30 Years of Athletics History with Global Sports Communication by Kukel ontwerpt

with Global Sports Communication

v Abebe Mekonnen v Abebech Nigussie v Abel Kirui v Heroye v Alfred Ngeno v Ali Ezzine v Alina Astafei v Ana Guevara v Antonio Leitao v Anuta Catuna v Arthemon Hatungimana v Arturo Barr Mezgebu v Ayelech Worku v Abeba Aregawi v Belayneh Dinsamo v Benja v Bert van Vlaanderen v Bian Ka v Bianca Razor v Bizunesh Urgesa v v Carl Thackery v Carlos Lopes v Caterine Ibarguen v Charlie Spedding v v David Chelule v Dieter Baumann v Dionisio Castro v Doina Melinte v Ella Kovacs v Ellen van Langen v Elly van Hulst v Emebet Anteneh v Eno Faith Kipyegon v Fazouzi Lahbi v Felicia Tilea v Felix Limo v Fita Bayisa Dietzsch v Gabriela Szabo v Gao Yang v Gelete Burka v Genet Yalew v v Gete Wami v Ghirmay Ghebreslassie v Gilbert Kirui v Gong Lijao v G v Haile Gebrselassie v Hailu Mekonnen v Hammou Boutayeb v Han Ku Ahmed Salah v Hyvin Kiyeng v Ignisious Gaisah v Ingrid Kristiansen v Ire v Izabela Da Silva v Jacob Araptany v Jacqueline Poelman v Jadel Gregóri José Manuel Abascal v Josephat Machuka v Joseph Mutua v Joshua Chepteg v Keila Costa v Kenenisa Bekele v Khalid Skah v Kutre Delecha v Laur v Li Yanfeng v Liliya Nurutdinova v Lin Qing v Lisa Martin v Liu Shiying Lydia Cheromei v Margareta Keszeg v Marieta Ilcu v Marius Corbett v M Maurren Higa Maggi v Meb Keflezighi v Meba Tadesse v Mekonnen Gebr v Meseret Hailu v Mestawet Tufa v Michael Kipyego v Michelle Collins v Mosop v Moses Tanui v Nawal El Moutawakel v Nduku Awazie v Nicoleta Brits v Patrick van Balkom v Paul Chemase v Philip Mosima v Rachid El B v Robert Witt v Rosa Mota v Rose Cheruiyot v Rosefline Chepngetich v Antibo v Sandra Gasser v Selly Chepyego v Senbere Teferi v Shaun Bow Stephen Kiprotich v Sui Xinmei v Sunette Viljoen v Süreyya Ayhan v Susan v Tsegaye Kebede v Ulrike Urbansky v Valentine Mateiko v Vanderlei Lim v Wang Jianan v Wodajo Bulti v Worknesh Kidane v Yemenashu Taye v Our medalists:

v Addis Abebe v Ahmed Salah v Alberto Cova v Alemitu v Ancuta Bobocel v Andre Olivier v Anita Weyerman v Annet Negesa v ios v Assefa Mezegebu v Astrid Kumbernuss v Ayele Abshero v Ayele amin Kiplagat v Berhane Herpassa v Bernard Barmasai v Bernard Kipyego v Boguslaw Maminski v Boniface Kiprop v Brahim Lahlafi v Brimin Kipruto v Cherono Koech v Claudinei da Silva v Corrie de Bruin v Cristina Pomacu v Domingos Castro v Driss Maazouzi v Elana Meyer v Eliud Kipchoge v ock Koech v Erik de Bruin v Etaferahu Tarekegne v Etalemahu Kidane v v Florence Kiplagat v Francesco Panetta v Francoise Mbango v Franka v Genzebe Dibaba v Geoffrey Kamworor v Geoffrey Kirui v German Silva Grit Breuer v Gudaf Tsegay v Guo Tianqian v Guowei Zhang v Habte Jifar ulker v Hauke Fuhlbrügge v Hestrie Cloete v Hezekiél Sepeng v Hussein ene Jelagat v Irina Privalova v Irving Saladino v Ismael Kirui v Ismaïl Sghyr io v Jeff Atkinson v Jens-Peter Herold v Jesse Williams v Johan Botha v gei v Julie Baumann v Julius Chelule v Kathleen Friedrich v Katrin Krabbe rens Looije v Letensebet Gidey v Letitia Vriesde v Li Jinzhe v Li Xiaohong g v Liu Xiang v Liz McColgan v LJ van Zyl v Lj Yangfeng v Lu Huihui v Marjolein de Jong v Marleen Renders v Maryam Jamal v Matthew Birir v emedhin v Melissa Boekelman v Mercy Chebwogen v Meselech Melkamu v Mike McLeod v Million Wolde v Mirela Lavric v Moses Kibet v Moses Grasu v Nils Schumann v Nora Ivanova v Nouria Benida-Mérah v Okkert Basir v Raymond Yator v Reuben Kosgei v Richard Limo v Rob Druppers v Rüdiger Stenzel v Rutger Smith v Ruti Aga v Salim Kipsang v Salvatore wnes v Sifan Hassan v Sileshi Sihine v Sofia Assefa v Stephanie Graf v n Chepkemei v Tesfaye Jifar v Tesfaye Tola v Thomas Osano v Tiki Gelana ma v Vincent Kipruto v Vincent Rousseau v Viola Kibiwot v Violeta Beclea v Yigrem Demelash v Zahra Ouaziz v Zhang Wenxiu v Zhi Hong Huang Abrar Osman

GLOBAL SPORTS COMMUNICATION

AT OLYMPIC GAMES

AT WORLD CHAMPIONSHIPS

THE BEST PARTY IS A PARTY WITH YOUR FRIENDS 15 years ago… “why not celebrate our 15th anniversary” 10 years ago… “we should celebrate our 20th anniversary” 5 years ago… “we really have to celebrate our 25th anniversary” 1 year ago…”No excuses this time, let’s just start making plans for the 30th anniversary” …We invite some friends… A nice reunion… Have a bit of fun… Looking back together at 30 years of athletics history with our company… Let’s give something back to athletics… let’s invite interesting speakers… Share our athletics knowledge… make memories… Let’s lift life one day out of the ordinary. We want to celebrate this milestone together with all our friends who helped us to become the ones we are now. Out of gratitude for the trust and all the exciting moments you gave us. Thank you

Faith Kipyegon, Sifan Hassan | 2015, Diamond League final Brussels - 1 mile

GSC’S TALENT FOR LIVING #1

Negative thinking takes as much energy as positive thinking

“They say a champion is not manufactured when he wins races. It’s the

seconds, minutes, hours, weeks and months when he prepares that matter.”

ELIUD KIPCHOGE Road race athlete of the year 2015 World Major Marathon Champion 2015/2016

OUR HISTORY In the 1970s Jos Hermens was a successful long distance runner himself. He became Dutch Sportsman of the year in 1975 and in 1976 he improved the 1 hour world record twice. After retiring from his athletic career at the age of 28 because of injuries, Jos stayed involved in athletics and learned the business side of sport while working for Nike. In 1985 he combined his coaching knowledge and his experience as an athlete to start his one-man company â&#x20AC;&#x2DC;Sports Communication Serviceâ&#x20AC;&#x2122;, located in his own small house in Molenhoek, near his hometown Nijmegen. A remarkable step since Jos was one of the first management agencies in athletics, along with Kim McDonald, Joe Douglas and John Bicourt. Jos started working with a few athletes who asked for his

One-man company

assistance, with a strong motivation to help those athletes avoid the mistakes he himself had made and which had prevented him from having a long career. A few years later Jos Hermens and his company (by then renamed to Global Sports Communication) moved to Boekel, a village in the south of Holland, where he restored an old building that served as his office and living as well. He rented two houses in Uden, a town not far from Boekel, to accommodate the athletes. From there they could easily travel all over Europe to attend their track meets. But GSC grew bigger and bigger, from one employee to many more and from the care for just a handful athletes to more than 150 athletes from 26 different countries. Again a new residence for GSC was needed, so in 2000 Jos Hermens brought his company back to Nijmegen. Since then GSC is located in a beautiful building outside the center, only 200 meters from the place where Jos grew up. Now the company and the athletes are located under the same roof. The company continued to expand: more international athletes, more employees and more business partners. Nowadays, GSC is not only a management company for athletes with trainingcamps all over the world, but is also as a partner/ consultant involved in some of the biggest and fastest road races in the world (for example four major road races for Procam India). Furthermore, GSC organizes major track meetings, such as the IAAF Diamond League meeting in Shanghai. GSC is also the exclusive management agency and consultant for the Chinese Athletics Association CAA. Started in 1985 as a one-man business, Global Sports Communication is now one of the leading management agencies in athletics worldwide.

One of the leading management agencies in athletics worldwide

OUR SERVICES To be successful in sports, or in any other aspect in life, you have to be talented, work hard and be creative. We know and understand what it takes to be successful. We are also aware that it is impossible to know everything. Therefore we have worked hard during the last 30 years to set-up a large worldwide network of specialists who compliment the knowledge

80kmÂ˛ forest / 8-lane synthetic track / fully equipped gym / physiotherapy / ma

of our staff, so that our clients can, at all time, benefit from the latest developments. We also understand that you cannot be successful every day. We believe that athletes better choose for the long term than for the fast money. The advice: not too many races, but build up your career gradually.

assage / training & coaching / track & field team / cross & road team / marketing

We try to assist in every possible way. Our multifunctional office and athletes house are located just outside the city centre of Nijmegen, with all the training facilities the athletes need just round the corner. The athletics track, surrounded by a huge forest, is only a five minutesâ&#x20AC;&#x2122; walk. Here, on the 8-lane track, in the forest or on the road, the athletes find every surface they need to prepare for, and there is also a brand new gym at their proposal. GSC has around 30 coaches in service around the world to assist the athletes. Partner Timex delivers the GPS watches for training support. Not only does GSC have high quality training facilities, the athletes are also offered a broad range of services, including the best medical support they can get. GSC works with several

reception / finance & administration / laundry service / housekeeping / livingroo

sports doctors, physiotherapists, masseurs and nutritionists. The best sports doctors in the Netherlands are available when needed. And we even help them find the best sports doctor in their home country. The physiotherapists have been working for the Dutch national athletics federation for years, so they have lots of experience. One of them lives and works in Nijmegen; he can easily advise and treat the athletes in the GSC athletes house anytime. The physiotherapists accompany our athletes to their competitions and races to make sure that they are optimally prepared. Additionally, GSC has physiotherapists who work in Ethiopia and Kenya in the GSC training camps.

om / 3 kitchens / bathrooms / showers / internet / video / television / 30 beds

GSC has a nutritionist who advices the athletes about (the importance of) good nutrition. GSC has a partnership with Etixx Sports Nutrition, a company with an enhanced cooperation with world class athletes and with a team of specialists that focus on creating the best possible product to achieve the optimal performance. GSC also assists the athletes with logistics and transport, in cooperation with travel agencies in the Netherlands and in Kenya. We help the athletes with flights, visa and local transport. Furthermore we have a pool of 15 students in Nijmegen who arrange the transport and other needs of the athletes through the Netherlands, with an average of 250 rides per year to and from airports around Nijmegen. meeting room / pool table / table football / stockroom

GSC’S TALENT FOR LIVING #2

First give the yellow card before you give the red card

“When you run the marathon,

you run against the distance, not against the other runners and not against the time.”

HAILE GEBRSELASSIE Multiple Olympic and World Champion and World Record holder

GSC EVENT MANAGEMENT

Caterine Ibarguen | 2015, Diamond League Eugene - Triple Jump

JOS HERMENS A short story by Pim van Esschoten, athletics journalist

You might think it strange, but every time I see him I think of Bruce Springsteen. Not that I’ve ever heard him sing or play guitar. And what’s more: Springsteen’s nickname is ‘The Boss’. And Jos Hermens is more of a gentle family man. Still, there’s that association. Both 66 and both tireless. Springsteen goes on stage for 3 or 4 hours, and doesn’t leave until the audience – not Springsteen himself – is exhausted. Hermens once thought that, if only he could train harder and more often than the others, the results would come automati cally. As a manager, he worked according to the same concept. Roll up your sleeves and don’t whinge. And they have even more in common. Distaste for the power of big bucks, for example. Compassion for the underdog, a feeling for mankind and his flaws. After all, we can’t all be winners but we can get the best from ourselves. Both are non-smokers, both are altruists, both are restless. In 2002, just before the European championships in Munich, we – several journalists – asked him to accompany us to the 1972 Olympic Village, to Connollystrasse 31, the crime scene of the Palestinian hostage-taking that cost 17 lives. The chastened sports agent reflected on the day back then when he was a

22-year old athlete. Rebellious, angry at the entire world, anti-establishment, always defiant. A few days after the horrible events, all the athletes sat together on the Olympic Stadium midfield. Convinced that the Games were over, he felt a wave of nausea when IOC president Avery Brundage then said: “The Games must go on.” But not for Jos Hermens. He withdrew. Because how can you perform athletics under those circumstances? Other athletes remained. They heeded Brundage’s words and proceeded to get on with the day’s work. They didn’t understand what Hermens did. And vice versa. Long silences ensued several times that afternoon in 2002; silences in which you could feel his renewed anger, his incomprehension and loneliness. A young athlete, at the starting line of the biggest race of his life, in inner turmoil. A battle between his feelings and principles on the one hand and his passion on the other. The principles won. Not only was Hermens outspoken in his defiance, he also put it into action. A rarity in a world full of opportunists. It was a sombre afternoon. And how remarkable is that? An entire afternoon with Jos Hermens and not a single laugh? Such a pleasure to experience his candidacy for the IAAF Council (2003) and his campaign, entirely in his own personal style. Of Lamine Diack, the IAAF president at the time, Hermens said: “Got no vision, there’s nothing to him.” And about the council: “Actually, most of them are just there for the airline tickets twice each year.” Right. Not exactly tactful. But Hermens said: “They won’t elect me anyway”. And he meant it. He wanted to change the fabric of athletics, to make the sport more attractive with new ideas about marketing and promotion. In the election, he had no chance at all.

GSC’S TALENT FOR LIVING #3

What you give, you receive

“I used to be unknown, now I am known” STEPHEN KIPROTICH Olympic and World Champion Marathon (2012, 2013)

The rebel of those days has adapted. As a manager, he found a balance between his ideals, sport and commerce. The days in which he wanted to change the whole world are now past history. “I’m no longer that dreamer”, he once said. “But I can still try to be the best possible person.” All those things he wanted to do for his beloved Africa – Jos called them a drop in the ocean. “But I can’t think of anything better.” So he adapted. But deep in his soul, he’s exactly the same person. Born to Run.

Coach Getaneh Tessema with his future champions

GSC’S TALENT FOR LIVING #4

No stress, there will always be a next flight

“Nicht vergessen: allen sind müde” JOS TO NILS SCHUMANN just before entering the call room of the Olympic final in Sydney

GSC’S TALENT FOR LIVING #5

Don’t give people fish, but learn them how to fish

Jos Hermens | 1976, one hour race Papendal

1 HOUR WORLD RECORD After a successful season – twice breaking the national 10,000 meters record – in 1975 Jos Hermens decided to attack the 10 Miles World Record on the track. He organised the race himself, supported by fellow athletes on the track and a couple of thousand spectators. Jos succeeded and became the first Dutch long distance runner to break a world record. He just missed the record at 20,000 meters and 1 hour. The appetite for more and revenge appeared. Two weeks later, September 28th 1975, Jos initiated a second attempt.

Coached by Jan Vos, under the watchful eye of Gaston Roelants, the former record-holder, and led by his fellow Dutch runner Gerard Tebroke, he succeeded in breaking the records on 20,000 meters (57:31:6) and 1 hour (20,907 meters). This performance brought him the prestigious ‘Sportsman of the year’ award. Convinced, in the beginning of 1976, that he was in good enough shape to improve his previous achievement, Jos attacked his own records for the 3rd time on Labour Day (May 1st 1976 Papendal), after waiting for the perfect weather conditions. In the morning he got the thumbs up from the National mete orological institute and in the evening he had gathered enough athletes and again thousands of spectators. He succeeded.

On 20,000 meters he ran 57:24:2, at 1 hour he achieved 20,944 meters. This performance is still the European record. The one-hour run is one of Jos’ passions. The very challenging and magic distance on a track – to break the world record a man has to run more than 53 laps in an average of over 21k per hour (rounds faster than 68s) – is considered (one of) the toughest distance(s) in track and field. The one-hour race has had some illustrious world record holders in its history, including Paavo Nurmi, Emil Zátopek, Ron Clarke and Gaston Roelants. Both of Jos Hermens’ successors, Arturo Barrios and Haile Gebrselassie, were protégés of Global Sports Communication when they broke the world record at the one hour run and 20,000 meters. In both cases Jos organized the attempt. Knowing Jos, he will keep challenging his future top athletes to write their chapters in the history book of the one-hour run. Next try? Keep your eye on 2017.

“Running 53 laps, with every round a lap time, gives you unbelievable stress. In the marathon you only watch the time every 5k, which is a blessing compared to the 53 times during the one-hour run. My first attempt in Hengelo I had to quit half way. Only the second time I succeeded. That one-hour run was my most toughest world record in my career” - Haile Gebrselassie

“All well and good, but actually I would have preferred the 10,000m world record” - Jos Hermens

GSC’S TALENT FOR LIVING #6

Don’t let anyone pass, then you win

“Are they gonna kill you?” GSC MANTRA IN DIFFICULT TIMES, INSPIRED BY STEVE MILLER

GSC’S TALENT FOR LIVING #7

If you don’t see yourself as a winner, then you cannot perform as a winner

COUNTDOWN TO THE FIRST SUB2HR MARATHON:

NO LONGER A MATTER OF IF BUT RATHER WHEN The first dedicated international research initiative made up of specialist multidisciplinary scientists from academia, elite athletes and strategic industry partners www.sub2hrs.com

TRAINING

NUTRITION

DATA MANA足GE足MENT AND BIOINFORMATICS

PRODUCT DEVELOPMENT

BIOENERGETICS

RACE PREPARATION AND PERFORMANCE

TECHNOLOGIES AND APPLICATION

ANTI-DOPING

SPORTS MEDICINE AND PHYSIOTHERAPY

BIOMECHANICS AND MODELLING

2:05

2:04

2:03

2:02

2:03:38 Patrick Makau (KEN) > Berlin

2:03:23 Wilson Kipsang (KEN) > Berlin 2:02:57 Dennis Kimetto (KEN) > Berlin

2011

2013 2014

2:04:26 Haile Gebrselassie (ETH) > Berlin 2:03:59 Haile Gebrselassie (ETH) > Berlin

2:05:38 Khalid Khannouchi (MAR) > London 2:04:55 Paul Tergat (KEN) > Berlin

2002 2003

2007 2008

2:06:05 Ronaldo da Costa (BRA) > Berlin 2:05:42 Khalid Khannouchi (MAR) > Chicago

1998 1999

2:06:50 Belayneh Densamo (ETH) > Rotterdam

2:06

1988

2:07 2:07:12 Carlos Lopes (POR) > Rotterdam

2:08

1985

THE PAST 30 YEARS

The future

TIMETABLE

Welcome, coffee & tea

Start of the program

Our host of the day: Tom Egbers (TV presenter Dutch Broadcasting Foundation, NOS)

Symposium

Binding theme of the day: â&#x20AC;&#x2DC;past/present/future of athleticsâ&#x20AC;&#x2122;

Press conference

Drinks and get together

THE SPEAKERS ELLEN VAN LANGEN and GABRIELA SZABO are both Olympic

gold medalists and managed by GSC from the beginning of their careers. As athletes they achieved top performances. After retiring from professional sports, both achieved top performances in their second careers â&#x20AC;&#x201C; Gabriela as Minister of Sports of Romania, and Ellen with our company as athletes representative herself and head of the Events team. They will tell about their development from shy young athletes to confident skilled professionals.

ELLEN VAN LANGEN

GABRIELA SZABO

For multiple Olympic and World Championships medalist and multiple World Record holder HAILE GEBRSELASSIE, this will be his official farewell interview from competitive running. We would like to give him a standing ovation for his achievements on and off the track. In an intriguing interview session we will get to know more about his youth, his career and his life after athletics. Our coach PATRICK SANG is an Olympian athlete himself, having won the silver medal in the Steeple Chase in Barcelona â&#x20AC;&#x2122;92.

He also won two times a silver medal at world championships. After his athletics career he started as a coach in Kenya. He is now coaching, among others, our athletes Eliud Kipchoge (Road Athlete of the year 2015) and Geoffrey Kamworor (World Champion ½ marathon and Cross Country, silver at Wch 10,000m). Patrick will tell about his vision on guiding young athletes to get the most out of their athletics careers, but also how to be successful as human beings.

HAILE GEBRSELASSIE

PATRICK SANG

Global Sports Communication is not only about performances on the track and on the road, but also about supporting our athletes and their communities in their home countries. JAAP DE HOOP SCHEFFER is former Secretary General of NATO from 2004 until 2009, and former minister of foreign affairs. Currently he is a professor at Leiden University. He is one of the founders of our charity program ‘Local Heroes’, in which we help athletes play a crucial role in developing their own communities. Which athlete will run the marathon under 2 hours? And when? This is one of the most intriguing questions of this century in the field of athletics. PROF DR. YANNIS PITSILADIS, director of the Centre for Sport and Exercise Science and Medicine (SESAME) of the University of Brighton, will take you on a journey to the future of marathon running.

JAAP DE HOOP SCHEFFER

YANNIS PITSILADIS

We are proud to welcome SEBASTIAN COE as one of our speakers. His achievements are impressive with the highlights of his career on the track being two Olympic golds and two silver medals and multiple world records. His work as chairman of the London 2012 Olympics was unsurpassed. We have strong belief in him for the future of athletics as the President of the IAAF. Sebastian Coe will be our special guest and we are very happy to have him at our celebration of athletics.

SEBASTIAN COE

LOCATION The GSC30 Symposium will take place at the national Olympic Sports Centre Papendal (near the city of Arnhem, the Netherlands). We will be hosted in the Athens Room. Olympic Sports Centre Papendal Papendallaan 3 6816 VD Arnhem

More information: www.gsc30.com/routehotel

Kenenisa Bekele | 2013, Great North Run Newcastle

This publication marks the 30th anniversary of Global Sports Communication, celebrated on April 5 2016, at the Olympic Sports Centre Papendal, the Netherlands. Almost exactly 40 years after Jos Hermens ran the 1 hour record on 1 May 1976 on the track at Papendal. Contributors Pim van Esschoten Willem van Gerwen Nidra Poller Johan Manders Alwin Willems Team GSC Nike Photo credits Kirby Lee William Moore Jiro Mochizuki Stefan van de Pol Dan Vernon Design Kukel & Kuijpers Print Pantheon Contact Global Sports Communication Snelliusstraat 10 6533 NV Nijmegen The Netherlands Telephone +31 (0)24 351 50 77 Email gsc@gscmail.nl Website www.globalsportscommunication.nl Twitter @GlobalSportsCom Instagram GlobalSportsCommunication Facebook GlobalSportsCommunication

We do our best to acknowledge all sources and aim to correct any errors or omissions. Please let us know at gsc30@gscmail.nl

GSC’S TALENT FOR LIVING #8

Write history by making the future

“It’s wonderful when athletes not only succeed on the track, but also succeed as good human beings in life”

GLOBAL SPORTS COMMUNICATION

â&#x20AC;&#x153;In my time in the seventies, to get sponsoring was very complicated. International or national rules did not exist yet. The focus was on amateur sport and very strict. You were not allowed to advertise. It was more or less a breakthrough that I got a sponsorship contract as one of the first athletes. My first sponsor contract was with company FAH - Henk van Kan. Shortly after that, Dutch magazine De Nieuwe Revu wanted to spread the imago of a young magazine; not afraid of kicking against the authorities when needed. I fitted perfectly. Logos were printed on my tracksuit, shirts and singlets. A novelty in that time. I do not remember exactly what I got. But I was able to quit my job as a school teacher in 1974.â&#x20AC;? - Jos Hermens

30 years Global Sports Communication 1000+ athletes 73 medals at Olympic Games 418 medals at World Championships 71 World Records