GLOBAL VISION 2020+

GLOBAL VISION 2020+ Tomorrow’s People and the Whole Brain Organisation

Presentation by Anne Lise Kjaer May 2011

MoMA New York 2010 - Photo: kjaer global

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Global Vision 2020+

THE JOURNEY * EVOLUTION OF SOCIETY * WHOLE BRAIN THINKING * KEY SOCIETY DRIVERS * TOMORROW’S PEOPLE * A COMMON VISION Indigo Hotel Patagonia - Photo: Flickr

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Global Vision 2020+

EVOLUTION OF WESTERN SOCIETY TIME LINE

Meaningful Self Expression

2020+ Whole Brain Thinking

Empathic Leadership

Sustainability

Ethics & Social Responsibility

Self-Realisation

1990s – 2000s Post-Modernity

Brand Equity

Individualisation

1970s – 1980s Neo-Fordism

Specialisation

Mass Consumption

1940s – 1960s Fordism

Product is king

Social Attachment

1920s – 1930s Automatism

Public Relations

Security

1910s Militarism

More Choice

Sustenance

pre 1900 – 1900 Industrialisation

Basic Products

INDIVIDUAL

kjaer global © 2009 The Evolution of Society

Co-creation & Self Empowerment

CORPORATE

We are facing a global paradigm shift where a ‘Triple P’ objective will be essential to any successful strategy kjaer-global.com

Global Vision 2020+

MEANINGFUL SELF-EXPRESSION

Photo: Litta Sohi Solani Photo: kjaer global

Photo: Selvedge Magazine

Meaningful experiences have become a universal goal and we now ask: “How can I get more out of life?” kjaer-global.com

Global Vision 2020+

EMPATHIC LEADERSHIP

Photo: Source Unknown

There are huge opportunities in helping people achieve quality of life and higher levels of meaning kjaer-global.com

Global Vision 2020+

CONTRASTS CO-EXIST

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Photo: Selvedge Magazine

Photo: Source Unknown

FAST: Efficiency and material accomplishment

SLOW: Happiness and the quest for meaning

Global Vision 2020+

WHOLE BRAIN THINKING

4. SPIRITUAL Photo: kjaer global

3. EMOTIONAL 2. SOCIAL 1. SCIENTIFIC

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2. SOCIAL

3. EMOTIONAL

LEFT • Facts • Logic • Pragmatist

RIGHT 1. SCIENTIFIC

4. SPIRITUAL

• Feeling • Imagination • Possibilist

Global Vision 2020+

TREND ATLAS

4. SPIRITUAL

QUALITY OF LIFE

Personal Coaching

3. EMOTIONAL EMOTIONAL 3.

INTELLIGENT HEALTH

Positive Eating

2. SOCIAL SOCIAL 2.

Informed Dialogue

MEANINGFUL EXPERIENCES

Redefined Rituals

Body Capital

The Real Thing

1. SCIENTIFIC SCIENTIFIC 1.

Clean Tech

Intelligent Reduction

Global Communalities

A BETTER WORLD

Social Entrepreneurship

Cultural Consumption

One Planet Living

PATCHWORK SOCIETY

Smart Tech

No Age Society

Intuitive Technology

Redefined Families!

Melting-Pot Migration

Female Empowerment

ECONOMIC DRIVERS

EMERGENT TECHNOLOGIES

Medical Progress

Anxiety Society

Active Awareness

Happiness Hunting

ALWAYS ON

Cloud Culture

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Mindfulness

UNIVERSAL VALUES

Living the Brand

Rising Economies

Economic Challenges

Glocalisation

Sustainable Architecture

CARING ORGANISATIONS

Digital Natives

Creative Class

Work/Life Balance

GLOBAL POLITICS

Geopolitical Evolution

Global Sustainers

New Equality

Big Brother Policies

Health Challenges

Cultural Capital

Empowerment Brands

Transparency

ENVIRONMENT ISSUES

Resource Shortage

Natural Disasters

Urban Density

Climate Concern

Global Vision 2020+

KEY DRIVERS * TOTAL TRANSPARENCY * CLOUD CULTURE & COLLABORATION * FEMALE EMPOWERMENT * THE GLOBAL CITIZEN & GEN D * THE 4G WORKFORCE * CULTURAL CAPITAL Qantas First Lounge designed by Marc Newson

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* A BETTER WORLD * HOLISTIC WELLBEING

Global Vision 2020+

TOTAL TRANSPARENCY

A radical approach to transparency – Cancer Research UK and FedEx

Traceability is increasingly the new norm across industries

Review sites empower people - www.getagreatboss.com

With nowhere to hide from online exposure, caring values are essential for a company’s success kjaer-global.com

Global Vision 2020+

CLOUD CULTURE & COLLABORATION

Collaborative network opens up to a whole new way of sharing

Samsung academy – use technology for people empowerment

Remote working and interactive on the go

Social media - a direct line to people globally

New networks and resources offer knowledge sharing, self-improvement and education kjaer-global.com

Global Vision 2020+

SOCIAL MEDIA BY GENDER

Who Like What? Division of social networks by gender - Kissmetrics 2010

Women are increasingly setting the agenda of social media kjaer-global.com

Global Vision 2020+

FEMALE EMPOWERMENT

Worldwide, women are outperforming men educationally

Women are increasingly setting the agenda

Female leaders: Elinor Ostrom Nobel Prize winner and Cher Wang CEO of HTC

Not just talking – Karen Armstrong’s charter for compassion

The future is ‘equality focused’ – shaping society, leadership and the way we will do business in the 21st century kjaer-global.com

Global Vision 2020+

THE GLOBAL CITIZEN & GEN D

Generation D or Digital Natives are tomorrow's leaders

Global mobility, access and new learning

Not just a company - but a culture of thinking & understanding people

New economies like China are dramatically impacting markets

Flexibility is key to engaging with the independent global citizen and the ‘digital fluent’ Generation D kjaer-global.com

Global Vision 2020+

THE 4G WORKFORCE

Incentives for de-stress activities

Cross-collaboration and flexible working

The ‘library’ dtac HQ, Bangkok – Photo: The Cool Hunter

Respect and feeling valued breeds motivation

Dtac House reflects the telecom company’s desire to become the employer of choice

The workforce will soon span four generations, requiring a positive corporate mindset toward ageing kjaer-global.com

Global Vision 2020+

THE 4G WORKFORCE - BY AGE

Gen D 1997 - 2014 BUILDERS 1915-1945

Millennials 1978-1996 Gen X 1965-1977

MILLENNIALS 1978-1996

BABY BOOMERS 1945-1964

Baby Boomers 1945-1964

Builders 1915-1945

GEN X 1965-1977

The Generational Gap - US workforce - evenly distributed (BlsGov, 2010) kjaer-global.com

Global Vision 2020+

CULTURAL CAPITAL

Creating a passionate and open company

HSBC History Wall, London – Photo: Flickr

Never underestimate the importance of local knowledge

Home grown cultural capital gains currency in a globalised world

Globalisation profoundly impacts markets - so embracing diversity is key to growing cultural capital kjaer-global.com

Global Vision 2020+

Nike helps young impoverished girls help themselves

P&G offer employees 3 months paid leave to work with UNICEF

A BETTER WORLD

Khan Academy – free learning for everyone

Social Philanthropy and participation

Growth in global philanthropy and good causes indicates people’s need for social participation kjaer-global.com

Global Vision 2020+

A BETTER WORLD - VOLUNTEERING

Individuals who volunteer have better lives and live longer kjaer-global.com

Global Vision 2020+

INTELLIGENT HEALTH

Wellbeing is the new wealth measure

Happy people live longer ‘Fun Floor’ dtac HQ, Bangkok – Photo: The Cool Hunter

Economists have found that happy people work more efficiently

The fun floor at Dtac - healthy options built into the fabric of life

Health concerns continue to impact society, so holistic and preventive health schemes are vital kjaer-global.com

Global Vision 2020+

PATCHWORK COMMUNITIES

Photo: Flickr

Society drivers are closely linked to the value sets of tomorrow’s people – reflecting their lifestyle choices kjaer-global.com

Global Vision 2020+

HUNTERS & GATHERERES

The ME people kjaer-global.com

The WE people

Global Vision 2020+

TOMORROW’S PEOPLE WE Society

DIVERSITY Female Empowerment

CREATIVE CLASS

PARTICIPATION A Better World

DIALOGUE Cloud & Collaboration

COMMUNITY Cultural Capital

THE WHOLE BRAIN ORGANISATION

Rational Values MOBILITY Global Citizen & Gen D

Emotional Values ENGAGEMENT Holistic Wellbeing

OPENNESS Total Transparency

FLEXIBLITY 4G Workforce

URBAN PRAGMATICS

NO-AGE CITIZENS

ME Society kjaer-global.com

GLOBAL SUSTAINERS

Global Vision 2020+

URBAN PRAGMATICS - INSIGHTS

Open office landscape Denmark – Photo: SourceUnknown

MOTIVATORS & DRIVERS • Mobility & Empowerment • Openness & Progression kjaer-global.com

MEDIA & COMMUNICATION • Specialist & Insider Networking • Lean & Forward-Thinking

INSPIRATION & CASES • Soho House • Macquarie Investment Bank

Global Vision 2020+

CREATIVE CLASS - INSIGHTS

Photo: School of Life London

Photo: Source Unknown

MOTIVATORS & DRIVERS • Collaboration & Cloud Culture • Easy Access, Mobile & Interactive kjaer-global.com

MEDIA & COMMUNICATION • Social Media & Blogs • Diversity & Dialogue

INSPIRATION & CASES • The School of Life • Facebook & Google Culture

Global Vision 2020+

GLOBAL SUSTAINERS - INSIGHTS

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MEDIA & COMMUNICATION • Authentic Narratives • Thought Provoking & Insightful

Indigo Hotel Patagonia - Photo: Flickr

Jensen and Skodsborg Landscape Hotel Norway - Photo: kjaer global

MOTIVATORS & DRIVERS • Cultural Legacy & Community • Social Entrepreneurship & Ethics

INSPIRATION & CASES • Hotel Indigo Patagonia • Triodos - ‘Green Bank’ of the year

Global Vision 2020+

NO-AGE CITIZENS - INSIGHTS

Therme Vals Spa Switzerland - Photo: Flickr AKorour's

MOTIVATORS & DRIVERS • Engagement & Meaning • Work/life Balance & Healing Environments kjaer-global.com

MEDIA & COMMUNICATION • Mindful & Intuitive • Self-Improvement & Inner Wisdom

INSPIRATION & CASES • Intelligent Health & Spa Culture • Dtac Telecom – Work Place Branding

Global Vision 2020+

CONCLUSION

Burning Man Nevada – Photo Tristan Savatier

Connecting with people is about empathy. To lead, have perspective and engage in honest dialogue – this is the only way to create a relevant, authentic and caring culture within your organisation kjaer-global.com