Carr golf services brochure

It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change – Charles Darwin

The game of golf is standing at a crossroads or more pertinently an inflection point between the traditions of the past and the growing murmur of a promised future. We must remain faithful to the overriding traditions and history of the game as laid down by our fathers and forefathers before us... honesty, respect, etiquette and sportsmanship to name but a few.

At the same time we must embrace change before we have to control our own destiny, see the world as it is, not as it was or as we wish it to be. We are the current custodians of the game, this brings with it a responsibility to ensure the sustainability of the game for generations to come. Change is a constant, recognising these inflection points has always been a key for the development of the game.

Golf consistently adapts to its’ environment A few examples of this are as follows: •

It was illegal to play golf on a Sunday between 1457 and 1502.

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A design movement led by HS Colt and Alastair Mackenzie away from the exclusive use of linksland to heathland and parkland led directly to the growth in the mass appeal of the game in the 1920’s and beyond.

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The evolutionary nature of the development of clubs and balls are but three examples of how golf consistently adapts to its’ environment.

Maintenance & management of golf clubs is no different There is a better way!

The bigger picture: •

Consistent attention on the little things

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Innovation in terms of processes, use of technology and reporting

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Competitive advantage through operational excellence

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Independent oversight and expertise accompanied with best practice

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Security in terms of input cost

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The ultimate success of any venture is based on its numbers i.e. golf operations as businesses and cost/revenue centres first and foremost.

Too good to be true? Let’s see...

Why Carr Golf Services?

Here at Carr golf we are steeped in the traditions of the game, you could say that it’s ingrained in our DNA. We are focussed exclusively on your success.

Our team of experts work tirelessly to

empowers your existing team to reach new

meetings. The devil is in the detail and we

ensure that a bespoke, cost effective, fixed

heights in the linear presentation of your

have developed numerous metrics to drive

price solution is developed, implemented

golf course utilising industry best practice.

the commercial parts of your business.

and refined to meet your requirements.

All of our clients use our cloud based

Control of the golf club is always left in your

We also provide a robust preventative

maintenance management IT solution, the

hands, we make the recommendations‌

maintenance program for your fleet of

system facilitates the visibility of the right

you make the decisions with timely and

greens equipment as part of your offering.

information at the right t ime informing good

accurate information.

The bar is consistently raised for our

decision making. We visit, test, measure

We believe that honesty and independent

clients with regard to better course and

and report on an ongoing basis to ensuring

oversight is paramount when charting the

estates conditioning. We focus on the

accountability and oversight with regard

stormy seas of an opportunity laden future.

golfers

that

to your greens function from a specific

Competitive advantage is required in

we do. A by-product of this will be more

experience

in

everything

key performance indicator perspective.

today’s marketplace, embracing industry

greenfee revenue, less visitor rounds,

Our management services methodology is

best practice and continuous improvement

more members and better rankings. Our

also driven by key performance indicators,

is our north star on the road to continued

procedures, methodology and approach

reporting and Heads of Department (HOD)

sustainability.

Our Experts

Marty Carr Chief Executive Officer

Ed Pettit Managing Director

Stephen Lyons Chief Accountant

Eileen Sheehan Head of Operations

Timmy Kenna Marketing Manager

Gillian Burrell Director of Coaching

Damian Hickey Retail & Operations Manager

Gerry Byrne Director of Agronomy

Iain Ritchie Regional Superintendent

Pat Freeney Plant & Maintenance Manager

Olga Chekina Procurement Manager

Shane Derby Business Development Manager

Carr Golf Maintenance Framework

Fixed Price

Plan Agronomic Plan IT Solution

Visits Standards & Presentation Testing

Reporting Cloud based IT Solution

Refining

Repeat

Carr Golf Management Framework

Golf Ops

Sales & Marketing

Strategic Plan

Finance

Food & Beverage

Carr Golf Management Philosophy

HR

Golf Coaching

Financial Reporting

Carr Golf Case Study 1 Foxrock Golf Club

Carr Golf were approached by the committee of Foxrock Golf Club in 2011 to independently assess the golf clubs course maintenance operations and how they benchmarked against industry best practice.

Our report to the committee found that the course

implement the agreed agronomic program

was presented and maintained to a high standard

including fuel for all machinery, use of additional

and our aim moving forward would be to protect

machinery for vertidraining of fairways and

this standard of presentation in addition to making

landscaping supplies.

subtle improvements. An additional theme of the

Over the course of the past four years Carr Golf

report was the more efficient management and

has advised the club on a number of additional

oversight of the course maintenance team and the

issues including hole routing, design and

introduction of initiatives such as annualised hours

construction of additional teeing areas and the

for improved productivity and cost efficiency.

development and ongoing roll out of a bunker

The Committee were amenable to our proposed

upgrade programme.

maintenance programme and the reorganisation

The Committee of Foxrock Golf Club are very

of the maintenance team and signed a three year

happy with the expertise and services that Carr

fixed price contract with Carr Golf for the provision

Golf are providing them with and decided to

of maintenance solutions for the golf course.

recommit with us for a further three years in 2015.

The maintenance contract included provision/

It is our hope that this relationship continues to

supply of the following items: weekly visits

blossom over the coming years focussing on

by regional superintendent, full servicing and

driving the golfers enjoyment of their rounds at this

preventative maintenance package for all greens

Harry Colt classic.

equipment, all material inputs required to fully

Case Study 2 – Castleknock

Carr Golf Case Study 2 Royal Curragh Golf Club Like many Clubs, The Royal Curragh Golf Club were trying to manage their business with declining membership and reducing income. Maintenance standards had fallen below the expectations of their members for a number of reasons including an aging fleet of maintenance equipment and reducing budgets.

The Committee set out to restructure the Golf

maintenance costs have remained largely in line

Club in order to address some of the operational

with previous years but standards have improved

issues which existed. Carr Golf was engaged

dramatically and the Club has benefited from a

to complete an independent review of the

complete overhaul of the turf maintenance fleet.

maintenance operations and propose solutions for

Member satisfaction has improved significantly

the ongoing maintenance and presentation of the

and the Club has reported growth in green fee

golf course. Following completion of the review,

and membership income, driven largely by the

Carr Golf presented its proposed solution to the

improvements made to the golf course.

entire Executive Committee of the Golf Club. The presentation outlined how we would address

““That you have done an excellent job in the 6 months

key issues pertaining to the maintenance of the

since we commenced working is something I feel has to

golf course and help achieve the Club’s overall

be stated & I hereby acknowledge & thank you for such

objectives.

progress. The Pro-Am some weeks ago brought great

Carr Golf were retained to provide a maintenance

positive comments from the Pros & those who visit

solution for the golf course in February 2015 and

annually were very praising of the change from a year

feedback from our client about the experience to date has been extremely positive. Carr Golf has provided a reconditioned fleet of new mowers and completely reorganised the agronomic maintenance programme to deliver comprehensive improvements to the maintenance and presentation of the golf course. Annual

ago. Our Open days are proving very successful with visitors contributing the vast bulk of the of the increased revenue………..so the word is obviously out that the Royal Curragh is an attractive venue. Members are very complimentary also & the atmosphere among them has improved significantly. This is my way of saying “Thanks Guys” & if any prospective client of yours needs to discuss your merits with an existing client I shall be only too happy to oblige” Don Higgins, Captain, Royal Curragh Golf Club 2015

Carr Golf Cloud based IT System What is it?

Client Reporting

Our bespoke IT system for managing your greens function

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Weekly

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Monthly

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Quarterly report from Director of Agronomy

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Twice Annual Review

What can it do?

Allows local superintendent to monitor and schedule •

Staffing

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Activities

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Treatments

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Asset Portfolio

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Spray Records

Allows Carr Golf to: •

Schedule Maintenance

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Create Reports

Daily Administrative Burden? – 15 – 20 minutes Reporting & Monitoring – Provides full transparency of the greens program to all involved.

Carr Golf The Next Step

The review covers all aspects of a trading golf business including: •

Management systems and personnel

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Club structure and organisations

Working with your golf committees, owners or management

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Operations, IT systems and HR

team, Carr Golf carry out independent, objective and unbiased

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Financial performance, systems and controls

assessment of your golf club. This in-depth review outlines your

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Customer care

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Asset conditions, quality and required improvements

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Strategic evaluations; measures to generate income, and critical appraisal of same

club’s strengths, weaknesses, risk and overall health. Following this a series of practical and strategic recommendations are presented by our team of industry experts.

On completion of this Independent Business Review, a detailed report with findings and recommendations is presented back to the board/committee for review within 30 days of appointment.

12d Joyces Way, Parkwest Business Park, Nangor Road, Dublin 12 T: +353 1 8226662 E: enquiries.services@carrgolf.com