GLOBAL VISION 2020+ Tomorrow’s People and the Whole Brain Organisation
Presentation by Anne Lise Kjaer May 2011
MoMA New York 2010 - Photo: kjaer global
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Global Vision 2020+
THE JOURNEY * EVOLUTION OF SOCIETY * WHOLE BRAIN THINKING * KEY SOCIETY DRIVERS * TOMORROW’S PEOPLE * A COMMON VISION Indigo Hotel Patagonia - Photo: Flickr
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Global Vision 2020+
EVOLUTION OF WESTERN SOCIETY TIME LINE
Meaningful Self Expression
2020+ Whole Brain Thinking
Empathic Leadership
Sustainability
Ethics & Social Responsibility
Self-Realisation
1990s – 2000s Post-Modernity
Brand Equity
Individualisation
1970s – 1980s Neo-Fordism
Specialisation
Mass Consumption
1940s – 1960s Fordism
Product is king
Social Attachment
1920s – 1930s Automatism
Public Relations
Security
1910s Militarism
More Choice
Sustenance
pre 1900 – 1900 Industrialisation
Basic Products
INDIVIDUAL
kjaer global © 2009 The Evolution of Society
Co-creation & Self Empowerment
CORPORATE
We are facing a global paradigm shift where a ‘Triple P’ objective will be essential to any successful strategy kjaer-global.com
Global Vision 2020+
MEANINGFUL SELF-EXPRESSION
Photo: Litta Sohi Solani Photo: kjaer global
Photo: Selvedge Magazine
Meaningful experiences have become a universal goal and we now ask: “How can I get more out of life?” kjaer-global.com
Global Vision 2020+
EMPATHIC LEADERSHIP
Photo: Source Unknown
There are huge opportunities in helping people achieve quality of life and higher levels of meaning kjaer-global.com
Global Vision 2020+
CONTRASTS CO-EXIST
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Photo: Selvedge Magazine
Photo: Source Unknown
FAST: Efficiency and material accomplishment
SLOW: Happiness and the quest for meaning
Global Vision 2020+
WHOLE BRAIN THINKING
4. SPIRITUAL Photo: kjaer global
3. EMOTIONAL 2. SOCIAL 1. SCIENTIFIC
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2. SOCIAL
3. EMOTIONAL
LEFT • Facts • Logic • Pragmatist
RIGHT 1. SCIENTIFIC
4. SPIRITUAL
• Feeling • Imagination • Possibilist
Global Vision 2020+
TREND ATLAS
4. SPIRITUAL
QUALITY OF LIFE
Personal Coaching
3. EMOTIONAL EMOTIONAL 3.
INTELLIGENT HEALTH
Positive Eating
2. SOCIAL SOCIAL 2.
Informed Dialogue
MEANINGFUL EXPERIENCES
Redefined Rituals
Body Capital
The Real Thing
1. SCIENTIFIC SCIENTIFIC 1.
Clean Tech
Intelligent Reduction
Global Communalities
A BETTER WORLD
Social Entrepreneurship
Cultural Consumption
One Planet Living
PATCHWORK SOCIETY
Smart Tech
No Age Society
Intuitive Technology
Redefined Families!
Melting-Pot Migration
Female Empowerment
ECONOMIC DRIVERS
EMERGENT TECHNOLOGIES
Medical Progress
Anxiety Society
Active Awareness
Happiness Hunting
ALWAYS ON
Cloud Culture
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Mindfulness
UNIVERSAL VALUES
Living the Brand
Rising Economies
Economic Challenges
Glocalisation
Sustainable Architecture
CARING ORGANISATIONS
Digital Natives
Creative Class
Work/Life Balance
GLOBAL POLITICS
Geopolitical Evolution
Global Sustainers
New Equality
Big Brother Policies
Health Challenges
Cultural Capital
Empowerment Brands
Transparency
ENVIRONMENT ISSUES
Resource Shortage
Natural Disasters
Urban Density
Climate Concern
Global Vision 2020+
KEY DRIVERS * TOTAL TRANSPARENCY * CLOUD CULTURE & COLLABORATION * FEMALE EMPOWERMENT * THE GLOBAL CITIZEN & GEN D * THE 4G WORKFORCE * CULTURAL CAPITAL Qantas First Lounge designed by Marc Newson
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* A BETTER WORLD * HOLISTIC WELLBEING
Global Vision 2020+
TOTAL TRANSPARENCY
A radical approach to transparency – Cancer Research UK and FedEx
Traceability is increasingly the new norm across industries
Review sites empower people - www.getagreatboss.com
With nowhere to hide from online exposure, caring values are essential for a company’s success kjaer-global.com
Global Vision 2020+
CLOUD CULTURE & COLLABORATION
Collaborative network opens up to a whole new way of sharing
Samsung academy – use technology for people empowerment
Remote working and interactive on the go
Social media - a direct line to people globally
New networks and resources offer knowledge sharing, self-improvement and education kjaer-global.com
Global Vision 2020+
SOCIAL MEDIA BY GENDER
Who Like What? Division of social networks by gender - Kissmetrics 2010
Women are increasingly setting the agenda of social media kjaer-global.com
Global Vision 2020+
FEMALE EMPOWERMENT
Worldwide, women are outperforming men educationally
Women are increasingly setting the agenda
Female leaders: Elinor Ostrom Nobel Prize winner and Cher Wang CEO of HTC
Not just talking – Karen Armstrong’s charter for compassion
The future is ‘equality focused’ – shaping society, leadership and the way we will do business in the 21st century kjaer-global.com
Global Vision 2020+
THE GLOBAL CITIZEN & GEN D
Generation D or Digital Natives are tomorrow's leaders
Global mobility, access and new learning
Not just a company - but a culture of thinking & understanding people
New economies like China are dramatically impacting markets
Flexibility is key to engaging with the independent global citizen and the ‘digital fluent’ Generation D kjaer-global.com
Global Vision 2020+
THE 4G WORKFORCE
Incentives for de-stress activities
Cross-collaboration and flexible working
The ‘library’ dtac HQ, Bangkok – Photo: The Cool Hunter
Respect and feeling valued breeds motivation
Dtac House reflects the telecom company’s desire to become the employer of choice
The workforce will soon span four generations, requiring a positive corporate mindset toward ageing kjaer-global.com
Global Vision 2020+
THE 4G WORKFORCE - BY AGE
Gen D 1997 - 2014 BUILDERS 1915-1945
Millennials 1978-1996 Gen X 1965-1977
MILLENNIALS 1978-1996
BABY BOOMERS 1945-1964
Baby Boomers 1945-1964
Builders 1915-1945
GEN X 1965-1977
The Generational Gap - US workforce - evenly distributed (BlsGov, 2010) kjaer-global.com
Global Vision 2020+
CULTURAL CAPITAL
Creating a passionate and open company
HSBC History Wall, London – Photo: Flickr
Never underestimate the importance of local knowledge
Home grown cultural capital gains currency in a globalised world
Globalisation profoundly impacts markets - so embracing diversity is key to growing cultural capital kjaer-global.com
Global Vision 2020+
Nike helps young impoverished girls help themselves
P&G offer employees 3 months paid leave to work with UNICEF
A BETTER WORLD
Khan Academy – free learning for everyone
Social Philanthropy and participation
Growth in global philanthropy and good causes indicates people’s need for social participation kjaer-global.com
Global Vision 2020+
A BETTER WORLD - VOLUNTEERING
Individuals who volunteer have better lives and live longer kjaer-global.com
Global Vision 2020+
INTELLIGENT HEALTH
Wellbeing is the new wealth measure
Happy people live longer ‘Fun Floor’ dtac HQ, Bangkok – Photo: The Cool Hunter
Economists have found that happy people work more efficiently
The fun floor at Dtac - healthy options built into the fabric of life
Health concerns continue to impact society, so holistic and preventive health schemes are vital kjaer-global.com
Global Vision 2020+
PATCHWORK COMMUNITIES
Photo: Flickr
Society drivers are closely linked to the value sets of tomorrow’s people – reflecting their lifestyle choices kjaer-global.com
Global Vision 2020+
HUNTERS & GATHERERES
The ME people kjaer-global.com
The WE people
Global Vision 2020+
TOMORROW’S PEOPLE WE Society
DIVERSITY Female Empowerment
CREATIVE CLASS
PARTICIPATION A Better World
DIALOGUE Cloud & Collaboration
COMMUNITY Cultural Capital
THE WHOLE BRAIN ORGANISATION
Rational Values MOBILITY Global Citizen & Gen D
Emotional Values ENGAGEMENT Holistic Wellbeing
OPENNESS Total Transparency
FLEXIBLITY 4G Workforce
URBAN PRAGMATICS
NO-AGE CITIZENS
ME Society kjaer-global.com
GLOBAL SUSTAINERS
Global Vision 2020+
URBAN PRAGMATICS - INSIGHTS
Open office landscape Denmark – Photo: SourceUnknown
MOTIVATORS & DRIVERS • Mobility & Empowerment • Openness & Progression kjaer-global.com
MEDIA & COMMUNICATION • Specialist & Insider Networking • Lean & Forward-Thinking
INSPIRATION & CASES • Soho House • Macquarie Investment Bank
Global Vision 2020+
CREATIVE CLASS - INSIGHTS
Photo: School of Life London
Photo: Source Unknown
MOTIVATORS & DRIVERS • Collaboration & Cloud Culture • Easy Access, Mobile & Interactive kjaer-global.com
MEDIA & COMMUNICATION • Social Media & Blogs • Diversity & Dialogue
INSPIRATION & CASES • The School of Life • Facebook & Google Culture
Global Vision 2020+
GLOBAL SUSTAINERS - INSIGHTS
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MEDIA & COMMUNICATION • Authentic Narratives • Thought Provoking & Insightful
Indigo Hotel Patagonia - Photo: Flickr
Jensen and Skodsborg Landscape Hotel Norway - Photo: kjaer global
MOTIVATORS & DRIVERS • Cultural Legacy & Community • Social Entrepreneurship & Ethics
INSPIRATION & CASES • Hotel Indigo Patagonia • Triodos - ‘Green Bank’ of the year
Global Vision 2020+
NO-AGE CITIZENS - INSIGHTS
Therme Vals Spa Switzerland - Photo: Flickr AKorour's
MOTIVATORS & DRIVERS • Engagement & Meaning • Work/life Balance & Healing Environments kjaer-global.com
MEDIA & COMMUNICATION • Mindful & Intuitive • Self-Improvement & Inner Wisdom
INSPIRATION & CASES • Intelligent Health & Spa Culture • Dtac Telecom – Work Place Branding
Global Vision 2020+
CONCLUSION
Burning Man Nevada – Photo Tristan Savatier
Connecting with people is about empathy. To lead, have perspective and engage in honest dialogue – this is the only way to create a relevant, authentic and caring culture within your organisation kjaer-global.com