B P R ORC EES S DB OOO KM
Kelsey Rossignol Graphic Design IV Section 1 Spring 2015 Fredonia, NY
Table of Contents Research
4
Mind Map
6
Logo Thumbnails
7
Logo Developments
10
Logo Possibilities
13
Working Fonts
15
Look & Feel Board
16
Final Fonts
17
Final Logo
18
Collateral Thumbnails
19
Letterheads
20
Envelopes
23
Business Cards
25
Wild Card Collateral
26
Final Collateral
27
Visualization of Collateral
29
Packaging Thumbnails
30
Lid Design Possibilities
33
Final Lid Design
34
Rough Package Design
35
First Doodles
36
Final Package Design
37
Final Packages
39
Brand Book
43
Process Essay
44
IP Report and Time Report
46
Semiotic Essay
47
Research Boredom:
the state of feeling bored.
“The boredom of afternoon duty could be relieved by friendly conversation.”
Synonyms: » weariness, ennui, apathy, unconcern; frustration, dissatisfaction, restlessness, lethargy, restiveness, lassitude; tedium, dullness, monotony, repetitiveness, flatness, dreariness, informal deadliness
Antonyms: » concern, energy, excitement, feeling, interest, liveliness, sympathy, vigor, pleasure
History • “Boredom” first became a word in 1852, with the publication of Charles Dickens’ Bleak House; as an emotional state, it obviously dates back a lot further. • Roman philosopher Lucius Annaeus Seneca talks about boredom as a kind of nausea around 31 AD. • Greek historian Plutarch notes that Pyrrhus became desperately bored in his retirement. Pyrrhus was a Greek general of the Hellenistic period. He was king of the Greek tribe of Molossians of the royal Aeacid house, and later he became king of Epirus and Macedon. He was one of the strongest opponents of early Rome. • In Christian tradition, chronic boredom was “acedia”, a sin that’s sort eventually turns to sloth. By the Renaissance, it had morphed from a demon-induced sin into melancholia, a depression brought on by too aggressive study of maths and sciences. • In the 18th century, boredom became a punitive tool, although the Quakers who built the first “penitentiary” probably didn’t see it that way. In 1790, they constructed a prison in Philadelphia in which inmates were kept in isolation at all hours of the day. The idea was that the silence would help them to seek forgiveness from God. In reality, it just drove them insane. (7)
2
4
3
Benefits
Boredom Art
Help You Avoid A Tech Addiction: Spending too much time using technology and social media has been linked to depression and anxiety, poor academic performance, and poor sleep. Boost Creativity: Resting your brain that can leave your mind feeling refreshed and rejuvenated. Giving your mind a break from the constant stimulation of technology allows it to better take in new things and have new thoughts. Discover New Hobbies & Interests: Use the extra energy you have when you’re bored to try a new activity, you’ll enjoy your time and learn something, whereas if you’re just scrolling through Instagram, you won’t really have gained anything. Help You Cultivate Mindfulness: Mindfulness is the practice of focusing one’s awareness entirely on the present moment. The research has found significant health benefits of mindfulness, including improved sleep, emotional stability and more success with weight-loss. (4)
The Bar at the Folies Bergere
Relieve Stress: Heavy cell phone and technology use has been linked to stress, depression and fatigue in young adults. Take some time to unplug and recharge for improved sleep and less stress.
Édouard Manet, 1882
•The bar at the Folies Bergere shows boredom through the blank stare on her face.
(2)
8
5
(9)
“I really shouldn’t have any dessert. My trainer told me never to eat out of boredom.” William Haefeli.
The Princess that Never Smiled
(6)
Alexander Afanasyev
•A Russian fairy tale of a girl that never smiled, or laugh and was always bored. The king held a contest to whatever man could make she laugh would become her husband, but no one could. Until one day an honest worker feel into a mud and made her laugh. 9
10
5
Mind Map
6
Logo Thumbnails
7
8
9
Logo Developments
10
11
12
Logo Possibilities
b redom b redom
13
B O R E D O M B O R E D O M
R E D O M 14
Working Fonts
BOREDOM BOREDOM BOREDOM BOREDOM BOREDOM BOREDOM BOREDOM
Gill Sans
Kannada Sangam MN
Malayalam Sangam MN
Univers
Figgins Sans
Figgins Sans bold
DIN Alternate Bold
15
Look & Feel Bored
BOREDOM Look & Feel
16
Gill Sans Univers Figgins Sans Figgins Sans Bold DIN Alternate Bold Bodoni Rockwell Garamond
Final Fonts
DIN Alternate Bold Meta OT Thin Meta OT Light Meta OT Book
17
Final Logo
B R E DO M
18
Collateral Thumbnails
19
Letterheads
B R E D OM Dear, Ugia sequis excea eturero minveli citium exerro omnihit iossit la ne praectu ritat. Dae nonecuptaqui quassum dicidendebis ape venda aligene ctoreped ulparum cor aboria doluptio et volendis repe liqui ressim que perum eicid et verumqui culluptaqui corpore hentum rem quibusa nduntur? Quid eliberro dollabo reptatur? B R EDOM Por aut reicit, saepe id ut ulparuntion porenis et quo to doles et dunt aborrunt rendiatem fuga. Itas quiberion essi omnis mo volorro volupta volore eum et quibusd aepratiatur, et rerit, il ex eat. Ga. Erspernatas res et el inveribust dolorem quo volor solumque pos sam soluptatem et occabo. Bea dolupta temporro maximuscidis vendignimaio et fuga. Volupta si odicto conseque net, cus eaquis ea eatecto mi, omnim quam aut audisit, odicto odipiet voloreiur, simodit atatur aut officie ndellor rerum inias et hitemos re eum el ipsunt, aut eos re, verit prenestem facero estrum arum quideliatur? Omnimol uptiis is que nos sa nissit maxim quo maio. Ed eum fugiam, cust, intium faccus molores voluptis volectem in pro optatus et et eum endebis a quam vendus volore nonsenihil iunt quam que lacilibus pratem nos verchil ipsandi con re quia se modis apitas expeditasin necum ium venieniet que commoll accatiost, tota pos pro et doluptat ma santis id magnimus quiandaest officil eiciam, aciist ipsam, odipica tecatenimpor sitistiatem quam sitas et aut dipsam, optatur? Ra et ommodi od que pratiorem dolluptat eum evelita tquae. Ritation culliqui conserum ut vitioresto moluptaquia conseni mporem. Cidebis voluptae nis iunt lam inti con nos aribusa cum enihill iquidelest magnim evelendis remporeiunt, nemqui tes aspero bea dem accus veliquis exerferibus maio ium idelis exera num eicid ut eicimusae es vel ipient vendelenis aut ullor sitaspici quat. Tio. Nam estia si temoleniam sum res esciae. Lecaboresed ulpa quis molorenimus pos as volorrum quiat quisquis in eatiis ipictatur? Magnatusciae reium es simusda sunt as dolupta que conseque enimoluptium laute nobis nes res pratate latus, officias volupicipsae esendaepudit alitam ame parciet etur, vella videm dolorep erernatem fugia cum sitem ut modiae. Namus porumqui iusam ero toruptat possequi non el expeles et vendis erae nes nobissim est laut exerum num aliquam, sequo blant omnis rest, con nobit facerum rerum et modio. Si occae cuptaque porro qui vellaut qui ditatque velitatibus id et fugitiorem fugiatur aut quo berestios ius esed ut fugit venitemporat aliquisimpos sus. Os sit, te pa digent fuga. Andit rempernatus dis reperup tatem. Nam, ulpa dellia denimust, quatus alia voluptas eumendusae sunt volliquas dit, sant eat. Nienita temolo quunt quossit lacid moluptia velitat usaerup itatem abori dolorum eum esciaer unditatiunt pero blabo. Et aute estibus voluptas rehenim agnienis simaio eat atur reprem aut exeria adi denimus, eumquatur repe as audis doluptios ature mo quam qui del et occate enihil in cum reicto cum faciligni dolor suntium ea adigent harchilitas dolutat iostinci omnissit ea esequasseque iur sit et enihil id que re es cumquis et quatemquatem repelictotae net, sequunt odis plam, voluptatur? Sincerely
Kelsey Rossignol
Plano TX, 75023 (555) 455–4082 www.boredom.com KelseyRossignol@Boredom.com
20
BOREDOM Inc. Plano TX, 75023 (555) 455–4082 www.boredom.com
Dear, Berchil il ium adianda pre volor atia quati berspel loreper ibusaeruntio volorem faceatur sitatia quam cus, sam est veremque eri soluptasped magnatis qui atus rehent quae derionet et aliqui nobit aligenis nem. Ovitior re delles enditiati ipsaperum fugia sum nonsequae nonsedissi conemquis modigenimus eum undaectur? Us et doloribus maximo imus est od quam nis sus dolut offic tor modi derum in repti tessit, ut aut occatistest alique eossin rere nim sundell itatibusti namus et landam ipsa volupta tenduciis re perovid estiis qui ut voles evellaboris dolupta turitam verroris evelici tatur? Quia sinctus, nonestiorem faccae cum idesequ ossitat. Ne laborios volupti deles ea niminve lescill orruptium cum iliquistis idiatur maio molorerit officim agnihil magnime nihilibusae volupit lit, ne cus et laboraes ressim fuga. Re sam faci ut ipsapiet que quas denihit atent. Otatior resti omnimpore nisto volo bla quos eostiones aperes as minciam, omnimuscid quiae ium eostrum consequamus cuptasit aborion pel magnam quam vent omni berum qui dit ipit lam que et pera peditio. Suntibus plabor simi, ut ex explabo rrovit experspid et aliti blanis doluptatus mil magnit erum rempore mquamus esciur saescitem fugia dollo volorat ectaten tuscium exerent oriberi in reium alique moloria esequia que rem voles dolorrorum ab iunt fuga. Ut pa nulparupta conet libus, seque ant landendi cum volupitibus. On restio omnimos ne vit idipsant lite ipienih iliquodic tem fugit alia nis modiatur accat. Experum nis volor si doluptas cum quo quas maxim endiand errovidem archil il modit es qui aliquam quiaerro bea sunt modiore cestin evel modit, untiust explandae liberspid ea sumentis molorent ex eossum evelest, sedis dit ut ium eaqui quatior ecepudandi di sequi adicitae eumquo et haritae sitionseque nat iur? Luptati temporum nectam quiatur rerspidipic to exces nos acesequi offictatus ex eaque molores sit intibus, at aliquam, et fugit odis dolessitibus ea dolestior molorerumquo ent. Am, torrovid et lictibus idebit impos ma simpost endestium fugitiae. Itam sa sinctur, ilitas eum quo blaceperum quundipsum aute cus dis et, es qui ipsapid quam ulpa Sincerely
21
B R E DOM Dear,
Kelsey Rossignol CEO
B R E DOM
Berchil il ium adianda pre volor atia quati berspel loreper ibusaeruntio volorem faceatur sitatia quam cus, sam est veremque eri soluptasped magnatis qui atus rehent quae derionet et aliqui nobit aligenis nem. Ovitior re delles enditiati ipsaperum fugia sum nonsequae nonsedissi conemquis modigenimus eum undaectur? Us et doloribus maximo imus est od quam nis sus dolut offic tor modi derum in repti tessit, ut aut occatistest alique eossin rere nim sundell itatibusti namus et landam ipsa volupta tenduciis re perovid estiis qui ut voles evellaboris dolupta turitam verroris evelici tatur? Quia sinctus, nonestiorem faccae cum idesequ ossitat. Ne laborios volupti deles ea niminve lescill orruptium cum iliquistis idiatur maio molorerit officim agnihil magnime nihilibusae volupit lit, ne cus et laboraes ressim fuga. Re sam faci ut ipsapiet que quas denihit atent. Otatior resti omnimpore nisto volo bla quos eostiones aperes as minciam, omnimuscid quiae ium eostrum consequamus cuptasit aborion pel magnam quam vent omni berum qui dit ipit lam que et pera peditio. Suntibus plabor simi, ut ex explabo rrovit experspid et aliti blanis doluptatus mil magnit erum rempore mquamus esciur saescitem fugia dollo volorat ectaten tuscium exerent oriberi in reium alique moloria esequia que rem voles dolorrorum ab iunt fuga. Ut pa nulparupta conet libus, seque ant landendi cum volupitibus. On restio omnimos ne vit idipsant lite ipienih iliquodic tem fugit alia nis modiatur accat. Experum nis volor si doluptas cum quo quas maxim endiand errovidem archil il modit es qui aliquam quiaerro bea sunt modiore cestin evel modit, untiust explandae liberspid ea sumentis molorent ex eossum evelest, sedis dit ut ium eaqui quatior ecepudandi di sequi adicitae eumquo et haritae sitionseque nat iur? Luptati temporum nectam quiatur rerspidipic to exces nos acesequi offictatus ex eaque molores sit intibus, at aliquam, et fugit odis dolessitibus ea dolestior molorerumquo ent. Am, torrovid et lictibus idebit impos ma simpost endestium fugitiae. Itam sa sinctur, ilitas eum quo blaceperum quundipsum aute cus dis et, es qui ipsapid quam ulpa Sincerely
Plano TX, 75023
22
(555) 455–4082
www.boredom.com
KelseyRossignol@Boredom.com
Envelopes Boredom Inc. 001 Normal Road Plano, TX, 75023
Kelsey Rossignol 159 McDermott Street Newark, NY, 14513
B R E DOM Boredom Inc. 001 Normal Road Plano, TX, 75023 B R E D OM
Kelsey Rossignol 159 McDermott Street Newark, NY, 14513
B R E DOM
23
Boredom Inc. 001 Normal Road Plano, TX, 75023
Kelsey Rossignol 159 McDermott Street Newark, NY, 14513
B R E D OM B R E DOM
Boredom Inc. 001 Normal Road Plano, TX, 75023
Kelsey Rossignol 159 McDermott Street Newark, NY, 14513
B R E D OM B R E D OM
24
Business Cards Front
Back
BOREDOM Inc.
B R E D OM
Kelsey Rossignol Plano TX, 75023 (555) 455–4082 www.boredom.com KelseyRossignol@Boredom.com
B R E DO M
B R E DOM Kelsey Rossignol Plano TX, 75023 (555) 455–4082 www.boredom.com KelseyRossignol@Boredom.com
B R E DO M
B R E DO M Kelsey Rossignol B R E D OM
Plano TX, 75023 (555) 455–4082 www.boredom.com KelseyRossignol@Boredom.com
Kelsey Rossignol
Plano TX, 75023 (555) 455–4082 www.boredom.com KelseyRossignol@ Boredom.com
B R E DOM B R E D OM
25
Wild Card Collateral
B R E DOM Ice Cream
B R EDOM
B R EDOM B R E D OM
B RIceECreamD O M
B R E D OM B R EDOM
B R E DO M
B R E DO M B R E D OM
26
Final Collateral
B R E DOM
Kelsey Rossignol CEO
Dear Mrs. Smith Alice was beginning to get very tired sitting by her sister on the bank, and B R Eof DOM of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, ‘and what is the use of a book,’ thought Alice ‘without pictures or conversation?’ So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her. There was nothing so VERY remarkable in that; nor did Alice think it so VERY much out of the way to hear the Rabbit say to itself, ‘Oh dear! Oh dear! I shall be late!’ (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but when the Rabbit actually TOOK A WATCH OUT OF ITS WAISTCOAT-POCKET, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it, and fortunately was just in time to see it pop down a large rabbit-hole under the hedge. In another moment down went Alice after it, never once considering how in the world she was to get out again. The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she passed; it was labelled ‘ORANGE MARMALADE’, but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so managed to put it into one of the cupboards as she fell past it. ‘Well!’ thought Alice to herself, ‘after such a fall as this, I shall think nothing of tumbling down stairs! How brave they’ll all think me at home! Why, I wouldn’t say anything about it, even if I fell off the top of the house!’ (Which was very likely true.) Sincerely
Plano TX, 75023
(555) 455–4082
www.boredom.com
KelseyRossignol@Boredom.com
27
Boredom Inc. 001 Normal Road Plano, TX, 75023
Kelsey Rossignol 159 McDermott Street Newark, NY, 14513
B R EDOM BOREDOM Inc. Kelsey Rossignol Plano TX, 75023 (555) 455–4082 www.boredom.com KelseyRossignol@Boredom.com
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B R E DO M B R E DOM
B R E DOM
Visualization of Collateral
29
Packaging Thumbnails
30
31
32
Lid Design Possibilities
B
DO
M
D O M
R EDO E
M B R EDOM
O ne P
int (473 mL)
Plain
BB O
RE
V a m nil ea l a F lavored Ice Cr
B R E DOM
Vanilla B Vanilla R EIce DOM Cream
O ne P
int (473 mL)
B R EDOM
O ne P
int (473 mL)
33
B
RE
DO
M
Final Lid Designs
BB O
R EDO E
B
BB O
RE
DO
M
D O M
R EDO E
34
int (473 mL)
D O M
BB
Chalky
Strawberry O ne P
M
M
Barely
DO
int (473 mL)
RE
O R EDO O ne P
M
Vanilla
B
E D
O M
M
Plain
Chocolate One Pint (473 w)
m rea ce C
V a nill aF
B R E DO M
R E DO M Vanilla Ice Cream
Rough Package Design
B R E D OM
int (473 mL)
INGERDIENT
D O M
DO B RE
30% 2% 7% 0%
Vitamin A 10% • Vitamin C 0% Calcium 15% • Iron 0% *Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Total Fat less than 65g 80g Sat Fat less than 20g 25g Cholesterol less than 300mg 300mg Sodium less than 2,400mg 2,400mg Total carbohydrates 300g 375g Dietary Fiber 25g 30g
M
Plain
Vanilla
Pint One L) m 3 (47
O ne P
Nutrition Facts
Calories 250
M O D RE ED B R
Pint One L) m 3 7 (4
OM
Ice Cream d e r o v a l F Vanilla
Finish
INGERDIENT
S:
Amount Per Serving
Calories from Fat 140
Total Fat 16g Saturated Fat 10g Trans Fat 0.5g Cholesterol 90mg Sodium 50mg Total Carbohydrate 21g Dietary Fiber 0g Sugars 20g Protein 4g
Start
int (473 mL)
Serving Size 1/2 cup (107g) Servings Per Container 4
B
40005
25% 50%
O R EE D O
Cream e c I a l l Vani
% Daily Value*
M
B R
M O D E
Calories from Fat 140
Total Fat 16g Saturated Fat 10g Trans Fat 0.5g Cholesterol 90mg Sodium 50mg Total Carbohydrate 21g Dietary Fiber 0g Sugars 20g Protein 4g
76840
Calories 250
8
Amount Per Serving
Cream, Skim Milk S: , Liuid Sugar (Sugar, Water), Water, Egg Yolks, Sug ar, Guar Gum , Vanilla Extract, Vanilla Beans, Carrageenan.
0
M
Nutrition Facts
Serving Size 1/2 cup (107g) Servings Per Container 4
BB
DO
int (473 mL)
RE
O ne P
O ne P
B
B R E DO M
Cream, Skim Milk , Liuid Sugar (Sugar, Water), Water, Egg Yolks, Sug ar, Guar Gum , Vanilla Extract, Vanilla Beans, Carrageenan.
% Daily Value*
25% 50%
30% 2% 7% 0%
Vitamin A 10% • Vitamin C 0% Calcium 15% • Iron 0% *Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Total Fat less than 65g 80g Sat Fat less than 20g 25g Cholesterol less than 300mg 300mg Sodium less than 2,400mg 2,400mg Total carbohydrates 300g 375g Dietary Fiber 25g 30g
0
76840
40005
8
35
First Doodles
36
M Plain
Vanilla O ne P
int (473 mL)
B
RE
DO
M
Nutrition Facts
INGERDIE
Serving Size 1/2 cup (107g) Servings Per Container 4
D O M
Amount Per Serving
M O D E DO B RE
M
0
% Daily Value*
25% 50%
O R EE D O
am Ice Cre a l l i n a Plain V
Calories from Fat 140
M
B R
Calories 250
Total Fat 16g Saturated Fat 10g Trans Fat 0.5g Cholesterol 90mg Sodium 50mg Total Carbohydrate 21g Dietary Fiber 0g Sugars 20g Protein 4g
NTS: SKIM MILK, LIQ CREAM, UID SUGAR (SUGAR, WAT ER), WATER, EGG YOLKS, SUGAR, GUA VANILLA EXTRAC R GUM, T, BEANS, CARRAG VANILLA EENAN.
30% 2% 7% 0%
Vitamin A 10% • Vitamin C 0% Calcium 15% • Iron 0% *Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Total Fat less than 65g 80g Sat Fat less than 20g 25g Cholesterol less than 300mg 300mg Sodium less than 2,400mg 2,400mg Total carbohydrates 300g 375g Dietary Fiber 25g 30g
Barely
76840
40005
8
BB
Final Package Design
Strawberry Start
Finish
Pint One L) (473m
O ne P
int (473 mL)
A C INGERDIENT E U R M U Z H Nutrition Facts S: SKIM MILK, STR CREAM, A I P D U J K AWBERRIES, I S Serving Size 1/2 cup (107g) T C LIQUID SUGAR W L E B L A (SUGAR, U C O Servings Per Container 4 WATER), WAT S H Y O E T K U I T ER, R SUG B AR, S W EGG L T YOLKS, GUAR T E E R W Amount Per Serving GUM R D X D Y , CARRAU O P GEENAN. E L F S O E R L Calories 180 Calories from Fat 90 R K A D N I T Y T A S D V N E T F % Daily Value* L N U Y A Y F Y U U H T H T H G D A T G K G Total Fat 10g 15% T H U U G F N H M R Y P A Saturated Fat 6g 30% H G B F S I K N F W Q L V D B A S J Y W N A F S A Trans Fat 0g E O W S E S Z R R Y C Cholesterol 60mg 20% W I A H A K P Q U G X D A K E G T S D Z Sodium 35mg 1% B I H F S I D J C D O G B I K H E A D Total Carbohydrate 19g 6% I G O A D F B A V N V R D D Fiber 0g 0% H D A Dietary M B H O J B S Sugars 18g V B F O C D R R B T N A R Protein 3g E L W D V F X B I J V I B Y R T B C • Vitamin C 15% O U G U H J M K B Vitamin A 8% E U I N T N E Calcium 10% • Iron 0% I V Y O A F L T H *Percent Daily Values are based on a 2,000 M K J B Y F S B U F C K J calorie T Y diet. Your daily values may be higher V T Y C T V Y N T D or lower depending on your calorie needs: J C F Y G V H R O G Q K T R D T F N K J D R Calories: 2,000 2,500 L M E X B O I D U L R E DS W C Fat less than 65g 80g S J H E S L U D F Find the Wo D EB G A Total X D W W Sat Fat less than 20g 25g H F F V B D rds J S M Cholesterol less than 300mg 300mg N V A Z S R D R YA W S W R D U N DULL Sodium less than 2,400mg 2,400mg A B F I J Y F N BL Total carbohydrates 300g 375g E Z F C H Y G T G Y AH U H S V A Y APATHY EN 25g 30g B H I N Dietary Fiber F J K E R NUI L O J I V G U D R Y Y D L S I F Y O R K N E S C H V T T 0 R U 76840 40005 F D B I A W J B 8 I S N A Q O M One Pint I J ) L M (473m O
B
M O D RE
Bare
e erry Ic b w a r t ly S
Cream
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B
RE
DO
M
D O M
BB
O R EE D O
M
Chalky
Chocolate O ne P
Nutrition Facts
INGERDIENT
Serving Size 1/2 cup (107g) Servings Per Container 4 Amount Per Serving
B R
EDOM
ce olate I c o h C Chalky
Pint One L) (473m
38
Calories 260
Cream
DO B RE
Calories from Fat 108
Total Fat 12g Saturated Fat 7g Trans Fat 0g Cholesterol 40mg Sodium 65mg Total Carbohydrate 34g Dietary Fiber 2g Sugars 27g Protein 4g
M
int (473 mL)
% Daily Value*
18% 35%
13% 3% 11% 8%
Vitamin A 10% • Vitamin C 0% Calcium 10% • Iron 15% *Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Total Fat less than 65g 80g Sat Fat less than 20g 25g Cholesterol less than 300mg 300mg Sodium less than 2,400mg 2,400mg Total carbohydrates 300g 375g Dietary Fiber 25g 30g
S: UID SUGAR (SU CREAM, LIQGAR, WATER), SKIM MILK, WAT ER, SUGAR, COCOA (PROCE SSE ALKALI), WHEAT D WITH FLOUR, COCOA POWDER, SOY BEAN OIL, EGG YOLKS, INVERT CANE SUGAR, EGGS, EGG WH ITES, GUAR GUM, SALT, CAR RAG VANILLA EXTRAC EENAN, T, BARLEY FLOUR, MALTED SODIUM BICARBONATE.
I Spy
• 3 arrow s • ice crea m cone
• a rocke t ship • a cat • 9 stars • a magn et • set of ca rd • a lightb s ulb • a footp rint • a cup o f tea • 7 heart s
0
76840
40005
8
Final Packages
39
40
41
42
Brand Book
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Process Essay
The first part of this assignment was to represent an assigned emotion. I was randomly
assigned Boredom. When starting my research I tried to look for things such as colors and symbols that represented boredom. I first looked up the definition and the synonyms and antonyms of boredom so that I could have a general idea of what it is. After that I was lucky enough to find a history of boredom. After that I looked for symbols of boredom and what they meant and the benefits of being bored. Lastly I found works of art that show boredom. The next step in this process was to do more brainstorming to help get more images and more was to represent our emotion in a way we never thought of. So I made a mind map; the mind map helped me expand my ideas in a way that I never pictured it before especially in the “how is it expressed?” area.
The next part of the assignment was to finally start sketching logo ideas. The first part
was to make fifty thumbnails. The first twenty thumbnails had to represent icon, index and symbols of our emotion. I stated off by making a literal bored, and then I did things that represented waiting such as the “take a number machine,” yawning, waiting in line and loading. The next thirty thumbnails I had to come up at least four concepts. My sketches were about loading and waiting, things people do when they are bored, doodles surrounding the word, and a sloth because it’s so slow. I then did more thumbnails to build off my better previous ideas. I expanded using the hourglass, the waiting ticket, and I played with the word and having it falling over. I then took my best two ideas and developed them further in a larger scale of 8”X8” inches. The first idea was about using the hourglass to replace the first O in the word boredom, I also had it replace the B once. My second idea was to use the ticket to represent the M in the word, but I also had the letter in the ticket to show the writing the ticket would have on it. The next step was to digitize my best ideas in size 5”X5”inch and 1”X1” inch to see how it would work in different sizes. I still developed two idea. I did the hourglass replacing the O and the ticket as the M. While developing the logos further I also created a look & feel bored. On my look and feel bored I wanted to represent what boredom could look like. I have color pallets, textures, patterns and typefaces. I also have art that’s representing boredom or a bored expression. Lastly I finalized my logo. I went with the hourglass replacing the O. I started with a digital looking hourglass, but I decided that it wasn’t versatile enough to be seen I’m many settings besides on a computer. To change this by curving the edges and making the sand a solid shape rather than pixels. I also make the decision to use Din Alternate Bold because like the hourglass its geometric but it has curves that match the style. Its also important that the hourglass has the same
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caplin and baseline.
The next step in the process was to make collateral, a letterhead, envelope, and busi-
ness card, but we also had to make a wild card piece. The first step was to do twenty thumbnail sets of the collateral. I wasn’t really sure what to do with this part except to make unified pieces. I tried to use shapes from my hourglass to create form on the page. From there I digitized three of each. My first idea was to take the inner shape of the hourglass as a form on the page that also acted as a kind of border. The second was to have the hourglass stand-alone and the last idea was to doodle. From these ideas I went with the doodles and also combined the shape idea on the business card. The collateral was filled with doodles but lefts room around the text so that it would still be legible. I used Din anytime boredom was used and then I used Meta OT for the supporting font. I used Meta Book for the body copy on the letterhead. I used Meta Light for the main paring, it was on all the collateral. For my wild card piece I made an ice cream truck in Illustrator. For the truck I stuck to my color scheme to black and white and made it very plan and classic except or that back that has the doodles on it and the logo on all sides. I also made a little menu on the one side and made a few icons to represent the different ice cream options. Packaging was the next step in the process. First I had to decide what to package. For the thumbnails I chose three things. I did plain yogurt, and vanilla ice cream because they are the most boring flavors. For the third product I did pens because of the doodle idea and that would be what you doodled with. I decided to package the vanilla ice cream. I then had to find a temple to have the form and proportions so I bought a Ben&Jerry’s Ice cream and cut it at the seam and then traced the shape and scanned it in. I then began designing the packaging, I had one that was an interactive maze and the other was a doodle package. From there I decided to make three flavor: plain vanilla, barely strawberry, and chalky chocolate and make them all interactive. The plain vanilla was the maze with a maze design the remaining packaging. The strawberry became a word search with words that are synonyms of the word boredom and the letters wrapping the whole package, and the chocolate became I Spy in the style of doodles. From there I had them printed and I wrapped them around Ben&Jerry’s containers to make them look like actual products. I then photographed them individually and as a group. Lastly I made a brand book that was basically a rulebook to how my logo could be used and how it couldn’t be used.
I honestly really liked this assignment and how my product turned out, so I wouldn’t
change anything. I learned a lot from this assignment, mainly when designing the packaging and the brand book. I actually learned how to make packaging and that there are a lot of free temples that you can use. For the brand book I learned that you have to learn to be specific when saying how something can be used such as the type size and leading. I learned the actual purpose of the brand book and why it’s so important to have one.
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IP Report And Time Report Kelsey Rossignol owns all the rights to the artwork used on the packaging and collateral. The font DIN Alternate was drawn by Albert-Jan Pool. The Font Meta OT was designed by Erik Spiekermann. SUNY Fredonia owns the rights to these fonts which gives me a student of SUNY Fredonia the right to use it.
Time Report
2h
14h
1d 12h 1d 3h
3h 2h
2d 20h
Research
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Sketched
Digitizing
Photographing
Assemblage
Critique
Other
Semiotic Essay
For this project, I worked to create a brand that would represent the emotion boredom. My icon of an hourglass represetents an hourglass because it looks like an hourglass so it is what it looks like. The hourglass is indexical of boredom because of the insinuates time passing time and representation of flowing sand is also indexical of boredom for the same reason. For my packaging the games are indexical of boredom becsuse it represents busy work. People do busy work when they are bored to give them a form of entertainment. The word boredom is a symbol of because it says what it is.
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