CommBank SmallBiz Week 2024 - REVIEW DOC

Page 1

www.smallbizweek.com.au | info@abfgroup.com.au 28-30

2024 Melbourne Convention and Exhibition Centre Digital trends l Marketing tools l AI technologies EVENT REVIEW
May

Thank you for joining us

CommBank SmallBiz Week Moved to MCEC

CommBank SmallBiz Week was a success in its goal to support, connect and grow Australia's vital SME sector. We received positive feedback from attendees and exhibitors alike. The event was well-attended and provided invaluable resources to SMEs looking to expand their business across multiple events.

GOAL

The aim of CommBank SmallBiz Week is to support, connect and grow Australia‘s vital SME sector. With a fresh new look and venue, coupled with representation from leading brands, SmallBiz Week 2024 attracted record attendances across three days.

185 Young
110+ Sponsors and exhibitors 60+ Presenters 3 Days
Visitors & Delegates 156 Breakfast Function Event schedule & Attendance Tue 28 May Event CommBank Small
Expo CommBank
Sessions Salesforce
OPTUS FutureFit Workshops Nine Ad Manager Workshops Cyber Wardens Workshops CommBank Networking (Wed) Business Leaders Breakfast (Thur) Wed 29
Thur 30 May Event CommBank Young Hero Awards
Hero Awards Dinner
4,762
Business
SmallBiz
Workshops
&

Sponsors and partners

We appreciate the support

Testimonials

"Great event for businesses who work with small business owners. I made valuable connections with exhibitors and met not only leads but also potential business partners and supporters."

"A great range of IT&T products showcased for small business to transform, deploy and operate on/offsite."

Elena Chirich, Director, MiniBoss Business School [exhibitor]

"Really good expo connecting small business owners and keeping them up to date with new technology. "

David Carnegie, Founder, Whinhurst Coaching [visitor]

Cecil Triegaardt, General Manager, Whiteboardsales [visitor]

"Very professionally run event. The selection of exhibitors was great and loved the Salesforce booth and keynote.“

Mark Wheeler, Director, Stratiform [visitor]

"Insights about AI from sessions and exhibitors were very good.“

Ken Atchison, Director, Atchison Group [visitor]

"It was great to chat to people without the gatekeeper interfering."

Dominic Papasergio Owner, Northside Hawk Drone Tech [visitor]

"Very good and informative for start-ups like me"

Michelle, Director, Genfinity

Photo Gallery

Awards Gallery Expo Gallery

Visitor Insights

Insights from our surveys

Over 80% of visitors plan to attend CommBank

SmallBiz Week 2025

Over 75% of visitors discover new products or services at the expo they plans to purchase or use in the future

*Visitors engaged with a high number of exhibitors

*According to survey results

Top 5 Reasons for Attending

Connect with potential b2b suppliers and partners #1

Networking opportunities #2

Gain insights from expert speakers #4

Find solutions to specific challenges my business is facing #5

Discover new business growth solutions, tools & strategies #3

Visitor Profile

The event drew its target audience of small businesses, with a strong showing coming from companies with 100 employees or less. The high concentration of business owners and management personnel underscores the event's success in attracting key decision-makers.

*According to registered attendees

Visitor Profile

*According to registered attendees

Media mentions

Media mentions

Young Hero Awards

CommBank
185 Young Hero Awards Dinner Guests

COMMBANK YOUNG HERO AWARD WINNERS

Business Leaders Luncheon

This year's feature networking function featured 156 delegates and focused on the role of digitalisation in the SME space including AI, cybersecurity and staying future fit.

Expert speakers from industry leaders included:

Lieutenant General Michelle McGuinness

National Office of Cyber Security

Merlin Luck Salesforce

Rebecca Warren CommBank

Emma Jensen Optus

CommBank SmallBiz Sessions

CommBank SmallBiz Sessions delivered another well received program with back-to-back sessions over 2 days on the mainstage. Industry experts delivered keynotes and panel discussions on a range of SME topics.

60+ Presenters 25+ Sessions

*Nearly 35% of visitors attended at least one CommBank SmallBiz Sessions

*According to survey results

Business Leaders Luncheon

This year's newest feature was the addition of 4 workshop programs to the event schedule. These workshops were delivered by industry experts from:

• Salesforce

• Optus

• Nine Ad Manager

• Cyber Wardens

*Over 15% of visitors attended at least one workshop

33 Workshops over 2 days

*According to survey results

Marketing Overview

TV

• Channel 31

• Nine Ad Manager

Radio

• 3AW

• GOLD FM

• SEN FM

Other

• Workplace Media digital ads

• Message Media (SMS)

• Small Business Connections

On-site banners

YOU

We hope you join us for an upcoming event

Events Calendar

Electric SUV Expo 24 Melbourne

9-11 August 2024 | MCEC Melb

Sydney International EV Show 2024

8-10 Nov 2024 | ICC-Sydney

SmallBiz Week 2025

2-3 April 2025 | MCEC Melb

24-25 September 2025 | ICC Sydney

26-29 June 2025 | MCEC Melb

THANK

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.