Future Drive Magazine: Electric SUV EXPO Melbourne by ABF Business

8-9-10 November 2024

Sydney International Conference Centre

Tickets

26-27-28-29 June 2025

Melbourne Convention & Exhibition Centre

18-19-20 March 2025

Melbourne Convention & Exhibition Centre

Welcome to the first edition of the Future Drive AutoShows Magazine!

At the Electric SUV Expo Melbourne, we’re thrilled to showcase Australia’s largest collection of electric SUVs, BEVs, Plug-In Hybrids, Utes, and People Movers. This event highlights the cutting-edge innovations from leading brands that are steering us towards a more sustainable and economical future.

2024 is a landmark year for electric vehicles in Australia, with the market experiencing dynamic growth in both sales and the variety of models available. This momentum is promising, yet there remains significant work to be done to fast-track EV adoption, meet climate goals, and combat rising transportation costs that affect our daily expenses. The Government’s recent proposal for a New Vehicle Efficiency Standard marks a pivotal moment, setting the stage for even greater advancements in electric vehicle sales nationwide. Australians now have an expansive selection of efficient models that not only reduce fuel costs but also promote a greener future.

At this years event, you can immerse yourself in the latest models, gain valuable insights from industry experts on our live stage, and even get behind the wheel for a test drive. Discover a range of charging solutions, explore financing options, and so much more. This is the ultimate event for anyone looking to embrace the future of transportation. Join us and be part of the movement driving Australia towards a cleaner, more efficient tomorrow..

Get in Touch with our Dedicated Team

Key Contacts

FutureDrive AutoShows Team:

CEO/Publisher

Ray Evans ray.evans@futuredriveauto.au

Head of Media & Communications

Alyssa Herr alyssa.herr@futuredriveauto.au

Group Sales Director George Moraitis george.moraitis@futuredriveauto.au

Event Manager Soledad Hassett soledad.hassett@futuredriveauto.au

Partnerships Manager Linh Bui linh.bui@futuredriveauto.au

Head of Creative & Production

Kevin Le kevin.le@futuredriveauto.au

Marketing Strategist

Thomas McCormack thomas.mccormack@futuredriveauto.au

Head of Publicity

Bronny Lane Bronny.lane@futuredriveauto.au

Limitation of liability

FutureDrive AutoShows accepts no liability for any errors, omissions or consequences, including any loss or damage, arising from reliance on information in this publication.

The Electric SUV Expo Melbourne is Australia’s largest electronic SUV display, showcasing the latest electric SUVs, BEVs, Plug-In Hybrids, Utes and People Movers from brands leading the charge towards a more sustainable future.

Ranging from motoring manufacturers and big-name brands, to top-quality suppliers and services, our exhibitors are pioneers in the field of cutting-edge renewable transportation and technology.

Whether you’re in the market to buy, an industry professional, or simply curious about the electric SUV landscape, Melbourne Electric SUV Expo 2024 is your ultimate destination for all things electric!

IMPORTANT INFORMATION

Opening times: Fri 9 August, 11:00am - 7:00pm Sat 10 August, 9:00am - 5:00pm Sun 11 August, 9:00am - 4:00pm

Future Drive AutoShows is a

08 EXHIBITORS

From models on the floor, financing options, charging solutions and more - check out the floor plan so you don’t miss a thing.

10 What to Know about buying a used Electric Vehicle

RACV break down the key factors you need to consider before taking the keys to your new electric vehicle.

12 TEST DRIVES

EXHIBIT SPONSOR

SPEAK ATTEND

ENTRANCE

MEET THE

Explore the entire Electric SUV Expo at a glance with our floor plan! This is your go-to guide to locate all our exhibitors, including the latest innovations in electric and hybrid SUVs, charging solutions, and accessories. Make sure to note the entrance at Door 9 of the Melbourne Exhibition Centre for easy access.

EXHIBITORS

FD1: FutureDrive Live Stage

Learn from industry titans, SUV experts and influencers as they delve into the latest trends, innovations and breakthroughs in the EV landscape.

FD2: FutureDrive Café

Grab a Tea or Coffee and take a break whilst waiting for one of our Live Stage Sessions or your Test Drive.

FD3: 3AW Melbourne

Live on Air from Friday morning, Tom Elliott will be hosting his 3AW Radio show from the event floor.

EV1: Polestar

Presenting the Polestar 4.

EV2: AusEv

Australian owned distributor of commercial EV’s, check out AusEV’s stand to see the Ford F150 Lightening UTE available in right-handdrive.

EV4: EV Towing

EV Towing Australia is the largest manufacturer & market leader in EV towing equipment for Australia.

EV5: Recoil Audio

Discover top-notch sound bars, speakers, and accessories to upgrade your car audio experience.

EV10: T-Power

Specializes in core products such as drive systems, traction systems, and large batteries.

EV13: KIA

Presenting the EV9, EV6 & Sorento Hybrid.

EV14: Electric Bikes Superstore

Find out about the best range of e-bikes for sale in Australia.

EV21: Ford Mustang Mach-E GT & Mach-E Select.

EV22: XPENG

In an Austraian exclusive, XPENG are presenting their Aeroht X2, P7i Sedan, X9 MPV, G6 Mid-Size SUV & G9 Large SUV.

EV23: MINI

Presenting the MINI Countryman.

EV24: RACV

Advice and guides to help you make the switch to an electric vehicle. Learn about buying, owning and charging your EV.

SUBSCRIBE TO OUR NEWSLETTER

Be part of the Electric Revolution. Get the latest updates on EV News, events, innovations, and exclusive insights delivered straight to your inbox.

EV25: ZEEKR

Presenting the Zeekr X.

EV33: GWM

Presenting the Tank 500 Hybrid, Haval Jolion & Cannon Alpha.

EV40: SnowFoam Victoria

The premium grade foaming car wash tool for optimal results at home.

D1: EV Trove

Your one stop shop for all EV Accessories.

D2: Plusrite

Powering the future with solar lighting, EV chargers, LED lighting, and e-transport solutions.

D3: Clearlease

Simplify your car finance with Clear Lease.

D4: Alchemy Charge

Reliable, compact charging solutions - installing an EV charge point has never been easier.

D5: Kangan Institute: ACE

Customised, hands-on automotive training, research, and development in one place.

D8: Mobile EV Charging

Charge on the move. Anywhere & anytime in Victoria. Emergency and scheduled mobile EV charging service.

D20: AEVA

The Australian Electric Vehicle Association (AEVA) LTD is a volunteer-run, not-for-profit organisation dedicated to the cause of switching Australia’s transport networks to electric drive as quickly as possible.

DA1: Sidewinder

The Australian Electric Vehicle Association (AEVA) LTD is a volunteer-run,

DA2: Aurora

The Australian Electric Vehicle Association (AEVA) LTD is a volunteer-run,

DA3: Melbourne City LDV

Presenting the MIFA 9 & ET60.

DA5: Melbourne City Hyundai

Presenting the Ioniq 5 N, Santa Fe Calligraphy 1.6T AWD Hybrid, Tucson

Premium N-Line 1.6T AWD Hybrid & Kona N-Line EV.

DA7: BYD Melbourne

Presenting the MIFA 9 & ET60.

DA11: Chadstone Toyota

Presenting the bZ4X, RAV4 Cruiser Auto CVT (2.5L Hybrid, AWD) & CHR KOBA GR Sport.

S1: Just Tint

Melbourne’s window tinting experts.

What to know about buying a used electric vehicle

Purchasing a used electric vehicle (EV) might get you in an electric car faster and at a lower price, but there are some important factors to consider before taking the keys.

With EV sales increasing and more electric models available from brands such as Tesla, BYD and MG, the price of used EVs has become more competitive, and the market for secondhand electric cars is also growing. This means you have a wider range of EVs to choose from, allowing you to find a used vehicle that suits your needs and preferences.

If you are set on purchasing a used EV, there’s a few things to keep in mind before handing over any money.

Charging port and cable

Most, but not all, new EVs come with a charging cable (Tesla notably stopped providing a charger with new vehicles in 2022). When purchasing a used EV, it’s worth making sure the seller is at least including a level one (emergency) charger with the vehicle.

This will ensure you are able to plug the vehicle into a power point when you take it home.

You’ll also want to check the charging ports on the second-hand car to rule out any damage and give the charger itself a once over to check for wear and tear.

Vehicle and battery warranty

It is important to find out about the warranty that covers the car and the battery as these are often separate. The battery warranty usually guarantees the battery will maintain at least 70 per cent of its original charging capacity for the battery warranty period.

The warranty term differs across the various car brands and models. Tesla cars usually come with a four-year or 80,000km (whichever comes first) warranty with the battery itself having a warranty of eight years or 160,000km – 192,000km depending on the model.

Some other models like the older BMW i3 only came with a three-year manufacturer warranty whereas other brands like MG come with a seven-year warranty. So, it is essential to get the information on the warranty of the vehicle you are interested in buying.

Read article here for additional tips when considering purchasing a second-hand EV.

Originally published at racv.com.au

TEST DRIVES

Sponsored by

How it works

1. Register at our Test Drive Kiosk. You can register online ahead of the event to save time.

2. Choose your vehicle preference and receive your booking confirmation.* View the selection of models on the right.

3. Complete our Safety Brief in the lower car park.

4. Test drive and enjoy the unique capabilities and performance of your chosen vehicle.

We understand that getting behind the wheel is a key decision factor for many buyers. That’s why we’ve created a specially designed loop for you to experience the full capabilities of your test drive vehicle that includes bends, turns and smooth sections.

This is the first time ever that test drives are available directly from the Melbourne Exhibition Centredon’t miss out!

*Please note that all Test Drives are subject to availability on the day. Register Choose vehicle Safety Brief Test Drive

Requirements: You must have proof of a valid, full driver’s license to participate. Safety first: Our priority is the safety of our customers and staff. We reserve the right to end a test drive for any reason.

Are you a RACV Member?

Priority access for RACV Members - just show proof of your membership at our Test Drive Kiosk.

Take a look at last years event

WIN A LUXURY EV PACKAGE WORTH $2850+ WITH YOUR TICKET

Australia’s Electric Future:

Powering up at the Sydney & Melbourne International EV Shows

Following the resounding success of Melbourne’s inaugural EV Show in 2023, which welcomed over 25,000 visitors to the Melbourne Convention and Expo Centre, Future Drive Autoshows is thrilled to announce two even larger events: the Sydney International EV Show and the Melbourne International EV Show.

These showcases promise to be Australia’s premier platforms for electric vehicles (EVs) and hybrid technology, attracting a diverse audience including drivers, industry professionals, government representatives, environmentalists, technology enthusiasts, and business owners.

These events will be a focal point for the Australian EV industry, offering an unparalleled opportunity to experience the latest advancements in electric mobility.

Want to join the Electric Revolution?

Exhibitor, speaker and sponsor opportunities are still open but are selling out fast. To find out more, contact us today at info@futuredriveauto.au or (+61) 3 8560 6888.

A World of Electric Excitement

Beyond the impressive array of electric vehicles, the shows will feature a comprehensive ecosystem of exhibitors showcasing charging solutions, energy providers, e-scooters, electric motorbikes, electric fleet solutions, and a delightful selection of food and cafes. Bring the whole family along to enjoy a day of fun and discovery!

Mustang Mach-E. Batteries included

Mustang Mach-E GT shown

THE FACES OF MELBOURNE’S ELECTRIC FUTURE

The Electric SUV Expo 2024 is more than just an event; it’s a celebration of the electric vehicle revolution. By attending, you’ll be joining a growing community of people who are passionate about sustainable transportation.

You’ll have the chance to learn about the latest advancements in EV technology, discover new models, and connect with like-minded individuals.

Deep Dives and Demystification:

The agenda covers a wide range of topics, from cutting-edge battery technology and autonomous driving to the impact of EVs on smart cities and sustainable living. Sessions like “Accelerating the Future: The Latest Cutting-Edge Tech in EVs” will delve into the innovations shaping the industry, while “Debunking Myths: Do EVs Really Catch Fire?” will address common concerns holding back EV adoption.

Expert Insights:

Get your questions answered by industry leaders! The expo boasts a diverse lineup of speakers, from EV YouTubers like Lee Herbet (@NOTACARGUY_AU) and Sam Evans (@ELECTRICVIKING) to representatives from companies like Polestar and RACV. Learn about the economic advantages of EVs with Bryce Gaton (EV Choice) or explore the role of EVs in a sustainable future with Harman Singh (GHD Digital).

Focus on Your Needs:

The program offers specific sessions tailored to different audience interests. Are you curious about home charging options? Rohan Smith (RACV) will break down your options in his session “EV charging at home, what are my options?”. Considering installing a charger but worried about costs? Bryce Gaton will guide you through “How to install car charging without blowing your budget …. or your fuse!”

Don’t miss out on this opportunity to learn, engage, and get a head start on your electric vehicle journey.

MEET YOUR HOSTS

Elise Elliott: A Driving Force in the Industry

Elise Elliott, a trailblazing figure in Australian motoring journalism, is set to launch the Electric SUV Expo 2024 on Friday August 9th with her signature style and expertise. As one of Australia’s few female motoring journalists, Elise has made significant strides in a male-dominated industry.

Sam Evans: The Electric Viking

For EV enthusiasts, Sam Evans, the charismatic YouTuber and social media sensation known as The Electric Viking, needs no introduction. With a massive following of dedicated fans, Sam has become one of Australia’s most influential voices in the electric vehicle space.

A glimpse into our Live Stage Sessions

Friday 9 August

Accelerating the Future: The Latest Cutting-Edge Tech in EV

Explore the latest advancements reshaping the EV landscape, from battery tech and autonomous driving to sustainable infrastructure and beyond. Engage with industry pioneers to discover what’s driving the future of electric mobility.

Where did my engine go?

Electric aviator Korum E discusses the fundamental change in energy conversion between electric vehicles and ICE vehicles, and how new users can shift their perspective to better understand just what a battery represents as it replaces the Piston engine, on the ground and in the air.

How Asian EVs Are Changing the Game: New EVs & Tech Hitting Aussie Roads

Discover cutting-edge Asian EVs, explore new products on the market, hear about smart city design for electric mobility, and meet Asian EV industry leaders bringing new tech and affordable options to Australia and the world.

Saturday 10 August

Debunking myths: do EVs really catch fire?

Vs are inherently safe to charge and operate, however on rare occasions significant damage to the high voltage lithium-ion battery pack can catch fire, a process called thermal runaway. In this keynote, EV FireSafe director Emma Sutcliffe will explain how thermal runaway occurs, the likelihood of it occurring, how EV drivers and riders can stay safer around lithium-ion battery technology.

EV charging at home, what are my options?

With 80 per cent of EV drivers charging their vehicles from home, it’s the smarter choice to save time and money. Hear from RACV’s EV Product Manager, Rohan Smith on the EV charging options available for you, including the benefits of a home solar setup.

Sunday 11 August

Breaking Down Barriers to Entry

Join us as we explore solutions to the challenges consumers face when considering electric vehicles. This panel will address common concerns such as cost, range anxiety, charging infrastructure, and misinformation. Experts will discuss strategies to make EV ownership accessible, affordable, and convenient for all.

XPENG Motors is a leading electric vehicle manufacturer dedicated Known for their cutting-edge technology and innovative designs, safety, and user-friendly features. At the forefront of the EV revolution, driving capabilities and smart connectivity, ensuring an unparalleled to experience first-hand the quality, range and possibilities on display.

G6 Mid-Size SUV

A revolutionary electric SUV that sets new standards in performance, technology, and design. The G6 boasts an impressive range, advanced autonomous driving capabilities, and a sleek, modern aesthetic. Its spacious and luxurious interior, combined with state-of-the-art infotainment and safety features, ensures an unparalleled driving experience. Pre-order the G6 via xpeng.com.au/g6 now.

https://youtu.be/_jLpAjstDGI?si=u_JhOb7tzougFBnQ

G9 Large SUV

The XPENG G9, a premium electric SUV that combines cutting-edge technology, exceptional performance, and sophisticated design. The G9 offers an impressive range, advanced autonomous driving capabilities, and a luxurious interior equipped with the latest infotainment and safety features. Register your interest in the G9 at xpeng.com.au/g9

https://youtu.be/frRmiyyippU?si=zBpT-nh0qL-fEk2j

See the innovative electric SUV that The X9 features an impressive range, capabilities, and a sleek, modern design. interior is equipped with state-of-the-art safety features, ensuring a comfortable

https://youtu.be/YYGhhz48_cc?si=eOo3BOj3w5sRuEku

dedicated to creating intelligent and sustainable mobility solutions. designs, XPENG vehicles offer a seamless blend of performance, revolution, XPENG is committed to advancing autonomous unparalleled driving experience. Visit the XPENG display possibilities on offer with the full range of products display.

xpeng.com.au for product news and updates.

that redefines luxury and performance. range, cutting-edge autonomous driving design. Its spacious and luxurious state-of-the-art infotainment and advanced comfortable and secure driving experience. the X9 at xpeng.com.au/x9

https://youtu.be/YYGhhz48_cc?si=eOo3BOj3w5sRuEku

AEROHT X2

Experience the future of urban mobility with the XPENG X2, a cutting-edge flying car designed to revolutionize transportation. The X2 combines advanced electric propulsion with autonomous flight technology, offering a safe, efficient, and eco-friendly solution for city travel. Its sleek design and compact size make it perfect for navigating urban environments, while its innovative features ensure a seamless and thrilling journey.

https://youtu.be/RvbosyiVl7g?si=V1Sz8Vl_Offic3my

P7i Sedan

Sleek. Intelligent. Adventurous. With state-of-the-art X-wing doors and a classic coupe profile, the eye-catching XPENG P7 WING is styled and equipped to enable your ground-breaking journey into the future and beyond. Built on the SEPA (Smart Electric Platform Architecture) with a comprehensive built-in neural backed by a powerful dual-chip computing system, the XPENG P7’s data processing capability has the power to handle highly complex calculations and a host of scenarios.

https://www.youtube.com/watch?v=rozcT_SIgvI

Chinese vehicles take off at the Electric SUV EXPO

Including Australia’s first ever flying car

Australia’s first flying car will debut at this years event. The AEROHT XPENG X2 is a cutting-edge flying car designed to revolutionise transportation. The flying vehicle combines advanced electric propulsion with autonomous flight technology and is sure to spark huge interest at the EXPO. This will be the first opportunity in Australia to see the flying car with XPENG presenting alongside other Chinese brands including Zeekr and GWM.

XPENG is imported and distributed by TrueEV the exclusive retailer for the brand and an advocate for electric vehicle (EV) adoption in Australia. On display, along with the flying car, will be the XPENG G6, a revolutionary mid-size electric SUV, the XPENG G9, a premium electric SUV, the XPENG X9 a luxury SUV and XPENG P7 with state- of-the-art X-wing doors and a classic coupe profile.

“This August we’re excited to be revealing the first of XPENG’s highly intelligent, stylish electric vehicles in Australia at the Electric SUV Expo in Melbourne.” Said Jason Clarke, CEO, TrueEV. “Visitors to the show will be blown away by the technologically advanced features of the XPENG range and we’re ready to demonstrate how confident we are that the vehicles’ capabilities and design features will accelerate electric vehicle adoption in Australia.”

GWM will present three vehicles at the EXPO providing more options for EV enthusiasts and those curious to make the switch. EXPO attendees will be able to view the GWM Cannon Alpha, a hybrid ute, the GWM Tank 500 a luxury 7-seater and the Haval Jolion Hybrid SUV an impressive 1.5L hybrid engine delivering seamless fusion and cutting-edge technology. Zeekr who recently received approval to supply EVs to Australia will present the Zeekr X SUV available for sale in Australia from this year. This premium brand is considered to rival Tesla in quality and design and will have eventgoers excited at the prospect of a test- drive.

Embracing Tomorrow: Why You Should Rent an Electric Vehicle

As the world increasingly shifts towards sustainable living, electric vehicles (EVs) have become transformative in the automotive industry. Australia and New Zealand, renowned for their breathtaking landscapes and commitment to environmental conservation, are ideal places to embrace this electric revolution. Europcar, a global leader in car rental services, offers an exceptional opportunity to experience the superior features of electric vehicles. If you’re planning a trip down under, here are the top reasons to consider renting an electric vehicle from Europcar for an eco-friendly and enriching experience.

Environmental Consciousness

Europcar is committed to sustainability, offering a fleet of electric vehicles that align with the environmental conservation efforts of Australia and New Zealand. Renting an electric vehicle from Europcar allows you to explore with minimal environmental impact, reducing your carbon footprint and preserving the beauty of these natural landscapes.

Scenic Drives Without Emissions

Europcar’s electric vehicles provide a quiet and emission-free driving experience, allowing you to fully appreciate the stunning scenery of iconic routes like the Great Ocean Road or New Zealand’s Fiordland without the noise and emissions associated with traditional vehicles.

Innovative Technology

Europcar’s electric vehicle fleet features cutting-edge technology. From regenerative braking systems to advanced infotainment, renting an EV from Europcar lets you experience the latest innovations in automotive technology.

Setting an example

By choosing Europcar for your electric vehicle rental, you become part of the movement towards sustainable and responsible tourism. Your actions set an example for others, encouraging the adoption of eco-friendly practices and contributing to the preservation of unique ecosystems in Australia and New Zealand.

Renting an electric vehicle from Europcar in Australia and New Zealand isn’t just a mode of transportation; it’s a statement of commitment to a sustainable future. Europcar’s dedication to environmental consciousness and innovation ensures that your journey is not only memorable but also contributes to the preservation of the planet. Embrace the future, reduce your ecological impact, and embark on a journey with Europcar that leaves nothing but lasting memories and a smaller carbon footprint.

To book Europcar’s vehicles click HERE.

THE ALL-ELECtriC MINI COUNTRYMAN.

An exceptional design, a reduced ecological footprint, and the same go-kart feeling: the new MINI Countryman has it all. It’s no surprise that the success story of the largest MINI model is about to continue. The perfect blend of style, versatility, and sustainability – the new MINI Countryman takes the lead as a solid everyday companion.

With its ﬁve doors and variable-use interior, this adventurer is the largest model in the new MINI family. With optional all-wheel drive, the MINI Countryman also promises safe and unbridled driving pleasure.

Test drive at your local MINI Garage.

Driving Range up to..….……462km*

Available Trims: Core | Classic | Favoured

Driving Range up to...………432km*

Available Trims: Classic | Favoured | JCW Sport

(eg. heating/cooling).

(visit www.mini.com/wltp).

If unable to scan the QR Code, please visit www.mini.com.au/models/countryman to learn more about each MINI Countryman Model.

Overcoming EV adoption barriers in Australia: a guide for businesses

New research conducted by global data and insights company, Pureprofile Limited (ASX: PPL), reveals that high upfront costs, a lack of public chargers and range anxiety are keeping more Australians and New Zealanders from investing in electric vehicles (EVs) for transport. The research, conducted in August 2023, gathered perceptions and attitudes toward the emerging electric vehicle market from over 2,000 Australian and 1,000 New Zealand respondents.

The research reveals that high upfront costs, a lack of public chargers and range anxiety are keeping more Australians and New Zealanders from investing in EVs for transport.

Key findings:

• Close to two-fifths (39%) of Australians mentioned that high upfront investment is standing in the way of their EV

• purchase.

• Almost 2 out of 3 (65%) Australians reported that the rising cost of living has also hampered their ability to purchase an EV.

• Over one-third (36%) felt that Australia did not have enough EV charging stations throughout the country.

• 28% said that they were worried about running out of battery power in the middle of a journey.

Limited electric vehicle adoption in Australia

Australian rates of electric vehicle adoption are far behind other nations with only 3% of vehicle owners currently using EVs. In fact, 89% of Australians still drive petrol-powered vehicles, 15% drive diesel vehicles, and 4% drive hybrid vehicles.

The research shows that New Zealand had a much higher rate of adoption than Australia, with 11% owning EVs. The majority of Kiwis still own petrol vehicles (83%), with 12% owning diesel vehicles and 8% owning hybrid vehicles.

Australian and New Zealand EV adoption rates still sit well behind other developed nations, with Norway (all-electric vehicles made up 80% of passenger vehicle sales in 2022), Iceland (41%), Sweden (32%), the Netherlands (24%) and China (22%) topping global adoption charts.

Despite low ownership rates, Australians do have a significant level of enthusiasm for EVs with 77% intending to purchase one in the future. Fuel cost savings (56%) and long-term environmental benefits (49%) topped the list of reasons why Australians would consider an EV. Kiwis proved to be much more budget-conscious in this regard, with 73% prioritising savings and 50% considering the environmental benefits. Yet, significant obstacles still stand in the way of widespread adoption in the ANZ region.

High upfront costs

Close to two-fifths (39%) of Australians mentioned that high upfront investment is standing in the way of their EV purchase, with the average price of a vehicle currently sitting at $86,000. Almost 2 out of 3 (65%) Australians reported that the rising cost of living has also hampered their ability to purchase an EV.

For those who would purchase a secondhand EV (36%) in order to save on cost, their primary considerations were battery health and remaining vehicle lifespan (60%). Nearly one-third (31%) of Australians are planning to make their first EV purchase within the next two to five years. Toyota (44%), Tesla (33%), and Hyundai (25%) emerged as the top brands they are contemplating for this forthcoming acquisition.

Again, Kiwis appear to be much more sensitive to expenses with more than 1 in 2 (52%) reporting that high upfront costs were a key barrier, with 66% agreeing that the rising cost of living has limited their resources. They were also more likely (49%) to consider a secondhand EV vehicle.

A lack of charging infrastructure and range anxiety

Another top adoption barrier was concern surrounding the amount of charging stations available in Australia. Over one-third (36%) felt that Australia did not have enough EV charging stations throughout the country. As of December 2022, Australia has fewer than 2400 public charging locations. Comparatively, Canada (which is of similar geographical size and population to Australia) has more than 8700 public charging stations. Only 1 in 4 Australians (26%) believe that the government has invested enough in infrastructure to support the rollout of EVs.

Closely related to concerns about a lack of public chargers, 28% said that they were worried about running out of battery power in the middle of a journey. Australians’ range anxiety is so acute that 78% reported that they felt it was important for EV owners to have roadside assistance cover, with 65% willing to pay extra for insurance that provides roadside assistance or towing for a flat battery.

Despite having a relatively strong public charging station network (New Zealand currently has 340 public charging stations; approximately one for every 75 kilometres of state highway), sentiments were similar in New Zealand. A quarter (25%) were concerned about insufficient charging stations, and 36% worried about running out of battery mid-journey. The majority of Kiwis (76%) also felt it was important to have roadside assistance cover with 68% willing to pay extra for it.

“Businesses, and insurance companies in particular, need to stay abreast of evolving EV attitudes and considerations, especially in light of developments such as the High Court quashing Victoria’s EV levy. In this ever-evolving landscape, market research becomes a vital tool, ensuring that all stakeholders remain responsive to our increasingly environmentally-conscious society.”

FORD F-150

Decarbonise without compromise. The F-150 Lightning is a driving revolution. This 4X4 fully EV powerhouse boasts a staggering 337 kW of power. Dual motors provide 1050 Nm of torque, ensuring exhilarating acceleration whenever you need it.

The Lightning offers with zero tailpipe redefine what’s possible a cost-effective option and exceeds emissions

Built in USA. Remanufactured in Australia by Advanced Manufacturing Queensland.

offers not just speed, but peace of mind, emissions. Electrify your journey and possible with the Ford F-150 Lightning, option that’s safe, extremely capable, emissions targets.

SOCI ACT COMPLIANT 5-STAR ANCAP RATING EXPORTABLE POWER

Most EV owners would repurchase, but cost-of-living crisis preventing greater adoption

New research conducted by global data and insights company, Pureprofile Limited (ASX: PPL) reveals that 94% of existing Australian EV (electric vehicle) owners would purchase an EV again when it is time to buy a new car. However, the escalating cost of living is hindering prospective buyers from purchasing an EV, with 70% expressing this concern.

Conducted in March 2024, the research gathered perceptions and attitudes toward the emerging electric vehicle market from over 2,000 Australian and 1,000 New Zealand respondents and follows an initial survey conducted in August 2023.

There has been minimal change for EV ownership since the last survey in both markets, which continue to lag behind other countries according to International Energy Association data (0.6% of Australian cars are EVs, vs 1.3% in the US, 2.8% in the UK and 4% in Germany).

Australians are showing a growing interest in EVs. About 1 in 2 (52%) of Australians expressed interest in buying a new car in the next 12 months, of whom 30% would likely purchase an EV and 20% a self-charging hybrid vehicle. In New Zealand, there’s more hesitation towards early adoption, with self-charging hybrid vehicles still a higher purchase consideration than EVs (28% vs 26%).

Current EV Owners

Current Australian EV owners are happy with their experiences. The top satisfaction factor (64%) was the cost savings on fuel, followed by environmental benefits (37%) and taking advantage of solar power for charging (30%).

On the downside, 29% underestimated the importance of accessible charging stations, 23% did not fully consider future resale value and 21% did not fully consider the long-term implications of battery ageing (21%).

Kiwi EV owners were also satisfied with their ownership experiences, with cost savings on fuel topping the charts at 67%, followed by environmental benefits (40%). Additionally, they appreciated the lower maintenance cost of an EV as compared to other vehicle types. Regrets included not opting for a model with a longer range (24%), underestimating the importance of accessible charging stations (23%) and not fully considering the long-term implications of battery ageing (22%).

Prospective EV owners

For prospective EV owners In Australia and New Zealand, the most common duration they would expect to buy their first EV is 2 to 5 years (37%). However, the number of Australians planning to purchase their first EV within a year rose significantly (from 14% to 22%). Conversely, more Kiwi intenders would wait longer before purchasing (58% selected ranges from 2-10 years vs 51% six months ago).

The top motivations for EV purchases across countries are cost savings on fuel (57% Australia, 72% New Zealand) and environmental benefits (45% Australia, 50% New Zealand). Energy efficiency also grew significantly compared to six months ago with 38% (up from 33%) of Australians and 34% of New Zealanders (up from 30%) listing it as a major motivator. Intenders across both countries are also increasingly interested in the possibility of using solar power to charge their EV (16% vs 19% in Australia, 13% vs 14% in New Zealand)

Despite cost of living concerns, government rebates were not seen as a key incentive for EV purchase with just 15% of respondents in both countries saying rebates would factor into their decision-making. Australians were more likely to purchase despite rebates ending than New Zealanders (37% vs 27%).

For both Australians and New Zealanders, the top brand considered remains Toyota (48% Australia, 53% New Zealand). Tesla is the next choice for Australians (30%) followed by Hyundai (29%) and Kia (26%). New Zealanders rank Kia second (23%) followed by Hyundai (22%).

A lack of charging stations remains a huge concern for EV owners and intenders. In Australia, 38% expressed concern about station availability and 31% worried about running out of battery mid-journey. While the number of charging stations has surged by 90% in the past year to over 5,000, this is still lagging behind the rate of EV adoption. In comparison, there are over 32,000 charging stations in the UK, 51,000 in Germany, 68,000 in the US and 2.7 million in China.

In New Zealand, charging range anxiety is the biggest concern (48%) with fewer than 1 in 4 people (24%) feeling that the government has invested adequately in EV infrastructure. Currently, EV owners in New Zealand have invested in home power sources to support their charging needs and rely extensively on home charging for long-term cost savings and convenience.

Anna Meiler, Pureprofile’s Managing Director APAC, says: “It’s clear that adoption of EVs in both Australia and New Zealand will continue to rise, however, there currently appears to be a tug of war between sustainability and savings with upfront costs posing a serious barrier to greater uptake. Currently, people do not seem to be factoring government rebates into their EV decisions, but this might be a result of several EV schemes ending in some Australian states and across New Zealand. This leaves some potential for more creative motivation avenues, such as community or business EV share schemes that encourage people to experience EV ownership without the full financial commitment.

“There is also considerable catch-up to do when it comes to charging stations, which are a major pain point for EV drivers in both countries. There’s scope for a solid partnership between the government and private EV manufacturers or ancillary services to urgently accelerate the deployment of public charging infrastructure.”