4 & 5 May 2022
In-person & Online
Wednesday & Thursday : 08:00 am - 17:30 pm (GMT+2)
Ballroom | CTICC | Cape Town
8 th Edition
Digital Show Guide 2022 ecommerce-africa.com | kinetic365.online
@Ecomafricacon
ECOM Africa
ECOM Africa
ecommerce-africa.com | kinetic365.online
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WELCOME Dear Attendee Welcome to the 2022 edition of ECOM Africa. ECOM Africa is the continent’s largest ecommerce conference and exhibition. This year’s expo will be the eighth edition and the first hybrid edition of this gathering of specialists in the ecommerce, etailing, and fintech sectors. ECOM Africa is the perfect opportunity for local and international solution providers to meet ecommerce players from all over Africa. By establishing relationships with these key players, solution providers can open up new opportunities for expansion into the region. After months of Zoom calls and virtual events, it’s finally time to start meeting in person again. While there’s no substitute for face-to-face interaction, conferences have always been about more than just the talks. They’re about the relationships and connections that are made between attendees. As we start to gather again, our role in bringing people together will be even more important. Whether it’s small businesses looking to make deals or employees reconnecting with colleagues from around the country, ECOM Africa provides a unique opportunity for relationship building. And in a world where so many of us are working from home, those relationships are more important than ever. Through keeping our finger on the ecommerce pulse we can give you a deeper understanding of what is happening in the world of selling online, while introducing you to pioneering suppliers. The event will feature a topical blend of compelling conference sessions combined with an exhibition showcase. We hope that you enjoy the two-day conference and exhibition and gain as much value as possible from the variety of keynotes, panel discussions, and presentations that are on offer. On behalf of the Vuka and Kinetic team, we would like to thank our sponsors, speakers, and partners for their contribution to the Show, and we wish all attendees a spectacular event. Enjoy the event! Sincerely,
Terry Southam Group Director Retail, The Vuka Group & Co-founder of Kinetic
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ecommerce-africa.com | kinetic365.online
Introduction ECOM Africa brings together best-in-class agencies, experts, leaders, and entrepreneurs on the cutting edge of business operations, store design, fulfilment and logistics, payments and security, and marketing and brand building for a two-day jam-packed conference and expo to get you and your team ready for the next phase of growth. You will learn from international speakers such as Alex Genov, Kyle Ranally, and Michael Ros from big brands such as Zappos, Meta, and Bidroom. Big local brands such as Nestlé, PicknPay, OneDayOnly, Massmart, and Mantality. Plus, an exciting lineup of talented operators from all corners of the eCommerce space such as Dumi Mahlangu of Chepa Streetwear, Simon Hartley of Wumdrop, Lesego Lethoko of Bathu Shoes and Ajibola Olayiwola from Konga Shopping.
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TRANSFORM YOUR SUPPLY CHAIN WITH END-TO-END VISBILITY AND DELIVER A SUPERIOR CUSTOMER EXPERIENCE.
FAREYE.COM 4
ecommerce-africa.com | kinetic365.online
ATTENDEE GUIDELINE Conference The conference is your mega opportunity to learn from the top operators in the industry. Featuring international speakers from Zappos, Meta, and Bidroom, along with big local brand representations in PicknPay, OneDayOnly, and others, the conference is your one stop shop for everything from store design, payments, marketing, fulfilment, and business operations. You’ll walk away from these sessions with new tactics, insights and a fresh perspective on the future of eCommerce.
Expo Floor The expo floor is your opportunity to rub shoulders with the best in the biz, meet with solution providers, and take part in on-the-floor activities which includes live music, wine tastings, a knowledge bar featuring prominent keynote speakers, and most importantly, to share the floor and network with likeminded eCommerce experts and operators.
Knowledge Bar The Knowledge Bar is a tight knit space put together to bring you tricks and tactics in short, punchy, can-use-it-now keynotes from some of our top speakers. The Knowledge Bar will consist of talks that cover customer experience, channel marketing, store interface design, and more!
Virtual Sessions Cutting-edge online event tech with virtual exhibitions and online networking like never before. Get access to live keynotes, panel discussions, and the agenda, in real time. Participate virtually in live Q&As, polls, and surveys. As an online delegate, you’re getting the full experience of the conference streamed live to wherever you are.
ecommerce-africa.com | kinetic365.online
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ECOM AFRICA ADVISORY BOARD
George Mienie
Lauren Hartzenberg
Laurian Venter
Grant Oliver
Zama Jugar
CEO
Managing Editor - Retail Editor
Director
Ecommerce Manager
Partnerships Lead
About the Advisory Panel The ECOM Africa advisory board is made up of top-level execs at prominent brands operating across eCommerce sectors, from established brands like Nestlé to hyper growth brands like OneDayOnly. They discuss management shifts required for direct-to-consumer commerce which has grown in popularity in line with the boom in eCommerce in recent years. D2C or DTC has become attractive for established brands because of the relationship they’re able to have with their customers which gives them far more control over the customer experience. Learn from George Mienie (CEO, AutoTrader), Laurian Venter (Director, OneDayOnly), Grant Oliver (Ecommerce Manager, Nesté), Zama Jugar (Partnerships Lead, what3words), and moderated by Lauren Hartzenberg (Retail Editor, Bizcommunity).
ECOM AFRICA 22 SPEAKER LINE-UP
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Alex Genov
Mike Elton
Vincent Viviers
Head of CX Research
Director
Omnichannel Executive
Kyle Ranally
Global Vertical Insights Marketing Strategist
ecommerce-africa.com | kinetic365.online
Tausif Ahmed FIS Merchant Country Leader
ECOM AFRICA 22 SPEAKER LINE-UP
Johann Van Tonder COO
Ya’essh Cader
Head of Digital & Ecommerce
Arvind Sahay Regional Head
Andrew Bourne
Ravi Sundararajan
Regional Manager
COO
Odette Butcher
Diana Bett
Salim Ismail
Ajish P
Paris Phillipou
Solopreneur and Founder
Managing Director
Founder
Shareholder, Commercial Director
VP: Game ECommerce & Digital
S.Krishnan Thyagarajan
Dumi Mahlangu
Craig Garrett
Alistair Freeman
Lesego Lethoko
Founder
Channel Sales Director
CEO, Freshtech Africa
Head of E-commerce
Ajibola Olayiwola
James Mew
Bonolo Zwane
Michael Ros
Simon Hartley
Head, Konga Food
Founder and MD
CEO/Co-founder
Lead Exec, Delivery Services
President & COO
Founding Director
ecommerce-africa.com | kinetic365.online
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ECOM AFRICA 22 SPEAKER LINE-UP
Ronnie Teja
Shannon McLaughlin
Hassen Kajee
Daniele Joubert
Jenna Bloch
Founder
Founder
CEO
Eater Growth Lead
Head of Marketing,
Kevin Allen
Nidha Narrandes
Neil Du Preez
Lynton Peters
Chief Community Officer
Creative Director
Director
Founder & CEO
Lebo Gunguluza South Africa’s leading Tech Entrepreneurs, E-commerce Pioneer and Digital Transformation Strategist
REEL STORIES
KNOWLEDGE BAR SPEAKERS
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Kevin Tucker
Jonathan Miller
Craig Pitchers
Warrick Kernes
Founder & CEO
Founder
Chief Operations Officer
CEO
Diederick Stopforth
Jonathan Williams
Sales & Marketing Exec
Founder & CEO
ecommerce-africa.com | kinetic365.online
Worldpay from FIS is a leading payments technology company that powers global commerce for merchants, banks, and capital markets. Processing 79 billion transactions topping $10T for 20,000+ clients annually, Worldpay lifts economies and communities by advancing the way the world pays, banks, and invests. We create secure and scalable innovations that connect commerce across all geographies and sales channels. The company’s integrated technology platform offers a unified and comprehensive solution set to help clients run, grow, and achieve more for their business. With a 50+ year history in financial services, we remain ahead of the curve to outpace today’s competitive economic landscape. By delivering simple, streamlined, and secure experiences for all of our clients and their customers, we embody commitment to every aspect of the financial services industry. ecommerce-africa.com | kinetic365.online
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ECOM AFRICA 2022 SPONSORS
Gold Sponsors
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EXHIBITORS
MEDIA & PARTNERS
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CONTACT DETAILS:
Rene Joubert Rene.joubert@fisglobal.com WWW.FISGLOBAL.COM
“Worldpay from FIS is a leading payments technology company that powers global commerce for merchants, banks, and capital markets. Processing 79 billion transactions topping $10T for 20,000+ clients annually, Worldpay lifts economies and communities by advancing the way the world pays, banks, and invests. We create secure and scalable innovations that connect commerce across all geographies and sales channels. Our integrated technology platform offers a comprehensive solution set to help clients run, grow, and achieve more for their business. By delivering simple, streamlined, and secure experiences for our clients, we embody commitment to every aspect of the financial services industry.”
CONTACT DETAILS:
Declan Green, marketing Event Manager E: declan.green@getfareye.com WWW.FAREYE.COM
FarEye is a low-code, Intelligent Delivery Management Platform. enabling enterprises to orchestrate, track, and optimise their logistics operations. FarEye’s native SaaS products provide real time visibility across transportation networks and logistics orchestration for the execution of deliveries across the first, mid and last mile.
CONTACT DETAILS:
T: +27 11 209 0576 E: southafrica@zohocorp.com
WWW.ZOHO.COM
With 50+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back-office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world’s most prolific technology companies. Zoho is privately held and profitable with more than 10,000 employees. Zoho is headquartered in Chennai, India. Additional offices are in the United States, Japan, China, Canada, Singapore, Mexico, Australia, the Netherlands, Brazil, Saudi Arabia and the United Arab Emirates.
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GROW YOUR GUPSHUP ADVERT E-COMMERCE BUSINESS
Key Features
With AI-powered conversational engagement engine that integrates your Ecommerce platform to 30+ messaging channels.
WhatsApp Commerce
In-app & web-chat bot
AI-powered suggestions
Learn More
Agent assist
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Why Choose Us
We are the #1 player in mobile-first markets like India, and power 7+ billion messages per month for 44,000+ customers. Visit: www.gupshup.io
ecommerce-africa.com | kinetic365.online
CONTACT DETAILS:
021 974 6178 083 228 3907 +44 (0)20 7887 2695 WWW.AWA-DIGITAL.COM
Specialist ecommerce CRO agency. Increase your conversion rate, reduce acquisition costs and grow online sales. 10 years CRO experience with leading ecommerce brands.
CONTACT DETAILS: *see below description WWW.GUPSHUP.IO
Gupshup is creating a world where businesses and consumers interact and transact through conversations. Gupshup enables better customer engagement through conversational messaging. We are the leading conversational messaging platform, powering over 7 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support Enquiries from RSA: Mark Kreuiterm, Head of Sales, RSA C: +27 79 366 7280 E: mark.kreuiter@gupshup.io
Enquiries for Africa: Shashi Bhushan, Director, Sales C: 919650662562 E: shashi.bhushan@gupshup.io
CONTACT DETAILS: or T: +91 9540005600 WWW.DATAWEAVE.COM
DataWeave is a Pricing Intelligence & Digital Shelf solution provider. We equip retailers, brands & delivery intermediaries with pricing, merchandising, and competitive insights to increase eCommerce revenue
ecommerce-africa.com | kinetic365.online
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95% of your website visitors won’t buy from you today Get more online sales from the same traffic Increase ecommerce conversion rate Decrease cost per acquisition Improve user experience measurably
Ecommerce CRO Specialists UK-based specialist Conversion Rate Optimisation agency with a team in Cape Town. World-class talent, local context. Some of our clients include:
“AWA have helped us achieve double digit improvements in our conversion rate” Chris Jarvis, Canon Europe
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www.awa-digital.com
ecommerce-africa.com | kinetic365.online
Tel: 083 228 3907
CONTACT DETAILS:
T: +254 733 447719 E: : ivendretail@citixsys.com WWW.IVEND.COM
iVend Retail by CitiXsys is a cloud-based platform that empowers retailers to provide exceptional customer experiences throughout the entire shopper journey and thus increase profitability.
CONTACT DETAILS:
T: 011 222 2300 E: sales@thecourierguy.co.za WWW.THECOURIERGUY.CO.ZA
The Courier Guy is South Africa’s leading courier service provider with 150 Kiosks nationwide and a network of over 1100 smart pudo lockers.
CONTACT DETAILS:
: +27 81 2707536 E: Alistair@freshtechafrica.com WWW.FRESHTECHAFRICA.COM
“Fresh Tech Africa is the second-largest Freshworks partner globally and has represented the Freshworks brand in the region for almost 9 years. We provide that local support layer to an amazing cloud-based solution. Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. CONTACT DETAILS:
Heba Anwar Head of Marketing heba.anwar@useinsider.com WWW.USEINSIDER.COM
Insider is a B2B SaaS marketing platform that connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
ecommerce-africa.com | kinetic365.online
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DATAWEAVE ADVERT
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ecommerce-africa.com | kinetic365.online
CONTACT DETAILS: T: 08000 33339 WWW.FEDEX.COM/ZA
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air and-ground network providing time-definite and day-definite delivery to help ensure you keep your delivery commitments. We offer door-to-door and clearance services for every shipment that gives you full visibility about the progress of your shipment.
WWW.SKYNET.CO.ZA
Skynet Worldwide Express prides itself in providing unique and game-changing e-commerce and Secure Delivery Solutions based on our Customers’ needs which makes SkyNet arguably one of the leading courier express companies in South Africa and now the world.
ecommerce-africa.com | kinetic365.online
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Day 1
ECOM AFRICA 2022 – AGENDA Wed: 08:00 - 17:30 (GMT+2) *Applicable to All-Access Pass holders
Time
Topic
08:00
Registration opens
09:00
Exhibition floor opens - Welcome address by organiser, Terry Southam, Vuka Group
09:05
09:10 - 09:40 CX & Future Trends
Opening remarks by the chairperson
Mr. Lebo Gunguluza , South Africa’s leading Tech Entrepreneurs, E-commerce Pioneer and Digital Transformation Strategist, RSA
Giving customers a voice in a world full of numbers Alex Genov looks at the trends that’ll shape the ecommerce industry in 2022 and beyond What you will learn: • The role of customer trust in loyalty and customer lifetime value • How to build your own VOC program • Busting some common customer-related myths • The Zappos journey to give customers a voice • Lessons learned Speaker: Alex Genov, Head of Customer Experience Research, Zappos, USA
09:40 - 10:00 Payments
Unpacking the Key Global and MEA Payments Trends Relevant to You Speaker: Tausif Ahmed, Merchant Country Leader, Worldpay, UAE
10:00 - 10:20 Intelligent Delivery
Turn your last mile deliveries into your competitive advantage The last mile stage of delivery has traditionally presented online retailers with a host of challenges. But times are changing. FarEye Pre-Sales Director Mike Elton explains how advancements in intelligent, automated, and intuitive delivery technology can transform the last mile into competitive advantage. Speaker: Mike Elton, Director, Fareye, UK
10:20 - 10:40 Future Trends
Building an Exponential Organization | Key to your eCommerce Future. In this talk Kevin Allen, the Chief Community Officer from OpenExO will be live with us in Cape Town to share together with Salim Ismail, Author or Exponential Organizations and Chairman at OpenExO, on video. Together they will discuss the keys to building an exponential organization and why it is important for your eCommerce future. Organizations that leverage the Exponential Organizations approach show higher financial returns, greater team retention and purpose alignment with customers. They are calling this the Decade of the ExO and you have an opportunity to become exponential. Speakers: Salim Ismail Fixing Civilization; Founder, OpenExO. Author, Exponential Organizations, Canada Kevin Allen, Chief Community Officer, OpenExO, RSA
Day 1
ECOM AFRICA 2022 – AGENDA Wed: 08:00 - 17:30 (GMT+2) *Applicable to full pass holders
Time
Topic
10:40 - 11:10
Networking Coffee Break | Exhibition showcase
11:10 -12:05
Embracing the next e-commerce trends Industry leaders will discuss recent and developing ecommerce trends that will alter the retail landscape. Discover the most successful trends of E-commerce and explore benchmarks and strategies. Panelists: • Alex Genov, Head of customer experience research, Zappos, USA • Vincent Viviers, Head of e-commerce, Pick n Pay, RSA • Shannon McLaughlin, Founder, Ubuntu Baba, RSA Moderator: Warrick Kernes, CEO, Insaka Ecommerce Academy, RSA
12:05 - 12:25
Experience as a Success Factor in eCommerce Speaker: Andrew Bourne, Regional Manager, Africa, Zoho, RSA
12:25 -12:45
CRO: get more online sales from the same traffic It’s becoming more expensive to acquire increasingly fickle visitors to your online store. How much of your marketing budget is spent on acquisition vs getting more sales from existing traffic? CRO (Conversion Rate Optimisation) directly improves ecommerce profitability by driving sales without spending more on acquisition. Learn how to tackle CRO - and how not to - from the trenches. The speaker has 10+ years’ experience as a specialist in Ecommerce Conversion Rate Optimisation (CRO), working with some of the world’s leading brands. He shares practical advice, illustrated by local and international case studies. Speaker: Johann Van Tonder, COO, AWA Digital, RSA
12:45 –14:00
Networking Lunch | Exhibition showcase
14:00 - 14:45
What are the must-have management shifts to promote success in D2C e-commerce?
ECOM Africa Advisory Board discussion
The ECOM Africa advisory board members discuss which management shifts are required to promote excellence in the factors crucial to growing D2C, and to allow companies to reap the benefits of robust D2C growth. Panelists: • George Mienie, CEO, Autotrader, RSA • Laurian Venter, Director, OneDayOnly, RSA • Grant Oliver, Ecommerce Manager, Nestle, RSA • Zama Jugar, Partnerships Lead, what3words, UK Moderator: Lauren Hartzenberg, Managing editor - Retail editor, BizCommunity, RSA
Day 1
ECOM AFRICA 2022 – AGENDA Wed: 08:00 - 17:30 (GMT+2) *Applicable to full pass holders
Time 14:50 - 15:05
Topic
The Future of eCommerce and building a resilient online business with relevancy Speaker: Paris Phillipou, VP: Game ECommerce & Digital, Massmart, RSA
15:05 - 15:25
Conversational Messaging - Transforming customer engagement for D2C & eCommerce brands Speaker: Ravi Sundararajan, COO, Gupshup, USA
15:25 - 16:25 CX
Effective personalization for retailers Personalized shopping experiences and marketing have shown a strong correlation with increased conversion rate and revenue, but how do retailers achieve this at scale? What does personalization look like? Panelists: • Dumi Mahlangu - Founder: Chepa Streetwear Ltd, RSA • Lesego Lethoko - Head of E-commerce, Bathu Shoes, RSA • Alistair Freeman, CEO, Freshtech Africa • Johann Van Tonder, COO, AWA Digital, RSA Moderator: Odette Butcher, Solopreneur and Founder, Celestial Gifts Experiences, RSA
16:30 - 16:55 The Hybrid Retail Model
Customer Experience 3.0: Digital acceleration brought on by the pandemic has redefined shopping expectations. We’re now entering a new era of hybrid retail in which consumers expect the best of online and offline channels in every commerce opportunity. What sits at the heart of consumer’s expectations today is the ability to choose and control how they shop—whether it’s having a say in what data they share in exchange for personalization or being more selective in the creators they go to for inspiration. The future of customer experience will be driven not by the brand, but by a customer empowered in their choices. And as we build and prepare for the Metaverse, these trends will only become more important. Speaker: Kyle Ranally, Global Vertical Insights Marketing Strategist, Meta (formerly Facebook), NewYork
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16:55pm
Closing of Day 1: Johann Van Tonder, COO, AWA Digital, RSA
18:00
Networking Cocktail Function
ecommerce-africa.com | kinetic365.online
OMNICHANNEL PERSONALISATION Meaningfully Engage Shoppers at Every ADVERT Sales Touchpoint with a SaaS-Based Omnichannel Retail Platform
Seamless Ecommerce Integration Sell Anytime, Anywhere Consistent Customer Experience Real-time Inventory Visibility Click & Collect Curbside Delivery Contactless Delivery
For more information
+254 725 953 013 | johannesburg [at] citixsys.com | ivend.com ecommerce-africa.com | kinetic365.online
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Day 2
ECOM AFRICA 2022 – AGENDA Thu: 08:00 - 17:30 (GMT+2) *Applicable to full pass holders
Time
Topic
08:00 - 09:00
Welcome Tea and Coffee
09:00
Welcome by organizing committee, Terry Southam, Vuka Group
09:05 - 09:10 09:10 - 09:40 Startup Story M&A 09:45 - 10:00
Opening remarks by the chairperson,
Odette Butcher, Solopreneur and Founder, Celestial Gifts Experiences, RSA
Scaling a startup and being acquired by a corporate Speaker: Vincent Viviers, Omnichannel Executive, Pick n Pay, RSA
Ecommerce in South Africa: Data Driven approach to getting ahead The pandemic triggered online shopping boom changed consumer habits for good, making the eCommerce arena in South Africa more competitive than ever. Learn how retailers & consumer brands can stay ahead in this highly competitive Digital Commerce environment. Speaker: S.Krishnan Thyagarajan “Krish” – President & COO, Dataweave Software, USA
10:05 - 10:30
Increasing customer loyalty How can a (paid) loyalty program or membership increase customer loyalty and lower acquisition costs. How to reduce friction to increase conversation. Speaker: Michael Ros, CEO/Co-founder - Bidroom, Netherland
10:30 - 11:15
Networking Coffee Break | Exhibition showcase
11:15 - 12:05
Unlocking the e-commerce global company value for local customers • • • • •
Using data to understand your consumers better and personalize their experience Utilizing an ecommerce platform to scale solutions globally How experimentation allows a business to learn fast and unlock value quicker Importance of understanding the local market and their specific needs, while building a scalable solution Continually innovating and adding new product features and/or experiences to stay relevant
Panelists: • Diana Bett, Managing Director, Purpink Gifts, Kenya • Daniele Joubert, Eater Growth Lead, UberEats, RSA • Jenna Bloch, Head of Marketing, Loot.co.za, RSA Moderator: Ajibola Olayiwola, Head, Konga Food, Konga shopping, Nigeria
Day 2
ECOM AFRICA 2022 – AGENDA Thu: 08:00 - 17:30 (GMT+2) *Applicable to full pass holders
Time 12:05 – 12:25
Topic
Upskilling 101 for the eCommerce ‘Jack of All Trades’... As a result of COVID, I set up a small niche e-commerce agency and what has unfolded is the desperate need for ecommerce coaching and mentorship for two very clear audiences ~ One audience are those over the age of 30 who’ve bought ecommerce businesses and have no idea how to operate or grow them. The 2nd clear audience are sales and marketing executives over the age of 40 who either have or do not have a marketing degree. Through job cuts they’ve found themselves burdened with the extra role of ecommerce, online advertising/digital marketing and have no idea where to start or how to manage the agencies onboard. Speaker: Odette Butcher, Solopreneur and Founder, Celestial Gifts Experiences, RSA
12:25 – 12:45
Electric delivery vehicles in South Africa Speaker: Neil Du Preez, Director, MellowVans, RSA
12:45 - 14:00
Networking Lunch | Exhibition showcase
14:00 - 14:55
Transforming the eCommerce landscape by going fully tech savvy Exciting things are coming soon for the eCommerce industry. Mobile platforms are the future of eCommerce and are more important than ever. Subscription services look to gain a larger percentage of the digital market. The way products are marketed and showcased is about to take a major leap forward. Have you ensured that your eCommerce site is ready for the new changes by adapting the latest tech trends into your business plan? If you’re interested in integrating some of the most innovative and leading merchant services and payment processing solutions into your eCommerce strategy for the next year Panelists: • Bonolo Zwane, Founding Director, Nje Brand Pty Ltd, RSA • Hassen Kajee, CEO, imcapetown.com and imacleaning.co.za, RSA • Jonathan Miller, Founder, OfferForge, RSA Moderator: Nidha Narrandes, Creative Director, Reel Stories, RSA
15:00 – 15:10
Bridging the digital wave in ecommerce and key Insights” Speaker: Ajish P, Shareholder, Commercial Director, Insider, UAE
Day 2
ECOM AFRICA 2022 – AGENDA Thu: 08:00 - 17:30 (GMT+2) *Applicable to full pass holders
Time 15:10 -16:05
Topic
Enhanced distribution and fulfilment planning Ecommerce fulfillment has taken the middleman out of distribution, providing faster delivery, affordable prices, and better customer service. What are the solutions available to assist further growth? • • •
Simon Hartley, Lead Exec, Delivery Services, Massmart Group eCommerce, RSA Ya’essh Cader, Head of Digital and Ecommerce - Sanlam Investments, RSA Arvind Sahay, Regional Head, Middle East and Africa, Fareye, UAE
Moderator: Johann Van Tonder, COO, AWA Digital, RSA
16:10 – 16:20
Digital Transformation in Retail Speaker: Craig Garrett, Channel Sales Director, CitiXsys, iVend Retail, RSA
16:25 - 16:45
Are Smart Google Shopping Ads the future for Ecommerce? - What is new Performance Max campaign type Speaker: James Mew, Founder and MD - Mantality, SA – Based out of Portugal
16:50 - 17:10
Increasing your Store AOV and Customer LTV my top 10 + tried and tested methods Speaker: Ronnie Teja, Founder, Branzio Watches, Vancouver, Canada
17:10
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Closing Remarks by Warrick Kernes, CEO, Insaka Ecommerce Academy, RSA
ecommerce-africa.com | kinetic365.online
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Frictionless, simple, easy www.freshworks.com ecommerce-africa.com | kinetic365.online
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CONTACT DETAILS:
Stellenbosch Development Hub: +27 21 879 1649 Pretoria Development Hub: +27 12 880 2334 | +27 12 880 3255 E: HI@VECTRA.CO.ZA WWW.VECTRA.CO.ZA
Vectra | Serious eCommerce for Serious Brands We partner with Africa’s largest brands to deliver world-class eCommerce experiences. The team at Vectra assists customers throughout their eCommerce journey: strategy, design, development and beyond. Our approach is agile, outcome-driven and everything we do is with a singular focus on generating value for our clients. CONTACT DETAILS:
The Unisa Student Communication Centre T: 0800 00 1870 E: enquire@unisa.ac.za WWW.UNISA.AC.ZA
We are a reputable, comprehensive, flexible and accessible open distance learning institution that is motivating a future generation. We offer internationally accredited qualifications and have world-class resources. Our vision “towards the African University shaping futures in the service of humanity” drives us to find answers to Africa’s educational and developmental problems. CONTACT DETAILS: E: sales@ram.co.za WWW.RAM.CO.ZA
Offering industry-specific, ultramodern technology and logistics infrastructure, through fully-integrated solutions - we pride ourselves on being an end-to-end provider committed to delivering from A to B, seamlessly. CONTACT DETAILS:
T: 021 447 3636 E: support@pargo.co.za WWW.PARGO.CO.ZA
Pargo is a smart logistics company that solves the challenges of last-mile distribution. We allow consumers, companies and couriers to send and receive parcels at pickup points located at convenient retail stores across Southern Africa. 28
ecommerce-africa.com | kinetic365.online
CONTACT DETAILS:
WWW.SHOPPINGFEEDER.COM
ShoppingFeeder is a world-leading feed management service for online retailers that helps retailers in more than 50 countries distribute their product data to marketing platforms like Google Ads, Facebook, TikTok and many more. Recently, ShoppingFeeder launched FeedNexus, it’s platform dedicated to helping digital marketing agencies improve their clients’ shopping campaigns. CONTACT DETAILS:
T: 087 231 0377 E: sales@offerforge.com WWW.OFFERFORGE.COM
Scale your business and smash your sales targets! Implement OfferForge performance marketing to generate leads, acquisitions & online sales. Pay only for Performance! Pioneers in Performance Marketing, since 2005. CONTACT DETAILS:
T: 082 887 7354 or Office: 021 110 5562 E: sales@chatinc.com WWW.GETSWEESH.COM WWW.CHATINC.COM
Chat Inc, experts in WhatsApp Commerce Solutions for SA’s biggest brands, is debuting their latest Plug & Play platform, Sweesh that enables Proactive WhatsApp campaigns at scale. CONTACT DETAILS:
Sachin Menon, Channel Sales Head: sachin.menon@moengage.com WWW.MOENGAGE.COM
MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month.
ecommerce-africa.com | kinetic365.online
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Exhibitors
In-person & Online
Silver Sponsors
West
Entrance/Exit
Gold Sponsors
this may not be blocked
4 & 5 May 2022
Emergency exit
Platinum Sponsors
E18
Knowledge Bar E19
VIP / Lounge
Walkway
Entertainment Stage
Media Partners
E11
Organ -isers Office
E13
E15
E12
E14
E16
E17
E5
E6
E8
E10
Entrance/Exit
Gaming Stand
E7
E9
this may not be blocked
Delegate Lounge
East
Pause area
Registration
E1A
E1B
Rebooking Stand
E2
E3
E4
Coffee Area
Emergency exit
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Main Stage
Day 1
Knowledge Bar Agenda
Wed: 08:00 - 17:30 (GMT+2) *Applicable to All-Access Pass holders & Expo Floor Pass holders
Time 10:30 -11:00
Topic
Technology and the Last Mile. Speaker: Craig Pitchers, Chief Operations Officer, The Courier Guy, RSA
11:30 -12:00
Effective channel marketing with high-quality feeds for merchants and agencies Speaker: Kevin Tucker, Founder & CEO, Pricecheck, Shopping feeder, RSA
12:00-12:30
How to achieve a Secure Courier Delivery Cycle, to the correct address and intended recipient, using address validation, facial recognition and biometric validation? It is not necessary for you to become another fraud or hijacking statistic with your courier partner. Come find out more about the right solutions and how to avoid the question “Did the right person get their package at the correct address? Speaker: Diederick Stopforth, Sales & Marketing Exec at Skynet Worldwide Express
12:30 -13:00
Leveraging Performance Marketing to accelerate customer acquisition & revenue growth Performance Marketing helps scale reach, engagement, and conversion of new buyers at a lower cost, lower risk and much higher ROI than any other marketing channel at scale. In this discussion we’ll cover the must do steps to implementing performance marketing in your business. Speaker: Jonathan Miller, Founder, OfferForge, RSA
14:30 -15:00
Digital Exclusion as a Barrier to eCommerce in the Developing World. Inclusive digital commerce starts with access. Learn how your potential customer’s digital exclusion may cost your business Millions of Rands in lost revenue. Chat Inc will share its deep knowledge on how it’s using social messaging apps, like WhatsApp to build digital bridges, reduce friction and unlock revenue for several of SA’s largest brands. • Digitization of credit application processes onto WhatsApp • Sales and Marketing ROI via our Sweesh Broadcast WhatsApp platform: What we know so far. • Retentions & Rewards: Staying top of mind and reducing churn. Speaker: Jonathan Williams, Founder & CEO of Chat Inc.
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Day 2
Knowledge Bar Agenda
Thu: 08:00 - 17:30 (GMT+2) *Applicable to All-Access Pass holders & Expo Floor Pass holders
Time 15:30 -16:00
Topic
Meeting online customers’ demands with precise deliveries Speaker: Zama Jugar, Partnerships Lead , what3words, UK
Day 1 Closing 10:30 -11:00
Role of data, technology and social commitment in the post-pandemic consumer experience Rising digital supply networks - transforming static, linear supply chains into an interconnected ecosystem of nodes, dynamically shaping the planning, production and distribution of products. Speaker: Alex Genov, Head of customer experience research, Zappos, USA
11:30 -12:00
Ecommerce CRO: how to optimize online sales • • • • •
Why Conversion Rate may be the most misleading metric How to identify the right KPIs for optimization How to uncover the best opportunities Focus on the most profitable ideas How to craft and test a hypothesis
Speaker: Johann Van Tonder, COO, AWA Digital, RSA
12:30 -13:00
Sustainable innovation in virtual restaurants Creating the future of food delivery takes empathy, innovation, and an appetite for complex logistical challenges. Uber eats taps into the physical space of taking the restaurant seamlessly into homes with the use of technology. Speaker: Daniele Joubert, Eater Growth Lead, UBER SA, RSA
14:30 -15:00
The 2 main keys to unlock online sales growth If you are struggling to grow your sales or unsure of how to unlock further growth in sales, then join this talk to gain a clear understanding of exactly what you need to do in your business to see the growth in sales that you’ve been wanting. Warrick shares his best tips after selling over R100m in online goods in SA and helping thousands of entrepreneurs to achieve more success online. Speaker: Warrick Kernes, CEO, Insaka ecommerce academy, RSA
15:30 -16:00
How to buy your very own online shop instead of building it Speaker: Odette butcher, ecommerce coach and ready-made mentor, RSA
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MEDIA & PARTNERS Bizcommunity is an independently-owned business-to-business media brand, proudly made in Africa for Africa. As the go-to online destination for 300,000 pan-African and global readers, Bizcommunity offers an indispensable daily overview of the intellectual capital of companies, organisations and individuals across 19 different industries in our region. T: 0860 812 000
E: sales@bizcommunity.com
WWW.BIZCOMMUNITY.COM
Referred to by one student as “the solution to South Africa’s struggling online entrepreneur” Insaka is committed to helping entrepreneurs to Start, Build and Grow their own eCommerce businesses through high value online learning delivered by SA’s eCommerce expert, Warrick Kernes. T: 064 817 8483
E: info@insaka.co.za
WWW.INSAKA.CO.ZA
CIO Africa serves the enterprise community of CIOs and senior technology decision-makers with peer insight and expertise on Business Strategy, Innovation and Leadership. CIO attracts the highest concentration of enterprise CIOs and business technology executives of any media brand, reaching over one million. WWW.CIOAFRICA.CO
OpenExO is a global transformation ecosystem with more than 17,000 coaches, investors, consultants, and innovation specialists, helping organizations, institutions, and people unlock abundance using technology to change the world.
E: solutions@openexo.com
WWW.OPENEXO.COM
We’re all about original relevant content that our readers love! Our primary readers comprise Small Medium Business, Startups, Entrepreneurs and Resellers, We also cater for lifestyle technology readers, providing a balanced mix of consumer content, Innovation, culture, games, Maker-, 3D technology and more. T: 011 083 6006 082 958 4632
E: dorothy@htxt.co.za robin@htxt.co.za
WWW.HTXT.CO.ZA
Ecommerce.co.za is a community for online retailers and entrepreneurs in South Africa. Gain insights and best practice on how to start or grow your ecommerce business. T: +27 11 680 0714
E: mail@ecommerce.co.za
WWW.ECOMMERCE.CO.ZA
The e-Commerce Association of Ghana is the industry association of Ghana’s online retail. We represent online shops; online merchants and marketplaces; payment gateways, fintechs, courier companies, cyber security companies, etc in Ghana’s digital economy. T: 020 636 7515 E: paul@ecommerceassociationgh.com
WWW.ECOMMERCEASSOCIATIONGH.COM
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2 3 & 2 4 A ug 2 02 2
Online & In-Person | Century City Conference Centre
CEM Africa Summit brings together the brightest minds and most capable operators in Customer Experience. Boasting a can-use-it-now agenda and specialist line up spread out over 2 days. You’ll walk away with a solid game plan to map out or refresh your customer experience strategy and activities. On 23 – 24 August 2022, CEM Africa will host CX executives from the top organisations in Africa to attend hyper-focused keynotes, educational workshops, panel discussions, and live Q&As to help you create bullet proof customer experience systems for your business. Join leading businesses, from best-in-class consultancies to brands that epitomise outstanding customer experience.
Early Bird tickets are on sale now at cemafricasummit.com 34
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UPCOMING EVENTS Customer Experience Management Africa | In-person & Online Edition 23rd and 24th August 2022 Century City Conference Centre, Cape Town, RSA cemafricasummit.com
A meeting place for CX professionals and innovative CX solution providers
eCommerce Africa 2023 In-person & Online Edition CTICC, Cape Town, RSA
ecommerce-africa.com
Leading eCommerce experts discuss the latest trends in the ever growing space
Kinetic 365
kinetic365.online
All of our content is stored on Kinetic 365, Our on-demand educational content platform for up to date eCommerce and CX informational hub, easily accessable from anywhere and on any screen
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THANK YOU TO OUR ECOM AFRICA 2022 SPONSORS
Gold Sponsors
th
See you for the 9 edition in 2023!
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