Life of Kit

The Life of Kit campaign’s goal was to create a safe space for people to explore fashion, makeup and themselves. This concept in itself was not the issue. The issue was the lack of planning and testing. Many of the ideas in the projection section of my brand book would have been more suitable to have as the main campaign. I found that the concept was too general to work as an initial starting point. Therefore, I have decided to go back to the drawing board, this is where the 360 modules helped me as it allowed me to identify my target audience, genderless fashion and beauty consumers, more specifically. As well as this I was able to plan a concept that could lead to the expansion into the projection ideas that I had mentioned previously. While I enjoyed the shoot for Life of Kit and I was really pleased with the outcome, I feel that I needed to have more prior testing and planning before to back this up and make it better in order for it to be used as a visual campaign for the Chameleon 2.0 brand. The Chameleon 2.0 brand will not be used for this campaign as I have rebranded to simply Kit Dickson. This is because I want to gain recognition and identification from my audience. I also want to be on a more personal note with my consumer to gain loyalty and truly become at one with my brand. Chameleon 2.0 is still a concept I would consider developing in the future however, I feel I need to establish myself as an influencer as an initial starting point first. This will give my brand some longevity and the option to cross over into different fields and areas of content creation.

The Life of Kit campaign gave me the opportunity to collaborate with a photographer and utilise the skills I have learned modelling for other people, for example, planning and using mood boards and reference photos for makeup, posing, styling and editing. this gave me the confidence to plan my own shoots again going forward and helped me learn about lighting and photography techniques.