Strategy

Intention

For my FMP Visual Campaign, I wish to market myself as a social media influencer, with a clear plan of my Instagram feed that has been executed to the highest possible standard. I will utilise the planning I have already done in the 360 module to inform how I will achieve this outcome, for example, the content creation schedule.

Market

from the 20x20 research, I have been able to establish that I sit in the genderless fashion and beauty market, I will react to this by not only creating content that is inspired by current trends in fashion and makeup but transcending what is popular now with looking to the future of what direction fashion will take. I will do this by showcasing my individual tastes and style to create a truly authentic experience for my consumer. From my research, I have found that this approach to content creation is the most successful.

Consumer

My target audience for this campaign will be consumers of genderless fashion and beauty, this will likely relate to a large amount of the LGBTQ+ community as well as the general beauty, makeup and fashion communities. I would like to create a safe space where my consumer can feel a sense of escapism when viewing or engaging with my content. As an influencer I wish to inspire self-expression, experimentation and a judgement-free zone, this means that it is likely that my consumer may wish to buy into fast fashion. While my values are typically sustainability focused, I appreciate that not everyone will have the disposable income to afford luxury fashion products, therefore I want to make it my mission to educate my consumer on the importance of upcycling, recycling and adding value and versatility through accessorising.