Pautler Farms Estates - Developer Presentation

MARKETING AND SALES STRATEGY

PREPARED FOR PAUTLER FARMS ESTATES

PRESENTED BY JEFF PYLE & AMANDA EDMONDSON

ESTABLISHED 1981

Originally from Cleveland Ohio I moved to Northern Colorado in 2010. My family chose the area due to the great school systems, views, activities and healthy lifestyles. We have family in the area and my wife Lindsey grew up in Wyoming (story of how we met will have to be over coffee). We couldn’t be happier to live in the area and have been lucky enough to own houses in Fort Collins, Windsor and Timnath.

I became a Real Estate Agent because I enjoyed the excitement of buying and selling properties that start new chapters in our lives. Personal relationships are built between Realtors and Clients to fully understand the needs of each person and the properties that will be affordable to meet all your needs. I promise to be ethical, honest and direct in every aspect of the transaction. I also commit to responding personally to every inquiry as soon as possible and keep open communications between clients and myself so we do not miss an opportunity.

I truly enjoy the process of real estate that includes relationship building, negotiating and problem solving. I am dedicated and loyal to anyone who puts their trust in me to represent their best interests. Please call if you have an inquiry about buying or selling a home and would like to talk to someone you can trust.

As a top-performing REALTOR® in Northern Colorado, I have the privilege of living in a community that is as stunning as it is welcoming. My journey here began in the Washington D.C. metro area, but my husband and I knew we had found our forever home as soon as we set foot in this beautiful part of the country. From the majestic Rocky Mountains to the clean air and laid-back lifestyle, Northern Colorado had us hooked from day one.

My commitment to my clients is unwavering, and I approach every transaction with a client-focused mindset and a dedication to advocacy. But don’t just take my word for it - I was honored to receive the 2021 Fort Collins Board of REALTORS® Good Neighbor Award, and in 2021 and 2022, I served as the Chair for the Fort Collins Board of REALTORS® Community Outreach Program. These accolades are a testament to my commitment to making a positive impact in the lives of those around me.

“Jeff was instrumental in the sale of my home. He worked day and night to ensure a smooth process. To say I didn’t lift a finger is a complete understatement. He even had people shovel the driveway of the vacant property multiple times when it snowed! In addition to all the effort Jeff and his team put towards selling my house he also smoothly negotiated a better deal, keeping emotions and personal feelings out of the negotiations when I was unable to. I’m very thankful for the teams help in this process and look forward to working with them again in the future.”

“Jeff and Amanda provided an amazing, easy, and stress free experience. They were both really accomodating of our busy schedules and mae the process smooth and simple. We were even able to close early!”

“We are full of gratitude and grace because of Jeff Pyle’s guidance and support of our son’s journey through first-time-house-buying. Always on S’s side. Always sought “the next solution” for challenges. Always cheerful. Always encouraging. Always available. Always gracious. Thank you, Jeff. You have guided our kiddo onto new and lovely possibilities as a home owner.”

“My real estate experience with Amanda Edmondson for exceeded any expectations. She handled my real estate transactions as if it were her own, always looking out for her client’s best interet and supporting the transaction from start to finish. This was a difficult situation where I was out of state through the selling process and never felt disconnected from any steps. Her support in providing the right vendors to take care of all steps was priceless! I would recommend Amanda Edmondson highly!”

“Amanda was attentive, responsive to unique needs, a problem solver and creative in offering supporting services and unique solutions. Highly recommend.”

IN THE AREA

1. No Where But Up Performance Horses

300ft

2.

15.8 miles

3. TPC Colorado

13.9 miles

15.4 miles

AIRPORTS

5. Northern Colorado Regional Airport

| 970.962.2850

Distance: 15.6 miles

6. Denver International Airport

| 303.342.2000 Distance: 45.5 miles

COMING SOON

LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market.

AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES

The exclusive selection of independent brokerages who are invited to be part of LPI offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience.

The award-winning LuxuryPortfolio.com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.

Share of Voice

Share of Voice, in public relations, is defined as the percentage of all online news and broadcast content about a company or brand, compared to that of its competitors, over a specified time period. This graph analyzes the volume of Kentwood and competitor coverage

between January 1, 2022-December 31, 2022 and illustrates Kentwood Real Estate’s commitment to being the real estate thought leader in the Colorado market.

Note: SOV should not include paid placement and advertising in the measurement.

927 EDITORIAL STORY MENTIONS

14.29 Million IMPRESSIONS LOCALLY & NATIONALLY $1.43M

Where do Sellers Find the Widest Variety of Buyers?

A successful sale is based on understanding the buyer. Your Kentwood broker recognizes how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.

The Internet and REALTORS® — Reaching Buyers

Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including Kentwood.com, search engine optimization (SEO) and syndication to top real estate websites.

HIGH QUALITY PHOTOGRAPHY SELLS PROPERTIES

Kentwood believes that good photography speaks volumes, so we hire professional photographers to get photos that showcase every detail of your property. New and fresh photography that speaks to your buyer and helps get your property sold.

VIRTUAL REAL ESTATE

VIRTUAL TOURS

Kentwood Real Estate is known for our use of advanced technology, helping to position our clients at the top of what buyers most desire to see. Among these high-tech tools is our virtual tours — giving buyers and sellers an engaging interactive experience by utilizing drone photography.

PROPERTY VIDEO

These modern videos will marry the elegance and excitement of video with upto-date visual effects and music. A fun and engaging way for buyers to tour a property, video can make a lasting emotional impact.

FACEBOOK, TWITTER, INSTAGRAM, PINTEREST AND BLOG

The project’s social media platforms will be a core strategy of communication by providing exclusive content to increase awareness, and keep the community involved in the progress of the development. Facebook, Instagram, Twitter, and a blog can be used to communicate with the community, spread event awareness, and promote the lifestyle and convenience of the project. Content will be managed on a daily basis with interaction with local businesses and residents, as well as our luxury connections nationally and across the globe.

• Social strategy will be monitored and shifted as necessary to maintain a wide reach and continual upward trend in engagement.

• Social platforms will be used to foster loyalty by posting engaging content which in turn will grow brand awareness.

• Engagement and social interaction will be monitored and addressed to maintain a sense of community.

• Social media will be used to drive traffic and consumers.

• We will work to build confidence in Pautler Farmers Estates.

• We can utilize the Kentwood brand and company by posting on the company pages to get more interaction and awareness from the growing audience Kentwood has already gained.

• Social media can be used to target specific audiences to increase engagement and interaction from the right people. People who will remain interested and loyal.

Kentwood’s network has 9,365 followers across all social media platforms.

IMPRESSIONS

When a user sees a digital ad on their screen. The total number of times your ad was displayed.

Kentwood BOOST’s Home Booster campaigns utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers to homes showcased on Kentwood.com.

ENGAGEMENT

Any interaction with content. For example, clicking the ad and going to the property site.

Properties on Kentwood.com can be advertised on social media through our Social AI Engine using Kentwood BOOST. This powerful platform identifies people who are searching specifically for your type of home and shows them your property’s ad. Our Social AI Engine collects and analyzes all the data in real time so we can show you your property to the people most likely to buy right now.

When the same ad is sent to the same user due to interest in hopes that they’ll engage with the ad.

2022 Home Booster Campaigns Performance

PEOPLE REACHED VS. IMPRESSIONS

Impressions is the number of times your ad has been displayed on social media. People reached is how many people seen your ad in their social fees. People reached can be lower than impressions the user was retargeted with the ad.

INCREASE IN PROPERTY SITE VISITS

TOTAL PROPERTY SITE VISITS

410

AVERAGE VISITS PER PROPERTY SITE

723% IMPRESSIONS

2,200,713

257,594

261,510 AD CLICKS

WITH OUR E-FLYER PROGRAM, YOUR LISTINGS CAN REACH 20,000+ BROKERS ALONG THE FRONT RANGE FROM CASTLE ROCK TO WELLINGTON.

Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing pieces to our network of brokers, which reach 10,000 brokers in the Denver metro area, and another 10,000 in Northern Colorado. This promotes your listings to a network of brokers who represent qualified buyers.

NEWSLETTERS

E-flyers and E-news campaigns can be used to stay in touch with buyers to give them development, event and local happenings information.

KENTWOOD YARD SIGNS

The distinctive green Kentwood yard signs in front of our properties represents the market power of our company. These eye-catching displays not only stand out, they also generate web visits and calls.

NEW ADDITION!

Plot signage will now include QR codes that direct to individual plot site details.

THE DEVELOPER’S CHOICE

Construction projects have been a Kentwood specialty since the early 1990’s when LoDo and Platte Valley were developed. We have become the exclusive listing firm for many of Denver’s finest developers, and what follows is just a sampling of active and completed projects successfully listed by our office. These venues provide remarkable diversity in location, finish, amenities and price.

• 16 Market Square

• 21 Downing Townhomes

• 24 Jefferson Park

• 250 Columbine

• 1818 Clarkson

• 1890 Lofts

• Aria

• Art District Row

• Art House Townhomes

• Berkeley Park Townhomes

ACTIVE & COMPLETED PROJECTS

• Berkeley Pointe

• Clarkson Townes

• Decatur Row

• Denver Julian

• Downing Place

• East Village Flats

• Fire Clay Lofts

• Flour Mill Lofts

• Glenarm Grove

• Hallack Park

• Jackson Street Townes

• Jeff Park

• Lakehouse

• Laurel

• Locale 24

• LoHi Place

• McGregor Square

• North Creek

• Osage Lofts

• Osage Rowhomes

• Park Place XII

• Perry Row

• Portico

• Residences 25

• Sonders

• Ten10 Brownstones

• University Park Row

• Watertower Lofts

• West End Lofts

• Washington Square

• Washington Square 6

• Zuni VIII

8 STORIES •

54 UNITS

1 INCREDIBLE OPPORTUNITY

Attainable Luxury at the Doorstep to Sloan’s Lake

Welcome to Denver’s newest luxury condominium residences at The Julian. Located at the intersection of functionality, lifestyle and location, this 8-story, 54-unit project features 2 levels of parking, main level retail and a broad array of floor plans that include sky townhomes on the 6th/7th floors and penthouse options on the 8th floor. Stunning views abound - Downtown Denver to the east and both Sloan’s Lake Park and the Rocky Mountains to the west. Welcome Home!

VISIT DENVERJULIAN.COM

54 MODERN HOMES

CELL PHONE: 970.821.5113

OFFICE PHONE: 970.300.1985

JEFFPYLE@KENTWOOD.COM

CELL PHONE: 970.800.1669

OFFICE PHONE: 970.300.1985

AMANDARE@KENTWOOD.COM

All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

Jeff Pyle

Amanda Edmondson