SPECIAL EDITION: FASHION 2019
Vol 1
#bts
We snapped hundreds of photos to prepare the KNOW 2019 Books...and we had a whole lotta fun doing it!
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STATISTICS ON WOMEN-OWNED BUSINESSES women employ more than
9 MILLION people
37%
1.6 trillion 0
10
20
30
OF WOMEN EARN MORE THAN THEIR HUSBANDS
40
50
60
70
80
WOMEN FIRMS GENERATE
IN SALES
more than
OF ALL BUSINESSES ARE OWNED AND OPERATED BY WOMEN
11.3 40% MILLION firms are owned by women
SOURCE: AMEX OPEN / WOMENABLE
2020 3
the WWW.THEKNOWWOMEN.COM PHOENIX
COLLECTION
DESIGN & LAYOUT: EMMA CATARINO DESIGNS
We are a collection of highly successful, authentically driven women.
PUBLISHER: SARAH BENKEN
COLLABORATION We collaborate to support one another & build clout that inspires & motivates the advancement for all women.
CONNECT: @THE.KNOW.WOMEN @THEKNOWWOMEN
SUBSCRIBE:
COMMUNITY
WWW.THEKNOWWOMEN.COM
We support our local & global communities by actively searching for ways to pay it forward. MANTRA
Lift & Rise Follow The KNOW Women for more information: Publications for the latest information. www.theknowwomen.com @the.know.women @theknowwomen hello@theknowwomen.com 4 WWW.THEKNOWWOMEN.COM
ASHEVILLE
from the
FOUNDER AND CEO
Launched in 2017, The KNOW Women began as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women out from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style. As the momentum grew and we recognized the need for more, we launched our Collaborative around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together, and so much more. What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW Women has expanded beyond its birthplace of Phoenix, Arizona; its aim is to launch in every major city across the United States and Canada.
Sarah Benken FOUNDER AND CEO
2020 5
table of contents 7 ASHEVILLE
30 PHOENIX
13 CALGARY
36 RALEIGH
17 EDMONTON
38 ST. PETE | CLEARWATER
27 LOS ANGELES
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48 TAMPA
ASHEVILLE
2020 7
LEXI DIYESO HAZEL TWENTY & MAISIE TWENTY Strong. Dedicated. Passionate. These words best describe Lexi DiYeso. As a former Division I collegiate soccer player and University of South Carolina graduate, she’s found great power in exercise, training and discipline, and began her career as a personal trainer and fitness coach. Shortly after the birth of her third child, she began moving towards the creation of a clothing boutique and gathering place for women. She started working from home and established an eBay business focused on hand-picked denim, boutique clothing and accessories. This quickly transformed into, Hazel Twenty, the first mobile clothing truck in Asheville. In May of 2018, Hazel Twenty took residency at the corner of Patton and Lexington – almost 10 years after Lexi began her journey. Less than one year later Lexi launched a second boutique focused on children’s clothing and accessories, and fondly named it “Maisie Twenty” after her newest pup and store mascot. PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY
828.575.9720 8 WWW.THEKNOWTRIBE.COM
Lexi@hazeltwenty.com
@hazeltwentyandmaisietwenty 2019 9
HEATHER STEFANI & LEEANN MAYES blu29 is a collection of high-end denim, knits, furniture, home decor and other gorgeous feel good items carefully selected and curated for their modern, clean aesthetic and quality of fit, fabrics and make. Heather was a senior business leader in the fashion industry in New York for several years and is fulfilling her dream to open a clothing boutique. “Denim is a staple and my goal is to offer great fitting jeans and coordinating tops that are trendy and easy to wear - bringing big city brands and styles to Asheville.” Leeann is an award winning interior designer for both Residential and Commercial clients. Her work has been featured in Southern Living, Travel & Leisure and Better Homes and Gardens. “I am excited to offer beautiful furniture and accessories. I design for a ‘feeling’ - I want a home to feel comfortable and beautiful for the people who live there.” PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY
www.blu29.com 10 WWW.THEKNOWTRIBE.COM
@_blu29
146 Church St., Asheville
MILLIE GIANGRASSO AND SUSAN STEWART NEST BOUTIQUE + DIY STUDIO An everlasting friendship arose around a craft table. Susan and Millie instantly bonded over their love for Jesus, crafting, fashion, and a good cocktail. Inspired by their friendship, they created a haven in which women could shop and build relationships. The ladies opened Nest Boutique + DIY Studio in June of 2017. Since then, they have opened a second location in the heart of downtown Asheville. Each boutique is a retreat for women to feel beautiful no matter their size or age. Offering sizes 0-24, they handpick classic styles and trendy pieces that encourage women to feel beautiful with ease. Their DIY Studios foster community. A place where local creatives can share their talents with women from all walks of life. Friendships are formed and skills are learned around their tables. They provide a space in which women can establish friendships, much like their own! www.stylethenest.com
PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY
@nestavl
hello@stylethenest.com 2019 11
Eva-Michelle is an Asheville native with generations of history in Western North Carolina. Eva-Michelle and her husband Elliott own and operate Spicer Greene Jewelers, continuing her family’s 93-year legacy in downtown Asheville. Eva-Michelle specializes in jewelry design and has been recognized internationally for her one-of-a-kind masterpieces. In her free time, Eva-Michelle enjoys quality time with Elliott and their dog, Smith, while taking in the mountain views and wonderful places Asheville has to offer.
PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY PICTURED LEFT TO RIGHT, EVA-MICHELLE SPICER, LUCIA GREENE, EVA GREENE
EVA-MICHELLE SPICER Spicer Greene Jewelers evamichelle@spicergreene.com
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828.253.1805
@evamichellie
CALGARY
2020 13
ELLINOR STENROOS EVSTENROOS – CONTEMPORARY, CUSTOM FINE JEWELLERY With every piece of art Ellinor Stenroos makes, she creates a striking keepsake. Her art -whether jewellery made to endure the everyday, or special occasion objects- is built to become a legacy. “I create pieces of art, rather than ‘just jewellery’. It’s more than a commodity. It’s a symbol of a significant moment in time for the wearer –which should be uniquely conveyed in the piece; to be treasured, and handed down through generations.” Raised in Swedish speaking Finland and recognized internationally for her bold, luxurious statement pieces rendered in contemporary Scandinavian style, Ellinor’s use of clean lines and architectural integrity appeals to those who are “confident in their own style.” Her classical silver- and goldsmithing education from the UK enables her to create jewellery that can stand the test of time –whether incorporating family gemstones, redesigning pre-existing jewellery or creating a bespoke piece of art inspired by you.
PHOTO CREDIT: KIRSTEY JANE AT SUPERCORPORATEPEOPLE.COM EDITS MADE BY: SKY BLUE PHOTOGRAPHY
ellinor@evstenroos.com 14 WWW.THEKNOWTRIBE.COM
@evstenroos
evstenroos.com
DANIELLE FAWCETT THE SHOE CLOSET Danielle has always had a unique sense of style and at times been a bit ahead of the crowd. Owning shoe stores has allowed her to embrace and nurture her love of fashion. Being able to bring diverse styles to Calgary and the surrounding area has been an amazing outlet! This fashionista is always on the hunt for styles that cannot been found elsewhere. Keeping everything comfortable and affordable has become her mission. What started out as a small side business, on an off the beaten path location in Cochrane, has now expanded to 3 locations in and around Calgary. PHOTO CREDIT: SARAZIN PHOTOGRAPHY
theshoecloset@live.ca
@theshoeclosetinglewood
theshoeclosetinglewood 2019 15
DENISE KRUEGER STYLE ENCORE SOUTH CALGARY Denise Krueger has been a stay at home mom for the last 12 years. Her 2 girls, Talia and Kiana have always had their mother by their side. Her husband Ralf thought she had a great idea when she came home one day saying “ We should check out this Franchise called Style Encore�. Denise was decluttering her home for a renovation and the next thing she was starting a business. Her dream of owning her own business is now a reality and she is opening the first Style Encore in western Canada. Denise loves how the concept is sustainable fashion and great prices for her customers. She loves the fact that if people want a designer handbag it can be affordable. Calgarians have responded so well to this store and she is so excited for Grand Opening on September 5, 2019. Her and her team will do the best they can to give the best product and service in a pleasant environment with a cool vibe.
PHOTO CREDIT: SMITHFIELD PHOTOGRAPHY
style-encorecalgarysouth.com 16 WWW.THEKNOWTRIBE.COM
@styleencorecalgarysouth
403.457.9609
EDMONTON
2020 17
Lindsay wants to laugh as hard as she works and considering she’s the woman behind a business that’s grown into a powerful, community driven brand – she should be all smiles, all the time. She’s taken her success and used it to fuel her passion for giving back and supporting her community. While she has a flair for business, Lindsay likes to keep her atmosphere fun and welcoming. She believes in creating experiences for her customers and curates quality, sustainable items that support the values behind her brand.
PHOTO CREDIT: JINSEI PHOTOGRAPHICS
LINDSAY CROZIER HEDSTROM Bella Maas Boutique 168-11 Athabascan Ave Sherwood Park / AB T8A 6H2 18 WWW.THEKNOWTRIBE.COM
www.bellamaas.com
370-5 Giroux Rd. / St. Albert, AB / T8N 6J8
JENNA HILL FROCK BOX
With a background in marketing and digital promotion and an unquenched desire to be her own boss, Jenna Hill started Frock Box in 2014 from her home in St.Albert, Alberta. From humble beginnings, with two friends styling outfits and assembling in a basement, Frock Box has always been a labor of love for Jenna. She has been able to focus her entrepreneurial spirit and provide a new and innovative shopping alternative to women across Canada. From a miniscule startup with volunteers delivering hot pink envelopes to a national company that ships thousands of outfits each month, Frock Box is just getting started.
www.frockbox.ca www.instagram.com/frockbox.ca www.facebook.com/frockbox.ca PHOTO CREDIT: NICOLE DANIELLE PHOTOGRAPHY
2019 19
Tania created Curvy2Curvy to help plus size women recognize and embrace the beauty in their curves. Curvy2Curvy was established as an ecommerce store insuring the trendy and chic styles would be accessible to plus size women all over the world. Tania wanted to add a personal experience for her customers locally so she gave them the ability to book a private one on one fitting and consultation with her. Believing that collaborations are a key for businesses to grow Tania is using her skills as a brand ambassador, business consultant, events coordinator and philanthropist to take Curvy2Curvy on a new adventure. Curvy2Curvy is developing an online series called Curves Clothes & Cocktails that will focus on plus size living with an emphasis on local female collaborations. “I am excited to not only be dressing curvy women but also creating much needed content for plus size women.�
PHOTO CREDIT: JINSEI PHOTOGRAPHICS
TANIA TURNER Curvy2Curvy www.Curvy2Curvy.com
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IG: @curvy2curvy_plus_size
@taniaturner1313
It all started at Earls. At 18 years old, Analia told the Manager: “One day, I’ll run this place.” Four years later, she did. At a young age, her family immigrated from Uruguay for a better future. Throughout Analia’s career, she has been fortunate to work with inspiring people in the hospitality and beauty industry. Since 2011, Analia has been a Director at MC College, a beauty and fashion school that has roots in Canada since 1925. Every month, she manages over 300 staff and students, and 1500 salon/spa clients. From helping students through personal problems to managing campus operations, some days are hectic but she loves her job. The future is dependent on young people. It’s important to Analia to Inspire them. One way she does this is by arranging volunteer opportunities. It helps develop social skills and teaches them about humility. Hair Massacure and YESS are some causes MC College supports. PHOTO CREDIT: JINSEI PHOTOGRAPHICS
ANALIA RUBIE MC College 780-497-3156
arubie@mccollege.com
www.mccollege.ca
2020 21
BRANDI MORIN MIXED BLOOD APPAREL Brandi is an award-winning, Metis journalist from Treaty 6, AB, Canada. For the last 10 years she specialized in sharing Indigenous stories, some of which helped spark change and reconciliation in Canada’s political, cultural and social environments. Her most notable work brought her to the Aboriginal Peoples Television Network National News, the CBC Indigenous and the National Observer. In the fall of 2018 Brandi became an entrepreneur, Chief Creative Officer of Mixed Blood Apparel. A clothing brand that incorporates Indigenous culture and language in its contemporary designs. Since then, Brandi has been featured in national and international media stories about the unique appeal of the Mixed Blood brand, including the Toronto Star, Cultural Survival Magazine and The Guardian. Her passion for cultural revitalization, reconciliation and creativity has inspired and empowered countless
PHOTO CREDIT: JINSEI PHOTOGRAPHICS
bmorincommunications@gmail.com 22 WWW.THEKNOWTRIBE.COM
780-700-7063
IG: @mixedbloodapparel
What was once a dream became a brilliant reality with the hard work and deep passion for Chau and Trang’s family. Their parents seized an opportunity that began as a humble Jewellery and Repair store and grew into an inspiring business operating at 27 locations across four provinces.
Chau and Trang were there from the beginning and learned from their mom the core values that drive them to lead the company today. Gratitude, sincerity, and kindness are a powerful constant in their lives and with those values, they’re able to spread happiness and celebrate moments through their jewellery. Each piece they sell can bring joy to someone’s life,
whether it’s sparked from an occasion, a celebration, or a meaningful milestone. They’re passionate about creating a happy and memorable customer experience as they continue building a strong environment within Paris Jewellers. They hope the legacy they leave behind will be one of quality work and joy as they work hard give back to their community.
PHOTO CREDIT: JINSEI PHOTOGRAPHICS
TRANG WONG AND CHAU LUI PARIS Jewellers IG: @ParisJewellersCanada
FB: Paris Jewellers Official Page
IG: @chautlui
2020 23
Marina Perilli is the woman behind Prairie Couture ~ A “next generation” mobile women’s clothing boutique, including a local Private Label, Prairie Couture lives by our motto “Community over Competition”. We host a variety of intimate events including other small businesses, local artists, encouraging our customers and community to live in the moment, relax and enjoy genuine relationships. A wild heart & gypsy soul, Marina enjoys the ability to travel and experience life on the road with her son Tristan. Marina’s goal is to allow other women the opportunity to own and run their own Prairie Couture stores.
Morgan Cornelius is a wife, mother, blogger and fashionista! She can style you head to toe. Morgan is hard working, loyal and a fierce Ambassador and will be opening Prairie Couture’s first permanent location in St. Albert this summer. She is a Colorado native, married a Canadian and takes pride in the maple leaf flag.
MARINA PERILLI & MORGAN CORNELIUS Prairie Couture www.prairiecouture.ca
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IG & FB: @PrairieCoutureMobile
marina@prairiecouture.ca
PHOTO CREDIT: JINSEI PHOTOGRAPHICS // LOCATION: ST. ALBERT & MOBILE
2020 25
LISA KAMPEN Hunt, Gather, Sustain. Check out Lisa’s Instagram or Facebook and you will realize instantly that her business motto based on sustaining high quality clothing isn’t simply recycling but a real sustainable passion for high quality pre-loved fashion. Her journey began with one step that became a swan dive into the world of like minded women in a community supporting one another whatever their journey. She has literally gone to the ends of the earth hunting for “that” item; maybe it’s the perfect top, those jeans that fit just right, those barely walked in shoes or the ideal purse to accessorize your look. Lisa’s one goal is to share her journey with you and find high quality fashion without the price tag. So, walk along with her, you may discover just what you’re looking for all the while being kind to Mother Earth. PHOTO CREDIT: NICOLE DANIELLE PHOTOGRAPHY
www.weatheredhanger.ca 26 WWW.THEKNOWTRIBE.COM
IG/FB: @weatheredhanger
lisa@weatheredhanger.ca
LOS ANGELES
2019 27
KAY MCDONALD CHARITY CHARMS Kay McDonald is a world traveler and social entrepreneur with over thirty years of experience in fashion and philanthropy. She is an industry leader in Awareness and Cause Jewelry and a highly sought after consultant to a fast-growing niche industry…Jewelry as a Force for Good. She had been coined a “fashanthropist” and is one of the mavericks of the movement that marries Fashion and Compassion. Kay founded Charity Charms in 2004, which creates custom charms from an organization’s logo to help them raise funds and awareness. Her programs provide a new way for organizations to help engage with their community through wearable, meaningful charm bracelets. Her mission is “Changing the World through the Power of Charms”, and to date has created custom charm programs for over 500 organizations worldwide, helping to raise upwards of ten million dollars. Kay has been featured in Entrepreneur Magazine, Modern Jeweler Magazine, FrontDoors Magazine, and was awarded The Business Journal’s Top 12 Businesswomen. Currently, Kay is writing a book about the Impact of Charms as a Force for Good. 602.615.3200 28 WWW.THEKNOWTRIBE.COM
kay@charitycharms.com
charitycharms.com
LAURIE BRUCKER LAURIEBSTYLE®
Named “LA’s top personal shopper and stylist” by Angeleno Magazine, “LA’s best personal stylist” by CBS, “LA’s go-to stylist” by the Los Angeles Times, Laurie Brucker of LaurieBstyle LLC, is all about Stylepowerment®. A certified image consultant, personal stylist, motivational speaker, spokeswoman and author, Laurie brings seventeen years of fashion and style expertise to private homes, to public stages, and on-camera as a style expert and host. Teaching realistic, creative and attainable style strategies, in order to create possibility and empowerment and to promote personal growth, Laurie’s unique specialty is what sets her apart as a leader in her industry. Known as the original body-positivity stylist, Laurie’s mission is for women to see themselves differently in the mirror by embracing their bodies, seeing their true beauty, recognizing their inner power and learning to let their best selves shine. PHOTO CREDIT: SHELLY WALDMAN
www.lauriebstyle.com
laurie@lauriebstyle.com
IG: @lauriebstyle 2019 29
PHOENIX
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SAVANNAH STREHLOW & ELENA SHAW CRICKET + RUBY Co-Founders of Cricket + Ruby, Savannah (right) & Elena (left) saw the desire for more unique, fashionable goods for babes & their mamas in the Phoenix market. In 2017, they launched Cricket + Ruby to bring modern bohemian inspired treasures to the Valley. They carry hand-selected items from every corner of the world, responsibly sourced and curated with care. Savannah branched out from the family business of Real Estate to pursue her love of fashion. Savannah taught herself every aspect of the e-Commerce industry and even designs some of the pieces you’ll find in their shop! Elena, a top sales executive at a large corporation, was eager to create a career for herself that offered more freedom to raise her daughter. With Elena’s eye for trends and product styling, you can rest assured that Cricket + Ruby will have you on the best-dressed list. In 2019, Cricket + Ruby will be launching their own line of clothes for women & babies.
PHOTO CREDIT: IT'S ELIZABETH MARIE PHOTOGRAPHY
7150 E 5th Ave. Ste. 105 Scottsdale AZ 8525
www.cricketandruby.com
IG: @cricketandruby 2019 31
PHOTO CREDIT IT'S ELIZABETH MARIE PHOTOGRAPHY
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Amanda Freick is the founder of AmandaLouise LLC, a company dedicated to empowering women to live their best life. Within this brand Amanda acts as the owner, creative director and designer of AmandaLouise Swimwear, hosts the Confessions of a Fit Chick Podcast, and publishes an ongoing meditation series entitled The Mindful Fit Chick. Most recently she has launched AmandaLouise. Life, which is the new soul of the brand. This platform is dedicated to the community that has surrounded AmandaLouise to provide sisterhood, resources, and opportunities to live a life of fitness, mindfulness and spirituality. Her deepest passion is to inspire women to step into their true self. Amanda does all this while serving as the Director of Business Operations for an engineering firm, and fulfilling her most important job; wife and mother.
Amanda is a professionally licensed engineer with a BS Electrical Engineering from California Polytechnic State University, San Luis Obispo. After spending over seven years working directly for electric utilities she now serves the market from the “other side of the fence” working with a firm that supports utilities from an engineering and consulting stand point. Amanda holds a patent with the US Patent Office titled “Smart Transformer” which tackles the interesting complications associated with distributed electrical resources and controllable household loads. A unique blend of the logical and creative is what makes Amanda unique. Her dedication to the energy industry, with her abounding love for empowering women, is what drives her every day. She moved to Tucson in 2013 and currently resides in Oro Valley with her husband Ken, son Kenny, St. Bernard “Bourbon” and cat “Pilsner.”
AMANDA FREICK AmandaLouise LLC
hello@amandalouise.life
www.amandalouise.life
520-490-2652 2019 33
PAIGE PARSONS // KENDRA SCOTT Born and raised in Scottsdale, Paige Parsons is passionate about her community, especial supporting women. Three years ago, Paige found herself in a Kendra Scott store swooning over the jewelry and people. She quickly learned Kendra’s story and the foundation of her companies three pillars; Family, Fashion and Philanthropy. The connection of business and passion led Paige to become an Area Community Relations and Event Manager. Paige represents the culture while overseeing all event strategy for Arizona. Her desire for promoting the three pillars while building partnerships is what drives her success. In 2018 she led her team to hosting over 400 Kendra Gives Back events, donating over two thousand pieces of jewelry and raising $200,000 that go back to our communities, schools, and women’s foundations. Paige has a heart for community, encourages others to go beyond, to be kind and don’t be afraid to go after something you want. PHOTO CREDIT: IT'S ELIZABETH MARIE PHOTOGRAPHY
IG: @likethebook 34 WWW.THEKNOWTRIBE.COM
email: paige.parsons@kendrascott.com
PHONE: 480 231 6604
MEREDITH YOUNG MEREDITH YOUNG JEWELRY Meredith was wild about working with a torch and metal from the age of 16. Her grandparents’ home in Green Valley, Arizona spurred an early interest in minerals and the lapidary arts. Meredith attended Marist High School which allowed her to fill her curriculum with different studio art classes, as well as, art history classes. These teachers, along with her parents, were paramount in her development as an artist. In college she majored in Art History with a minor in English at the University of Georgia, concentrating in sculpture and contemporary installation art. Upon graduation, Meredith reverted back to “making art,” filling her evenings and weekends with metalsmithing classes and workshops. For nearly a decade, she worked in a corporate business development career and designed and created jewelry at night in her studio selling her jewelry in local boutiques. In 2016 when she took her passion full time, launching her first collections of fine jewelry and one-of-a-kind works of art. Made in LA and Arizona, her jewelry seeks to combine opposed visual aesthetics: the geometric and the organic, chaos and order, and negative and positive space.
meredith@meredithyoungjewelry.com
PHOTO CREDIT: IT'S ELIZABETH MARIE PHOTOGRAPHY
480-553-6284
435-901-0036 2019 35
RALEIGH
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This is Raven Beverly and she is the owner and face behind Uniquely.U Bridal and Formalwear! She is a toddler mom, and a bridal extraordinaire. From modeling gowns to event planning, she quickly fell in love with bridal fashion. She has spent seven years in the bridal world. It is her love and her passion. Uniquely.U was a dream that she just had to turn into reality. Her vision to create a place where all brides and grooms can feel at home. A place where people can be unapologetically themselves. Have the freedom to try different bridal styles in a fun-filled positive environment. A bridal shop that celebrates you in one of the most important times of your life. She’s just a woman with a dream, that loves to help people find their dream wedding and formal attire.
PHOTO CREDIT: ROSE TRAIL IMAGES
RAVEN BEVERLY Uniquely U Bridal and Formalwear 919.948.6806
beyou@uniquelyubridal.com
@uniquelyubridal
2020 37
ST. PETE | CLEARWATER
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VICKY ANGLO ANGLO COUTURE Vicky is the founder/ CEO of Anglo Couture, a fashion brand that represents luxe fabrics and bespoke styles ranging from bridal couture to wearable lingerie. As a fashion expert, she also offers her clients a full style experience to take them from their wedding day to a resort honeymoon with other clothing articles from designers she hand-selects. Vicky was born and raised in Athens, Greece. After graduating Newbury college in Boston, she gained hands on experience designing for a bridal company. She fell in love with the industry, and decided to start her own couture brand. Her goal is to continue to expand luxury collections to additional products, and open flag ship boutiques, including wholesale and online boutiques to give ultimate access to clients. Above all, she wants to stay true and continue to create in the USA with passion and love, while having an identity that blends trendy and classic Anglo fashion. PHOTO CREDIT: GRACE STUDIO
727.526.5800
erosandlace.shop
@vickyanglo 2019 39
CHRISSY HOUNCHELL CADYN & CHARLIE JEWELRY
Founder, Lead Designer and Chief Executive Optimist, Chrissy Hounchell, began manufacturing jewelry in 1999. Yet, it was a hobby she enjoyed sharing with her children more than a decade later that prompted her to develop a brand that would become a way of life. Chrissy describes herself as Mom first and entrepreneur second. Her designs are inspired by her children, Cadyn and Charlie, and the journey of life they share together. Each piece of jewelry is an outward expression of her true emotions, and it has become her mission to impart these feelings on others through a little influx of glam. Chrissy’s shared passion to maintain a family-centric company and be an inspiration to others motivates her on a quest to accessorize humanity with the finest custom jewelry she can create while balancing her chief role as Mom.
cadynandcharlie.com chrissy@cadynandcharlie.com 204 37th Ave. N #154, St. Petersburg PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY
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MICHELLE BURTCH & SHELBY PLETCHER CANVAS FASHION GALLERY Co-founders of Canvas Fashion Gallery, Michelle Burtch and Shelby Pletcher combined their love of fashion and community to create a special shopping experience. They built their business around the mantra ‘kindness is always fashionable.’ From the moment you enter one of the Canvas Fashion Gallery locations they strive to make you feel like a guest in their home. The carefully curated selection of classic styles and fashion forward pieces appeal to a wide range. It is their greatest joy to help women feel confident and beautiful inside and out. Each month Shelby and Michelle select a nonprofit organization to receive a portion of sales. PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY
1535 4th Street North, St. Petersburg
800 South Village Circle, Tampa
@canvasfashiongallery 2020 41
RACHEL MAZZUCO Owner and buyer Rachel Mazzuco founded haden reid in 2008 as an online boutique. Named after two of her sons, the store opened its first doors in South Tampa in the Fall of 2013. Six years later, Rachel opened her second location in St Petersburg, FL. Rachel joined the fashion industry for her love of fashion and to offer what’s now, next and not likely to be found anywhere else. Each season she travels to find contemporary collections that inspire her from seasoned to emerging designers and hand-selects each piece that hangs in haden reid. PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY
hadenreidboutique.com 42 WWW.THEKNOWWOMEN.COM
1800 4th Street North, St. Petersburg
@hadenreidboutique 2019 42
Dali is the ultimate triple threat! With an creative eye for design and it’s transition from fashion runways to interior spaces, and an innate vision to transform unfamiliar living spaces into forever family homes- Dali has combined her talents and aesthetics to create a brand like nothing else we have seen in Tampa Bay. From her luxury waterfront listings to her unique fashion pieces that she carefully curates for the discerning local fashionistas, Dali’s style is best observed through her instagram @houseofdali. PHOTO CREDIT: KIMBERLY PHOTOGRAPHY
DALI HERNANDEZ House of Dali dali@houseofdali.com
813.957.7323
2019 43
CHRISTY JONES THE EDINBURGH FRINGE Christy Jones is the owner of The Edinburgh Fringe, a men’s and women’s shopping and events space in the charming downtown district of Dunedin, Florida. With a passion for quality over quantity and respect for the bigger picture, Christy curates TEF’s collections carefully. “My goal is to source a timeless blend of clothing and accessories… unique odd balls mixed in with classic silhouettes. The Edinburgh Fringe is a space meant to be enjoyed. As beautiful to visit as the items you’ll leave with in your shopping bag.” PHOTO CREDIT: KIMBERLY PHOTOGRAPHY
941 Douglas Ave, Ste 102, Dunedin 44 WWW.THEKNOWTRIBE.COM
@shoptef
727.474.7359
JAIME DIEHL / JAIME DIEHL STYLE Jaime is a Personal Stylist who is passionate about helping women create impact through their wardrobe. From the seasoned professional to the busy entrepreneur, or the new Mom needing a style pick-me-up, Jaime has the experience to help you craft a wardrobe with intention.
carved a new path and chased a passion for working with people through styling. She became certified through a famed styling school in LA, worked for live TV at QVC, and has been a Senior Stylist at Stitch Fix. Jaime wanted more relationship with clients than these jobs allowed.
She started her career in social work and family therapy in Philadelphia where she refined the craft of connecting to her client’s true desires for life. After time home with her children, Jaime
She created Jaime Diehl Style to work with women on a meaningful level. Beyond the latest fashion trends, Jaime believes in authentic personal style and letting her clients’ inner beauty shine.
PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY
info@jaimediehlstyle.com
jaimediehlstyle.com
JaimeDiehlStyle 2019 45
CHRISTINA MAJEED Christina is the founder and CEO of Soulgani Activewear. She founded the e-commerce business in St. Petersburg, but you can find Soulgani leggings and tops all over the USA and Europe. Christina values high quality design and craftmanship, so all Soulgani products are USA made with lux fabrics and keen attention to fit and feel. Christina did not take the traditional fashion designer route. She was a tech executive for over 12 years, where she created and launched multi-million dollar tech products. She taught herself fashion design and manufacturing, and married that knowledge with her business background to launch Soulgani. The idea to create Soulgani was born during a hike in Peru. Christina saw the most beautiful rock on top of a mountain, snapped a picture of it, and thought to incorporate it into her first leggings. She pulls inspiration from nature with each collection. To make it full circle, Soulgani gives a portion of every sale back to a charity associated with the source of its design inspiration. Soulgani’s mission is to “Do Good. Be Good.” PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY
soulgani.com 46 WWW.THEKNOWWOMEN.COM
christina@soulgani.com
941.323.7280
SUSIE WHELDON verve. boutique Susie Wheldon is a mother of two and business owner of verve. boutique. Previously involved in motorsports marketing and PR, she paved the way for young women in the industry before parlaying her success, drive and attention to detail to become the personal assistant of her late husband, Dan. Her second life career was born out of her love of fashion, inherent style and keen entrepreneurial spirit. Influenced by her globe-trotting travels, she has always enjoyed discovering local spots with uniquely curated items. Susie was inspired to open verve. in 2017 with the goal of bringing a cohesive collection of elevated streetwear for ladies and gents in an environment comfortable enough for customers to hang out and enjoy their in-store experience. For Susie it is important to set a good example for her boys by showing them hard work, dedication and the effortless joy that comes from creating a business she loves. PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY
vervestpete.com
@vervestpete
727.800.5873 2019 47
TAMPA
48 WWW.THEKNOWWOMEN.COM
JAIME MARTIN CULTURED THREADS
A Long Island native, Jaime moved with her family to Florida at the age of 9, growing up in the greater Tampa Bay area. After graduating from USF, she spent the next 16 years working in Risk Management for a Fortune 50 company before leaving the corporate world to begin her family. Now a busy mother of 4, Jaime spends much of her time taking risks of her own in the world of fashion. Two years ago she launched Cultured Threads, an online and retail fashion boutique where she pursues her true passion for helping women feel fabulous and confident in their clothing regardless of body type. She utilizes her gift of style to help others look their best and, through her business and charitable affiliations, gives back to the local community that supports her endeavors in a big way.
culturedthreads @culturedthreadsboutique cultured-threads.com PHOTO CREDIT: MIR SALGADO PHOTOGRAPHY
2019 49
Andrea Tuggle grew up with a love for fashion and the desire to own her own boutique. After the birth of her second daughter, she ended a 10-year teaching career to pursue her dream. Now, she is both a fashionista and a successful entrepreneur. Andrea opened fab’rik in South Tampa in 2016. The boutique quickly earned a reputation as “a place where everyone can afford to feel beautiful!” Over the years, it has become a destination…a gathering spot for gal pals celebrating everything from birthdays, to weddings, to new careers to fashionable Friday happy hours. At fab’rik there is always a reason to celebrate! Whether you’re a minimalist looking for a few new pieces to add to your cultivated wardrobe, a trailblazer leading the fashion trends, or a dedicated follower of fashion, Andrea and her stylists can help you find just the right additions to your closet.
PHOTO CREDIT: HOWIE MAC PHOTO HAIR & MAKEUP: JESS WALDROP
ANDREA TUGGLE fab’rik 1902-A South Dale Mabry Hwy., Tampa
50 WWW.THEKNOWTRIBE.COM
813.374.1419
@fabriksouthtampa
RACHEL MAZZUCO Owner and buyer Rachel Mazzuco founded haden reid in 2008 as an online boutique. Named after two of her sons, the store opened its first doors in South Tampa in the Fall of 2013. Six years later, Rachel opened her second location in St Petersburg, FL. Rachel joined the fashion industry for her love of fashion and to offer what’s now, next and not likely to be found anywhere else. Each season she travels to find contemporary collections that inspire her from seasoned to emerging designers and handselects each piece that hangs in haden reid. PHOTO CREDIT: LUXE LIGHT IMAGES
hadenreidboutique.com
2616 West Kennedy Blvd., Tampa
@hadenreidboutique 2019 51
MICHELLE CAPPELLI GORDON / LOVE MICHELLE STYLE
With more than 30 years experience in the beauty + fashion industry, Michelle is a blogger, wife and mother of two daughters. She navigates her journey with creativity and humor. Her self-proclaimed “subtly flamboyant” style has made her the gal everyone calls for beauty & fashion advice. Licensed in cosmetology at 17, Michelle began her journey in a salon but knew she wanted more. She studied fine arts at Australian National University, fell in love with NYC while attending the renowned FIT and graduated with a BA in Art History from SUNY. Her love for art and design led her to create her own line of jewelry. Suddenly confronted with the need to provide for her daughters, she drew from her knowledge and love for the beauty industry to become a skincare specialist for one of the top luxury lines in the world. She serves the community through organizations that empower women and families. Michelle’s passion for helping women feel good both inside and out is the inspiration for her beauty, style and wellness blog.
PHOTO CREDIT: LUXE LIGHT IMAGES
@michellecappelligordon 52 WWW.THEKNOWTRIBE.COM
lovemichellestyle.com
ALISON FARNAN SATIN & LACE BRIDAL BOUTIQUE
Originally from the UK Alison came over to Florida with her family in 2006. After helping her husband grow his exterior cleaning business, she launched a successful photobooth business. A qualified interior designer, she brought her design flare to enhancing the photobooth experience at many weddings having fun and make memories for her clients. Alison has a family history in dress making; her mom was a seamstress in London. So, when the opportunity arose to create a new bridal boutique experience, it was no surprise she took it with open arms. Alison developed the concept of large private suites for the bride and her entourage, creating her own collection of bridal gowns working with top designers, as well as a new local designer out of Lakeland, to make every bride feel special. Satin and Lace Bridal Boutique was opened in January 2019 in the beautiful Winthrop Town Center in Brandon.
PHOTO CREDIT: HOWIE MAC PHOTO HAIR & MAKEUP: JESS WALDROP
satinandlacebridalboutique.com
satinandlacebridalboutique
@satinandlaceboutique 2019 53
MOLLIE SUAREZ G.G. WESTSHORE DIAMOND COMPANY
Mollie Suarez is the owner of Westshore Diamond Company, a luxury jewelry concierge experience. Her love for the jewelry business started early- at the age of 18 she moved to San Diego where she studied gemology at the most respected school in her industry. 23 years later she now owns two fine jewelry companies in her hometown of Tampa. Mollie completed her degree as a graduate gemologist and worked as a GIA diamond grader and appraiser. Mollie’s client relationships evolved into providing services such as brokering diamonds and designing engagement rings. In 2011, Westshore Diamond was born! She cultivated a concierge environment built on personal connection, education, and creative collaboration. She is known to be unapologetically fancy, yet her “open book” personality makes her completely down to earth. She recently married the love of her life, and is a busy boss mom to three children and two step children. PHOTO CREDIT: MIR SALGADO PHOTOGRAPHY
mollie@westshorediamond.com 54 WWW.THEKNOWTRIBE.COM
westshorediamond.com
@westshorediamond
index
CITY
NAME
BUSINESS
PAGE
ASHEVILLE
Lexi Diyeso
HAZEL TWENTY AND MAISIE TWENTY
8-9
ASHEVILLE
Heather Stefani & Leeann Mayes
BLU29
10
ASHEVILLE
Susan Stewart & Millie Giangrasso
NEST BOUTIQUE + DIY STUDIO
11
ASHEVILLE
Eva-Michelle Spicer
SPICER GREENE JEWELERS
12
CALGARY
ELLINOR STENROOS
EVStenroos - Contemporary, Custom Fine Jewellery
14
CALGARY
DANIELLE FAWCETT
The Shoe Closet
15
CALGARY
DENISE KRUEGER
Style Encore Calgary South
16
EDMONTON
Lindsay Cozier Hedstrom
BELLA MAAS BOUTIQUE
18
EDMONTON
Jenna Hill
FROCK BOX
19
EDMONTON
Tania Turner
CURVY2CURVY
20
EDMONTON
Aanalia Rubie
MC COLLEGE
21
EDMONTON
Brandi Morin
MIXED BLOOD APPAREL
22
EDMONTON
Chau & Tang Lui
PARIS JEWELLERS
23
EDMONTON
Marina Perilli & Morgan Cornelius
PRAIRIE COUTURE
24
EDMONTON
Lisa Kampen
WEATHERED HANGER
26
LOS ANGELES
Kay McDonald
Charity Charms
28
LOS ANGELES
Laurie Brucker
LaurieBstyle®
29
PHOENIX
Savannah Strehlow & Elena Shaw
CRICKET + RUBY
31
PHOENIX
Amanda Frieck
AMANDALOUISE, LLC
32
PHOENIX
Paige Parsons
KENDRA SCOTT
34
PHOENIX
Meredith Young
MEREDITH YOUNG JEWELRY
35
RALEIGH
RAVEN BEVERLY
Uniquely U Bridal and Formalwear
37
ST. PETE | CLEARWATER
ANGLO COUTURE
Vicky Anglo
39
ST. PETE | CLEARWATER
CADYN & CHARLIE
Chrissy Hounchell
40
ST. PETE | CLEARWATER
CANVAS FASHION GALLERY
Michelle Burtch and Shelby Pletcher
41
ST. PETE | CLEARWATER
HADEN REID
Rachel Mazzuco
42
ST. PETE | CLEARWATER
HOUSE OF DALI
Dali Hernandez
43
ST. PETE | CLEARWATER
THE EDINBURGH FRINGE
Christy Jones
44
ST. PETE | CLEARWATER
JAIME DIEHL STYLE
Jaime Diehl
45
ST. PETE | CLEARWATER
SOULGANI
Christina Majeed
46
ST. PETE | CLEARWATER
VERVE. BOUTIQUE
Susie Wheldon
47
TAMPA
CULTURED THREADS
Jaime Martin
49
TAMPA
FAB'RIK
Andrea Tuggle
50
TAMPA
HADEN REID
RACHEL MAZZUCO
51
TAMPA
LOVE MICHELLE STYLE
Michelle Cappelli Gordon
52
TAMPA
SATIN & LACE BRIDAL BOUTIQUE
Alison Farnan
53
TAMPA
WESTSHORE DIAMOND COMPANY
Mollie Suarez
54 2020 55
#bts
We snapped hundreds of photos to prepare the KNOW 2019 Books...and we had a whole lotta fun doing it!
56 WWW.THEKNOWTRIBE.COM
SPECIAL EDITION: FASHION 2019 The KNOW Book: Fashion Section is an annual compilation publication that recognizes all of the women featured in the KNOW Book’s Fashion section for 2019. Every woman featured in the KNOW Book has been vetted through peer-review. Because our mission is to showcase the best and brightest, the only way one can claim their slot is through invitation. Those featured in the KNOW Book are proven leaders, high producers, and rising stars.
ASHEVILLE | CALGARY | CHARLOTTE | EDMONTON | LOS ANGELES | PHOENIX | RALEIGH | ST. PETE | CLEARWATER
The KNOW Book is produced by KNOW Tribe, LLC. and published annually. The women featured in this issue have been vetted by their peers and are known leaders in their industry. For consideration in an upcoming volume of KNOW, go to www.theknowwomen.com, and complete a nomination form.
Bring the KNOW book to your city! Copyright 2020 KNOW Tribe, LLC., all rights reserved.
hello@theknowwomen.com | www.theknowwomen.com
