2010 KQED Annual Report by KQED

TELEVISION EDUCATION RADIO I NTERACTIVE MULTIMEDIA Report to the Community 2010

Report to the Community 2010 Our Continuing Mission: To provide consistently high-quality public media that informs, educates, entertains, and engages from a Northern California perspective.

Through the creation and acquisition of programs, the leveraging of our multiple media assets, and strategic partnerships, KQED delivers television, radio, Internet, and education content that makes people think, feel, and explore new ideas. Our programming and services reflect the value we place on human dignity, lifelong learning and the power of ideas, and on the importance of community service and civic participation.

Senior Managers 2010

KQED Board Officers 2010

John Boland

Joanne Carder

Steve Welch

Willa Seldon

President and Chief Executive Officer

V I C E P R ESIDEN T, HU M AN R ES O U R C ES a n d LA B O R R ELAT I O NS

C HIEF T E C HN O L O G Y O FFI C E R

Chair

Tim Olson

Anne Avis Lee Caraher

Donald W. Derheim EXE C U T I V E V I C E P R ESIDEN T a n d C HIEF O P E R AT IN G O FFI C E R

William L. Lowrey General Counsel and C orpor at e S e cr e ta ry

Traci A. Eckels C HIEF DE V EL O P M EN T O FFI C E R

Jo Anne Wallace

V I C E P R ESIDEN T O F DI G I TAL M EDIA & EDU C AT I O N

V I C E P R ESIDEN T, K Q ED P U B LI C R ADI O G ENE R AL M ANA G E R

Mitzie Kelley

Elizabeth Hambrecht

C HIEF FINAN C IAL O FFI C E R

Treasurer

Michael Isip V I C E P R ESIDEN T, T ELE V ISI O N C O N T EN T

Vice Chairs

Daphne Li S e cr e ta ry

KQED Board of Directors 2010 Anne Avis, Michael Billeci, Brenda Boudreaux, John Buoymaster, Lee Caraher, Simone Otus Coxe, Yogen Dalal, Scott Dettmer, Tom Epstein, Elizabeth Hambrecht, Dianne Harrison, Marie Jorajuria, Chuck Kissner, David Lee, Daphne Li, Srini Madala, David Mahoney, Charley Moore, Mohammad Qayoumi, Mike Ramsay, Willa Seldon, Heidi Locke Simon, Jay Yamada, John Yost KQED Community Advisory Panel 2010 Barry Adler, Juveria Aleem, Larry Brinkin, Kelly Chau, Albert Cheng, Brian Cheu, Karen Clopton, Rose Marie Fontana, Julie Fry, Heather Howard, Maria Fort, Lisa Gonzales, Frankie Jacobs Gillette, Todd Lewis, Hilbert Morales, Cliff Moss, Patti Murphy, Jay Rosenthal, Rosabella Safont, Johanna Silva, Lorraine Yglesias, Blanca Zarazua

3 Way s to Watch KQED 9 (Comcast 9, Comcast 709, Digital 9.1 & 54.2)

KQED (Comcast 9, Digital & 54.2) KTEH 54 9 (Comcast 10, Digital 9.2, 54.19.1 & 25.2) KQET 2554 (Digital 25.1) KTEH (Comcast 10, Digital 9.2, 54.1 & 25.2) KQET 25 (Digital 25.1) Life (Comcast 189, Digital 54.3) World (Comcast 190, Digital 9.3) V-me (Comcast 191 & 621, Digital 54.5 & 25.3) Life (Comcast 54.3) Kids (Comcast 192, 189, Digital Digital 54.4)

World (Comcast 190, Digital 9.3) KQED.org V-me (Comcast 191 & 621, Digital 54.5 & 25.3) kqed.org/ondemand Kids (Comcast 192, Digital 54.4) KQED.org video podcasts KQED HD (Comcast 709, Digital 9.1) kqed.org/podcasts and via iTunes

KQED.org video archives www.kqed.org/ondemand Way s to Liste n and via iTunes

KQEI 89.3FM KQED 88.3FM

KQED Public Radio 88.5FM San Francisco, 88.3FM Santa Rosa, 88.1FM Martinez, 89.3FM Sacramento KQED.org audio podcasts

www.kqed.org/podcasts KQED Public Radio (Comcast 960) and KQEDvia HDiTunes Radio (88.5FM & 89.3FM) Sirius Satellite KQED Public Radio live stream kqed.org/listenlive Way s to L iste n

KQED 88.5FM KQED 9

KQED.org audio podcasts kqed.org/podcasts KQED Public and via iTunes KQED Public KQED Public KQED Public

Radio Radio Radio Radio

88.5 89.5 88.3 88.1

FM FM Sacramento FM Santa Rosa FM Martinez

KQED Public Radio 88.5 FM (Comcast 960) Sirius Satellite

KTEH Channel 54

KQED Public Radio live stream www.kqed.org/listenlive KQED.org audio podcasts www.kqed.org/podcasts and via iTunes

KQET Channel 25

Dear Members: After four years at PBS headquarters in Washington, D.C., I came home to Northern California, and to KQED, in March 2010. Since returning, I have been constantly reminded why this is such a very special place and why I am so pleased to be back. It is the deep connection that KQED has established with the people we serve over the course of more than 60 years of public service.

“KQED is responding to those changes and embracing all of the tools available to a 21st-century media organization. We are fortunate to have television, radio, new digital media, and educational services under one roof and so can create cross-platform initiatives that bring an impressive array of content to people on air and online, anytime, anywhere, and in any way they choose to view or listen to it.”

—John L. Boland

I spend a lot of time out in the community, and every time I meet someone new and tell them I work for KQED, I get the very same—and to my mind, extraordinary—reaction. First of all, there is no explanation necessary. Everyone in the Bay Area knows KQED. But awareness is only part of the story. Whether I am at a KQED-sponsored event or simply out grocery shopping or walking the dog, the reaction is always the same: “Oh, I love KQED. Thank you for what you do.”

And everyone seems to have a story about how KQED is an important part of daily life. Like the mother who says she “wouldn’t trust any other television station” with her children. Or the college student who simply “cannot miss This American Life” on KQED Public Radio and keeps track of hip happenings in the art world with Gallery Crawl on KQED.org. There are also the anecdotes of life-changing experiences, like the young ballet dancer who told me he first decided to pursue this art form while watching Great Performances.

i ss

This feedback from the people we serve keeps us grounded in our core mission even as the media world is going through a revolution brought on by digital technology. Everything about how content is created and distributed is changing dramatically, and KQED is responding to those changes and embracing all of the tools available to a 21st-century media organization. We are fortunate to have television, radio, new digital media, and educational services under one roof and so can create cross-platform initiatives that bring an impressive array of content to people on air and online, anytime, anywhere, and in any way they choose to view or listen to it. In July 2010, KQED embarked on an ambitious initiative to provide more high-quality original coverage of regional Bay Area news and public affairs. KQED News, which you can read more about in this report, embraces all of the new ways audiences can consume media, and our news stories can be found on television, on radio, and on a full range of digital devices, from laptops to smart phones. The new KQEDnews.org brings it all together with audio, video, text, blogs, images, and resources covering regional, statewide, national, and international news. Millions of Northern Californians—an amazing 55 percent of the population of the Bay Area—utilize KQED radio, television, online, or mobile services every week. And hundreds of thousands connect with KQED through our various social media channels and KQED.org. Our audience is embracing these new trends by watching the latest episode of Frontline on the KQED video player, browsing through science lesson plans from QUEST, reading the latest headlines from NPR, and retweeting from one of KQED’s Twitter accounts. And coming soon: a new iPhone app will allow its users to access KQED content, schedules, and events as well as listen to KQED 88.5 FM.

While all these technological advances are changing how we serve the public, the underlying mission of this organization prevails. We seek to leverage the incredible power of media—old media and new media—to change lives for the better and to help individuals and communities achieve their full potential. This is an audacious goal that we are confident in pursuing because we have such tremendous community support. You make all of KQED’s work possible through your generous support. You volunteer in our fund-raising drives. You serve without compensation on our Board of Directors and Community Advisory Panel. And more than 200,000 of you send a financial contribution each year. You voluntarily pay for a service so that it can be offered free of charge to everyone in the community—how extraordinary! On behalf of everyone at KQED, I extend a heartfelt thank-you for making our work possible. And please know that your generosity is also deeply appreciated by your friends and neighbors in the community. They are the true beneficiaries of your contributions. Best wishes,

John L. Boland President and CEO

Dear Members: KQED has had an extraordinary year. In March 2010, we bid a fond farewell to retiring President and CEO Jeff Clarke, and welcomed our new leader, John Boland. During this time, we have witnessed increased ratings and donations. Your support and encouragement continually inspires us to find ways to build on KQED’s legacy of being a vital part of our community for nearly 60 years. Even in these troubled economic times, KQED continues to be a proud steward of its members’ resources. KQED is in excellent financial health, and we once again finished the fiscal year in the black. We are grateful to our entire senior management team and staff for the dedication and intelligence they bring to their work. The past year also saw other transitions as the senior team was restructured and Donald W. Derheim was promoted to Executive Vice President and Chief Operating Officer. These changes will allow even stronger operations, financial and systems management to protect KQED as a community resource for future generations. I became involved with KQED because I believe so strongly in its mission to provide quality programming and services for the diverse populations of the Bay Area. On-air and online, KQED produces and presents awardwinning programming, such as Saving the Bay and The California Report. However, there is more to KQED than programming. KQED’s commitment to education has brought enrichment to children in some of the Bay Area’s most underserved communities. Its commitment to an informed electorate brought unprecedented coverage of the 2010 election, and the KQED News

California Proposition Guide helped thousands of Californians make informed decisions in the voting booth. The work at KQED is possible thanks to our members, volunteers, and staff. On behalf of the entire Board of Directors, we wish to express our gratitude for your continued commitment to this essential community resource. Thank you.

Willa Seldon Chair, KQED Board of Directors

EDUCAT RADIO IO N

I NTERACTIVE

In July 2010, KQED launched KQED News, a multiplatform Bay Area news service providing expanded coverage on KQED Public Radio and KQEDnews.org, with occasional reports on KQED Public Television. Weekday radio news reports have increased from four to 18. KQEDnews.org is updated throughout the day with news headlines and online features from KQED, NPR, and PBS.

KQEDnews.org presents Bay Area and regional news produced by KQED and national and international news from NPR as well as opinion and commentary by Bay Area residents. Since KQED News made its debut, traffic to KQED.orgâ&#x20AC;&#x2122;s news content has grown almost tenfold. PhotoS ( L. TO R.):

Mina Kim, Cristiana Ceppas; QUEST team out in the field.

News Fix has rapidly become one of KQEDâ&#x20AC;&#x2122;s most popular blogs. With Jon Brooks as editor, host, and chief blogger, News Fix taps into the growing number of websites, blogs, and online resources covering the Bay Area and adds the expert reporting and analysis of KQED journalists.

KQED News coverage developed dramatically on the evening of September 9, 2010 when a major PG&E gas pipeline exploded in San Bruno, leveling homes in the area and leaving many residents injured or dead. KQED Radio newscasts and KQEDnews.org reports updated listeners throughout the evening and continued in the days and weeks following.

After the San Francisco Giants won the World Series, KQED News dispatched reporters in the field to blog and file radio reports on the Victory Parade. KQED Interactive had a staffer taking photos. Site traffic spiked, with many being f irst-time visitors to KQED.org.

Photo : Fans express their

approval for Timmy’s final game attire.

November Elections.The 2010 elections provided a charged political backdrop for KQED News coverage of the state’s gubernatorial and senatorial races, major state propositions, and important local races and initiatives. To help California voters prepare for Election Day, KQED News produced a hugely popular online guide to California propositions. With the intent of encouraging voters to bring it with them into the voting booth, the guide offered summaries and “need to know” points for each of the nine propositions. It was also easy to print and smartphone-friendly (nearly 30 percent of the traffic was from a mobile device).

KQED co-produced the September 1 senatorial debate between Democratic incumbent Barbara Boxer and Republican challenger Carly Fiorina. The debate was distributed to California public radio stations live via satellite by The California Report. — listen KQED also was a distribution partner for the October 12 gubernatorial debate between Democratic candidate Jerry Brown and Republican candidate Meg Whitman. — listen

See page 15 for additional election coverage from KQED Radio.

The KQED News editorial team has expanded to include: Newscasters Joshua Johnson Stephanie Martin Cy Musiker News Fix blogger-in-chief Jon Brooks Reporters Mina Kim Peter Jon Shuler News producer Nina Thorsen

Multimedia producers Lisa Pickoff-White Amanda Stupi News editor Dan Brekke Senior producer Eric Westby Senior editors Gabriel Coan Julia McEvoy

EDUCAT IO N I NTERACTIVE RADIOTELEVISIOn Top 10 Television Programs on KQED 9

P h otos ( L. to R.):

San Francisco Opera’s Madama Butterfly, Terrence McCarthy; On set with Check, Please! Bay Area.

1. Masterpiece Mystery! Sherlock “Study in Pink” 2. Driving Miss Daisy (movie) 3. Masterpiece Mystery! Poirot, Series X “Murder on the Orient Express” 4. Masterpiece Mystery! Poirot, Series X “The Third Girl” 5. An American in Paris (movie) 6. Masterpiece Classic: Emma, Part 1 7. Masterpiece Mystery! Inspector Lewis, Series III “Dark Matter” 8. Shirley Temple: America’s Little Darling 9. Masterpiece Mystery! Sherlock “The Great Game” 10. Masterpiece Classic: Emma, Part 3

People’s choice. Check, Please! Bay Area—KQED’s most popular local series—premiered 12 new programs featuring regular folks (maybe your neighbor or a colleague!) reviewing a variety of restaurants from Mexican and Vietnamese to Ethiopian and BBQ. For the first time, new programs were also broadcast Sunday evenings on KQED Public Radio. Arias over the airwaves. KQED and the San Francisco Opera co-produced 10 hours of world-class, high-definition operatic performances that premiered in prime time on KQED 9 in August and September. Madama Butterfly, Don Giovanni, La Rondine, and Samson and Delilah never looked so good.

Hometown heroes. This is Us premiered 16 new programs on KTEH from locations around the Bay Area and the Central Coast, including the USS Hornet, the Vision Quest home for retired animal actors, the George Lick Observatory, and the Hiller Air Museum. Profiles included World War II heroes, a Congressional Gold Medal awardee, a NASA scientist, and a toothpick sculptor, to name a few.

Photo s ( L. to R.):

Roy Diaz, World War II veteran and survivor of the Bataan Death March, from This is Us; Toothpick artist Scott Weaver, from This is Us; KQED staff and local celebrities at The Cat in the Hat kick-off event.

From the archives. Producers continued to comb through the KTEH archives and uncovered interviews with luminaries such as poet Allen Ginsberg, composer Lou Harrison, and anthropologist Jane Goodall. In all, 17 new Classic Clips were broadcast on television and archived online.

Science with Dr. Seuss. The KQED presentation The Cat in the Cat Knows a Lot About That! premiered as part of the PBS Kids program lineup. With acclaimed actor and comedian Martin Short as the voice of the Cat, this action-packed, fun-filled animated program teaches preschoolers about the adventure of science. In October 2010, it enjoyed a run as the No. 1â&#x20AC;&#x201C;rated kids show (ages 3-5) in the country. Our hugely successful fall Cat in the Hat kick-off event, in partnership with the California Academy of Sciences, included a Twitter contest, a scavenger hunt, and a reading of all things Seussian by local celebrities. See page 23 for more about KQEDâ&#x20AC;&#x2122;s work with The Cat in the Hat.

P h otos ( L. to R.)

Michael Tilson Thomas and Jacques Pépin, Oliver Theil; Sherlock Holmes, Hartswood Films/BBC for Masterpiece; Poirot “Murder on the Orient Express,” ©ITV for Masterpiece.

Top 10 Programs on KTEH Bon anniversaire. Jacques Pépin turned 75, and KQED threw him a party. Several, actually. The master chef was feted with a series of events benefiting KQED and the production of his upcoming new television series, The Essential Pépin. During his time in San Francisco, KQED created two new fund-raising programs: Jacques Pépin and Michael Tilson Thomas: A Symphonic Feast and Jacques Pépin Live in San Francisco.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Sherlock Holmes “The Bruce Partington Plan” Mystery! Miss Marple, Series II “The Moving Finger, Part 1” Mystery! Miss Marple, Series II “The Moving Finger, Part 2” Mystery! Miss Marple, Series III “Towards Zero” Mystery! Miss Marple, Series II “Sleeping Murder” Sherlock Holmes “The Last Vampyre” Sherlock Holmes “Silver Blaze” Agatha Christie’s Poirot “The Lost Mine” Agatha Christie’s Poirot “The Double Clue” Masterpiece Mystery! Wallander, Series I “Sidetracked”

P h otos (l. to r.):

Q U E S T T V goes diving in search of great white sharks, photo courtesy Hermanus Backpackers; Behind the scenes of This Week in Northern California, courtesy Greg Habiby.

KQED 2010 Fund-Raising Productions

2010 KQED Television Local Productions

Aretha Franklin Presents Soul Rewind

Check, Please! Bay Area

Change Your Brain, Change Your Body

ImageMakers

Carole King, James Taylor Live at the Troubadour

QUEST

Jacques Pépin: Live in San Francisco

San Francisco Opera

Jacques Pépin and Michael Tilson Thomas: A Symphonic Feast

Spark

Jonathan Pond: The New Affluence

This Week in Northern California Truly California

John Sebastian Presents: Folk Rewind Party Time: A Check, Please! Bay Area Special Video Games Live

KQED Presents works with producers to bring their programs to national audiences Avec Eric, Season II The Cat in the Hat Knows a Lot About That! A Celtic Pilgrimage Choice: Then and Now Global Focus, Season VI Roadtrip Nation, Season VII A Thousand Suns

KTEH Productions and Co-Productions Classic Clips Nightly Business Report State of the Silicon Valley This is Us

Travelscope, Season IV

I NTERACTIVE Most Popular Radio Programs 1. All Things Considered (with KQED News) 2. Morning Edition (with KQED News, The California Report, and Perspectives) 3. Fresh Air 4. Forum 5. Marketplace 6. Weekend Edition Saturday and Sunday 7. Talk of the Nation 8. The PBS NewsHour 9. A Prairie Home Companion 10. Car Talk P h oto:

Victoria Mauleon and Howard Gelman in studio.

It’s broken. How do we fix it? California’s civic institutions once inspired the nation. Today California is often cited as an example of excess, failure, and governmental paralysis. The Governing California website presents a history and timeline of key governance initiatives and decisions, and aims to stimulate a public discussion of how we might find our way back to collaborative, well-functioning governance. You’re invited to join that conversation. Helping make sense of elections. During the first half of the year, Forum and The California Report produced extensive coverage of four of the propositions on the state’s June primary ballot.

In addition, Dave Iverson interviewed Republican senatorial candidate Carly Fiorina on Forum, and Sacramento bureau chief John Myers interviewed gubernatorial candidates Meg Whitman, Steve Poizner, and Jerry Brown. See page 10 for more ways KQED helped inform our community during election season. Making courtroom history. Until the morning of December 6, 2010, radio and television had been barred from live or delayed broadcasts of Ninth U.S. Circuit Court of Appeals proceedings. After KQED and a group of other news

organizations successfully petitioned for live access, The California Report broadcast the court’s two-hour hearing on Proposition 8’s constitutionality and posted a live blog feed of the proceedings. California’s energy transformation. QUEST Radio and Climate Watch teamed up to produce the ten-part series 33 x 20: California’s Clean Power Countdown. (The catchy title comes from the state’s goal of having 33 percent of its electricity come from wind, solar, geothermal, and other renewable sources by 2020). NPR’s Morning Edition picked up five of the stories and created a one-stop shop for all of them.

Editorial Partnerships KQED Public Radio joined with American University and its J-Lab journalism project in an experimental “networked journalism” collaboration—aimed at sharing content, training, and best practices among a wide range of Bay Area journalists. KQED and the Center for Investigative Reporting renewed a ground-breaking collaboration that allows for the continuation of investigative radio reports focusing on California.

P h oto (L .): KQED Public Radio’s

Suzie Racho and Scott Shafer.

A two-year project with American Public Media brought APM’s Public Insight Journalism initiative to KQED. We want you to share your experience directly with our newsroom.

KQED Radio Productions

KQED News California Money The California Report The California Report: Election 2010 The California Report: Annual State of the State Address Climate Watch The Do List Health Dialogues Forum Perspectives QUEST

KQED Radio Presentations

Asia Society: Global Warming in California and China Check, Please! Bay Area City Arts & Lectures The Commonwealth Club It’s Your World Joint Ventures Silicon Valley Conference

Most-Visited Pages on KQED.org 1. 2. 3. 4. 5.

Radio: listen live KQED homepage Radio: homepage TV: homepage Radio: Forum

P h otos ( L. to R.):

MindShift blogger, Tina Barseghian; Bay Area Bites goes Inside the kitchen of San Francisco’s Jardinere restaurant.

Take a bite. Bay Area Bites —the blog of culinary rants and raves from Bay Area food professionals—continues to rank as one of KQED.org’s most popular content areas. The blog’s Twitter feed has topped 24,000 followers and was named one of Twitter’s Staff Picks! And in a new collaboration between Bay Area Bites and the weekly news program This Week in Northern California, BAB bloggers were featured in monthly food and wine segments. How we will learn. As technology replaces familiar classroom tools and changes the way we learn, KQED’s MindShift blog explores the future

of learning in all its dimensions. Turn to veteran blogger Tina Barseghian for coverage of culture and technology trends, groundbreaking research, education policy, and more. What’s your climate profile? Take the A Matter of Degree survey to see where you fall on the spectrum of American attitudes about climate change. Not only was the poll KQED’s first Facebook application, but it won the Knight Center for Environmental Journalism’s Innovator of the Year Award! Based on work done by Yale and George Mason University, the KQED survey results are aggregated and used in the schools’ ongoing research.

P h oto (fa r lef t):

Scientist Alex Gash prepares aerogel, the lightest solid known to man, QUEST.

Most-Watched YouTube Videos 1. QUEST Lab: “Aerogel” (No. 1 in 2009 too) 2. QUEST: “Fierce Humboldt Squid” 3. QUEST: “Nanotechnology” 4. Jacques Pépin: “Fast Proof” 5. Spark: Anna Maltz

Code name COVE. KQED.org served as testing ground for the new PBS online video player (COVE stands for comprehensive online video ecosystem). The slick interface offers full-length national television series as well as KQED’s Check, Please! Bay Area. Watch programs in full-screen mode, share them with friends, embed one in your website, or go old school and purchase a program DVD. Authors in your ear. In 2010, the popular weekly online series The Writers’ Block featured readings by Yiyun Li, who went on to receive the MacArthur Genius Grant,

as well as Nora Ephron, William Gibson, David Sedaris, Michael Cunningham, and National Book Award winner Patti Smith. Where else are you going to find those authors all in the same place? TV meets Web. KQED worked directly with Google to create a new video portal especially adapted for viewing KQED video content on a large television screen via Google TV. At launch, KQED was the only public media station, and the only local television station, featured on the Google system, which combines television, the entire web, and apps all in one place.

P h otos ( L. to R.): Fear the beard!

Giant’s pitcher Brian Wilson at victory parade; “Goat-Curious? Take Urban Goats 101 with Novella Carpenter.”

Most Popular Tours on Gallery Crawl

MindShift blog: Why Every Student Should Learn the Skills of a Journalist

April: Sonny Smith: 100 Records

MindShift blog: How Should We Use Technology in Schools? Ask Students

May: Vernissage: 2010 San Francisco Art Institute MFA Show

Sept: Color By Nano: The Art of Kate Nichols

Our State of Health blog

March: Paper! Awesome! at Baer Ridgeway

MindShift blog: 6 Ways Social Media is Changing Education

Oct: From the Collection of Randi and Bob Fisher at Pier 24

KQED QUEST Video: Amazing Jellies

Bay Area Bites blog: Ten Top Food News Stories of 2010: Part 2

Most-Viewed KQEDNews.org Stories 1.

KQED’s Guide to the State Propositions

News Fix: Lunar Eclipse Video and Photos

Perspectives: Is There Anything You Need?

Creamy Chicken and Rice Casserole

Gluten-Free Thanksgiving Recipes

Most Popular Episodes of The Writers’ Block

Froyo: How to Make Homemade Frozen Yogurt

Patti Smith: Just Kids

Wheat Berry Salad

John Waters: Cult Leader

Capital Notes: November Props Pros & Cons

Oysters Rockefeller

Yiyun Li: Gold Boy, Emerald Girl

Hillary Jordan: Mudbound

News Fix: Live Blog of the San Francisco Giants’ Victory Parade

Dinaw Mengestu: How to Read the Air

KQED Social Media Are you a fan? KQED’s Facebook page ended 2010 with almost 7,500 fans. Our updates are a great source of information for Facebook users who want to get quick details on KQED programs, behind-the-scenes photos of events and of guests on Forum, and regular ticket and prize giveaways. KQED also has Facebook pages for QUEST, Saving the Bay, Jacques Pépin, Bay Area Bites, Check, Please! Bay Area, Forum, and KQED News.

Tweet tweet. KQED’s Twitter feed doubled its fans to more than 5,000 followers by the end of the 2010. Interest in KQED on Twitter continues to grow, with ten new accounts: KQEDnews, KQEDCap_Notes, KQEDarts, KQEDfood, BayAreaBites, KQEDscience, KQEDhealth, MindShiftKQED, and Jacques_Pepin.

Top Educator Guide Downloads from Spark 1. 2. 3. 4. 5.

Gypsy Jazz Band: The Hot Club of San Francisco Tattoo Artist Don Ed Hardy Mission District Street Art Mission School Artist Chris Johanson Visual Artist Sandow Birk We engage with community and educational organizations to broaden and deepen the impact of KQED media to effect positive change.

Photo (L. to R.):

Sharing ideas at the Media and Early Learning Symposium, Brian Dombrowski; QUEST’s Amy Miller speaks at Science Education Institute.

In the summer of 2010, KQED Education launched its third annual QUEST Science Education Institute—a year-long professional development program for Bay Area science teachers and educators that provides training on how to use QUEST resources and create science-based multimedia with students. To learn more, download an informational packet. Also during the summer, an impressive list of more than 80 prominent leaders in education, media, and technology gathered in San Francisco for a Media and Early Learning Symposium to share information and techniques for using emerging technologies with young children. You can learn as well—watch video clips taken throughout the day.

Top Educator Guide Downloads from QUEST 1. 2. 3. 4. 5.

Forensic Identification Nanotechnology Physics of Baseball Physics of Sailing Science of Big Waves

KQED Education provided all the educational materials for the new animated PBS Kids series The Cat in the Hat Knows a Lot About That!™ —now among the top-rated children’s television programs in the nation. The program and its online resources are designed to cultivate positive views about science and scientists and to help build communities of young science explorers. Throughout the year, educators attending arts education workshops learn how to use KQED media to teach about art.

Photo s (l. to R.): The Cat in the Hat at the

California Academy of Sciences; Green Tech Project for ESL instructors in community colleges, Tina Martin, City College of San Francisco.

At a training workshop at SFMOMA on the history of painting and graphic novels, teachers watched a Spark documentary on mural artist Kerry James Marshall and followed a hands-on illustration activity led by local graphic novelist Thien Pham. Launched in 2010, a new Green Tech Project for ESL instructors in community colleges explores employment and training opportunities for ESL students in the growing green economy. Click here for more details.

EDUCAT IO N P h otos (l. to r.):

Film Night at NightLife; Hayes Valley Farm, Jason Chinn.

As part of enhancing our mission to educate, inform, and entertain, we strives to reach the members of our community where they live, work, and play. Over the course of the year, KQED and KTEH participated in and hosted dozens of community events, including heritage month celebrations honoring local individuals, educator workshops, special member days at local museums, and an impressive array of community film screenings.

Academyâ&#x20AC;&#x2122;s weekly adults-only event watched the American Experience film Earth Days, followed by a panel discussion on the future of the environmental movement. Segments from KQEDâ&#x20AC;&#x2122;s QUEST were on view throughout the building, while the KQED production Saving the Bay was projected in the open-air piazza.

In partnership with the Smith Rafael Film Center/Mill Valley Film Festival, KQED brought Young@Heart Chorus director Bob Cilman and a member of the chorus to a public screening of the documentary about the inspiring senior citizens choir. The two-day event also included a multigenerational screening and a Q&A with

KQED partnered with Hayes Valley Farm (an urban community farm in San Francisco) on two Farm Film Nights. The first evening screened the KQED presentation The Botany of Desire. The second focused on urban bee keeping.

high school students and residents from nursing homes in the San Rafael area. KQED and the California Academy of Sciences created the first-ever Film Night at NightLife. In between sipping cocktails and being mesmerized by undersea creatures, visitors to the

At the Evergreen Library in San Jose, KQED co-hosted a bilingual conversation and screening of the documentary A Village Called Versailles with new community partners: Mobilize.org, Asian Americans for Community Involvement, Vietnamese Community Action Network, First Thursdays, Asian Pacific Islander Justice Coalition of Silicon Valley, and Greenbelt Alliance. Photo (L. to R.):

An elderly Versailles gardener, from A Village Called Versailles, Lucas Foglia/ITVS; San Francisco screening of The Castro; Durrell Laury and kindergarten pals in Chinese clothes, from Speaking in Tongues, photographer Andy Black.

More than 900 people came to the Castro Theater for our annual LGBT Heritage Month awards ceremony and a free screening of KQEDâ&#x20AC;&#x2122;s awardwinning documentary The Castro.

KQED worked with Patchwork Films to produce a panel discussion and screening of Speaking in Tongues, a documentary focusing on language immersion schools in San Francisco. Teachers, administrators, and parents asked questions of our panelists: Kevin Chavez (SFUSD Immersion School Supervisor), Hydra Mendoza (Vice President of the Board of Education), Dr. Ling Chi Wang (UC Berkeley, Ethnic Studies Department), and Dr. Tomas Galguera (Mills College, Education Department).

P h oto (L . to R.):

KQED’s Asian Pacific American Heritage Month Celebration; KQED’s American Indian Heritage Month Celebration, Alain McLaughlin.

Each year, KQED honors outstanding individuals in the Bay Area who’ve demonstrated leadership and a strong commitment to community service at six Local Hero awards ceremonies. The following is a list of the 2010 honorees: Black History Month

Asian Pacific American History Month

Latino Heritage Month

Denise Coleman, Huckleberry Youth Programs

Vane Feuy Chao, Asian American for Community Involvement

Chus Alonso, Community Music Center

Regina Jackson, East Oakland Youth Development Center Harriet Larkin, Renaissance Youth Movement Dr. Mona Vaughn Scott, Black Repertory Theatre and Community Cultural Center

Kennith Lee, Francisco Middle School Sue Lee, Chinese Historical Society of America Museum Jeff Mori, Asian American Recovery Services, Inc.

Women’s History Month

LGBT Pride Month

Anna Chan, The Lemon Lady

Kathleen McGuire, San Francisco Gay Men’s Chorus and Community Women’s Orchestra

Joyce Cook, Ella Baker Center for Human Rights Maria Eitz, San Francisco Child Abuse Prevention Center

Shane Snowdon, LGBT Resource Center at UCSF Gloria Soliz, The Last Drag

Andrea Lee, Mujeres Activas y Unidas

Anne Tamar-Mattis, Advocates for Informed Choice

Jane Lorand, GreenMBA Dominican University

Rob Epstein and Jeffrey Freidman, Telling Pictures

Ysabel Duron, Latinas Contra Cancer Luis Granados, Mission Economic Development Agency Eugene Rodriguez, Los Cenzontoles Mexican Arts Center Reyna Maria Ruiz, Beach Flats Community Center

American Indian Heritage Month Nathan Costello, Advocate and Community Volunteer Michael Duran, Indian Health Center of Santa Clara County Aurora Mamea, San Francisco Native American Health Center Marvin Paddock, Friendship House Association of American Indians

2O10 Awards and Recognition KQED/KTEH Public Television American Public Television Savvy Scheduler Award KQED Television program director Scott Dwyer was presented the annual award given for the best use of APT programming in prime time. This marks Scott’s fourth time as recipient of this honor – more than any other programmer. Northern California Emmy Awards News and Program Specialty Documentary KQED 9/KTEH 54 and Ronald M. Blatman for Saving the Bay Informational/Instructional—Program/Special KQED 9 and Mark Kistler Media for Mark Kistler’s Imagination Station, “Episode 602” Public/Current/Community Affairs— Program/Special KQED 9’s QUEST for “Sylvia Earle” and “Seahorse Sleuths” Photographer—Program (Non-News) KQED 9/KTEH 54 and Ronald M. Blatman for Saving the Bay

Editor—Program (Non-News) KQED 9/KTEH 54 and Ronald M. Blatman for Saving the Bay

Outstanding Online Reporting Second place: QUEST for “A Visit to the Farallon Islands”

Graphic Arts— Graphics and Animation—Program KQED 9/KTEH 54 and Ronald M. Blatman for Saving the Bay

Tasty Awards Best City or Regional Program Check, Please! Bay Area for outstanding excellence in video and film content focused on food, drink, fashion, and design

2010 Governors’ Citation Former CEO Jeff Clarke, honoring his 45 years in the broadcast industry and past leadership for Northern California Public Broadcasting.

Radio-Television News Directors Association Lifetime Achievement Award Belva Davis, host of This Week In Northern California.

San Francisco Peninsula Press Club Public Affairs Program This Week in Northern California

Society of Professional Journalists, Northern California Chapter Explanatory Journalism/Broadcast QUEST TV and Climate Watch teams for “Unlocking the Grid,” a feature on California’s energy future

Society for Environmental Journalists Outstanding Television Story First place: QUEST for “Seahorse Sleuth” Third place: QUEST for “Algae Power” Outstanding Beat/In-Depth Reporting Second place: QUEST for “National Parks Special: Bringing the Parks to the People”

KQED Public Radio Society of Professional Journalists, Northern California Chapter Excellence in Journalism, Breaking News/Broadcast John Myers, Sacramento bureau chief, The California Report, for an overview of the state’s ongoing budget crisis and Sacramento’s inability to solve it Excellence in Journalism, Investigative Journalism/Broadcast Sasha Khokha, Central Valley bureau chief, The California Report, for a series looking at water quality through the eyes of California families in the Central Valley, done in collaboration with the Center for Investigative Reporting’s California Watch project

Feature Storytelling/Broadcast QUEST TV for “Algae Power,” a report on algae as a future biofuel

New Media/Cross-platform Radio-Television News Director Association of Northern California Investigative Reporting/Audio Oanh Ha, “Playing with Lead,” for The California Report and QUEST Radio Specialty Reporting/Audio Reporting Sarah Varney, “Health Care,” for The California Report Public Radio News Directors Association Investigative Reporting Second place: KQED’s Oanh Ha, “Playing with Lead,” for The California Report and QUEST Radio

Knight Center for Environmental Journalism EJ Innovator of the Year Award 2010 Climate Watch team for the Facebook application A Matter of Degree: What Is Your Climate Profile? Society of Professional Journalists, Northern California Chapter Multiplatform Journalism The QUEST team for a package on the Farallon Islands, which included radio, television, and online components

Revenues

Contributions and Membership Fees

Condensed Financial Information ($000) For the year ended September 30, 2010.

31.275

Underwriting and General Grants

9,706

Community Service Grants

5,517

Other

3,643

Project Grants

1,873

Investment Income Transferred from Endowment

1,471

Bequests and Trusts

1,391

Total Revenues

18%

54,876

10%

Progr am S erv ic es

Television Production and Broadcasting

18,508

Radio Production and Broadcasting

9,173

Program Promotion

2,530

Education Network

1,338

Interactive

2,086

3% 3% 2% 63% 24%

33,635

13% Su pport S ervi ces

Marketing and Development

12,617

General and Administrative

6,662

Total Support Services

Total Expenses

19,279

52,914

Trade and In-Kind Donations

1,979

Trade and In-Kind Expenses

1,880

Net Trade and In-Kind Activity

57%

Expenses

Total Program Services Note: This condensed financial information has been derived from Northern California Public Broadcasting Inc.’s financial statements as of and for the year ended September 30, 2010. It has been audited by Hood & Strong LLP. For a complete copy of the 2010 audited financial statements, please call 415.553.2863 or email aquibell@kqed.org.

Thank You

How can you help KQED and KTEH fulfill our mission of community service?

Photo s (l. to r.):

Leslie Sbrocco speaks at a KQED donor event, courtesy Greg Habiby; KQED’s John Boland and Don Derheim welcome This American Life host Ira Glass; Nova’s Dr. Neil deGrasse Tyson in conversation in San Francisco, Welland Lau.

Generous volunteers and donors are instrumental in helping us provide outstanding and innovative programming and services for the people of Northern California and beyond. The individuals, corporations, and foundations that contribute to our stations and programs help us enrich lives, inspire minds, elevate the spirit, and celebrate our community’s diverse perspectives.

Volunteer Until the day when we can forgo fundraising drives (trust us, we also wish that day would come!), we rely on volunteers to help us raise millions of critical dollars every year. Volunteers are also involved in docent services, special events, administrative support, and education community outreach. Working individually or as part of a group, volunteers are KQED’s personal connection to the Bay Area community. For more information on becoming a volunteer, call 415.553.2153.

Membership It is heartening to know that millions of residents of Northern California are using KQED services and that more than 200,000 of them have chosen to support our efforts financially. Members help KQED and KTEH produce, acquire, and present quality programming and provide educational services. They also provide a stable source of revenue to support day-to-day operations as well as the development of future programs.

The Producer’s Circle recognizes donors making annual contributions of $10,000 or more. Dedicated Producer’s Circle investors provide operating support that serves to strengthen our core programs and services, and they lead the way in helping to fund our initiative to expand local production. In turn, Producer’s Circle donors enjoy enhanced recognition and benefits, including invitations to intimate events with public broadcasting personalities. P h oto s (L . to R.):

The Signal Society is a special group of donors who annually contribute $1,500 to $9,999. This generous and vital support ensures that KQED and KTEH can continue to engage and inspire the people of Northern California with the highest-quality programming and educational services. Signal Society members enjoy lending library privileges, invitations to small events with public broadcasting personalities, information about upcoming programs, and other benefits that help enrich their experiences with KQED and KTEH.

Leadership Circle membership is offered to donors who contribute $150 to $1,499. The ongoing support of these members helps ensure the public broadcasting services enjoyed by all residents of Northern California. Leadership Circle members are offered a variety of benefits, including previews, receptions with public broadcasting personalities, and behind-the-scenes activities.

KQED’s Michael Krasny and author Khaled Hosseini; NPR’s Michele Norris with KQED donor Jan Holloway, courtesy Greg Habiby.

Annual Report Allyson Quibell E d i tor

Zaldy Serrano

Christina Zee

Art d i r e ctor

designer

The following KQED staff members contributed photos to this report: Andrea Swensrud, Damon Louie, Jessica Neely, Scott Walton, Sevda Eris, Sheraz Sadiq, and Wendy Goodfriend.

The Jonathan C. Rice Legacy Society recognizes those visionaries who have thoughtfully provided for KQED’s future by making a planned gift. Legacy gifts are made through a will or living trust, charitable gift annuity, charitable trust, retirement plan, or other planned gift.

Additional Ways to Support Local Public Media Foundation and Government Support 415.553.3318 Corporate Support 415.553.2388

Business Partners 415.553.2885 Matching Gifts 415.553.2150