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Page 15

This book

<< Clearly explains how immersive

technologies like AR and VR are currently being used in business, from delivering cost-efficient training solutions, to customizable customer experience and information and data delivery

<< Showcases the use of these

innovative new technologies with case studies from businesses that include American Airlines, BUPA, Thyssenkrupp, Google and McLaren

<< Directly answers the main

misconceptions about immersive technologies that most businesses raise, like them being too expensive, not scalable or only being a nice-to-have in your business arsenal

Reality Check How Immersive Technologies Can Transform Your Business Edition 1 Date

10/28/2020

Paperback Ebook Hardback

9781789666335 $25.95 9781789666342 $25.95 9781789666366 $80.00

Pages 240 Dimensions 234x156 Subject Innovation

Description

Author Information

Discover the next big competitive advantage in business and learn how augmented and virtual reality can put your business ahead.

Jeremy Dalton leads PwC’s VR/AR team, helping clients across all sectors understand, quantify and implement the benefits of virtual reality and augmented reality technology. As part of his mission to educate, connect and inspire, he is also a member of the World Economic Forum VR/AR Global Future Council and sits on the advisory board of ImmerseUK, a government-sponsored cross-sector network for businesses, research and educational organizations in the immersive technology industry.

Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like PokĂŠmon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include training and development, customer experience and design, as well as data and information management. Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, cost-sensitive and exciting business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses exclusive case studies from organizations like Lloyds Banking Group, the UK Courts, Honeywell and IKEA to showcase the practical uses of immersive technologies. He argues businesses will see the most immediate benefits in four areas: - Training - Design - Information and data - Telepresence Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Table of Contents

Related Titles

1 2 3 4 5 6 7 8

Amazon 9780749482794 $29.95

Background and context Drivers of AR/VR benefits Benefits of implementation AR/VR use case framework Misconceptions Challenges to implementation Common pitfalls and challenging areas Current developments and future outlooks

Data Strategy 9780749479855 $29.95

Digital & Technology

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Cyber Risk Management

2min
page 114

Financial Management for Technology Start-Ups

2min
pages 110-112

Maritime Logistics

3min
page 99

Warehouse Management

2min
page 94

Swipe for Success

2min
page 104

Sustainable Global Supply Chains

2min
page 95

The Handbook of Logistics and Distribution Management

2min
page 88

Supply Networks in Developing Countries

2min
page 86

The End of Marketing

3min
pages 82-84

Understanding Digital Marketing

2min
page 80

Amazon

3min
page 75

Brand Elevation

2min
page 72

Marketing Communications

2min
page 78

Planning and Managing Public Relations Campaigns

2min
page 74

Excellence in People Analytics

2min
pages 68-70

Human Resource Management at Work

2min
page 65

Excellence in Learning and Development Practice

2min
page 64

The Energized Workplace

2min
page 62

Human Resource Practice

2min
page 52

Employer Branding

2min
page 58

Armstrong’s Handbook of Strategic Human Resource Management

2min
page 54

How to be an Even Better Manager

2min
page 44

Agile Workforce Planning

2min
page 60

The Power to Change

3min
pages 36-38

Introduction to HR Technologies

2min
page 50

Radical Business Model Transformation

2min
page 32

Love Your Imposter

2min
page 30

Think Up

2min
page 22

Reality Check

2min
page 15

Driving Digital Transformation through Data and AI

2min
page 14

The Nine Types of Leader

2min
page 28

Confident Cyber Security

3min
pages 18-20

You Lead

2min
page 26

Influencers and Revolutionaries

2min
page 9

How to Future

2min
page 8
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