Receivables Recovery Solutions (RRS) Style Guide by Kelly Vanek

Brand Style Guide

Dear RRS Family: Corporate Office: 126 South Walnut Street Kennett Square, PA 19348

610-444-1164 610-444-2998 (fax)

With the help of RRS staff and leadership, we have embarked on a quest to strengthen the RRS – Access to Revenue brand. Like many successful organizations, we understand that our brand is a strategic asset that establishes our organization in the marketplace, both in our region and beyond. We are committed to building our brand and positioning RRS for continued success.

Business Operations: 1437 Hurffville Road, Deptford, NJ 08096 856-481-4008 610-241-4678 (sales) 856-302-6182 (fax)

accessRRS.com

Our brand is intended to bring consistency to our communications, media, sales and marketing channels. A commitment to consistent brand implementation: • Raises awareness of our services • Provides a foundation for cohesive messaging • Emphasizes our proactive approach to serving our healthcare industry clients We intend to provide tools, through the branding effort, to present RRS and the Access to Revenue message in a fresh, forward-looking, professional light. We hope everyone will share our enthusiasm for moving forward. Thank you. Mary K. Deitz CEO

The purpose of this document is to provide guidance on the correct usage of the Receivables Recovery Solutions (RRS) logo and brand elements by authorized partners who are developing partner-branded marketing materials. Please review this guide before developing client-facing, public-facing, media and stakeholder materials. Guidelines must be followed.

Contents Chapter 1 • Introduction

Focusing on the RRS brand Guiding principles Three areas of focus Branding objectives

3 4 5 5

Chapter 3 • Our Message

Voice 7 Communication channels 7 Keywords 8 Guidelines 8

Chapter 2 • Our Logo Introducing the logo identity Logo Color palette Using the logo graphically Formats and usage DO’s and DON’Ts checklist

10 10 11 12 14 14

Chapter 4 • Our Typography

Adding typography URL Logos Protecting Assets

15 16 16

1. Introduction Focusing on the RRS brand

At RRS,

we’re one team with several locations, striving to serve healthcare facilities and physician practices by providing “Access to Revenue.” Focusing on small details, we deliver results in three key areas: 1. Managing legacy system EHR accounts receivable; 2. Resolving insurance claims balances and denials; 3. Analyzing and evaluating data for businesses intelligence trends and opportunities. In a culture based on our guiding principles, we work to build trusted, enduring partnerships, and we are dedicated to delivering results. Our story is communicated by implementing our brand into every RRS endeavor. We do this through attractive, cohesive, and high-quality materials including compelling photography, simple type and clear infographics. Our overall look is uniquely focused on our clients and their need for A/R management assistance and their need to capture health insurance claims revenue. When we communicate on behalf of RRS — whether by email, social media, trade show displays, or personal interaction, we represent RRS. We must always keep in mind that many people will make judgments and decisions about RRS based on how we communicate. Therefore, it’s worth our time and effort to do so with excellence.

RRS guiding principles Four guiding principles provide RRS’s foundation for both our clients and employees.

Partnership: We create long-term, sustainable value by aligning services to each client’s key metrics and processes, becoming a complementary and unified extension of their patient financial services (PFS) department.

Experience: Our experienced team of billing, collections, IT, and certified coding professionals is supported by advanced technologies and our proprietary business intelligence proven to deliver accelerated account resolution. Our continued investment in employee training promotes low staff turnover, positive corporate culture, and long term success for both clients and employees.

Service: We recognize that each client’s goals are unique. Therefore our commitment to providing unsurpassed customer service is driven by a focus to meet business objectives specifically identified by our customers, and we are determined to deliver highly responsive personal support.

Integrity:

We foster an environment of dignity and respect. Services are rooted in sound industry best practices, moral character, and honesty. Before making decisions, careful consideration is given to the impact on client partners and team members.

Three areas of focus

Voice/Message

Logo Identity

Typography

Our brand style is a single set of guidelines for working with the RRS brand. By eliminating confusion and ambiguity, the style guide helps to develop and promote distinctive and effective communications for and about RRS. By getting everyone “on the same page,” we are able to keep costs down and improve the stewardship of the organization.

Branding objectives • • • • • •

To establish an understanding of why a focus on branding is needed To establish our distinct voice To introduce our refreshed logo To present options for consistent typography To establish guidelines to use the brand effectively. To provide the tools needed to implement the brand in development of marketing, sales and communication materials

2. Our Voice Our brand is strongest and most memorable when we present a distinctive, consistent, and relevant brand voice. Our voice is embedded into all RRS communications, client interactions, and sales initiatives — everywhere we have a presence. It is expressed in our choice of language, images, product offerings, media and partnerships. Our brand voice flows from a series of strategic, internal decisions that map back to our mission and vision. It is established through our organizational commitment to be consistent, engaging and personal. At RRS, our mission is all about helping health systems, hospitals and physicians meet their A/R challenges. Our voice conveys this in a warm, friendly tone that lets clients know we’re their reliable partner — approachable, experienced, results-driven, and flexible. Our language and actions speak in a simple, positive way. Example of copy that embodies our RRS voice “We know your PFS staff is working hard every day; it’s tough to do it all. When small balances go untouched for 30 days, don’t let small balance A/R recovery become a BIG headache. We’ll partner with you to focus on your SMALL balance A/R, so your staff can shift from tedious tasks to high-value projects Give us 20 minutes and discover how SMALL can be BIG for your bottom line.”

Communication channels • Website • Social Media

• Printed Materials • In-house Newsletter

• E-newsletter / blog

Keywords Keywords are ideas and topics that define what we’re about. In terms of online search engines, they are words and phrases that potential clients may enter into search engines. When developing our voice, they help solidify who we are and what we do.

• • • • • • • • •

Revenue recovery Claims resolution Small Balance recovery A/R management Accounts receivable Back office extension Business intelligence Healthcare revenue cycle management Post EHR conversion A/R

• • • • • • • •

Integrity Partnership Trust Analytics Healthcare Outsourcing Bottom line EHR legacy systems

Guidelines • Copy speaks directly to the reader with “you” statements. • Offers benefit statements: “Discover how you can ...” • Simple and straightforward; no flowery, excessive language is used. • There is a clear call to action for connection: “Call today, find out how SMALL can be BIG.” • Be direct. • Be friendly, not formal. • Avoid industry jargon. Write copy as if you’re speaking to someone who’s never heard of RRS before. • Keep it short and simple. Eliminate unnecessary phrases or adjectives. • Avoid long blocks of text. Aim for 10–12 words or less per sentence, 3–4 sentences per paragraph. • For time: Use a colon to separate hours from minutes: 3:30PM. Use 11AM instead of 11:00AM. AM and PM are always capitalized with no periods or space in between. • Unless quoting directly, don’t use “me, myself, or I.” Use “We, ourselves, us.”

2. Our Logo Introducing the logo identity

The updated RRS logo, inspired by the logo instituted at the founding of the enterprise in 2004, is made up of four parts. 1. The RRS text clearly states the company name. 2. The dotted cross icon evokes a connection to the healthcare industry. 3. The blue quadrant symbolizes completing the cross-type symbol and RRS’s ability to integrate and partner with clients to meet specific A/R-related objectives. 4. The Access to Revenue tagline identifies our organization’s niche in the marketplace. Note: Although the legal name of RRS is Revenue Recovery Solutions, only the initials RRS will be used for branding purposes.

Logo Our brand offers three logo options: The primary and stacked versions include “Access to Revenue”; the secondary standard logo stands alone without the tagline. The primary logo is preferred for outward facing communication.

Primary logo

Stacked logo

Standard logo

Access to Revenue

Color palette Consistent color reproduction is an important part of reinforcing the brand. All materials must include a primary, stacked or standard logo using the established colors at 100 percent opacity. The visual design palette includes the logo colors, black, and PMS 654 and PMS 158.

Established colors

Highlight colors

Logo colors CMYK: PMS: Web: RGB:

C85 M48 Y9 K0 7690 1f77b1 R31 G119 B177

CMYK: PMS: Web: RGB:

C32.7 M0 Y91.5 K0 584 b7d545 R183 G213 B69

CMYK: PMS: CMYK: PMS:

C100 M70 Y0 K36 654 Web: 003c7a C2 M63 Y100 K0 158 Web: f17c21

Black and white In some cases, our RRS logo will require printing in blank and white. Areas of the logo that appear blue, should be printed in 100% black; areas that appear in green, should be printed 50% black. The black and white logo should never be combined with a logo color.

Reverse/Inverted When our RRS logo is printed on a dark background, a “reverse” or inverted logo is required. The reverse logo offers two options: White and black and white and green.

Using the logo graphically In order to stay consistent with the RRS brand, itâ&#x20AC;&#x2122;s important to properly use our logos.

Logo proportions

Proportion refers to the relative size and scale of the various elements in a design. It is the relationship between objects, or parts, of a whole.

Access to Revenue The of the logo initial R is aligned with the center cross bar of the tagline A

Logo alignment

Logo tagline proportion

Access to Revenue

Top and bottom of R align with corresponding dots

Tagline initial A aways appears at 50% of the size of the logo R

Logo alignment

Access to Revenue Logo tagline proportion

Tagline initial A aways appears at 25% of the size of the logo R

Access to Revenue

Logo perspective Logos should always be used with correct perspective. Don’t skew or squeeze the logo.

Clear space It is important for our logo to have clear space surrounding it, separating it from other graphic elements. As shown in the example, the logo should sit in an amount of clear space at a minimum of .25”. It is desirable to have more space if design and media allow.

Backgrounds When applying the logo over images, keep it clean and simple. Don’t place the logo over an image if it can’t be clearly seen or looks too busy.

Formats and usage The logo is designed to accommodate reduction and enlargement. For print, EPS and properly formatted TIF files are recommended. The best enlargement of the logo for print purposes will be achieved from an EPS file format. The native EPS file contains vectors that will allow for smooth, quality enlargements. Optimized JPG or PNG files are recommended for digital/web use. PNG files accommodate transparent backgrounds. These files do not include vectors, and should not be used when the logo requires a large format or an enlargement.

Logo DOs and DONâ&#x20AC;&#x2122;Ts Checklist Our RRS brand checklist ensures consistent use of our logo. q The logo is used in the correct colors. q Enough space apears around the logo. q Any logo placed over images or backgrounds, is visible, clean and simple. q The logo is not skewed or squeezed. q The logo does not appear with gradients or textures. q The logo appears in 100% opacity q The proportion of the logo elements are correct. q The logo fonts have not been changed. q Logo elements do not appear as bullet points in bulleted lists.

Adding Typography Typography is the style and appearance of text across communication channels. Our typography creates a professional and inviting atmosphere for RRS. Our brand fonts—in headlines and body text—are clean and legible. We use standard kerning and tracking. Kerning adjusts the space between individual letter forms, while tracking adjusts letter spacing uniformly over a range of characters. Headlines: The RRS letters appearing in the logo use the Gotham font. To ensure the impact of the logo font in print, the Gotham font family has been selected as the standard headline font. Headlines appear in black or RRS blue -PMS 7690, or highlight color PMS 654 (or equivalent web colors). If Gotham is not available, recommended substitute fonts include Montserrat, Myriad, Avenir or Arial. Subheadlines: Subheadlines always appear at least two points smaller than headlines. The font families for subheadlines are Gotham or Avenir. If they are not available, substitute Montserrat for Gotham; Nunito for Avenir. Recommended colors for subheadlines are RRS blue -PMS 7690, RRS green -PMS 584, or highlight color PMS 158 (or equivalent web colors). Body Text: In general, the body text for RRS marketing and communications material uses the Avenir font family. Body text should generally appear in black or RRS blue (PMS 7690) for official documents and marketing/promotional use. Substitute Arial, Myriad or Nunito fonts if Avenir is not available. • Avenir Light or Regular for all body text. • Standard kerning and tracking • Body text should not be condensed or e x t e n d e d • Body text should not be smaller than 10 point In body text or web content, the tagline: Access to Revenue always appears in italic. The style should remain consistent throughout the document.

URL usage The RRS URL should appear as: accessRRS.com The www which was necessary in the past, is no longer required for the website address. Further, the “R”, “R”, “S”should be capitals to remain consistent with brand usage. The URL appears in RRS green (PMS 584), RRS blue (PMS 7690) or 100% black. The font for standalone use is the Gotham family (Arial, Myriad or Montserrat families if Gotham is unavailable).

accessRRS.com

Protecting assets RRS should place the copyright symbol on any original piece of work created for the organization. The standard format includes the year of first publication, RRS and Access to Revenue following the copyright symbol.

Notes

Corporate Office: 126 South Walnut Street Kennett Square, PA 19348

610-444-1164 Business Operations: 1437 Hurffville Road, Deptford, NJ 08096 856-481-4008 610-241-4678 (sales)

accessRRS.com