NATIONAL TEA DAY There is nothing more classically British than afternoon tea, which makes National Tea Day, 21st April, a wildly popular occasion in the country. This love of tea dates back centuries and this fondness seems to only get stronger with time!
So, why is tea so popular with us Brits? The answer is the amazing health and wellness benefits of tea. Plus, with the new rainbow range of teas available, we’re tapping into a wealth of potential new health benefits as well. What tea-drinker are you? According to the Modern Tea Trends 2019 study, 50% of tea brands identified the 24 to 35 year old group as their biggest growing demographic. Perhaps because of this, the view of tea has changed. It’s no longer a milky, warm beverage that sits on a table while people discuss problems, though it is still the go-to makeshift remedy for everything from a bad day at work to a broken leg. Now, tea has a swathe of health benefits to its name. It’s more than murky brown leaf-water; it’s a bright and colourful variety of health and wellness beverages. Unsurprisingly then, over 80 per cent of brands are watching the wellness trend as a key asset for tea.
