YouTube YouTube is an effective real estate video marketing platform. A strategic YouTube presence can help you generate new leads while otherwise boosting your business. But if you’re only going to post a home tour video once in a while, you won’t be optimizing YouTube’s value. To get the most out of the platform, you need a strategy. • Customize your channel Your YouTube channel should have a sophisticated appearance that: 1. Mirrors your brand 2. Complements the look and feel of your other social media platforms • Link your channel Link your YouTube channel to your other social media accounts (and vice versa). This way, someone who loves your video will have no trouble contacting you for an appointment. • Don’t forget the details List details about yourself and your business in your channel’s About section. These should include the geographic areas and real estate categories (residential, commercial, foreclosures, etc.) that you focus on. Be sure to include your contact information and website.
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.