Introduction

I must first address the fact that my original visual campaign has evolved in this direction. I found that my concept photo shoot was a great testing exercise that has led to the rebranding of myself and the inspiration behind the concept of marketing myself as a social media influencer. From ‘Life of Kit’ to ‘Influencer Kit’.

My FMP is the testing and execution stage of my visual campaign. Following the planning, research and development stage of the ‘360 campaign’, I have decided to continue with my plan to market myself as a social media influencer. After my research into different social media platforms, I decided to discount Twitch, YouTube, Facebook and Twitter, for now, my main focus will be on Instagram and TikTok. I decided to focus on only two social media platforms as I knew that consistency would be key to the success of my brand and campaign and that it would be hard to create a schedule of content creation for too many different social media outlets at one time. Therefore, I decided to be realistic in my approach to ensure maximum success and that I wasn’t spreading myself too thinly. In addition to this, my knowledge of TikTok and Instagram is much deeper and wellinformed, therefore I felt most comfortable starting with these two platforms. Other social media outlets are something, I can expand into in the future depending on the success of my brand and campaign. The idea behind my visual campaign is to successfully market myself as a social media influencer, I will create a visual representation of the planning and projection of my brand to back this up and showcase what this will look like. My intention is to create a full Instagram feed of content to showcase how I will engage and capture my audience, developing a loyal following and a clear market position. With my gap in the market and target audience already identified as consumers of genderless fashion, the beauty industry and members of the LGBTQ+ community, I will be able to market myself with these factors in mind to create a more successful campaign. I will support this intention by testing my abilities as a content creator, through Live Streaming on platforms such as TikTok, participating in trends and viral videos and challenges, developing a style and finding out what content I am comfortable making.