This book
Amazon
<< Provides fascinating insight into
How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
<< Explores the impact of, and
Edition 1
Amazon’s retail strategy, including the unique challenges it faces in making the pivotal leap from online to bricks-and-mortar strategies behind, Amazon’s most disruptive new developments, including drone delivery, checkout free supermarkets, and the longevity of Amazon Prime
<< Examines the impact that these
revolutionary strategies will have on the wider retail sector, offering lessons that can be applied to consumers and businesses globally
Date
01/28/2019
Paperback Ebook Hardback Audio
9780749482794 $29.95 9780749482800 $29.95 9780749497729 $90.00 9780749498344 $25.95
Pages 272 Dimensions 234x156 Subject Retail
Description
Author Information
Explore Amazon’s disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. A prolific speaker and retail commentator, she is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. She is co-author of Walmart.
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant’s strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further. Amazon’s relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon’s stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.
Miya Knights is Head of Eagle Eye Solutions with 20 years’ experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine, is ranked one of Vend’s top 50 retail influencers and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.
Rights Sold
Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13
It’s an Amazon world Why Amazon is not your average retailer – Introduction to retail strategy The Prime ecosystem – Redefining loyalty for today’s modern shopper Retail apocalypse – Reality or myth? End of pure-play e-commerce – Amazon’s transition to bricks and mortar retailing Amazon’s grocery ambitions – Creating a platform to sell you everything else Amazon’s Whole Foods Market – A brave new era A private label juggernaut – Here comes the squeeze Technology and frictionless retail AI and voice – The new retail frontier Store of the future – How digital automation will enrich the customer experience Store of the future – Shifting from transactional to experiential Retail fulfilment – Winning the customer over the final mile
14 The last-mile infrastructure 15 Conclusion – Peak Amazon?
1st Edition: Chinese (Complex); Chinese (Simplified); Dutch; Greek; Italian; Japanese; Korean; Portuguese; Russian; Spanish; Thai; Ukranian; Vietnamese
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Marketing & Communications
75
