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IN THE SPOTLIGHT: COMMUNICATIONS & MARKETING
IN THE SPOTLIGHT
In this issue we look at the COMMUNICATIONS & MARKETING and HOTELS, CONFERENCES & EVENTS sectors in the Northamptonshire area
GETTING THE RIGHT RESULTS A national award-winning marketing and communications agency is delivering an evidence and results-based service to fellow Northamptonshire Chamber members. Ashley Riley Communications brings a ‘Think, Plan, Do’ approach to its work. It has delivered success for its clients in one of the most challenging economic times. “There are many marketing and PR agencies who like us can work with businesses to create a clear strategy and develop activity plans,” said managing director Ashley Riley. “Many of them can also deploy marketing and communications tools and approaches but very few of them, if any, apply the ‘Thinking’ to that work – where intelligent research underpins everything that is done. I am passionate about our work as a marketing and communications agency helping firms find, retain and grow, more profitable customers and clients. Today more than ever business needs results from its marketing and that is who we are and what we do.” Ashley and his team are working alongside fellow Chamber members such as Stanair Industrial Doors, Trilogy Leisure, Video Inn Productions and others. ‘BUSINESS He added: “It is great to work in partnership with NEEDS RESULTS fellow Chamber members. FROM ITS “No business has the time, energy or resource to market to people that will never use their services or MARKETING’ products. That is why evidence-based market orientation has to underpin everything that we do. Followed by research-led planning and delivery, it means our clients are engaging the right people, in the right place at the right time in 2021.” Ashley Riley and Claire Wellington from Trilogy Leisure
Visit: www.ashleyrileycommunications.co.uk
TAILORED PR PACKAGES FOR YOUR NEEDS A new ‘Adapt, Recover, Rebuild’ package has been launched by Pilkington Communications to help UK businesses rebuild after the challenges of coronavirus. These eight-week PR packages, which the communications experts tailor to precisely meet each organisation’s needs and objectives, are proving popular with businesses and charities. Among those being supported are virtual assistant business Alchemy VA, Brackmills Industrial Estate, Daniel Granger Hairdressing, cancer support charity The Lewis Foundation, social enterprise Track NN and Delapré Abbey. Director Jessica Pilkington said: “Our packages provide short-term and focused PR and communications support. What one organisation needs will rarely suit
Cassia House, Jessica Pilkington & Kim Hughes of Pilkington Communications
another, so it’s important they’re bespoke. “For example, while two organisations may both want new leads, they’re likely to need
different communications support to achieve this. “If your website is your main point of sale and promotion that needs to be a focus, along with
your social media which should link to key areas on your site,” said Jessica. “Positive press coverage may be on your wish list, but ensure you include a ‘call to action’. What do you want readers or viewers to do – visit your website, follow you on LinkedIn, sign up to your newsletter? “We can’t currently rely on footfall or events to promote our businesses so it’s never been more important to get all your communications channels spot on, with a consistent tone of voice, clear messaging and analytics.” Jessica will also share PR tips at the ChamberLIVE: PR & Comms – Adapt, Recover, Rebuild event on 20 April. Visit: pilkingtoncomms.co.uk/prpackages APRIL/MAY 2021 inbusiness 21
