GLOBAL VISION 2020+

kjær GLOBAL

GLOBAL VISION 2020+ Connecting to People in a Sharing Economy Photo: Kjaer Global

10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

NAVIGATING THE FUTURE

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GLOBAL

Family Holiday in Norway - Photo: Harald Brekke

Snøhetta

Connectivity & Efficiency

Happiness & Meaning 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

MULTIDIMENSIONAL THINKING

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GLOBAL

4. SPIRITUAL 3. EMOTIONAL

2. SOCIAL

2. SOCIAL

Left Brain • Pragmatist • Logic • Facts

1. SCIENTIFIC

3. EMOTIONAL

4. SPIRITUAL

Right Brain • Possibilist • Intuition • Vision

Trends Filter

1. SCIENTIFIC

To navigate the future and understand people it is essential to embrace all four dimensions 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

TREND ATLAS

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GLOBAL

QUALITY OF LIFE

UNIVERSAL VALUES Trend Atlas Kjaer Global © 2012

4. SPIRITUAL

INTELLIGENT HEALTH

MEANINGFUL EXPERIENCES

A BETTER WORLD

3. EMOTIONAL

CONNECTIVITY

PATCHWORK SOCIETY

CARING ORGANISATIONS

2. SOCIAL

TECHNOLOGY

ECONOMICS

POLITICS

ENVIRONMENT

1. SCIENTIFIC 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

EMPATHIC LEADERSHIP

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Selgas Cano Architecture Office, Madrid

A caring company culture will enhance people’s life experiences and transform them into happy thriving individuals 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

KEY SOCIETY DRIVERS

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GLOBAL

* TOTAL TRANSPARENCY * CLOUD CULTURE * SMART TECHNOLOGY * GLOBAL CITIZENS * FEMALE FACTOR * SOCIAL CAPITAL * A BETTER WORLD * THE GOOD LIFE 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

TOTAL TRANSPARENCY

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GLOBAL

An authentic organisation ensures that brand promise and consumer experience are totally aligned with performance 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

SMART TECHNOLOGY

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GLOBAL

Windows 7 Phone

Urban Library of the Future and Centre for New Media in Gent by UNStudio’s

As physical and virtual borders dissolve, people want seamless transitions and self-defined boundaries in all areas of life 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

CLOUD CULTURE

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GLOBAL

Dynamic digital landscape of social networks and open dialogue is where actions and reactions happen in real time 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

GLOBAL CITIZENS

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GLOBAL

Source: Global Talent Rally, CIFS, 2010

The culturally open and mobile Global Citizens will set new standards in virtually all areas of society and business 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

FEMALE FACTOR

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GLOBAL

Inclusive leadership comes naturally to women – influencing fresh approaches to collaborating and creating value 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

SOCIAL CAPITAL

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GLOBAL

Greenland National Gallery. Nuuk - Project by BIG, TNT Nuuk, Rambøll Nuuk, Arkitekti, MIR, Glessner Group

Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

A BETTER WORLD

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GLOBAL

Dalston Roof Park London - Photo: Julian Walker Flickr

Clive Wilkinson Architects' Macquarie Bank in Sydney, Australia

It is believed that business, not government should be the primary driver behind a sustainable intelligent future 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

THE GOOD LIFE

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GLOBAL

The waterfront of Kastrup, Denmark by White Architects

Corporations can achieve success by encouraging people to adopt a ‘mindful’ approach to work and life in general 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

VALUE DRIVEN EXPERIENCES

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GLOBAL

WE

HAPPY BOHEMES NARRATIVE

CULTURAL EXPLORERS PARTICIPATION

The Good Life

A Better World

DIALOGUE

COMMUNITY

Cloud Culture

Social Capital

PEOPLE PLANET PLEASURE

RATIONAL

EMOTIONAL

PROFIT

MOBILITY

ENGAGEMENT

Global Citizens

Female Factor

MEANING

Smart Technology

Total Transparency

KARMA HUNTERS

HIGH ACHIEVERS ME

10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL

Mindset Map Illustration 2012 © Kjaer Global

EMPOWERMENT

CONCLUSION

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GLOBAL

V&A Dundee by Snøhetta and Hoskins

A measure of a 21st century brand’s worth is how it engages with the world - a 4 P bottom line will be tomorrow’s norm 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL