Social media platforms To market myself as a social media influencer, I first need to assess which social media platforms I would like to utilise in order to build my brand. Instagram and TikTok are what I use most on a day-to-day basis as a consumer, therefore I think that these platforms would be good as I understand them the most. Twitch is a form of social media I looked into however I chose to discount it due to the fact that I feel that it is a heavily gaming-dominated platform. However, this could be an avenue I explore further down the line as I expand my brand and social media presence. Facebook is a social media platform that I believe is more outdated and targets a more mature target market, therefore I also decided to discount it for the time being.
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