kjær GLOBAL
GLOBAL VISION 2020+ Connecting to People in a Sharing Economy Photo: Kjaer Global
10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
NAVIGATING THE FUTURE
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Family Holiday in Norway - Photo: Harald Brekke
Snøhetta
Connectivity & Efficiency
Happiness & Meaning 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
MULTIDIMENSIONAL THINKING
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4. SPIRITUAL 3. EMOTIONAL
2. SOCIAL
2. SOCIAL
Left Brain • Pragmatist • Logic • Facts
1. SCIENTIFIC
3. EMOTIONAL
4. SPIRITUAL
Right Brain • Possibilist • Intuition • Vision
Trends Filter
1. SCIENTIFIC
To navigate the future and understand people it is essential to embrace all four dimensions 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
TREND ATLAS
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QUALITY OF LIFE
UNIVERSAL VALUES Trend Atlas Kjaer Global © 2012
4. SPIRITUAL
INTELLIGENT HEALTH
MEANINGFUL EXPERIENCES
A BETTER WORLD
3. EMOTIONAL
CONNECTIVITY
PATCHWORK SOCIETY
CARING ORGANISATIONS
2. SOCIAL
TECHNOLOGY
ECONOMICS
POLITICS
ENVIRONMENT
1. SCIENTIFIC 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
EMPATHIC LEADERSHIP
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Selgas Cano Architecture Office, Madrid
A caring company culture will enhance people’s life experiences and transform them into happy thriving individuals 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
KEY SOCIETY DRIVERS
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* TOTAL TRANSPARENCY * CLOUD CULTURE * SMART TECHNOLOGY * GLOBAL CITIZENS * FEMALE FACTOR * SOCIAL CAPITAL * A BETTER WORLD * THE GOOD LIFE 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
TOTAL TRANSPARENCY
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An authentic organisation ensures that brand promise and consumer experience are totally aligned with performance 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
SMART TECHNOLOGY
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Windows 7 Phone
Urban Library of the Future and Centre for New Media in Gent by UNStudio’s
As physical and virtual borders dissolve, people want seamless transitions and self-defined boundaries in all areas of life 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
CLOUD CULTURE
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Dynamic digital landscape of social networks and open dialogue is where actions and reactions happen in real time 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
GLOBAL CITIZENS
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Source: Global Talent Rally, CIFS, 2010
The culturally open and mobile Global Citizens will set new standards in virtually all areas of society and business 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
FEMALE FACTOR
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Inclusive leadership comes naturally to women – influencing fresh approaches to collaborating and creating value 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
SOCIAL CAPITAL
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Greenland National Gallery. Nuuk - Project by BIG, TNT Nuuk, Rambøll Nuuk, Arkitekti, MIR, Glessner Group
Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
A BETTER WORLD
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Dalston Roof Park London - Photo: Julian Walker Flickr
Clive Wilkinson Architects' Macquarie Bank in Sydney, Australia
It is believed that business, not government should be the primary driver behind a sustainable intelligent future 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
THE GOOD LIFE
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The waterfront of Kastrup, Denmark by White Architects
Corporations can achieve success by encouraging people to adopt a ‘mindful’ approach to work and life in general 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
VALUE DRIVEN EXPERIENCES
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WE
HAPPY BOHEMES NARRATIVE
CULTURAL EXPLORERS PARTICIPATION
The Good Life
A Better World
DIALOGUE
COMMUNITY
Cloud Culture
Social Capital
PEOPLE PLANET PLEASURE
RATIONAL
EMOTIONAL
PROFIT
MOBILITY
ENGAGEMENT
Global Citizens
Female Factor
MEANING
Smart Technology
Total Transparency
KARMA HUNTERS
HIGH ACHIEVERS ME
10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL
Mindset Map Illustration 2012 © Kjaer Global
EMPOWERMENT
CONCLUSION
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V&A Dundee by Snøhetta and Hoskins
A measure of a 21st century brand’s worth is how it engages with the world - a 4 P bottom line will be tomorrow’s norm 10_2012 | MELCRUM SUMMIT | GLOBAL VISION 2020+ | © KJAER GLOBAL