#1
ASK YOURSELF:
Who have they worked with previously?
Our recommendation: You want to make sure their experience is relevant to your service, products or industry. Quick tip: Look for a marketing company that has worked with similar clients to yourself, they will have knowledge of the market and know exactly what works.
#2
ASK YOURSELF:
Do they have excellent media contacts?
Our recommendation: Having a dedicated list of media contacts is essential in taking your marketing results to the next level. Quick tip: Ensure your marketing team has a list that they are happy to share with you, plus request examples of media coverage that they have obtained for previous clients.
#3
ASK YOURSELF:
Do they know the difference between branding & selling?
Our recommendation: Some marketers will tell you branding is the only way to increase your sales. However that’s not entirely true, there are many tools available today and quite a few are based around CALL TO ACTION sales mechanisms! Quick tip: Make sure your marketing team understand what CALL TO ACTION means and can show you some results of how they increased sales for their clients.
#4
ASK YOURSELF:
Have they had marketing successes?
Our recommendation: You need to be sure that they will be able to deliver what they say their going to. Quick tip: Review their previous client history and look for an increase in market share, brand awareness, or customers loyalty.
#5
ASK YOURSELF:
Do they have an easy to understand marketing formula?
Our recommendation: Don’t get caught up in marketing ‘jargon’! At the end of the day if it makes no sense to you, how will your customer understand it? Quick tip: Find a marketing company that has a successful marketing method, one that is simple to understand, outlines all the benefits and answers all your questions.
#6
ASK YOURSELF:
Is the price right for you?
Our recommendation: You need to know that your money is being well spent on the things that will give you the biggest returns.
Quick tip: Choose a marketing company that will deliver everything within the budget that has been allocated and won’t charge you extra.
#7
ASK YOURSELF:
Have they had experience communicating to your target market?
Our recommendation: You must be 100% sure they use the right tools, otherwise how will you know they are talking to the right customers in the right way. Quick tip: Your ideal company will know exactly who your core customer is, where they hang out and which tools they can use to communicate to them effectively.
#8
ASK YOURSELF:
Will they listen to you?
Our recommendation: Marketers sometimes like the sound of their own voices, but it’s imperative that they also take the time to listen to you as well.
Quick tip: The company you choose must be open to listening to your requests, your questions and your feedback, regardless of what they think.
#9
ASK YOURSELF: Do they believe in your brand and your products?
Our recommendation: You want to be sure that they understand your wants, your needs & the goals you are trying to achieve. Quick tip: Look for a marketing company that truly understands your products, your company ethos & your people. It will help with planning a strategy that is truly unique.
#10
ASK YOURSELF:
Do they have any great partnerships?
Our recommendation: A great marketing team can make lucrative partnerships that are mutual beneficial.
Quick tip: Talk to your team about who they have on offer, why they would be a good partner and the rewards of working with them.
#11
ASK YOURSELF:
Do they know & work with any Influencers?
Our recommendation: Influencers are the new brand ambassadors of today, a great influencer can help reach new audiences, increase sales plus drive media coverage & content. Quick tip: Ensure your marketing team has an ongoing list of both free and paid for influencers. This way you’re sure to get the best of both worlds.
#12
ASK YOURSELF:
Are they experts when it comes to promotions & events?
Our recommendation: Some marketing companies lack experience when it comes to working with national events or large scale promotions. Quick tip: Ensure your team has successfully completed work on a national & international scale. Also ask for video content of their work so you can see their results first hand.
#13
ASK YOURSELF:
Are they easily accessible?
Our recommendation: Your new marketing team must be easy to reach and you don’t always want to speak with the junior staff.
Quick tip: Make sure your marketing team are contactable at all times and readily available when you need them to be.
#14
ASK YOURSELF:
Do you get a good VIBE from them?
Our recommendation: Sometimes your instincts are the best indicators, make sure you listen to them when talking to your new potential marketing team. Quick tip: There’s no point hiring the top team if you don’t like any of them. Make sure you have a team that cares about you and your staff, as they should become an extension of your core business.
#15
ASK YOURSELF:
Will they go above & beyond for you?
Our recommendation: Marketing takes a lot of time, energy and planning to be successful. Sometimes you need that extra effort to get it across the line. Quick tip: Make sure there are added bonuses included in working with your chosen marketing team. Free Trips away, Free Tickets to events, Free Advice, Free Gifts etc.
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