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Campaign

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Plans in Motion

Plans in Motion

For my campaign, I would like to take forward the ‘golden hour’ setting and use this method to create an Instagram grid that is aesthetically pleasing and communicates my core values, beliefs and style to my consumer. I will be continuing to use the content creation schedule and planning from my 360-research module to inform and inspire my social media platforms, content and feeds. My testing stage has taught me the methods which I need to harness in order to create my desired outcome. This will all help to market myself as a social media influencer and kickstart this career path. My methods of testing have included testing myself as a model, testing my reaction to being photographed in different locations and situations, and my knowledge of photography and lighting. From my testing I have also learned that I value collaboration with photographers, however, for this project, I doubt it is really due to timing and scheduling conflicts. I would have collaborated with the same photographer I used for the ‘Life of Kit’ campaign as I was really pleased with the results, however, she did not have availability for the time frame I required. Therefore, instead of using someone that, I did not have the time to test and vet, I have decided to go forward taking charge of the photography, modelling, lighting and post-production. ‘Influencer Kit’ is a one-man-band. The future will likely see me collaborate again with photographers and other content creators however, for this campaign I would like to work solo to showcase my own skills fully and again to portray myself in a more relatable light to my consumer. This will enable me to connect with them and showcase my authentic self, hopefully resulting in a bigger following and a push on organic growth. From my testing of social media platforms, I have found that TikTok is a really good place for organic growth, especially the TikTok Live function which allowed me to gain followers and channel them to my Instagram. This method of promotion has allowed me to gain followers in the testing stage of my campaign which is something I had not anticipated.

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