Courtney Cornell of Cornell’s Jewelers was shot onlocation in their retail location at 3300 Monroe Ave, Rochester NY by Julio Montalvo of WeShootFilms. ON OUR COVER TT
Dear Reader,
As the holiday season envelops us with its magic and joy, I am thrilled to present the Holiday 2024 edition of Rochester Woman Online—a heartfelt celebration of the season, our community, and the incredible stories that inspire us all year long.
Gracing our cover proudly feature Courtney Cornell, the shining bright as the next generation of Cornell’s Jewelers . From marketing and event planning to leading one of Rochester’s most beloved family businesses, Courtney is redefining legacy and leadership.
Discover how she and her husband, Michael, are bringing a fresh perspective to a cherished brand rooted in nearly a century of excellence. Balancing her roles as a business leader, wife, and mother of two, Courtney’s story is as inspiring as the sparkling jewels her family is known for! This season, we encourage you to shop local with our Annual Holiday Gift Guide, your go-to resource for discovering unique, thoughtful treasures from talented artisans and small businesses in our region. Supporting local not only makes your gift-giving more meaningful but also strengthens the very fabric of our community.
Our pages are brimming with incredible features, including our “Unstoppable Woman” Camille Lee, whose story of overcoming adversity will move and inspire you, and a groundbreaking spotlight on Tincie Chapman, the first African American woman to break barriers as an umpire, paving the way for future generations.
For those craving holiday cheer, don’t miss our enchanting piece on Geva Theatre’s iconic production of A Christmas Carol. This timeless tale is a local treasure, and we dive into the artistry, passion, and behind-the-scenes magic that bring it to life year after year.
And that’s just the beginning! From heartfelt stories to uplifting features and resources to support your holiday planning, this edition is bursting with inspiration, joy, and a celebration of the power of women in our community.
As 2024 comes to a close, I want to thank each of you for your support of Rochester Woman Online. Your engagement, feedback, and enthusiasm continue to fuel our mission to uplift, empower, and connect women in Rochester and beyond.
Here’s to a season filled with love, laughter, and memories that warm your heart for years to come. Wishing you a very happy holiday season and a bright, beautiful New Year!
Happy Holidays!
Kelly Breuer Publisher, Rochester Woman Online Magazine
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YOU ARE ENOUGH.
COURTNEY CORNELL
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
A Legacy of Love and Leadership: Courtney Cornell Ushers in a New Era at Cornell’s Jewelers
As the holiday season draws near, Rochester Woman Online is proud to spotlight Courtney Cornell as our 2024 Holiday Edition cover woman. Representing the next generation of excellence at Cornell’s Jewelers, Courtney embodies a perfect blend of tradition, innovation, and heartfelt commitment. As part of a family legacy spanning nearly a century, she and her husband, Michael, have seamlessly stepped into leadership roles, carrying forward a cherished brand that has become synonymous with elegance, craftsmanship, and community trust.
Courtney’s journey is as dazzling as the jewels her family has expertly curated for generations. Rooted in a background of marketing, PR, and event planning, she has brought a fresh perspective to the business since taking the reins alongside Michael in 2023. Together, they have embraced their roles with determination, blending their complementary skills to create a harmonious partnership that propels Cornell’s Jewelers into an exciting future.
PHOTOS BY JULIO MONTALVO
only to her career but also to her role as a wife and mother of two. Her passion for family, business, and community shines through in everything she does, whether she’s connecting with customers, scouting the latest trends, or planning the store’s annual holiday festivities.
Join us as we dive into Courtney’s inspiring journey, uncovering the values, lessons, and vision that make
businesses, and that experience has been invaluable in understanding the dynamics and dedication required to carry on a legacy. The jewelry industry is particularly special because it’s filled with family-run retailers and wholesalers, which creates a unique sense of community and tradition that I’m proud to be part of.
What does it mean to you personally to be part of a family legacy that spans a century?
her a driving force behind one of Rochester’s most beloved businesses.
Can you tell our readers a little about your background and what initially brought you into the jewelry industry?
Being part of a family legacy that spans a century is both an incredible honor and a deep responsibility. My husband Michael and I are proud to continue the Cornell legacy, built on the strong foundation laid by his father and stepmother. We are committed to sustaining and growing the business while staying true to the values that have earned our community’s trust over the years. It’s a privilege to carry on this tradition, and we are dedicated to delivering the exceptional products, services, and experiences our customers have come to expect.
Beyond her professional accolades, Courtney’s story is one of balance, resilience, and dedication—not
My background is rooted in Marketing, PR, and Event Planning, which provided a strong foundation for my current role as part of the third generation at Cornell’s Jewelers. I’ve always been drawn to family-owned
What’s it like working with your husband, Michael, and being part of a team that’s not only professional but also deeply personal?
Working with Michael is both rewarding and inspiring. We’re fortunate to complement each other with different strengths, allowing
“As the third generation, we’re not looking to reinvent the wheel but rather to honor the strong foundation that’s been built while making strategic updates to improve efficiency and support growth.”
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
us to collaborate seamlessly as a team. It’s truly a joy to see him in his element, doing what he’s so passionate about. Sharing this journey has not only strengthened our professional partnership but has also deepened our 15-year relationship, as we get to witness and celebrate each other’s success in a whole new way.
How would you describe your leadership style and how it complements Michael’s as you both lead Cornell’s together?
My leadership style is very resultsoriented. In our business, we call this an ‘Eagle’ approach—I focus on setting clear steps to achieve goals and holding myself and others accountable until we reach them. Michael, on the other hand, is a visionary, or a ‘Peacock.’ He thrives on building connections, socializing, and creating joy by sharing in others’ experiences. Together, our contrasting styles create a well-balanced partnership that not only strengthens our marriage but also benefits the business. Our combined approaches allow us to effectively lead Cornell’s while staying grounded in both strategy and relationships.
Who are some of your favorite jewelry designers, and what draws you to their work?
For fashion jewelry, I’m drawn to designers like Marco Bicego, Sloane Street, and Philips House. Marco Bicego’s Italian craftsmanship is simply unparalleled, blending elegance with artistry. Sloane Street, a mother-daughter design powerhouse, perfectly balances grace and grit, creating pieces that are
absolutely stunning. Philips House offers classic diamond and yellow gold designs that are versatile enough to be dressed up or down—a true staple in any jewelry collection. When it comes to diamond jewelry, two designers stand out for me. JB Star captivates me with the awe-inspiring quality of their gemstones, while Kwiat, a fifth-generation family business, creates diamond fashion pieces that are both timeless and forward-thinking. Each of these designers brings something unique and exceptional to the table, and their work continues to inspire me.
What are some of the key changes or innovations you’ve implemented since you and Michael took over the business in 2023?
When a business has thrived for over 100 years, the focus is on evolution rather than overhaul—so no major changes were needed! Since Michael and I took over in 2024, we’ve introduced a few new brands to keep our offerings fresh and relevant. We’ve also implemented strategic practices to enhance efficiency and streamline operations. One of the most exciting developments on the horizon is our showroom renovation planned for 2025, which will include the addition of an Omega Shop-inShop. It’s a thrilling step forward that blends innovation with our longstanding commitment to excellence
What is your specific role in the day-to-day operations at Cornell’s Jewelers, and what does a typical day look like for you?
My role at Cornell’s Jewelers is multifaceted, but my primary focus
is as the Buyer. I attend tradeshows to discover new products and designers, ensuring our store stays ahead of trends while maintaining our signature style. I also manage inventory, making decisions on reordering pieces to keep our offerings fresh and aligned with customer preferences. In addition, I oversee Marketing and Events, which allows me to connect with our community and bring our brand to life. No two days are ever the same, which keeps my work dynamic and exciting.
Customer experience has always been central to Cornell’s Jewelers. What steps do you take to ensure each customer feels valued and special?
At Cornell’s Jewelers, customer experience is at the heart of everything we do. We’re honored to play a role in some of life’s most cherished moments, and we strive to make every visit memorable. From the moment customers walk through our doors, we want them to feel welcomed and valued. Our store is designed to feel warm and inviting—more like a living room than a showroom—and we offer a cup of coffee or a glass of champagne to make their visit even more special. We deeply appreciate the trust our customers place in us with their most treasured possessions and milestones, and we work hard to ensure their experience is exceptional from start to finish
What are some new trends in jewelry that you’re excited about, and how are they reflected in the pieces available at Cornell’s?
One of the most exciting trends in jewelry right now is the focus on
“At Cornell’s Jewelers, customer experience is at the heart of everything we do. We’re honored to play a role in some of life’s most cherished moments, and we strive to make every visit memorable.”
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
personal expression. Customers are seeking pieces that reflect their unique personalities, and we love helping them create their own signature style. Layering necklaces or building an ‘arm party’ with a mix of bracelets is especially popular, with no rules—blended metals, colorful gemstones, and unexpected combinations make it all uniquely theirs. We’ve also seen a growing interest in personalized engravings, whether on fashion jewelry or timepieces, adding a special, meaningful touch to their collections. These trends are wellrepresented at Cornell’s, where we offer a range of pieces to help our customers express their individuality.
How has leading a business with a nearly 100-year legacy influenced your vision for the future of Cornell’s Jewelers?
Leading a business with nearly a century of legacy has taught us the importance of evolution through thoughtful, incremental changes. As the third generation, we’re not looking to reinvent the wheel but rather to honor the strong foundation that’s been built while making strategic updates to improve efficiency and support growth. Our vision for the future is rooted in preserving the values and traditions that have made Cornell’s Jewelers a trusted name, while embracing innovations that ensure we remain vibrant and relevant for generations to come.
Are there particular types of jewelry or gemstones you find yourself drawn to personally?
I’m personally drawn to statement earrings—they’re always the first thing I consider when getting dressed. I
also love classic diamond pieces, like a timeless tennis bracelet, pendant, or an eternity band. But I tend to mix things up with a bit of edge, often pairing these elegant pieces with spiked accents or a fun pair of glasses. Jewelry is such a beautiful way to express your individuality, and I enjoy using it to create a look that’s uniquely my own.
What’s something unique about Cornell’s Jewelers that you’re especially proud of, and that you think sets it apart?
It’s our people. Our employees are far more precious than the gems we lock in our vault every night. We have such a dynamic, dedicated and determined team here at Cornell’s Jewelers. The passion that they have for their jobs is palatable and something every customer will experience.
How do you incorporate the holiday spirit into Cornell’s Jewelers, and do you have any special events or collections planned for the season? We absolutely love the holidays at Cornell’s Jewelers! The season is full of magic, and it’s a feeling my mother passed down to me. We aim to create a relaxed and festive environment where our customers can truly enjoy the holiday spirit. The store always sparkles a little brighter this time of year. To kick off the season, we host our annual holiday trunk show during the first weekend in December, featuring incredible vendors like Marco Bicego, Sloane Street, Gumuchian, Armenta, John Hardy, and more. It’s the perfect chance to discover a stunning selection of unique pieces for yourself or your loved ones!
What’s one lesson you’ve learned from the previous generations that has been instrumental in shaping your approach to business?
My father, CJ Rapp, has been my greatest business inspiration. He’s a true entrepreneurial genius and an incredible role model. From an early age, he taught us the value of hard work by having us pitch in with all kinds of tasks around the house. His famous motto was, ‘If we all work together, we’ll be done in 20 minutes!’ What we really learned from that was the power of teamwork and goal-setting. He also understood the importance of work-life balance. I remember him attending nearly every sporting event my siblings and I had—usually in a suit, making business calls, but always present. His ability to balance family and work left a lasting impression on me, and knowing that my family is always there to support me gives me the extra motivation to pursue my dreams.
The jewelry industry can be very detail-oriented and demanding. What’s your approach to handling stress and maintaining a work-life balance?
Maintaining work-life balance is essential to Michael and me, especially with our young family. As business owners, we know that we’re never truly ‘off,’ but we make a conscious effort to prioritize our kids and spend quality time with them. They love visiting the store and seeing what Mom and Dad do each day, which makes the experience even more meaningful. At the end of the day, Cornell’s is a family business, and that sense of family is at the core of everything we do.
“ I’ve always been drawn to FAMILYOWNED businesses, and that experience has been INVALUABLE in understanding the dynamics and dedication required to carry on a LEGACY. ”
“My background is rooted in Marketing, PR, and Event Planning, which provided a strong foundation for my current role as part of the third generation at Cornell’s Jewelers.”
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
What has been the biggest challenge you’ve faced as part of Cornell’s leadership, and how did you overcome it?
One of the biggest challenges Michael and I have faced in taking on leadership at Cornell’s has been stepping into the shoes of my in-laws, who are powerhouses in the jewelry industry. It can be intimidating to follow in their footsteps. However, we’ve been incredibly fortunate to have a supportive team at the store, who have been welcoming and encouraging as we step into our new roles. The Rochester community, along with the jewelry industry, and my in-laws have also been a huge source of support and inspiration, motivating us to take the business to new heights.
What do you love most about the Rochester community, and how does Cornell’s Jewelers engage with and give back to it?
What I love most about the Rochester community is the sense of connection and support. We feel truly blessed to live here, raise our kids here, and be part of such a vibrant area. At Cornell’s Jewelers, we are deeply committed to giving back to the community that has given us so much.
We believe that for our community to thrive, we all need to contribute in whatever way we can, and we’re always eager to lend a hand and support local initiatives.
What’s one thing our readers might
career with being a wife and mother of 2?
Balancing my career with being a wife and mother of two isn’t easy, and I don’t think there’s a perfect solution. I’ve experienced both being a stay-at-home mom and a working mom, and each comes with its own challenges. There is nothing more important to me than my children— they always come first. I’m incredibly fortunate to have a supportive extended family who helps make it possible for me to pursue my career goals. Our team at the store is also invested in our kids, always stepping in to ensure Michael and I can attend a big game, parent-teacher conference, or concert. It truly takes a village, and we are so grateful for ours.
Please visit Cornell’s Jewelers at 3100 Monroe Ave, Pittsford, NY or check out their website at www. cornellsjewelers.com
Plus, you can stop in and celebrate the magic of the season with them December 5-7 for their festive weekend filled with sparkle, cheer and holiday spirit. Their amazing staff is there to help find that perfect gift for your special someone this holidays
CAMILLE LEE
Introducing Camille Lee: The Unstoppable Force in Drift Car Racing
In the high-octane world of motorsports, where adrenaline meets precision, Camille Lee has carved out her space as a trailblazer. A drift car racer and business owner, Camille’s journey from car enthusiast to professional driver is a testament to resilience, passion, and grit. With a love for speed and style, Camille has not only mastered the art of drifting but also created a space for women to shine in a male-dominated sport.
Camille’s introduction to the car community sparked her love for drift culture, a vibrant subgenre of racing where style, technique, and individuality reign supreme. Her fascination with drifting began at a Big Indian car show, where she first encountered the mesmerizing sight of a drift car in action.
the cameras mid-drift—perfectly encapsulates her blend of fearless performance and infectious charm. But her impact goes beyond the track. Recognizing the need for representation and empowerment, Camille founded Bad Girl Style, a clothing brand that supports women in the car community. “It’s about creating a space where female drivers can feel seen and celebrated,” she says.
my skills, dedication, and passion for drifting to push through,” she says.
When she’s not racing, Camille is inspiring the next generation. She loves connecting with young fans, encouraging them to dream big. Her advice to aspiring racers, particularly women? “Put yourself out there, stay true to your goals, and don’t let anyone discourage you. Anything is possible.”
“That moment captivated me,” she recalls. It wasn’t long before Camille became a member of the Big Indian Drift Pit team, a pivotal step that led to her first sponsored drift car—a Nissan 240sx with a Lexus 1UZ engine. “I didn’t even know how to drive a manual car when I started,” she admits. Yet, with determination and countless hours of practice, she honed her craft and now races a supercharged Nissan 240 S13.
Camille’s signature move on the track—waving and posing for
Drifting, which involves transitioning a car sideways at high speeds, is as much an art form as it is a sport. For Camille, the draw lies in the creativity it allows. “This community is all about how unique and personalized you can make your car,” she explains. With her background in design and art, Camille finds endless inspiration in the freedom and individuality of the sport. But it’s not without its challenges. From mechanical failures to breaking stereotypes in a maledominated field, Camille has faced her share of obstacles. “I focus on
Camille’s story is one of transformation. Before discovering drifting, she worked as an esthetician and photographer, unsure of her career path. Now, she’s a powerhouse on the track, a role model, and a businesswoman, balancing her racing career with her growing brand. As she looks to the future, Camille dreams of expanding Bad Girl Style and continuing to break barriers in motorsports.
For Camille Lee, racing is more than a sport; it’s a way to inspire, connect, and redefine what’s possible. Whether she’s tearing up the track, mentoring young fans, or designing bold new products, Camille embodies the unstoppable spirit of a true trailblazer.
Interview with Camille Lee Gunther: Drift Car Racer and Founder of Bad Girl Style
Can you start by sharing a bit about your background? What led you to pursue a career in racing? My name is Camille Lee Gunther,
{ UNSTOPPABLE WOMAN }
“For Bad Girl Style, I plan to expand the brand, release new products, and continue supporting women in the car community.”
and I am both a drift car driver and a business owner. Growing up, I was introduced to the car community, which ultimately led me to discover drift culture. That introduction completely shifted my focus and set me on the path I’m on today.
What first drew you to drift car racing, and how did you get started in the field?
The first time I saw a drift car was at a big car show called Big Indian. It was mesmerizing and instantly sparked my curiosity. When Big Indian transitioned into Big Indian Drift Pit, my interest grew even more. I was lucky enough to join their drift pit team and was sponsored for my firstever drift car: a Nissan 240SX with a Lexus 1UZ engine. At the time, I didn’t even know how to drive a manual car! Everything I know today, I learned in that car. Currently, I’m driving a Big Indian Drift Pit-sponsored Nissan 240 S13 LS with a supercharger.
What would you say is your specialty or signature move in racing? My signature move on the track is waving and posing for the media while driving. It’s a fun and unexpected moment that always gets a laugh.
What has your experience been like as a woman in a male-dominated industry?
Being in a male-dominated industry like racing comes with its challenges, but I use my skills, passion, and dedication to break down stereotypes. It’s empowering to be part of the diversity within the sport, and I’m
proud to contribute to the change.
What inspired you to create “Bad Girl Style,” and what does it represent to you?
In drift culture, teams often create their own group names or identities. “Bad Girl Style” came to mind after learning more about the history of drifting and hearing people describe a female driver as “badass.” I wanted to create something that represented women in the car community, so I launched Bad Girl Style as both a team name and a clothing brand to support and celebrate girls in this space.
For those unfamiliar, what is drift car racing, and how is it different from other forms of racing?
Drifting is a driving technique where you intentionally slide your car sideways through turns using precise control of speed and angle. It’s different from traditional racing because it focuses on maintaining close proximity to other cars while sustaining the angle and style throughout the track.
What resonates most with you about drift racing compared to other racing disciplines?
The unique style and creativity of drift racing are what drew me in. This community emphasizes individuality— how you design and personalize your car matters. As someone who loves art and design, it felt like the perfect fit.
What’s the most exciting part of what you do?
For me, it’s the thrill of the track—the pressure and focus it takes to perform.
But even more exciting is seeing kids in the crowd light up. Knowing I might inspire them to pursue their dreams is the most rewarding part of it all.
What are some challenges you’ve faced in racing, and how have you overcome them?
One of the biggest challenges is when my car breaks down. It’s frustrating because it can prevent you from participating in events. Over time, I’ve learned to accept that modified cars aren’t always perfect, and having a supportive team helps a lot.
How would you describe your racing style, and what sets you apart on the track?
My style is about having fun and surprising people. Being a woman in a predominantly male field naturally sets me apart, but I also like to add personality to my driving.
Who has influenced your career in racing?
Social media has been a huge influence for me. Seeing other women in motorsports sharing their journeys is incredibly inspiring. Attending Big Indian Drift Pit’s drift school, taught by a professional driver, also played a big role in motivating me to refine my skills.
How do you prepare mentally and physically before hitting the track? Preparation involves both my crew and myself. My team checks all the essentials—fluids, tire tread, pressure, and more. Personally, I make sure my seat and belts are adjusted, stay
{ UNSTOPPABLE WOMAN }
“Before I started drifting, I didn’t know what I wanted to do with my life. I was working as an esthetician and photographer, but drifting gave me a new purpose.”
hydrated, and do a quick lipstick check—yes, even on race day!
How do you balance the intensity of racing with other areas of your life?
Balancing racing with my personal life can be challenging, but I make sure to schedule self-care days to recharge. Prioritizing time for friends and family helps me maintain a healthy balance.
What does a typical race day look like for you?
A race day starts with coffee and a makeup routine that lasts through helmet wear. After checking on my car at the Big Indian Drift Shop, we head to the track as a team. Once there, it’s all about fueling up, stacking tires, and preparing for a night of thrilling action.
What advice would you give to women or girls interested in racing?
My advice is to get out there! Attend
events, meet people, and immerse yourself in the community. Don’t let fear or stereotypes hold you back. For younger girls, stay true to your goals— anything is possible if you work for it.
How do you maintain focus and physical readiness for racing?
I follow a healthy lifestyle with a balanced diet, good sleep, and regular self-care. On race day, stretching and listening to music help me get in the zone.
What are your goals for the future, both in racing and with “Bad Girl Style”?
My immediate goal is to see where this sport takes me and to inspire other women to chase their dreams in motorsports. For Bad Girl Style, I plan to expand the brand, release new products, and continue supporting women in the car community.
Is there anything else you’d like readers to know?
Before I started drifting, I didn’t know what I wanted to do with my life. I was working as an esthetician and photographer, but drifting gave me a new purpose. I’m so grateful I stepped outside my comfort zone—it’s been an amazing journey!
Shop Bad Girl Style products at badgirl. style or visit in-person at Big Indian Smoke Shop, 597 Milestrip Rd, Irving, NY.
“ MY STYLE is about having fun and surprising people.
Being a WOMAN in a predominantly male field naturally sets me apart, but I also like to add PERSONALITY to my driving. ”
{ QUEEN OF ARTS }
A CHRISTMAS CAROLROCHESTER’S FAVORITE TRADITION
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
Each holiday season, Geva Theatre Center’s production of A Christmas Carol becomes a cherished tradition in Rochester, captivating audiences with its timeless tale of redemption and the enduring spirit of community. The classic story of Ebenezer Scrooge’s transformation from a miserly recluse to a compassionate pillar of his society resonates deeply, offering a message of hope and renewal that feels as relevant today as when Charles Dickens first penned the tale. This year, under the magical touch of playwright Harrison David Rivers, the story takes on new life with a fresh adaptation that beautifully balances tradition and innovation.
At its heart, A Christmas Carol remains a story we hunger for—watching the most hardened of souls melt into a figure of love and generosity. Rivers’ adaptation enhances this narrative with a deeply psychological exploration of Scrooge’s journey. Through the lens of young Tim Cratchit, whose wish upon a magic candle sets the play in motion, the production explores the redemptive power of hope, love, and connection. This child’s perspective adds a poignant new dimension, making the familiar tale feel both intimate and universal.
With Michael Preston’s deeply theatrical take on Scrooge, Esther Winter’s layered portrayals of Mrs. Cratchit and Mrs. Fezziwig, and Carman Chang Lacivita’s moving depiction of Bob Cratchit, the characters are infused with humanity and depth. Add in Se Oh’s enchanting set design, Ilona Somogyi’s period costumes, and a soundscape rich with classic Christmas carols, and the result is an immersive experience that feels like stepping into a Victorian Christmas card.
Why do you think A Christmas Carol continues to resonate so deeply with audiences in Rochester year after year?
A CHRISTMAS CAROL is a timeless story about redemption and the value of community. We get to see the meanest, stingiest person be transformed into a valuable, valued, contributing member of his society – which I think is a story we’re all hungry for!
Adapting a Classic
How does Harrison David Rivers’ adaptation breathe new life into Charles Dickens’ beloved story?
The production’s brilliance extends to its talented cast and creative team, who collectively bring Dickens’ world to life in a way that’s both dazzling and heartfelt.
This year’s production is not merely a retelling—it’s a reinvention. With a fresh focus on transformation, the magic of childhood wishes, and a collaborative approach between Rivers and dramaturg Sally Lobel, Geva Theatre’s A Christmas Carol promises to once again remind audiences of the enduring joy and power of the holiday season.
ELIZABETH WILLIAMSON INTERVIEW
Harrison’s adaptation is both magical and very psychologically smart. He sees how Scrooge has closed himself off from love after some painful experiences in early life, until he’s living like an emotional iceberg. In this adaptation, we get to see Scrooge unthaw over the course of the play – in large part due to the influence of young Tim Cratchit. At the beginning of the play, Tim gets a magic candle, which he can use to tell the cosmos what he wants most in the world. After he makes his wish, everything starts to get very eerie – and some serious magic ensues!
Cast Highlights
Can you share some highlights about the cast and what unique qualities they bring to their roles?
“We get to see the meanest, stingiest person be transformed into a valuable, valued, contributing member of his society – which I think is a story we’re all hungry for!” {
Michael Preston, a former Flying Karamazov Brother who’s played Scrooge in two previous productions (including Geva’s last incarnation of the show!) is a brilliant Scrooge, deeply theatrical in every choice he makes, and with a sense for the joy of transformation I’ve never seen matched.
Esther Winter is one of Rochester’s theatrical treasures. She’s been in two previous productions at Geva, as well as appearing in New York and London’s West End, and she brings so much heart to her portrayal of Mrs Cratchit, and so much humor to her Mrs Fezziwig, that she’s a joy to watch.
Sommer Carbuccia, who played Bob Cratchit once in our old version, as well as many remarkable tv credits (he’s probably best known for playing Eric Jackson on Riverdale) is doing an extraordinary job creating the one brand new role in this adaptation – a mysterious figure who appears to give Tim a magic wishing candle, and help on the journey to transformation.
Carman Chang Lacivita is the most moving Bob Cratchit I’ve seen, as the father known to his family for crying at the drop of a hat, who has deep integrity and yet has to balance his humanity and his job.
Tim Cratchit’s Wish
The story begins with Tim Cratchit making a wish. How does this perspective shape the storytelling in this adaptation?
This is one of my favorite elements of this adaptation! It highlights the power a child can have when they set out to transform the world.
Behind the Scenes
Tell us about the collaboration between Harrison David Rivers and Sally Lobel. How has their partnership influenced the final production?
Our dramaturg Sally Lobel brings an unmatched background in Dickens, an extraordinarily keen dramaturgical eye for story, and an essential perspective on portrayal of characters with disabilities to this new production. Put those together, and the lens she’s brought to bringing this story to life afresh has been essential to the finished play and production.
Design and Atmosphere
Can you give us a glimpse into the set, costumes, and lighting design? How do these elements contribute to the immersive experience of the play?
Our new production is a little like a pop up Christmas Card. In Se Oh’s Victorian puppet theatre-influenced set, different locations magically pop out. Our actors are wearing beautiful period costumes from the wonderful Ilona Somogyi, and Lighting Designer Nic Vincent and Sound Designer/Composer Andre Pluess transform the world with the magic of each ghost appearance, from the terrifying Jacob Marley returned from the grave, to the eerily childlike but familiar Ghost of Christmas Past, to the flamboyant Ghost of Christmas Present, to the mysterious Ghost of Christmas Future. Choreographer Ashleigh King supplies the period dancing (think those Jane Austen tv series!) and Music Director Don Kot keeps the Christmas Carols coming.
Musical Elements
Does this production feature any musical or sound design elements? If so, how do they enhance the atmosphere of the story?
This production takes the title of A Christmas Carol seriously—classic Christmas carols are integral to the storytelling, even before Tim Cratchit first asks Ebenezer Scrooge “Do you have a favorite carol, Mr. Scrooge?”
ESTHER WINTER INTERVIEW
Why do you think A Christmas Carol continues to resonate so deeply with audiences in Rochester year after year?
Pretty much everyone has their favorite version of this timeless story. It’s got everything: mystery, humor, a little bit of terror, and a whole lot of heart. It’s a story of healing family wounds, finding redemption, and becoming a better human being. A Christmas Carol is a wonderful way to start the holiday season and to highlight what this season is really about. This version is definitely a favorite of mine.
Adapting a Classic
How does Harrison David Rivers’ adaptation breathe new life into Charles Dickens’ beloved story?
Harrison’s adaptation allows the audience to take a deeper dive into each of the characters in this story and by doing so, we don’t just see archetypes. We’re able to see a little of ourselves in each of them.
Tim Cratchit’s Wish
The story begins with Tim Cratchit making a wish. How does this perspective shape the storytelling in this adaptation?
{ QUEEN OF ARTS }
“When you see an actor that looks like you telling a story on stage, you’re no longer just watching. You’re able to imagine yourself being a part of the storytelling.”
Giving the most honest, earnest, and in some ways most vulnerable character the power to change one man’s life allows the audience to be a part of the story and not just watch the story. And, in my opinion, allows a deeper understanding of what the show is all about.
Timeless Themes
The story reminds us it’s never too late to have a change of heart. Why do you think this message is still so relevant today?
Having a change of heart is part of the story, yes, but I feel the real lessons of this story is to remind us that we are all connected on this earth, and while we’re here, we should remember that being kind, treating others the way we would like others to treat us, and to help others is more important than
money and power. This message is more important now than ever before.
Musical Elements
Does this production feature any musical or sound design elements? If so, how do they enhance the atmosphere of the story?
Question more for Elizabeth, but I will add that I absolutely love the music, sound, light design of this show.
Community Impact
How does Geva Theatre’s A Christmas Carol connect with the Rochester community, and what makes this production a cornerstone of the holiday season?
When you see an actor that looks like you telling a story on stage, you’re no longer just watching. You’re able to
imagine yourself being a part of the storytelling. Filling our cast with actors from many cultures tells our Rochester audience that this story is for everyone, and that theatre is for everyone. I’m especially excited to share our version of this story with the many schools that will be attending.
Audience Takeaways
What emotions or thoughts do you hope audiences will leave with after experiencing this rendition of A Christmas Carol?
Mrs. Cratchit has a wonderful line: “... if more men cried [like your father], the world would be a kinder, gentler place. And who wouldn’t want that?”. I know I would. I hope audiences leave the theatre remembering that line.
JUNE KINSELLA
In the ever-evolving world of advertising, where creativity and strategy intersect, June Kinsella has carved out an extraordinary career marked by passion, integrity, and innovation. As the Executive Vice President of Frontline Advertising, June has spent over two decades shaping the Rochester market with her expertise in media buying, event promotion, and creative advertising campaigns. Her story is one of perseverance, adaptability, and a profound commitment to excellence.
Born and raised in Rochester, June’s love for her hometown is as steadfast as her dedication to her career. She began her professional journey in fashion and retail before transitioning into accounting. However, it was the dynamic world of advertising that truly captured her heart. From her early days learning the ins and outs of the industry at a small agency to leading Frontline Advertising with vision and purpose, June has consistently embraced challenges and turned them into opportunities for growth.
In this candid interview, June shares insights into her journey, the legacy of Frontline’s founder Frank Contestabile, and the moments that have defined her career. She reflects on the importance of mentorship, balancing family and work, and staying ahead in an industry that never stands still. With her deep connections in the Rochester market and a reputation built on honesty and excellence, June continues to inspire others, proving that hard work, authenticity, and passion
PHOTOS BY BRANDON VICK PHOTOGRAPHY
are the keys to success.
Can you tell us about yourself and your background?
I grew up in the beautiful city of Rochester and have never felt the need to leave. While I have had the opportunity to travel and explore different parts of the country and
the world, Webster has always been my home. Raising our daughter here with my husband has been a joy, and we have truly embraced the area. My career path has been quite diversestarting in fashion and retail and then transitioning into accounting after college. However, my true passion has always been in the world of advertising. I’ve always been fascinated by the creation of commercials, production,
print ads, jingles, and everything else that advertising encompasses. I was fortunate to have the opportunity to immerse myself in this industry when I was hired by a small agency. The owners took me under their wing and taught me every aspect of the business. It was an incredible learning experience, and I was quickly promoted to a media buyer, a role that I absolutely loved. This is where my heart and creativity have always belonged.
How did the idea for Frontline Advertising come about, and what was the vision behind its creation?
Frontline was originally founded by Frank Contestabile, a visionary who shaped numerous local campaigns and jingles that continue to resonate in the Rochester Market. I joined Frontline as a media buyer under Frank’s leadership and remained a dedicated member of the team throughout my career. Over the span of 27 years, Frank and I collaborated closely. Despite being a smaller agency, Frontline Advertising, Inc. operated with the efficiency and versatility of a larger organization, consistently delivering high-quality production and services. When Frank decided to take a step back, he entrusted me with the responsibility of leading the agency. His unwavering support and trust allowed me to make independent business decisions. Frank, who passed away a few years ago, held a special place in my life, often referring to me as the daughter he never had. As Frontline continues to flourish,
{ WOMAN WHO INSPIRES }
“I feel incredibly fortunate because not a single day feels like work to me. I genuinely enjoy every aspect of my job as it stands today.”
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
I find solace in knowing that his spirit is guiding and motivating me at every turn.
What would you say is your specialty within the advertising industry?
In our industry, success hinges on either driving sales or generating leads for our clients. Even with a visually stunning ad, if the media placement is not strategic or effective, it won’t yield the desired results. Similarly, a great media placement won’t make an impact if the creative content fails to captivate the audience. Drawing from my extensive experience in media buying, I take pride in my strong reputation and well-established connections with TV and radio stations, print, outdoor, and digital advertising representatives. Through strategic planning, I consistently ensure that my clients receive the best value from their media investments, tailored to their brand and target audience. Politeness and gratitude are paramount to me, and I uphold the golden rule of treating others as I would like to be treated. For me, honesty, integrity, and striving to do my best for each client every day are non-negotiable.
With your extensive knowledge of the Rochester market, what do you consider your main areas of expertise in advertising?
My passion and expertise lie in traditional media. I thrive on the challenge of surpassing my previous campaigns, constantly striving to achieve greater reach, more exposure, and increased value with each new project. I find it invigorating to
collaborate with my clients and explore cross-promotional opportunities that benefit all parties involved. By forging new partnerships among my exceptional clients, I have discovered a wealth of fresh ideas and fostered valuable relationships, resulting in mutually beneficial outcomes for everyone.
What have been some of the biggest successes or campaigns in your career that you are most proud of?
In my career, I’ve organized a wide range of events and promotions, from 10K runs and Home Run Derbies to Kids Bake-offs. Initially, I was hesitant to take on these projects as they were outside of my comfort zone. However, I can proudly say that each of these events was a success. Stepping out of my comfort zone and persevering proved to be incredibly fulfilling.
More recently, I was unexpectedly asked to be a spokesperson for one of my clients. Despite my initial reluctance, I eventually agreed after numerous discussions. This was a role I never imagined myself in, but it turned out to be one of the most amazing experiences I’ve ever had. It’s intimidating to step into the spotlight, but the positive feedback I’ve received has been incredible. I owe a debt of gratitude to a specific individual who encouraged me to take on this challenge. You know who you are.
I am incredibly fortunate to work with clients who have faith in me and
allow me to pursue opportunities that I believe in. One of the most significant achievements in my career so far has been securing Damar Hamlin, the safety for the Buffalo Bills, as an endorser for a client. When Damar gained public attention and started receiving numerous advertising offers, I seized the opportunity to present my proposal to him and negotiate a long-term partnership. He shared our vision for making a positive impact in the community and enthusiastically joined forces with us. This was undoubtedly a milestone in my career, and Damar is truly an exceptional individual.
What is something most people don’t know about you, either personally or professionally?
I don’t usually share much about myself, but if I had to pick something, I would say that holding the state record in Backstroke at the age of 10 is something no one would guess. On a lighter note, I once did an exercise session with Richard Simmons when he was in Orlando. Just a random fun fact about me.
How have you managed to balance work and family over the years, especially in such a demanding and fast-paced industry like advertising? Over the years, I have always been adept at finding the right balance in managing my business. However, as my business experienced rapid growth in the past few years, I found myself facing new challenges. Being a very hands-on owner, I have always been deeply involved in every aspect of
{ WOMAN WHO INSPIRES }
“Being a very hands-on owner, I have always been deeply involved in every aspect of my business.”
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
my business. Letting go has been a struggle for me, as I never want to be caught off guard when a client reaches out with a question. Despite having an exceptional team supporting me, I have found it difficult to delegate and trust others to handle certain responsibilities. Recognizing the need to overcome this challenge, I have been working with my team to navigate this transition. While I have made progress, I acknowledge that there is still much work to be done in this area.
What challenges have you faced as a woman in leadership, and how have you overcome them?
I’ve been incredibly fortunate to have many amazing men in my life. It all started with my father, who was my biggest supporter, and now I have an incredible husband who fully supports my career. I also work with so many supportive and wonderful men that I honestly don’t feel like I’ve faced many challenges. There have been a few instances where men have spoken over me, and I used to just stop and let them, but now I’m focused on following my own path and doing the best I can every day. I’m proud of who I’ve become and where I am today.
How has the advertising landscape changed since you first started, and how have you adapted to stay ahead?
When I first entered the industry, there were only three TV networks and around a dozen radio stations. But today, we are bombarded with messages from all directions, around the clock.
The media landscape has become incredibly diverse, with countless options available for consuming content. This fragmentation presents a constantly evolving challenge, and we must adapt to continue delivering the most innovative and effective media strategies within our given resources. Staying focused is crucial; we can’t cater to everyone’s needs. I remain steadfast in pursuing the ultimate goal and always prioritize what’s best for my clients. I’ve made it a point to handle my clients’ funds with the same care as I would my own.
What advice would you give to young women looking to pursue a career in advertising or marketing?
I feel incredibly fortunate because not a single day feels like work to me. I genuinely enjoy every aspect of my job as it stands today. I consider myself lucky to have built a diverse portfolio of clients, who are more like family to me than just business associates. Achieving this has required hard work and perseverance. I am eager for my daughter to join my business and grow alongside me. To all the young women out there, I say go for it! Pursuing a career in this field is incredibly rewarding and fulfilling. Although it may require putting in long hours at times, it is an amazing career path to pursue.
What role has mentorship played in your career, both as a mentor and a mentee?
I had the honor of working alongside an extraordinary woman, Barbara Dell who commanded widespread
respect in the talent agency industry. We lost this bright light in 2019, but she has left a legacy of her own. She possessed an exceptional work ethic, relentless drive, and remained a lifelong friend. Her unwavering determination and perseverance instilled in me the significance of staying focused and positive and supporting all no matter what. Additionally, she exemplified the importance of a compassionate individual. Her steadfast attitude of “the show must go on” truly embodied her strength and unwavering confidence. Her influence has indelibly shaped me, molding me into a better person.I am eternally grateful for the invaluable lessons and personal growth she has fostered in my life. In terms of mentorship, I would be privileged to assist anyone seeking guidance in this industry. I am deeply committed to the ethos of women supporting women, and I strive to embody this in all that I do.
Can you share any defining moments or turning points that have shaped your journey in this industry?
Over the past 25 years, I have had the privilege of working with numerous clients, and I am grateful for the positive impact I have been able to make on their businesses. Building long-lasting relationships has been a cornerstone of my career, and I take great pride in the fact that many of these connections are still thriving today. While there have been setbacks and the occasional loss of clients along the way, I firmly believe that everything happens for a reason. These experiences have been instrumental
“ I don’t usually share much about MYSELF, but if I had to pick something, I would say that holding the STATE RECORD in Backstroke at the age of 10 is something no one would guess. ”
{ WOMAN WHO INSPIRES }
“In our industry, success hinges on either driving sales or generating leads for our clients. Even with a visually stunning ad, if the media placement is not strategic or effective, it won’t yield the desired results.”
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
in shaping my journey and have ultimately contributed to my personal and professional growth.
How do you stay creative and innovative in an industry that’s constantly evolving?
You continually find yourself pivoting and adapting to numerous variables, such as fluctuating costs, time constraints, seasonal changes, weather patterns, economic shifts, and changes in supply and demand. It’s a constant process to stay informed about everything that influences
people’s purchasing decisions and behaviors. Being prepared to make adjustments is crucial, as change is the only constant we can rely on.
What do you see as the future of advertising, especially in the Rochester market?
I can only assure you that I will continue to be involved! My crystal ball tells me so.
Looking back on your career, what is the legacy you hope to leave behind in the advertising world?
Honesty, integrity, and my passion for hard work are the cornerstones of my business. I believe that my reputation is the foundation on which my business thrives. My mission is to operate by the golden rule: treating everyone the way I would like to be treated. I am committed to working diligently, maintaining honesty in all my dealings, continually striving for improvement, and aspiring to be the best version of myself.
AMANDA HANES ANELLO
Amanda, can you start by telling us a little about yourself and your journey with heart disease? How has it shaped the person you are today?
My name is Amanda Hanes Anello and I reside in Chili, New York, with my wonderful husband, Michael Anello, and our two daughters, Tayler (21) and Harley (7). My journey with heart disease has profoundly shaped who I am today, instilling in me a deep appreciation for life and the love of my family. Professionally, I serve as a Commercial Payments & Profitability Manager at Five Star Bank, where I channel my passion for helping businesses leverage technology to automate and streamline their cash flow. This role allows me to merge my expertise with my commitment to supporting others in achieving their financial goals. Beyond my career, I have a strong passion for animal rescue and run ROC the Dogs Rescue. There hasn’t been a dog or cat I haven’t loved!
This work brings immense joy to my life, as I strive to make a difference for animals in need. My interests extend to gardening and caring for plants, as well as cherishing family activities and traveling whenever our busy schedules allow. Living with heart disease has taught me the importance of resilience and gratitude. I am incredibly thankful for each day and for the unwavering support of my family throughout my journey. Each day is a reminder of the miracle’s life offers, and I am committed to making the most of the time I have with those I cherish. --- Feel free to modify any sections to better suit your voice or add any additional details!
What inspired you to join the Leaders of Impact campaign and fundraise for the American Heart Association?
Last year, my ROC the Dogs Rescue board member Amanda Hunt shared her experience of attending the Heart Ball which sparked a conversation around my desire to support the American Heart Association and that this was a philanthropic priority of mine. I asked Amanda to please inquire about any opportunities of where I could help make a difference. Several months later, I received a phone call from Michelle Marks-Hook who is a Development Director for the American Heart Association. We had an in-depth conversation around her role, my history with heart disease and several ways that I could support the association leading to becoming a Leader of Impact Nominee.
You’ve mentioned experiencing heart disease from a young age. Can you tell us about the challenges you faced growing up and how you managed them?
Growing up, my experience with heart disease began long before I was fully aware of its implications. As my mother’s last child, I was born shortly after the heartbreaking loss of my brother, Nathan, who passed away at just 2.5 years old due to severe heart disease. This loss created an atmosphere of heightened awareness around heart health in my family, shaping my early childhood experiences. At the age of six, I learned I had heart disease after developing rheumatic fever. From that point on, I began visiting a pediatric cardiologist regularly. For a while, my early childhood felt relatively normal,
but as I transitioned into my teenage years, I faced increasing challenges as my condition deteriorated to what doctors referred to as moderate disease. Throughout my adolescence, I struggled with symptoms that were both physically and emotionally taxing—chronic fatigue, episodes of passing out, tachycardia, and a host of other textbook symptoms. These experiences instilled in me a sense of caution and a commitment to maintaining a healthy lifestyle. I focused on staying lean, refrained from smoking, and never experimented with drugs. Despite these challenges, I was determined to lead an active life. I played sports in high school and developed a passion for downhill skiing, which became a source of joy and empowerment. These activities allowed me to feel a sense of normalcy in a life that often felt defined by my heart condition. Ultimately, navigating the complexities of heart disease during my formative years taught me resilience and the importance of health.
How did you balance motherhood, your career, and managing heart disease throughout your 20s and 30s? In all honesty, balancing motherhood, my career, and managing heart disease in my 20s and 30s was a challenging endeavor, and I didn’t always do it well. Medically, I was faced with moderate to severe valve leakage, and the pressure from my doctors to have children sooner rather than later. Becoming a mother was incredibly important, and at 22 years old, I welcomed my first daughter, Tayler, into the world. Following Tayler’s birth, I experienced several heartbreaking miscarriages, which took an immense emotional toll
{ WOMAN WHO INSPIRES }
“Concerned for both myself and baby, I scheduled an appointment with my cardiologist. It was there that my world shifted; I was diagnosed with heart failure.
on me and ultimately contributed to my separation and divorce. Navigating these struggles, becoming a single mom while dealing with a heart condition was complex. Each setback felt like an uphill battle and added layers of stress to my life. By my late 20s, through a blend of experiences—both good and bad—I began to mature and grow. I recognized the importance of resilience and the need to prioritize my family amidst the chaos. I found ways to celebrate our successes as a family unit while also pursuing my professional goals. Ultimately, these experiences shaped me into who I am today, teaching me the value of perseverance, love, and the support of those I hold dear.
What was it like being pregnant with your daughter Harley while coping with heart failure? How did that experience impact you?
At 39 years old, my ultrasound at just 5 weeks gestation confirmed a miracle. Each week brought a mixture of hope and anxiety as I continued with my regular routine and work schedule. However, by 13 weeks, the excitement began to wane under the weight of extreme exhaustion and shortness of breath. Concerned for both myself and baby, I scheduled an appointment with my cardiologist. It was there that my world shifted; I was diagnosed with heart failure. The initial anxiety was overwhelming as I faced the reality that both my health and my baby’s well-being were at great risk. At this time I had to step away from a career I cherished, grappling with the uncertainty of my professional future. It’s a stark irony to reflect on career concerns during such a critical time,
yet I felt the weight of it. I was quickly referred and introduced to a specialized team of high-risk pregnancy doctors. This led to a series of tests, constant monitoring, and a pressing need to prepare for the “what ifs” of my condition. I found myself confronting difficult decisions that no expectant mother should have to consider—drafting a healthcare proxy, preparing a will, and organizing my finances. Despite the fear and anxiety that accompanied my diagnosis, with each passing week, my baby girl continued to grow stronger, defying the odds stacked against us. While my heart remained stable, I faced other challenges: significant weight loss, muscle mass depletion, and anemia.
Maintaining an optimistic outlook became essential as I approached my due date. The medical team weighed the risks surrounding delivery and ultimately decided on a medically induced natural birth, given my history of cesarean section. When my water broke naturally, the experience was nothing short of breathtaking. I went into labor for about 10 hours, resulting in the heartfelt arrival of my daughter, Harley. This journey taught me that our bodies are truly miraculous. What could have been a journey marred by fear was transformed into a family celebration of strength and resilience. Holding my baby in my arms, was not just a personal victory—it was a miracle. ---
In 2019, you had open-heart surgery. Could you share what led to that decision and what that journey was like for you?
After returning to work post-maternity
leave, I found myself still in heart failure but overall stable. I cherished the 1.5 years I was able to spend with my family and baby, Harley, relishing those precious moments. However, following a routine follow-up echocardiogram, my cardiologist advised me that the time had come for a valve replacement and closure of my atrial septal defect (ASD). Determined to take charge of my health, I immediately sought advice from expert cardiovascular surgeons at the Cleveland Clinic. The consultation confirmed that aI was indeed a candidate for a complex valve repair instead of a valve replacement. Feeling a mix of relief and apprehension, I decided to schedule a family vacation in Florida before embarking on this significant health journey. The surgery itself was a success, and I was grateful to find myself on no medications afterward, with only trace regurgitation—a reassuring result that felt like another miracle.
However, my recovery wasn’t without its challenges. I developed an infection at my incision site, which required daily care, including debridement and packing of the wound until it healed. My commitment to recovery led me to travel back to Cleveland several times for follow-ups until I was finally cleared. Returning to work just six weeks post-surgery was likely a bit premature—though I needed the distraction to help cope with the physical and emotional aftermath. While my body healed wonderfully, I couldn’t shake the mental and emotional drain that followed the procedure. Adding to the complexity of this time, my husband, Michael, was unjustly let go from a job he truly enjoyed while
{ WOMAN WHO INSPIRES }
“As my mother’s last child, I was born shortly after the heartbreaking loss of my brother, Nathan, who passed away at just 2.5 years old due to severe heart disease.”
he had been caring for me during my recovery. This situation introduced a wave of guilt that lingered, complicating our emotional landscape as we navigated a difficult transition together. Little by little, I began to discover the “new me.” I realized that this journey had fundamentally changed me; I was not the same person I was before surgery. It was also during these pivotal months that I began conversations and completed the legal paperwork to take over Nuts For Mutts rescue, now known as ROC the Dogs Rescue, Inc. I recognized the importance of seizing opportunities, having gained a firsthand understanding of how precious and delicate life can be. This chapter in my life taught me the invaluable lessons of resilience, love, and the power of community. I emerged from this journey with a renewed sense of purpose and a commitment to live life boldly, embracing every moment and every opportunity to make a difference.
After experiencing such a major surgery, how did your outlook on life, health, and advocacy change?
After open heart surgery, my outlook on life, health, and advocacy underwent a profound transformation. As someone who has always been an empath, I’ve cared deeply for those around me, but this journey intensified that compassion. I remain acutely health conscious, but now with a renewed sense of urgency and gratitude. The surgery ignited in me a drive to live life to its fullest, as I came to realize that our time here is never guaranteed. I place focus on nurturing my friendships and relationships, using this time to instill values in my daughters. Life truly is delicate, precious, and amazing, yet circumstances can change in an
instant. My experience has solidified my belief in the power of positive thinking, and I attribute my blessing of a second chance and the beauty of my family to this mindset. Being your own greatest advocate in life is paramount, and with that knowledge, I strive to advocate for the well-being of others as well. This commitment to health advocacy has become a guiding principle in my life, reminding me that together we are stronger at accomplishing a healthy lifestyle.
As someone who has navigated heart disease firsthand, what message would you like to share with other women about heart health?
Woman can’t live with the mindset of “it won’t be me.” The reality is that nearly 45% of women aged 20 and older are living with some form of cardiovascular disease, making it the number one killer of women. It is essential to educate yourself and those around you and awareness is the first step in prevention, so keep a watchful eye on the health of yourself and your loved ones. Don’t take your heart health for granted; take it seriously and prioritize it. There are preventative measures you can take to lead a healthier life, from maintaining a balanced diet and engaging in regular physical activity to managing stress and avoiding harmful habits. By advocating for yourself and others, we can create a community that values heart health and supports one another on our journeys to wellness.
Why do you feel it’s important to educate women specifically on the symptoms and risks of heart disease?
In addition to your advocacy for heart health, you also run ROC the Dogs Rescue. How do you balance your passion for animal welfare with your work for the American Heart Association?
The Leader of Impact Campaign is a 6 weeklong commitment that spoke to me. I have worked incredibly hard networking and spreading the word about Heart Disease in every way that I can. Realistically- I am here today with a successful heart repair due to advancements in medicine, awareness, and research that the American Heart Association works tirelessly to provide. I’m paying that forward through running ROC the Dogs Rescue and the help from the community that supports us.
How has your involvement in ROC the Dogs Rescue shaped your perspective on community support and activism? Having the opportunity to grow ROC the Dogs Rescue and meet people with passion for rescue has been nothing short of amazing. Our community is in crisis without the necessary resources needed to support basic food and healthcare for animals in Rochester. There are limited resources for low cost spay and neutering and our shelters are overflowing and operating without much needed support. There isn’t a rescue or shelter that hasn’t expressed being over extended and beyond capacity in Rochester in several years. This is an incredibly sad situation for our community, RTDR must remain focused on what we “can” do and the lives we are saving. We share in the success and joy of rescued animals who have gone on to lead beautiful lives, we advocate for the ones left behind, and we feel broken for the ones we can’t help.
{ WOMAN WHO INSPIRES }
“Beyond my career, I have a strong passion for animal rescue and run ROC the Dogs Rescue. There hasn’t been a dog or cat I haven’t loved!”
.What role has your professional background in Treasury Management played in supporting your efforts with both ROC the Dogs and your work for the AHA?
Having a Commercial Banking background has allowed me an easier transition into running ROC the Dogs Rescue and with the American Heart Association Leaders of Impact Campaign. A comprehensive understanding in business’s operating cycles, their successes and obstacles has helped me navigate running that aspect of rescue. My social network of friends has been a support for the rescue, and many have stepped up to support my fundraising campaign as well.
As a mother, how does your experience with heart disease influence how you talk to your daughter about health and well-being?
As a family we openly and consistently discuss the importance of taking care of ourselves and each other. I am certain anyone in my family would describe me as overly cautious and assertive but that’s what experience has taught me.
There is plenty of educational resources available, but my ask would be for the conversations and education to start earlier in their lives and be part of their annual physicals. In situations where heart disease runs in the family, offer support and early education to those children as
even a small donation have on your goals for this year?
I am raising essential funds for the AHA Heart Ball to support cardiac health. You can help support my efforts to shape the health of our community for the future and support the innovative research and lifesaving initiatives of the American Heart Association. With help from this organization and leaders across our community, together we can truly make a difference! We can ensure everyone in our community has the greatest opportunity to enjoy a healthy life.
Funds will go towards the efforts of the Rochester/Buffalo-Niagara Regional American Heart Association to work towards improving the health of our communities. Not only will you be supporting me, but you will also be supporting a relentless force for a world of longer, healthier lives. My campaign runs until December 4th, 2024, and any donation amount is greatly appreciated.
What would you like to see more of in terms of resources and support for heart disease awareness, especially for young women?
well. I believe families need to focus on healthy eating and exercise and understand the consequences of bad eating habits.
How can our readers support your mission with the Leaders of Impact campaign, and what impact would
Please consider donating by clicking the link below at www2.heart.org
JENNA D’ANNUNZIO
{ QUEEN OF ARTS } YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
Influential Woman
Spotlight: Jenna D’Annunzio
Meet Jenna D’Annunzio, a powerhouse of inspiration and transformation, leading the charge in holistic business and mindset coaching. As the eldest daughter of renowned coach Steve D’Annunzio, Jenna’s journey is steeped in a legacy of empowerment, resilience, and innovation. Now co-owner of Enlightened Entrepreneur—operating under the DBAs of Mission Driven Advisor and Soul Purpose Institute— Jenna has taken her father’s foundation and infused it with her unique vision, guiding entrepreneurs and parents alike toward building lives they truly love.
From her early days working with at-risk youth through Rochester City School District’s Youth and Justice Program, Jenna discovered her passion for creating meaningful connections and fostering growth. Her empathy and person-centered approach eventually led her to pursue a Master’s in Clinical Psychology, equipping her with the tools to better understand and support the unique journeys of those she serves. Transitioning into case management, she learned the power of individual stories and the profound impact of aligning one’s life with their core values—a lesson that became the cornerstone of her coaching philosophy.
In 2015, inspired by her father’s entrepreneurial spirit, Jenna took a leap of faith to join the family business. Since then, she has dedicated herself to evolving the company, blending her expertise in education, psychology, and
counseling with innovative business strategies. As an ICF Certified Professional Coach, Jenna’s approach is holistic and deeply transformative, addressing all aspects of her clients’ lives to help them achieve sustainable success in both personal and professional realms.
Now guiding Enlightened Entrepreneur into its next chapter, Jenna seamlessly balances honoring her father’s legacy while implementing modern systems and processes to scale the business. Her work empowers individuals to unlock their potential, integrating mindfulness, neuroscience, and evidence-based practices to support clients in achieving their happiest, healthiest, and wealthiest lives.
Jenna D’Annunzio is more than a coach—she’s a catalyst for change, embodying the mission to create alignment, purpose, and fulfillment for her clients. Her story is one of resilience, transformation, and unwavering commitment to making a positive impact on generations to come.
Tell us about your journey. What inspired you to become a holistic business and mindset coach, and how did Soul Purpose Institute come to life? Wow, that’s a bit of a loaded question�� As a holistic business and mindset coach, my soul purpose is to help entrepreneurs and busy parents (like me!) build a life and business they love. I am blessed to be the eldest daughter of Steve D’Annunzio, founder of Mission Driven Advisor and Soul Purpose Institute, two coaching companies that support clients to create alignment in
achieving their goals, maximizing their potential, and navigating what it looks like to lean into the happiest, healthiest and wealthiest versions of themselves.
I started out in the academic world, working as a teacher for at-risk youth in a non-secure detention through Rochester City School District’s Youth and Justice Program. After several years supporting each student in their school lessons, my empathy, masterful communication skills, and person-centered approach to each individual student was recognized and I was recruited to work in the case management side of the organization. It was there that I learned and understood the importance and impact each individual story has on what it looks like to truly build a life YOU want. During this integral part of my journey, I received a Master’s in Clinical Psychology with a specialization in counseling to support and grow my knowledge to best benefit my clients.
After 6 years in the nonprofit space, I was at a crossroads and really felt called to the entrepreneurial journey in hopes of making an even bigger impact on generations to come. I had watched my father go from a starving employee to a successful business owner and was inspired to do the same, so in 2015 I took a leap of faith and joined him in the family coaching business. In 2018 I became an ICF Certified Professional Coach, using my backgrounds in Education, Clinical Psychology, and Counseling to facilitate others in integrating all the roles they play into becoming the best versions of themselves.
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“A part of the human condition comes with a series of limiting beliefs, however, with proper coaching and support, we have the ability to identify who we want to be and create a plan to create favorable conditions for success.”
The company name is actually Enlightened Entrepreneur, with DBA’s of Mission Driven Advisor and Soul Purpose Institute. Both companies are founded on a series of life success production principles that support the entrepreneur in building a life they love. Mission Driven Advisor speaks specifically to those within the financial services industry, whereas Soul Purpose Institute speaks to anyone and everyone else in the public and private sectors.
As a second-generation entrepreneur, how has your father’s influence shaped your approach to business and coaching? Oh man, tremendously! If it wasn’t for my father’s guidance, and literally saving me from a very unhealthy home under my mother’s care, I would not be the woman, mother, and business owner that I am today. I am so grateful for the foundation he has created within Mission Driven Advisor and Soul Purpose Institute. It is the principles that he created and raised me with, that I not only strive to live into every day but that I bring to my coaching and evolution of my consciousness and business. I feel so honored to be able to carry on this legacy while interweaving my own unique abilities and creative business techniques to the world. Coming into this experience as his daughter has given me a unique advantage to see the inner workings of how he showed up both personally AND professionally. Throughout the years I have witnessed what appears to be working while also navigating what hasn’t worked; taking that influence and adapting it to how I want to show up in my business and in my life, as a wife, mother, colleague, and friend. I have learned from his risks,
while also learning to get comfortable in the uncomfortable, by taking on my own. The best part is that he is here to support me, challenge me, and mentor me throughout this experience.
You’ve taken over the business that your father founded. What was that transition like, and how have you made the business your own while continuing his legacy?
We’re still in transition and will likely remain here for a few years! Every day is a new day in piloting this wild and crazy experience. What I will say is, when I came on board much of what the business looked like was based on an employee mindset model, still navigating the entrepreneurial world. Because the business-running aspect was never his favorite, he brought on staff and other coaches to help him work ON the business, while he was able to do more of what he loved, the 1:1 individual coaching, content creation, and speaking engagements. Over the years, as I built up my own practice within the company, I began noticing some inefficiencies and was able to put my creative, business-savvy brain to use through the build-out of systems and processes. This is where he and I work so well together! Where there is an issue, it is likely the effect of a lack of process and as we continue to grow and evolve, I am leaning heavily into taking the message of The Enlightened Entrepreneur and the critical elements of scalability, marketing, and visibility to help take it to the next level. For the time being, we’re happily walking hand in hand co-owning the company and collaborating on future endeavors.
You specialize in holistic business coaching. Can you explain what that means and how you incorporate holistic principles into your work with clients? Before I even knew the concept of holism or what it means to be ‘holistic,’ I think it’s always been at my core. From a very early age, I leaned into the caretaker archetype, with heightened empathetic senses of what was going on for people, and the innate ability to get down to the root cause of how to support them. However, it wasn’t until my father’s inspiration and embarking on the entrepreneurial journey with him, that I really came into alignment with what that meant for me and how taking a holistic approach to health, wealth, and happiness, is the key to longstanding success. Incorporating holistic principles into my work with clients starts with building out a mindfulness practice and routine so that each client begins their day at the top of the spiritual mountain, rather than feeling like they are climbing their way up throughout the day. Together, we collectively evaluate their diet, exercise, and sleep. All of these factors are critical to how we show up in all the roles that we play.
With 15 years of experience as a counselor and coach, how do you integrate your background in education, clinical psychology, and counseling into your coaching style?
There have been so many transferable skills from my time in education and as a practicing counselor! As an educator, I am familiar with best practices on how people learn. With a basic understanding of learning theories, I create a learning experience that best enhances the overall coaching partnership for optimal value
“My most successful clients lean into curiosity, adaptability and have a high level of grit and resilience.”
coaching partnership for optimal value creation. Certain learning theories resonate best, and in this instance, I interweave concepts of various styles, depending on what the client is hoping to accomplish and how they learn best. It’s about finding how to best support the entrepreneur in creating favorable conditions for success. Such theories include Humanism, Cognitivism, and Behaviorism. As a clinical psychologist and counselor, I have found that utilizing neuroscience, evidence, and researchbased practices in my coaching style has helped my clients awaken their awareness and understanding of how their brain works and thus, how they are showing up in all areas of their lives. Whereas counseling and coaching are very much connected, it is also important to factor in their differences. Coaching supports the client in the here and now, uncovering barriers to success, and co-creating pathways and a strategic plan to actualize their potential, making their future bigger than their past. Counseling explores past experiences and also focuses on mental health, identifying when past traumas are a stopgap to their growth in success. In this case, I have built a series of strategic partnerships within the counseling space and if mental health counseling is in the best interest of the client, I am happy to refer them and work in conjunction to best support their success.
You’ve co-authored “Cracking the Rich Code.” What inspired you to contribute to this book, and what do you hope readers will gain from your insights?
Thank you so much for asking! I am
thrilled to have this experience and share it with the world. About a year and a half ago I got a message from the universe that I had two options regarding my roles within the company and my purpose. I could continue to maintain my individual coaching practice, working under the family business but unsure of my future once my father retired, OR I could start the process of building an identity of power within, taking the business to new heights under my own leadership, transforming the brand to integrate myself. I chose to see the writing on the wall. Eventually, my father will retire and that means I get to step into my own greatness, leadership skills, and abilities to grow and scale this business to new heights and new levels. As I came to this realization, I began using social media marketing as a tool to build visibility through creating content, engagement, and connection. This is what led me to Jim Britt! As one of the top success coaches in the world, I connected with Jim on LinkedIn, where he saw some of my work and reached out.
Vulnerability creates credibility. One of my incredible mentors and coaches helped me understand that our vulnerability often allows others the awareness that we, as coaches, have walked a path of transformation. We too, have experienced adversity and/ or trauma, and sharing my story not only supports deep connection but also may give others the strength and opportunity to do so as well.
We do not have to let those traumas and negative experiences define us,
our happiness, or our successes. They do not dictate our worth, WE DO.
With that being said, in my chapter for Cracking the Rich Code, I share some vulnerabilities about my childhood experiences that led me to become a chronic people pleaser, giving my power away to anyone and everyone. Readers will learn an evidence-based process that I have developed over the course of my 15 years in personal and professional development, to take your power back and turn that power into purpose.
For anyone who would like a sneak peek at my chapter, they can access it here! https://www.missiondrivenadvisor.com/
What are some common mindset barriers that you find hinder entrepreneurs from reaching their full potential? How do you guide them through breaking those barriers? There’s a unique philosophy that is the basis for coaching with my clients and it is that beliefs drive behaviors, behaviors drive results. I think it is so important to understand just how harmful it can be when we are energizing limiting beliefs over empowering beliefs. This has a negative impact on our businesses, our relationships, and it can also manifest physiologically and physically. A common limiting belief many of my clients live into centers around “not enough”. I am not enough, there’s not enough time, there’s not enough clients to see, I don’t have enough money…
A guiding factor to overcoming and breaking this barrier is the understanding
“We always have a choice and we can always choose a different thought, emotion, or response, no matter the situation.”
coaching partnership for optimal value that thoughts become things the more we energize them. We start by practicing noticing the quality of thoughts that are coming into our mind at any given day, collecting evidence of which thoughts are limiting versus empowering and working together to reframe the fear-driven, ‘lower self’ thoughts, as I call them. From there we get the opportunity to own those thoughts and intentionally usher them out of the white room in our mind, reframing them into more useful and empowering beliefs! Through support and accountability, my guidance allows them to become aware of who they are being, giving them the tools through the knowledge of laws and principles so they can apply them in real-time.
Soul Purpose Institute focuses on helping clients achieve their goals and maximize potential. Can you share a success story where one of your clients transformed their life and business?
Yes, I’d love to! First, I want to preface by saying I am so proud of each and every one of my clients as they navigate the ins and outs of business and life, exploring what it looks like to become their best selves. With that being said, many years ago, I was personally introduced to a wonderful woman who was really struggling to find happiness in her career, feeling like she was not fulfilling her potential and struggling with the pressures of corporate America. A single mother of two, she was grappling with how to show up for herself but also be the mother that she wanted to be. With a series of evidence-based tools, implementing a daily mindfulness
routine, and co-creating a plan of action, I am thrilled to report she has left her previous career and is now an author and the global marketing coordinator for a Fortune 500 company. Her relationship with her children and sisters has never been better and she is in a loving and trusting relationship with the man of her dreams! She has grown to love herself, in all her successes and imperfections, and this has allowed her to expand her consciousness and truly build a life that she loves.
As a mother of three, how do you balance the demands of running two businesses with family life? Do you have any tips for other parents trying to do the same?
My biggest tip is to be as present as possible; every day is a new day. I don’t believe that work/life balance is actually a sustainable, achievable concept. As any mother/parent can attest, we never know when someone is going to get sick, or when a school event will pop up…and truthfully as much can be said for running a business. Our ability to adapt and lean into the present moment as best possible is a saving grace. There are some days when I am 70/30 in mom mode and others where it is flipped. The key is to intentionally give yourself grace and remember that we are truly doing the best we can, with what we have, given the conditions of life. For those who are consistently feeling like the demands of at-home life are overpowering their ability to consistently show up in their business, we implement what I call a ‘slow down to speed up’ concept and co-create a plan of action to address the disconnect.
That being said, my children are my ultimate why and I often invite them into the workspace. For instance, if I am finishing up a proposal or following up on emails, they’ll come into my office to finish homework or color and together we’ll work side by side, just to be in each other’s energy fields. You emphasize the idea that “who we are anywhere is who we are everywhere.”
How does this philosophy influence your coaching approach and how you guide clients?
I believe that each person is a whole person, a spiritual being, having a human experience. “Who we are anywhere is who we are everywhere” alludes to the interconnectedness of all the roles we play in our lives. A part of the human condition comes with a series of limiting beliefs, however, with proper coaching and support, we have the ability to identify who we want to be and create a plan to create favorable conditions for success.
The best part of my coaching approach and guidance is ‘what you see is what you get’. As I’ve mentioned before, vulnerability is credibility, so by introducing some self-disclosure to my clients, it allows the connection and level of trust in our strategic partnership to expand! I genuinely strive to walk hand in hand with them during their transformational journey.
Entrepreneurship can be overwhelming at times. What advice do you have for women who are just starting their entrepreneurial journey?
My biggest piece of advice is equal parts build your village and that rest is
“Integrating the feminine elements to those critical building blocks of a business plan is what truly allows the entrepreneur to build a business and LIFE, that they love.”
productive too! Most mothers fall into the caretaker archetype, where all the demands of the home and family fall on us and this tends to become even more heightened as we embark on the entrepreneurial journey. I stress with all of my women entrepreneurs who are also mamas, to lean into building your village, both in business and in life. I couldn’t do half of what I do without my right-hand woman, my assistant, and the community of fellow female entrepreneurs who I surround myself with as often as possible. Find your tribe of women. Those who do not see you as competition but more so those who recognize there are more than enough seats at the table! Secondly, make sure to listen to your mind and body and REST. We live in the “hustle culture” era, which often glorifies the grind; clocking in long hours, having working lunches, and prioritizing work overall. Productivity isn’t just about getting results, it’s about getting the best results you can, and it’s impossible to perform your best if you’re not well-rested!
You’ve worked with many entrepreneurs and business owners. What common qualities or habits do you see in the most successful ones?
My most successful clients lean into curiosity, adaptability and have a high level of grit and resilience. Being a business owner, a critical part of the entrepreneurial mindset is the ability to take risks. It’s vital for our success, as hard as that may be. We don’t know what we don’t know, however, by being able to shift our discontent to curiosity, we give ourselves the ability to stay in the creative stream of consciousness where the possibilities are endless. It’s EASY
to get bogged down by the shoulda, woulda, couldas. It’s hard to lean into the curious, creative side of ‘this isn’t happening TO me this is happening FOR me’, therefore…how can I create favorable conditions for success?
As I previously mentioned, the fourth limit to knowledge is that we don’t know what we don’t know. Due to emerging technology and AI, the world is changing faster than ever before. As an entrepreneur, what got you to where you are today, won’t get you to where you want to go in the future. This takes a consistent new level of skills and adaptability to the ever-changing external factors around us. We can either accept or reject the reality of what is, and I strongly invite all of my clients to lean into acceptance; it’s much more useful in their growth and evolution!
We always have a choice and we can always choose a different thought, emotion, or response, no matter the situation. It is a choice to not fall prey to the fixed mindset and energize all of the reasons something can’t or won’t work out, but rather choosing to lean into a growth mindset, a resilience that allows us to stay focused and determined to bounce back from failures, setbacks and/or barriers to happiness and success. Out of survival, I held on to a state of resilience, however by choice I choose every day to stay as focused as possible on being the very best version of myself by creating favorable conditions for success in ALL areas of my life, integrating all the roles I play; mother, wife, friend, colleague, business owner, coach, doula, etc.!
The entrepreneurial journey, though it can often feel lonely, doesn’t have to be. Find your tribe and hold on tight. Setbacks are inevitable AND lean into seeing the opportunities rather than obstacles. This journey is one of constant learning, evaluating, and assessing what’s working and what’s not, while keeping the purpose of your business close to your heart, driving you forward!
You work with clients to co-create a strategic plan to achieve their goals. Can you give us a glimpse of what this process looks like and what key elements are involved?
The co-creative process is one of my favorites! I truly believe that we all have it within us to see the success that we are so deeply seeking. My role in the coaching partnership is to support each of my clients in pulling that greatness out. Because I truly believe that our inner world creates our outer world, the co-creative process of building a strategic plan for them to achieve their business goals means a deep understanding of what it looks like and means, to bring both the feminine and masculine elements to their businesses. I am always careful to include when I say masculine and feminine, I do not mean your typical societal gender roles. This has nothing to do with male and female, but more so the energies that we all have within us that possess both masculine and feminine qualities. So, what does this mean?! The masculine element is taskoriented, and strategic, focusing on the execution of revenue-generating key performance activities. Integrating the feminine elements to those critical
“The Buddha said, “Mind is Life.” Our mindset is everything and this is where the importance of who we are anywhere is who we are everywhere.”
building blocks of a business plan is what truly allows the entrepreneur to build a business and LIFE, that they love. The feminine elements include gamifying the entrepreneurial experience through play. After all, who doesn’t love having FUN in what we do? By integrating the feminine elements into our action-based strategic plan, we build a community to collaborate on best practices, we lean into the creativity and curiosity it takes to overcome barriers to success and challenges that inevitably come our way.
What role does mindset play in scaling a business to 3x revenue, and what specific mindset shifts do you encourage your clients to make?
Scalability means a series of things – visibility, having the right people in the right seats, strategic processes, and systems to ensure your business is running efficiently and creating a sustainable growth model to generate more revenue and maximize your impact. The Buddha said, “Mind is Life.” Our mindset is everything and this is where the importance of who we are anywhere is who we are everywhere. As I mentioned before, this is not something that is critical to the entrepreneur, but to anyone and everyone. When we increase our awareness and understanding of how we show up, what thoughts we are energizing, and what perceived beliefs we are living into is the basis for building a life and business we want. In my work with my clients, I help them uncover that the main reason why they are not able to scale their business or take it to the next level is themselves! When I first came into this business, our business model focused on my
father generating all leads through speaking engagements and personal introductions from existing clients, then filtering those leads down to myself and other contracted coaches. The need to be “the face” of the company and brand was non-existent. As the business grew, and I leaned more into what it meant to become a co-owner, I recognized that I was being called to step into my leadership and greatness, and this meant increasing my visibility within the market.
In full transparency, internally I grappled with this concept and resented the shift in utilizing social media marketing to expand my market and scale my business. However, through the advice of mentors and coaches, in tandem with living into my own success principles, I recognized that I have an inspiring story to bring to the market and that my vulnerability creates credibility. This mindset shift in my own experience, has been such a supporting factor in my ability to show up as the best version of myself, guiding my clients to do the same.
In addition to your professional work, you’re an avid reader and enjoy song/ dance parties with your family. How do you incorporate fun and creativity into your personal life, and do you find that these activities help you in your business?
When I am able to do the things I love, I show up so much more energized, creative, curious, and motivated in my business! Life is better when you make space for doing things that you love, with the people that you love, and the more I tap into intentionality when
it comes to incorporating all of my passions, the more I am able to show up as the greatest expression of my higher self! I am so intentional about giving myself grace AND something to look forward to, even if that means a few quiet moments with my book and a cup of coffee.
Music is SUCH a big part of my life and I bring that joy as much as possible into our home. That means daily dance parties, blasting our favorite tunes on the car rides to and from and just having fun together. When we’re faced with an unfavorable condition or experience, music has the power to redirect our thought patterns.
What’s next for you? Do you have any upcoming projects, events, or future goals you’re excited about at Soul Purpose Institute or in your personal life?
Thank you so much for asking! I am so excited to expand my knowledge and bring my expertise to the market through speaking engagements and collaborating more with my community. I’ve also had a solo-authored book in the works since September of 2021 so my goal is to put more time and energy into seeing that passion project come to life, as well as booking more speaking engagements to get my story out to the world!
{ SHIFT+CONTROL } { QUEEN OF ARTS }
“In full transparency, internally I grappled with this concept and resented the shift in utilizing social media marketing to expand my market and scale my business.” { INFLUENTIAL WOMAN }
CLIANDA FLORENCE { LETS GET L.I.T. }
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
Can you tell us about your personal journey that led to the creation of “Let’s Get L.I.T.”?
Let’s Get L.I.T. was birthed out of my 20 years of teaching, learning, and understanding that literacy is everywhere. My experiences while teaching afforded me the opportunity to witness first-hand the attitude and achievement gaps within education and the community. The missing links I identified were the family, educators being respected and afforded the opportunity to be innovative, families being nomadic due to high rent and the lack of housing stability, quality lunches and food insecurities, not allowing standards to drive instruction, and liberation through literacy. This resulted in my thoughts, “when the season is right, I want to do things my way!” A way that creates space for families to receive the tools needed to bridge the gap between school and home, equipping parents with the fortified foundation and reassurance that they are their child’s first teacher and advocate, while cultivating safe spaces for them to share the trauma they experienced themselves while learning. The National Literacy Institute shared over half of U.S. adults have literacy skills below a 6th-grade level. Over 130 million adults in the U.S. are unable to read a single story to their children. I knew something needed to be done from a micro(individual), mezzo (family, community, and stakeholders), and macro (policies and laws) level in order to make true impact.
As time went on the birth of Let’s Get L.I.T. came to fruition when I applied to the University of Rochester Warner School doctoral program in 2022. James Baldwin once said “The paradox of education is precisely this, that as one begins to become conscious one begins to examine the society in which he is being educated.” Before the passing of my grandfather the late Minister Franklin Florence we spoke last about my legacy and what it will take to build it. He
told me to stay focused and finish what I started. I prayed and asked God to show me how to be innovative, impactful, and influential through literacy. From there I spoke with Mr. Andre Langston, owner of WDKX shortly after my grandfathers passing about the state of literacy in Rochester and the State of New York. The conversation resulted in the conception of Let’s Get L.I.T. podcast March 2023. From there I began presenting at various colleges, and had a meeting with County Executive Adam Bello. As a result of our conversation, I was afforded the opportunity to receive funding from the County and City to run my piolet Family Summer Literacy program and first Community Give Back in July and September of 2023.
What does “liberating texts” mean to you, and why do you feel this is so crucial for children and families?
Webster dictionary defines liberation as the act of setting someone free from imprisonment, slavery, or oppression; release. It is also defined as freedom from limits on thoughts or behaviors. Text is defined as a book or other written or printed work, regarded in terms of its content rather than its physical form. I believe literacy frees ones in ways that are indescribable. You are able to articulate yourself, step into worlds and places never traveled, you can learn about others journeys, struggles, resilience, and game changing experiences. When we take a look at liberating text through a historical contextual lens, we learn that people of African descent were forbidden to learn to read and write once they were stolen from Africa. The consequences were brutal, somewhere being flogged with a whip in the presence of the masses, separation from families, and limbs cut off. The price could even be their very life. The owners understood the price of one who becomes liberated through words and communication. Liberating text go
beyond the book and bind, its everywhere all the time. When you think historically when people of African descent gathered for worship, they were provided with the “Slave Bible”. This text had books removed that would foster a mindset of freedom, escape, or empowering them to hold the “Master/Overseer” responsible by God for their actions and treatment.
Many were forced into groups that did not speak common language’s hoping to cause isolation and frustration. Their failure to recall that the purpose of stealing African Peoples was because of their vast gifts, talents, trades, and intellect. The Europeans didn’t realize the stolen people of African descent embodied resilience that is both unheard of and unmatched. The very People they thought would lay down and die became innovative creating new languages and using the common heart beat of language song and the drum. Liberation texts became songs like swing lo sweet chariot, hidden messages that sent a freeing call to the masses. Like people of African decent of yesterday, today we are facing some of the same trials. African American males are leading the race in illiteracy, being placed in Special Education because many of their teachers don’t understand them culturally, and others are incarcerated. I believe when our youth and families are given liberating texts that challenges them, affords them to see themselves within the text in meaningful ways while enriching the experiences of others will cultivate a genius that will inspire achievement. Marvin Collins an innovative and transformative educator stated “Once children learn how to learn, nothing is going to narrow their mind. The essence of teaching is to make learning contagious, to have one idea spark another.”
How did your experiences working in Rochester-area schools shape your views on literacy and the educational system?
{ LETS GET L.I.T. }
“Let’s Get L.I.T. was birthed out of my 20 years of teaching, learning, and understanding that literacy is everywhere”
When I reflect on my journey within the halls of education in 2004, I began to notice a shift in the direction of focus of education. There was a greater push to focus on curriculum over standards and that resulted in a great divide. Many educators drive, passion, zeal, and creativity began to be drained with new state testing requirements that caused a huge financial strain. There was also a movement to socially promote students knowing they lacked the foundational framework they needed from their current grade. Pressure was at an all time high to become an actor on the stage called your classroom. Scripted curriculum cultivated an unrecognizable genus that dummied down instruction and stole the organic reflective process that naturally occurred within the halls. Parents were not truly partners but rather guardians of discipline. I witnessed children misbehaving during the same times each day, during reading (ELA) and math. No one stopped to ask the million-dollar question, “Is this child reading on level?” Parents were not given the resources they needed to bridge the gap between school and home resulting in their frustration with the school system. It didn’t matter where I worked in Rochester, Buffalo, suburbia or charter the result was the same. I vowed to myself that I would change the tide of literacy and the impact it was having on students and families within our community. When I was teaching 6th grade in 2014, I had an emotional conversation with a parent, my principal Mr. Rodney Moore and myself.
With tears in her eyes and her voice weak she said “no one told me my baby couldn’t read. They kept suspending him, sending him to in-school suspension not realizing he did this during ELA time. I don’t know what to do. I am doing the best I can and trying to keep a roof over our heads working two jobs.” Watching her head fall into her hands I had to do something. When I was a substitute teacher at #16 school for
a third-grade class of all African American young men whose teacher walked out on them leaving them in a class of literal filth expecting them to learn. Something had to be done because I know this would not be tolerated in suburbia. I had no choice but to liberate our children and families.
You’re also the founder of “Strength 2 Say.” How does this initiative complement your work with “Let’s Get L.I.T.”?
I began Strength 2 Say five years before Let’s Get L.I.T. I wanted to create a platform for classes for men and women to address everyday issues that many struggle with. My goal was to create a safe space for individuals to take off their masks and share the location of their scars with the “Village” in order to leave happy, healed, and whole. As I created the classes I noticed a void between the Older and Younger Men and Women. In Titus 2 it talks about the need for older women and men to teach the younger the tools and skills needed to walk through life. At the time I was going through a divorce and wondered how many people were feeling the way I did; confused, angry, not good enough, alone, and lost. These feelings lead me to conduct research on why people get divorced, what are the deficits that drive people apart, and solutions. I came across a book entitled “Love & Respect”. After reading it I created a book study and so many people joined. I then self-published two books of poetry entitled “It Happened” and “The Essence of My Soul” based on the responses from surveys and research. I gained the Strength 2 Say what I wanted within a relationship and created a safe space for others to share their stories of overcoming their trials within marriage and others who ended in divorce.
This journey also poured into the creation of Let’s Get L.I.T. I believe literacy begins with the human voice. Through book studies individuals gain tools and insights
they other wise would not receive on their own. Both organizations work hand in hand.
How did you begin working directly with families outside of the classroom, and what impact did it have on your approach to education?
My journey with families began when I was in middle school when my friend Tamara Washington’s mother would take us to Women’s Shelters to volunteer. As a 7th grade student, I began to see the disconnect for so many families within the city of Rochester. I didn’t understand at the time what I could do, but the seed was planted. When I joined my father Minister Clifford Florence and grandfather the late Minister Franklin D. Florence in Marches against drugs in the community,
I witnessed literacy in action through the human voice and signs. When I attended meetings hearing the frustration of families as a child the seeds were planted. When I witnessed my mother Felicia Florence go toe to toe with District leaders when they mistreated families, my grandmother Mary Florence advocating for parents and children when she worked for HeadStart and my Nana Dorthy Harris in VanAuker going into the Leasing Office advocating for her neighbors cultivated the soil in my mind. It didn’t stop there, when I began to write my own speeches speaking truth to power in Highschool while attending Wilson Magnet put me on a path to become an educator. My “Village” laid the foundation for me to build upon. My “Village” reminded me that God blesses me to be a blessing to others. They showed me the importance of having standards and values that would impact and infect others.
Like the seeds planted, I extracted parts of the fruit produced to create my approach to education. I believed in innovation, teaching to standards and doing whatever
{ LETS GET L.I.T. }
{ LETS GET L.I.T. } { QUEEN OF ARTS }
“Webster dictionary defines liberation as the act of setting someone free from imprisonment, slavery, or oppression; release. It is also defined as freedom from limits on thoughts or behaviors”
it took to provide an enriched education for my students. I had high standards and welcomed families within my classroom community because together we can achieve more. The essence of the many educators I had from Kindergarten through College are the vary voices I carry with me today. Many of whom have passed on turned into family and teammates on the field of education. I believe rigor is more than a $2 dollar word thrown around within the halls of education, I knew I needed to provide meaningful resources for families to be partners with me in order to bridge the gap between school and home. There was a need to provide varied educational experiences for students and their families in order for everyone to succeed. I believed when everyone’s boats are placed in the water when the tide rises everyone will rise together. The family is the heart of true success within the lives of children. I was not afraid to conduct home visits, attend my students’ games, shop where they shopped, and provided opportunities for meaningful field trips and projects. Common language was the heart of my classroom. I used a class Creed that we recited daily:
Ms. Florence’s Class Creed
“As a student in Ms. Florence’s class I will be responsible for my own actions. I will be trustworthy and go beyond what I am expected. I will have an appropriate attitude, persevere and never give up. I believe in myself and will encourage others. We are a family and may encourage one another to live by this creed.”
The impact I’ve had with families has been nothing short of a blessing. I look forward to the Greater work that will be done in Rochester, New York State, and beyond.
You mention reshaping thinking, speaking, and writing skills. How do these elements contribute to literacy transformation?
Esteemed author Toni Morrison stated
“A writer’s life and work are not a gift to mankind; they are its necessity.” Sonita Levy stated “What most people don’t realize is that when you decide to write and publish a book, it’s not for stardom, or for fame, it’s because you have a story that is inside of you that is dying to get out!” James Baldwin reminds us to “Read, Read, Read, and when you can’t read anymore WRITE.” I believe literacy begins with the human voice, if one is not able to become critical and analytical thinkers, comprehend while articulating themselves one will not be liberated. Our mindset sets the tone for our becoming. In order for our children to be their best it will take all of us to change their trajectory. Life will try you, let you down, and even reject you. If one wishes to shift their mindset in a meaningful way, they must have a vault of tools like that of a superhero or an esteemed play book. To win at this game called life you must be equipped with meaningful transformative tools. When we fail to equip ourselves with the ability to read, comprehend, articulate one’s concerns, a broad vocabulary, and writing skills you become frustrated and full of rage. When one is fueled by emotions that are full of limited vocabulary and reason, resulting in picking up tools like guns, knives, cars, your hands, and uncontrolled rage and displaced anger that will alter one’s life. The late Walter Dean Myers lived a life that showed how literacy can transform young peoples’ lives.
He would frequently visit detention centers that held the bodies and minds of young men, practically young Black men. He listened to their stories, he heard their cries and walked with them as they shared their “why”. He took the transaction of active listening and transformed their words into powerful stories he published. He heard the clarion call that many of them failed to see themselves within the books they read. The feedback they shared about their teacher
not seeing or speaking greatness into their lives. He embodies the loud cries of their fears and the fact that their skin is seen daily as a weapon that many feared. He also shared his story that he wrote in his memoir “Bad Boy” and the fact that many of their experiences were similar to his very own. Mr. Myers, like myself believed that story telling is one of the most powerful tools one can possess. He later published “Just Write”, he wanted to empower the young men with a tool that teaches them the foundation to becoming a prolific writer. I believe no one can tell your story better than you! There is no greater transaction than helping young people and parents see the power of their words and their story. Literacy must be transactional and transformative, it’s important to create a foundation that is built on community, love, care, and one’s willingness to step outside their comfort zones to experience the life-changing and life-saving aspects of literacy.
Can you share some of the challenges you’ve encountered in your mission to increase literacy in Rochester and how you’ve overcome them?
Some of the challenges I’ve encountered in my mission to increase literacy in Rochester are the following:
Funding: As a new 501(c)3 it can be hard acquiring adequate funding. I not only believe literacy is our greatest social justice issue of our generation several reports also echo my cry. Many of the processes to obtain the funding is very convoluted and daunting. I believe in checks and balances, but if the process is going to cause people to check out and walk away from the funding because the turn around time is not equitable then something needs to change to make the process more stream lined. While attending The National Literacy Institute conference this November, I learned illiteracy costs the U.S. up to $2.2 trillion annually. I also
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“I believe when our youth and families are given liberating texts that challenges them, affords them to see themselves within the text in meaningful ways while enriching the experiences of others will cultivate a genius that will inspire achievement.”
learned over 130 million adults in the U.S. are unable to read a simple story to their children. The need is great and it will take adequate funding to make real change in the Rochester community, New York State, and Nationally. This is a constant work in progress. I have applied and was accepted to programs like the YWCA Equity Through Development and the Women’s Foundation of Genessee Valley Immersive Grant Writers program to help and guide me on my mission to sustain funding.
Partnerships: Many school districts are very wedded to failing or minimal curricula that does not foster critical and analytical thinking. I am one who advocates allowing the State Standards to drive instruction while affording educators the opportunity to be innovative and creative with their lessons and activities. When educators are afforded the opportunity to cultivate a genius that is grounded in true culturally responsive pedagogy that transcends the classroom, I believe will offer transformative, liberating literacy experiences. Trepidation has kept education in a choke hold because a small percentage of educators are not performing on level. This form of punishment has forced many educators to leave the profession, districts, or become minimalist. To address this issue, I created the Summer Family Literacy Program for 5th-8th grade students and their families. I also have the opportunity to hire educators and Teacher Assistants affording them the opportunity to teach the L.I.T. way. They are equipped with all the necessary materials they need for the class, they have a culturally responsive text, and they choose their own activities that are informed by the Next Generation New York State Standards. I also created a Family Book Club that looks to build home libraries and aid in bridging the gap between school and home.
A Sense of Urgency: Literacy is our greatest
social justice issue of our generation. It is important that everyone stands in solidarity on this matter. Billboards should be up asking what was the last book you read as a family? Others should have tools that can aid parents in bridging the gap between school and home. The National Parents Union recently published a report finding that 48% of students’ 4th-8th grades on not reading on level in New York State, and no one is talking about it. We have taken writing cursive out resulting in many students and adults not knowing how to read, write, or have a signature. As a result, I have implemented cursive classes for children and adults. In March of 2023 I began the Let’s Get L.I.T. podcast on WDKX 103.9 to inform the community about the importance of literacy. Lasty, I created the L.I.T. Community Give Back which happens twice a year in September and June. At the Give Back families are given the opportunity to build their home libraries, interact with local resources, and small business vendors.
What inspired you to extend your teachings to parents and guardians as well as children?
I am a firm believer that teaching begins at home. I also believe relationships that are cultivated properly will unearth what is needed to foster the foundation of learning. One can not begin to teach whom they can’t reach. Growing up I was emersed in various styles of teaching and learning. Sitting in meetings, attending marches, going to church, listening to my Nana as she gave neighbors advice and hearing her seek guidance, my grandmother at HeadStart assisting families find their way as they learn to navigate life with their children, my mother Felicia Florence seeking ways to be a bridge voice and advocate laid the ground work for what I do. Sitting at the feet of transformative educators like Ms. Smith, Ms. Penns, Ms. Jones, Mr. Middleton, Mrs.
Carpenter, Mr. Atkinson, Mr. Macky, Mrs. Miller, Mrs. Johnson, Ms. Haynes (former Crocker) Mr. Bless Thomas, Ms. Beaty, Ms. Johnson, Mr. Harris, Mr. Feret and so many others always told me that I am a representation of my family. They came to my home to show they care and put me on notice that they are working with my parents and they are a united front. That foundation placed a seed within me to know the family is the soil that educators turn not alone but with the family. Parents must know they are their child’s first teacher and together we will always achieve more.
When I stood before children, I always created opportunities for the family to come in, see their children and aid other children and not seen as the muscle when things go bad. With that mindset and sense of community their children became my children. I became an extension of the family resulting in learning what the parents’ needs and hurts are that were caused by society and the education system. As I continued my educational journey, I reminded myself I must not treat parents and guardians like the system does. I can’t just say they are partners but I must endeavor to do and be that with them.
How has being a mother influenced your approach to literacy advocacy and community work?
I became a mother my sophomore year in college. Many people believed I was done and would not amount to much. I took all of that and became greater. My three children also shaped me as an educator. When I stepped in the halls of learning I called my students my children. As I desired nothing but the best for my three Brianda, Ian, and Malachi I also wanted the same for my students. I understood the journey many parents walked when you do the reading at home and placing them in programs and something still was not
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“I vowed to myself that I would change the tide of literacy and the impact it was having on students and families within our community.”
lclicking. I understood the feeling of defeat and the mindset that I did something wrong. I experience homelessness for standing up for what was right, having your things destroyed and starting over again. I know what it’s like not knowing what my next move will be and having to smile so my children won’t know what we are going through. I know what its like to fall on hard times and need to apply for assistance and experience being treated less than. You see all of this has aided in my becoming the educator I am now. It is why I am so passionate and speak truth to power because I have spoken with families who believe their voice does not matter and their situation won’t get better. This gave me a drive and hunger to advocate for the community and the importance of literacy. All of my experiences up to this point reshaped how I viewed literacy and why I believe it’s beyond book and bind. Literacy is everywhere all the time and begins with the human voice.
On that cold night in December 2021, I was arrested with others in Cornhill for bringing attention to a slumlord the City of Rochester was familiar with, I heard the cries and screams of my three children as I was handcuffed with tears in my eyes and feelings hopelessness and a failure. All I could give my children were reassuring words from afar as tears rolled down my eyes. My son Ian trying to push through, he is met with words of officers telling him to stay back or they will have to restrain him. To the neighbor’s youngest son tape a note on the window “Please don’t take me friend and their family. I love them where will they go.” I saw the power of literacy in varied forms; signs, the human voice, standing in shock and silence, anger, and the building common unity. I experienced the nomadic movement that many of my students and their families did. My journey of motherhood has shaped me in ways I can not begin to express. If I didn’t have a relationship with
the Lord, the love and the support of the community I don’t know where I would be. Experiences like these filled my cup as an educator and community advocate to bring about real systemic change. I began to understand what Ghandi said “be the change you want to see”. I learned the power of one and its lasting impacts and the need for community. Toni Morrison reminds us “Your life is already artful, waiting, just waiting, for you to make it art.” Our lives are beautiful depictions of beauty, not perfection telling a harmonious story full of turns and paths unbeaten. Knowing that everyone will read you right and sometimes wrong; press on, making impact along the way. Know that you may not be a Toni Morrison, Angela Davis, James Baldwin, Malcolm X, or Miniter Franklin Florence Sr.; but don’t stop working to bring about change. For what would this life be without you in it? We are all created to be great and do even greater things, the choice is up to each of us.
You recently received recognition from Senator Jeremy Cooney and Samra Brouk. How has this support impacted your organization’s reach and goals?
The support of both Senator Cooney and Brouk has been nothing short of an honor and brings me much joy. It’s humbling when someone see’s the best in you and your efforts. I am reassured that everything I’ve been through was for nothing, all the stories I carry of families whose voices and journeys go unnoticed I now can amplify them with the help, support, love, and guidance of both Senators. I see them as sponsors in my life, they go into places and sit at tables I cannot and carry my cry. They foster opportunities I otherwise would not.
Their support helps me have greater impact that will not only improve literacy rates in Rochester, but New York State and beyond. I am able to receive funding to aid families
as they build home libraries, have access to Family Book Clubs, Cursive Classes, Community Give Backs, Mentorship, Cooley Comic Experience, tutoring for families who can’t afford it, and Summer Family Literacy Program 5th-8th grades and their parents. One goal I’m excited to meet with them about is ownership of my own building to house all my L.I.T. programs. Offering a safe place that is located within the community that will continue to offer services for the whole family that can be replicated within the State and Nationally.
Can you describe some of the community partnerships you’ve developed, such as with the Rochester Science Museum, and the impact they have had?
On this journey I am reminded nothing is ever accomplished alone or in a vacuum. In order to have great and lasting impact I believe happens with community partners. My Nana and Granddad always reminded me about iron sharpens iron. I can hear them now as they sternly say,” Don’t be quick to join alliances with others. Be watchful to ensure that the relationship will be profitable. Don’t eat with everyone, and every meeting is not worth having be selective. Don’t ever let anyone play with your time or your money.” I currently have a partnership with WDKX, Nativity Preparatory Academy and F.I.G.H.T. Village. What a blessing it is to know and have a relationship, Andre; he is not just a staple in Rochester or a household name to me, he is family! It’s nothing short of an honor he’s bestowed upon me, to house my podcast and be a guest on the Morning Show or Memory Lane to discuss my passion and love, literacy. F.I.G.H.T. Village and Nativity afford me space to offer programs within the community. I am excited and look forward for new partnerships I hope to foster to make lasting impact within the community, as I believe together, we can achieve more. A few years ago, I was
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“My journey with families began when I was in middle school when my friend Tamara Washington’s mother would take us to Women’s Shelters to volunteer.”
afforded the opportunity to work with the Rochester Science Museum through a grant with the Faith Community Alliance and Take It Down. As a parent partner, I was afforded to witness the importance of access and opportunity. Many of our children in Rochester, NY have the opportunity to see the Science and the Strong Museums from afar but equity through access continues to be a problem. It brought me great joy to collaborate and learn from one another creating curriculum and meaningful activities that benefited children and adults while granting access to the museum. I look forward to adding to my circle of partners.
What do you think is the most pressing literacy-related challenge facing Rochester’s youth today?
I believe its very difficult to pin point one or two issues that are the most pressing literacy-related challenges facing Rochester’s youth today. When I think about it the one word that comes to mind is legion (meaning many) taken from Mark 5. Literacy-related challenges I believe are micro(individual), mezzo (family, community, stakeholders), and macro (policy makers, laws). I often take the time to reflect on the historical context of Urban development, the purposed dismantling of the Black family, mass incarceration, equity, equality, and liberation. I also reflect on segregation and desegregation asking myself was that a real win? I also look at the school system and the monies stolen with no accountability except loss of educators and students not receiving what they need. The ugly picture of two Rochester’s has been existing for generations, gentrification, purposed poverty pockets in Urban communities, the housing crisis of the rent being to high forcing purposed homelessness and absence of parents due to working several jobs to escape the CPS reporting, food desserts and inequity. I find it sad that your zip code still plays a major role in determining the types of food items
you’re exposed to and the types of lunches prepared within the halls of schools. What is more troubling is the argument of more money yet the arts, reading teachers, small classrooms, social workers and counselling are the first to go. I say all of this to say there is not one or two things anyone can point to and say it will fix everything, but I do believe everyone working together can change the course of action needed. We can’t go around playing the blame game in hopes that things will get better. It will take all entities working cohesively for real change to occur. We can no longer place our heads in the sand, close the doors of our homes, offices, and minds. We have to face it to fix it. We have to uproot and cut out the disease that continues to kill communities.
Liberation must ring true. No one should have to drag around the boxes of equity and equality to see over the fences of life. If the fence is removed everyone is afforded the same opportunities to experience true success. Let’s Get L.I.T. is not “the” answer to cure all the ills illiteracy brings, but it’s a start. I can’t do it alone; it takes a village to raise a child. Rochester and other cities around these United States have experienced the burning because many of our youth are not feeling and experiencing the warmth of the village. How much longer will we be okay with 11% of 3rd grade students reading on level? Do we truly understand the cries from the cities exposing over 130 million adults can’t read a simple book to their children. Or have we become so wedded to the idea of the “Haves and the Have-nots” that we normalize State wide 48% of 4th-8th grade students not reading on level.
In your view, why is literacy one of the greatest social justice issues of our generation?
I believe literacy is our greatest social justice issues of our generation because life begins
with it. When you think about conception your child is building their literacy muscle. The words you speak over yourself and your womb, the music you listen to, your eating habits, your safety, proper health care and benefits, healthy relationships, your reading habits all play in the child’s development. When we think the start of literacy begins at birth or school age, we have already created a major deficit.
Are you aware of the devastating infant mortality among Black mothers? It’s vital that your zip code does not impact your access to quality resources and healthcare. Parents need to know what resources the library offers so it becomes a norm to visit the library pre and post birth. The need to know about the Imagination Library Dr. Matt Present runs here in Rochester where children receive a new book each month from birth to 4 to build their home libraries and foster a love for reading as a family essential. If one can not read, write, articulate(speak), advocate, comprehend, have a robust vocabulary, can read and write cursive we are setting people up for failure and further perpetuate the ideal that poverty is the root cause of everything. I will also lean into the idea of opportunity and its link to literacy. For generations people of African decent have the ability but lack the opportunity to live wherever they like and experience the “American Dream”. I often wonder what the American Dream can possibly be when the National Literacy Council discovered over half the adults in America possess literacy skills below the 6th grade. Malcolm X and Martin Luther King Jr. both asked a very poignant question “Are we living the Dream or a Nightmare?” Life without being liberated through literacy is a nightmare and we see it daily. An African Proverb reminds us that a child that does not feel the warmth of the village will burn it down to feel its warmth. Have we become so numb and conditioned that this burning
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“On this journey I am reminded nothing is ever accomplished alone or in a vacuum. In order to have great and lasting impact I believe happens with community partners.”
is both normal, and okay? Have we become accustomed with a minimalistic mindset that is stuck and okay with “little” movement “little” growth and “little” opportunity? Do we not see the children we are losing in the seats of schools and the streets? Or have we become the ones that shake our heads as we pass by and say “if only they would pull themselves up and get it together like us”, while ignoring the boxes some have to pull and carry around to the fences to be close to opportunity. Better yet have we taken on the “Savior Complex”? Saying to ourselves with pride, “I can save them from their folly.” What do you say to the young children whose father, grandfather, uncle, and brother existing in the halls of a prison where they are offered a slew of resources they couldn’t access when they were free? Do we care about the systemic devastation done purposely because of the color or your skin, your zip code, limited access and opportunity? How about the strides we made in the health field but for some reason Black women suffer the most complications’ while giving birth and believed to be able to withstand the most pain. This is just the tip of the iceberg as to why literacy is our greatest social justice issue of our generation, and I say the complexities are legion (meaning many).
What role does your podcast “Let’s Get L.I.T.” play in your advocacy efforts, and what kind of topics do you cover? Let’s Get L.I.T. (Liberating Individuals Through Liberating Texts) is a podcast that looks to inform listeners about the importance of literacy and how it’s our greatest Social Justice issue of our generation. We look to bridge the gap between literacy at home, school, and the community in order to strengthen skills of communication and increase one’s love for reading and words. My podcast “Let’s Get L.I.T.” is a gateway to get the word out about the urgency of literacy going beyond the bind, and the
importance of knowing that literacy begins at conception through death. The podcast affords me the opportunity to reach the individual, family, community, stakeholder, and those who are in authority to create laws and policies that directly impacts the masses. The advantage I have through my partnership with WDKX offers a local, state, national, and global reach or what I call ripple. I may not know all the listeners but my hope is one person will share and pass along the message causing systemic impact and change across generations. I encourage you to download the WDKX app and listen or visit the website www. wdkx.com and click on podcasts. To date I’ve recorded 25 episodes the covered the following topics:
From Gutter to Greatness Power, Purpose, and a Plan
The Power of Building Community
In All Thy Getting, Get an Understanding
The Power of Collaboration
The Power of Parents
Impacting the Future for At-Risk Boys in Technology
How family literacy is Life-Changing and Life-Saving
It Takes a Village Knowledge is Power
The Things We Carry
Digging Deep & Exploring Habits
The Power of Healing Words
With a busy schedule balancing multiple roles, including being a board member for various organizations, how do you stay motivated and manage your time? Balance and self – care is something I have to purpose and work hard at. Being a mother of three at various places 23, 19, and 13 pull me in different directions. I am truly grateful for my village that fill the gap for me with them. This summer I decided to step out on faith and work for my nonprofit full time. Being in the infancy stage causes many meetings and sleepless nights, but
I am renewed each morning reading the Word of God, writing my daily prayers, and how good God has been to me. During this season I’m learning to say “No” because I can’t do everything and I have to do my first job and that’s being my children’s Mother, a title above Chief Executive Officer & Founder. I have learned the importance of my written and digital calendar, and taking a day each week to rest. I am not perfect, and don’t always get to it weekly but I am working daily at it. My children encourage me when I feel down and overwhelmed as well as my counselor. In order to be great, amazing, and showing up for others I have to be emotionally well and whole.
How do you see “Let’s Get L.I.T.” evolving over the next few years?
In the next few years, I see “Let’s Get L.I.T.” evolving in the following ways:
Being a house hold name by providing services for the family locally here in Rochester, New York State, and beyond to make true systemic change
Offer more job opportunities to individuals within the community
Have my own building within the heart of the city to offer programs
Expand my Summer Family Literacy Program by offering more classes
Have a robust mentoring program for African American young men
Create a bi-lingual L.I.T. Summer Family Literacy Program
What advice would you give to parents or guardians who want to improve literacy in their own households?
The advice I would give to parents or guardians who want to improve literacy in their own households is the following:
Make sure everyone in the household has a library card and visit the library frequently. Learn about the various programs they offer. Read every night together
Allow for book choice, allow the children
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“Let’s Get L.I.T. (Liberating Individuals Through Liberating Texts) is a podcast that looks to inform listeners about the importance of literacy and how it’s our greatest Social Justice issue of our generation.”
to choose a book that speaks to them
Be the change you wish to see by allowing them to see you reading
Purpose time to talk about things, play games together, watch things and ask questions
Have fun, literacy must be fun and engaging
Monitor what you and your children listen to through music as teaching happens through song
Practice multiplication cards or use UNO to practice addition, subtraction, multiplication and division
Have family journal time where everyone writes about a topic and share their responses
Cook together
Allow them to create with things around the house and talk about it
Take a walk and write about something they took a picture of and write a story as a family
Ask people to purchase books instead of a card at birthdays in order to build home libraries
Join Ms. Flo at one of her L.I.T. Programs
Is there a particular story or success that stands out to you as a reminder of why you do this work?
As I take a moment to reflect over my 44 years of living and 20 plus years in education there are many stories and success that stands out to me as a reminder of why I do this work. Going back to 2004 when I began my journey as a substitute teacher at #16 school teaching a class of all African American Young men and seeing them now as educators, fathers, some of them murdered reminds me of the joy of education and the need to go harder and keep my foot on the gas to bring about real change. When I think about my 6th grade class at Nathaniel Rochester in 2014, my principal at the time, Mr. Rodney Moore had embodied a
similar passion when it came to teaching and learning. He was very supportive of me and my urgency to do whatever it takes to foster success. He welcomed my innovation resulting in the partnership with my former Biology teacher from Wilson Magnet Mr. Michael Occhino who was now with the Warner School at the University of Rochester. It was a blessing to go from student teacher relationship to colleagues.
We created meaningful, transformative, collaborative learning opportunities that centered the family and fostered growth within the students and myself. Together we made learning exciting and come to life. They learned the classroom could be anywhere. Mr. Occhino (it’s still hard for me to call him by his first name) arranged for my class to have several science lessons at Warner. To see the look of excitement on their eyes and the parents that walked with us is a memory I will never forget. I remember the Parent Lesion Ms. Jewel impressed by the children’s joy, excitement for learning, and parental involvement. I remember her saying “How powerful the school day would be if children had the experiences you are affording.” We also took a RTS bus to Sea Breeze. Each student had to complete the lab using Newton’s Law for the rides, once the lab was completed, they were free to have fun. Lastly, I desired for my students to see the importance of ownership and community. Each week in the Spring to June we walked to various local restaurants and they were able to dine and have a presentation from the owner.
Again, the classroom is everywhere! These experiences transformed my children to go beyond what is expected because of the vast opportunities they were afforded. The family played a continual role of engagement within the classroom not
matter the location. Many of the students not only looked upon on me as their teacher but mother figure. I was invited to family functions and precious moments they held dear to them. I created opportunities for them to learn and write papers in cursive, work collaboratively by presenting on various topics, they shared their vast talents but creating various artistic mediums, meaningful field trips, and adopting younger classes to read to resulting in the greatest growth within the 6th grade and the entire school. Many of them I keep in touch with and are now nurses, teachers, artist, entrepreneurs, poets, lovers of reading and to know I played a small part in their becoming. This and many other stories are reminders to keep pushing! Remember, you are great, greatness is within you, therefore, Greatness must come forth. Let’s Get L.I.T. !!!!
TINCIE CHAPMAN
From Little League To NCAA
Can you tell us about your journey into baseball and how you became the first umpire at many New York colleges? What drew you to this field? Baseball isn’t just a game; it’s a legacy, a passion, and a space where dreams can take root. For Tincie (Ford) Chapman, baseball has always been a deeply personal journey, one that began with Tincie late mother, Ruth Ford, a devoted Yankees fan and admirer of legendary umpire Harry Wendelstedt. Inspired by this bond, Tincie, has carved out a remarkable path in the world of umpiring, breaking barriers as a Black female umpire and inspiring others to pursue their own dreams.
As I transitioned from playing summer leagues softball to officiating, I realized that there were not many women, especially women of color, in this field. This lack of representation motivated me to step up and pursue a career as an umpire. I started officiating in Geneva NY, little leagues and worked diligently to improve my skills. Attending Wendelstedt Umpire School helped me learn the rules and the nuances of the game, and I committed myself to continuous learning and growth.
Becoming the first female Black umpire at several colleges in New York was a significant milestone for me. It was important to break barriers and pave the way for others who might follow in my footsteps. I faced challenges along the way, including skepticism and the pressure to prove myself in a male-dominated field. However, my passion for the game and my desire to inspire other young women and girls
kept me motivated.
I was also selected to work the Hall of Fame East-West Classic: A tribute to the Nigro league All-star Game, in May of this year and when Ken Griffey Jr. told me good job, I knew I was where I belonged. Made me realize what drew me to this field was not just the love of baseball, but the opportunity to make a difference. I wanted to show that women, especially women of color, can excel in roles traditionally held by men. My journey is about more than just umpiring; it’s about representation, empowerment, and inspiring future generations to pursue their dreams, regardless of the obstacles they may face.
What was it like breaking barriers as the first Black woman to work with the Savannah Bananas? How did that opportunity come about?
Breaking barriers with the Savannah Bananas goes beyond just the role itself; it embodies a larger movement within sports to embrace diversity and challenge traditional norms. The Bananas, known for their entertaining and unconventional style of play, create an environment where fans of all ages come together to enjoy baseball, making it the perfect backdrop for promoting inclusivity.
My significant other, James Rackley former AAA Umpire reached out to their management, expressing our interest in joining their team. They were looking for umpires who not only understood the game but also embodied the spirit of fun and entertainment that the Bananas are known for. Our background and passion for the sport resonated with them, we were offered the positions and became the first couple also to work the game
on their day view with ESPN.
As the first Black woman to work with the team, I felt a profound sense of responsibility and pride. It was about more than just being an umpire; it was about representing a community that has historically been underrepresented in baseball. My presence on the field was a statement that women, particularly women of color, belong in every aspect of the game.
The support from the organization and fans was overwhelming. They celebrated my role, which helped foster a sense of belonging not only for me but also for others who aspire to join the sport. The Bananas actively promote a culture of fun and engagement, which made my transition into this role both enjoyable and impactful.
Every game felt like a showcase of talent and creativity, where players and umpires alike could express themselves. I participated in various promotional events and community outreach initiatives, aiming to inspire young athletes and aspiring umpires. I shared my journey, emphasizing the importance of resilience and the pursuit of dreams, regardless of the challenges faced.
Through this experience, I learned that breaking barriers is not just about individual achievements; it’s about creating pathways for others. I connected with young girls who saw me as a role model and felt encouraged to pursue their interests in sports and officiating. That sense of empowerment and motivation is what drives me to continue advocating for diversity in baseball and beyond.
“The current state of diversity in baseball is improving, but there are still significant gaps to address, particularly for women and people of color.”
My time with the Savannah Bananas has been a remarkable journey filled with growth, inspiration, and the joy of making history. It reinforces the belief that when we embrace our differences and support one another, we can create a more inclusive and vibrant community in sports.
Baseball is traditionally a male-dominated sport. What challenges did you face as a woman breaking into umpiring, and how did you overcome them? Breaking into umpiring as a woman in baseball presented several challenges, but each one taught me valuable lessons and fueled my determination. Here’s how I navigated the obstacles:
Skepticism and Stereotypes
• Challenge: From the outset, there were doubts about my ability to umpire because of my gender and race. Coaches, players, and even some fans questioned my qualifications or assumed I wouldn’t be as effective as my male counterparts.
• How I Overcame It: I focused on mastering the rulebook and mechanics of umpiring through rigorous training at Wendelstedt Umpire School. My preparation and consistency on the field spoke for themselves. When I made calls, I did so with confidence, showing that I belonged in the role.
• Isolation in a Male-Dominated Space
• Challenge: As one of the few, if not the only, women on the umpire roster in many leagues, it was easy to feel out of place. There were times when I had to work harder to be accepted by my peers.
• How I Overcame It: I leaned on mentors, sought out allies, and built relationships with other umpires who valued skill over gender. I also made it a point to celebrate small victories, whether it was gaining respect in a tough game or receiving positive feedback from coaches or players.
Pressure to Be Perfect
• Challenge: Mistakes in officiating are inevitable, but as a woman, I felt added pressure to be flawless, knowing my errors might be scrutinized more harshly than those of my male colleagues.
• How I Overcame It: I reframed mistakes as opportunities to grow. After every game, I reviewed my performance, sought feedback, and worked on improving my mechanics. Over time, my confidence grew, and I embraced the idea that making errors is part of learning.
Resistance to Change
• Challenge: Some people simply weren’t ready to see women officiating baseball, and I occasionally faced outright hostility or dismissive behavior.
• How I Overcame It: I let my work ethic and professionalism shine. Over time, my consistent performance helped change perceptions. I also reminded myself that every game I officiated was a step toward normalizing women in this role.
Balancing Representation with Personal Goals
• Challenge: Knowing I was a trailblazer came with the responsibility of representing women and people of color in the field. That responsibility could feel heavy at times.
• How I Overcame It: I reminded myself why I started this journey to honor my love for baseball, my mother’s legacy, and my belief in breaking barriers. Connecting to this purpose kept me grounded and motivated to inspire others through my work.
Every challenge I faced reinforced my passion for umpiring and my desire to create a path for future generations. Baseball taught me resilience, adaptability, and the importance of showing up authentically, even in the face of adversity.
With women’s involvement in baseball on the rise, what changes have you noticed in terms of opportunities for women in the sport?
The rise of women’s involvement in baseball has brought noticeable progress across various areas, signaling a shift toward inclusivity and equity. Here are some of the key changes I’ve observed in terms of opportunities for women in the sport:
Expanding Roles in Leadership and Coaching
• What’s Happening: Women are breaking into high-profile roles, such as general managers, player development directors, and on-field coaching positions. For example, Kim Ng made history as the first female general manager in MLB, and Alyssa Nakken became the first woman to coach on an MLB field.
• Impact: These trailblazers challenge traditional gender norms, paving the way for more women to step into decisionmaking and leadership roles in the sport.
Growth in Umpiring
• What’s Happening: More women
“As someone who has had the honor of breaking barriers in baseball and sports officiating, my advice to young women or girls aspiring to follow a similar path is rooted in perseverance, self-belief, and the understanding that they are not limited by gender or expectations.”
are joining umpiring ranks, with some making significant progress in professional leagues. Jen Pawol and other trailblazers are inspiring younger generations to pursue officiating as a career.
• Impact: Increased visibility of female umpires creates role models, showing young women that they can succeed in officiating, a field traditionally dominated by men.
Increased Playing Opportunities for Girls
• What’s Happening: Organizations like Baseball for All are championing opportunities for girls to play baseball rather than being funneled exclusively into softball. Additionally, more youth leagues and high school teams are welcoming female players.
• Impact: Girls now have more avenues to play and compete in baseball, fostering a pipeline of talent that could grow into future players, coaches, or officials.
Dedicated Programs and Initiatives
• What’s Happening: MLB and other organizations have launched programs like Take the Field and Trailblazer Series, which aim to recruit and train women for roles in coaching, umpiring, and management. LevelUmp. Provide scholarship to Wendelstedt Umpire school and much more.
• Impact: These initiatives provide mentorship, training, and networking opportunities, ensuring women have the resources and support to thrive in the sport.
Media Coverage and Representation
• What’s Happening: Media outlets
are increasingly spotlighting women’s contributions to baseball, from historic achievements to everyday stories of women making a difference in the game.
• Impact: Visibility normalizes women’s presence in the sport, inspires others, and ensures their achievements are celebrated on par with men’
Changing Perceptions
• What’s Happening: The stigma surrounding women in baseball is gradually fading. Players, coaches, and fans are recognizing and appreciating the skills and expertise women bring to the sport.
• Impact: Shifting attitudes create a more welcoming environment, making it easier for women to break into and succeed in various roles within baseball.
Professional Women’s Leagues
• What’s Happening: While still in development, there’s growing interest in professional women’s baseball leagues, particularly with organizations working to establish competitive platforms for female players.
• Impact: The establishment of a professional women’s league could further validate and expand women’s roles in the baseball ecosystem.
Challenges Still Ahead
Despite the progress, challenges remain, such as closing the gender pay gap, increasing investment in women’s baseball, and normalizing women’s presence in professional roles. However, the current trajectory is promising, and the collective efforts of advocates, organizations, and trailblazers are building a future where
women’s involvement in baseball is no longer an exception but the norm.
The increasing opportunities for women reflect a more inclusive vision of the sport one where passion, skill, and determination define success, regardless of gender.
Can you describe a memorable moment or game in your umpiring career that stands out to you? How did it shape your experience in the field?
A memorable moment in my umpiring career came during my first collegiate-level game as the plate umpire. It was a crisp spring day, and I could feel the weight of the occasion it was a milestone not just for me but also for representation in the sport.
The Moment
The game was tightly contested, with a 2-2 score heading into the ninth inning. A runner on third base was ready to tag up when the batter hit a towering fly ball to right field. The outfielder made the catch, and the runner bolted for home. The throw came in on a line, and it was going to be close.
As the runner slid into home, the catcher swept the tag across. It was my call, and the stadium seemed to hold its breath. I called “Out!” with a sharp motion, and the defensive team erupted in celebration. Of course, one coach immediately charged out, challenging the call.
Why It Stands Out
High Stakes: This was the deciding play of the game, and my decision had a direct impact on the outcome. The intensity was palpable, and every eye in the stadium was on me.
“As a woman of color in umpiring, my role goes beyond just officiating the game. I’m also a representative of progress and inclusion in a field where women and people of color have historically been underrepresented.”
A Defining Test: It was one of the first times I had to manage a heated disagreement at the collegiate level. The coach was passionate but respectful, and I knew I needed to handle it with professionalism.
The Atmosphere: The energy in the stadium, the trust placed in me by both teams, and the significance of the moment made it unforgettable.
How It Shaped My Experience
• Confidence Under Scrutiny: This game taught me to trust my instincts and my training. I had the perfect angle on the play and called what I saw, which was the most important thing.
• Poise in Conflict: When the coach approached, I listened to his concerns, explained my perspective clearly, and maintained composure. This experience reinforced the importance of communication in managing intense moments.
• Validation of My Path: After the game, a player from the losing team approached me and said, “We didn’t like the call, but it was fair. Thanks for keeping the game under control.” That acknowledgment meant the world to me it wasn’t just about the call but about earning respect on the field.
This moment was a turning point in my career, solidifying my belief that I could excel in the male-dominated world of umpiring. It reminded me why I chose this path: to uphold the integrity of the game and inspire others by showing what’s possible through dedication and resilience.
Who has been a key inspiration or mentor for you in your career? How have they influenced your path?
A key inspiration and mentor for me in my career has been James Rackley, a former AAA umpire and my significant other. His experience and guidance have been invaluable, giving me insight into what it takes to succeed at the highest levels. He’s been both a mentor and a constant source of support, encouraging me to keep pushing forward.
My children, Dajah Reed and Luis Chapman, and my granddaughter Izabella are also major inspirations. Their pride in my journey motivates me to break barriers and pave the way for others.
Raymond Bryant, an NCAA official and one of my closest friends, like a brother, played a pivotal role in introducing me to higher levels of baseball. We work my first two-man umpire system together. It was through him that I began to see new possibilities for my career.
Darrell Morton, another NCAA umpire and mentor who feels like a big brother, has always been willing to share his wisdom and knowledge with anyone eager to learn. He’s helped me grow not only in skill but also in confidence. In June 2024, Darrell and I shared an unforgettable milestone when I became the first Black woman to officiate in the Prospect League, with him working first base, CM Fonzie Johnson on Third and I’m on the plate.
I also want to express my gratitude to Ron Whiting, known as “Cat Man,” for his encouragement and support throughout my journey.
Each of these people has influenced my path in unique and meaningful ways, shaping me into the umpire I am today.
Umpiring requires a lot of skill and focus. How do you prepare for games, both mentally and physically?
Preparing for games as an umpire requires a balance of mental focus, physical conditioning, and attention to detail. Here’s how I approach both aspects of preparation to ensure I’m fully ready for each game:
Mental Preparation
• Visualization: I mentally walk through scenarios that could happen during the game. I picture myself in different situations, such as making a tough call at home plate or handling an argument with a coach. Visualizing these moments helps me feel more confident and less likely to be rattled when they occur.
• Focus on the Big Picture: While it’s important to focus on individual plays, I remind myself to keep the broader context of the game in mind. Umpiring is about maintaining the integrity of the game, ensuring fairness, and providing a smooth experience for the players and coaches. Keeping these goals front and center helps me stay focused on what’s most important, no matter the stress of the moment.
• Self-Talk and Affirmations: I use positive self-talk to remind myself that I am prepared and capable. I reflect on my past successes and remember that I’ve handled challenging situations before. This kind of mental affirmation helps me build the confidence I need to stay calm under pressure and make the best calls.
“In a sport where traditionally men have dominated the role, confidence is crucial to ensuring that I can make tough calls and assert my authority on the field.”
Physical Preparation
• Conditioning: Umpiring requires a high level of physical fitness, especially since we’re on our feet for hours, constantly moving, and need to maintain good positioning. I make sure to incorporate cardio into my routine, such as running or cycling, to build endurance, and I focus on agility exercises to help with quick movements on the field.
• Strength and Flexibility: I also incorporate strength training and flexibility exercises into my routine to avoid injuries and improve my mobility. Strong legs are especially important for quick sprints, and a flexible back and shoulders help me maintain the proper stance for extended periods.
• Proper Rest: A good night’s sleep before a game is essential. If I’m well-rested, I can focus better and stay energized throughout the game. I make sure to eat balanced meals and stay hydrated, especially before long games. This ensures my body is ready to perform at its best.
Game-Day Routines
• Rest and Nutrition: I make sure to get a good night’s sleep before a game so I’m well-rested. Proper rest helps with focus and energy levels. I also eat a balanced meal beforehand to fuel my body for the physical demands of umpiring. Staying hydrated is key, so I drink plenty of water leading up to the game.
• Arriving Early: On game day, I arrive early to check the field conditions, discuss any important details with my fellow umpires, and mentally prepare for the game. Arriving early allows me to settle in and get into the right headspace.
• Communication with Other Umpires: I take time before the game to go over the game plan with my fellow umpires. We review the positioning, responsibilities, and any specific strategies for that game. This ensures that we are all on the same page and that our team dynamic is strong. Reviewing the Rules and League-Specific Nuances
• Rulebook Refresher: I review any rule changes or league-specific rules to make sure I’m fully prepared for the game. The more familiar I am with the intricacies of the rules, the better equipped I am to make confident and accurate calls.
• Watching Games: Sometimes, I’ll watch other games—either in person or on video—to see different styles of play and officiating. This helps me stay aware of new trends or strategies that I may encounter in future games.
By combining mental preparation, physical fitness, and a structured routine, I ensure that I’m physically and mentally ready for any situation that may arise during a game. Umpiring requires constant focus, sharp decision-making, and a high level of fitness, and this comprehensive preparation helps me perform at my best.
What do you believe are the most important qualities for an umpire to have, especially as a trailblazing woman in this role?
As a trailblazing woman in the field of umpiring, I believe certain qualities are critical, not just for being an effective umpire, but also for overcoming the unique challenges that come with breaking barriers in a traditionally maledominated profession. These qualities
help ensure that I uphold the integrity of the game while paving the way for future generations of women and people of color in the sport. Here are the most important qualities an umpire should possess:
Confidence is essential for any umpire, but especially for women in this field. In a sport where traditionally men have dominated the role, confidence is crucial to ensuring that I can make tough calls and assert my authority on the field. It’s about trusting your judgment and having the strength to stand firm, even when faced with challenges or doubts. Whether it’s calling a critical strike or managing a heated dispute, confidence allows me to make clear and firm decisions. It shows in my body language, in how I interact with players and coaches, and in my overall demeanor on the field.
Integrity is the foundation of umpiring. A fair and impartial umpire ensures that the game is played with respect to its rules. As a woman of color in this role, I also recognize the importance of being a role model for fairness, transparency, and respect, not just to the players, but to anyone watching the game. I always make decisions based on what I see and hear, staying true to the rules and the spirit of the game. It means owning up to my mistakes and learning from them, and never letting bias or external pressures influence my calls.
Umpires face a lot of scrutiny, and as a woman, especially a woman of color, the challenges can be even greater. Resilience is key in pushing through moments of doubt, overcoming any negativity or discrimination, and continuing to show up strong, no matter the obstacles.
“By combining mental preparation, physical fitness, and a structured routine, I ensure that I’m physically and mentally ready for any situation that may arise during a game.”
When faced with criticism or a tough call, I use it as motivation to improve. I’ve learned to shake off moments of frustration and focus on the bigger picture—making the game better for everyone and continuing to prove that women can succeed in umpiring.
An umpire needs to know the rules inside and out. For me, staying up to date with the rulebook, understanding the game’s mechanics, and consistently refining my skills are crucial for making accurate and confident calls. I’m constantly reviewing rules, watching games, and attending umpire clinics to stay sharp. The more knowledgeable I am, the more respected my decisions are, and the more confident I feel in executing them.
Umpires are often the focal point of players’ frustrations, and it’s important to remain calm and composed, no matter what. Emotional control helps maintain respect from the players and coaches and ensures that I stay focused on doing my job, not getting caught up in the heat of the moment. I stay calm even when tensions rise, whether it’s dealing with a coach who disagrees with a call or managing a dispute between players. Emotional control allows me to handle difficult situations without escalating them.
As an umpire, clear and assertive communication is key to managing the game. This includes communicating decisions to players, coaches, and fellow umpires, but also managing difficult conversations, de-escalating conflicts, and maintaining control of the game. I make sure to explain my calls, when necessary, while always maintaining a professional and calm tone. When a
coach or player questions a decision, I communicate my reasoning clearly, ensuring that my decisions are understood and respected.
Every game is different, and adaptability is key in adjusting to the dynamics of the players, the field conditions, and the environment. Whether it’s working with different teams, fellow umpires, or handling varying levels of intensity, adaptability allows me to stay flexible and responsive. Adjust my approach depending on the situation sometimes I need to be firmer in certain games, while other times I may need to use more diplomacy to keep the peace. The ability to read the game and react accordingly helps me maintain control and fairness.
As a woman of color in umpiring, my role goes beyond just officiating the game. I’m also a representative of progress and inclusion in a field where women and people of color have historically been underrepresented. Leadership means setting a positive example and being someone, others can look to as proof that anything is possible. I mentor other aspiring umpires, especially young women and people of color, showing them that they, too, can break into this field. I take pride in the responsibility of showing that there is space for everyone in baseball, regardless of gender or background.
Umpires need to be alert to every detail— every pitch, every play, every call. A split-second decision can change the course of a game, so staying focused and being meticulous is essential for getting things right. I stay mentally engaged throughout the game, keeping track of
all the moving parts. Whether it’s the timing of a pitch or the positioning of players, I pay attention to everything to ensure accurate calls and smooth game flow.
These qualities, confidence, integrity, resilience, knowledge, emotional control, communication skills, adaptability, leadership, and focus are essential for any umpire, but they hold particular significance for women breaking into the field. As a trailblazer, I am committed to demonstrating that women can excel in umpiring, and that we have just as much authority and capability as anyone else. Through these qualities, I continue to push the boundaries and create a legacy for others to follow.
How do you handle the pressure or criticism that comes with being on the field and making tough calls?
Handling pressure and criticism on the field requires a lot of mental toughness, and over the years, I’ve learned strategies that help me stay composed and focused, despite the challenges. As a trailblazing woman in a traditionally male-dominated field, I know that scrutiny and pressure are part of the journey, but I approach them in a way that keeps me grounded and effective. Here’s how I manage it:
Staying Focused on the Task
• Why It’s Important: The external pressure from coaches, players, and the crowd can easily distract you from the job at hand. It’s important to stay focused on the play and what you see in that moment.
• How I Apply It: I remind myself that my job is to make accurate calls, based on the facts I observe. I focus on the
“Becoming the first female Black umpire at several colleges in New York was a significant milestone for me. It was important to break barriers and pave the way for others who might follow in my footsteps.”
situation in front of me— the rules, the play, and the fairness of the call— and block out anything that doesn’t directly impact that decision. Staying in the moment helps me avoid getting overwhelmed by the external noise.
Trusting My Training and Experience
• Why It’s Important: Confidence in my training helps me make decisions without hesitation, even when the pressure is high. I know I’ve put in the work to be prepared, so I trust my instincts and the knowledge I’ve gained.
• How I Apply It: Before stepping onto the field, I remind myself of the preparation I’ve gone through: the clinics, the practice games, and the experience I’ve gained through the years. I focus on the fact that I’ve done the work to know the rules and to make solid calls under pressure.
Managing Emotions with Patience
• Why It’s Important: It’s easy to get caught up in emotions, especially when there’s criticism or tension in the air. Patience helps me keep my emotions in check, and allows me to remain calm, even in challenging situations.
• How I Apply It: I remind myself to take a deep breath and stay calm. If a coach or player challenges a call, I take the time to listen and assess the situation. Instead of rushing into a response, I stay patient, keeping control of my emotions and focusing on what’s best for the game.
Embracing Constructive Criticism
• Why It’s Important: Criticism is inevitable, but it’s an opportunity for growth. Learning from feedback, whether
it’s positive or negative, allows me to improve as an umpire.
• How I Apply It: I welcome constructive criticism from other umpires or coaches, as it’s a chance to evaluate what I could have done differently. If I make a mistake, I don’t dwell on it, but I learn from it so I can be better next time. I try to see each piece of feedback as a steppingstone toward improvement.
Having a Support System
• Why It’s Important: Having a solid support system—whether it’s from fellow umpires, mentors, or family—gives me the strength to handle pressure. They remind me of my value and purpose in the game, which helps me push through the tougher moments.
• How I Apply It: I lean on my mentors, like James Rackley, and my family my kids and my granddaughter when things get tough. They remind me of my worth, give me encouragement, and offer perspective when I face criticism or tough situations. Their belief in me helps me stay focused on the bigger picture.
Reframing the Pressure
• Why It’s Important: Pressure is a natural part of the game, but I’ve learned that I can reframe it as a challenge rather than a threat. When I see pressure as part of the journey, it motivates me to rise to the occasion rather than shrink under it.
• How I Apply It: Instead of seeing pressure as something negative, I view it as a chance to demonstrate my skills and resilience. Whether it’s a tough call or a heated moment, I remind myself that I’m prepared to handle it. This shift in perspective helps me manage stress
and stay focused on what I can control.
Remembering My Purpose
• Why It’s Important: When the pressure is intense, remembering why I’m there helps me stay grounded. My purpose is bigger than any one call and keeping that in mind keeps me focused on the game and the impact I can have.
• How I Apply It: I remind myself that I’m not just umpiring for the sake of the game; I’m also a trailblazer, helping pave the way for more women and people of color to succeed in the sport. This bigger purpose helps me stay motivated and resilient, no matter what challenges I face on the field.
By relying on these strategies, I’m able to handle the pressure and criticism that come with making tough calls. I know that being a woman in this field means I’ll face extra scrutiny, but I’ve learned to embrace it, grow from it, and stay focused on my role in ensuring the game is fair and just.
As someone who has had the honor of breaking barriers in baseball and sports officiating, my advice to young women or girls aspiring to follow a similar path is rooted in perseverance, self-belief, and the understanding that they are not limited by gender or expectations. Here’s what I would share with them:
As someone who has made history in your field, what advice would you give to young women or girls aspiring to careers in baseball or sports officiating?
Believe in Yourself and Your Abilities
• Why It’s Important: The first and most important step is to believe in your
“The stigma surrounding women in baseball is gradually fading. Players, coaches, and fans are recognizing and appreciating the skills and expertise women bring to the sport.”
own capabilities. The world may try to tell you that certain roles are not meant for you, but the truth is, if you have the passion, the skill, and the commitment, you can achieve anything.
• How to Apply It: Never let anyone’s doubts or comments shake your confidence. Trust in your training, your instincts, and your love for the game. You can achieve greatness, and the first step is knowing that you belong in any space you choose.
Embrace the Challenges and Setbacks
• Why It’s Important: Breaking into a field traditionally dominated by men comes with its challenges. You might face skepticism, criticism, or roadblocks along the way. But these challenges are opportunities for growth.
• How to Apply It: When you face setbacks, remember they are not roadblocks—they are steppingstones. Each challenge is an opportunity to prove your resilience, refine your skills, and demonstrate your passion for the sport. Don’t let failures define you; let them fuel your determination.
Surround Yourself with a Supportive Network
• Why It’s Important: Having a support system of mentors, family, and friends who believe in you can make all the difference. They will encourage you when the going gets tough and offer valuable advice to help you navigate the journey.
• How to Apply It: Seek out mentors— whether they’re other women in the field, fellow umpires, or experienced coaches—who can offer guidance. Don’t
be afraid to ask questions and lean on them when you need encouragement. Your network will help you stay grounded and focused on your goals.
Work Hard and Continuously Improve
• Why It’s Important: Success in sports officiating, or any field, is built on a foundation of hard work, practice, and continuous improvement. You will never stop learning, and that’s the beauty of the game.
• How to Apply It: Always push yourself to improve. Attend clinics, practice your calls, and never stop learning. The more you commit to your craft, the more confident you’ll become, and the better you’ll perform under pressure.
Be a Trailblazer
• Why It’s Important: As a woman in sports officiating, you have the power to break down barriers and set a new standard for what’s possible. Don’t be afraid to pave the way for others and understand that your success will inspire the next generation.
• How to Apply It: Lead by example. Be proud of your role in this space and remember that your journey isn’t just about you—it’s about opening doors for others who will follow. Whether you’re officiating a little league game or a college match, your presence matters, and you are making history.
Stay Resilient
in the Face of Criticism
• Why It’s Important: As a woman in sports officiating, you may face extra scrutiny, but that doesn’t mean you’re doing anything wrong. It simply means you’re doing something that hasn’t been widely seen before. Learn to rise above
negativity and stay true to your purpose.
• How to Apply It: When faced with criticism, stay focused on your goal. Use it as an opportunity to grow, but don’t let it derail your confidence or enthusiasm. Maintain a positive attitude and stay centered on the reason you chose this path in the first place.
Love the Game
• Why It’s Important: Passion is what keeps you going when things get tough. If you truly love the game, it will provide the energy and motivation to push through any obstacle.
• How to Apply It: Whether you’re officiating a game, studying the rules, or facing tough situations, let your love for the sport drive you. Your passion will shine through in your work and will inspire others who share your love for the game.
Keep Pushing for Representation
• Why It’s Important: The more women, especially women of color, who pursue careers in baseball and sports officiating, the more opportunities will be created for others to follow. Representation matters.
• How to Apply It: Be proud of the impact you are making. Your journey as a trailblazer contributes to the visibility of women in the field. Keep pushing for progress, not just for yourself, but for those who will come after you.
Never Stop Dreaming
• Why It’s Important: The path may not always be easy, and there will be moments where it feels like the odds are stacked against you. But your dreams
“Increased visibility of female umpires creates role models, showing young women that they can succeed in officiating, a field traditionally dominated by men.”
s are valid, and with persistence, you can achieve them.
• How to Apply It: Keep dreaming big. Don’t let anyone tell you that your aspirations are too far-fetched. Whether it’s officiating at the highest levels or becoming a role model for future generations, your dreams are worth pursuing, and with hard work and resilience, you can make them a reality. My journey has been filled with challenges, but also with triumphs and lessons that have shaped me as an umpire and as a person. For young women and girls looking to make their mark in baseball or sports officiating, remember that you are capable of greatness. Stay true to yourself, embrace the journey, and never let anyone tell you what you can’t achieve. Your dreams are worth chasing, and you are more than capable of achieving them.
Have you encountered any specific moments of gender or racial bias throughout your career, and how did you navigate those situations?
Yes, as a woman, particularly a Black woman, in a field like baseball umpiring, I have certainly encountered gender and racial bias at various points in my career. Navigating these situations has not been easy, but it has been an important part of my journey and growth as an umpire. Here’s how I’ve approached these challenges:
Recognizing and Acknowledging Bias
• Why It’s Important: Recognizing that bias exists—whether it’s based on gender, race, or both—is the first step in navigating it. Bias doesn’t always come in obvious forms; sometimes it’s subtle, in the way people question your
abilities, or how others may overlook you for opportunities. Acknowledging that bias is real helps you confront it head-on.
• How I Handle It: When I’ve encountered bias, I don’t shy away from it. I acknowledge it and use it as fuel to prove that I belong. I remind myself that my worth is not defined by others’ biases but by my skills, my passion for the game, and the hard work I put in. I don’t internalize those negative perceptions; instead, I use them to drive my determination.
Remaining Professional and Focused
• Why It’s Important: As a trailblazer, I’ve had to be even more professional and composed in the face of bias. Remaining calm and focused allows me to demonstrate that I’m there to do a job and that my gender or race doesn’t affect my ability to do that job well.
• How I Handle It: In situations where I’ve faced overt bias, whether it’s from players, coaches, or even other officials, I maintain a professional demeanor. I stay focused on the game, the calls, and my responsibilities as an umpire. I let my work speak for itself, knowing that my performance is the best response to bias.
Setting Boundaries and Speaking Up
• Why It’s Important: At times, I’ve had to confront inappropriate behavior or comments directly. It’s important to set clear boundaries to show that I will not tolerate disrespect, and that my role as an umpire is one of authority and professionalism.
• How I Handle It: When necessary, I speak up calmly but firmly. If someone
crosses a line, I address it without hesitation. It might be uncomfortable, but establishing boundaries is key to ensuring respect, both for myself and for the role I hold. I’ve learned to assert my authority, whether it’s on or off the field. Building Relationships and Finding Allies
• Why It’s Important: Bias can be mitigated when there’s a strong sense of community and understanding. Having allies—whether they are other umpires, coaches, or players—who see you for your skills and not your gender or race can make a big difference in breaking down biases and fostering a supportive environment.
• How I Handle It: I’ve made it a point to build relationships with fellow umpires and those in the baseball community who support and respect me for my abilities. Having allies who vouch for you when you’re not around or who speak up against unfair treatment makes navigating bias much easier.
Proving Myself Through Consistent Performance
• Why It’s Important: One of the most effective ways to challenge bias is through my work. Consistently making accurate calls, staying calm under pressure, and demonstrating my knowledge of the game helps me prove that I belong in this role and that I deserve the same respect as any other umpire.
• How I Handle It: I focus on my craft, perfecting my skills and continuing to learn. I put in the work so that no one can question my expertise or dedication. It’s not about proving others wrong; it’s about proving to myself that I can achieve greatness, no matter the barriers in place.
“Every challenge I faced reinforced my passion for umpiring and my desire to create a path for future generations.”
Leveraging My Platform for Change
• Why It’s Important: As someone who has faced bias, I have a responsibility to use my experience to open doors for others and to advocate for equality in the sport. Bias doesn’t end with one person; it’s a systemic issue that needs to be challenged.
• How I Handle It: I’ve used my platform to speak out about the importance of diversity and inclusion in baseball and umpiring. I aim to be an example for other women, especially women of color, who aspire to be part of this field. I mentor and support others who are looking to break into umpiring, and I encourage them to stand tall, just as I’ve learned to.
Turning Setbacks into Motivation
• Why It’s Important: Bias often leads to setbacks—whether it’s being overlooked for an opportunity or facing harsh treatment. Rather than letting these moments discourage me, I’ve learned to turn them into motivation to keep going, to show that I am resilient and unstoppable.
• How I Handle It: When I’ve encountered setbacks due to bias, I remind myself that every obstacle is an opportunity for growth. Each challenge I face becomes an opportunity to prove my strength and my worth. I stay focused on my long-term goals and use the bias as fuel to push forward.
Remaining True to My Purpose
• Why It’s Important: It’s easy to get discouraged when dealing with bias but staying grounded in my purpose keeps me moving forward. My purpose is to break barriers, pave the way for others,
and ensure that the game of baseball is open to everyone, regardless of their gender or race.
• How I Handle It: I constantly remind myself of the bigger picture—the reason I started this journey in the first place: to make a difference in baseball and inspire future generations of women and girls, especially those of color. I don’t let the negativity distract me from my mission.
Bias, whether based on gender, race, or both, is a challenge that comes with being a trailblazer in any field. But through focus, professionalism, and resilience, I’ve been able to navigate these challenges. I’ve learned to take each encounter as a lesson, using it to fuel my passion for the game and to continue pushing for change. For any young woman or girl facing similar challenges, I encourage you to stand firm in your purpose, rely on your strength, and remember that you have the power to overcome any obstacle.
What are your thoughts on the current state of diversity in baseball, both for women and people of color? What still needs to change?
The current state of diversity in baseball is improving, but there are still significant gaps to address, particularly for women and people of color. While progress is being made, systemic barriers persist, and more work is needed to create a truly inclusive and equitable environment at all levels of the game. Here’s my take on the situation:
Progress
in Diversity
Visibility of Women in Baseball: o We’ve seen notable strides in women’s representation, especially in coaching,
broadcasting, and officiating roles. For instance, Alyssa Nakken made history as the first female coach on an MLB staff with the San Francisco Giants, and more women are making their mark as umpires, like me. These milestones show that there’s a growing acceptance of women in roles that have traditionally been male dominated. However, women are still underrepresented, especially in coaching and umpiring positions at the professional level.
Representation of People of Color:
o People of color, especially Latin players, continue to play a major role in MLB, which is a positive shift from the past. However, African American representation in MLB has declined in recent decades, with the percentage of Black players in the league now significantly lower than it was in the 1970s and 1980s. There are also racial disparities in other aspects of the game, including coaching positions and frontoffice roles. Latin players still face language barriers and challenges in receiving equal opportunities for leadership roles, despite their significant contributions on the field.
Youth Development Programs:
o MLB has been working on diversity initiatives, like the “Trailblazer Series” for young women of color and the “Reviving Baseball in Inner Cities” (RBI) program to encourage youth from underrepresented communities to play baseball. These programs are crucial for fostering the next generation of talent and creating pathways for young athletes to enter the game.
What Needs to Change
Greater Opportunities for Women:
“Breaking into umpiring as a woman in baseball presented several challenges, but each one taught me valuable lessons and fueled my determination.”
o Although women are making gains, they still face barriers in roles like coaching and umpiring, where they are vastly underrepresented. There needs to be more support for women in these roles, including mentorship programs, hiring practices that prioritize gender diversity, and creating more opportunities for women to advance in their careers. It’s important to create an environment where women, especially women of color, can thrive without facing bias or exclusion.
Increased Representation in Leadership Roles:
o Diversity in leadership is still a significant challenge. In MLB’s front offices and among team ownership, people of color and women are still underrepresented. Representation matters and having diverse voices in decision-making roles would help ensure that policies and opportunities are more inclusive. This lack of diversity can perpetuate a culture of exclusion, even in organizations that claim to prioritize diversity. Hiring practices need to become more intentional, and there needs to be a real effort to recruit and promote people of color and women in these leadership roles.
2. Addressing Systemic Barriers for People of Color:
o While Latin players continue to shine, African American participation in baseball has significantly declined in recent years. This is due in part to the rise of other sports, like basketball and football, but also to the systemic barriers that make baseball less accessible to young Black athletes. The sport can be expensive, with costs for equipment, travel, and league fees acting as barriers. Programs like the RBI initiative are important,
but more needs to be done to provide financial support, reduce costs, and encourage African American youth to engage with baseball.
3. Expanding Access to Baseball for All Communities:
o Access to baseball at the youth level is uneven, particularly in economically disadvantaged and minority communities. More outreach is needed to provide opportunities for kids in these communities to play baseball. This could involve offering free equipment, scholarships, or access to training camps, as well as engaging with schools and community organizations to create a larger pool of potential players from diverse backgrounds.
4. Cultural Change in Baseball:
o While there are more women and people of color in the sport, baseball remains, in many ways, a predominantly white and male-dominated culture. This culture can be unwelcoming to those who don’t fit the traditional mold, and it’s important to create spaces where all people feel respected and included. This involves not only addressing overt racism or sexism but also tackling subtler forms of bias and discrimination that can make people feel unwelcome or less valued.
A Work in Progress
The diversity landscape in baseball is evolving, but it’s clear that much more needs to be done to achieve true inclusion for both women and people of color. Representation has improved, but there are still deep-rooted challenges in leadership, accessibility, and the cultural makeup of the sport. We need to continue pushing for more opportunities for women, especially women of color,
and make sure that the sport remains accessible and welcoming to young people from all backgrounds. The journey to diversity in baseball is ongoing, but every step forward helps bring us closer to a more inclusive and equitable future for the game.
The Savannah Bananas are known for their fun, unconventional approach to baseball. What was your experience like working with them, and how did it differ from traditional games? I had a fantastic experience working with the Savannah Bananas! Their approach to baseball truly sets them apart from traditional games, and it’s clear that I had a memorable time. It was a unique opportunity to be part of their high-energy, fun atmosphere while also using my skills as an umpire to help create an entertaining experience for everyone involved.
Here’s how my experience might have differed from traditional games, and why I would love to do again:
Unconventional Approach to the Game:
• The Banana Ball rules, with things like timed innings, no walks, and the ability to steal first base, made the game faster and more unpredictable. As an umpire, I had to be adaptable, but the change in pace likely kept me on my toes and gave me a new perspective on how flexible the game can be. The crowd’s energy during these faster-paced games kept me more engaged and made it feel like more than just a typical baseball game.
Interactive and Entertaining Atmosphere:
• Unlike traditional games where the focus is primarily on the play itself,
“As I transitioned from playing summer leagues softball to officiating, I realized that there were not many women, especially women of color, in this field.”
the Bananas make the crowd and the overall experience a key part of the event. Whether its players dancing on the field or fans getting involved in quirky challenges, the game became a performance. As an umpire, I found myself part of this lively atmosphere, keeping the flow of the game while still enjoying the infectious fun that surrounds it. The interaction with fans and players might have added an extra layer of excitement, making each moment feel unique.
Playful Energy on the Field:
• Bananas emphasize fun and creativity, which likely allowed me to experience a lighter, more playful side of umpiring. It’s not every day that I get to be part of a game where the players are having fun, spontaneous moments, and the fans are encouraged to cheer, dance, and celebrate throughout the game. While I still had to maintain professionalism and control on the field, the overall vibe was probably much more relaxed and jovial compared to a traditional game.
A Welcoming Environment:
• The Bananas are known for their inclusive approach, ensuring that baseball feels welcoming to everyone, regardless of background, age, or experience. As a woman umpire, I felt that spirit of inclusion and openness, which is a refreshing contrast to more traditional environments where women and people of color can sometimes feel sidelined. The Bananas’ emphasis on fun, community, and representation. They made you feel seen and valued both on and off the field. Why You’d Love to Work with Them Again:
• The fun, inclusive atmosphere, the
chance to be part of something unique, and the opportunity to bring joy to fans and players alike are all reasons why I want to work with them again. Their commitment to breaking the traditional mold of baseball shows that there’s room for innovation, creativity, and fun in the sport, and that’s something any umpire would love to be part of. It’s not just about calling the game; it’s about enhancing the overall experience and helping to create lasting memories for everyone involved.
My experience with the Bananas seems to have been more than just a job, it was a chance to be part of a game that’s pushing boundaries and reimagining what baseball can be. Given their focus on creating a positive, inclusive environment, I’m sure they’d love to have me back to continue making that magic happen!
How has the baseball community responded to your success as both a woman and a Black umpire? Have you seen any shifts in attitudes since you started?
The response from the baseball community to my success as both a woman and a Black umpire has been a journey of both challenges and growth. Over the years, I’ve experienced shifts in attitudes, though the road has been long and not without hurdles. Here’s a breakdown of how the community has responded and how attitudes have evolved:
Initial Challenges and Skepticism:
• When I first started umpiring, especially as a woman and a woman of color, there was an undeniable level of skepticism from some within the community. Many saw me as an anomaly in a space that
was predominantly white and male, and I encountered doubts about my abilities simply because of my identity. Some players, coaches, and even fellow umpires were surprised to see a woman of color on the field and questioned whether I could handle the intensity of the role.
• How I Overcame It: I focused on doing my job well, honing my skills, and proving that I belonged on the field just as much as anyone else. I drew strength from my mentors, like James Rackley, and my family, who constantly reminded me of the importance of representation and breaking barriers. I knew that each game I officiated was not just a game; it was an opportunity to pave the way for others and show that women and people of color can excel in this field.
Support from Allies and Mentors:
• Over time, I found a strong support system in mentors, colleagues, and even players who recognized my talent and offered their encouragement. Umpires who had been in the field for years shared their knowledge, and coaches and players who appreciated my dedication and professionalism helped me feel like a true part of the community. This support was critical in combating the negative attitudes I encountered early on.
• Mentorship Impact: I owe much of my growth to those who supported me, both on and off the field. From the umpire clinics I attended to the guidance I received from seasoned professionals; I learned to stay focused on my craft and to embrace my identity as an asset to the game. This mentorship not only helped me grow as an umpire but also helped me navigate the challenges of being a trailblazer.
“Baseball isn’t just a game; it’s a legacy, a passion, and a space where dreams can take root.”
Gradual Shift in Attitudes:
• Over the years, I’ve seen a shift in the attitudes within the baseball community. There has been a growing recognition of the importance of diversity and inclusion, not just in players but also in the officiating side of the game. More people are starting to recognize the value of having women and people of color involved in all aspects of baseball, including umpiring.
• What’s Changed: There are more women, particularly women of color, entering the officiating world, and the community is beginning to embrace that diversity as a strength rather than a rarity. There’s been a greater focus on providing opportunities for underrepresented groups, and I’ve noticed that my success has opened doors for others. As I’ve continued to work in the field, I’ve witnessed more diverse faces being welcomed into umpiring, and I believe that’s a sign of positive change.
Growing Representation and Inclusivity:
• Today, I see a growing acceptance of women and people of color in baseball, including in officiating. Organizations like Elite Umpires, Collegiate Baseball Umpires Alliance (CBUA), Flower City, United Umpies and other mentoring networks for diverse officials have helped to create more opportunities and foster a sense of belonging in the sport. The broader baseball community is also beginning to understand that representation in all areas, from players to umpires, enriches the game and makes it more accessible to everyone.
• Encouraging Change: While we still have a long way to go, I see more and more women and people of color being
included in higher-level officiating and coaching positions. This shift isn’t just about equality, it’s about bringing new perspectives and experiences to a sport that is rooted in tradition. The more visible we become, the more we encourage others to pursue their dreams without fear of bias or discrimination.
Current Response and Looking Ahead:
• The baseball community now celebrates my accomplishments as a part of the larger movement toward diversity and inclusion. While I’ve faced my fair share of obstacles, I now experience more respect and recognition for my skills and contributions to the game. I’m no longer seen as an anomaly; I’m seen as a valuable member of the officiating community. And that’s a huge step forward.
• Looking to the Future: The response from the baseball community today is much more positive, but there’s still work to be done. We need to continue creating more pathways for young women and people of color to get involved in umpiring and coaching, and we need to ensure that the opportunities are equal and accessible. The more we increase representation, the more we will see attitudes shift and barriers broken down.
What’s next for you in your career? Are there any goals or milestones you’re still aiming to achieve in the world of baseball?
What’s next for me? Like many in this field, my ultimate dream is to become the first Black woman MLB umpire. It’s a challenging goal, but one I’m committed to achieving, both for myself and for the doors it will open for others. In the meantime, I have several milestones
I’m working toward. I’d love to earn a spot on the Elite Umpires official schedule, officiate high school varsity games, and work Division I matchups. Each step is a chance to refine my skills and build the foundation for that ultimate dream. I’m also drawn to the energy and creativity of the Savannah Bananas. A full-time job with them would be an exciting opportunity to combine my passion for baseball with their unique approach to the game.
Every goal I set is part of my broader mission: to continue breaking barriers and showing that baseball has a place for everyone who loves and respects the game.
ILLUMINATING THE SHADOWS
Finding Strength in Your Vision
As a woman in business, you may be experiencing an intense shift—a crumbling tower where the top is collapsing and the foundation feels unstable. This tower isn’t just a metaphor; it symbolizes outdated systems, ineffective business practices, and toxic cultural dynamics that no longer support your highest potential. This shift may not only show up in your professional life but also manifest in your body: anxiety, doubt, fear, or even physical symptoms connected to the stress of leadership. The sensation of a crumbling tower in your business or leadership mirrors the energy of The Tower card in Tarot—a card that, while often feared, holds profound wisdom. In Tarot, The Tower represents a sudden and dramatic upheaval, the breaking down of old structures to make way for new growth and clarity. Though it may feel chaotic, this card isn’t about destruction for its own sake; it’s about liberation. It clears away what no longer serves you, creating space for something more aligned with your highest potential.
As a woman in business, experiencing this energy can feel deeply unsettling. The collapse of outdated systems, toxic dynamics, or stagnant ways of working may shake your foundation, triggering fear, doubt, or even physical stress. Yet, just as in the Tarot, this breakdown is necessary for transformation. The falling tower reveals truths that were hidden, urging you to rebuild stronger, more authentically, and with a vision that reflects your truest values.
Instead of resisting this energy, The
BY DR. PAM DENTON
Tower invites you to embrace it as a catalyst for growth. It’s an opportunity to evolve beyond the fear and chaos, to shed what’s no longer aligned, and to step into the expansive possibilities that await on the other side.
If this resonates, know that you are not alone. Many women in leadership are facing similar sensations, driven by what I call the divide. The divide is the polarization happening on many levels—social, professional, and personal. While these divides might appear insurmountable, they are part of a greater natural reorganization process. As the old patterns fall away, you are being called to create something new—a system that is adaptable, integrated, and aligned with the speed of modern connectivity.
The Symptoms of a Toxic Culture
Before you can rebuild, it’s essential to confront the shadow—the darkness within the light. This is the part of leadership, business, and organizational culture that often goes unnoticed until it festers: the toxicity lurking beneath the surface. Anxiety, burnout, and disconnection are the telltale signs, manifesting as both personal struggles and systemic dysfunctions.
The shadow of leadership often emerges from entrenched patterns rooted in the old guard—the remnants of hierarchical, rigid, and fear-based systems that no longer align with the fluid demands of today’s world. This shadow represents the hardwired nervous system responses that keep leaders locked in survival mode: over-control, perfectionism, resistance to change, and the inability
to trust or delegate. These patterns create a leadership style that perpetuates silos, stifles innovation, and prevents meaningful connection.
This shadow isn’t simply a personal or professional flaw; it’s a product of deeply ingrained cultural norms and neurological conditioning. Leaders shaped by high-pressure environments often develop nervous system patterns that favor reaction over intention, control over collaboration, and fear over trust. These default states may have once provided stability, but today, they act as barriers to collective progress and vision. This toxic cycle can feel like a somatic experience—your body absorbs the stress of the culture around you. However, as challenging as these sensations are, they also signal the opportunity for growth and transformation.
The First Step: Diagnose Your Shadow of Leadership
The Shadow of Stress: A Liar That Masks the TruthQ
Don’t fear the shadow—it holds the key to your truth. When your business feels like it’s unraveling, when the chaos seems overwhelming, the first step is not to run but to pause and diagnose. The shadow of stress, though daunting, is a necessary guide. Left unchecked, stress becomes a liar. It whispers stories of failure, disconnection, and hopelessness, obscuring the path forward and feeding a reactive state that keeps you stuck in fear. To break free from this cycle, we must confront the shadow directly. Much like diagnosing physical symptoms in the body, we must uncover the root causes of
{ THE VISION }
YOU ARE ENOUGH.
“By addressing these root causes, you align the nervous system of your organization and move from reactive patterns to intentional, visionary action.”
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
disconnection within your organization. What’s triggering the stress? Where are the systems faltering? What old patterns are perpetuating chaos?
Finding the Core of Light in Your Vision
In the VisionCore Mastermind, the journey begins by rediscovering your true north—the core of light that guides your vision. This guiding force often gets lost in the shadows of stress, fear, and disconnection. Yet, it remains the foundation for clarity, alignment, and growth.
To uncover this light, we start by inviting you and your team to explore the shadows. By examining misalignments, outdated patterns, and areas of resistance, we begin to reveal the truth of your vision. This isn’t about blame—it’s about clarity. These insights form the foundation for reconnecting to your highest vision, realigning your purpose, and addressing cultural challenges with intention and precision.
with a supercharged vision and the clarity to lead with purpose. When you confront the shadow of stress, its lies—stories of failure, fear, and limitation—begin to dissolve. What emerges is a deeper truth, one rooted in calm connection and focused leadership. By addressing these root causes, you align the nervous system of your organization and move from reactive patterns to intentional,
visionary action.
In this process, the shadow becomes your ally. It’s within the shadow that you embrace change, transform stress into opportunity, and ignite your inner light. Through this transformative work, the stressors that once held you back become the catalysts for your greatest strength. By evolving with us, you’ll learn new brain strategies and stress regulation techniques that unlock your true power, aligning you
The shadow isn’t a threat; it’s a guide. By embracing it, you illuminate the path to a thriving culture and a renewed vision. This process allows you to rebuild not only stronger but also more connected and aligned.
Leading with Vision in Times of Change
When everything feels uncertain— when the “tower” is crumbling—it’s an opportunity to rebuild with intention.
The Vision Core Mastermind and Evolve: Leadership Conference is designed to help leaders like you step into this elevated state of leadership. Through calm nervous system regulation and clear visioning, you’ll lead from a place of connection, strength, and expansive possibility.
If you’re feeling the weight of change, know that this is your moment to evolve. Your leadership, grounded in a higher vision and strengthened by collective alignment, holds the key to transformation.
Join us in the Vision Core Mastermind, where visionary leaders connect to their true north, embrace the shadows, and create the aligned, thriving organizations of tomorrow. Fridays at 12 p.m. Eastern Time. Pay quarterly. Contact DrPam@ PositiveEvolutionConsulting.com to register.
And retreat with us April 5–6 in Prescott, Arizona for a two-day Evolve: Leadership Conference, where we will deepen this transformational journey. Together, we will activate your vision, align your leadership, and evolve your potential. Don’t miss this powerful opportunity to reset, recharge, and rise!
Dr. Pam Denton is the CEO and Founder of Positive Evolution Consulting and the Evolve Culture Business Program. She is also the host of The Vision, a podcast where she explores these transformative topics in The Vision for Women in Business.
GOLDEN AGE CHEESE CO
For over four decades, Golden Age Cheese has stood as a testament to the artistry and tradition of fine cheesemaking. Nestled in the heart of upstate New York, this family-run business has been delighting cheese lovers since 1983 with their commitment to quality, innovation, and sustainability. From humble beginnings to becoming a recognized name in artisanal cheese, Golden Age Cheese has remained steadfast in its mission: crafting high-quality cheeses that bring people together and honor local farmers.
At the helm of this legacy are Lawrence and Angela Hickey, whose vision for the company continues to inspire its values today. With a dedication to authenticity and craftsmanship, their influence has shaped Golden Age Cheese into a brand that customers trust for its exceptional products and heartfelt connection to the community.
Now spanning two generations, the Hickey family ensures that each wheel of cheese carries their passion for tradition while embracing the future of sustainable and innovative cheesemaking. From their initial production of 300 pounds of cheese per week to now producing over a hundred times that amount, Golden Age Cheese has grown alongside its customers’ appreciation for fresh, locally sourced, and all-natural products.
founding story of Golden Age Cheese and the inspiration behind it?
A: Golden Age Cheese began in 1983 with a simple mission: to create highquality, flavorful cheeses using traditional methods. Inspired by a love for artisanal cheesemaking and a commitment to supporting local farmers, we’ve built a reputation for crafting cheeses that
a reputation for crafting cheeses that customers can trust and enjoy.
Lawrence and Angela Hickey played a pivotal role in creating Golden Age Cheese. How has his legacy influenced the company’s mission and values?
Lawrence and Angela’s vision was about delivering exceptional quality while staying true to our roots. Their dedication to honesty, craftsmanship, and customer satisfaction continues to guide everything we do. Every piece of cheese we produce carries their legacy of excellence.
customers can trust and enjoy.
Can you tell us about the founding story of Golden Age Cheese and the inspiration behind it?
The Founding Story of Golden Age Cheese
Q: Can you tell us about the
Golden Age Cheese began in 1983 with a simple mission: to create highquality, flavorful cheeses using traditional methods. Inspired by a love for artisanal cheesemaking and a commitment to supporting local farmers, we’ve built
What has it been like to keep Golden Age Cheese in the family for two generations?
Family is at the heart of Golden Age Cheese, and keeping it in the family means we can ensure the quality and care customers have come to expect. For two generations, we’ve been passionate about crafting cheese that’s not just a product—it’s a tradition.
How would you describe the journey from producing 300 pounds of cheese a week to now producing over one hundred times that amount?
It’s been an exciting adventure, growing alongside our customers’ trust and demand. Even with this growth, we’ve never wavered in our commitment to crafting cheese with the same care and attention to detail as when we started.
What is the significance of using 100% local, rBST-free milk in your cheeses?
{ LOCAL BUSINESS SPOTLIGHT }
“Family is at the heart of Golden Age Cheese, and keeping it in the family means we can ensure the quality and care customers have come to expect.”
Our cheese is only as good as the milk we use, which is why we source 100% local, rBST-free milk. It’s fresher, healthier, and more sustainable—and it makes a difference you can taste in every bite.
Your cheeses are made with vegetable or microbial rennet rather than animal rennet. Can you share why this choice is important to the company?
We want everyone to enjoy our cheeses, which is why we use vegetable or microbial rennet. It’s a choice that makes our products vegetarian-friendly, allnatural, and aligned with our values of inclusivity and sustainability.
Golden Age Cheese offers a variety of products, from fresh mozzarella to aged cheddars. Which cheese has become a
customer favorite over the years?
Our aged cheddars are classic favorites for their bold, rich flavor, while our fresh cheese curds are a hit with customers looking for something fun and very snackable. There’s something for every taste!
How do you develop the flavors for your specialty cheddars and flavored cheese curds?
We listen to our customers! Every flavor is crafted to enhance the natural taste of our cheese while offering a little something extra—whether it’s the kick of a spicy curd or the depth of a smoked cheddar.
What are some of the traditional techniques and recipes you’ve preserved since 1983?
We stick to time-tested methods, like hand-stirring curds and aging cheese naturally. These techniques keep the authentic flavors alive and ensure every batch meets our highest standards.
As a family-run business, how do you maintain quality control while continuing to grow production?
Being family-run means we take pride in every product we make. From start to finish, we carefully oversee every step to ensure our customers receive the same delicious, high-quality cheese every time.
Can you describe your process for naturally smoking cheeses and how it enhances the flavor?
Our naturally smoked cheeses are handcrafted using real hardwoods, which
“Golden Age Cheese began in 1983 with a simple mission: to create highquality, flavorful cheeses using traditional methods.”
infuse a rich, authentic smoky flavor into every bite.
What are some of the biggest challenges you’ve faced as a family business in the artisanal cheese industry?
Competing with large, mass-produced brands can be challenging, but our dedication to quality, local sourcing, and handcrafted methods has helped us stand out. Our customers appreciate the difference!
How has the demand for all-natural, locally produced products influenced your business over the years?
It’s been amazing to see customers value the same things we care about—fresh, local, and natural. This demand has encouraged us to continue innovating while staying true to our roots.
Golden Age Cheese guarantees the best prices online. What is your approach to balancing quality and affordability for your customers?
We believe everyone deserves great cheese, which is why we work hard to keep our prices fair. By sourcing locally and streamlining our operations, we can offer top-quality cheese at prices that keep customers coming back.
In your opinion, what sets Golden Age Cheese apart from other cheese makers in the region?
Our focus on tradition, quality, and innovation sets us apart. From using local ingredients to experimenting with exciting new flavors, we’re constantly striving to make cheese that’s both memorable and unmatched.
What does the future look like for Golden Age Cheese? Are there any new products or initiatives in the works? The future is full of possibilities! We’re exploring new flavors, expanding our online offerings, and working on initiatives to make our production even more sustainable. Stay tuned—there’s a lot to look forward to!
Visit www.goldenagecheese.com
INTRODUCING...
Introducing the Ape & Canary Beauty Insider Column
Welcome to the inaugural edition of the Ape & Canary Beauty Insider, a space where we explore the intersection of luxury self-care and wellness. At Ape + Canary, we believe beauty is more than skin deep—it’s a reflection of your inner well-being. In today’s fast-paced world, finding moments to unwind and recharge is not a luxury; it’s a necessity. Through this column, we’ll share insights, tips, and inspiration to help you invest in yourself, one self-care ritual at a time.
As we navigate the demands of daily life, the holiday rush, and the promise of a new year, prioritizing your mental and emotional health becomes essential. Beyond simply enhancing your outer beauty, dedicating time to self-care improves your overall wellbeing, equipping you to face life’s challenges with confidence and calm. Let’s take a closer look at how embracing a regular self-care routine at a sanctuary like Ape + Canary can transform not only how you look but how you feel.
BY NICK MAZZA
visit to a luxury salon and spa like Ape + Canary offers more than just relaxation—it provides vital mental and physical health benefits.
Escape the Noise in Our Sanctuary
Our lives are filled with constant stimulation—emails, social media, crowded stores, and an endless list of obligations. Stepping into the Sanctuary at Ape + Canary is
service. In this quiet retreat, you can focus on yourself and enjoy a much-needed mental reset—an essential part of any self-care routine.
The Power of Relaxation
Stress management often feels like an impossible goal, but even a few hours of dedicated relaxation can significantly impact your well-being. Scientific studies show that spa treatments like massages and facials reduce stress hormones like cortisol and boost serotonin and dopamine levels, which promote happiness and relaxation.
Invest in Your Mental Health with a Self-Care Routine
The hustle and bustle of daily life can quickly lead to stress, exhaustion, and burnout. As 2025 fills with to-do lists, travel plans, and endless responsibilities, many of us feel overwhelmed. For those seeking a local escape from the chaos, a
like entering another world, one where time slows down, and peace takes center stage. The calming ambiance, warm fire, and soothing scents invite you to disconnect from the demands of daily life.
Our spacious waterfall showers, sauna, and thoughtfully stocked locker room amenities, including plush robes and slippers, create an unparalleled experience. For many, this serene environment is the first step in reclaiming mental peace before indulging in a rejuvenating
At Ape + Canary, we elevate these benefits with treatments like hot stone massages and aromatherapy, designed to engage all your senses. By allowing yourself to truly unwind, you create the mental clarity needed to face life’s challenges with patience and positivity.
Prioritizing Personal Rejuvenation
Self-care is not selfish; it’s a vital practice that allows you to show up better for yourself and others. Scheduling regular spa appointments ensures you have something to look forward to—a dedicated time to prioritize your well-being.
Why not share this experience with someone special? Whether it’s a close friend or a loved one, indulging together can be a bonding experience that both of you will cherish. At Ape
“Taking care of your mental and emotional health isn’t a luxury—it’s essential.”
our team is committed to creating moments of indulgence where every detail is focused on your relaxation and rejuvenation.
When You Look Good, You Feel Good
There’s undeniable power in feeling confident in your appearance. A fresh hairstyle, glowing skin, or a simple sense of inner calm can profoundly
impact your mood and self-esteem. At Ape + Canary, we recognize the connection between looking your best and feeling empowered, which is why every service we offer is designed to enhance your beauty while nurturing your spirit.
Make Self-Care a Priority
Taking care of your mental and emotional health isn’t a luxury—it’s
essential. By investing in yourself, you’re better equipped to take care of others and handle life’s demands. This year, let self-care be your superpower. Visit Ape + Canary and experience the transformative effects of a routine that prioritizes your well-being, inside and out.
Because when you feel your best, you can be your best.
ROOT TO RISE CNY
Spotlight on Root to Rise CNY: Transforming Lives Through Connection and Healing
Root to Rise CNY began as a spark of inspiration during a retreat where cofounder Meghan was a guest teacher. Immersed in an environment of transformation and connection, she envisioned a way to bring the magic of retreats to a broader audience. Traditional overnight retreats, often costly and time-intensive, can be out of reach for many, so Root to Rise set out to create an accessible alternative. With the collaboration of Tracy and Jaime, whose unique expertise and shared vision perfectly complemented Meghan’s idea, the team launched Root to Rise as a one-day, one-time event. What began as a modest initiative quickly struck a chord in the community, fulfilling a profound need for healing and connection.
breathwork and sound healing, Jaime’s grounding in positive psychology, and Tracy’s deep understanding of body positivity and eating disorder recovery— combine to create a retreat experience like no other. Each element of their approach speaks to different aspects of the human experience, weaving together mind, body, and heart. From grounding and releasing to connecting and embracing, Root to Rise retreats guide participants on a journey of self-
the horizon, Root to Rise is creating opportunities for participants to root themselves in the present, rise above their challenges, and connect with the limitless potential within.
Can you start by sharing the inspiration behind Root to Rise CNY and how it came to life?
Root to Rise CNY was born out of a moment of inspiration during a retreat where I was a guest teacher. Being immersed in that energy of transformation and connection, I had a vision for creating something more accessible—a way for more people to experience the magic of retreats. Traditional overnight retreats often cost thousands of dollars and require significant time commitments, which can be barriers for many.
In their first year, Root to Rise hosted four single-day retreats, each building on the previous one and solidifying their presence as a transformative force in the Central New York community. Now, the team is embarking on an exciting new chapter with their first three-day retreat, Ascend + Elevate, taking place January 17-19 at Vanderkamp. This milestone reflects their commitment to deepening the impact of their work while maintaining their mission of accessible, meaningful transformation.
The unique strengths of Root to Rise’s co-founders—Meghan’s expertise in
discovery and empowerment, leaving them with the tools to carry their transformations into everyday life.
Through their retreats at the stunning Vanderkamp property, the Root to Rise team has cultivated a space where individuals can connect deeply with themselves, others, and the surrounding natural beauty. Whether through singleday or immersive multi-day experiences, Root to Rise continues to grow and evolve, fostering a community of healing, growth, and belonging in Central New York and beyond. With plans for more retreats and exciting new offerings on
After that initial spark of an idea, I knew I couldn’t do it alone. It was clear that Tracy and Jaime, with their unique magic and expertise, were the perfect partners to bring this vision to life. Root to Rise started out as a one-time, one-day event— just something small and impactful. That was all we ever set out to do. But after that first retreat, we realized we had struck a nerve. We had tapped into a need within the community, creating a space where healing and connection could flourish.
In our first year, we held four single-day retreats and a variety of other events, learning and growing with each one. Now, we’re incredibly excited to take
{ CNY SPOTLIGHT }
YOU ARE ENOUGH.
“Our main goal is for participants to leave feeling deeply connected—both to themselves and to each other”
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
things to the next level with our first three-day retreat, Ascend + Elevate, happening at Vanderkamp from January 17-19. This milestone feels like a beautiful continuation of what we set out to do—making meaningful transformation accessible, while deepening the impact of our work.
Each of you brings a unique expertise to the Root to Rise team. How do your different backgrounds enhance the retreat experience?
Each of us brings a unique perspective and expertise to the Root to Rise team, and this collaboration has been beyond anything I’ve ever experienced. Having hosted retreats on my own for about a decade, I deeply appreciate the magic that happens when we come together. Since day one, I’ve believed that what we create as a team is far greater than anything any one of us could do alone.
Our strengths complement each other beautifully, allowing us to speak to all aspects of the human experience, especially in the realms of transformation and healing. Jaime brings a scientific lens to the retreat, connecting with those who need to engage through the mind. Her ability to bridge science, creativity, and humor is invaluable. Tracy, on the other hand, creates pathways through the heart. She fosters connection and community by encouraging vulnerability and shared experiences, making everyone feel seen and heard. My focus is through the body, recognizing that so much of our traumas and emotions become stored there, and offering ways to release and heal physically and energetically.
The chemistry between Tracy, Jaime, and me is incredible. Together, we create a safe, transformative space that resonates on every level—mind, heart, and body. This synergy is what makes Root to Rise so special and impactful.
What does a typical day look like at a Root to Rise retreat? Can you walk us through the “Root, Rise, Connect, Be Seen” stages?
We begin with Rooting—grounding ourselves through yoga, movement, a gong bath, and meditation to become fully present in our bodies and minds. Then, we Rise by moving beyond our current experience through breathwork, releasing what no longer serves us and transforming energy.
After lunch, we Connect by sharing stories in small groups, fostering deep connections, and recognizing our shared humanity. We close the day with Being Seen, where participants courageously share their stories, rewrite their narratives, and embrace a new way of being. Each stage builds on the last, creating a powerful journey of transformation.
What are some of the main goals you hope participants achieve during your retreats?
Our main goal is for participants to leave feeling deeply connected—both to themselves and to each other. We hope they walk away with a renewed sense of self-awareness, healing, and belonging. One of my favorite moments is seeing people who were strangers at the start of the day form meaningful connections and even new friendships. It’s incredibly rewarding to witness those
bonds and know we’ve created a space for transformation and community.
Meghan, as a breathwork teacher and sound healer, how do you integrate these practices into the retreat for deep healing and transformation?
As a breathwork teacher and sound healer, I help lay the foundation for the retreat during the Rooting and Rising portions of the day. Through yoga, movement, and sound healing, I guide participants to ground themselves and reconnect with their bodies and inner selves.
The Rising stage focuses on breathwork, which is one of the most powerful modalities I’ve ever encountered. Breathwork opens people up in profound ways, allowing them to release deeply held emotions, gain clarity, and experience transformational healing. It’s incredible to witness the breakthroughs that happen when people fully engage with their breath.
JJ, as a positive psychology coach and founder of Northbound Mind + Body Shop, how does positive psychology influence your approach at the retreats? Positive psychology is the scientific study of well-being and human flourishing, and it serves as a cornerstone for much of what I bring to our retreats. This science informs every aspect of the experience, from the intentional design of reflective and interactive stations to the emphasis on connection as a core element of our model. One of the most profound insights from positive psychology is the recognition of our biological need for connection - a vital ingredient for both our health and happiness. By weaving
“ The CHEMISTRY between Tracy, Jaime, and me is incredible. Together, we create a safe, TRANSFORMATIVE space that resonates on every level—mind, HEART, and body. ”
“Each of us brings a unique perspective and expertise to the Root to Rise team, and this collaboration has been beyond anything I’ve ever experienced.”
this understanding into every retreat, we create spaces that nurture authentic relationships and holistic well-being.
Tracy, you have a background in body positivity and eating disorder recovery. How do you create a safe, supportive environment for participants from diverse backgrounds?
I lead with vulnerability, deep listening, and an understanding that everyone’s journey is unique yet the feelings are similar. By fostering a judgment-free space where people feel seen, heard and validated, we create an environment where healing and connection can truly flourish.
Root to Rise CNY hosted a 1-day retreat at Vanderkamp in October. What made this event special, and how did it shape the future of Root to Rise?
This past October marked a significant milestone - our fourth one-day retreat and the one-year anniversary of our very first. Reflecting on the journey of creating a container for growth and connection was truly significant. Seeing familiar faces, including attendees who have joined us for every retreat, was moving and reaffirmed our commitment to this mission. It strengthened our resolve to continue offering these deeply needed experiences that foster transformation and connection.
Your retreats focus heavily on connection and community. Why are these elements so essential to the healing journey?
Human beings are biologically wired to connect, to belong, and to feel part
of something greater than themselves. Yet, we find ourselves in the midst of a loneliness epidemic. People need to be seen, believed in, and supported. We witness the transformative power of this every time we bring people together. In those moments, individuals realize they are not alone in their human experience, and that connection becomes a bridge to healing, growth, and belonging.
The Root to Rise retreats offer singleday and overnight experiences. How does each type of retreat provide a unique experience for participants? Our single-day retreat provides a transformative experience that has made personal growth and connection accessible to many in our community who might not otherwise have the opportunity. Designed for those with limited time or budget, it’s a perfect option to recharge and reconnect in just one day. For those seeking a more immersive journey, we also offer a three-day retreat - an opportunity to dive much deeper. Both experiences are crafted to meet individuals where they are, offering meaningful growth in ways that fit their lives.
How do you curate the locations and settings for Root to Rise retreats, and what role do these environments play in the overall experience?
Thus far, all of our retreats have been at Vanderkamp. It’s a stunning 850-acre property on a small lake in Clevland, NY. It has incredible facilities, gorgeous lodging and you can feel you are somewhere special when you are there. We think of this sacred land and location as the fourth member of
our team – infusing our retreats with its spirit and energy.
What challenges have you faced in launching and expanding Root to Rise, and how have you overcome them together?
Growing Root to Rise has required balancing vision with communication, logistics, and ensuring our retreats remain authentic and purposeful. We’ve overcome these challenges by leaning on each other as friends, co-workers, entrepreneurs and all manifesting generators. Our ability to communicate, rely on each other and work through challenges has not only created a deeper bond but also a better day experience for our community.
How do you hope attendees carry the lessons and transformations from Root to Rise retreats into their everyday lives?
We hope attendees leave with a deeper connection to themselves, practical tools for grounding and growth, and a renewed sense of a growing community here in CNY.
What are some common fears or hesitations participants have before joining a retreat, and how do you help them feel at ease?
Many participants worry about being vulnerable or not fitting in. We create a warm, welcoming atmosphere where they can let go of expectations, feel supported, and trust that they’re not alone on their journey. That is also why the process of Root to Rise is so important. The grounding and rising portion allows participants to open
“Being immersed in that energy of transformation and connection, I had a vision for creating something more accessible—a way for more people to
experience the magic of retreats.”
in through vulnerability and allow themselves to be seen.
What’s next for Root to Rise CNY? Can you share any future retreats or plans that readers can look forward to?
We’re excited to expand with new offerings such as our three day retreatAscend and Elevate which is happening January 17-19th at Vanderkamp in Cleveland, NY. As for the rest of the year, we hope to bring two more one
day retreats to Vanderkamp with some new exciting things on the horizon.
YOU ARE ENOUGH.
480 MINUTES
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
BY JOANNE RYAN
The Heart of Ronald McDonald House Supporting Families Through Their Longest and Darkest Moments
At Ronald McDonald House, we know that every single minute matters. Families in our care are facing some of the most heart-wrenching challenges of their lives, grappling with the reality of having a critically ill or injured child. Early in my journey here, a family member shared a profound truth: “This is a club no one wants to join, but if you must, you’re grateful to be in it.” This sentiment beautifully captures our mission: to offer comfort and support when it is needed most.
Each month, I am privileged to share powerful stories from our families, illuminating the vital work we do. Our mission extends far beyond our walls, partnering with organizations like URMC, Golisano Children’s Hospital, and Rochester Regional Health to ensure families have the resources they desperately need. We are a lifeline, supporting families with children aged 21 and under who are receiving medical care.
With over 35,000 service encounters annually through our 31 sleep rooms and 3 family rooms, we save families more than $2.2 million each year. But our impact transcends mere numbers. We provide essential support during their most vulnerable times, allowing families to focus on what truly matters: their child’s care. When hope seems lost, we help families navigate the unimaginable, standing by them as compassionate listeners and steadfast supporters.
We provide meals, transportation, and
lodging at no cost to our families, but we also create a nurturing environment …a home away from home. Our spaces are sanctuaries of safety and comfort, where families can share their stories and find solace in one another’s experiences. The connections made here can be lifechanging; bonds are forged that last long after our families leave.
Recently, we held our third annual Ronald McDonald House Family Reunion—a touching reminder of the profound relationships that are nurtured here. I was moved to tears, witnessing a mother embracing Deb Penepent, one of our team members who was part of her journey five years ago. You will meet Deb later in this article and two of her equally amazing midnight-to-eight colleagues. Witnessing their reunion and hearing from Deb about the power of their connection was the genesis of this article and an even deeper appreciation for me that during the darkest nights, our staff becomes a lifeline, providing not only services but also genuine comfort and care.
There are 480 minutes in the quiet hours between midnight and 8 AM. This is when our overnight staff truly shine. It is during this time when minutes feel endless, filled with anxiety and fear. Yet our team members offer a unique form of support that transforms worry into solace. While most of us sleep, these extraordinary individuals remain unwavering in their commitment to compassion.
With over 25 years at RMHCR, Deb began as a volunteer and transitioned to an overnight team member. Deb has primarily worked at our Westmoreland
House. Westmoreland house had 24 private bedrooms with 24 ensuite baths. Over 20K sq feet, this beautiful House has a large and beautiful state-of-the-art kitchen, multiple breakout rooms, 3 large family rooms, a media room, a fitness room, a laundry room, a playground, a beautiful two-story deck with patio furniture, and 2 large grills. This is the largest and busiest of our houses. Deb’s calming presence brings comfort to families during sleepless nights. She recalls countless evenings spent with families, lost in worry and uncertainty. Of the hundreds of memories, one stands out as truly meeting families where they are and finding ways to help them cope with so many things that feel out of their control. One night, a mother longing to find something that would provide comfort and a sense of peace while her child was so critically ill expressed a longing to cook her grandmother’s traditional sauce. With Deb’s help, they gathered ingredients and crafted a comforting meal in the early hours, transforming a moment of stress into one of warmth, and comfort.
Deb often shares heartfelt hugs with families, simple gestures that offer immense comfort. She has forged lasting bonds with many families, who return to share their journeys and celebrate their progress. Passionate about our mission, Deb believes it is essential for everyone to understand the breadth of our work, ensuring families know they are never alone in their struggles.
Rocco joined us shortly after we opened the House within the Hospital, (HWTH) a unique refuge for families with critically ill children who need to be close to their child’s bedside. Located on the 5th floor
YOU ARE ENOUGH.
“Rocco understands that the 480 minutes between midnight and 8 AM are filled with a spectrum of experiences: some families sleep, others share a snack, and many wrestle with fear and uncertainty.”
of Strong Memorial Hospital, there are 7 private bedrooms with 7 ensuite baths, a large family room, a fully stocked serving kitchenette, and a place to do your laundry. This house is one of only 19 of its kind worldwide. Here, Rocco’s approach centers on respecting families’ need for space. He is also known for his calming presence, allowing families to process their emotions without feeling pressured to share. He teaches new staff that sometimes, the most important thing you can do is simply listen.
One powerful moment Rocco witnessed involved two grandparents supporting their grandchild through a critical illness. After returning from the hospital that day, as they had for several other days, they sat quietly together in the common space of the living room. This evening instead of saying goodnight on their way to their room…they were saying goodbye… they approached Rocco and expressed their extreme gratitude for the safe space he provided them during their stay. That evening, in that sacred silence, they were navigating the profound loss of their grandchild earlier that evening. Rocco was once again there offering compassionate caring support
Rocco understands that the 480 minutes between midnight and 8 AM are filled with a spectrum of experiences: some families sleep, others share a snack, and many wrestle with fear and uncertainty. In these quiet hours, our overnight team embodies the roles of confidants, advocates, and friends. They are the anchor’s families need, offering compassion
and understanding as they traverse their darkest moments.
At Ronald McDonald House, we stand as a beacon of support, ensuring that families feel cared for during their most challenging times. We work tirelessly to fill in the gaps, guiding families on their journeys so they can focus on what matters most: their child. Our mission transcends the provision of resources; it’s about creating a sense of belonging and hope when it feels most elusive. Together, we are building a community that embodies strength, resilience, and love—a family of our own.
I also had the pleasure of interviewing Sandi Nettleford, another dedicated overnight team member. Sandi initially came to RMHCR’s HWTH to “help out” for a short period—almost 20 years ago! Her warmth and kindness uplift families during their most trying times. She has a remarkable gift for knowing what “her” families need, when they need to laugh, cry, or a comforting hug. Sandi spoke of the power of our round table, not just in shape but in the profound conversations that happen as families grab a quick bite before or after being at their child’s bedside. Lifelong friendships have been forged here, as families uplift each other, sharing their fears and joys over shared meals.
Sandi’s joy comes from helping families. There is a special bond between the staff and families, especially at the House Within the Hospital. These families live “moment to moment” often returning too exhausted to even
think about eating. Sandi ensures they have “a little something” before they go to bed, and often offers to do their laundry, leaving it clean and folded outside their door in the morning. She pays attention to the little things that make a big difference—like knowing how someone likes their coffee or preparing a brown bag with a nutritious lunch for a parent who is too consumed by their child’s care to think about their own needs. Sandi sees herself as the “grandmother” of the place, and it’s easy to understand why—her genuine love and kindness extend the warmth of family to those who need it most.
Writing this article has been an incredibly emotional experience for me. I hold deep respect for every team member at RMHCR. Each day, they give so much of themselves, humbly and without fanfare. Every encounter offers a glimmer of healing during a painful time. Every act of kindness is carried out thoughtfully, respectfully, and compassionately. Our families know that once they cross our threshold, the weight of the world fades, allowing them to focus on the health and well-being of their children. Here, they find a home away from home, supported by a team that genuinely cares and takes the time to know them personally.
This mission is profound and has a powerful impact. It’s been my privilege to share just how special and meaningful those 480 minutes are, spanning from midnight to 8:00 AM, when every moment truly matters.
WHO ARE SQUIRMY AND GRUBS?
Relationship Story Credit Shane and Hannah Burcaw. https://www. squirmyandgrubs.com Image credits; Squirmy and Grubs Facebook Page https://www.facebook.com/ squirmyandgrubs
This month Jon and I discussed asking someone out and finding his person. He tried dating apps, speed dating, etc. No luck. I hope that Jon finds someone with empathy and an open heart to see past his disability and know the funny, kind person that I live with. Through the Parent Project Muscular Dystrophy, Jon met guys who were married and had children. These couples are known as interabled couples. One couple is very public about their life. I want to introduce the Rochester Woman Online readers to Hannah and Shane Burcaw, Squirmy and Grubs. They are striving to change the narrative of disability. They have a large social media presence. Shane and Hannah Burcaw run a successful YouTube channel called Squirmy and Grubs, which currently has over 800,000 subscribers and 100,000,000+ views.
Shane is the award-winning author of three books, and together, they are working on a fourth. In all their work, they combine information and humor to educate people about disability. They have been featured on media outlets like The Today Show, Insider, Bloomberg, and the Daily Mail, and they speak to their audiences about ableism, accessibility,
BY CHRISTINE PIACENTINO
and relationships. Shane and Hannah are very open and share their story with the world. I’m glad they are so willing to share their story. This couple gives me hope that Jon may find love and a person with whom to share his life.
The below story was taken from Shane and Hannah’s Website: https://www.squirmyandgrubs.com “We share our love story with the world in hopes of changing the way society thinks about disability. Far too often, our relationship is perceived by others as remarkable, bizarre, tragic, and unrealistic, but these perceptions originate from a flawed—and extremely damaging— understanding of disability. If one takes the time to look a little deeper, they’ll see that our relationship is really no different than any other. Below is a short recap of our love story, and we’d love nothing more than to bring our story and message to your classroom, workplace, or event!
The Early Days
If anything is exceptionally unique about our story, it’s the unlikely circumstances that brought us together. Shane was living in Pennsylvania working as an author and a nonprofit executive in the disability sector. Hannah was living in Minnesota and studying sociology at Carleton College. One fateful night, Hannah stumbled upon a documentary that had been produced about Shane’s life. She
connected with his interests and his humor, so she shot him an email to say hello. To this day, Hannah maintains that her email was a result of late-night exam-cramming delusions. Regardless, we struck up a conversation the next day, and it turned out we DID have a lot in common, from our adoration of traveling to our extreme enjoyment of trying delicious new foods.
In the weeks to follow, we became inseparable, which is ironic considering the 1000+ miles that separated us. We texted and FaceTimed constantly, and very quickly we realized there was a serious spark between us. A few months later, Hannah flew to PA for our first-ever in-person meeting, which Shane inaugurated by arriving an hour late at the airport to pick her up. His lateness did not stop her from saying “Yes” when Shane ~officially~ asked her out the next day.
Over the next two years, we trudged through a long-distance relationship that was both extraordinarily happy and distressingly hard. Thankfully, we had many visits in-person during those two years, and those trips included some unforgettable (and ridiculous) memories. During those years, Hannah learned the nuances of Shane’s daily care. More importantly, we learned that we truly enjoyed each others‘ company, and both of us wanted nothing more than to be together all the time.
“In everything that we do, our goal is to normalize the disability experience. We strive to educate while we entertain.”
The YouTube Channel www. youtube.com/@SquirmyandGrubs
After two years of long distance, our desire to be closer became overwhelming. Shane packed up his belongings and made the move to Minneapolis, where we got an apartment together while Hannah finished her senior year of college. Hannah became Shane’s primary caregiver, which often alarms those who are new to our story. So much sacrifice! So much hardship for a young woman! Actually, those ideas can’t be farther from the truth, and one of our favorite speaking topics is how we combine caregiving with intimacy in our relationship.
A few months after moving in together, we had the silly little idea to start a YouTube channel together. We were doing some upcoming travel, and traveling with a disability is always rife with challenges, so we figured we should document it in our humorous tone. We named our channel Squirmy and Grubs, which are the (slightly embarrassing) nicknames that we gave each other early in our relationship. We never expected the channel to take off in the way that it did.
After doing a viral interview with a large YouTuber called Special Books By Special Kids, our channel quickly began to gain hundreds of thousands of followers. We started getting constant calls from talk shows wanting to feature us, national brands wanting us to represent their
products, and thousands of emails each week from people connecting with our story. We were thrust into the forefront of disability activism, and although we didn’t expect it, we certainly honored the opportunity. We decided to put everything we had into improving the way society understands disability.”
The Future
The rise of Squirmy and Grubs began in January 2019 and so much has happened since then. We got engaged in June of 2019 and bought a house together in November of that same year. Throughout 2019 and 2020 we performed dozens of speaking engagements all over the world, from universities with thousands of audience members to elementary schools via Zoom (thanks, COVID-19). We’ve partnered with many leading businesses to amplify diversity and inclusion in their workplaces. We were even asked to co-author a book about relationships and disability (Interabled: Love Stories – available on Amazon in Jan 2025.
In everything that we do, our goal is to normalize the disability experience. We strive to educate while we entertain. Both of us bring boatloads of love and passion to our presentations, and we believe your audience will love laughing and learning with us!”
I find this young couple engaging and provide insights into life’s challenges.
{ BEAUTIFUL, POWERFUL, DESERVING }
{ WOMEN WHO INSPIRE } YOU ARE ENOUGH.
BREAKING THE STIGMA PART IV:
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
BY VERONICA RYAN
A Love Letter to Upstate
Is this real love? Or is this borderline love?
I would be remiss to write an entire piece about life with borderline personality disorder, and the stigma attached to it, without directly addressing the most malicious narrative the stigma perpetrates. The stigma would have you believe that those of us diagnosed with BPD are incapable of “real” love. It would tell you that ours is a twisted version of love, more akin to a Fatal Attractionstyle obsession than an actual relationship. The stigma would have you dismiss our love just as it would have you dismiss us, but I’m here to tell you that our love is real just as we are real. It is real, but I admit that it can be unhealthy, and it often blurs the line between love and dependency. I can see that now. I can see the difference between a healthy relationship, and one made toxic by BPD, thanks to a lot of work in and with the Psychiatry High Risk Program (PHRP).
love. I was one of the latter group. Sometimes it could be sex, it was often rage, and it was always—always and totally—love.
The love I felt when my BPD was untreated was deep, intense, and all-consuming. The best way I can describe it to you is by having us go for a swim. So, grab your metaphorical suit, and let’s hit the lake. Imagine
that first deep breath. It is pure ecstasy, but it is also an assault on your lungs. That first breath, that full body gasp of air following the deprivation of oxygen: that is borderline love.
Now imagine a loop, repeating in a never ending cycle. You go through times of panic, helplessness, and desperation, but then, for a fleeting moment, you are able to touch that always sought after high. It’s a rush, pure magic. There are moments of intoxicating joy, peace, and absolute awe, but they’re interspersed with overwhelming anxiety, insecurity, and dread. Ultimately, it is exhausting and unsustainable.
Borderline personality disorder leaves you feeling hollowed out, your insides a barren wasteland. At least that’s how it made me feel, and the emptiness put me on a never-ending quest for some kind of feeling, always chasing an emotional high. I’m told that some fill the void with drugs and alcohol, while others use rage, sex, or even
waves. It is quiet and peaceful; you’re even free from the pull of gravity. But then, in an instant, peace becomes panic. You can’t breathe, and you’re a long way down. You start fighting your way back to the top, thrashing and kicking as pressure builds in your head, fighting the instinct to open your mouth and gulp in air. Just as the light fades from your eyes, just as fear erases your every thought, you finally break the surface, gasping for
So, I admit it is far from perfect, but please don’t tell me it isn’t real. I’m thankful that I can see its flaws now, but I’m also grateful that I’ve held on to the good in it. Yes, you read that right—the good in it. Those last couple of sentences might not seem like much to you, but they’re huge to me. Being able to see the good and bad characteristics of a single thing is a milestone. One of the most important results of my therapy and recovery has been learning that everything is a mix, not all good or all bad, all wonderful or all terrible. I don’t want to replicate the bad parts of borderline love ever again, but nor do I want to lose the good. The good takes the unhealthy obsession and possession of borderline love
{ BEAUTIFUL, POWERFUL, DESERVING }
“I could write a hundred books about the transformation that occurred over the next twelve months, but even that would leave words unsaid.”
and dials them back to devotion and commitment. When I love someone, I love them totally, protect them fiercely, enjoy my time with them utterly. In many ways, I love like a parent. I do everything I can to comfort, provide for, and take care of the other person, to keep them safe, but—and here is the hard part—I won’t cross the line into destructive possessiveness, and I will let them go when their flourishing demands that I do so. In other words, learning to love in a positive, healthy way sometimes means learning to say goodbye in a positive, healthy way. I used to think that love wasn’t real if it didn’t kill you when it ended. The people at the PHRP showed me another way to think about love.
I returned to the PHRP in July of 2023. It was like coming home. I could write a hundred books about the transformation that occurred over the next twelve months, but even that would leave words unsaid. For now, let me focus on the most important thing I learned in my time there: how to love. I went to therapy once a week, usually on Wednesday mornings. I would exercise in the morning, get cleaned up, then head into the city. It was part of my normal routine, just a steady, regular, reliable part of my life. The people at PHRP taught me love could be just like my therapy schedule: steady, regular, reliable. It wasn’t a dramatic, heart-stopping, lungs-bursting, plunge-into-coldwater kind of love. Instead, I learned that love could be the warm sun and a constant flow of air, peace and
comfort instead of insecurity and longing. I learned love was people I could count on to be there for me, to care for me, to challenge me, and to sustain me. These were the ways I grew to love the people at the PHRP. When my year in the program was coming to a close, I began writing thank you notes for all the people who’d helped me at the PHRP. As I look back at those notes now, I see common themes expressed in all of them:
Thank you for teaching me how to say goodbye so I can have more hellos. Thank you for letting me love you. Thank you for saving me.
I dedicate this piece to the staff of the Psychiatry High Risk Program at Upstate. Thank you for saving my life. Especially: D for letting me love you
AA for taking care of me
Dr. G for believing
G for letting me go
AR for accepting me
P for welcoming me
N for smiling
J for staying
…End Part IV…
Join me next month for the final installment: Breaking the Stigma Part V: Recovery: A Lifelong Commitment
Not broken, beautiful. XOXO Veronica
Contact… Email beautifulpowerfuldeserving@gmail. com Instagram @beautifulpowerfuldeserving
GIVE THE GIFT OF TRANSFORMATION
BY KERA WASSERBACH
Give
the Gift of Transformation
This Holiday Season
In the hustle and bustle of the holiday season, it’s easy to feel bombarded by temporary priorities. In addition to our day-to-day activities, new worries fly in flurries through our minds. We wonder which obligations to keep, how to decorate, how to give back, and, of course, what presents to give, The season’s joy can be overshadowed by the sheer amount of things to focus on, and we can easily forget about self-care, reflection, and personal growth.
In the meantime, January seems to loom on the horizon as the perfect scapegoat destination to ship our noble intentions for ourselves and our loved ones. I want to fully support this momentary procrastination, and encourage you to fully allow for a holiday break. Eat the pie, drink the cocoa, and enjoy your time in a way that brings you joy and freedom.
To empower yourself to do so, consider investing in yourself or your loved ones now by committing to something in the New Year. Personal growth is the gift that keeps on giving and having something planned can allow you the space you need to be present.
for that Cashmere sweater, I urge you to challenge yourself and your loved ones by giving the gift of a transformational experience rather than an item you buy off the shelf. That means anything that takes someone out of their normal environment and
all benefit your future self.
Invest in Self-Care. For those looking for something to gift a loved one, consider something self-care related they wouldn’t get for themselves. A lot of spas have day packages or holiday specials you can take advantage of purchasing now and utilize in the future.
Here are some ideas to get you started:
I have seen firsthand the positive and lasting impact that one event can create. So, before you spring
Join a Class or Membership . As big a fan as I am of the event-based experience, there is always a benefit to committing to something long-term to ensure that you have the opportunity for consistent and intentional growth. Yoga, breathwork, meditation, or even a nutritional cooking class can
Enroll in a One-Day Experience. Personal development and wellness leaders are closer than you think. You can find some of the best one-day experiences right in your backyard. Get online and see what one-day events will allow you to embark on an intentional journey of growth and connection. A typical one-day transformation event will start in the morning, change your life, and have you home by dinner.
Private One-Day Experiences. If you or someone you know could benefit from a private one-on-one coaching session, this option may be for you. These are commonly called VIP days. This is when a mentor with a specific set of skills will spend a full day focusing on one or two people. It’s not for the faint of heart- be prepared to be very vulnerable and learn some new things about yourself. A word to the wise- schedule a couple of light days afterward to process and you’ll see yourself emerging stronger than ever.
Sign up for a Retreat. Retreats are one of the bigger time and financial
“Regardless of what you gift this season, to yourself or your loved ones, remember to take time to relax and enjoy the moment.”
experience to have than an immersive retreat with other like-minded women. Sign up as an individual and create new, deep connections that last a lifetime, or bring a friend or family member and share the experience.
When I’m looking for a retreat, I reflect on what I want to get out of it and look for something aligned. A meditation retreat might be perfect for someone looking to reset for the New Year. A mindset or breathwork retreat might be something you’d be
perfect fit for someone looking to focus on a skill. If you’re looking at maximizing your business, success coaching may be what you are looking for.
The sky is the limit. Find out what appeals to you and pick a location. If you want to make connections close to home, or major travel isn’t quite an option, we luckily have so many retreat opportunities that have recently arisen in the Rochester area that you can take your pick without
Regardless of what you gift this season, to yourself or your loved ones, remember to take time to relax and enjoy the moment. It is always the right time for growth and it’s a process that you never have to stop pursuing- so, if you decide to shelve the major transformations until the New Year, feel confident that you are in good company.
“Working with Kera has been a transformational experience What I appreciate about how she works with her clients is that she looks at the overall objectives of the business and then creates a plan of how events can support the long-term revenue goals of the company I could tell by our conversation that the strategies she shared with me were not cookie cutter but truly highlighted her strong capability in this area and a speciality in event planning that is rare to find in the industry If you are looking for not just an event planner but a strategic partner to support you in reaching your target then I would highly recommend having a conversation to see how Kera and her team can support you.”
LaDawn Townsend CEO, VOS Group
{ WOMAN ON THE RISE }
YOU ARE ENOUGH.
SYLVIA RYNDOCK
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
Sylvia A. Ryndock is a woman of remarkable resilience, compassion, and purpose. Her journey, shaped by life’s challenges and victories, has led her to wear many hats: wife, mother, grandmother, pastor, certified life coach, and successful real estate professional. As the founder of Heart & Soul Life Coaching and Ryndock Realty, Sylvia has dedicated her life to uplifting and supporting others. From overcoming personal trials, including a battle with breast cancer, to creating opportunities for her community, she has turned her experiences into stepping stones for serving others. Whether through her work as a coach, her pastoral ministry, or her real estate expertise, Sylvia embodies the philosophy of caring commitment, ensuring that every individual she works with feels supported and valued.
& Soul Life Coaching by Sylvia. My journey is one marked by resilience, determination, and a deep passion for serving others. I’m a wife, mother, grandmother, pastor, and life coach, but the path to where I am today hasn’t always been easy. After graduating high school as a teenage mom, I landed my first job at our local utility company at the age of 17 and purchased my first home that same year. For over 26 years, I worked in the nuclear industry as a purchasing
with the Breast Cancer Coalition of Rochester as a Peer Advocate Leader (PAL) mentee, supporting newly diagnosed breast cancer patients. These experiences led me to Heart & Soul Life Coaching, where I help others overcome challenges, grow, and live with intention.
In this feature, Sylvia shares her incredible journey and the values that drive her work. From combining her spiritual and professional roles to empowering others through life’s transitions, she offers insight into how she balances her many responsibilities while staying true to her faith and mission. Dive into her inspiring story to learn more about the woman behind Heart & Soul Life Coaching and Ryndock Realty.
Tell us a little bit about yourself and what led you to become a Certified Life Coach at Heart
buyer and inventory analyst, all while raising my children and building a strong foundation within my community.
A major turning point in my life came during my 16-month battle with breast cancer. This experience reshaped my perspective and ignited a passion for helping other women access lifesaving resources like free mammograms. I now host mobile mammogram bus units at my real estate office three or more times a year to provide these services to the community. Additionally, I served
How did your journey as a pastor shape your approach to life coaching and supporting others? My experience as a pastor has profoundly shaped my approach to life coaching. Ministry has taught me the power of listening with my heart, offering support without judgment, and helping others see the bigger picture. People don’t just need answers—they need solutions and someone to walk alongside them with encouragement, hope, and direction. My faith and ministry have given me a foundation of compassion, patience, and resilience, which I bring to every coaching session.
What inspired you to combine your roles as a life coach, pastor, and real estate agent? Each of these roles—pastor, life coach, and real estate agent—is about serving others, and that’s what truly inspires me. I believe God had a plan to bring me into these roles at the right time. Whether I’m helping someone find a home, offering spiritual guidance, or coaching them through life’s challenges, my focus is on building strong, purposeful lives. Together,
{ WOMAN ON THE RISE }
“The key values that guide my work are integrity, compassion, and service.”
these roles allow me to support others in mind, spirit, and practical solutions.
How does your coaching philosophy align with the services you provide at Ryndock Realty? My coaching philosophy centers on building strong relationships, trust, and understanding each client’s needs. At Ryndock Realty, we approach real estate the same way. We don’t just sell houses; we help people find homes where they can thrive. Whether coaching someone or guiding a real estate transaction, my goal is to serve with care and focus on what’s best for the client.
What does it mean to you to have a “caring commitment” in your work, and how does that philosophy impact your clients? Caring commitment means putting my heart into everything I do. Whether supporting someone through a life transition or guiding them in buying or selling a home, I want my clients to feel safe and assured they’re not alone. This philosophy builds lasting friendships with my clients because they know I’m dedicated to their success and well-being.
How do you balance your time between life coaching, ministry, and running Ryndock Realty ?
It’s certainly a balancing act! I prioritize, set boundaries, delegate when needed, and lean on my team for support. I also protect my early morning quiet time for reading, reflection, and journaling, which helps me recharge. Self-care is essential for maintaining the energy to serve others, and yes—power naps help too!
of providing clarity and support.
What sets Ryndock Realty apart from other realty companies?
At Ryndock Realty, we focus on relationships rather than transactions. Our tagline, “Where our Heart is in Your Home,” reflects our commitment to personalized service. We ensure every client feels valued and supported, building trust and long-term connections.
What challenges have you faced as a woman in life coaching and real estate, and how have you overcome them? A major challenge has been overcoming perceptions about leadership roles in both industries. I’ve tackled these by standing firm in my values, demonstrating expertise, and building a strong support network. Persistence, faith, and resilience have been key.
How do you integrate your faith into your work?
What are some of the key values that guide your life coaching practice and real estate business?
The key values that guide my work are integrity, compassion, and service. I strive to be honest, transparent, and truly care about people’s lives and experiences. By holding myself to these values, I can ensure clients feel seen, heard, and supported.
Can you share a success story from your time as a life coach that has had a lasting impact on you?
One impactful experience was with a co-worker who sought guidance about a difficult decision involving their church fellowship. They felt torn between confronting leadership issues or moving to a new place of worship. Through our session, we explored their emotions and options, leading them to a decision that brought peace and courage. Witnessing their transformation and empowerment reinforced the importance
Faith is the foundation of everything I do. It shapes how I treat others, make decisions, and serve my clients. My faith keeps me grounded, compassionate, and focused on integrity in all my roles.
What advice would you give someone looking to buy or sell a home in today’s market? Stay informed and work with a trusted professional. For buyers, be patient and clear about your needs. For sellers, competitive pricing and strong marketing are essential.
{ SHIFT
PLANNER
“Faith is the foundation of everything I do. It shapes how I treat others, make decisions, and serve my clients.”
Whether it’s a coaching client, a church member, or a family I’ve guided through real estate, seeing their transformation and success brings me immense joy. It’s an honor to be part of their stories.
ARE WOMEN REALLY SEEN OR HEARD?
BY LISA WAGNER
Creatively Navigating Post Election Realities
Women have been marginalized since the dawn of time. Yet, we remain resilient and determined to change the narrative. Post-election, it caused me to question whether women have ever been truly seen or heard in our modern-day society? I came away from those results feeling betrayed, angry, frightened but also more determined to change the narrative. We have fought so hard for so long to be seen as equals and break the glass ceiling, only for it to be taken away by those who wish to control us. Moving forward, we need to find creative ways to continue our fight for equality, safety, basic human rights and to be seen and heard.
It has been a challenge for me to move out of fear and into action. But as an artist I feel like it’s my responsibility to lead the charge for all women in marginalized communities. We have this incredible talent to speak for those who cannot. Art can be representative of those who are seemingly invisible as to shed light where there is only darkness. Sitting around worrying or feeling sorry for myself and others in this position helps no one. Using my energy instead to put visuals to what it is we are experiencing is something we all have the talent to do. Each of us has the power to make a difference and continue the work that so many before us began.
“I raise up my voice, not so that I can shout, but so that those without a voice can be heard.” Malala Yousafzai
Using your voice in a loving way when you come across fear-based thinking can be the impetus for hard discussions and compassion. Meaning, not only physically using your voice but also using curious and/or creative means to do so. Having calm dialogue, where possible is an opening into greater insight as to how someone sees the world and their response to it. Reflective listening comes to mind here. When we repeat back what it is they are saying to make sure we comprehend their views expands our ability to see others’ pain points and concerns. Meanwhile, it is a beautiful example for them to learn how to hear you, in turn.
Journaling is one of my favorite ways to form a full, well thought out message that depicts your own viewpoint. Especially before or after having those hard discussions. You can privately work through your response to your expanded insights or how it made you feel. This doesn’t have to be the written word. It can be drawings, scribbles, use of color or various creative materials like sharpies or collage. Even taking a walk and talking it through to yourself while noticing how being in nature helps you to find peace with your thoughts. If you journal, look back at any of the older writings you had to see where you were then and how much you’ve evolved. It’s eye-opening and strangely comforting.
Albert Camus once said that “The purpose of a writer is to keep civilization from destroying itself.” I think this can be applied to all creative endeavors. If we each expressed how a negative experience had affected us and what
we needed instead in that moment for all to see, how could it not begin to influence positive change? Writing your representatives, imploring them to do the humane and kind thing with issues that affect you or those you care about can be the catalyst for change in our country. I’ve also seen graffiti that made me rethink my position on a given subject or spark meaningful dialogue. Painting a picture or writing a song depicting what you had to pour out of you is grace personified.
“The purpose of a writer is to keep civilization from destroying itself.” Albert Camus
Something that is incredibly helpful to begin my art process is to choose colors that represent the mood of my current emotional state as a reaction to current events. When I am upset, I tend to use red, orange, yellow or black the lines are more severe, making the piece feel like it’s on fire. (I like to refer to it as “burning off the bs.”) This helps to get the frustrations that I feel internally out onto the paper to be expressed artistically. When I am sad, I tend to use the cooler colors like green, blue and purple. Bright, vibrant colors are my expression for joy and excitement. The paintings I share here were done during those types of responses to current events in the world and my life. The warmer colored one was done post George Floyd and my compassion for the BLM movement. The cooler one is during a time of sadness and grief after my mom’s passing and the hope for a sort of rebirth of my soul.
I’d invite you to close your eyes and
{ A WOMAN’S PERSPECTIVE } { MANIFESTING YOUR TRUE PURPOSE }
“Your
courage is needed now more than ever. We need to pick ourselves up and do what we must to prevent civilization from going back to a time of oppression.”
imagine what colors and/or shapes represent how you’ve been feeling about whatever is at the forefront of your mind that you would like to work through. Then think about what you want to celebrate or be in a state of gratitude in and imagine that in colors and shapes. Notice the differences between the two states of being and either their commonality or juxtaposition. The commonality is most striking due to duality. How can you merge the two together cohesively? Or are they like oil and water? In the art world, when we do color mixing of two hues that aren’t compatible, we say that we are “making mud.” Now, ponder how they two can coexist in your mind? This is where you can first find that grace for your own heart. Maybe use mixed colors like orange, green or purple to represent duality? Or collage opposite words or phrases to your paper and go from there.
others to use theirs in the spirit of positive change for us as a collective. Now is time to embrace the power within to shore up the progress we have made as women. To not allow us to be silenced or dismissed any longer.
Once you’ve created these little experiments, you may want to be brave enough to share them and invite people to comment on how it made them feel. Every response will be different and eye-opening. It is like a window into the viewer’s soul. This could help direct your voice in the most productive way and inspire
“Creativity
takes courage.” Henri Matisse
Your courage is needed now more than ever. We need to pick ourselves up and do what we must to prevent civilization from going back to a time of oppression. (There is a reason it has been referred to as “The Dark Ages.”)
Those in power fear woman who use their voices for good. They fear those of us who speak on behalf of the least of us with kindness and compassion; who do their own personal work to be the highest versions of themselves, whether it be through art, music, writing, politics, community service or public speaking. Resisting darkness, fearmongering and oppression is our best weapon against clear misogyny, the patriarchy, power hungry autocracies and their hateful rhetoric. We must stand together in whatever way we can muster to help save common decency and our world. We are our best hope.
{ BOSSY ROC }
CELEBRATING A MILESTONE
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
When Employers Get Invited to an Employee’s Wedding
Attending a wedding is always a special occasion, filled with joy, hope, and celebration. But, when the person getting married is an employee who has grown with us, the occasion adds meaning. I recently had the honor of attending such a wedding, which became a profound reminder of the personal and professional growth that flourishes within a team.
A Celebration Beyond the Couple
The wedding wasn’t just about the couple, though their love story was undoubtedly the heart of the event. It was a celebration of the community that had grown around them. Sitting among the guests, I saw familiar faces: employees turned friends, colleagues, and those who have moved on.
The person we were celebrating wasn’t just any employee—they’d been with us for years, evolving from a fresh host to a trusted team leader. Their journey mirrored the growth of the company. When they started, we were new to ownership and managing the needs that entailed.
I vividly recall their early days: the eagerness, questions, and occasional misstep. The “firsttime” conversations leading to me
BY KELLY METRAS & KELLY BUSH
becoming a better leader. Over time, they grew into their role, taking on responsibilities and mentoring others. Watching them now, I couldn’t help but feel proud—of their personal milestone, but also of the role that our employment played in shaping their journey.
Strengthening Bonds
Attending the wedding was more than a personal joy; it was an opportunity to witness what small business ownership allowsconnections forged through the jobs you create. It reinforced the value of relationships in the workplace. The workplace isn’t just a collection of individuals working towards a goal; it’s a living organism, thriving on connection between members. Witnessing these connections outside work highlighted their importance.
Beyond the celebration, the wedding symbolized the growth of our organization. From the early days when every decision felt monumental to now, the journey has been one of evolution. Without this group of long-term employees, we wouldn’t have achieved what we have. Employees who were once mentored are now mentors, creating a cycle of growth and development. Celebrations like this remind us that growth isn’t just in revenue or milestones but in personal achievements.
Looking Ahead
As we toasted to the happy couple, I felt a renewed sense of purpose. The wedding was a powerful reminder of why we do what we do- to create an environment where people can thrive, both professionally and personally. It underscored the importance of celebrating not j the personal milestones that make life rich and meaningful. To the happy couple, congratulations. And to the team, here’s to many more years of growth, connection, and shared success. You don’t have to invite us to the showers and the weddings, but we sure do love witnessing them!
Batty Koda: Hi everyone! I’m Batty Koda! I came to ACS in September of 2022. Before I came to the shelter, I was living on someone’s back porch. I came into the shelter with some other cats, and they have all found their forever families , but I unfortunately did not. Shelter life has been a rollercoaster of emotions for me. As much as I do appreciate all the hard work the caregivers and other staff have done for me, I’m just not happy and don’t feel like myself here at the shelter.
The shelter can be loud and scary, and I have longed for a place I could call home. The shelter staff have done an amazing job at promoting me and sharing my journey with as many people as they could, as many times as they could, but I was never picked.... until I met my foster October 10th, 2024! She brought me to her house and gave me a safe space where I could lay low and settle in. My first day there, I met fellow feline friends, and I’ll admit, it was a little scary and overwhelming at first, but once I came around to my surroundings after a couple days, everything felt different, like a good different. I found myself watching these other cats and hoomans, analyzing their every move from a safe distance.
With each passing day, I found myself coming further and further out of my safe space to explore my new surroundings. I was even brave enough to venture upstairs and greet everyone with my presence to sit on a chair! My days are filled with
BATTY KODA
BY THE ACS TEAM
watching these new people intently and taking quiet naps in my favorite space. I was finding myself actually feeling more and more at home with this family. Home. It has a nice ring to it. On October 16th, my life changed forever. That’s the day my foster decided she was adopting me into her family forever!
I’m nervous, but I can’t wait to see what the future holds for us all. I’m proof that regardless of where I came from, or how long I lived at ACS, that a happy every after does exist! It just takes time. I finally have a place I can call my own. A place to call Home.
I’m ready for this next chapter of my life, so I’m saying goodbye ACS staff! I will never forget all that you have done for me when I needed you all the most! I’m finally Home!
We’re gearing up for a BIG event to help improve our shelter’s housing for our adorable kittens!
To upgrade to spacious, durable, and easy-to-clean Cat Condos—designed to house entire litters! These condos are not just bigger, they’re stainless steel, making them super durable and easy to disinfect. Plus, they offer our kittens a luxurious space with room to lounge and play!
- Made of stainless steel for durability and easy sanitation
- Large enough to fit multiple kittens and complex cat furniture
- Built to last, with a sleek design that stays fresh for years
- Our current kitten housing is small for larger litters of kittens, even 4 kittens is pushing the maximum space. This often tends to separate litters into 2 & 2, etc.
The bars as seen in the pictures have crevices that harbor bacteria (no matter how much we deep clean) which can cause serious spreading of sickness, just with little paws from the litter pan.
- Kitten’s that are freshly spayed/ neutered are on a strict routine of no engaging in any strenuous activities like running, jumping, climbing stairs, or excessive playing, the current housing does not allow proper healing due to the minimum space and various high levels.
- The space does not allow good separation between litter pans and food bowls or even laying places.
- Ergonomically they are hard on our staff for cleaning.
Stay tuned for more details on how you can be part of this incredible mission! Let’s give our kittens the purrfect start!
A LOVE AFFAIR WITH CLICKUP
BY ANNE LEAH MAURO
Fueling Your Legacy with One Tool
It was around my college years as a single mom that I recall my OCDlike organization kicked in. I can’t tell you if it was because I was paying my own way, trying to manage work and mom tasks, or the simple fact that pens, binders, folders, paper planners, and inspirational stickers brought me some sort of strange solace.
When I started my entrepreneurial journey in 2018, I stumbled into the world wide web of digital task management tools that blew my mind. At the time, I was struggling with my old habits. My entire lifestyle had changed, I had more responsibilities and it seemed as though I couldn’t keep anything organized. The idea of pen and paper was inconvenient as a mom with 5 kids always on the go, and a phone in my hand. My paper task list was never ending and always getting lost.
With those, I could download an app and access them on my phone and my computer, plus they were FREE to sign-up for! It was a digital entrepreneur’s dream.
I remember attending an online webinar and someone recommending a new task management tool called ClickUp. At the time I was using Trello, which is another cloud based
inside an area called projects. This was a style of organization my brain instantly resonated with. I spent an entire evening customizing and playing with it.
It was so easy to use, so easy to organize, and my inner geek was hooked. I built out my entire business hub, a client hub, and a family hub. The next day I started talking to people who watched the same webinar and they were still “stuck” trying to figure out ClickUp and get it organized.
simplified task management tool, but I couldn’t get my brain to work with the “board” or Kanban viewing style, or using “cards”.
That’s when I realized my super power. Organization, and backend knowledge of project management software wasn’t something that was intuitive to most people. I completely fell in love with ClickUp, and started setting it up for those few women who couldn’t stand the idea of doing it on their own. Plus, they offered to pay me to do it for them, and I enjoyed every minute of it.
The inner geek in me was intrigued with all the possibilities that an online task management tool could provide. I was no stranger to project management software like Microsoft Project and using Excel Spreadsheets. They just didn’t have the efficiency and convenience that cloud based task management tools offered.
So I signed up for ClickUp v.1 to give it a try. At the time of writing and publishing this piece, ClickUp is on v.3 of their platform. It was founded in 2017 and I’ve been using it since 2018.
At that time the platform was like a super powered excel sheet with lists and tasks, and they were found
I started offering this as a core service of my business, which eventually morphed into a YouTube Channel and I became a consultant and Verified ClickUp Power User. To this day, I still offer ClickUp consultations and day rate implementation services, training, courses and workshops! I got so obsessed with it at one point,
“The inner geek in me was intrigued with all the possibilities that an online task management tool could provide.”
my husband told me I should just marry ClickUp.
Now, let’s talk about what exactly ClickUp is and how you can use it to Fuel Your Legacy.
ClickUp is, at the most basic level, an online task management tool. However, it has evolved into becoming a full blown command center for your legacy. Let me break that down for you a little further, using the two main roles of my life as examples:
The Entrepreneur: My ClickUp has a business foundations space that houses all my operational aspects of my business from business planning, to goals, to marketing, team management and processes. This is actually doubled for each of my business entities. As well as dedicated areas for client management.
The Mom/Wife: My ClickUp has a dedicated space (private from my
business teams) that houses all of our household tasks, personal finances, and event or holiday planning. I also have a place for personal development, and continuing education. While I don’t personally do this, I know other moms who use it for homeschooling.
This tool is versatile enough that I can use it alone or with a team. It’s flexible enough that I can customize it to my business processes and family systems. It’s accessible enough that when my brain doesn’t want to sleep and I’m googling things at 2 AM, I can share the link to ClickUp and turn the idea into an action item.
When I start my day, I load ClickUp and it reminds me of what I need to focus on that day. I now enjoy setting goals, turning them into projects and taking action on tasks. I don’t know about you, but I love the endorphin rush of marking a task completed. It has become the official tool of The Fuel Your Legacy Method.
I can’t possibly tell you everything you need to know about ClickUpi, but if you are an entrepreneur or business owner looking for a task management tool (also known as an online project management tool) I highly suggest subscribing to my YouTube Channel to learn about all the possibilities it can offer you.
You can find the ClickUp playlist here: https://www.youtube.com/@ fuelyourlegacy and when you’re ready to dive in, I encourage you to sign up for your complimentary ClickUp Beginners Guide Playbook and my ClickUp Accelerator Course at https:// fuelyourlegacyworkshops.com/.
Until next time - Anne
{
THE COACHING CORNER }
EMBRACING THE BEAUTIFUL CHAOS
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
A Journey to Self-Acceptance
In the whirlwind of motherhood, it’s easy to lose sight of who you are. Between diaper changes, school drop-offs, and endless to-do lists, your days are filled with tasks that demand your attention and energy. The chaos can be overwhelming, leaving you wondering if you’ll ever find a moment of peace. What if there is a silver lining? Recognizing that peace doesn’t come from a perfectly organized life, but from embracing the chaos and learning to love yourself in the midst of it.
Society often paints a picture of the “perfect mom,” the one who has it all together, who has a pristine house, and whose children are always well-behaved. This ideal is not only unrealistic but also damaging. Chasing perfection can leave you feeling like you’re constantly falling short, fueling feelings of guilt, inadequacy, and overwhelm. But here’s the truth: perfection doesn’t exist, and it’s not a prerequisite for being a good mom. The key to finding peace is letting go of this myth and accepting yourself as you are.
BY KRISTA HUDSON
your life. Rather, it’s something you cultivate within yourself, regardless of your external circumstances. This begins with being present, truly present, in the moment. When you’re playing with your kids, allow yourself to fully enjoy their laughter. When you’re cooking dinner, savor the smells and textures of the food. These small moments of mindfulness can create a sense of peace that sustains
and desires. Understanding what truly matters to you is essential for living a fulfilling life. Take some time to reflect on your core values; Those principles that guide your decisions and give your life meaning. Is it important for you to nurture creativity in your children? Do you value quality time with your family over a spotless home? Identifying these values helps you make choices that align with who you are, rather than who you think you should be. It also helps you recognize where boundaries need to be placed.
One of the most important lessons I’ve learned as a life coach is that peace isn’t something you find by eliminating stress or chaos from
of what we have, rather than what we don’t, it helps shift our energy and mindset to one of fulfillment. We are also reminded to focus on ourselves, rather than comparing ourselves to others.
In the midst of busy lives, it’s easy to lose touch with our own values
Next, think about your desires—not just the practical ones, but the deep, sometimes hidden, longings of your heart. Do you dream of starting a small business, or maybe going back to school? Do you wish for more time for selfcare? Acknowledging these desires can be the first step toward making them a reality. Remember, your dreams are just as important as anyone else’s, and pursuing them doesn’t make you a bad mom—it makes you a fulfilled one. Remember the saying, “You can’t pour from an empty cup.” Filling your cup with your desires, and living in your truest values, allows you to fill your cup, and show up as your true, authentic self every day.
{ THE COACHING
“Do you dream of starting a small business, or maybe going back to school? Do you wish for more time for self-care? Acknowledging these desires can be the first step toward making them a reality.”
Self-love is the pillar of inner peace, but it’s often the first thing to be neglected when overwhelmed. You might feel like you don’t have time for self-care, or that prioritizing yourself is selfish. However, loving yourself isn’t about indulgence; it’s about selfcompassion and acceptance. It’s about recognizing that you’re doing your best, even when things don’t go as
planned. It’s about forgiving yourself for your perceived shortcomings and celebrating your strengths.
Motherhood is inherently chaotic, and that chaos can be beautiful when you stop fighting it and start embracing it. By accepting yourself for who you are, connecting with your values and desires, and cultivating self-love,
you can find peace in the midst of the craziness. Remember, you don’t have to be perfect to be an amazing mom. You just have to be you and that’s more than enough.
REFLECTIONS OF RESILIENCE { KARMA SPEAKS }
YOU ARE ENOUGH.
BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO
BY DENISE “KARMA” CLIFFORD I PHOTO BY ELENA KATE PHOTOGRAPHY
A Journey Through Darkness and Back
This month, as I sit down to write, I find myself grappling with a subject to explore. Amid the whirlwind of daily life and the endless to-do lists, the vastness of my thoughts feels like a daunting labyrinth. Friends and family often remind me that, at this stage in life, I should slow down. They ask, “How do you do it all?” Without hesitation, I respond, “I just do what needs to be done.” But beneath that simple reply lies a deeper truth—a history of resilience forged in the crucible of adversity.
My mind often feels like my kitchen—a work in progress. There’s visible progress, but so much left to sort out. It’s easy to forget how far I’ve come until I force myself to pause and reflect. Just recently, I looked back a decade and realized the immense growth I’ve undergone, both personally and mentally. Ten years ago, I stood at one of the lowest points in my life, a place I never imagined I’d climb out of.
One of my closest friends once told me, “One day, this will be a memory.” At the time, her words seemed impossible. I felt consumed by my mistakes, carrying the weight of shame and despair. My mental health was fragile, but instead of seeking help, I masked my struggles with a façade of “I’m fine.” Admitting I wasn’t okay felt like admitting defeat. Instead, I chose to self-medicate with alcohol, convincing myself that burdening others wasn’t an option.
What I didn’t realize was how isolating that path would become. Alone with my thoughts, I spiraled into darker places. The mask I wore so convincingly eventually cracked, leaving me exposed. Drinking to drown my pain only magnified my struggles, and while I am eternally grateful I didn’t harm anyone during that time, the harm I inflicted on myself was profound.
The Turning Point
Ten years ago, my choices caught up with me. Consequences came swiftly: six months as “property of the county,” probation, loss of my license, mounting debt, and a life turned upside down. My home was in foreclosure, my bank account drained, and my relationships strained. A man I trusted had forged checks and stolen from me while I was away. My then-17-year-old son had to face truths I had hidden for so long. I felt powerless.
Being removed from the world and forced to confront my reality was humbling. Those six months felt like an eternity, yet they also became a turning point. I was left with no choice but to rebuild—from the ground up. Giving up would have been the easier option, but I refused. I owed it to my children and to myself to reclaim the strength and dignity I once had.
The Climb Back
The climb was steep. I had over $20,000 in bills, fees, and debt staring me down. But slowly, step by step, I worked to rebuild. I saved my home from foreclosure, restored my life, and proved to myself that resilience
isn’t about never falling—it’s about rising again.
Today, I can look back on that chapter of my life with gratitude. It taught me the power of vulnerability, the importance of leaning on others, and the strength that comes from starting over. Sharing this story isn’t easy—it’s a chapter I’ve kept private for so long. But I’ve come to see it as a gift. That time in my life forced me to pause, reset, and redirect my course.
A Life Reclaimed
My children barely remember those six months. To them, it was a blip on the radar of their childhood, a time “mom went on vacation.” But to me, it was a crucible—a defining moment that shaped the woman I am today. I didn’t just survive; I rebuilt a life of purpose and strength.
So, when people ask how I manage to juggle it all, my answer remains the same: I just do what needs to be done. Because I know what it feels like to lose everything—and I know the power of resilience to rise again. To anyone facing their own struggles, remember this: One day, this will be a memory. And if you choose to keep climbing, it will be a memory of how you overcame.
WHAT ARE YOU GIVING AND RECEIVING
BY KAITLYN VITTOZZI
This Holiday Season?
I am in the camp that loves Christmas morning: tearing open the paper over a hot mug of coffee. The lights on the tree, the flannel jammies. While I’m fortunate to always receive thoughtful presents and look forward to seeing everyone open what I have purchased for them – the truth is we give and receive from one another, 365 days a year. Sometimes good, sometimes bad. The Japanese Practice of Naikan helps us explore that.
In The Art of Taking Action Gregg Krech describes Naikan, “It is a method of self-reflection that has its roots in Shin Buddhism from Japan. Naikan was developed by Yoshimoto Ishin, a businessman and devout Buddhist who wanted to offer a process of self-reflection that would be accessible to people in daily life. Naikan provides a systematic approach to reflecting on ourselves and our relationships that helps us appreciate the ways we are being cared for and supported, many of which we take for granted during the course of an ordinary day. It also helps us become aware of the impact our lives are having on the world around us. In essence, we get to see ourselves from the world’s perspective, instead of our own. The process of Naikan reflection is relatively simple. It is based on three questions:
(1) What have I received from ____?
(2) What have I given to ______?
(3) What troubles and difficulties have I caused ______?
These questions provide a framework for reflecting on parents, friends, teachers, siblings, colleagues, children and partners. We reflect by answering these questions within a defined period of time. The time period we examine can be as short as a day or as long as three to four years.”
The cooler months at the end of the year are the perfect time for reflection. Several years ago I was enrolled in a course with Phoenix Rising Yoga Therapy. They challenged us to a 30-Day Naikan journal for the month of November. We know it takes 30 days to make a habit so November fit that perfectly. For 30 days, I logged at the end of the day what I received, gave and what troubles and difficulties I caused. Overall, it brought me more appreciation for the little things. Yes – I did gift pizzas from the Pizza Garage to my sister’s house for dinner last night. I also received two free glasses of wine and a comfy couch to sit on. The world has a natural give and take.
Over the past few years I have been having couples who come in for yoga therapy practice Naikan with each other and have been privileged to witness clients express gratitude for their partner while at the same time being able to acknowledge their
mis-steps in a safe, non-judgmental, humble space.
So what’s the connection between this and the hectic holiday season? The holidays can be very depressing for many, or load up some of us with feelings of restlessness and unnecessary anxiousness. These daily Naikan reflections encouraged me to appreciate the small things. A co-worker who found an email for me when I was swamped. The outstanding advice I get via text on a nearly daily basis.
If you feel like you are giving too much (“pouring from an empty cup) or experiencing compassion fatigue that has been so prevalent since the pandemic began, this might be for you. As a busy woman, you may be hesitant to look – but there is something powerful about seeing it in writing and seeing where you can add more receiving, or even a little less giving to your day in and day out.
This holiday season will be difficult for so many this year. Why make it unnecessarily difficult? The Naikan practice is an important reminder of the importance of presence. For myself, I had caught myself trying to read a text message quickly, not reading it fully, responding and causing someone else a headache.
Running late, frustrated at myself for not giving myself enough time
“This holiday season will be difficult for so many this year. Why make it unnecessarily difficult?”
I got short with the girl behind the counter at the coffee shop. Naikan can be a helpful reminder that the world is not always out to make life hard. Sometime we make it harder than it needs to be. Our actions have a ripple effect. If we could all make our ripple a little less negative, all of our inner circles could find a little
bit more peace this holiday season. I encourage you to practice this for 30 days, especially during this time of the year where it’s hard to slow down. Bonus: A week of this may also bring a little bit of clarity around what you really need to get folks on your gift list.
Does embodied self-reflection interest you? Visit PenfieldYogaTherapy.com to schedule a free phone consultation with Kaitlyn Vittozzi, C-IAYT Yoga Therapist.
FILL YOUR CUP
BY LORI BRUTON
TAKE TIME TO REFLECT, DESIGN, AND ALIGN
It’s the most wonderful time of the year—but how are you filling your cup beyond hot cocoa or lattes? Are you where you want to be? This season invites us to pause, reflect, and celebrate the defining moments of our year. What did you do? Where did you go? No doubt there has been laughter and some tears. A lot can happen over the course of a year, especially in the blink of an eye.
Celebrate your life. You’re still here despite all the ups and downs, your resilience abounds. Don’t let stress or self-sabotage take you out. It can cause dis-ease. Did you know that unhealed emotional hurts can present as physical sickness? Toxic thoughts and patterns get stored in our cells. I experienced this firsthand.
When we’re stuck, it’s often a sign that a basic need isn’t being met. Self-sabotage emerges when we feel undervalued and unworthy. It shows up in forms of avoidance and escape like procrastination, self-medicating, and perfection, setting the bar so high that it’s always just out of reach, diminishing our self-belief until we fear we have nothing to say and can never do or be enough.
frustrated and discouraged with ourselves and feel guilty. I was traveling that road of guilt and shame, and it almost cost me my life. I love to travel and take road trips, but I learned never to pack for a guilt trip.
Are you ready to fly? Are you playing too small? Don’t be afraid to put
Park or experience fine dining at Stirrups located in the The Equestrian Hotel in Ocala, Florida. The most memorable experience that I treasure this year was Grandview Clydesdales, a working farm in Dunnellon, Florida. Owners, Shannon and Karen Cobbs, are preserving a legacy of excellence.
yourself out there. You have so much potential. Don’t be afraid to take that leap. I care about you, and I want to see you soar.
This can lead to shutting down, burning out, or giving up. We get
You are worthy of living life at your highest potential. Paint the picture of your ideal life. It’s possible. I never thought I would get to fly on a private jet, go horseback riding at The Canyons Zipline & Adventure
What legacy are you creating? If you are not living the life you desire, why not? It’s possible. What if you don’t do anything to improve your situation? You could miss out on the life you were meant to live. You are capable of so much more than you realize. If you need help, just ask me.
For me, taking action meant returning to my love of writing—travel writing, to be specific. By tapping into my creativity and passion, other areas of my life began to flow more freely. Reflecting on my life revealed areas of resistance holding me back, but once I identified and addressed those patterns, breakthroughs followed. Now, opportunities are appearing—editors publish my articles, people hire me as a coach, and invitations to speak inspire me to keep moving forward.
Spark your creativity and stir up your passion. Add a dash of love, laughter, and adventure, and you have the perfect recipe for a fulfilling life. Those of us in Rochester, New York, need to expand our horizons now and then. If you like to travel, consider
{ THE LORI FACTOR }
“Let me encourage and empower you. I can help you align and see your value.”
exploring the Horse Capital of the World in Ocala, Florida. It’s more than a destination; it’s an experience that nourishes the soul. So, take a break from the grind. Fill your cup. Visit the The World Equestrian Center (WEC) that will remind you of the beauty in faith as you take time to reflect in the tranquil chapel, the power of family, and the joy of fun. Connect with the majestic horses that define the region, you’ll find something extraordinary here.
Let me encourage and empower you. I can help you align and see your value. You will have clarity and confidence to reach your Highest Potential. It’s important to do the inner work on yourself. Believe in yourself and know that anything is possible. With the right mentors, a clear vision, and daily action, you can transform your life and make your dreams a reality.
Are you ready to align and have lasting transformation so you can live the
life you were born to live? If so, I would be honored to guide you on this journey with my breakthrough process.
Get my holiday special. Give yourself the gift of Breakthrough and Transformation. You’re worth it! Much Love and Merry Christmas to you and your family.
