BREAK THE CYCLE K A N S A S
A T H L E T I C S 1
“I’d like to, state one message to the KU family, specifically about our football team. It’s time to break the cycle. We all need to support this program, and we need to support the young men who play the game.” // Jeff Long To break the cycle we have to address the foundation of our football program. Plainly stated, Kansas Athletics has not invested in football to the level that is necessary to win consistently in the Big 12 and to regularly participate in bowl games. The challenge is three-fold: 1. We have not properly funded our operation 2. We have not properly funded our coaching and football support staff 3. We have not kept pace with current standards for facilities Anyone that studies leadership knows, that if you don’t fix the people and the organization, it is impossible to affect positive and significant change. It is impossible to Break the Cycle. The goals of our capital campaign have evolved since my arrival on August 1. We need the support of our most loyal donors to help fund our football operation and staff. Once we address those near term needs, we will aggressively move to the next phase of the campaign and improve David Booth Kansas Memorial Stadium in a manner that will help our program ascend in the Big 12, nationally, and most importantly, be a source of pride for every Jayhawk fan.
“You can win with people. Our coaches, our staff and our student-athletes… they are going to be the formula for success.”
Thank you for your support. Rock Chalk, Jeff Long Director of Athletics
// Jeff Long
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KANSAS FOOTBALL OPERATIONS It is important to understand the historical financial support for football as demonstrated through the program’s budget. As represented below, in 2017 we had $17.06 million in total operating expenses. The Big 12 Conference average was $25.57 million. Texas ($41.17 million) and Oklahoma ($37.80 million) more than doubled our total operating expenses in 2017. The national average was $30.28 million. To compete on the field of play, we must first invest the needed resources to be successful.
BIG 12 FOOTBALL
TOTAL OPERATION EXPENSES (IN MILLIONS)
25.57
41.17
37.80
29.44
26.07
BIG 12 AVERAGE
26
25.57
KANSAS VISION
20.35
19.92
19.51
19.35
17.06
POWER 5 FOOTBALL
TOTAL OPERATION EXPENSES
30.28
17.06
POWER 5 AVERAGE
25.57
KANSAS VISION
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In 2017, Kansas Athletics announced a $300 million plus capital campaign to address a depleted David Booth Kansas Memorial Stadium. Without question, this needs to continue to be our institution’s priority. However, as we examine some of the barriers surrounding our football program we must walk alongside this campaign and immediately address major concerns; funding our football program at a competitive level. Below we will address some of the financial restraints we are currently facing.
STAFFING As for salaries of head coaches in the Big 12 Conference, our coach is compensated the least. In addition, there are three (3) FCS coaches who earn a higher salary. At $1,701,109 every head coach in the Big 12 earns at least twice as much.
HEAD COACHES’ SALARIES
FOOTBALL BIG 12 CONFERENCE (USA TODAY)
5.5 M
5M
4.85 M
4.85 M
4.25 M
3.71 M
3.62 M
3.5 M
3.5 M
1.7 M
ASSISTANT COACHES’ SALARIES FOOTBALL BIG 12 CONFERENCE
3.9 M 5.15 M
4.78 M
4.74 M
KANSAS VISION
3.77 M
3.67 M
3.64 M
3.32 M
3.12 M
3.09 M
2.95 M
FOOTBALL STAFF SIZE
What about support staff? Kansas football support staff ranks last in the Big 12, needing to hire six more staff members.
BIG 12 CONFERENCE
35
39
38
36
36
35
KANSAS VISION
34
33
While the disparity between the salary pool for assistant coaches at KU and other Big 12 institutions is not nearly as dramatic as the head coaching differential, there is a substantial gap of $700,000 between Kansas standing with the lowest pool and the Big 12 median. When you combine the salary pool for our entire coaching staff (head coach and assistants) we are $2 million behind the nearest Big 12 competitor and well over $3 million behind the median.
33
31
29
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FOOTBALL vs MEN’S BASKETBALL Budget Football: 10th in conference; Basketball: 1st in conference Head and Assistant Coaches’ Salaries Football 11 assistants + 1 head coach = $4.6M total salary (see below) Basketball 3 assistants + 1 head coach = $7.134M total salary (see below)
HEAD COACHES’ SALARIES 3 M - KANSAS VISION 1.7 M - FOOTBALL 5.78 M - MEN’S BASKETBALL
HEAD & ASSISTANT COACHES’ SALARIES 6.9 M - KANSAS VISION 4.6 M - FOOTBALL 7.13 M - MEN’S BASKETBALL
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FACILITIES Total football facility improvements, which includes investments in football stadium renovations, practice facilities and offices, can also serve as an indicator of program support. The chart below depicts recent football facility and stadium upgrades throughout all Big 12 schools. Kansas has not made significant investments into its football stadium.
266 M
11 M
266 M
48 M
277 M 274 M
264 M
264 M
238.9 M
238.9 M
165 M
19 M
175 M
175 M 81 M 111 M 91 M
149 M
69 M
117.2 M
6.2 M
111.6 M
20.6 M
60 M^
60 M^
Stadium Improvements
184 M
Practice Facility & Football Operations
^Includes: Anderson Family Sports Complex, Practice Fields, and Practice Facilities *Source: Institutional research.
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CONFERENCE LANDSCAPE Five years ago the conference landscape changed as we know it. The Big 12 saw Colorado, Missouri, Nebraska and Texas A&M depart from the conference to join a more stable environment at the time. The ultimate premise behind this destabilization in the conference landscape was predicated on conference revenues generated from multi-media partnerships in the tens of millions. To stabilize, the Big 12 Conference added Texas Christian and West Virginia to round out a 10 member alliance. In 2011, the Big 12 Conference announced a 13-year media rights partnership with ESPN and FOX that would grant TV rights to these two entities until 2024-2025. By all accounts, our conference will remain aligned throughout this time period. As we approach the end of the our partnership, we need to ensure our rightful place in a Power Five conference, remaining in the Big 12 Conference. It is important that we understand our position in the Big 12 Conference as well as the national stage and how our current and imminent conference POWER 5 PAYOUTS status affects the future of our institution. As a proud PER SCHOOL REVENUE (MILLIONS) SEC TOTAL REVENUE (MILLIONS) member of the Association BIG 10 of American Universities 14 PAC-12 (AAU), Kansas Athletics ACC 14 must do its part to protect 12 15 10 this status by continuing to be a great partner 515 M 431 M 302 M 351 M 328 M for our university peers, by providing a national 36.8 30.8 M 30.2 M 29.3 M 21.9 M exposure that assists in the marketing efforts of our university.
NON-POWER 5 PAYOUTS PER SCHOOL REVENUE (MILLIONS) TOTAL REVENUE (MILLIONS)
AMERICAN 12
68 M 5.7
BIG EAST
MOUNTAIN
10
12
45 M
41 M
4.5 M
3.4 M
C-USA MID-AMERICAN 12
14
36 M 2.6 M
26 M 2.2 M
Ultimately, what is driving future conference realignment is the sport of football and the revenues it is generating from television rights. As we examine our place in this landscape we have to address some of the woeful realities of our status in the Power Five membership and ensure a positive future.
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TOTAL BUDGET 2018-19 FISCAL YEAR
TOTAL BUDGET
Texas
195,000,000
Oklahoma
158,500,000
TCU
115,240,542
Baylor
107,888,374
Kansas
99,869,455
West Virginia
95,911,235
Texas Tech
87,621,436
Oklahoma State
86,645,996
Iowa State
84,539,043
Kansas State
82,035,780
BIG 12 - TOTAL BUDGET
195 M
158.5 M
115.2 M
107.9 M
99.9 M
95.9 M
87.6 M
86.6 M
84.5 M
82 M
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TOTAL KANSAS BUDGET PLACE OF REVENUE
AMOUNT
NCAA and Conference
37,100,000
Contributions Annual Drive
20,200,000
Ticket Sales
19,525,000
Broadcast and Television
6,666,000
Apparel Sponsorship
4,300,000
Licensing Royalties
2,500,000
Direct Institutional Support
1,500,000
Other
8,078,000
TOTAL REVENUE
Men’s Basketball - $17,000,000 Football - $2,500,000
99,869,000
KANSAS - TOTAL BUDGET
1%
3%
DIRECT INSTITUTIONAL SUPPORT
APPAREL
4% BROADCAST AND TV
4%
OTHER NCAA AND CONFERENCE
7%
37%
TICKET SALES
20%
CONTRIBUTIONS ANNUAL
20%
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BIG 12 AND NCAA REVENUE PLACE OF REVENUE
AMOUNT
BIG 12 AND NCAA REVENUE
FOOTBALL
Contract Revenue
4%
22,868,990
PASS-THRU TICKET SALES
ESPN/ABC Signing Bonus
500,000
Fox Signing Bonus
432,693
6%
8,320,404
BASKETBALL
Bowl Games Revenue
3%
1% MISC.
BASKETBALL
Basketball
2,308,039
Pass-Thru**
1,549,152
Ticket Sales
1,177,621
Misc. TOTAL REVENUE
22%
BOWL GAMES
364,985
61%
CONTRACT
37,521,884
**NCAA pass-thru revenue: Sports sponsorship, Grantsin-aid, Academic enhancement, Special assistance, Student-athlete opportunity and Student support funds)
1% FOX
1% ESPN/ABC
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