ending the failed, racist War on Drugs and distributing reparations for those harmed.

Not once did they take the time to listen to the voices of not only people with lived experience or those currently experiencing this.

This is something we, people with SUD, Mental health or houseless are quite used to. We are often invisible, and if we aren’t they make it a point

“My traumas and depression lead me to self medicating, which lead me to drug use, prostitution and homelessness.”

to push us further into the darkness by stigmatizing, traumatizing or arresting us.

The media and our government officials have been sharing a very one-sided story. A story that victim blames. A false story about having enough shelter beds and treatment beds. A false story about resources being offered and rejected. Failing to share how limited, inadequate, temporary the resources the resources

offered are. Failing to share the array of barriers and strings attached to these resources.

If YOU know something is broken or has set you up for failure before are you going to keep going back to it? No right? So why are our most vulnerable community members supposed to?

Again we told the city their actions were going to be harmful and because

of them. Not even a week later one of the Loomis street encampment residents died alone because his support network and home were swept away.

This is not just a Texas or New York problem, this is a WORLD problem and it’s going to take HUMANITY to come up with viable solutions.

“RAW-Recovery All Ways & New York Recovery Alliance had attempting to stop the sweep from happening on multiple occasions. Telling city officials that their actions would cause harm, worse yet DEATH, and sadly we were right.’

Celebrate fall with our new Harvest Riesling Bouquet

Rockcastle

LAUREL MCADOO

BY MAYA MCNULTY

Happy New Year!

For many a new year means better opportunities or a chance for a fresh start and brighter beginnings. Laurel McAdoo did just that by relocating to Upstate New York.

Laurel is the proud mom of three sons, Decovan and twins Marcelle and Myles. In 2004, at the age of two, Myles was diagnosed with Medulloblastoma, a pediatric brain tumor. After surgery, radiation and chemotherapy, Myles had seemingly beat this tragic disease.

Sadly, upon his five year post treatment scan, Myles was found to have a pontine glioma on his brain stem at only nine years old. Myles succumbed to this new malady after a short six months.

Laurel and Marcelle then formed ‘The Myles of Smyles Foundation’ in honor of Myles to bring smiles to the children and families impacted by medical tragedy. The first few years after Myles death the Foundation helped countless New York families. This advocacy also enabled the McAdoo’s to find support in their grief by supporting other families and agencies that had given so much to the family during their own seven year cancer journey.

Laurel, a Human Resource professional and single mother, paused the Foundation to focus on raising Marcelle through his teenage years. Marcelle is

currently a college junior. Laurel hopes to revive the foundation in the future.

Tell us about your childhood and where you grew up?

My life wasn’t perfect but certainly looked good from an outsider’s perspective.

I was born and adopted in Stamford Connecticut. My adopted family was one of three black families in a suburban

I had to take a moment and pause to reflect on the silver lining of a number of traumatic events faced since childhood. Unknowingly, these events prepared me for the hardest traumatic event of my life. The downward spiral began in the most unloving way when I was told on my 16th birthday that I was adopted. I was pregnant at 18 with my first son. The news of my teen pregnancy wasn’t easily taken by my strict and religious adopted parents. I was scolded by everyone. I found myself alone. I fought to build a family with my new husband. Fast forward 18 years, after a second marriage, I once again found myself a black single mother of twin boys. One of my twin boys was diagnosed with developmental delays by 18 months old. A year and half later after that diagnosis his twin brother was diagnosed with a malignant pediatric brain tumor. I felt like I was in pure survival mode. A black single mom, separated from my second husband, with no child support, two children dealing with significant medical challenges and supporting my eldest son who was in college.

neighborhood and school district in the 1970’s and 1980’s. I lived there until I was about five years old before moving to Upstate New York.

Tell us about your life before your traumatic experience or life changing event?

For many years I cried and felt hopeless. I was dealing with whatever new challenges came up for Myles from the radiation and chemotherapy plus supporting Marcelle with his own journey. At Myles’s fifth year post treatment scan we thought we would have a great party celebrating that he cleared that important milestone. I sat alone. I could feel the cold steel walls of the waiting room. While Myles was getting his MRI my gut sunk telling me something wasn’t right. The time

was moving slower and he was in much longer than usual. I called his Oncologist and left a message to call me with the results.

My gut was spot on; his MRI revealed a new mass on his brain stem, one that I learned was probably a result of the previous radiation to his brain for his first brain cancer. This one, we weren’t going to beat or treat. It was going to beat him. It was going to beat all of us. I remember being very clear in that moment that we were going to live the hell out of whatever time he had left. I have to say, I have gone through some horrific things through his treatment. As a single mom, I wanted to protect my boys from any hurt and pain. I just wanted to fight that evil cancer diagnosis. My children looked at me with the saddest, most vulnerable eyes. All I wanted to do was protect them and keep them safe.

I can’t explain the pain and guilt I felt knowing that I had no control to protect my boys. I was heartbroken and torn to pieces as I called my eldest son and told him that his brother was going to die. My heart hurt so badly when I had to tell Marcelle that his 9 year old twin brother Myles was going to die. Marcelle’s guttural wail of denial will ring in my ears until the day I die. I am relieved that I never had to tell Myles he was going to die. He never asked and I didn’t offer. My sweet boy lived like a rock star for the almost 6 months that he had.

I am eternally grateful for my friends who started a Gofundme and to those

who donated. We lived the hell outta life and made the most amazing memories. His last months were fun filled, happy days. While I knew they would come to a bitter end it was the most precious gift to experience so much joy, larger than life moments that we otherwise would not have had.

A memorable moment…

I remember being in the PACU with Marcelle waiting for Myles to come out of anesthesia after his radiation and one of the nurses said that Marcelle couldn’t be back there. I replied that they were twins. I am a single mom and he was going to be with me for the next 30 days of Myles radiation. Myles was the first patient scheduled at 6:30am daily. It wasn’t long before everyone expected to see Marcelle in the PACU playing, waiting for Myles. I have a picture of Marcelle in that Little Tikes red car riding around the PACU as different doctors and nurses got to know him and warmly smile. A few exceptions were made along the way as everyone at the hospital came to know and love my boys.

We went through his diagnosis as a family. Every surgery, radiation, chemotherapy, blood draw and hospitalization. Life seemed normal for my children while folding in a cancer diagnosis into it. I tried to keep life normal. In fact, at the age of 3 and 4 their insensitivity exclaimed that Myles had cancer as if he won the lottery. I somehow managed to stay employed and provided a normal life for my boys despite one of them battling pediatric

cancer. It was hard for a long time. Being a single parent during this time was definitely a challenge. There was no one to shoulder the immense weight of the experience with. As the sole parent I had to be both hard and soft to my boys. There was no good cop/ bad cop, there was just me, the Chief.

What did you learn?

I learned that I am still learning. That I am physically, mentally and emotionally strong. I learned that I have to show up for my 3 sons. They were gifted to me and it was my responsibility to be the best parent I could be. I learned that support can come from the most unlikely of places and from the most unlikely people. I learned people will hurt you over and over again and let you down time after time. I learned that most people will never understand your journey or the hard decisions you had to make. I learned to trust my gut and show up for myself. To do what feels right in my soul even if others question my decisions. I’ve learned that complete strangers can show up when family doesn’t and that complete strangers can become family. I learned to not let the things that happened to me make me hard, bitter, angry and sad. I learned that the healing is in the sharing. So many people think they are alone in what they are going through because most are embarrassed by being vulnerable. I learned to show up for others because I know the value of having someone show up when you need it the most. Even when you don’t know that you need it. I learned that through my

“So many people think they are alone in what they are going through because most are embarrassed by being vulnerable.”

own experiences and through the Foundation that I set up, I can help families and show up for people in a way that others can’t because I have been in their shoes. I learned to find the humor in all things and laugh, it makes others really uncomfortable but gets you through the toughest situations.

I’ve learned to never give up. That there is power in showing up. Showing up for myself, family, friends, my job and Myles Smyles Foundation. When Myles’ health was declining, a “friend” said to me, ``I don’t know how you can work. I would be home snuggling my boy every day”. That “friend” had the luxury of being a stay at home mom. She could never understand that option was not afforded to me as much as I would have loved to spend my son’s last 6 months with him. She failed to understand that I also had to work and carry my remaining boys through the other side of his death.

What does it mean to be a resilient woman?

Life has taught me to adapt quickly, pivot in the moment, and strategically solve the most complex of life’s puzzles. Resiliency means to me when you get

knocked down seven times you get up eight. My resiliency is bold, direct, and assertive as a fierce advocate for my son’s medical, physical, mental, emotional and educational needs. My resilience is perpetually tired from carrying the weight of all the things in an attempt to lessen the burden on my childrens shoulders. I dream of better days ahead for my remaining two children and myself. My resilience honors the son that I physically had for 9 years by helping

of Covid Wellness, LLC., CEO of UpTheBiz Marketing & Branding Agency. She is an inspirational warrior who has worked with thousands of people for more than two decades creating opportunities for entrepreneurs as one of America’s most respected business branding strategists, marketer and international speaker. Maya’s been featured on ABC, NBC, CBS, Healthline, Eat This Not That, WebMD, Medscape, Herlife and many more.

Website: www. covidwellnessclinic.com

Follow on Twitter: https:// twitter.com/mayamcnulty

Linked In: https:// www.linkedin.com/in/ mayamcnulty/

others in his namesake. I know that my son Myles is still with me every day. I’m blessed because I have the most special angel watching over us. I wish someone would have clapped for me. That’s why I became a cheerleader and advocate for the underdogs.

Maya McNulty

Walking Warrior Columnist

A successful business woman, author, advocate and mom, Maya McNulty from Niskayuna, NY. Is the Founder

“Laurel and Marcelle then formed ‘The Myles of Smyles Foundation’ in honor of Myles to bring smiles to the children and families impacted by medical tragedy.”

SUZANNA DUTRO

PHOTOS BY JULIE OLDFIELD PHOTOGRAPHY

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Tell us a little bit about yourself, your background.

I was born and raised in Rochester, NY. I have three children (two boys and a girl) that I adore. I have a fine arts degree in English and have been in Real Estate since 2009. Most of my real estate career has been with Howard Hanna.

What inspires you?

I am definitely imspired by beauty, nature and art. Not necessarily in that order. It inspires me in my staging designs, and how I create the perfect look and feel for my client.

What made you decide to start your own business? How was Collection SD born?

With a history in Real Estate as an independent contractor, Collection SD became a natural extension of my love for homes. I was asked by a fellow Realtor, John Joveski, that had been following my social media to stage one of his properties. While I have always staged my own listiings as a complementary service to my clients I owe him the entire concept of the business.

What are some of the challenges you face regarding being a female entrepreneur?

I don’t view it as a challenge but I

do however expect the playing field to be level.

What has been the biggest challenge in your career?

My biggest challenge in Real Estate and staging has been creating a home life balance.

What is the best business advice you have ever been given and by who? When you are driving down the road you can only see as far as your

A rock solid work ethic, self motivation/reward and a really good sense of humor

What training have you received to be a home stager?

Being a Realtor; spending hundreds and hundreds of hours knowing what buyers do and do not like in a home.

How do you stay on top of interior design trends? What is your one must-have item that is crucial to staging any home?

Constant input from various media platforms and following designers that resonate with me and I am completely obsessed. My one must-have item would be luxurious textiles.

What advice would you give to a new real estate agent?

headlights, but you keep driving because you trust the road is still there. Keep going. - Gary Britton (dear friend and colleague).

What do you feel are some of the characteristics that makes a woman successful in business, especially in the real estate market where there is so much competition?

As my first mentor would say “Buckle up and prepare to work .”

What is one word you would use to describe yourself and why?

Curious, because I am constantly in learning mode.

What’s the best strategy to target a new client, and what sets you apart from your competition?

“With a history in Real Estate as an independent contractor, Collection SD became a natural extension of my love for homes.”

I have a unique collected look that is sourced from vintage and current trends. I stage specifically to enhance the existing architecture and target the most likely Buyer. What separates me is that I am a Realtor and my relationships with colleagues have helped me build the business.

What do you enjoy most about what you do? What do you find the hardest part about it?

What I enjoy most is creating unique designs for each home. The hardest part is that it is physically demanding but I love that part too.

Do you use social media to network? What is your favorite platform? Social media has been a launch pad for my business. I use Facebook and Instagram.

What’s your most satisfying moment so far as a female entrepreneur? Being an example for my children demonstrating Women creating their own success in business.

Who do you look to for guidance and mentorship?

I have a network of trusted colleagues that I consult for good advice.

What do you have planned next? To continue to educate the Rochester market about the importance of decor in terms of the relationship to selling your home. I feel like Rochester is ready for the next level in desgin but has not had the exposure to it yet. I would like to be part of that evolution.

“As my first mentor would say “Buckle up and prepare to work .””

WE OFFER COMPLETE AND PARTIAL STAGING, INTERIOR DESIGN, AIRBNB STYLING AND FURNITURE RENTALS.

Your Pest Solution Experts

“

I work with realtors throughout the Greater Rochester Area, and sometimes the Greater Buffalo Area, who use my photos to sell properties online or brochures.”

I work with realtors throughout the Greater Rochester Area, and sometimes the Greater Buffalo Area, who use my photos to sell properties online or brochures. I may also take photographs for

model home builders, designers, home decorators or architects.

To contact me about using my photography services, you can either contact me at rivazfarmakenna@

gmail.com or my cell at 585-3140899.

Or through Virtual Real Estate Shop directly, (585) 355-3378.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Tell us a little bit about your business and how it started.

I started Cameron Roofing from scratch in 2000 after spending 20 years in the financial services industry. My aim was to bring my experience and training in customer service to an industry which is known for lacking it.

What services does your business specialize in?

We specialize in roofing and siding, as well as window, door and gutter replacement.

How did you get into the roofing business?

I founded the company on the basis that a reliable contractor is hard to find. As a homeowner, you’re faced with the ongoing challenge of keeping your residence well maintained and up-to-date. Eventually, every home will need a roof replacement and I saw a need for a more customer-oriented company. We have assembled a team of professionals who apply the highest level of customer service to every job.

What does a typical workday look like for your crew?

The crew arrives at the homeowner’s property with full knowledge of the project. They take a team approach in protecting your (and surrounding) property from roofing debris. For a complete tear off, they remove the old shingles and follow or exceed building codes when applying new materials. The onsite foreman keeps the homeowner

informed throughout the project. Our typical roofing projects normally lasts between one and two days.

be insured specifically for roofing. As a customer, you need to do your due diligence and ask for a certificate of insurance that states in the remarks “insured for roofing”. This is an important distinction so, that as a homeowner, you don’t incur any unforeseen liability.

Do you have to have special insurance or licenses to be able to provide your services?

New York State does not require any licensures or insurances for roofers. However to fully protect yourself, it’s best to choose a service provider who is local, has a long history of being in business and is properly insured. Researching reviews, as well as an accreditation with the Better Business Bureau are a few ways to choose a reputable company.

What is a project that you are most proud of and why?

No one project is more important than the next. We approach each project as if it were our own and treat your property with respect.

How did you keep your business running during covid?

We were deemed an essential business during Covid. Our loyal staff showed up every day, and we took the necessary provisions to keep ourselves and our customers safe.

What do you feel has been your biggest success in your business? What about the biggest failure?

to ask a prospective roofing contractor, however while they may be able to show proof of insurance, they may NOT

A big part of our success has been the involvement of my family in the business. While my wife, sons, nephews and

“My aim was to bring my experience and training in customer service to an industry which is known for lacking it.”

extended family are involved we view all members of our team as family, which has led to some of the highest staff retention in the industry. This will allow the business to continue long after I have retired. Our biggest challenge has been the inability to hire the amount of staff necessary to meet the demands of our customers and prospective customers. This seems to be a problem that all small businesses are facing. We devote daily attention to this issue to ensure that we can meet the needs of the customers we have committed to.

What do you feel sets you apart from your competition?

We are proud of our level of professionalism and customer service. From our estimate process to the contract signing to the installation,

our attention to detail and availability to assist you through the process has been honed by our over 20 years in business.

How are you planning to grow over the next year?

We are always looking to expand our staff with dependable and hard working people which is what allows us to grow.

Are your main customers men or women? Who usually makes the final decision?

It is best for our estimators to meet with the primary decision maker(s) who own the home. We cover a fair amount of information in our estimates so this is a great time for someone unfamiliar with the process to become knowledgeable and ask

any questions that may arise.

Do you ever team up with local businesses for supplies, etc?

We are one of the largest consumers of residential roofing materials in the greater Rochester area which we obtain exclusively from local suppliers.

Do you insure your projects, and if so for how long?

We offer a variety of warranties, some for up to 50 years, based on the type of package you choose.

What is one thing people don’t know about your services that they should? That we also have an interior remodeling staff that specializes in kitchen and bathroom renovations.

“Our number one source of business comes by way of referrals from our over 17,000 satisfied customers!”

LORRAINE KANE

Tell us a little bit about yourself and The Property Girls Team. I was born and raised in Greece, NY and still live here with my family! We are a big blended family- Joey and I have 4 children between us. Brittany is 20, Joey Jr is 12, Nina is 10 and Nicholas is 9. We also have 2 dogs, Duke and Diesel and 3 cats! I became a licensed real estate agent in 2019 and recently joined The Property Girls Team of Keller Williams in November! The team’s mission statement is “Bringing Real Purpose to Real Estate”, and this just struck home with me.

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

I have always loved to give back to the community and realized we could accomplish so much more together! We are not about transactions but about building relationships, building up the community and each other. A portion of every commission our team earns is donated directly to a local charity. Our team is truly one of a kind.

How did you get started in real estate and what made you decide to become an agent?

I always had the desire to get into real estate, but was nervous to take the plunge. It never felt like the timing was right and was often talked out of a career change. I was in the cosmetology industry for over a decade! I love the connection I made with my clients and providing exceptional service was always my main goal. I felt like I was ready to take this skillset to the next level and one night, I finally decided I would go for it! It was the best decision I have ever made.

What makes you hustle both personally and in the real estate market?

My hustle comes from others! Personally, My kids are all the motivation I could ever need. Professionally, knowing that I am guiding my clients through a HUGE life changing decision really keeps

me on my toes. I refuse to let my clients down, so I will always hustle on their behalf.

How do you stay motivated, especially in such a crazy time in the market with it fluctuating so much from day to day and week to week?

Joey hypes me up daily!! Every accepted offer, every small win or victory, he is my biggest supporter and cheerleader.

weekends, whatever I need to do to get things done for my clients, I’m on it! I am honest, genuine, and a people person. The systems my team has in place to make sure our clients have an A+ experience from start to finish are top notch. Our Loyalty Club and Giveaways are benefits only TPGT offers. To me, my success is not measured in dollar amounts, but how many clients, and even other agents, want to work with me.

What are the three most important words in real estate?

Integrity. Honesty. Communication.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

keep up with the changing market. On The Property Girls Team, we are constantly tracking market trends and staying up to date on any changes that might affect our clients.

What do you feel are some of the qualities that set you apart from other real estate agents?

I work alongside some real rockstars, but what I can tell you is that I work tirelessly for my clients!! Late nights,

Honestly, leaving my full time career at the salon was terrifying! I have a family to support so giving up that consistent paycheck was nerve-wracking. I put 100% of myself into real estate and have never looked back. I have never been so fulfilled! I truly enjoy working, I don’t dread it. My quality of life has improved dramatically. I am so proud that I believed in myself!

What is your favorite thing to do in your free time?

I love to read and watch movies! I do love being home just relaxing and playing board games with the kids, but I also enjoy my once in a while dinner out with friends to have some

“The team’s mission statement is “Bringing Real Purpose to Real Estate”, and this just struck home with me.”

laughs. Advocating for animals in the shelter and strays also fills my cup! I am known to foster from time to time ;) And stray animals always seem to find their way to me!

What did you do before becoming a real estate agent?

I earned my cosmetology license back in 2003 and was a nail technician at The Del Monte Salon for about 14 years before moving to Ritual Salon in Village Gate. It was Nicole Antonini, the owner of Ritual, that encouraged me in the beginning of my real estate career, allowing me to work part-time until I could dive in full-time. Thankful for people like Nicole that are happy to see others grow!

How many hours a week do you normally spend on your business? One thing I love about real estate is how different every day can be. Even week to week. Some weeks due to family commitments, I may only work 25-30 hours. And then there’s PLENTY of weeks I work 50+ hours. And this is not counting the late evenings on my laptop!

What is the best advice/information you have been given in real estate?

To answer the phone! Larry Salvato drilled this into my head! My generation was the first to pick up texting as a main form of communication, however it isn’t everyone’s preference. Communication is key in real estate.

What would you say is your greatest real estate accomplishment to date? This is a really tough question! Last year I was able to help 46 families accomplish their real estate goals.

This year I was chosen to sit on 2 committees for our local real estate board,GRAR.(Greater Rochester Association of Realtors) One is Equitable Opportunities in Real Estate, and the other being

selflessly, they will thank you by referring you to their friends and family that are in the market. I am forever grateful!

What do you enjoy most about what you do? What do you find the hardest part about it?

Making clients happy at the closing table is what I enjoy most! A buyer beating competition to get their dream home. Buyers needing some closing funds assistance who are able to receive it. Sellers that are selling their home full of memories, getting lots of positive feedback during showings. It’s the little wins for me! The hardest part for myself is setting “OFF” hours. This industry is fast-paced and high urgency, so it’s hard for me to shut off my phone and laptop at night!

Where do you see the biggest market in real estate locally?

Professional Standards Committee. I am so honored to be able to have a voice and make a difference.

What’s the best strategy to target a new client, and what has given you the greatest lead generation? These two go hand in hand for me. Referrals from my friends and clients is by far my biggest and greatest lead generation. Because of this, I truly feel if you serve your clients 100%

Right now, the market in Monroe County is LOW on inventory. Which of course makes for competition on most homes. We have lots of buyers, but not nearly enough homes for sale. Anywhere on any of the Finger Lakes is scorching hot! The property values on the water have sky rocketed.

What is the number one misconception in real estate right now?

That the market has “cooled” off. We have such a low supply of homes for sale and demand from buyers is high!

“I love to read and watch movies! I do love being home just relaxing and playing board games with the kids, but I also enjoy my once in a while dinner out with friends to have some laughs.”

Who do you look up to in the industry and why?

I cannot pick one or even three specific people! I look up to the agents who have been in this business for many years and are still kind, compassionate, a mentor, helpful and always problem solving! I am blessed to have met MANY agents like this along the way!

How do you balance your personal and professional life?

This question is a grey area for me because my career in Real Estate IS personal to me! It’s part of who I am. Of course I block time out for family events and activities, but real estate is not 9 to 5! Being on The Property Girls Team is always

helpful, as us ladies will always lend a hand to cover for one another! It’s also helpful that many things can be done from your phone or laptop which is super convenient. Maybe too convenient!!

“My generation was the first to pick up texting as a main form of communication, however it isn’t everyone’s preference. Communication is key in real estate.”

HOMEOWNERS VS. RENTERS INSURANCE:

BY ANGEL BUNCE I PHOTO BY LUKE LAPORTA

WHAT’S THE DIFFERENCE?

Time to make the jump from renting to owning? Here’s what you should know about how that affects your insurance.

Let’s say you’ve rented your place for a few years, and now you’re looking to buy your own home. You may be familiar with renters insurance, but soon you’ll need a different type of policy to keep you covered. Here’s what you should know.

HOMEOWNERS INSURANCE VS. RENTERS INSURANCE

Put plain and simple, renters insurance is for renters, and homeowners/condo insurance are for policyholders who own their homes. Not surprisingly, you’ll pay a bit more to insure a place you own than you would pay to insure a comparable property that you are only renting.

What does renters insurance cover?

If you rent, damage to your building itself is part of your landlord’s insurance policy, not your renters coverage. Renters insurance coverage includes everything that homeowners insurance covers, except for damage to the rental property itself since you don’t own it. Instead, property damage coverage is part of your landlord’s insurance policy.

Renters insurance covers things like:

Loss or damage due to certain causes like fire, theft, or even vandalism

Temporary living expenses if the covered loss is so bad your home’s not livable

Personal liability & medical bills for instances in which someone gets hurt at your place in an accident—whether that means hospital bills or legal fees from a lawsuit. It also extends to certain damages that you may

cause when you’re away from your home.

It’s also important to note that your renters insurance policy covers your belongings against theft anywhere in the world. So whether you’re at home, traveling, or visiting your favorite restaurant, you’re covered.

You should also read your insurance quote carefully to look for exclusions. These are things that are not covered by your policy. It won’t include damage to the personal property of other people who live in your rented home so your roommates each need their own renters insurance policy.

What does homeowners insurance cover?

A typical homeowners policy covers a lot, like damage to your home and your personal property, personal liability, living expenses, and even medical fees.

But just like with renters insurance you’ll still need to check your policy for exclusions. Some common things that you wouldn’t be covered for include:

Flooding and some other types of water damage

Anything that you could have fixed before it reached the point of causing damage

Natural disasters

You can buy individual insurance policies to cover any gaps in your insurance, like flood insurance or earthquake insurance.

How much renters or homeowners insurance coverage do I need?

“How much coverage do I need?” is a tricky question, and one whose answer depends on your personal situation, as well as your tolerance for risk.

As a baseline, homeowners insurance

needs to cover the amount it would cost to totally rebuild your home. For renters insurance, it’s entirely up to you but the coverage you choose should be aligned with the value of the stuff you own.

HERE ARE SOME THINGS TO CONSIDER:

How much would it cost to replace your household appliances, furniture, and clothing?

How much money might you need, beyond your normal daily expenses, if you can’t live at home for a week or two?

Which are your most beloved possessions, and how much would it cost to replace them?

How much might it cost if your kitchen is out of commission for a couple of weeks and you have to rely on takeout meals?

When it comes to deciding how much insurance to pay for, the main thing to think about is how much your peace of mind is worth. It’s often worth paying a little more to know that you have enough insurance to cope with (almost) anything that comes your way.

And if you need help deciding and want to discuss your options, reach out to Flour City Insurance Agency today and we’ll help you get started!

Best Regards,

Angel Bunce

Owner Flour City Insurance Agency

1260 Scottsville Rd Suite 202A

Rochester NY 14624

585-861-2002 Office

585-486-6219 Fax

Flourcityinsuranceagency.com

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

When I was younger, I was his helper and he showed me at a very young age how to strip and wax floors, proper chemical usage and most of all, customer service. When he retired in 1996, I decided to purchase the business and continue the legacy. I feel it has been the best thing I have ever done.

What services does your business specialize in?

We offer hard floor surfaces, including linoleum, tile, hardwood, VCT and concrete. During the Covid Pandemic, we branched off to Janitorial and disinfecting services as well. I became certified in proper cleaning and disinfecting.

What are the main areas you service?

We services everything including: residential homes, commercial facilities such as (Hair Salons, Animal Hospitals, Pharmacies, Grocery Stores, ETC.) and any areas with hard floor surfaces.

What have you noticed to be the biggest change in your business since you started in 1981?

The constant chnage in floor materials and patterns. What customers do not understand is there is no such thing as no maintenance flooring. There is also no such this as a no wax floor. The materials that are made in the factory do wear out and do require some professional care. Plus, the over the counter chemicals that are advertised for floors are really a waste

of time and money. If you are laying multiple coats of products on the floors and not doing some type of cleaning or stripping of the products, it builds up and can definitely ruin a floor. Over the years of being in business, I have seen 60 year old floors that have been properly maintained and look fabulous and I have seen 10 year old floors look horrible with little to no maintenance.

when sanding a floor.

My method is definitely half the cost of sanding, a wet system and I can usually have you walking on the floors within a few hours. I have restored hardwood floors from barns to historic mansions and saved customers hundreds of dollars, keeping the floors looking clean and shiny.

What is your best form of promotion and getting new customers for your business?

Customer referrals. I can not tell you how I would do 1 customers floors in their homes and the next few days I developed 4-6 more customers in same neighborhood.

Do you do both residential and commercial? Which is your personal favorite and why? I do both, but my heart is meeting new residential customers. I feel like the one on one interaction and communication is awesome. Commercial properties are fun as well and sometimes easier with wide open areas.

There is also a myth that you need to sand a hardwood floor. The only time you should have to sand a hardwood floor is IF the floor has buckled, changing the color blend or the old polyurethane has been worn off. My service and products are so much more inexpensive then a complete sanding. There is also no such thing as a 100 percent “dust free” system

What types of cleaning products do you use?

My products are commercial grade and exclusive for cleaning and waxing. I can not or will not use a floor cleaner to clean something else.

What has been your biggest success in your business?

What about your biggest

“I have been blessed beyond words from customers. Owning my company since 1996, I can not even try to count the times someone has offered kind words towards my work and customer service.”

Making customers happy. Saving them both money and headaches in the future. Challenge- Weather. If the weather is humid or damp, it takes longer for the wax to settle.

What has been your best testimonial from a customer?

I have been blessed beyond words from customers. Owning my company since 1996, I can not even try to count the times someone has offered kind words towards my work and customer service.

What are your options for floor care?

I offer maintenance programs for the floors I service. This also saves the cost of having to strip a floor multiple times a year. Maintaining is key.

What do you do for fun when you are not working on your business?

I am a proud father of a daughter who is 11 going on 21. We love to camp, ATV and Jetski. In the winter, we like to take weekend trips to see family and friends. Customers want trustworthy, courteous, and well-trained employees. How do

you screen your employees to make sure they are good for your business? Federal and State Background. I do not have employees and I am the only one on the job.

Where do you see your business in the next 3-5years?

With the constant changes with flooring, I see no change. Floors will still need proper cleaning. I want to keep my business small and someday hand it off to my daughter.

What are the trends in the cleaning industry and how do you keep up with them?

The trend and fads are just that. Cleaning the old fashion way has never changed. What changed is the hype commercials and over priced products being advertised. When I see commercials of “New Mop and Bucket design” or the “Quick shine” product that actually lasts a week or dulls the floors, I find it entertaining. The mark ups on the chemicals is unreal. If you actually get 50% of the product you are paying for in bottle and it isn’t

diluted, you are lucky.

How do you retain your customers long term?

Honest. Reliable and DEPENDABLE service. Pricing With the times of Social media and being an independent business owner, my reputation is on the line. That is something I am not willing to challenge. My services are affordable and I do not and will not charge someone if they are not 100 percent satisfied.

Tell us one thing about your business that people may not know.

Floors are the most neglected. Everything needs some kind of maintenance. If you think about it, floors are the most used in any home or facility. When you walk anywhere its on a floor. While you walk on a floor, what do you notice?

A dirty or un-shined floor. Walk into any Wegmans or Walmart store a see the shine and cleanliness of the floors. In these facilities, they actually have a “Floor Crew” they does proper cleaning on these floors every night.

“The trend and fads are just that. Cleaning the old fashion way has never changed.”

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

He climbed up the ladder through hard work and determination into management and then became the owner in 2005. Even as the owner, Jim never stopped working in the field cleaning for both our long-time and new customers.

What services does your business specialize in?

We have a variety of services including: Carpet Cleaning, Area Rug Cleaning, Tile & Grout Cleaning, Wood Floor Cleaning, Leather Cleaning, Upholstery Cleaning, Pet Urine Removal, Commercial Cleaning, Granite Counter Renewal.

What areas do you service?

Monroe, Ontario, Wayne & Livingston Counties

What does a typical workday look like for your crew?

Area rugs are constantly getting cleaned in our industrial area rug center. Technicians pull up the schedule on their tablets to see what jobs they have for the day, and vans get organized and ready for the day. Techs usually work about 8 hour days, cleaning carpet, upholstery, tile & stone, & more.

What is your main way to gain new customers?

The best has definitely been word of mouth.

What is your background? Did you

have special school or training to be able to be in this field?

Attending ChemDry University to become a 5 star certified ChemDry technician along with years of handson training in the field.

Do you have to have special insurance or licenses to be able to provide your services?

Yes

How did you keep your business

equipment. Our biggest failure was not moving into a larger shop sooner. What do you feel sets you apart from your competition?

The quality of our cleaning process and the quality of our cleaning solutions. Our Franchisor ChemDry has a huge support system with over 3,000 franchises worldwide which was founded in 1977.

How are you planning to grow over the next year?

We plan on getting a couple more vans on the road this year. We are releasing some new cleaning videos this year and plan to advertise on google more. Our Franchisor also recently launched more National Advertising which will be very helpful.

Are your main customers men or women? Who usually makes the final decision?

The majority of our customers are women.

How long have you been working in this industry?

Since 1986

to keep everybody safe and we have been able to get through it.

What do you feel has been your biggest success in your business? What about the biggest failure?

Our biggest success has been moving into our new shop and taking our in house area rug center to the next level with all of our new industrial

“The majority of our customer base is women.”

“

Our BIGGEST success has been moving into our new shop and taking our in house area RUG CENTER to the next level with all of our new industrial equipment. Our biggest failure was not moving into a larger shop SOONER.

Tell us a little bit about your business and how it started.

I create abstract paintings and turn pictures into beautiful pieces of art that are unique, one of a kind pieces and bring your memories to life forever. I finish all of my pieces with resin. I absolutely love resin because it not only makes all of the colors so vibrant and makes the image pop, but it also protects the artwork.

In 2020, I was looking to have a picture of my great grandfather standing outside of his barbershop made much bigger so that I could display it in my barbershop. I didn’t want it in a frame because frames cut off some of the picture and I wanted the entire picture to be seen. I looked in having it turned into canvas but every company I checked out couldn’t do exactly what I wanted. They either couldn’t make it 24”x36” or they would have to wrap some of the image around the sides. So, I decided to make it myself. I made a few pieces for my barbershop and a few pieces as gifts. People started seeing my work and wanted something done for themselves or as a gift for someone. So I decided to turn my talent into a business.

What services does your business specialize in?

As of right now, abstract paintings and turning any picture into a beautiful piece of artwork. In the future I may start creating custom coasters, charcuterie, boards, serving trays, and or tabletops.

Where did you learn to create your artwork?

liked it so much I kept it for myself snd its hanging in my living room.

What is your main way to gain new customers?

Displaying in my barbershop and then Facebook.

What is the number one thing customers ask you?

If I give you a picture can you do that to it?

Do you do commissioned pieces of art?

Yes I do and those are my favorite to do because they are usually sentimental. I love the look of joy on someone’s face and the happiness my art brings to them.

What is a project that you are most proud of and why?

I have always been artistic. Over the years I have picked up a little bit from hear and there but mostly self taught.

What is the most favorite piece you have ever created and why? There are many and for different reasons, but if I had to pick one, it would probably be The Gangster Sponge Bob and Patrick Star. Its the irony of it. Its a really cool piece I

My favorite pieces to do are the sentimental ones. Probably the gift I made for my parents’ 45th wedding anniversary.

What do you feel sets you apart from other artists?

Well, first of all, I don’t believe anyone else does what I do to pictures. As far as I know, Im the only one doing it, especially to the extent that I do it. I also finish all of my work with resin. A lot of artists don’t do that.

“ I have always been artistic. Over the years I have picked up a little bit here and there, but mostly I am self taught.”

“People started seeing my work and wanted something done for themselves or as a gift for someone. So I decided to turn my talent into a business.”

How are you planning to grow over the next year?

Up until now, I have only advertised on Facebook and have displayed my work for sale in my barbershop, at several vendor events and shows including the Genesee Co Op Federal Credit Union where they were on display for several months.

This year I will do some more shows and Im going to start advertising on

Are your main customers men or women? Who usually makes the final decision?

The majority of my customers have been men so far, but that’s probably due to the fact most of my sales have been from the barbershop clients. A lot of those men bought as gifts for their daughters, moms, sisters, and/

or girlfriends/wives. Although more men have purchased from me, my art is for men, women, boys, and girls.

Where will we see you next?

From The Heart Valentine’s VALENTINE’S craft and vendor show. February 11th, 2023 10 am4pm

For questions message Joseph at 585-509-5225.

tiktok, instagram, and open an Etsy store. I will also start a website.

LET’S TALK ABOUT NUTRITION THIS MONTH.

A CALORIE IS NOT JUST A CALORIE.

BY JESSICA L. KOSTON

Have you adopted the term “if it fits your macros” into your regimen and still feeling like you are not getting the results your want?? Have you watched your favorite Instagram influencers downing pizza, chips and candy followed by pictures of their washboard abs and wondering why you can’t do that as well?? Well, SAME! That would make reaching our fitness goals a heck of a lot easier, wouldn’t it? The reality is there are SOME and very FEW genetically gifted people with crazy metabolisms that can do this. For most of us we cannot.

Here’s the truth. If anyone is telling you that a calorie is a calorie truly does not know the way our body works OR processes food. See the thing is all calories are not equal and we do not break them down in our bodies the same way. If you think 300 calories of starburst will have the same affect as 300 grams of sweet potato’s you’re sadly mistaken. See our bodies will 100% get a greater increase in blood glucose levels from candy versus rice or a slower digesting carb. See when your blood sugar is high, your pancreas is alerted to make more insulin to move that sugar into your cells. Our bodies burn fat when our insulin levels drop.

It is extremely important to know this when following a nutrition plan to

ensure you are reaching your goals. Getting an appropriate amount of protein, carbs and fats from whole food will give you a greater response than just trying to fit junk into your macros.

Lets move on to another favorite topic when it comes to the things we are putting into our bodies. ALCOHOL. You’re in the gym 5 times a week, eating whole, clean foods yet STILL

and carbs are only 4 calories per gram. Even if you think you are fitting these calories into your macros, here is the truth on what is going on inside your body. See alcohol is a poison to us so our bodies are going to work extra hard to get rid of it. This in turn will slow down the fat burning process and have us storing more of it.

Not only that, but alcohol also interferes with the natural production of testosterone. This will inherently slow down our muscle growth and also slow down our ability to burn fat. See the more muscle we have the more fat we will burn even at rest. Alcohol is quite literally negating all the hard work you are doing in the gym and in the kitchen.

means there is no nutritional value when we consume it. Ethyl alcohol is 7 calories per gram where as protein

Now I hate to be the one to take the fun out of your lives so I am not saying to NEVER have pizza, alcohol or treats. What I am saying is if you’re wondering why your progress has been slower than you would like, taking a deep dive into your macros and alcohol intake may help you jump start your progress. I also guarantee you will have a reduction in inflammation within your body and you will ultimately start to feel so much better.

If any ladies out there have specific

topics, you would like me to cover regarding training, nutrition, overall wellness etc. please e-mail me at JLKFITNESS1@GMAIL.COM

If you are looking in the Rochester area for the top trainers and facilities to help you with your goals I have listed them below. I have either worked personally with them or beside them and know how knowledgeable they are with nutrition and training.

No Limitz – Sebastian Zona - @ No_Limitz_Rize

Kris Spinelli – K_Spinelli_IFBBPRO

Ken Pitts - @PittPowerPerformance

Team Lift Fitness and Wellness Center

Myself Jessica Koston - @JLKFIT_ IFBBPRO

Owner Derick Gramling - @ TeamLiftFitnessWellnessCenter1

Massie Scott Jr - @MassieScott_ Megan Rinck - @_MeganRinck_

Ruckhouse Athletics

Liz Bordonaro - @LizBordonaro

Top Training Facilities / Group Training

- Ruckhouse Athletics

- Spoke Cycle

- 585Revive

- No Limitz

- Team Lift Fitness and Wellness Center

“This program has changed the way I see food and has helped me make so many better choices.” -Diana

INTERVIEW WITH KELSEY LUNT

PHOTOS BY JULIE OLDFIELD

Tell us a little bit about yourself. Who is Kelsey Lunt, and what is your background?

I am a 35- year- old female Chiropractor from Hilton, NY where I graduated high school in 2005. From there

I attended SUNY Geneseo and obtained my bachelor’s in science. Directly after Geneseo I applied, and was accepted to, the Northeast College of Health Sciences (Formerly New York Chiropractic College) in 2009. I graduated with honors in 2012 with my Doctor of Chiropractic degree. I worked various jobs throughout school, including Kohl’s, Best Buy, tutoring, and working at our college café, which helped me with time management and prioritization, among other things. I have one older sister, who is a single mother to my only nephew and the light in my life. We grew up in a 2parent household until my father’s passing in 2016, and my mother and sister now live together in Hilton. Education was extremely valued in our household during my childhood, due in part to the fact that my mother is a retired math teacher from the Rochester City School district.

For most of my life, my father was part owner and CEO of Lakeshore Country Club, a local golf course. I would say my father was the biggest advocate of my becoming a Chiropractor, as he was the one who first introduced me to the profession due to back pain of his own. After graduation from chiropractic college, I worked as an associate at a local practice for about 4 years before branching out on my own. It was my father’s dream for me to own my own practice, which I can honestly say was never my intention. However, as is the case with many others, life had different plans for me and I am now the proud owner of Lunt Chiropractic.

What made you decide to go out on your own and open your own Chiropractic business?

As I stated above, it was never really my intention to open my own practice, as I was quite happy working under someone and not having the extra responsibility of also owning a business. However, I started becoming discontent with my then- current situation for various reasons, which led me to start searching for other opportunities. I was first recruited by another, larger practice in the area who was looking specifically for a female chiropractor, and was offered a very flattering salary. During my job search I was also looking into what was required to open a practice and what that endeavor might entail. I ultimately decided that working under someone else may bring the same discontent I was experiencing at my current practice and decided I would pursue opening an office of my own. I also felt like I had garnered enough experience at that point to feel confident running a practice, as I was often left in charge when the owner of the practice I worked at would leave for long vacations. I took those opportunities to immerse myself in the business side of Chiropractic, which is something I don’t feel school prepared us well for. The final deciding moment for me was when the office manager at my then- current practice told me she would join me when I ventured out on my own, which I knew was the necessary puzzle piece for my new practice to be successful.

What is your practice’s specialty?

My practice specializes in various techniques, but I would say the thing that sets us apart the most is the fact that

we concentrate on muscle work with the Chiropractic adjustment. We believe that you cannot address joints without also addressing muscles in order to get optimal results, as they go hand-in-hand. We also treat a lot of pregnant women, athletes/ sports injury, infants/adolescents and geriatric patients in addition to our normal patient base. Our patients can always expect stretching, various massage techniques, modalities, and adjustments during their appointments, which typically last around 30 minutes total. The time we spend with our patients also sets us apart from other Chiropractors, as you can be sure your entire complaint is addressed and treated thoroughly. One of the other specialties within the practice is nutraceutical and nutritional training.

We offer Metagenics nutraceuticals for sale in office if patients choose, but will always make nutritional and supplemental recommendations when we feel it is warranted during appointments and offer nutritional consults if patients require more in-depth conversations. We believe that addressing the entire problem is essential, and this is impossible if patients are not receiving the proper nutrients for healing and inflammation.

What’s your favorite aspect of being an entrepreneur and owning your own business?

My favorite aspect about being an entrepreneur is the sense of self worth that comes with doing something others have not or cannot do. Owning a business isn’t for everyone, and there’s no shame in that, but being a successful businessowner allows for a sense of purpose and job satisfaction that I don’t believe everyone

“My favorite aspect about being an entrepreneur is the sense of self worth that comes with doing something others have not, or cannot do.”

will experience in their lives. Setting my own schedule and having more freedom in my day-to-day life are other obvious bonuses to owning a business, though I think these things also serve as negatives for business owners because you don’t actually end up with more time/ freedom if you care about your business being successful. However, the sense of pride I have about owning a successful business makes up for the extra time spent ensuring that success. Being your own boss is a goal for many that, when achieved, often isn’t all it’s cracked up to be, so it’s important to be realistic and know what is going to bring you the most joy in your life.

What is your favorite thing about what you do?

My favorite thing about being a Chiropractor is simply helping people. Helping people out of pain. Helping people sleep. Helping people lift their grandchildren. Helping people be active again. Helping people improve their diets/ wellbeing. The list goes on, and it never gets old when someone thanks you for helping them somehow. You have no idea what impact pain or dysfunction has had on someone’s life until they credit you for restoring their health or wellbeing. The fact that we are often able to do this without the intervention of pharmaceuticals is just an added perk, because patients can see and feel immediate relief without

having to wait for a script to be filled or be bogged down by unwanted side effects.

What are the biggest challenges to owning your own business?

One major challenge to owning a business is time management, which is why not everyone is able to do it. You must be good at prioritizing your days and hours in order to accomplish everything you need to do for your business while still

no even when necessary. You must value the service or good you are providing in order to keep people from taking advantage and believe in yourself. This is especially difficult with friends and family, who are often the first targeted consumers for new business owners. Setting clear, intentional boundaries early will prevent future stressful situations.

What sets you apart, or makes you different from other chiropractic practices?

making enough time for yourself to avoid burnout. You must also expect to be putting in more hours than you would a typical job working under someone, especially in the beginning stages of opening your business. Another challenge in owning a business is setting boundaries. It is natural to want to be a people-pleaser and provide excellent customer service, but often difficult to say

I believe the biggest factor separating us from other Chiropractic practices is the time spent per patient. As stated, we also offer various specialties and muscle work during appointments, which is only made possible because of the time booked for each appointment. It is typical for us to spend an hour or more on New Patient Exams and 30 minutes for subsequent visits, when many other offices allot 5 minutes or less for a follow-up appointment. This extra time also allows us to develop a rapport with our patients, learn about their lifestyles, and provide further recommendations and education in order for them to obtain optimal results.

What has been the best advice you have been given and why?

The best advice I’ve been given is to keep from comparing yourself to others as much as possible. Success is different to everyone, and if you can define what it means to you it will help you to

“My favorite thing about being a Chiropractor is simply helping people. Helping people out of pain.”

“

SUCCESS is different to everyone, and if you can define what it means to you it will help you to CREATE your own goals based on what is”

t it means to you it will help you to create your own goals based on what is important to you. Not everyone strives to be a millionaire, and that’s ok, because maybe success by your standards is finally getting past the 100k per year mark. Don’t let anyone else’s measure of success taint your goals or dreams, because ultimately it’s your life.

If you could do one thing you have never done before, what would it be? This is a really tough question for me, because I want to do EVERYTHING!

I think that the top of my list is always travel, which I have definitely done before but have yet to see everywheredoes that count!? Egypt is a huge goal for me someday, because I am fascinated by the ancient cultures and civilizations. If traveling doesn’t count because I’ve technically done it before, then I’d have to go with learning to play the cello. Music has always been a very integral part of my life, and I was very classically trained throughout high school and college in voice and flute. We never had an orchestra at my school and it was one of my biggest aspirations to learn the cello growing up.

How do you balance your personal and professional life, especially with the crazy hours of owning your own business?

Here is where we circle back to the boundaries issue. Putting in more time in the beginning is ok, but you have to learn when to start pulling back for your own sanity and happiness. In the first few years of owning my business I held longer hours with the hopes of making any extra revenue I could.

However, time and experience helped me limit my hours after the first few years to reflect our busiest hours in order to maximize profits while still paying staff. Your time is valuable, and self-care contributes to wellbeing and success. Sometimes it’s ok to be selfish. I now take time every year to travel, because I would regret it if I didn’t. Vacations and time off of work are necessary, just try to plan ahead to avoid adding any stress. I think it is pertinent to mention that having trustworthy, hard-working staff is extremely helpful to ease some of the burden, and it would be wrong for me not to mention how blessed I am to have amazing employees!

Who is a successful business woman that inspires you and why?

One successful businesswoman who inspires me would be my good friend Marisa Goodwin, who co-owns a roofing business with her husband locally. I had to think long and hard about this question because there were so many different ways I could have gone, but on a daily basis I think it is more of our close friends and colleagues who inspire rather than celebrities. She is an inspiration because she has been able to balance work, home, being a mother, and still find time to travel and take care of herself. I also envy the fact that she is able to be in business with her husband, because partners in any business are difficult much less with the person you spend all your free time with as well. They are successful together, humble, and have grown exponentially in the few years they have been open which serves as inspiration and motivation for myself.

What did you do before starting your business?

I went into detail a little earlier about what I did before owning my business when addressing the reasons why I wanted to be a Chiropractor, but I was an associate for 4 years at another local office. I was hired right after graduation and this was the only position I held after obtaining my degree prior to opening my own practice. I did work various retail and serving jobs throughout school, starting at age 14.

What have you found to be the best way to bring on new clients? And how do you retain them?

In my business we definitely garner the most referrals via word-of-mouth, which I believe is largely due to the superior service and results we provide. A close second would be Google and Facebook, as the reach of a tag on social media is pretty vast these days. We are able to retain patients by doing more than other Chiropractors, giving more of our time, and educating patients on the ways in which they can help themselves outside the office which promotes trust. I always tell patients I would much rather have a constant influx of new patients rather than keeping the same people in the office all the time, because that would mean I wasn’t very good at my job. Being personable is important too- many of my Google reviews address my personality and “what a joy it is” to come in, which is something I definitely pride myself on.

What’s your favorite thing to do in your free time?

In my free time I really enjoy traveling-

“One successful businesswoman who inspires me would be my good friend Marisa Goodwin, who co-owns a roofing business with her husband locally”

- anywhere and everywhere. My favorite place I’ve been so far is definitely Germany, when myself and some friends visited for Oktoberfest. There are still many countries and destinations on my “bucket list” and hopefully at the end I’ll be able to say I saw more than I didn’t! I also really enjoy exercising and spending time with my dog, friends and family.

Where do you find motivation and inspiration?

I find a lot of my motivation and inspiration from my colleagues, patients, friends and family, as these are the people who are part of, and privy to, the new goals and growth I hope to accomplish. I feel very lucky to be surrounded by extremely supportive people most of the time, and feel like I have a lot more job satisfaction than most people which motivates me to be the best Chiropractor I can. My patients often inspire me with stories from their lives or the ways in which they handle trials and tribulations. I am surrounded by people of all backgrounds and ages every day, which exposes me to many different situations and relationships. I think you can find motivation and inspiration in just about anything if you have the right outlook.

How do you stay on top of the current information and techniques?

On top of participating in continuing education as a requirement of my licensure, I never stop reading or learning. I try to learn something new every day, and follow many of my colleagues in order to expose myself to different techniques and ways of practicing. I love learning, especially about my

profession, so don’t see it as a chore to continue educating myself on the new information coming out about Chiropractic and nutrition. I think patients appreciate this as well, because you are able to answer more relevant questions and find which techniques and procedures are most effective in an ever-evolving world.

Do you need special training to deal with women who are pregnant and infants? What made you decide to offer this service?

All Chiropractors are required to learn how to treat pregnant women and infants as a condition of our degree, but extra education is never a bad idea in any area. There are many additional certifications and techniques that can be learned and obtained above and beyond our basic training, the most popular of which is most likely Webster Technique. My associate is certified in Webster Technique, which is a protocol used to help breech babies turn over in the womb by performing a series of specific adjustments. I became proficient in treating pregnancy as women within my patient base became pregnant and continued care, and found a real passion within that specialty.

How do you not become burnt out or overworked?

Take time off. Exercise. Drink water. Get plenty of sleep. Eat well. And most importantly, find a hobby- something you can do simply because you enjoy it and distract your mind for a while. Finding a good balance between work and home is difficult but not impossible, it just requires prioritization and…. Yep,

you guessed it, boundaries! Understand that you can’t do it all, but if you become too burnt out you can’t do anything. I make sure to do what I need to do to feel good and make no apologies anymore; I don’t feel bad telling a friend “no” to drinks in lieu of my routine workout, because I know the drinks will make me feel bad and the workout will make me feel good. (Don’t worry- it was just an example and I’m only human; I can be persuaded into having fun easily, I just don’t feel bad anymore regardless of my choice )

What is your plan for the future of Lunt Chiropractic?

We are hoping to continue growing our patient base in order to potentially open a satellite office in the future, most likely on the East side. My original dream was to expand bicoastally, as my best friend lived in California for the past 5 years and I came to love visiting. However, because of COVID and other personal matters that dream is not able to be a reality at the moment, though expansion to a different state is still not out of the question. I love my practice and patients here too much to ever officially leave, but would love a vacation home somewhere South with the option to practice while I am away. Being successful is empowering and breeds motivation to do more, so I would love the opportunity to expand my brand and treatment style to a different demographic.

“Take time off. Exercise. Drink water. Get plenty of sleep. Eat well.”

If there’s one topic that you can never learn enough about it’s nutrition. It’s hard to pick apart which facts are correct, which diet you should follow, which foods are bad for you, and the rest of it- and I get it. That’s why I’m here to drop some basic knowledge on what’s important and why, and what the current research and science says regarding basic nutrition so you can be the healthiest version of yourself. There are many directions we can go but today we’re going to focus on basic supplementation, because nothing functions optimally without the proper nutrients starting out.

Nutrients- that is, vitamins and minerals- are the building blocks for all the reactions and processes that happen throughout your body. Without proper nutrition your body experiences dysfunction. Dysfunction can present many different ways; for example, pain is the result of high levels of inflammation, which starts in your gut and is therefore largely based on what you eat. There are many easy ways to improve your diet and eat better foods- and you should do that. However, I understand that we have to maintain realistic goals, too, and “doing your best” with your diet often just doesn’t cut it- especially in a country filled with GMOs and nutrient-deficient foods.

NUTRITION

BY DR KELSEY LUNT

I am going to begin my supplement talk with a customary warning that I am not offering medical advice and recommend that you talk to your doctor prior to making any major changes to your lifestyle. I will add a caveat, however, that a licensed chiropractor, nutritionist, homeopathic doctor or dietician may be able to answer more specific questions and give personalized recommendations since your Primary Care Physician may not be as well-versed in supplementation and nutrition. I am going to give you

the facts as they have been taught to me via my Doctor of Chiropractic and various continuing education and classes. I would also like to add that not all supplements are created equal. There is a vast amount of research that exists on this topic alone, but suffice it to say that good vitamins and minerals are not usually found over the counter at the local grocery store.

One of the most important additions you could make to your diet, that an

overwhelming majority of Americans are deficient in, are Omega 3 fatty acids, or Fish Oil. There are many sources of Omega 3s, including vegetarian options like hemp and algae. I’ll save you all the boring scientific details, but Omega 3 fatty acids help decrease the level of inflammation in your body- kind of like nature’s ibuprofen. Human bodies are supposed to maintain an anti-inflammatory state for optimal functioning, but Americans, in particular, are chronically deficient in Omega 3 fatty acids which is why everyone you know complains of pain or general malaise (with exception, of course). I’ll save the dosage for the individual person and supplement, as this varies widely, but it is generally considered safe and effective to take 2-3g/ day. Omega 3 fatty acids will also contribute to cardiovascular health, immune health, and neurological health among other things. Be sure to talk to a medical professional regarding this supplement as it does function as an all-natural blood thinner as well.

Another supplement I want to touch on is Magnesium. Studies have shown that an overwhelming majority of Americans are deficient in Magnesium due to the poor soil quality in which our produce is grown. Magnesium functions as a catalyst for many other

reactions in the body, meaning it is necessary for those reactions to occur. On its own, Magnesium functions as an all-natural muscle relaxer, aids in regulation of sleep, regulation of bowel movements, and is becoming more highly prescribed by neurologists for people who suffer from chronic headaches/ migraines. Most of the supplements I’m addressing are nutrients that are typically necessary to take separately due to the quantity recommended. Multivitamins are always a good option for those of us who hate swallowing pills, but most multivitamins recommend more than one dosage per day in order to get the necessary quantity. I also cannot stress enough- not all supplements are created equal. Throw away those gummy vitamins you take to feel better about yourself, because

you’re really just consuming extra sugar. Most quality brands are going to have a few different labels you’ll want to look for: NSF certified, TGA certified, USP verified, GMP certified, and globally certified B corporation are all indicative of superior quality and efficacy.

There is so much more to address when talking nutrition, but these first two supplements are important additions you can make that will have an impact in a lot of areas. I will continue to address different supplements in future columns, as well as specialties within the context of nutrition such as prenatal care and different types of diets. Keep in mind that the information I’m sharing with you is what was taught to me; there are many different opinions

regarding health and nutrition that aren’t always based in fact, so make sure to talk to a professional before making any major lifestyle changes.

For more information, or a free consultation with Dr Kelsey Lunt, please visit their website at www. luntchiropractic.com

“Nutrients- that is, vitamins and minerals- are the building blocks for all the reactions and processes that happen throughout your body.”

THE MYERS COCKTAIL

BY JASMINE FRANCIS

Drips Spa’s Myers’ Cocktail is an IV (intravenous) nutrient therapy with a powerful combination of vitamins, nutrients, antioxidants, and fluids. The popular Myers’ Cocktail IV drip is named after and attributed to have first been developed by John Myers MD, a physician who practiced in Baltimore, MD in the 1960’s and 70’s. The Myers’ Cocktail is the most popular nutritional IV Therapy drip because it contains a harmonious blend of vitamins and minerals. This drip is an effective therapy to maintain wellness and alleviate the symptoms of acute and/or chronic illnesses. Our Myers’ Cocktail has a special blend of nutrients created to sharpen mental focus, increase energy, strengthen the immune system, boost mood, and return balance to the body.

What’s in our Myers’ Cocktail?

Our Myers’ Cocktail formula contains

• Magnesium - responsible for more than 300 processes in the body, including regulation of blood sugar and blood pressure, muscle and nerve function, weight management, and increased mood

• B complex and B12– promotes

healing and demonstrates antiinflammatory properties, helps convert food into energy, helps build proteins in the skin, boosts immune system functions, aids in the growth of healthy blood cells, nerve cells, and proteins in the body, increases metabolism and enhances weight loss

against gout attacks, improves iron absorption, enhances appearance of skin

The Myers’ Cocktail may help with:

• Immunity boosting

• Improved mood

• Preventative therapy for cold + flu season

• Reduction of fatigue and insomnia

• Sports performance enhancement

• Dull, dry appearing skin

You don’t need to suffer from a chronic condition to benefit from the Myers’ Cocktail IV drip. This incredible combination of B-vitamins, calcium, magnesium, and vitamin C are perfect for anyone who finds themselves fatigued, stressed, or just plain burnt out.

• Calcium- necessary for normal functioning of nerves, cells, muscle, and bone; promotes cardiovascular health

• Vitamin C (ascorbic Acid) - vital to your body’s healing process and immune system; boosts antioxidant levels, lowers blood pressure, protects

Please visit Drips Spa and speak with our highly trained licensed professionals to find out how IV Therapy can improve your overall well-being. Mention this article during your visit and receive 10% off of a Myers’ Cocktail!

Check out www.dripsspa.com for more incredible drips!

UNWRAPPING YOUR PASSION

BY KAREN PUTZ

Who’s the most passionate person in business that you know?

You’ll probably rattle off names of a few popular people, or the nice person with a radiant personality at the last meeting you attended, or someone who is super successful and always having fun.

People with passion.

Passion is an energy you can feel and see. People with passion stand out.

In my quest to understand the energy of passion, I interviewed over 200 people while writing my book, Unwrapping Your Passion, Creating the Life You Truly Want.

I ended up with over 200 definitions of the word. There’s a reason for that: passion is personal. Only you can define what passion looks like and feels like to you.

Out of all the interviews I did, one definition of passion stood out; it was a definition given to me by Jackie St. Onge, the mother of a two-time World Champion. She said:

“Passion is your joy. It is the essence of who you are. You have to unwrap it to find it. The mind, body, and soul become one when you find it. Passion comes naturally to a person. It’s like running water; turn on the tap and it flows.”

Yes, that’s right, passion is a gift within us. When we peel back the layers, we can find that gift and bring the energy of passion into our life…and our business.

After releasing Unwrapping Your Passion, there was one thing that was still puzzling me: Why is it that some people tap into the energy of passion and define a path for themselves quickly–and others continue to drift through life day by day with no real direction or passion?

As a life coach, I was used to getting clients who came to me and said, “I don’t have a passion for anything.”

They were looking so hard and long for that ONE thing that would change their life and magically make their life meaningful, easy, and perfect. Instead of looking within themselves, they were seeking outside validation of passion.

One day, the pieces of the passion puzzle suddenly came together. I discovered that there are five levels of passion:

Curiosity

“This is where passion first appears. It begins as something that captures your attention.”

● Learning

“When you are intrigued by something, you begin to learn more about it. You put time into understanding at a deeper level.”

● Enthusiasm

“You become excited and enthused. You want to experience more, know more, and learn even more.”

● Awareness

“When passion reaches this level, commitment is required. This is the ‘willingness to suffer’ level. You will go above and beyond to keep it flowing.”

● Recognition

“People identify or associate you with a

certain path or experience. Your passion stands out.”

Many, many people give up during the early stages of passion. They might be curious about something but never pursue it beyond thought. They might start to learn something new, but it quickly becomes complicated, so they stop. Or they might hit the excitement/ enthusiasm stage but then encounter barriers and become discouraged.

So passion never gets a chance to be born. Or in business, the business never gets a chance to take off.

You see, there’s a surprising meaning behind the word, passion: the willingness to suffer.

I’ll use a marathon runner as an example. The person who is passionate about running and has a goal to complete a marathon will get up at 4:30 a.m. to run before going to work. That person will endure the pain of sore muscles. That person will work through the doubt to get to the finish line.

That person is willing to suffer to experience passion at a high level.

Think about your business, when the going gets tough, if you are passionate about your mission and purpose, passion is the fuel that sees you through. You’re less likely to give up, more willing to go above and beyond for your business. You’re willing to do the long hours, the reaching out, the nitty gritty, the sweat, the tears, whatever it takes to move your business forward to serve with purpose.

Much like the idea of seeking happiness, the joy of passion comes from the

journey itself. That’s the highest level of passion–the recognition stage. Other people start seeing, feeling, and recognizing your passion. Passion is magnetic–it draws people to you and they want to do business with you.

To make space for passion in your business (and your life), recognize the parts of your business that pull you down–can you delegate, automate, or do it differently? Ask yourself: How can you have more FUN with your business? How

can you create goals that excite you and energize you? Who can you connect with that is also on a similar, passionate path?

You don’t have to seek passion in some grand way–unwrap that gift within you and bring it to your business at levels you’ve never exercised before. Your customers, clients, and colleagues will appreciate it.

Karen Putz is known as “The Passion Mentor.” She helps midlifers create

more joy, adventure, and fun so they can enjoy the second half of life. Grab the 22 Lessons to Live YOUR Passion at www.yourpassionschool. com

“To make space for passion in your business (and your life), recognize the parts of your business that pull you down–can you delegate, automate, or do it differently? ’

CATHY BIANCHI

Tell us a little bit about yourself and your background.

I grew up on the Jersey shore. A job transfer brought me to Rochester in 1988. I met my husband in Rochester and the rest is history. We have 4 successful grown children and one granddaughter.

How and did you get started in real estate? What made you choose Howard Hanna?

My husband wanted to get his real estate license. He was a full time employee elsewhere and needed my help. I acquired my license and soon learned I enjoyed it. We started with a small boutique family owned firm in my hometown. He soon decided to let go of his real estate license and I ran with it. Within a few years I moved to another small family owned firm. But I was spending so much money on advertising and marketing with little company support. I reached out to what was then Nothnagle Realtors and felt it was what I needed. That proved to be the case. Within a year and a half I went from $3million in production to over $6million with over 65 units closed. I found my home!

Several years later Howard Hanna purchased Nothnagle and I made a decision to stay because of the Hanna’s commitment to the region and their core values of Integrity, Pride, Enthusiasm, Diversity, Stability, Caring, Growth and making a difference in people’s lives. It was a decision I am proud of!

What does being a Regional Manager and Vice President entail?

I am the Regional Vice President of the Rochester Green Region. That covers Brighton, Pittsford, Mendon/HFL, Brockport, Spencerport, Irondequoit, Batavia, Geneseo, Dansville and Hornell. I have over 350 agents under my region. My job is to help my managers resolve problems, support our agents and plan for the future of real estate.

qualities that set you apart from other real estate agents?

I thrive in solving problems. There is always a solution and most of the time it can be win/win with a little work. Many people give up to easily.

What are the three most important words in real estate?

Three most important words in Real Estate are Care, Service & Growth. You need to CARE about your consumer, agents, managers and the company you work for. To SERVICE our customers and clients to a happy resolutions in possibility their largest purchase of their lives, SERVE our agents to give them what they need to be successful and to SERVE our mangers who work diligently to SERVE both consumers and agents. To move forward you always need GROWTH as an agent to learn more and have more opportunities for success, as a business GROWTH is key to longevity.

Did you always know you wanted to be in Real Estate, or did you have a career prior to getting into the industry?

How do you stay on top of the real estate industry especially with such incredible competition locally?

I stay on top of industry trends with my managers and agents. I communicate with my agents every day to see what is going on in the local market place and help develop strategies to help them be successful.

What do you feel are some of the

I never thought about it before my husband decided to get his license

How many hours a week do you normally spend on your business and in what areas?

I am generally in an office by 7:30 or 8am to 5or 6pm. M-F Sometimes there are events where I am working until 10pm or later. I am either downtown Rochester or Brighton

office the majority of the time and I travel to different offices 2 to 3 days a week. I have meetings with managers once a week or so and I try to make as many office meeting as possible to share information.

What would you say is your greatest accomplishment to date?

Personally my children are my greatest accomplishment. Professionally being in a position where I can make changes to better the lives of our agents and give more to our consumers.

What’s the best strategy to target a new client, and what has given you the greatest lead generation?

We have many ways to generate leads for our agents. In office, relocation, website etc… but comes down to can you take that lead and be able to service that customer for life. That is what we teach and show how to do.

What do you enjoy most about what you do? What do you find the hardest part about it?

I like making a difference. I like showing our agents and managers they are important to us. I like bringing innovation to the market.

Is there anyone in the real estate industry that you look up to? Why?

Helen Hanna Casey- She is the CEO of our company and she leads by example. She works hard at valuing our agents.

How do you balance your personal life with the craziness of real estate? When the kids were small it was more difficult. But I would negotiate between touch downs go to soccer games in heels and always schedule

next three years? five years?

I see myself growing the region and adapting to what is new and innovative to benefit our consumers, agents and managers.

Tell us one thing not many people know about you. That I enjoy what I do and can’t wait to see what the future holds!

my kids so I could be there and continue my real estate success.

Do you like being a female entrepreneur? What gives you the greatest satisfaction?

I am more of a corporate executive these days but it started from my desire to be successful and to be there for my family. I learned the trick and now strive to teach others so they can pick up the baton. Where do you see yourself in the

Brighton Office

Catherine Bianchi Lic. Associate Real Estate Broker Rochester Regional Vice President Branch Manager of the

Howard Hanna Real Estate Services

2349 Monroe Avenue

Rochester, NY 14618

DIRECT 585-7486771

DIRECT 585-4731320

EMAIL

cathybianchi@howardhanna.com

“I thrive in solving problems. There is always a solution and most of the time it can be win/win with a little work. Many people give up to easily.”

ORANGE SKY CREATIONS

Tell us a little bit about yourself and your background and how was Orange Sky Creations created. I am an Artist, Wife, Mother to 3 humans and 2 spoiled canines, the Creative Force & Founder of Orange Sky Creations: your local source for Abstract Original and Wearable ART!

I launched Orange Sky Creations as a wearable line of Art in April 2018. I was inspired during a Yoga Festival while immersed in a sea of black yoga pants. The seed of our mission to spread joy and love through color creating functional art was planted. With the support of my family, friends & yoga communities, I took a leap of faith creating something that would carve a path to give back to inspiring non-profit organizations through the sale of my wearable designs. Orange Sky Creations is where my passion for movement and self-care merge with creating Art with heArt!

My family is from the Rochester area, we moved to Hamlin in 2006 where we have raised our children on the countryside. My husband of nearly 25 years is also an artist and arts educator in the Rochester City School District.

Approaching every pastel that I compose with an open mind and no preconceived notions has been a method of life balance that has served me well for over 25 years. I began creating with pastels when I was primarily working in a technical

darkroom and felt a need to be less regimented with my creative work. Life ebbs and flows, just as ones’ creative desires evolve. For many years I was capturing milestone moments with loving families and not creating as many pastel pieces. While I no longer market myself as a photographer, I cherish the memories and connections that I made with hundreds of couples

techniques, photography, a digital design process & an eco-friendly printing process all before becoming wearable!

#2 What made you decide to be a female entrepreneur?

As a female artist, being an independent creative has been the avenue that has allowed me to express my creative voice most freely in the world.

Why did you choose Brockport, NY as the home for your business?

and families celebrating their bonds of love. The culmination of bringing my pastel work to a wearable form in 2018 has felt full circle as the early photo work that I mentioned was also printed on fabrics where I created dozens of quilts and pillows with my images on them. Today my process involves traditional drawing

Living in Hamlin for the past 16 years, I have come to appreciate all that the village of Brockport has to offer. The building where my studio and showroom resides: Market Street Artist Studios above Hart Gallery 27 has been an Art Gallery for over 10 years. I have been captivated by the space & at times said: “I never want to leave!” Last spring, my husband and I had our first show together at this gallery. During the installation of our exhibition, “A Journey” I learned about an upper-level studio opening. My heart melted when I saw the space and the rest is history. I love being in the village, amongst other working artists, adjacent to an ever-changing gallery space and close to the Erie Canal path. My studio has been in my home for most of my career without public access. Being in a more accessible space adds a new and exciting twist for the future. Come visit!

How do you stay motivated, especially in such a crazy time in the world?

Creating Art is a necessity for me, it keeps me grounded, it’s not usually a challenge for me to feel excited to create new pieces. I’m not going to say it’s easy to find motivation for other important elements of running a small business as a one woman show - things like website updates, marketing and bookkeeping are areas that I must keep in routine to help ensure that I don’t procrastinate the weeks or months away on...

Consistency is key and it’s not always easy. Orange Sky is a side hustle - passion project. As the world is evolving, so am I. I believe that surrounding ourselves with art is an amazing tool for wellness. Whether it’s on your walls, in your hands, if you’re listening to it or you’re wearing it, Art will evoke emotion. The improvisational style that I create pastels in is known for its ability to calm, create joy and instill peaceful energy.

What are some of the challenges you face regarding being a female entrepreneur and how have you overcome them?

As a working mother, it’s been key for me to find balance in showing up for those that matter most in life - including myself. Maintaining a routine of self-care and movement plus connecting with my family and creative self are all critical to my well-being.

What are the three most important

words that you feel describe you and why?

Driven: I am ambitious, focused and determined.

Empathetic: My passion for giving back to inspiring non-profit organizations stems from my understanding of the struggles that others face and hopes to invoke change through access to the arts and yoga.

Passionate: I am committed to a life of peace and creativity. My passions merge with Orange Sky CreationsArt and Yoga!

What is the mission and goal behind Orange Sky Creations, and how did you come up with the name? Our mission is to bring excitement and joy to your life through vibrant color while supporting programs that provide essential tools to at-risk communities through mindfulnessbased curriculum including yoga and art therapy. We believe that color enhances ones’ life experience and mood. I dream of a full yoga studio where everyone is flowing in my designs. Since the early 1990’s, Sometimes the Sky is Orange was a phrase I would include in closing to my artist statements, it then evolved into a hashtag and ultimately the name of my company offering Original and Functional / Wearable ART!

A portion of each purchase is donated to inspiring non-profit organizations. Since opening in 2018 we are proud to be making an impact through our donations to inspiring organizations such as: The Art of Yoga Project,

Rochester’s own Yoga 4 a Good Hood and many others.

What advice would you give to someone just starting their own business?

Seek progress over perfection and keep going!

What did you do before owning your own business?

Since college, I have been a working artist and photographer. My first public shows outside of university life were in 1997. I participated in the arts festival circuit & held many gallery as well as coffee shop exhibits between 1997-2007 when my youngest daughter was born I ‘retired” and sold off my inventory of original work to Artisan Works. At that time, I also became incredibly inspired to build up my photography business; PQR Photography. I ran a small art gallery, managed a frame shop working in both design and production which was a real benefit for me early in my career. Through the years I have also held many positions in customer and client care. Sometimes we say, “How many people are you?” since I have built a wonderful career with another company. I have also held onto my creative self.

What is the best advice/information you have ever been given?

Trust the timing of your life.

What is your one must have piece from the Orange Sky Creations line and why?

“I am an Artist, Wife, Mother to 3 humans and 2 spoiled canines, the Creative Force & Founder of Orange Sky Creations: your local source for Abstract Original and Wearable ART!“

Just one? OK, then! Yoga Pants to brighten your practice and add Joy to your Day! Our luxurious fabrics do not pill or fade, making the purchase of Orange Sky a long-term investment. They are fun to wear, look amazing paired with a mini-dress and boots, on a run, in the studio or gym. You’re supporting a local artist and a small business that gives back to inspiring non-profit organizations with your purchase!

What do you enjoy most about what you do? What do you find the hardest part about it?

My favorite parts are creating and finishing the Art. Designing the wearable pieces is also an incredibly fun part of the process. The most challenging part for me is allowing time for rest.

Do you use social media to promote your business? What is your favorite platform? If not, how do you get out there to gain new clients?

I use Instagram and Facebook. I host open studio events in collaboration with the gallery & Market Street Artist Studios. Opening events at the Gallery have a great energy and bring in wonderful organic foot traffic. The Memorial Art Gallery Store has carried my original work. I also participate in local events such as Artists’ Row at the Public Market, NYS Yoga Fest and more. Check my upcoming events page for details.

What do you want to achieve next? Did I tell you that I moved into the Studio and Showroom in Brockport less than a year ago?

The life of an Artist is a journey, we’ll

have to wait and see.

What do you feel are the three most important elements to being a successful entrepreneur? Passion, Drive, Consistency.

Where do you see your business in five years?

I trust that Orange Sky Creations will continue to evolve as a source of Joy and Peace for me as well as collectors of my Original and Wearable Art.

What is one thing most people don’t know about you?

When I was in College, I spent 5 summers as an independent contractor driving a Scoops Ice Cream Truck in the Rochester area. It was an amazing summer job for a free spirit like me!

“I am committed to a life of peace and creativity. My passions merge with Orange Sky Creations - Art and Yoga!”

“As a female artist, being an independent creative has been the avenue that has allowed me to express my creative voice most freely in the world.”

Tell us a little bit about yourself and your background.

I graduated from Cosmetology school in 2015 where I instantly started my career at JCPenny Salon. In 2016 I went back to school to continue my education in Barbering and in 2017 I started my career at Cut Pros Barbershop. 2018 I was blessed with the opportunity to become an Educator for NYS at the same school I graduated from, Continental School of Beauty. During this time I opened a house salon BEaUty BAR and also worked at Isla del Encanto.

Eventually, I started freelancing and doing house calls, until the present day when I own and run a shop called BARBERing BAR. I also recently became an NYS Barber Examiner in 2022. I specialize in clipper cutting, shear cutting, razor cutting, and braiding.

Yes, I am a female Barber but I usually tell people to drop the “female”. I am a Cosmetologist, I am a Barber, I am an Educator, I am a Business Owner, I am an Examiner, I am a leader, I am a mentor and I am a friend.

“WELCOME TO OUR ESTABLISHMENT “

What made you decide to open your own business and create BARBERing Bar?

I remember being in Barber school and learning about the opportunities of being a Business Owner. That is when the entrepreneur bug bit me. I gave myself a five-year goal to open a barbershop. I did not know it would happen in exactly five years. Juneteenth 2021 our doors opened.

What makes you hustle? What does the word “hustle” mean to you?

Hustle means giving it your all even on the days you feel like giving up. Hustle means being motivated even when there is no motivation. Hustle means not letting words define who you are but the actions you show to reach your goals. The word hustle does not only have meaning it is also a lifestyle.

What made you decide to open a male dominated business being female?

Obtaining both licenses for Cosmetology and Barbering and also becoming an Educator I wanted to start building a brand. Yes, it is a male-dominated business but if I have the same skill set, the same business plan, and the same professionalism. Why can I not be in a field that is maledominated and succeed? I want to inspire others to know it’s possible.

The word hustle is stronger than most people realize. It originates from the Dutch word husselen. Hustle means going hard for a purpose. Hustle means No is not an option. Hustle means finding a way to figure it out when you may see no way. Hustle means getting it by any means necessary. Hustle means working for a goal that only you may believe in. Hustle means working more than you sleep.

Who are some women that you feel have inspired you? I have always looked up to other women who are dominating the industry a few of my favorites are Kim Kimble ( @kimblehaircare ) and Sofie ( @staygold31 ).

Tell us about some of your goals and dreams professionally. My ultimate goal within this industry is to become a National Educator. I want to travel, share my knowledge, and inspire others around the world.

“The word hustle is stronger than most people realize. It originates from the Dutch word husselen. Hustle means going hard for a purpose.”

What are some of the pros and cons of being a female entrepreneur in a male-dominated field?

When everyone has a perception that Barbering is a male-dominated field being a female Barber can be challenging. A con I have come across is people not believing you can produce good haircuts so you find yourself working twice as hard to prove yourself to others. Being dual license is a pro. I find myself having the best of both worlds. Having an understanding of hair from a Cosmetologist’s point of view and also a Barber’s point of view helps me achieve the best haircut or style for a client.

If you could do one thing you have never done what would it be and why?

I would love to travel to Jamaica and England to visit my family.

What is one piece of advice you have been given that you have never forgotten?

“Trust the process even when it seems like it’s not processing”

“Push yourself because no one else is going to do it for you”

How do you continue to constantly grow professionally?

I am very proud of myself for everything that I have accomplished over the past eight years but I am not satisfied. I think that is the key knowing I still have much more to do within my career. I am dedicated to setting new goals after I achieve

old ones. I do not put limitations on myself. I believe in working hard. I know that If I don’t believe in myself no one will. I know the future I want will depend on what I do in the present. These are just some things that have helped motivated me and kept me disciplined over the years to continuously grow within the Beauty and Barber industry.

What is your vision for the future? What do you have planned for 2023 and where do you see yourself in the next 3 years?

In 2023 I want to continue to grow and gain knowledge as a Cosmetologist,

Barber, Educator, and Business Owner. I also want our Brockport location to grow and I want to start building a team. Within the next three to five years I want BARBERing BAR to expand with a second location located in the city of Rochester.

What do you feel makes your business unique?

BARBERing BAR is a fullservice shop that caters to men women and children. We have VIP packages for members and special deals monthly. We also have Cosmetologists on our team.

“WE don’t give haircuts. We give signature experiences…”

What is one piece of advice you would give to other young women entrepreneurs?

Start today, the road to success will always be under construction. Nothing happens overnight but if you do not start nothing will ever happen. It is the little progress each day which adds up to big results. Great things will never come from your comfort zones so make sure you step out of them. It takes, time, dedication, and patience. Everyone’s path is different. Believe in yourself, enjoy your journey and embrace the destination when you arrive. There are no failures just lessons and if the plan does not work, change the plan never the goal.

“My ultimate goal within this industry is to become a National Educator. I want to travel, share my knowledge, and inspire others around the world.”

ALEXIS ARMSTRONG

Tell

PHOTOS BY MIKE SHAW

Every day, I get to work with amazing clients and have the opportunity to capture beautiful, timeless images on location. Seeing the joy on my clients’ faces when they receive their photographs is an indescribable feeling, and knowing that I am helping to preserve these memories for them and their loved ones is truly rewarding.

In addition to my career, I am also a mother to two wonderful daughters, London and Paris-Jai. After my divorce, I wanted to take the time to really explore and understand myself as a person, beyond just my roles as a mother and provider. I am excited to see where my journey takes me next.

What made you decide to be a female entrepreneur?

As a professional photographer, I have always had a passion for capturing special moments and preserving them for posterity. This passion was first ignited when my daughter was born 14 years ago, and I began taking pictures of her and exploring different genres of photography.

Over the years, I have gained a wealth of experience working in photography studios and have learned the ins and outs of the business. I have also developed skills in marketing, having directed two award-winning shows and two magazines.

But more than just a love for photography, what truly drives me as a female entrepreneur is a desire to bring value to my community. I have always noticed a lack of representation of women behind the camera, and I want

to be a part of changing that. I believe that everyone deserves to have their story told and their moments captured by someone who understands and represents them, and I am committed to being that person for the women and communities I serve.

What makes you hustle? What does the word “hustle” mean to you?

As a highly ambitious and driven individual, I believe that hard work and dedication are key to achieving success. I am constantly seeking out new challenges and opportunities to push myself and grow both personally and professionally. I am motivated by the desire to create a positive impact in the world and make a difference in the lives of others. I am also driven by the pursuit of excellence and the belief that anything is possible if I put my mind to it. Ultimately, it is my passion and determination that drives me to hustle every day and achieve my goals.

How do you stay motivated, especially in such a crazy time in the world?

As the owner of a photography company in Greensboro, NC, I have to stay motivated and focused in order to succeed in a competitive industry. I am constantly inspired by the beauty of the world around me and the potential for creating meaningful, impactful work through my art. I also find motivation in the satisfaction of seeing my clients happy with their photos and the positive feedback I receive from my work. To stay motivated, I set clear goals for myself and work diligently towards achieving them. I also make sure to take breaks and engage in activities

that nourish my creativity and help me recharge my batteries. Overall, staying motivated in today’s crazy world requires a combination of passion, dedication, and self-care.

What are some of the challenges you face regarding being a female entrepreneur and how you handle them?

As a female entrepreneur, I have definitely faced my fair share of challenges. One of the biggest challenges I’ve encountered is being taken seriously in a world that can still be quite male-dominated. It can be difficult to get people to listen to your ideas and take you seriously as a business owner, especially when you’re a woman. However, I try to approach these challenges with a positive attitude and not let them get me down. I believe that my hard work and determination will speak for itself, and I try to focus on what I can control rather than dwelling on any negativity or biases that may be present. I also make a point to surround myself with supportive, like-minded individuals who encourage and empower me to be my best self. Ultimately, I believe that being a female entrepreneur comes with its own unique set of challenges, but with a little grit and determination, you can overcome them and succeed in your chosen field.

What are the three most important words that you feel describe you and why?

Passionate - As the owner of a business, it is clear that I am passionate about my work and dedicated to my craft.

Goofy/Corny - I love tenderness and dad joke humor. Most movies can make me cry at some point.

“Networking and building relationships is crucial in any business, and it is especially helpful for photographers and graphic designers like myself. ”

“As a woman in the tech industry, I have big dreams for my photography career. I hope to collaborate with major brands like Champion and eventually turn my programming into a nonprofit. This project has been a labor of love, bringing together all of my experiences in order to mentor other young women.”

Quiet Charmer - I’ve outgrown my life of the party days, I find comfort in being the friend in your ear cheering you on.

What is the mission and goal behind your business?

43North77West Creative Studio, LLC is dedicated to the highest quality of portrait photography, graphic design and small business marketing solutions delivered with ingenuity, creativity and originality. We thrive on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. We make professional quality photographs and composites easily available in a digital format.

Our mission is to empower individuals and communities through creative expression and education. We offer creative workshops, classes, and events that focus on digital media, art, and technology. (SHESHOTIT coming in March 2023)

Our vision is to be the go-to photographer for art-loving, photography-valuing, adventure-lifestyle people in the Triad area of North Carolina by sharing years of expertise with ingenuity, innovation and creativity.

What advice would you give to someone just starting their own business?

“Girl, you gotta believe in yourself and your vision. No one else is going to do it for you. Trust your gut and go for it!

“Networking is key. Don’t be afraid to put yourself out there and make connections. You never know who might become a valuable ally in your business journey.

“Don’t be afraid to ask for help. No one succeeds on their own, so don’t be afraid to reach out to other successful entrepreneurs or seek out mentors. Surround yourself

with people who will lift you up and support you.”

What did you do before owning your own business?

Before I became a successful photographer, I was chasing my dream of being a performance artist. Even when I became a mother, I didn’t let go of my musical aspirations. But after years of trying and spending a lot of money, I realized I needed to switch to something more stable, especially with children to take care of. I worked as a receptionist at RIT before COVID hit, and before that, I was a real estate agent at Howard Hanna for a few years. It’s funny how things work out, because I actually graduated in 2019 with an A.S. in Communication with a focus on public relations. But I’m so grateful for my journey, because it’s led me to where I am today as a successful black female business owner and photographer.

What is the best advice/information you have ever been given?

The best advice I’ve been given has been to breathe and pray. As someone who is high energy when needed, I think that no matter what, good bad or indifferent when things get overwhelming I have to breathe and pray and it helps me move with clarity and grounded direction.

What would you say is your greatest accomplishment professionally to date?

The Elevation Grant from ArtsGreensboro that 43North77West Creative Studio, LLC has been awarded for the 2023 year is a tremendous accomplishment. The SHESHOTIT workshops are a bold and innovative program established to empower young ladies through the creative arts.

The program aims to provide young women in Greensboro, NC with the tools necessary to create art and explore their

talents. A collaboration with Windsor Recreational Center provides a space for youth to learn and engage with experienced female artists in their chosen field. The workshops will consist of 4-6 weeks of instruction and activities that focus on creative expression, self-discovery and developing artistic skills. Each week will bring a new topic and guest presenters to engage the young women.

Through a combination of classroom-style instruction, hands-on activities and small group discussions, the young women will explore a variety of approaches to developing their photography skills. The workshops will also provide an opportunity for mentorship and networking with local and national female artists. The youth will be given the opportunity to work with leaders in the industry to gain real-world experience and a better understanding of the creative process.

By the end of the program, the young women will leave with a strong sense of self and the knowledge that their voices and actions matter. They will have the confidence to pursue their passions and the skills to develop their talents and make an impact in their communities.

The SHESHOTIT workshops provide a platform for youth to explore their creativity and develop their artistic talents while also connecting with other women and discovering what they are capable of achieving.

I’m excited to be able to push such a program this year!

What do you enjoy most about what you do? What do you find the hardest part about it?

One of the best things about being a black

“One of the best things about being a black female photographer are the opportunities to bring unique perspectives and experiences to my work spaces and clientele.”

female photographer are the opportunities to bring unique perspectives and experiences to my work spaces and clientele. I’ve had the chance to capture and share images that showcase the diversity and richness of the community in Greensboro, NC from a northers perspective, but I also get to challenge and expand traditional notions of beauty and representation in photography.

On the other hand, one of the worst things might be the challenges and obstacles that I face as a double minority in the industry. There may be less visible opportunities available to me, and facing discrimination or unfair treatment is likely. It can also be difficult to establish oneself and gain recognition in a competitive field especially moving from a heavily saturated market in to a similar one. . However, with hard work, determination, and resilience, it is possible to overcome these challenges and succeed as a photographer.

Do you use social media to promote your business? What is your favorite platform?

Yes, I use Instagram, tik tok, LinkedIn as well as Twitter. My favorite is Twitter for the Interaction and then Ig for the photos. A lot has changed over the past months or both these platforms that makes it’s interesting but hopefully these things get worked out

. What do you want to achieve next?

I hope that my photography programming

will help to change the way that the community views its young women who want to be creatively seen just as male counterparts. I want young women to see that they have value and they have something to offer other than their bodies for attention.

What are the three most important habits to be a successful entrepreneur?

I am constantly learning and staying up-todate on industry trends as a photographer and graphic designer. It is important for me to be familiar with the latest technology and techniques in my field in order to produce high-quality work and stay competitive in the market.

As a business owner, it is essential for me to be organized and efficient. Running a business can be overwhelming, especially when I have multiple clients and projects at once. I need to develop good time management and organizational skills in order to stay on top of my workload and deliver on time.

Networking and building relationships is crucial in any business, and it is especially helpful for photographers and graphic designers like myself. Building a strong network of clients and partners can help me generate more business and create new opportunities. I need to be personable and professional in all of my interactions with others in order to build and maintain strong relationships.

Where do you see your business in five years?

As a woman in the tech industry, I have big dreams for my photography career. I hope to collaborate with major brands like Champion and eventually turn my programming into a nonprofit. This project has been a labor of love, bringing together all of my experiences in order to mentor other young women.

I believe that overcoming challenges is necessary in order to truly understand and address the important issues that often go unspoken. Women have the power to change the world, and sometimes we just need a little push to get there. I hope that my program will provide that extra motivation and support for women to reach their full potential.

What is one thing most people don’t know about you?

I come from a long line of women who hold cosmetology and or medical licenses, I’ve only had the desire to learn to be able to do it myself for myself and can, but have never held any of the official licenses. My friends and family ask me all the time to open up various beauty businesses and I will NOT! However these women have taught me some of the most deepest lessons in forgiveness, selflessness and unity. I thank them for all the love they have shown me growing up.

“The best advice I’ve been given has been to breathe and pray.”

I’m so fortunate to have the amazing gift of being able to sense and understand energies! It has been an incredible journey for me as I’ve learned and gained more about this special ability. From a young age, I had a deep love for connecting with all animals - especially cats that were multiplying around my family’s hobby farm land (much to my parents’ dismay)! One funny event comes from Kindergarden when I decided it would be fun if one of those little feline friends joined us at school in my backpack...I often wonder if those teachers still remember that moment in time.

Nonetheless, growing up amongst five other people made every day full of joy and learning opportunities; two wonderful parents plus three siblings-one brother and two sisters by my side. Even when times got tough.

What made you decide to start your own business, Universal Healings?

Before Universal Healings was founded in 2016, I used to turn to external vices for relief. But when I discovered Reiki in 2012, everything changed! This energy-based language finally gave me a real path towards personal growth and understanding of myself - my emotions, mental health struggles, thought patterns, etc. Subsequently, parting with people who no longer resonated with my newfound transformation wasn’t easy but utterly essential. I found that stagnant mindsets, talking down on others, or inability to move toward the future inevitably drained the life force out of me each time we met. With that knowledge alone guiding my decisions forwards, it led Universal

Healing into existence 4 years later! I discovered the benefits Reiki proved to me day in, and day out, so I knew this could no longer be kept a secret. At that point, I wanted to start giving back to my community members, letting them know that anything is possible with proper accountability, education, and belief in self with excitement towards

to keep going, slugging through the trenches of yuck when things are tough physically or mentally. Sometimes, you have to hustle your own mindset. If you know what I mean.

Tell us a little bit about your vision for your business. What is the mission behind Universal Healings?

My slogan for Universal Healings is, “Come Unlock Your Body’s Natural Energy.” A motto that rings true not only to the business but also to my personal life as well. Integrating all my energy work techniques, meditations, and Aromatherapy specialty allows people to ignite their inner flame with a release of serotonin while balancing out the parasympathetic and Sympathetic nervous systems.

I strive for people to have a place to come, learn, and be educated with authentic personality and real-life situations to deal with various energies they experience within themselves and the world around them. Giving people the tools for when life shows up. Because let’s face it, when life shows up, it shows up hard.

The word “hustle” means a lot of different things to different people. Still, it always comes back to one essential meaning: keeping your stamina and spirits high. No matter what life throws your way, you’ve got to stay positive and keep moving forward – Something that works for me is asking myself, “How can life get better than this?”. This is an Access Consciousness Technique, asking myself this no matter a high or low point in my life. That’s what hustling is all about. It’s the ability

Who are some of the women that you feel have inspired you in your journey??

What I love most is that along my journey, I have had a multitude of women who have been leading guides of influencers and inspiration. Though not all are famous, it’s hard to name so many because people like my mother, my sisters, my grandmothers, and Reiki and Yogic teachers and my personal friends have shown strength and resilience through any moment.

“Before Universal Healings was founded in 2016, I used to turn to external vices for relief. But when I discovered Reiki in 2012, everything changed! ”

PHOTOS BY STUDIO E PHOTOGRAPHY & JULIE PHOTOGRAPHSY

I mean, heck! If I am being completely honest here - Kudos to anyone I ever felt the emotion of “jealousy” because that empowered me knowing some one had a trait or characteristic that I desired. So, I worked for it. It It is people who have traits like this that help empower me through the lessons I learn, whether business or personal, while going through life.

What do you feel is the real key to women empowering other women?

I’ll always remember a fateful day in 2019. The brakes on my moped suddenly stopped working while making a left turn, and I was knocked off as I approached a busy intersection with a red light.

As I laid unconscious, not knowing who would come to help me; just as the darkness of uncertainty threatened to overwhelm me, five female angels came into view - they had shown up out of nowhere to do everything possible for a complete stranger. It’s this kind of selfless service that really warms my heart, as it is key to women empowering women.

What types of services do you provide, and what is your specialty?

I’m passionate about providing resources, access to education, and personalized support. Through my foundation in Reiki and online education platform, I provide the tools necessary to unlock individuals’ full potential. I offer a virtual 8-Week Interactive Chakra courses utilizing the workbook manuals my husband Brandon and I designed and published through my specialty of the Traditional Hindu Chakra System.

We have spent nearly three years of our lives dedicated to the launching of this course. So, it is very near and dear to my heart. I also offer distant Reiki sessions and in-person sessions while I am in location.

In all my Reiki sessions, I combine all modalities of practice into them, calling it “Immersive Reiki”. I have learned that it is so hard to just do Reiki with all my pieces of training and experience. If someone I am working on requires an Access Consciousness tool, Kundalini tool, Medical Reiki, sound healing, or aromatherapy, I will bring those elements into the session for someone’s success and the movement of energy to detox out the body. Essentially, I dance with the soul. I dance with the energy.

I also provide specialty aromatherapy products tailored to the needs of the client I am working with while diving deep into their medical history, allergies, etc.

There are day by methods unfolding right before each student or client every day, between everything I teach or perform. I have a cutting edge approach that can bring about life changing results with simple techniques, awareness, and wisdom.

How do you juggle the hectic schedule and balancing your professional life with your family life?

The hardest thing I could honestly say for me to balance is time management. Ideas never stop flowing about how to make things better, bolder, and more user-friendly. I am my top client,

so I know how and what clients are looking for.

There was always pressure around me, people distracting me of my goals and dreams, people telling me what something should look like… but it was until I truly stepped into my personal power I began to thrive, and the universe threw me on a fast train of prosperity in every direction I didn’t even know existed.

There are no courses out there to teach you how to be you, but once you find it, oh man, you know. It feels and smells like your favorite dessert fresh out of an oven. It is at that point the schedule unites as one with stepping into your personal power to create the balance.

What are some of the pros and cons of owning your own business? What do you do to de-stress?

Owning your own business certainly has its pros and cons. On the plus side, you’re in charge of your own time, which can be a huge advantage. You can work when and where you want, which gives you a lot of flexibility. However, being your own boss can also be challenging because you’re responsible for everything. There’s no one to lean on when things get tough. Luckily for me, I have my husband, who I CAN trust and lean on. But the reality is that only some have that support or feel supported.

Another thing I consider a con is that I am my best customer. (or is this a pro? Haha) This means that I may end up working a lot of hours without getting paid overtime or taking vacations. It

“One of the challenges of being a female entrepreneur is balancing business and family life.”

t can be tough to de-stress when there’s always more work to do or when I shouldn’t be working I am working because my business is so integrated into my lifestyle.

However, I do a few things to de-stress from the workday or life itself. First and foremost, every morning after waking up, I spend at least one hour daily on myself and my energy. Whether that is journaling with a brain dump/ self-reflection, yoga, meditation, or a combination to set my energy and intention for the day. This is a must before I see or talk to anyone.

Otherwise, throughout the work day, taking breaks and eating healthy foods throughout the day is beneficial. I’ll walk outside, do Kundalini Yoga, Meditate, play witih my pets, or chat with my family and friends. I also block my schedule two days in a row to not work with clients or students. This allows me time to reset and work on other projects needed to keep the business flowing.

What is one piece of advice you have been given that you have never forgotten?

There is this quote that someone told me growing up, “If you love something, let it go. If it comes back to you, it’s yours. If it doesn’t come back, then it was never meant to be.”

This has always resonated with me because, at the time, I struggled to let go of things that were no longer serving me or making me happy. So, I began to apply this philosophy to my relationships and business and eventually

either let go of people who were toxic in my life or let go of business ideas or ventures with an outcome that I so desperately desired.

Once I let go of the attachment to the outcome of how something should look, things became easy all of a sudden and less disappointment occurred. As expectations are pre-meditated disappointments, my very first Reiki Master Teacher once told me.

What have you found to be challenging in your business, especially with everything going on in the world recently?

Like many businesses, I have found securing the necessary funds in today’s economy challenging. Additionally, I have had to do a lot of testing with clients to see what works and doesn’t work to best serve them.

These challenges will continue to be faced within my business as trends and products change and the need for holistic health grows over the years. I am committed to doing everything possible to overcome these obstacles and continue providing quality services to my clients. Thanks for asking!

What is your vision for the future?

Where do you see yourself in the next 3 years? What about 5 years?

This is a loaded question! So, let’s dive into this – First thing to know about me is when I set a time frame for goals, I like to say the time frame “or before”. It helps with the manifestation process.

So, within three years or before, Universal Healings has planned to be launch

our (when I say our, it is me and my husband as we are a duo team) app platform for our community. This is app where people can go to for meditation, 360 sound immersion, Distant Reiki, Chakra balancing, Learn Reiki revels, Kundalini Yoga, mantra concerts, online courses, Relationship building, and so much more. This app will be an affordable rate to learn, expand, teach, and grow to keep us all accountable and excited for one another’s growth.

At year five or before, Retreats and holistic collaboration will be occurring in person all around the world for Universal Healings and providing space and land for other businesses to host their own retreats.

Since we are manifesting here! Within the five years, I would love to start a family with my husband, have babies, and have a storefront in a downtown, busy high-traffic area selling my services, aromatherapy, other local artist items. This space would be big enough for co-working space and offices for others to treat their clients so the practitioners can use the integrative therapies method of referral. How wonderful! As you can tell, there are many dreams here for growth and there is always room growth and how to better serve the community.

What do you think are the biggest problems facing young entrepreneurs, especially females today?

The two biggest problems facing young entrepreneurs (in my opinion), especially females today, are fear of failure or imposter syndrome.

“One of the challenges of being a female entrepreneur is balancing business and family life.”

YOU NEED TO KNOW }

Fear of failure can stop someone from starting a business in the first place or cause them to give up too easily when things get tough. This fear can paralyze and lead to self-doubt that keeps people from taking risks and pursuing their dreams.

Imposter syndrome is the feeling that you’re not good enough or don’t deserve success, even though you may have achieved a lot. This syndrome often leads to perfectionism and a fear of being exposed as a fraud. It can cause people to doubt their capabilities and avoid challenges altogether.

Both of these are a form of self-sabotage. So, it can be tough to deal with.

What is one word that you would use to decribe yourself and why. I would describe myself as Reiki. Because it perfectly encapsulates who I am. Reiki means “universal life force,” and that is what I believe I am. We all have an innate ability to heal and connect with the universe and the world around us. We are all made up of energy. When we open our hearts and minds, we can access this energy to help us heal physically, emotionally, and spiritually – For any lifetime.

Reiki is a form of healing that uses this universal life force energy to help clear blockages and restore balance within the body. It is a gentle yet powerful healing modality anyone can learn. It’s so simple once you stop the judgments. So, describing myself as Reiki is my life, my style, and my flow throughout each interaction and place since Reiki can box so many things that universally

help with each direction I go.

What has been the most successful form of referrals for your business? Word of mouth and social media have been our business’s most successful forms of referrals. We’ve found that when people are happy with our product, they’re more than happy to refer their friends and family.

We also use social media to spread the word about our products. We’ve found that social media is a great way to connect with potential customers and get them interested in our products. We also use social media to build relationships with our customers and update them on new products, sales, and promotions. But most of all, keeping our customers and followers educated is most important to me. So, I love doing education posts or helpful tips. So, if you’re reading this right now: Hello friend! Help spread those good vibes and find us on Social Media and flick us some love and comments and shares on our posts. Sat Nam!

Tell our audience something people may not know about you?

Oh geez, where do I even start? Something that many people don’t know about me that is often hard to explain is that when I am around/hear of or experience a practitioner that resonates with me, my body is like a sponge. I can all of a sudden learn the technique just through the vibration of the energy. I can absorb techniques and allow the energy of a method to be taught to me through the ethers. Next thing you know, in my next session with a client I am performing

a technique that wasn’t taught to me in a class, persay, but I have experienced or understood the concept without even actively trying to learn.

On a more personable level and less work-ish vibe, I absolutely love cats, eat Vegan, love tea, and collect wooden and crystal dangly earrings with stylish hats. I am also a massive fan of anything related to Sabrina, the Teenage Witch; having personable relationships is a key to my success. How can life get better than this?

“I’m so fortunate to have the amazing gift of being able to sense and understand energies! It has been an incredible journey for me as I’ve learned and gained more about this special ability.”

Mindfulness Isn't Just Meditation

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Uncover what lies within you by learning the behind the scenes

Uncover what lies within you by learning the behind the scenes of how to balance your chakra system. This course relates to how to balance your chakra system. This course relates to relationship building, boosting self-confidence to cultivating relationship building, boosting self-confidence to cultivating boundaries & communication skills while gaining empathy boundaries & communication skills while gaining empathy and discovering ways to bring out your creativity and and discovering ways to bring out your creativity and passion. Don't miss out on this amazing opportunity passion. Don't miss out on this amazing opportunity to come unlock your body's natural energy with us today!

MEET SIX stitches

Tell us a little bit about yourself and your background.

My name is Ashley, and I am a wife and mom to 6 children. I work full-time for a local nonprofit and run my small business, Six-Stitches selling handmade bags and other accessories. I also create tutorials for YouTube so that other bag makers can get the help they need to create beautiful bags from popular pattern designers worldwide.

How did you start your business, Six-Stitches?

I started my business when my daughter asked for a particular bag. It wasn’t something I could find anywhere in the stores, so I decided to try making it! She was so excited and loved using it and showing everyone her bag. I enjoyed making the bag so much that I decided to start making more. I tried a lot of different bag patterns, and eventually, I had a lot of “inventory.” Finally, I started selling the inventory I was building up at craft shows. Today I have my bags on display at Holly-wood Decorative Creations Boutique in BayTowne Plaza!

How did you come up with your business name? Tell us the story behind it. My husband and children helped me decide on the name! We went with Six-Stitches because I have six children, and my business includes sewing (stitches!).

Who are some of the people that helped inspire you, especially in creating your own business?

My husband has been a fantastic supporter. He has always encouraged me to sell my bags and ensures I always have the necessary resources to create bags.

What is your favorite piece you have created and why?

I have created so many bags that it’s almost impossible to choose a favorite. But one of my favorite creations is the set of backpacks I

made for all my school-aged children this summer because they each designed their bags with me. They chose every color and feature to make it their own.

Did you always want to be an entrepreneur? What did you do before this career?

I did not always want to be an entrepreneur! For the majority of my professional career, I have worked (and still do) for a local nonprofit organization. But I have always wanted something more for myself,

bag makers in person instead of just over YouTube.

How do you balance being an entrepreneur with having six children?

Very carefully! I honestly couldn’t do it without the help of my husband as well as my oldest child. They both do so many things behind the scenes to keep our house running so I can focus on sewing when needed. I spend a lot of late nights in my office fulfilling orders for customers or filming tutorials for YouTube. If it wasn’t for my husband making every meal or getting up early with the school children and my oldest child being able to drive siblings to and from work or sports practices, I couldn’t do what I do.

so I began selling my bags.

Tell us about some of your goals and dreams for you personally and professionally.

In 2023 I’m working towards increasing my customer base and sharing my knowledge about sewing. I have started a YouTube channel to help other bag makers and provide them with tutorials and support for specific patterns. In each of those tutorials, I also go over all the tools I use and share where they can find the best tools and materials to be as successful as possible. Over the next few years, I would love to be able to be a guest teacher at a national sewing conference and help fellow

If you could do one thing you have never done, what would it be and why?

I would love to travel to larger shows and sewing conferences to sell bags and learn more about bag making.

What do you hope to accomplish with your business?

Some day I hope to be successful enough that I no longer need to work a 9-5.

What is one piece of advice you have been given that you have never forgotten?

So many years ago, my mother told me, “Everything will be ok in the end, and if it’s not ok yet, then it’s not the end.”

“My name is Ashley, and I am a wife and mom to 6 children. I work full-time for a local nonprofit and run my small business, Six-Stitches selling handmade bags and other accessories.”

If you could pick one person that has stood out to you throughout your life, who would it be and why?

I don’t think I could choose just one person! I have had many influential people who have shaped who I am. My children have all taught me that I am much stronger than I could ever imagine! My parents taught me what it means to work hard and become successful, and my husband helped me to always believe in myself.

What’s the most important risk you have ever taken? How did it play out for you?

My most considerable risk was putting my work out there for the public to see. I was always fearful that my bags wouldn’t be well received. Over the last few years, I have sold hundreds of bags that I have designed, so it’s worked out quite well! I have many satisfied, repeat customers.

How do you continue to grow both personally and professionally constantly? What have been some things that have worked well for you and some that have not?

I’m always looking to learn new techniques to improve the quality and appearance of the bags that I create. I’m always doing research and looking for new opportunities. I work with new pattern designers to test upcoming bag patterns. It allows me to provide valuable feedback and suggestions to enhance their designs. It is rewarding because there’s a small part of me in every pattern I test for a designer.

With every great bag I make, there are indeed 2 or 3 others that could have been better. Only some bags I make are the best or even something I would be willing to display. But that’s how I have learned over the years. With all of the mistakes that I make!

How have your priorities changed from when you first started? When I started, I focused on creating quick, simple bags to build up my inventory. Today I am putting more time into developing more extensive, complex bags. That means I generate fewer bags, but they are much higher quality. I also spend a significant amount of time sourcing quality fabrics.

Knowing what you know now, is there anything you would have done differently when you first started? The only thing that I wish I had done differently was starting sooner. I wish I hadn’t waited so long to share my bags with the world.

Check them out at Holly-Wood Decorative Creations in the Baytowne Plaza, Webster NY or online at Sixstitches.com

“My husband and children helped me decide on the name! We went with Six-Stitches because I have six children, and my business includes sewing (stitches!).”

WOOD FLOWERS & more

Tell us a little bit about yourself, your background

My name is Sarah Pender and I have lived in Rochester, NY for 13 years now. I work full time at Strong Memorial Hospital as a Nuclear Medicine Technologist, I am a wife, mother of three, cheer/dance mom and a small business owner. My life can certainly be busy and crazy all in one!! I am originally from a small town near Pittsburgh, PA. I decided to relocate to Rochester in hopes of finding a Nuclear Medicine job. As you can imagine a small town did not offer job opportunities in my field.

I am currently residing in North Chili where my husband and I have a beautiful home with our amazing three children. I am a one woman show for my small wood floral business. In between my full-time job, kids’ birthday parties and activities, I find time to run my wood floral business I am grateful for the decision of moving to Rochester. There have been so many doors that have opened in my journey of life. I have meet so many wonderful women in my career and small business.

What made you decide to open your own business, and why wooden flowers?

A few years ago I discovered wood flowers by randomly searching online for crafts. I fell in love instantly with how real and versatile these flowers were. The thought of crafting with them and starting a small business stayed in my mind for years. I was very nervous putting myself out there in public and starting. I finally had the courage and bought a small amount of wood flowers. Then, they sat in my basement still waiting to be crafted. I was still extremely nervous to try. I would talk to my coworker about designs and ideas I had with the wood flowers. I finally had the courage to ask her to be my initial stepping stone and help create and arrange the flowers. We sat at my kitchen table painting and arranging wood flowers. She was a blessing to help me get my business started and build my self-confidence. Many

thanks to my coworker that helped push me along.

What makes you hustle? What does the word “hustle” mean to you? When I think of the word “hustle” I think of Dory’s motto “keep swimming” from the movie “Finding Nemo”. No matter how many let downs or disappointments, I want to show my kids that you can achieve what you set your mind too. I love

love taking my customers vision and making it real. The best part is helping brides with their bouquets and florals. They will have a keepsake of their special day forever.

What are some of the challenges you face regarding being a female entrepreneur and owning your own business, especially with such a niche market?

The biggest challenge is time. Being a mom of three and working full-time limits my time for creating. Luckily the wood flowers allow me to work in between the kids activities.

What have you found to be the best way to promote your business and gain new customers?

working with these wood flowers. It allows my mind to be creative and stress free.

What is the most rewarding thing about what you do?

Everyone’s reaction to how realistic the wood flowers are to actual flowers is my favorite. Customers are amazed how light weight, vibrant and creative the wood flowers are. I absolutely

I created a business Facebook and Instagram called Wood flowers by Sarah. Posting photos on those platforms have generated many customers. During the first year I also participated in a few Artisan/Craft shows handing out business cards with in the City of Rochester. My biggest Artisan show/ festival was at Mackenzie Childs in Auburn, NY. Many customers from that festival fell in love with my wood flower creations.

What has been the best piece of advice you have ever been given?

Other fellow Artisans have shared what festivals have been good for them and where they think my wood flowers would fit in. I appreciate

“I fell in love instantly with how real and versatile these flowers were. The thought of crafting with them and starting a small business stayed in my mind for years.”

“I have learned patience and confidence. I was certainly nervous starting my own Wood flower business and I am so thankful for the wonderful friends/customers that I have meet along the way.”

their suggestions as I continue to learn and grow with my business.

Where can people find your amazing wooden flowers?

I currently have arrangements at Hollywood Decorative Creations Boutique located in the Bay Towne Plaza in Webster, NY. I have a variety of different arrangements and styles available. I also take custom orders threw Facebook or Instagram. The customization includes flower types, flower color, specific greenery and size of the arrangement. I have a variety of containers to choose from or I have also filled vases/flower boxes that customers already have.

How long does it take you to create an arrangement?

From start to finish the minimum time it takes to create an arrangement is a week. I had paint each and every flower.

What is one thing you have learned about owning your own business?

I have learned patience and confidence.

I was certainly nervous starting my own Wood flower business and I am so thankful for the wonderful friends/ customers that I have meet along the way.

Did anyone inspire you to start your business? Who do you look for for encouragement?

My Grandmother was an amazing artist and was very crafty in her work. She could paint free hand. She is my inspiration to start my wood flower business. I told my mother that I could see my grandmother helping paint and arrange flowers. She would have loved it and be amazing at it. How do you create new ideas?

One way I create ideas is listening to my customers in what they have in mind. Their vision lets me use my creative

talent to bring their arrangement to life. I always enjoy asking customers what their wedding color scheme is. There are endless possibilities what can be coordinated together. This year I will be doing a Disney princess theme. Each bouquet will have specific colors for five different Disney Princesses. The bride’s bouquet will have a collaboration of all those Disney princesses. My other way of creating ideas is just walking through the craft store seeing what the new seasonal décor is.

What are you plans for your business over the next year?

I hope to create more wedding florals in the near future. Possibly participate in a Bridal show. I love working with couples making their day extra special. I plan to participate in a couple artisan shows this year.

COLLEEN PARSONS

Tell us about yourself and what made you decide to go into the insurance business.

I grew up in Greece, NY and graduated from Greece Arcadia High School. I continued my education at SUNY Fredonia and earned a Bachelor of Science in communication along with a minor in marking. Following college, I worked for the Sutherland Group as customer service representative and sales associate.

PHOTOS BY JULIE OLDFIELD

I then took a job for the Rochester Rhinos professional soccer club in the season tickets sales office. After almost two years with the Rhinos, I joined the Allstate Ins Agency at a local branch owned by a friend of my husband (then boyfriend at the time) who needed someone to fill in as his receptionist. I did that several times throughout the year and eventually he convinced me to join an I became a licensed insurance agent. I worked there for almost four years and then took a position at the Gerard P Smith Agency. In June of 2022, the Smith Agency merged with World Insurance Associates. I have been a licensed agent for nearly 20 years, and I currently live in Irondequoit with my husband, 16 year old daughter and 15 year old son.

What types of services do you specialize in?

Our agency specializes in personal and commercial lines of insurance. We can insure auto, home, motorcycle, boat, travel trailers, apartment buildings, Payroll and HR, Employee Benefits, Workers Compensation, Disability, Life Insurance and Financial Services.

What do you feel sets you apart from other insurance agents?

I feel what sets me apart from other insurance agents is that not only do I want to what is best for my clients, but I also want to maintain a relationship. I strive to be a resource for them to count on at any time. I try my best to be available for them and to respond to them in a timely manner. My clients know that they can count on me to work as hard as I can for them.

What inspires you to succeed?

I have an internal drive to help others. I like to solve people’s problems and connect with them and really understand their needs. I love being someone’s “go to person” and to be someone that they can rely on. I find it fulfilling when I can help others personally or professionally. I also want to be a role model for my children, for them to be able to see two sides of me. Their mom and a professional in my field.

What has been the most challenging part of the insurance industry?

The most challenging part of the insurance industry is being the middle person. Insurance is a complicated and intricate industry, and it is my responsibility to help my clients understand why insurance companies make the decisions that they make. When I have to explain premium trends or coverage questions, sometimes I feel as though I am put in a difficult position because I may not give an answer that a client is hoping to hear. I always strive to serve my clients and to advocate for them to the best of my ability.

What are the advantages/disadvantages of being a woman in a male dominated field?

The advantages of being a woman in a male dominated field is that although women hold a majority of the customer service positions and hold some management roles in insurance industry, there are not a lot of women in the sales department. Being a woman in the sales department helps me stand out among males. Conversely, this fact makes it more of a challenge to earn

the trust of my male counterparts or potential new business clients.

What are some of the secrets to being a successful insurance agent?

I believe some of the secrets to be being a successful insurance agent is you need to listen, you need to be honest, you need to problem solve and you need to nurture client relationships.

What do you think helped you the most to make a career as a woman? What’s the biggest factor that has helped you be successful?

I think what has helped me most to make a career as a woman is seeing other women succeed in other male dominated industries (including insurance). The biggest factor that has helped me be successful is the support of my husband. He may not understand everything I talk about (ha-ha), but he respects the passion I have for my career and is always there to encourage me.

What is one piece of advice you have received in your life that you want to pass on to our readers?

One piece of advice that I learned is that I am not alone, and you need to rely on others. Things at the time that seem like a major problem might be easily fixed by talking to someone and solving it together. I hope that I can do the same for others when they are in a similar situation.

What types of training do you go through to keep on top of new information, trends and making sure you can provide your clients with up-to-date information?

“I feel what sets me apart from other insurance agents is that not only do I want to what is best for my clients, but I also want to maintain a relationship.”

“It is very important to us that we maintain our relationship with our customers and make them feel as if they were family.”

The Gerard P Smith Agency was founded in 1966 in the village of Webster, NY by Gerard (Jerry) Smith. He was married to his wonderful wife and was also busy father of six boys. This was definitely a family affair as everyone was involved in some capacity with the agency. Two sons then became the second generation and Tom Smith became owner and President while Kevin Smith served as Vice President.

The Gerard P Smith Agency is now on the third generation and, Ian Smith, is owner and President and has continues to make our agency successful each and every year. We are licensed in all 50 states including Canada. Now that our agency is part of World Insurance Associates, we can find a market for almost any type of insurance.

World’s slogan is “large resources with local relationships”. It is very important to us that we maintain our relationship with our customers and make them feel as if they were family. I never intended to remain in the insurance industry, however, from the moment I stepped into the building I felt at home. I instantly changed my mind and hoped to get hired. There was an energy I never have felt before at a workplace, and I

wanted to be part of it. Luckily, I was hired and nearly 15 years later I still feel that energy every time I walk into the building. In fact, it was difficult to work from home full time during the Pandemic and I was so grateful that I was

helping women owned businesses. I am so appreciative of this platform to allow me to extend my reach and help other amazing, successful women with their insurance needs.

You are undoubtedly busy, how do you take care of yourself and maintain a good mental health?

I am a mother of two teenagers. They definitely keep me busy! I rely on other busy mom friends and not just with carpooling but being able to talk about the difficulties of being a working mom. I also rely on my parents to help with rides, dinners and any time my husband and I cannot be there for a game (which is very rare). I rely on humor to get me through every day whether it’s me trying to make others laugh or appreciating a funny story from one of my coworkers. When I get too stressed out my husband is always there to lighten the mood and remind me to relax!

What is one thing people don’t know about you?

allowed to go back on a hybrid schedule. We are one big family, and we are there for each other. The Management team is appreciative of us and in turn we all want to do a good job for them and our clients. They support me and my plans for the future. They are especially excited for me to focus my time and energy on

I am a two-time breast cancer survivor and a Susan G Komen Advocacy Ambassador for NYS 25th district. It is something I am very proud of, and I am always available for anyone who is going through breast cancer or knows of anyone who is fighting this terrible disease.

“I also am inspired by my mom who has given me the gift of empathy which adds to my success in my career.”

“

The Management team is APPRECIATIVE of us and in turn we all want to do a good job for them and our clients. They SUPPORT me and my plans for the future. They are especially excited for me to focus my time and energy on helping women owned BUSINESSES. ”

“One piece of advice that I learned is that I am not alone, and you need to rely on others.”

Tell us a little bit about yourself and Christine Conte Coaching?

I am a coach, speaker, inspirational teacher, divorce survivor and thriver, Rockstar Single Mom™, and dance floor diva, with confidence to spare and share. I’m on a mission to educate, equip, and empower women.

Taking all of my personal and previous professional experience, knowledge, and skills, and combining them with a highly respected and powerful coaching method, I created a professional coaching business focused on Life Transition, Management & Leadership, Empowerment, and Divorce & Single Parenting. Having worked through these challenges, I not only “get it” I help clients triumph through them.

Clients can expect an honest, candid, straightforward approach. I help clients move through their blocks and perceived limitations in their lives, relationships, and careers to know who they are, live their purpose, and experience joy.

What made you decide to go in to coaching and open your own business?

2017 was a major transition year for me, both personally and professionally. My prior career in Information Technology came to a much-needed end. I was completely burnt out and done with it. That same year my two grown children empty-nested within a few months of each other. And I also went through the change that mid-life women experience.

Some people might fall apart given the loss of so many things at once -- those things that we believe define us: the job title, the daily parenting role, and what we call “youth”. But that’s not who I am. Whenever I’ve been knocked down in life I always get up and embrace what’s next. I decided to see that year not as a series of losses, but as a strong signal of freedom to do whatever I wanted with my life.

The most personal transformation is through my 1-1 private coaching. My coaching is done over the phone because it is convenient for the client, honors the client’s privacy, allows the client’s freedom of emotional release, and cuts down on distractions. Phone coaching permits me to coach anyone anywhere. Coaching is completely confidential and follows the ICF’s code of conduct. The most intensive transformation occurs via my programs. As a strong advocate for living your dream life after divorce, I created the Divorcing with Confidence, Courage, and Dignity™ System. Using this system, clients make the transition from married to not married with dignity, honor, and confidence, and move on to live their best life after divorce!

vendor at a women’s conference, so I started up my coaching business and never looked back!

What services do you specialize in?

I specialize in individual coaching, workshops, speaking at events, and deep-dive programs.

Also, having raised two children alone and on my terms, I created the Rockstar Single Mom™ Program, soon to make its debut! This program provides the tools and support for women who want to raise remarkable kids despite the challenges they face as single moms, even without cooperative dads. These moms are inspired to create a better world by consciously choosing how they raise their children using the CE Parenting Style©, my proprietary method.

I also offer the Law of Being© program, which is a proprietary iPEC® program for complete self-mastery to unlock your unlimited potential.

“I am a coach, speaker, inspirational teacher, divorce survivor and thriver, Rockstar Single Mom™, and dance floor diva, with confidence to spare and share. I’m on a mission to educate, equip, and empower women.”

My workshops are very popular. All of my workshops are self-created original content. Topics offered include Vision Board, Empowerment, Self-Compassion, Purpose, Confidence, and others around relationships, such as Communication, Boundary Setting, and my new one called Mama Drama©.

I offer private coaching parties, group coaching and facilitate team workshops all while being in the business of helping others to thrive in their life.

What’s your favorite aspect of being an entrepreneur and owning your own business?

My favorite aspect of running my own business is the freedom to utilize my gifts, talents, and unique set of skills as I see fit. It also allows me to remain true to my values. Every decision, every move, and each stroke of the pen aligns with who I am and what I believe.

Working for myself is the way I’ve chosen to live the second half of my life. I’m fiercely independent and very selfdisciplined, so entrepreneurship suits me well. Plus, I’ve always wanted to own my own business. It’s such a beautifully fulfilling feather in the cap of life.

What do you like the most about your career and what you do?

The true reward is knowing I’ve made a positive difference in someone’s life. I’ve helped my clients go from:

• broke to cash flow

• alone to in love

• stuck to published

• estranged to reconnected

• lost and unfocused to achieving goals

• hesitant to confident

• discontent to invigorated

Receiving heartfelt gratitude for helping change a client’s life for the better is an incredibly humbling experience.

What are some of the biggest challenges you have faced, especially in the past few years?

Professionally, the Covid pandemic was the top challenge. The inability to network and connect with others in person made it very tough to attract new clients. Fortunately, many clients stayed on through the pandemic and many others were referred to me and the business survived.

Another challenge was on a more personal level. My husband and I took my parents in to live with us just before Covid hit. They are in their 90’s with many physical limitations. While personally rewarding, it was also extremely challenging on many levels. Their deterioration reached a critical point requiring a formal medical care setting. It was another massive personal challenge to make that very difficult decision.

What sets you apart, or makes you different from other coaching practices?

The first difference is my payment structure. Coaching is an important investment in oneself. I deeply believe in the power of coaching and want everyone to be able to experience and afford it. So I created a payment structure that supports that model. I offer a monthly no-interest payment plan for private one-on-one coaching with me that’s cancellable at any time. If a client is not satisfied for any reason, we stop, with no further investment on their part.

The second difference is that I wanted to be the best coach possible for my clients, so I sought out one of the toughest, top-ranked coaching schools, iPEC®. Their psychology-based methodology is grounded in CORE Energy™, created by Bruce D. Schneider, founder of iPEC®. I trained for the better part of a year to obtain my certificate as a Certified Professional Coach (CPC), and Energy Leadership Index Master Practitioner (ELI-MP) certification. I then work diligently to earn my PCC coaching credential through the International Coaching Federation (ICF). Because many clients are challenged by a lack of confidence, I also became an ACI Certified Confidence Coach.

Another important difference is that the shifts, changes, and ultimately the transformation clients experience working with me are measurable. I offer an assessment ranked as a Forbes top ten tool that measures and maps your CORE Energy™, which my clients take at the beginning of the coaching engagement. Clients can take that same assessment anytime after six months of working together to see the difference in their CORE Energy™ and measure improvements in 14 key areas of their life. Bottom line: my clients experience real, measurable results without making a large up-front investment.

What has been the best advice you have been given and why?

Upon graduating from college my dad gave me the best career advice. He said, “Your career success is directly related to your ability to get along with everyone”. This also applies to life in general. And in fact, this is at the foundation of CORE

“As a strong advocate for living your dream life after divorce, I created the Divorcing with Confidence, Courage, and Dignity™ System.”

Energy™, which is that how you show up in life is directly related to the level of success you will experience.

What did you do before starting your business?

My prior career was in Software Engineering and Information Technology. I grew from a software developer into a project manager, tackling nearly every role in between. I ended that career as a VP, but titles don’t tell the whole story.

My story is about making a difference and solving the hardest problems. I worked with some of the most brilliant minds in the world – from MIT, CMU, Stanford, and many in the aerospace industry on the research and development of technologies for space-based microprocessors. I was part of a large team of architects who created the CORE Instruction Set Architecture for RISC-based Technology. I helped develop and critique software for military systems. I led an organization to create a CIO Magazine award-winning website. I led a team to receive the most coveted award earned by a contractor from our customer’s organization. I led a small team to solve the problem of processing claims automatically for an insurance company that hadn’t been able to achieve this in its entire history.

Most importantly, I calmed and cleaned up relationships and motivated people to genuinely collaborate. Leadership is about being in service to your team. I understand the value people bring to the table, and believe that made all the difference.

What have you found to be the best

way to bring on new clients? And how do you retain them?

Many people still don’t understand what coaching is, or they think it’s a luxury they can’t afford. Interestingly, many of my clients recoup their coaching investment with me through improved work performance, exceeding their goals, and finding the confidence to ask for that raise they deserve.

I bring on new clients through networking, getting into deep conversations, and having them experience coaching through a free discovery session. Nothing, however, beats a great referral from a former client.

Retaining clients results from serving them incredibly well. It ties back to service leadership. When clients work with me they experience a tangible difference. Things shift, they feel much better about themselves and the situation that brought them to me, and they move forward. They also gain a different perspective and the particular things they need to create real change. For some it’s a roadmap or plan, for others it’s a collection of tools, and for nearly every client it’s a better understanding of themselves and the people in their life who are contributing to their stress.

I have clients who have been with me for years and some who stay for a shorter time. It depends on what they are seeking, their short- and long-term goals, and the connection we create.

What do you like to do in your free time?

In my free time, I create! Writing, crafting, and cooking are my top three creative outlets. I’m in the stage of life wherein creativity is flowing and is difficult to it turn off. I let it flow and do my best to capture it.

When I’m not creating, I spend time with my family. We are very close and do so many things together: dining in, dining out, hiking, day trips, vacations, and upholding family traditions we’ve built over the years. I’m also blessed with a great group of high school friends who are always planning something to do together.

Where do you find motivation and inspiration?

I discover motivation and inspiration everywhere! Immersing myself in nature gets my creative juices flowing. Nature’s beauty is very inspiring and always stirs my soul. There are some great nuggets of wisdom in some movie lines, the older ones in particular. The same goes for music. Lyrics are much more meaningful to me now than when I was younger. I also reflect on my own life experiences and generate ideas through the contemplation of life and taking a long perspective instead of what’s happening at this moment.

What social media platforms do you like to promote your business on and why?

I’m not a huge fan of social media. It energetically drains me. However, I realize that social media platforms are where people spend a lot of their time. So occasionally I’ll use Facebook (@ ChristineConteCoach) and Instagram

“Retaining clients results from serving them incredibly well. It ties back to service leadership. ”

(@ChristineConteCoach) to post or share something that might help or benefit others in some small way.

You can contact me through my business website at: www. ChristineConteCoaching.com

And you can learn about my Divorcing with Confidence, Courage, and Dignity™ System at: www. DivorceCoachingSystem.com

What is your background and how did you end up in the coaching field?

My education is in computer science and mathematics, balanced with a minor interest in psychology. My career in Information Technology trained me to find the root cause of a problem quickly. My leadership experience taught me about people: what motivates people, how to mentor and develop people, and that every person is unique in how they think and see the world.

Coaching crossed my path unexpectedly. My husband had worked with a professional coach many years ago. In 2017 while considering my next chapter, my husband and I talked about his experience with that coaching engagement. It stoked my curiosity. After doing some research on coaching and having a few “ah-ha” moments, I felt a true alignment, and decided to go for it!

My prior training and leadership experience combined with my unique thinking process, beliefs, values, and perspective have helped me become a successful coach. I am very open to

other people’s beliefs, thoughts, and what they value. I hold no judgment over people, which is critical to being a great coach. It’s a great fit for me! How do you not become burnt out or overworked? What advice would you give to others?

Working late hours, nights, and weekends in technology I experienced burnout often. I recall one weekend while doing a major system initial install I was required to remain on a 72-hour long conference call. It was preposterous! That was the official end of my rope.

The effects of burnout are both detrimental and subtle. It impacts family and personal time. It impacts physical health. In my case, I was completely exhausted and my health took a hit for the first time in my life. I was utterly relieved to leave that world behind.

I no longer participate in an industry where my time, energy, and value are dictated by others. I am very self-aware of my physical energy and now place my health and wellness above most other areas of my life. I can do that now. I couldn’t before because I didn’t have the tools to manage it before coaching entered my life.

To combat burnout, learn which tools and techniques work best for you and use them as frequently as needed. Meditation, breathing exercises, visualization, taking a walk, connecting with nature, and re-aligning to values and purpose are a few things you can do regularly. They cost nothing yet are powerful ways to re-calibrate when burnout invades your

otherwise happy space.

Tell our audience what the 7 Energy Levels are and how they play into what you do.

CORE Energy™ and the CORE Energy Coaching Method© are at the foundation of the iPEC® coach training. The seven levels of CORE Energy™ were developed by Bruce D Schneider, the founder of iPEC®. These seven levels are comprised of what I’ll call positive and negative energy for sake of brevity. Our energy and how we experience life are determined by our thoughts, beliefs, feelings, and behaviors. Each thought we entertain has an energetic consequence. Some of these thoughts bring our energy down and limit our sense of options. Other thoughts elevate our energy and give us a sense of freedom, choice, power, and fulfillment.*

For example, we’ve all experienced negative thoughts at one time or another and when we do, we can feel ourselves sinking, shrinking, becoming more fearful, and feeling powerless as these negative thoughts take hold. That’s your CORE Energy™ contracting, or lowering. If you remain there for long periods, it can grow and take over. What was once a mood can turn to misery. If you remain there for years, it can have detrimental effects on your physical health, success, and overall wellness.

Conversely, when we experience positive thoughts, we feel ourselves rising, opening up, feeling happy, and fulfilled. That’s your CORE Energy™ expanding, or rising. If you remain there for long

“The true reward is knowing I’ve made a positive difference in someone’s life.”

periods, it too can grow and take over. What was once a moment of happiness can become a permanent sense of joy. And if you remain there for years, it can have immensely positive effects on your physical health, success, and overall wellness.

The CORE Energy Coaching Method© is founded on more than 10,000 hours of research and application over 30 years. This interdisciplinary process has its roots in*:

• Psychotherapy • Neuro-linguistic programming (NLP) • Mentoring • Consulting

• Quantum physics

• Metaphysics

• Adult and accelerated learning theories

• Emotional intelligence

• Leadership development

• Theories of conscious evolution

I help clients raise their CORE Energy™ levels and learn the iPEC® principles.

Another way to explain what I do is this: Everything in life is an essential part of your journey. That journey with all its difficulties is truly remarkable when seen through the proper lens. I offer that lens, help clients get that lens into focus, and help them see what they generally cannot see on their own.

*Portions of this information are from iPEC®.

What is your favorite client testimonial? One woman called to work with me who said she’d overheard a client of mine saying that I had “saved her life”. I don’t claim to save lives, but it was amazing to learn my client felt that way about our work together. Generally speaking, clients tell me that they are forever changed and very glad they decided to

work with me.

Client testimonials can be found at: www.ChristineConteCoaching.com/ services-testimonials

What do you have planned for 2023?

Professionally, I’ll be starting my workshops again. I took a hiatus due to the Covid pandemic. Now that venues are becoming available again and health safety is a bit more manageable, I’ll be getting back to offering workshops in person. I’ll also be re-entering the networking world, hosting table events at conferences, and attending large gatherings.

On a more personal note, I’m looking into incorporating the practice of Qigong into my wellness routine. I have always wanted to try it and have decided to give it a go!

“My story is about making a difference and solving the hardest problems.”

“I am passionate about acting, playing the flute and piano, and writing! I am also a huge animal lover and care about their welfare. ”

Tell us a little bit about yourself and your background.

My name is Alanna Manning and I am 18 years old and live in Cicero, New York. I am currently a senior at Cicero-North Syracuse high school and have been an active member of the 2022 NYS Championship marching band for the past six years.

I am passionate about acting, playing the flute and piano, and writing!

I am also a huge animal lover and care about their welfare.

What made you model, and when did it start?

My mentor Corrin Stellakis and my 3rd-grade teacher told my mother I should get into modeling. I started going to Corrin for coaching when I was 14 years old and have loved the art of modeling ever since! I enjoy the freedom of expression and the different looks I can bring to life.

What are your dreams and aspirations? Where are you going to school, and what are you majoring in?

I plan to act in, direct, write, and produce films and TV shows one day. I plan to go to school for

filmmaking. In the future, I’m hoping to write a novel and adapt it to film.

Where do you see yourself in 5 years?

Who are some of the strong women that you feel have inspired you?

Corrin Stellakis, Coco Rocha, Taylor Swift, Lily Collins, and my mother are all strong women who have inspired me, whether it be in my fields of interest or in my life in general.

Who is your favorite designer and why?

I do not have a favorite designer. I tend to gravitate towards individual pieces rather than clothing from collections.

What is one piece of advice you have been given that you have never forgotten?

One important piece of advice that I have been given is “Never let anyone make you feel like you aren’t good enough.”

What is your favorite thing to do in your free time?

During my free time, I enjoy reading, writing, and catching up on sleep.

Hopefully, in 5 years I will be living in LA while working in front of the camera (acting) or behind it (directing).

What do you think is the biggest problem facing young up-and-coming females in 2023?

I think young up-and-coming females are negatively impacted

“One important piece of advice that I have been given is “Never let anyone make you feel like you aren’t good enough.”

by social media. It promotes a perfect lifestyle that is meticulously curated by people, even though it is far from realistic.

What are three things that make you smile?

1. My dogs (any dog, for that matter)

2. My friends

3. Performing arts (music and acting)

If you could travel to any year in a time machine, what year would you choose and why? I would love the chance to travel back to the 50s for the music.

If you could change one thing about yourself, what would it be? I wish I could be less of a perfectionist. I’d love to be able to give myself room to grow without constantly criticizing myself.

What’s one of the most fun

childhood memories you have? Some of my fondest childhood memories are going on vacations with my family.

Where will we see you next?

Hopefully, you’ll see me on the big screen or walking the red carpet in the future!

Isa’s other passion as an AntiGravity Fitness Instructor allows her to travel and cultivate relationships in the international retreat and yoga studio markets. Isa thrives helping others realize their entrepreneurial dreams and succeed financially in this creative realm.

What made you decide to be a female entrepreneur?

Even at a young age I had an entrepreneurial drive. I decided to open my stores and get licensed in skincare after I relocated from Rochester to Arizona. I had a vision and saw a “need” here for what I wanted to create. One piece of advice I would give to new entrepreneurs is to NOT wait until you believe you know everything to get started. What we don’t know can be our greatest advantage because we must be innovative and resourceful!

What makes you hustle? What does the word “hustle” mean to you? To be honest I believe we need to reframe the meaning we attach to “hustle culture”. Pushing and staying busy constantly can be a trauma response that is being normalized and even glorified. Operating from the space of gratitude and service is what drives me. Having goals and living a life I promised myself and my family is what I strive for.

How do you stay motivated, especially in such a crazy time in the world?

I love personal development and learning. I motivate myself through remaining inspired ... whether it be through yoga, fitness, dance or

reading. I also stay motivated by surrounding myself with women who are successful and live a life of choices.

What are some of the challenges you face regarding being a female entrepreneur and how have you overcome them?

Like many women, I have struggled in the past with owning my accomplishments. The desire to not want to “outshine” another can cause us to not celebrate our “wins”. I love asking people about their accomplishments and encourage them to share! Let’s all tap into the JOY of watching one another succeed!

What are the three most important words that you feel describe you and why?

Caring - I care about people and their well being.

Inclusive - Everyone deserves a “seat at the table”. If you are ever in a situation where you aren’t being given one, go build your own table.

Giving - We are here to elevate this human experience and we have the ability to do this for others by being giving of our time, resources and love. iving

What is the mission and goal behind your business?

My mission is to empower women to build financial independence through online business mentorship in the beauty and wellness space. I want to help women push beyond their perceived limitations and live

a life full of CHOICES.

What is your favorite thing to do in your free time?

I love to dance. I have studied Flamenco dance for 20 years. I enjoy challenging myself by learning new choreography from Master Instructors. I also love all types of aerial arts. I believe that by putting ourselves in the space of being a student challenges us and reminds us that there is growth in getting “uncomfortable”. It is also a great outlet for my recovery from “perfectionism”.

What did you do before owning your own business?

I received my Masters Degree in Spanish Literature and Linguistics from Penn State and I taught adjunct Spanish at RIT. I also worked in International Business in the Latin American Group at Xerox Corporation.

What is the best advice/information you have ever been given?

Having a positive mindset is the single greatest asset any entrepreneur has. Visualization, manifestation, and embracing the Law of Attraction are all key and are byproducts of a positive mindset. When we have proper mindset we can lead, encourage, be solution oriented and have the ability to pivot when necessary.

What would you say is your greatest accomplishment professionally to date?

I would say that my greatest accomplishment is that I sold my skincare apothecaries when they were

“Even at a young age I had an entrepreneurial drive. I decided to open my stores and get licensed in skincare after I relocated from Rochester to Arizona”

at the height of success. I saw the “writing on the wall” for how the retail model was changing and I chose to pivot before I was in a reactionary position. This required some deep soul searching. This decision led me to where I am today in the virtual sales space.

What do you enjoy most about what you do? What do you find the hardest part about it?

People are my passion. They are both the most enjoyable and the most challenging part of my business. Seeing someone give up on their potential is heartbreaking. This is what encourages me to see each person for who they are, learn their pain point and what motivates them for change.

Do you use social media to promote your business?

What is your favorite platform?

I do use social media and find it to be a beautiful tool when used with the right intentions. We are living in a society where networking is how we conduct business and social media offers a platform to connect with a broader audience. I have made beautiful connections in this space! I have met mentors, business partners and new friends. I use both FB and IG.

What do you want to achieve next?

My goal is to grow my organization significantly this year and bless hundreds more with the gift of health and vitality!

What are the three most important habits to be a successful entrepreneur?

Surround yourself with mentors and people who have a life you admire. Ask them for book and podcast recommendations, watch what they do and ask questions.

Meditation. We can only operate as our highest self when we have the capacity to train our minds to focus and attract.

How do you balance the crazy hours of owning your own business with having a personal life?

Time blocking and mono tasking. It is very easy to get pulled in many directions, so having your time allotted in advance helps tremendously. Prioritizing my family is also key. My schedule allows me to take my daughter to school every day and also pick her up. I have a personal rule to not be on the phone when she gets in the car. I want her to see that the choice we earn as a successful entrepreneur keeps her as a number one priority.

What is one thing most people don’t know about you?

habits of successful entrepreneurs are: Focus on the highest value tasks first. Have a Daily Method of Operation (DMO) to establish systems and consistency.

I am deaf in one ear as a result of brain surgery in 1999. This experiance caused a lot of heartache as well as amazing situations. I may not be where I am today were it not for a life threatening scare. I am resourceful and have a fighter spirit! Also, I have a wicked sense of humor and I thank my mom for that!

“I am deaf in one ear as a result of brain surgery in 1999. This experience caused a lot of heartache as well as amazing situations.”

“ Having a POSITIVE mindset is the single greatest asset any ENTREPRENEUR has. Visualization, manifestation, and embracing the Law of ATTRACTION are all key and are byproducts of a positive MINDSET.”

“My goal is to grow my organization significantly this year and bless hundreds more with the gift of health and vitality!”

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RANDOM ACTS

BY TAMMY VREELAND

I want to ask you, if you heard a sentence that started out with “Random Acts of…” how would you think that sentence would finish? Random Acts of ‘Violence’ or Random Acts of ‘Kindness’?

I suppose that has a lot to do with the type of person you are? The type of childhood you had? Maybe even the type of area you are living in?

Does genetics, an upbringing, or our environment affect the way we look at life? An interesting concept, don’t you think? And I’m sure, one little magazine article cannot completely cover in great depth, but if it gets you to think about it… then I have succeeded!

Like most things in life, you have a Yen and Yang scenario. Two sides to a story. Opposites. A plus and minus. But I intentionally left out a “right” and a “wrong”. Why?

Another question I would like to ask, if I may? How many things do you know are an “absolute” right and wrong? Sure, you have your basics.

Take, for example, fire. There is a right and wrong way to touch it. If you touch it directly, you will burn yourself. In this case, we immediately think that is an “absolute”, right?

However, isn’t it true that some may be able to touch fire and not burn as quickly or as severe as others? Perhaps even ones who have been burned before have conditioned themselves to feel the pain longer? Having scar tissue that actually helps them not only endure the pain, but grasp it?

Leading us to think perhaps there are fewer “absolutes” than we first thought? Let’s go back to my first question. How did your mind finish that sentence, “Random acts of…”, without knowing the context it was being placed in?

Wait! Before you answer, do you think

your answer could be different next week? Or from last week? Ask yourself, what kind of mood am I in today?

What time of day is it? Is it first thing in the morning where you are fresh from a good night’s sleep? Or is it a terribly rushed morning after a restless night of worry?

You know where I’m going with this, so for now, just play along and enjoy the ride. Remember, there is no right or wrong answer. Just a simple break from the ordinary, to help maybe put other things in your life into perspective.

Ok, let’s say your first thought was to finish the sentence with “Random acts of violence”. Unfortunately, in today’s society, it does tend to pop into one’s mind. It’s no wonder, with things we see happening in the news.

What does random acts of violence mean? My research revealed: “Random acts of violence by definition are really hard to interdict. That is why they are called random. Many of these criminal acts take place between people who know each other and find themselves in a fit of anger and acting out in ways that they ultimately regret.” Food for thought.

Though I have to admit I was a bit surprised to see it state ‘criminal acts that take place between people who know each other’. I don’t know about you, but it seems to me random act of violence happen to people that don’t know each other? That don’t understand each other? Who many

times think in absolutes. And all too often, I wonder if they ever regret their actions because it seems they never question their own actions.

Now let’s say your first thought was “Random acts of kindness”. Doesn’t a change in that one word make you suddenly feel different? A dark heaviness from the first example, ‘Random acts of violence’, that can cause you anxiety, stress, and sadness. Whereas the second example, ‘Random acts of kindness’, can bring a smile with thoughts of others smiling?

It’s amazing the power one word can have, isn’t it? What did the internet have to say when I asked, “What does Random Acts of kindness mean?”

“A Random act of kindness is giving your best self to others without requests or promise of return on investment. It’s simply doing something nice for someone else, without them asking and without you doing it for anything in return.”

Now, I’m not sure if you picked up on it, but I did. It isn’t specific as to who you bestow the kindness on. So, an act of kindness need not be to just people we know. And unlike acts of violence, where you can get a return of regret, an act of kindness, we simply get nothing? Again, I’m not sure I agree with that, for do we not get satisfaction? A warm, fuzzy, nice feeling that makes our hearts not heavy and our smiles bigger?

Just the other day, I had someone bestow a ‘Random act of kindness’ on

“Like most things in life, you have a Yen and Yang scenario. Two sides to a story. Opposites. A plus and minus. But I intentionally left out a “right” and a “wrong”. Why?”

me and I was floored! Literally took the necklace off they were wearing and gave it to me. I have it on right now. In fact, I have not taken it off.

To me, it represents so many things. I draw strength from it as it reminds me of where it came from and what it represented to them. Although it was their belief and something, I knew nothing about that belief helped them.

I did not question the belief, I simply tried to understand it. In turn, my understanding of the magnitude of their ‘Random act of kindness’ alone - gave them the satisfaction from their impulse to help me. Let them feel that when sometimes you don’t know how to help, the ‘Random act of kindness’ can? And it did, in ways that cannot be truly explained.

We have now answered my question with two very different answers. We have established that your first initial answer to a question can easily be blamed on your genetics, upbringing, and environment.

However, we have also established that your answer can be changed now - because of knowledge. For, if we had not dissected the reason why you initially answered the way you did,

would you have even contemplated a reason for a different answer?

Where am I going with all of this? You would think - due to this day and age, I may feel we need to try to understand other’s answers that are different from ours and I do. But I also think this need has always been

But those differences have always been with us, from the dawn of mankind. If maybe we realize to question our own answers first, will it help us to understand other’s answers?

One’s beliefs need not be questioned, but an understanding of why those beliefs are in place can be. Many times in life we find ourselves questioning so many things, along with others, but do we ever question the reason for our questions?

In turn, the reason why people may think the way they do? The answers they may find themselves using? Only to ultimately realize there can be a different answer? Bottom line, forget my lengthy word salad and know this… you do you, I’ll do me but I’ll try to understand why you do you …in questioning why I do me.

with us regardless of the day and age.

However, now due to our day and age, perhaps we are more aware of other’s answers than we have ever been before? More aware of other’s differences. More aware, dare I hope, that maybe there is no right or wrong? Just simple differences due to an array of reasons for those differences.

Personally, I would have loved to have thought everyone’s immediate impulse was to finish the sentence as ‘Random acts of kindness’. However, I do try to understand why some would answer differently.

In trying to understand other’s answers, different from my own, I feel that, in of itself, may be my own random act of kindness. More importantly, ultimately, something I will not regret.

“Random acts of violence by definition are really hard to interdict. That is why they are called random.”

LESSON #6 DREAM BIG

YOU ARE ENOUGH.

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

BY DEVAN ROBINSON PHOTO BY NICOLE LOCKHART PHOTOGRAPHY

Traditional goal setting is boring. When I think about how I used to set goals I cringe. The way I learned to set them led me to have goals that were a bit vague, unmeasurable, boring, unmotivating, and just plain too small. I would have these long ass lists of everything I needed to do to reach my goal which was exhausting and overwhelming. I never accomplished everything, because the list was never ending. I would keep changing the finish line, because when I set my goals they weren’t big enough to begin with.

Goals need to be motivating, intentional, specific, and meaningful. They need to be compelling. We want to WANT them. This is something that I had to learn over the years, because I had so many years where I felt like I was just standing in place. I felt stuck, which made me feel like I failed. It made me feel like I wasn’t good enough. It made me feel like I wasn’t trying hard enough. But in reality I just wasn’t setting myself up for success. I was holding myself back. I was thinking small, when I needed to dream big. I didn’t fully know where I was going. And if you don’t know where you are going, then how do you get there?

So, here is how I learned to set my goals.

First, Explore. Explore the past. What happened over the last 12 months? Ask yourself what are the highlights that stand out to you? What are you proud of yourself for? Then flip it around. What are the lowlights? What are the could’ve/ should’ve/would’ves for the year? Use these reflections to find the lessons you learned from both your successes and your mistakes.

Explore the future. “Brain Dump” everything you want to create for the next 12 months. A “Brain Dump” is when you take everything in your brain around a prompt, topic, idea, etc. and dump it all onto a piece of paper. The sky is your limit, so write it all down.

Explore the present. Where are you in all the areas of your life right now? Use a “Wheel of Life” to do a quick check-in. Draw a pie chart with eight sections. Label each section with the following areas of life: Finances/Money, Environment, Hobbies/Fun, Family/Relationships, Personal Growth/Development, Career/Business, Romance, Health. Then on a scale of 0-10 rate your level of satisfaction within each area of your life. Where 0 is unhappy AF and 10 is thriving. Color in your pie piece to roughly where that number would be. For example, Environment is a five so you would color that pie piece about half way.

Second, Prioritize. Take a look through everything from your exploration phase. Then

pick out the top three areas in your life that you would like to improve. Think about which three areas would help you get all your areas as close to thriving as possible. Ask yourself which three areas would make the biggest difference in your life? Focus on only three. We set ourselves up for failure when we focus on too many at one time.

Once you have your top three areas, then it is time to narrow down those areas into a specific, meaningful, intentional, and motivating goal. There are four parts to doing this.

1. Brain dump all the outcomes of this area. Like an amazon wish list of outcomes.

2. Pick the most important goal. The one that rises above all the others.

3. Ask yourself (and answer truthfully) why is this goal important?

4. And what happens if you don’t reach it?

Repeat these four parts for each area. If your answers to part 3 and 4 are not motivating or meaningful, go back to the drawing board and see if something else fits better for you there. You want to make sure it’s going to keep you going until you succeed.

Third, Develop.

Write your goals. Take each one of the three goals, write them as if they have already happened and with a big fat “Thank you” at the front of them.

“Am I changing the game plan out of fear? No. Okay, change the game plan.”

life: Finances/Money, Environment, Hobbies/Fun, Family/Relationships, Personal Growth/Development, Career/ BusThis helps you embody the person who has already achieved these goals and sends loads of gratitude into the universe for the success of these goals. For example, “Thank you for the 20 new BABB Tribe members ready to work with me.” or “Thank you for the clarity around what I want in 2023.” It’s a mindset shift that needs to take place. Success is inevitable. Be grateful and know that these goals will happen.

Fourth, Implement.

Take massive messy action towards your goals. Release the pressure to stay on track. The journey is a winding road. Keep taking actions towards the direction of your goal.

Don’t wait for perfection. Perfect timing does not exist. Take action. Make one

step, even a small step each day. AND celebrate each step! We are too hard on ourselves and we forget to celebrate. Reward yourself. Thank yourself.

Fifth, Adjust. When things don’t seem to be working, take a step back, evaluate, and then adjust. Make sure you don’t give up too soon, but be careful not to keep going down a path that isn’t right out of the fear of change or failure. Take your time by listening to your inner voice and asking yourself the following questions:

Am I changing the game plan based on others or on myself? Myself. Okay, change the game plan.

Am I changing the game plan out of fear? No. Okay, change the game plan. Have I been consistent? Yes. Okay, change the game plan. Do I feel secure in my decision to change

the plan? Yes. Okay, change the game plan.

Sixth, Achieve.

Success is inevitable. When you know what you want, and it aligns with what is important to you then it will happen.

You can do this.

But, if you need help, I am here for you. Reach out any time.

About the Author

Devan Robinson is the author of “What’s Your Worth? And I Don’t Mean Money.”, motivational speaker, and life coordinator for women in leadership. She helps women stop letting their negative inner voice run their lives. When she isn’t working on changing the world, you can usually find her hanging out with her dogs, spending time with her husband, or watching Netflix. If you are interested in learning more about her, check out her website www. developingwithdevan.com

“Goals need to be motivating, intentional, specific, and meaningful. They need to be compelling. We want to WANT them.”

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WHAT CAUSES IT AND HOW TO TREAT IT.

Knee pain is common among all individuals. Knee pain can affect adolescents, adults, and the senior population. There are multiple reasons behind knee pain, from injury to arthritis. This article will discuss the mechanics of the knee, the causes of knee pain, and what you can do about it. There is a wide variety of symptoms of knee pain. Some symptoms of knee pain are mild and include the following:

Popping or grinding

Discomfort with activity

Swelling and stiffness

Decreased range of motion

Some symptoms are more severe and include

Redness and warmth to the touch

Weakness or instability

Inability to bear weight

Fever that correlates with joint pain

For the more severe symptoms, we recommend contacting your Doctor immediately. These symptoms could mean an underlying problem and should be ruled out by your Doctor or imaging.

Let’s talk for a moment about the knee joint itself. The knee joint is comprised of ligaments, bones, tendons, and different types of cartilage. The knee’s stability is essential because it is a weight-bearing joint that supports

KNEE PAIN

BY BETH PARRY

daily movement and activities. The knee joint is considered a hinge joint. The hinge joint supports different motions, including Flexion, extension, medial and lateral rotations, and abduction and adduction. The knee comprises the femur, patella (knee cap), tibia, and fibula. These bones must be in perfect alignment to avoid wear and tear on the cartilage and meniscus. The meniscus is a thick crescent-shaped

friction between the bones. The tendons and ligaments support the integrity of the knee joint. They also limit the range of motion in the knee, protecting it from injury. Some more commonly known tendons and ligaments include the anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), medial collateral ligament (MCL), and lateral collateral ligament. Now that we know the key parts that make up the knee joint let’s dive into your typical types of knee injuries. Overuse: This is the most common type of knee injury.

piece of connective tissue that sits between the knee joint. The main job of the meniscus is to provide structural integrity to the knee joint when under force. Some additional meniscus functions are improving the weight-bearing forces distribution, absorbing shock, and reducing the

The more we use our knees, the more wear and tear happens. This type of injury is typical in those who do the same thing repeatedly—for example, playing the same sport yearround, not changing your exercise routine, or repeating the same motion at your job. Sports injury: This is where you will see ACL injuries and torn meniscus. These types of injuries happen with activities that require a sudden change in direction. These injuries typically require surgery due to the lack of blood flow and healing to ligaments and cartilage. The ligaments stabilize the knee from the force of directional change. Once the ligaments stretch or tear, you will have chronic knee instability. A torn meniscus is the same. Minimal blood supply in the cartilage, meniscus, tendons, and ligaments makes healing without surgery impossible. You can easily tear the meniscus if you suddenly

Fractures: Fractures occur due to a fall or auto accident. The knee cap can also fracture from a strong force placed on it. If you have an osteoporosis diagnosis, you can fracture any of the bones in your leg just by stepping the wrong way.

Inflammation: You can have inflammation in the knee or the joint’s bursae sac. The bursae sac is a small sac of fluid that cushions the surface of tendons and ligaments. This allows the tendons and ligaments to glide smoothly over the joint. Sometimes the tendons can rub over the bone, causing irritation and inflammation of the tendon surrounding the knee. This is seen in athletes or those who stay active with exercise and activity.

Arthritis: There are multiple types of arthritis. The most common diagnosis is osteoarthritis and rheumatoid arthritis. Osteoarthritis is degenerative. It is caused by wear and tears on your joints.

This is common in most adults from overuse. Rheumatoid arthritis is an autoimmune condition.

This chronic disease requires medication, and treatments are set through your Doctor.

Mechanical issue: A lot of knee pain comes from improper gait patterns or compensatory movements due to pain in another area of the foot, ankle, or hip. Some may have knee pain after

putting new orthotics in their shoes. It changes your gait pattern and can affect your joints.

Some people’s posture includes being “knock-kneed” or “bow-legged.” This can misalign your joint causing increased rubbing on the cartilage, wearing it away quickly. This wear and tear can cause a lot of pain, resulting in a knee replacement.

IT band syndrome: This is common in runners and cyclists. Your Iliotibial band

You can do a few things to avoid risk factors of knee pain, including weight loss, adopting a healthy exercise program, and eating anti-inflammatory foods. Many treatment options include physical therapy, massage therapy, rest, ice, movement, anti-inflammatory injections and medications, and surgery. A physical therapist is a great way to start for generalized knee discomfort.

is found outside your thigh, running from your hip to your knee. This tendon can become very tight from activity. When this tendon gets tight, it will rub against your bone; it can cause severe inflammation and discomfort.

Shifted knee cap: Your knee cap lies in a tendon that crosses the knee joint. When your quadricep becomes tight, or you have muscle imbalances, it can easily slip off track and rub against your bone. This causes wear and tear on your bone and inflammation in the knee.

They will run you through specialized evaluatory tests to see how to treat your knee best. They can then prescribe an exercise program to meet your individual needs. Having strong muscles can support and stabilize your knee, but chronically tight muscles can stimulate inflammation. Strengthening and stretching the correct muscles is essential in building a healthy stabilzed knee. They may use heat or ice treatment and have different modalities to decrease inflammation. For most insurances, you can set your physical therapy evaluation without seeing your Doctor first. This is called direct access. If you have had a fall, auto accident, or severe pain, we urge you to seek medical attention through your Doctor.

If you are looking for physical therapy, Wellness 360 Physical Therapy and Massage are the experts. We offer full oneto-one treatments with an energetic and uplifting staff. You are not a productivity number at Wellness 360; you are a part of the team. We have your health and wellness at the top of our list. Call today for an evaluation at 585-259-0782.

“The knee joint is considered a hinge joint. The hinge joint supports different motions, including Flexion, extension, medial and lateral rotations, and abduction and adduction.”

LIFE IN BALANCE

BY KAITLYN VITOZZI

Beginning a Meditation Practice

This is not an article to explain or convince you of the benefits of meditation. This is for the people who want to start a meditation practice and feel overwhelmed or don’t know where to start.

Start small and practical. For many of the techniques below, start small and set a timer for one minute. Each day, add on 30 seconds as you become more comfortable. Pick any of the techniques below and try it on for that minute. While you are doing these, your mind might wander to what you have to do later that day or thar argument you could have handled better. That’s ok. Meditation is a practice. It can be uncomfortable to slow down, and even not succeed at something right away. That’s ok. Meditation is a practice.

Breath: One of my favorite meditations to do with clients and classes is to have them simply notice inhalation and exhalation. You don’t need to change your inhale or exhale in anyway, just pay attention to your own natural breath in and natural breath out as if it were precious and priceless; it is after all. If this feels very hard to do it might be helpful to practice some different breathing techniques. For example, try to make your inhale and your exhale equal lengths. Breathe in to the count of four, exhale to the count of four. As you practice this technique you might find you can make inhale and exhale longer.

Mantra: Are you finding your breath intriguing, but you feel like you need a slight shift? Turn your breath meditation into a mantra meditation. Mantra translates to “tool for the mind.” You can repeat your mantra to yourself silently. I enjoy inhaling to the word “let” and exhaling to the word “go.” Whatever you are working through in your life can become a mantra. Stressed or overwhelmed? Try inhaling “I am” and exhaling “calm.” I hope this goes

without saying but try to make your mantra something neutral or positive. Mantra can help you manifest what you want so ditch any focus on your made up inadequacies. Feeling lonely? Flip the script to “I am surrounded with love.”

Kinesthetic: Sometimes using your own body parts can help keep you focused. Sit comfortably. Bring your awareness to your right hand. Wiggle the right fingers a bit. Then on your inhale, open your palm. On your exhale, close your palm. Inhale to open, exhale to close. After several rounds of breath, pause the motion and just observe what you feel in your right hand vs. your left hand. Repeat with the left hand if you like.

Body Scan: This is commonly done lying down. There are some great free recordings of body scan meditations on the web. All a body scan does is bring awareness to different parts of your body. Start at your head and name the different parts of the body silently. Not doing anything with them but bringing your attention there. Feel, crown of the head, forehead, right eyebrow, left eyebrow, nose, top lip, bottom lip, etc. all the way down to your toes. You might have a new appreciation for all the feeling felt in your elbow if you can slow down and listen to it.

Candle Gazing: Use your gaze as a focal point to boost concentration. You could really use any object in your vision for a few minutes, but there’s something warm and cozy in the winter about lighting a candle and simply watching it flicker in the winter

months. Observe the subtle changes in color, size and texture. Alternatively, if you are near a body of water, you can do the same. Even on a calm day without a lot of wind, fire and water have a lot of movement. See if you can notice the slight but profound shifts. Maybe that translates into noticing the slight shifts in yourself and the people around you with time.

Walking Meditation: Just can’t sit still? Go on a mediation walk. Put your phone on silent and leave your earbuds behind. Intentionally pay attention to your feet on the ground. What do you hear? What do you see? What does the air feel like on your face? The first time I took a truly silent walk in my neighborhood on my regular walk route, I saw trees and signs that I had totally missed when walking the dog or talking on my phone!

Open Awareness Meditation: Simply sit and notice what comes to your senses and your awareness. Honestly, for many folks in the US this is the most challenging. Give it a try, if it’s too hard, practice one of the other techniques and come back to this one every so often.

Just like a sport, the more you practice meditation the easier it gets. So, if you are struggling in the beginning, keep at it. After years of meditating, I still have days where my mind gets busy. If you keep trying, you are doing it right. I truly believe a home meditation practice is achievable and rewarding, but if you feel like you need some one-on-one coaching, visit PenfieldYogaTherapy.com to schedule a free phone consultation.

“Breath: One of my favorite meditations to do with clients and classes is to have them simply notice inhalation and exhalation.”

CHUTES & LADDERS

BY BETH PARRY

There is a rock that sits on my desk with the word “patience.”

It was given to me by a co-worker who clearly thought I lacked it.

We were a reporter-photographer team and worked side-by-side every day covering the local news. Long cold hours at police stand-offs, waiting by the phone for confirmation to air a story, or sifting through boring documents looking for answers were a tedious part of the job I had no patience for.

That little rock is a gift that keeps on giving.

My mother insisted success did not follow a clock and I would find my own way if I stayed true to what I enjoyed and persevered.

“Just be patient” she would say, “it will happen.”

Ignoring her advice, I continued my young professional life constantly comparing myself to peers.

As a twenty-something reporter, I envied the “start saving for retirement” crowd who already had a 401K, a home, and a baby on the way before age 30.

My milestones did not match up. After years of working weekends, nights, early mornings, and holidays I earned a permanent main anchor

position at the ripe old age of forty. A baby, a house, and my ideal job. Check. Better late than never.

However, the decade that followed was harder work than the climb to get to there.

Staying on top, managing the responsibilities, and a recession that gutted the workforce left me vulnerable.

Entrepreneurs understand this game. It is how most businesses are formed in the first place. Downsized, disgruntled, or down-right crazy, there are a host of reasons people end up going in a ‘different direction.’

Up the ladder, only to slide back down the chute, to start over. Take a spin, one misstep and you are pushed back 63 spaces.

As a result, my perspective on patience has changed. Whether you are a journalist, or small business owner, you must learn how to endure to be successful.

Do not be impulsive

Being first, is not as important as being right. A hasty email, phone call or pushy text can create a bad first impression. Resist the temptation to rush. That is when mistakes happen. Do your homework, listen to what the client’s needs are, not what you think they are.

All it took was a cost-cutting manager and I was given the option to stay, with a lower salary, or explore new opportunities.

It felt like I was playing the childhood game “Chutes and Ladders.”

So much time was spent trying to jump ahead, I failed to consider the possibility of sliding back to square one.

Sorting through documents, making calls, checking and re-checking taught me that preparation is essential. In time, you will have a better story to tell.

Protect your reputation

As an entrepreneur, you are your business. It is critical to understand how you are perceived by others. It will decide if a potential client chooses to do business with you.

During my years in news, on-air talent

was always told it was the ‘content’ viewers were tuning in for, not the anchors and reporters delivering the story.

I respectfully disagree. People invite people into their living room who they are comfortable with, trust and respect. Just like in business, it takes time to create a relationship you can build on. Be the person over time your client turns to.

Have tenacity

Remain focused on your goal despite adversity.

More than thirty years ago, a former Rochester police chief decided to plead guilty to a count of conspiracy that could help the prosecution’s case against five of his own men, who were facing civil rights abuse charges. It was a shocking development in a case that shook the city.

My photographer and I got the tip that morning during a routine trip to the courthouse to check on documents (of course).

For eight-hours we stood by the back door of the courthouse in freezing temperatures hoping to get video of the former chief walking out. It would have been an exclusive.

We did jumping jacks, danced in place, laughed, and doubted if the story was even true. We refused to sit in the warmth of the live truck for fear we would miss him.

At 5:30, the back door opened, and

He sent out a note that simply said, “I like your tenacity.”

The judge instructed the guard to allow us to sit in his car to warm up, and that the defendant would be out in 15 minutes, leaving plenty of time to go live and make the lead on the evening news.

Stay in the game, it is the only way to ensure you have a chance at winning.

Prepare for chutes as best you can, they are part of life, but remember ladders are all around, if you look for them.

Be grateful every time you must climb back up.

Apple co- founder Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Steve was right, so was mom.

a deputy came out to tell us that the federal judge on the case had been watching us all day long on the security cameras.

“Stay in the game, it is the only way to ensure you have a chance at winning.”

“ Prepare for CHUTES as best you can, they are part of life, but remember LADDERS are all around, if you look for them.

MIND YOUR OWN DAMN BUSINESS

BY DENISE “KARMA” CLIFFORD

OK, so here’s an article that may ruffle some feathers, but if you read my work regularly you’ll understand it probably isn’t the first one. What’s the deal with grown adults feeling entitled enough to not just mind their own business? And yes I’m speaking from personal experience as I always tend to do.

Because I have this monthly outlet to speak my truths, I utilize it to shed light on situations that not only happen to me, but spark interest for others to ponder.

Let’s talk about my recent endeavor, and what transpired because of others Interest in involving themselves, where they could have and should have approached it in a more mature respectful manner.

I am in the midst of opening a doggie daycare and boarding facility on my own personal property, and I’m doing so going about the steps to become a small local business offering a service I saw a need for in my community. A community that I grew up in and have roots in, and recently moved back to. I tend to live my life looking for the opportunities to ease into my golden years enjoying life on the other side of raising children. Treading into a time of life where I don’t need to take care of others any more. The kids have grown and gone, and the last part of life has crept up onto the doorstep, like the unwanted solicitor with pamphlets and prophets you have no time for.

Yet, I cannot turn and walk away, so I must embrace it and find what brings contentment while also an income.

And so I utilize what I have access to. My knowledge, land and hard work gained me the uprising of my new endeavor Camp Karmalita pup camp. So what’s the whole premise of minding our own business? I’ll explain.

As I said I was going through the motions and one hour before my public town

have been talked about at any time as the town told me they sent them their concerns weeks before, so they had ample time to approach me, yet choose not to. So, as I pondered this, I wondered as to why these concerns, whatever they might be, were not brought about for us to meet and I could answer any questions and listen to said concerns beforehand. I found this to be extremely unprofessional as well as peti. The rest could have been avoided, but because of this decision where they came to air complaints of noise that hasn’t even happened yet, and numerous other claims of why my venture would in fact affect this “quiet country atmosphere” they claimed to offer. It’s a campsite, I’m pretty sure we all know how “quiet” a campsite is. They pulled for straws with reasons to present to the board such as the traffic my small business would generate and inquiries into my Insurance plan they assumed I did not have.

hearing, I was told by my neighbors who live on the other side of the road, up a hill and at least 2 football fields away, that they would be at said hearing to voice concerns. Concerns that my business would in fact have a negative effect on the family business they acquired Just a few years ago. A campsite across the road. I heard previously they would be there by a source I won’t name, but still an hour before the hearing, when I reside across the street and my silent partner is their own brother. My conclusions are that any concerns could

Like I said, if this couple would have been professional as well as respectful, we could have sat down and had a mature discussion, where I would have informed them with answers. Such as the minimal amount of traffic would be nothing compared to what the campsite does to this road and that I already had an Insurance policy. But alas, I do not believe these were the honest intentions of said couple, but in fact an example of feeling entitled to meddling with someone else’s business. And because of this, the hearing was to remain open for the next month, and I was asked to come to the next one so anyone else in the community could also voice concerns.

So I did what I needed and turned to the community. I informed them that I wanted to make sure they were aware of a need I was trying to fulfill. I informed them of the ongoings at the town hearing, and I invited them to the next one. I invited the entire community and was transparent with why I had to again attend a second one. My transparency and openness to share what happened sparked a lot of

conversations and opinions, which in turn brought quite a bit of recognition my way. It also led to very few individuals who viewed my transparency with how I was treated in saying I trash talked another business. My answer to that is, if you’re embarrassed at how you went about business at an open town hearing, maybe don’t act in a manner you believe when aired is talking trash. Just because I aired your trashy behavior,

doesn’t mean I’m taking trash. There’s a difference. But in fact if you feel different I ask you to either show me where I did so, or do what you should have to begin with.

And mind your own damn business. Karma~

“Just because I aired your trashy behavior, doesn’t mean I’m taking trash. There’s a difference.”

YOU ARE ENOUGH.

MARKUS MISERY

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

I think by now, you, my readers, have come to realize I try to bring to you the most interesting people I meet. And I have to say, I have met so many! Some of them I think of as diamonds in the rough. Not someone you may at first realize the potential they have for society.

This next interview I have for you is exactly what I mean, and it took me on a most unexpected journey! A chance meeting in an elevator let me connect with this most fascinating man!

While his exterior intrigued me, never did I dream how beautiful and bright that diamond of his that was hidden, would be so brilliant! Nor how many facets it would have!

Let’s start off with your name, Markus Misery. Since I know you, for many reasons, when I ask you about your name for some reason, I think of Shakespeare: “A rose by any other name would smell as sweet.” Meaning, names of things do not affect what they really are while it may have started as such. I think yours may have evolved into something more.

Do you mind telling us how your name came to be?

Markus: We must take a trip back in time, to the late 1900s. My musical collaborative partner, Devlin Bane, coined the name. He does my tattoos, and we have been brothers since about 1989. In the mid-90s, I was at a particularly low point in my life (little did I know how much worse it could get) and he just came up with it. It fit. And it stuck.

You are correct though it has evolved, indeed. Elvis had a song called “Trouble.”

BY TAMMY VREELAND

“My middle name is Misery. Well, I’m evil. So, don’t you mess around with me.”

It gives me strength. Side note, the great New Jersey legend, Glen Danzig, also said, “I am Misery. I always win.” It took me a long time to learn that. But you bet I do. I always win!

Tammy: Now that we know the background of your name, let’s talk about your image. The look that you have, can you explain it to us?

Markus: I am Markus Misery… ALL THE TIME. I have “levels” of it, so to speak, that range from a sort of “Misery Lite,” to full on-stage gear. I have spent my entire life soul searching, with little to no support. I no longer hide who I am, or make any apologies for it.

Heavy Metal rules, and it will ALWAYS be 1986 to me. It took me fifty years to truly and fully hold nothing back… to make NO apologies for who I am. Now, Midgard must deal with it. I care not what they think. Horns up.

Tammy: Love that about you, that you are comfortable in your own skin!

Ok let’s talk about your music. Honestly, it’s the real reason I wanted to do the interview, but quickly found out it was only one of the many facets you have. What type of music is it and what instrument do you play?

Markus: I will sum it up as briefly as I can. My band is called Altar. I play bass and “sing” lead vocals. Devlin does some lead vocals, too. Honestly, it is his brainchild. I have been his king’s hand for these 30+ years, when it comes to musical creation.

We have done many great things together. Of this, I am the proudest.

For those who know, Altar will appeal to fans of the likes of Venom, Celtic Frost, Sodom, Destruction, and other bands of that era. I scream my head off like a demon. And, I LOVE it!

Tammy: I’ll have to admit that you do! I’m curious, what was the youngest memory you had of hearing something similar to your music? As you got older, what bands did you follow?

Markus: Rock & Roll have been present in my life for as long as I can remember. I love what many would consider “oldies”. I love the Beatles, the Dave Clarke Five… and, oh my heart… The Mammas and the Pappas. Enter the 1970s… a band emerged called Kiss. Ever hear of them?

The “heavy” stuff started there. Later on (80s), someone randomly lent me a cassette, basically saying “check this out.” It was “British Steel,” by Judas Priest. That did it. It was over. Metal forever. As far as what we may sound like, what I currently do is thrash metal. That became my greatest love.

Tammy: I have to admit I knew the ones you started talking about but had never heard of thrash metal.

You already have music released. What is the name of that band and album? You also have a new band. What is the name of it and do you have an album coming out for them?

Markus: I have a band called Grim Legion, which I love. Devlin and I are the core members. He founded it in the 80s. We

have a record contract. A new album is coming out any day now. But, every member of that band has reached great success outside of Grim Legion. So, their time is limited for it. That’s part of why we created Altar, which is the thing I am most proud of… ever. And, we did just finish recording. That record should be out soon, as well.

Tammy: It definitely is one of your passions. But I’m finding you have many! You actually greeted me at the door singing pirate shanties! (I kid you not and he was good at them!)

Then the dinner you prepared for me was not something I am used to. What are your eating preferences and why?

Markus: Simply put, I am vegan. I have been for about ten years. I do it because of my love for animals. All sentient life deserves simply to live. I despise cruelty in any form. Contrary to some beliefs, vegans don’t just eat salad. In fact, I almost never eat salad.

Tammy: Although not a vegan myself, I will admit the dish you prepared for me tonight was delish!

As we sit here eating this amazing dinner and drinking our wine, I notice quite a few wrestling belts on the wall. What are they all about?

Markus: I’m a huge wrestling fan. I want to look at those things and reflect. As a youngling, being a famous wrestler was one of things I dreamt of. I even gave it a go. I didn’t do that until my late 40s. Who knows how it would have gone if I had tried when I was young?

I did get into the business, thanks to my dear friends at Locked Target Wrestling. I was mostly a referee. I did train enough to cross something off of my bucket list. I participated in a battle royale in full Markus Misery mode. There is a video of it available. I didn’t win. But I outlasted some solid pros, and even delivered a devastating Stunner to one of them. I am a god.

Tammy: Awesome, love it! I think our readers may be quite surprised at what you do for your work career. Would you mind telling us what you do from 9 to 5 per se?

Markus: I am filled with joy that you asked this. I have been an adult education professional for about 20 years. I teach people how conversationally to communicate. Frankly, anything else we may be discussing is secondary.

It’s not just because my professional life pays my mortgage. I will sum it up as such. My students are quite literally the absolute number one reason I wake up in the morning. They are the single greatest motivation in my life. I shape them. I absolutely LOVE them. I ADORE them. They inspire me in every moment of my existence. For full transparency, every time I explain this, it brings me to tears. Words cannot express what they mean to me. Shaping them is my purpose. Tammy... I love them so much. There are not even words for it. I would be nothing without them.

Tammy: I had no idea, yet another passion of yours. Not going to lie, not at all what I expected! But this is where we see the many facets of your diamond I was talking about. When you first told me of the

people you teach, it was interesting to what you call them and how important they are to you.

Would you mind explaining it to our readers?

Markus: I call them my tribe. And I do that quite deliberately. I take that word VERY seriously. I am of Ojibwe descent. My entire chest tattoo is a tribute to that.

My great grandmother, I never met her, but I have seen pictures of her and to explain it to a layperson, she looked like Pocahontas. That is who I am. I am an Ojibwe brave. I have no greater love in this world than I have for my tribe.

Tammy: What a beautiful sentiment for them to be part of! This next subject is going to jump into a dark part of your life. One I was very surprised you wanted to talk about.

Revealing only what you feel comfortable with, would you mind describing the worst day of your life and what happened?

Markus: The following is the full story of a day I wish I could forget. This is my baggage that I carry. I am aware of how unappealing it will make me to many. But people need to know that they are not alone.

I am making this public… for the first time. My hope is that someone will draw strength from it. I have scars. I have tasted death’s sweet kiss. She will not seduce me again. This took place in April 2020.

Backstory: prior to this, I quite literally considered myself the happiest person on earth. I was in a marriage that most

“I am making this public… for the first time. My hope is that someone will draw strength from it. I have scars.”

“ If you feel like you are having the WORST DAY ever - you are! Nobody can tell you otherwise. It is your grief and GRIEF comes in many forms! It will never leave you, and others will never know your PAIN.”

t people can only fantasize about. We were together for about ten years, when things started to turn sour. Not in any sinister way. It was simply an awful happenstance of life. We grew apart.

Leading up to the aforementioned worst day of my life, I had moved out of my once happy home. It felt like I had literally been to Valhalla, then exiled from it. This home where you now sit, my dear friend, was my exile… my personal purgatory.

It was empty. Everything you look around and see was not here. All that existed was a futon and a television. This place was hell for me. I wanted no part of it. I wanted to go home. So, I kept it empty.

As time went on, I began to realize the harsh reality that going home was never going to be. I shopped for and ordered a bed. One afternoon in April 2020, it arrived. This may seem insignificant. But I took one look at it and realized that this situation was indeed going to be permanent. That realization shattered my soul into a billion shards of heartache. I could not cope with it.

BUT I still had my students to teach, my tribe. It was a remote class. I was logging in from home. Time to put the game face on for them. What happened next sent me to the darkest place I have ever had the displeasure of dwelling. Before I could log on with my beloved tribe, I got a phone call.

The company where I had spent seven years dedicating my life had decided to lay off 1000 people in one day, and blame Covid for it. This phone call came within 30 minutes of the mattress arriving. Put those two things together in such a short

time frame… my psyche could no longer manage it.

I chugged a bottle of wine. I texted my “wife,” saying goodbye. I took this guitar cable that I am holding in this very hand and went to the garage. I flung it over the rafter, climbed a step ladder, wrapped it around my neck, and kicked the ladder out of the way. I was ready to go. I had had enough.

My Valkyrie must have decided that it was not my time. A few moments later, the garage door opened. My “wife” and the police were there. They help me up while loosening the cable. I spent the next 4 days in the hospital.

Tammy: I’m sure most, like me, will be surprised you were willing to share such a raw and emotional event. And yet you not only bared your soul, you went on to tell me about grief therapy.

Would you mind telling our readers what our society has wrong about grief therapy? Who were the people who helped you with your grief? What are some of the books you read and some of the groups you would recommend?

Markus: My own experiences have led to crave a greater understanding of the meaning grief of loss. I have indeed learned that we do it wrong. With the best of intentions, usually from a place of love, people say and do things that at best don’t help… and often cause harm.

Elisabeth Kübler-Ross wrote on the stages of grief in 1969. However, grief is not linear. A devastating loss forever changes us. We can never be the person we once were. Saying something like “At least

they are in a better place now” is beyond insulting. Better than here with me, huh?

There is only one appropriate course of action to support someone who is grieving. BE THERE FOR THEM. Show up. Shut up. Listen. Simply hold their hands, be it literally or figuratively. Hold space with them. Don’t offer any advice. Acknowledgement is everything. Let them know they are seen. Injecting your own experience, while well intentioned, changes it to being about you, rather than the griever.

I encourage people to study the work of my greatest teacher, LISA KEEFAUVER, MSW - Grief and Empathy Activist. You can find her at lisakeefauver.com. She has a podcast called “Grief is a Sneaky Bitch.” It is a tremendous resource. I have learned so much from her. I have had the pleasure of speaking to her one on one, and it is life altering!

Right up there with Lisa is Megan Devine, who I have not had the pleasure of speaking to. I feel that everyone should read her book “It’s OK that you’re Not OK.”

Tammy: Once I realized the depth of this interview, I realized how many you could help. During this interview, you did something unexpected! You took this necklace off you were wearing and gave it to me!

If you don’t mind, would you explain the significance of the necklace? And what your beliefs are and what happened to cause you to have those beliefs?

Markus: That’s Mjölnir. It’s Thor’s Hammer. Thor is the God of Thunder and protected of Midgard… Earth, as we mortals call it.

“There is only one appropriate course of action to support someone who is grieving. BE THERE FOR THEM.”

t. I wear it for protection. And that is why I gave it to you. Thor will protect you, now.

I’m Norse Pagan. I believe in what most people may call the “Old Gods.” Odin is the Allfather… emphasis on ALL. Everyone is welcome. EVERYONE. Yet, nobody is out recruiting about it. It is forever a learning experience.

How/why do I believe this? Frankly, I was an atheist for about 30 years. Everything I just told you, I would have called bullshit for that entire time. I can only say that I heard the call of the gods. I have felt them. I have heard them. I have even seen them.

From that fateful day, I am still here. I have since met my Valkyrie. I know she was there that day. I am positive about that. She and my Oracle have told me it is not my time. I have work to do. I am glad they made me stay.

I fight against this difficult life, so I can make my way to Valhalla, when my time DOES come. I fight not only for myself, anymore. I have a new tribe to nurture… my babies. I must stay here for them as long as I can.

I am here to fight for anyone who needs me by their side, or better yet, to stand in front of them. I no longer want to “go home.” Life evolves. I use my energy elsewhere. If anyone harms someone I hold dear, they need only ponder that I am now asking myself one simple question. “How tightly shall I close my fist?” Blood on the Altar.

Loki, the trickster, is one that I have a love/hate relationship with. I have won this round, though. He can’t trick me

anymore. He did for ages. Good one, Loki. I acknowledge your power over me. Or, should I say, former power? Loki is a god. He is welcome in my hall any time. I just have to keep a sharp eye on him.

Tammy: Although I may not understand it, I do admire your conviction and passion for it. As for your gift, I will treasure it always!

Markus, I have to admit. I knew this would be a tough interview to write, for I know I barely scratched the surface of who you are, but more importantly, what you are to so many!

How appropriate we used the picture of you in front of John Lennon’s Imagine “…imagine all the people living life in peace.” And although words to that song may be hard to believe at times, for all of us, I just wanted you to know how proud of you I am!

I’ve read beautiful messages from your “tribes” at work on what a wonderful teacher you are!

I know first-hand how amazingly talented you are with your music. Whether it be playing the guitar and singing on the boulevard “Halloween” to my good friend Tony Moran, or all of your admirers of your albums released, to the fun boisterous pirate shanties you love!

But what I am so thankful for, not only for your service to this country, but for you continuing to be a warrior! Fighting a fight, a mental one, that seems to be harder than any physical fight!

A fight that took its toll on you, only for you to rise up like the warrior you are,

and not only reveal your scars to others, but are constantly there to let them know you “see” them!

You told me you wanted me to end this interview with a very strong message and I am honored to oblige.

If any of you are dealing with grief, please do not hesitate and reach out to Markus at Markus Misery on Facebook - his page is open to anyone. He will respond to anyone, and more importantly - he knows grief therapy, people and information that helped him and will help you!

All of us will deal with grief. As Markus adamantly says, “If you feel like are having the worst day ever - you are! Nobody can tell you otherwise. It is your grief and grief comes in many forms! It will never leave you, and others will never know your pain.”

However, Markus also wants you to know, “I see you! I hear you! And, I will hold you in my heart and will shield you!”

Now tell me, is that not the most beautiful diamond you have ever seen?

“Markus, I have to admit. I knew this would be a tough interview to write, for I know I barely scratched the surface of who you are, but more importantly, what you are to so many!”

NAVIGATING GRIEF LOVINGLY

BY LISA WAGNER

How A Life Transition Can Bring About Peace

I am only five days out since my mom left this earthly realm and transitioned into a heavenly one. This last week was one that brought about deep grief, healing, laughter and powerfully moving moments I will cherish for lifetimes to come. Based off my title of this article, one might assume that I navigated grief lovingly throughout this short yet lifelong process. It’s so much bigger than that and emotionally all-encompassing. The journey I have had with my mom began almost 57 years ago and to say we came to a peaceful place as she began her crossing is something that feels miraculous to me. But I also know how much work it took to arrive here so that I could walk away for the last time feeling a sense of serenity, as did my mom.

My mom was a powerful and often times, intimidating force of nature. She also had times when she was so ill, she couldn’t get off the couch. Those moments began when I was a young child. She had emotional wounds that were so deep, she came from a place of not loving herself or knowing where to even begin. All she knew was that her heart ached for a maternal love that she so desperately missed.

As I took time get curious about the “why” of her relationship with me that was contentious at best for most of my life, I began to find compassion for her and the wounds that had been plaguing her throughout her life. My grandmother passed away from cancer when my mom was only 12. She was her light and her life. Losing her left

her feeling alone, confused, and put her in a frightening position of overseeing her younger brothers at too early an age. She was also left with an abusive, absentee father with no one to protect her. She didn’t get the therapy that is readily available to all of us now that she truly needed. Her grandmother spoke Italian and my mother never learned it. Imagine how incredibly frightening and alone one would feel with no one to turn to at that tender age?

This is what true vulnerability looks like. Allowing ourselves to be curious and see other’s pain through new and compassionate eyes. It releases shame and the stories we’ve woven about our perceived “why” so that we may begin filling in the cracks of our heart and soul with precious golden threads earned through doing healing work.

My mom and I had a beautiful moment several years ago where she was willing to see and hear the pain our relationship had caused me throughout my life. She truly listened and considered my own feelings. She gave me the gift of becoming someone who was willing to be vulnerable and say the perfect thing to bring about healing & peace. Not everyone receives that gift from the person they need it from most. I would encourage each of us to step out of shame & fear to bring about your own personal healing. Preserving ego by either party never allows in the light & love you both deserve.

When we don’t receive the blessing of being seen and heard, or our pain acknowledged by the person who caused it, healing can become much more challenging. This is where leaning into

your discomfort and vulnerability, sitting in it and then loving ourselves enough to start our healing journey is key. Brené Brown has a quote that sums it up perfectly: “All I’m saying about vulnerability, is that when you are in uncertainty; when you feel at risk; when you feel exposed, don’t tap out. Stay brave, stay uncomfortable, stay in the cringey moment, and lean into the hard conversation and keep leaning…. stay brave.” She also speaks about how owning our story is so powerful when we can love ourselves through the process. It has value and validity. It’s your truth.

My therapist and I speak about this often. My Achilles heel in the self-love arena is remembering to be “gentle” with myself. It’s become my go-to word I recall regularly to bring me back to a place of loving kindness and move out of a place of unattainable expectations and the crutch of perfectionism. When I return to that gentle place again, my creativity and breath return. I feel settled and able to work through difficult emotions and subjects. It becomes a habit that you remember using with yourself as a child but forgot along the way you’re your adulthood. We can grieve in a manner that opens us up to divine healing, leading the way for others on that same path. There is no timeline, no manual, and no expectations about how the “right” way to grieve looks or feels or the order in which we do it in. Whatever we need, we are being asked to take it. To listen to our minds, our bodies, and our hearts. Your divine inner guidance system knows how to lead you back into the light. We just need to learn how to trust it again.

“There will be days that it feels impossible to move forward. Know that you can and that each passing day, things will get lighter.”

I saw a meme on the day that my mom passed that was so sweet and tender. It has stuck with me throughout each of these passing days. Mom and dad had said “Goodnight! I love you!” to their young daughter. As they gently closed her door, they heard her say, “Goodnight, me! I love you!” The caption read something like,

“May we all remember to tell ourselves we love me and that we have only kind wishes for our hearts.” That felt like that keyword, “gentle” in a little nutshell. You are still that sweet little child who craves love, adoration, validation, and a soft place to fall. You deserve that. Living our lives without internal selfjudgement creates an atmosphere of presence and gratitude. It adds light to our sometimes-dark world that it craves and accepts graciously and with the utmost regard for your standing proudly in your light. It rises up to greet you with eternal joy.

Although the advice I offer you here for resolution and grieving with anything or anyone we have lost sounds like polar opposites; (brave vs gentle), they somehow feel at home together. Being brave as I stood by and watched my mom fade away and my family grieve in their own way, felt equally balanced between both ways of being. There was an allowance of vulnerability, acceptance, and loss. Because we could stand in both modalities, we were each other’s rocks and my mom’s solace as she went from fear to a quiet calmness. When we accept what is, we can rest and give our hearts permission to feel fully in the knowing that we are being held and supported. It’s okay to grieve and laugh like we did with one another at

her bedside, recounting the funniest Gail-isms for singing “Bohemian Rhapsody” for her when my brother said, “Mama” in a sing-song voice. Note those moments and fill your heart with gratitude for them. They are fleeting reminders that things will get easier and that joy can exist in the midst of loss.

I am fortunate to have a friend, Gina Moffa, LCSW, who is a grief counselor and just completed wrote her book due out this August that is centered on grief. I turned to her words (and my therapist’s), to come back to center and be okay with not always knowing how to navigate the rough waters. Gina writes, “Grief is a full-on, full body experience and it’s a spectrum. That spectrum will vary for you based on the day, the circumstances, the level of exhaustion you feel, grief reminders, anniversaries, relationship struggles, and your emotional baseline. There is no “right” path to grieving or stages that can take away the unpredictable, sometimes immensely overwhelming feeling of being in a foreign landscape without a map.”

There will be days that it feels impossible to move forward. Know that you can and that each passing day, things will get lighter. The difficult emotions will be buffered by the beautiful ones that come back into focus again. Talk about your grief with someone you trust and don’t be afraid to be real. It cracks us wide open so that the air and God’s light may bring about healing and strength. If you need to rest, rest. If you need to cry, let it out fully. If you need to scream, find a pillow or a place in the woods to feel that visceral

release. Never stop allowing whatever it is you need that is centered in love; that feels healthy and restorative. Ask your loved ones to come along with you on your journey towards peace and resilience. Let them hold you up and cheer you on. Your healing is worthy of the risk of your vulnerability.

ARE YOU TIRED OF dieting?

COLLEEN PARSONS

BY CINDY DECAROLIS

I grew up hating my body and being obsessed with being thin. On TV I saw Marlo Thomas in That Girl, Mary Tyler Moore, and Charlie’s Angels. It was the ‘70’s and thin was in. Designer jeans were all the rage; and they were cut for supermodels with long, lean legs. I was not built for designer jeans.

I wasn’t fat, but people told me that I was. I felt inferior and unworthy because I wasn’t thin enough. While I wasn’t overweight, I definitely had hips, thighs, and a butt. If only I had grown up in an era where curves were embraced, I might have felt better about my body.

My obsession with being thin kicked off a lifetime of dysfunctional eating and exercise habits. The two things I could never do were starve myself or make myself vomit – believe me, I tried. However, I had a myriad of weird health rules and practices. I was extremely restrictive in what I ate during the week, but on the weekends I would eat everything. In front of other people I was the picture of virtuous dieting. If I wanted to eat “junk” I would do that in secret.

I swam every morning and went to aerobics classes after work. I would also sometimes workout during my lunch hour. On the weekends I would often do back-to-back aerobics classes. At night, I would do 500 waist twists and 500 crunches before going to bed. I would berate myself if I missed a workout. If I didn’t get up to swim in the morning I would call myself lazy and not allow myself to eat breakfast.

When I hit 40, my body changed. I always had a flat stomach and small waist – the only thing I liked about my body. But at 40 I started to gain weight, especially in my stomach. This was also a very unhappy time for me. I started bingeing – which led to gaining even more weight. Add to that hormonal changes that resulted in fibroid tumors and a hysterectomy. Now, I am in my 60’s. I have come a long way in terms of trying to accept

my body and be “normal” when it comes to eating, but I still struggle every day.

I recently read the book “Intuitive Eating a Revolutionary Anti-Diet Approach” by Evelyn Tribole MS, RDN, CEDRD-S and Elyse Resch MS, RDN, CEDRD-S, FAND. I read it back in 1995 when it was first published. At the time, I was

exercising because I enjoy it and it makes me feel good, and honoring my body and my health.

The book is comprehensive, covering everything from the science behind intuitive eating to how to raise your kids to be intuitive eaters, and resources for getting help with eating disorders. If you struggle with food and dieting, I recommend reading the book. For now, I want to share with you the 10 principles of intuitive eating outlined by the authors.

Principle 1: Reject the diet mentality. Restricting doesn’t work.

Principle 2: Honor your hunger. Learn to trust your hunger cues by eating regular meals.

Principle 3: Make peace with food. Try foods that you fear when you are ready.

Principle 4: Challenge the food police. Remove morality and judgement from eating.

deeply ingrained in my diet and exercise habits – and I was in good shape, so I didn’t see these habits as dysfunctional or problematic.

Reading it now, I see their approach as what I always wanted to be when it comes to eating – “normal.” By that, I mean eating when I am hungry, not bingeing, not labeling foods as good or bad, not restricting certain foods,

Principle 5: Discover the satisfaction factor. Experience eating as pleasurable.

Principle 6: Feel your fullness. Transition away from extreme fullness to more gentle fullness.

Principle 7: Cope with emotions with kindness. Find ways other than food to cope with emotions.

“Reject the diet mentality. Restricting doesn’t work.”

Principle 8: Respect your body. Be grateful for what your body can do. Heal body image distortion.

Principle 9: Movement. Gentle and moderate exercise can help manage stress and anxiety.

Principle 10: Honor your health. The body requires a wide variety of foods to get needed nutrients.

When I began studying to become a natural health professional and health coach, I saw how many mistakes I had been making. Many lifestyle habits I thought were healthy were actually not, despite many of them being promoted as healthy. There is a better way to live. I call it Back to Basics, simple lifestyle strategies with significant impact. I would love to teach you how to live life healthier.

At Blissful Balance LLC, our mission is to help you to live life healthier. You can follow us on Facebook @ blissfullbalanceroc and Instagram @blissfull_balance. Contact me at cindydecarolis62@gmail.com for a complimentary consultation.

“Now, I am in my 60’s. I have come a long way in terms of trying to accept my body and be “normal” when it comes to eating, but I still struggle every day.”

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