NATIONAL TEA DAY

There is nothing more classically British than afternoon tea, which makes National Tea Day, 21st April, a wildly popular occasion in the country. This love of tea dates back centuries and this fondness seems to only get stronger with time!

So, why is tea so popular with us Brits? The answer is the amazing health and wellness benefits of tea. Plus, with the new rainbow range of teas available, we’re tapping into a wealth of potential new health benefits as well. What tea-drinker are you? According to the Modern Tea Trends 2019 study, 50% of tea brands identified the 24 to 35 year old group as their biggest growing demographic. Perhaps because of this, the view of tea has changed. It’s no longer a milky, warm beverage that sits on a table while people discuss problems, though it is still the go-to makeshift remedy for everything from a bad day at work to a broken leg. Now, tea has a swathe of health benefits to its name. It’s more than murky brown leaf-water; it’s a bright and colourful variety of health and wellness beverages. Unsurprisingly then, over 80 per cent of brands are watching the wellness trend as a key asset for tea.

It is thought there are two main groups of tea-drinkers. Ready for a quick quiz to find out which type you are?

Is it more important to you for your tea to be comforting or healthy?

A: Comforting. If a good strong brew can’t fix it, it’s probably not worth fixing. B: Healthy. A good tea should give me energy, pep, and cleanse my inner being.

Your perfect cup of tea would be…

A: Creamy or milky. Best described as a ‘hug in a mug’. B: Colourful. Whether it’s red, blue, green, or purple, it needs to be bright and beautiful.

Sensory-wise, you expect your tea experience to be…

A: Sweet, or sweet-ish. If you wanted to assault your tongue with bitter tones, you’d have ordered a coffee…

B: Sensual, or aromatic. The experience of my tea is not just in taste but in smell. It should pamper my nose as much as my tongue. If you answered mainly A… you’re a Traditionalist. You care about your tea being a healing drink, but not necessarily in the sense of it carrying antioxidants or being hydrating. It’s just about comfort for you, a means to relax and calm down with a soothing cup of milky tea. If you answered mainly B… you’re a Modernist. Times are changing, and so is your go-to tea. Your tea isn’t always designed to make you fall into a milk-and-sugar-wrapped blanket of cosy warmth. Sure, camomile tea will relax you when you need it, but you have tea for every occasion. For energy, for a cold, for digestion, for preserving health, for anxiety, you name it, you’ve got a type of tea to wind around all the senses and sort it right out.

Tea is evolving

Tea has certainly become much more of an experience than just a go-to beverage. This ties in with the rise of herbal teas over standard black leaf tea — herbal teas come in so many varieties, from all over the world, and often have intricate ceremonies or stories attached to them. These aspects are as much of the ‘sensual’ experience as the tea itself. Cafés and tea rooms have been using this to their benefit too, offering tea experiences for their customers, such as offering food created to complement the flavour of different herbal teas, or brewing the leaves in a beautiful antique silver teapot in order to achieve a higher brewing temperature than a normal teapot, and making use of silver’s neutrality, protecting the pure taste of the tea. The whole experience is catered for the customer’s enjoyment. Tea is incredibly flexible, as it can be enjoyed at home with full control over your personal taste, or out enjoying an aforementioned experience and story.

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