LONDON CLIMATE FORUM

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MAPPING THE TRENDS Where are the sustainable innovations coming from?

11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

PRESENTATION OVERVIEW

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* TODAY’S SOCIETY * MAPPING THE FUTURE * KEY SOCIETY DRIVERS * VALUE DRIVEN INNOVATION * CONCLUSION * QUESTIONS

11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

TODAY’S SOCIETY

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Sustainability is now the norm influencing society, businesses and individuals alike – for some it has become a religion 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

NAVIGATING COMPLEXITY

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Family Holiday in Norway - Photo: Harald Brekke

Snøhetta

Efficiency and Connectivity

Happiness and Meaning 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

MULTIDIMENSIONAL THINKING

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4. SPIRITUAL 3. EMOTIONAL

2. SOCIAL

3. EMOTIONAL

2. SOCIAL

LEFT

RIGHT

• Logic • Facts • Pragmatist

• Intuition • Vision • Possibilist

1. SCIENTIFIC

4. SPIRITUAL

Trends Filter

1. SCIENTIFIC

To navigate the future and understand people, it is essential to embrace all four dimensions 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

TREND ATLAS 2020+

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QUALITY OF LIFE 4. SPIRITUAL

Trend Atlas – Kjaer Global © 2012

UNIVERSAL VALUES

The Good Life

POSITIVE WELLBEING 3. EMOTIONAL

Active Leisure

Foodie Culture

Happiness Hunting

Mindfulness

Enoughism

Empathic Leadership

The Big Society

MEANINGFUL EXPERIENCES

Alternative Treatments

Cultural Consumption

‘Deep’ Storytelling

Collaborative Consumption

COMMUNICATION NATION

Inclusive Design

A BETTER WORLD

The Real Thing

Intelligent Reduction

Considered Consumption

Biomimicry

Social Entrepreneurship

PATCHWORK TRIBES

Good Cause

One Planet Living

CARING ORGANISATIONS

2. SOCIAL Dialogue Driven

Education 4.0

Transmedia Platforms

Cloud Intelligence

EMERGENT TECHNOLOGIES 1. SCIENTIFIC

Bio Revolution

Internet of Things

Clean Tech

No Age Society

Redefined Families

Digital Natives

Global Citizens

ECONOMIC DRIVERS

Turbulent Markets

Rising Economies

Innovation Hubs

Glocalisation

Creative Class

Female Empowerment

Learning Communities

Free-Range Parents

Work/Life Balance

GLOBAL POLITICS & LEGISLATIONS

New Models

Soft Power

Health Challenges

Resource Shortage

Total Transparency

Social Capital

Brand Convenience Engagement Society

ENVIRONMENT ISSUES

Public Policies

Climate Change

Bio Diversity

Urbanisation

Alternative Energies

Crowded Planet

11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

MEANINGFUL EXPERIENCES

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Globally only 20% of brands are perceived to have a notable positive impact on our sense of quality of life 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

KEY SOCIETY DRIVERS

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* RESOURCE SHORTAGE * TOTAL TRANSPARENCY * ENABLING TECHNOLOGY * GLOBAL CITIZENS * DISRUPTIVE INNOVATION * SHARING ECONOMY * SOCIAL CAPITAL * THE GOOD LIFE 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

VALUE DRIVEN INNOVATION

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WE

CREATIVE CLASS PROGRESS Disruptive Innovation

DIALOGUE Sharing Economy

RATIONAL – Fast Life MOBILITY Global Citizens

GLOBAL SUSTAINERS AWARENESS Resource Shortage

4P

COMMUNITY Social Capital

People Planet Pleasure Profit

EMOTIONAL – Slow Life MEANING The Good Life

TRUST Total Transparency

WELLBEING EXPLORERS

SPEED HUNTERS ME

11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

Mindset Map Illustration 2012 © Kjaer Global

EMPOWERMENT Enabling Technology

SPEED HUNTERS

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EMPOWERMENT

MOBILITY CONVENIENCE INNOVATION

NeoNest by dbox for The Future Laboratory

Aspirational & High Achiever

Lifelong Learning & Agility

Mobility & Global Citizenship 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

CREATIVE CLASS

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DIALOGUE

Eagle Ridge Photo: Gary Gladwish Architecture

PROGRESS

NARRATIVE

COLLABORATION

Resourceful & Creative

Sharing Networks & Affinity Groups

‘We’ time over ‘Me’ time 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

GLOBAL SUSTAINERS

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Photo: The Selby

COMMUNITY

WHOLESOME AWARENESS

NEW MODELS

Adventurous & Authentic

Pro-active & Informed

Better World & Ethics 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

WELLBEING EXPLORERS

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STORYTELLING

ENGAGEMENT

ENOUGHISM 4 Corners House by Avanto Architects

SMART HEALTH

Reflective & Future Oriented

Intelligent Reduction & Transparency

‘Me’ time over ‘We’ time 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL

CONCLUSION

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Photo: Snøhetta's Norwegian Wild Reindeer Centre Pavilion

Tomorrow’s innovation models must be based on 4 P to deliver sustainable, social, emotional and economic value 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL