The TrueCar Manifesto

For nearly two decades, TrueCar has empowered people with knowledge and confidence when it comes to buying a car. Our digital marketplace helps consumers consider vehicle choices, new or used, all with a clear view of what’s a great deal. This, combined with our national network of Certified Dealers has turned TrueCar into one of the most trusted brands in automotive.

We now live in a new era of convenience, in a time when we need options that best fit our unique lives. There is no “one-size-fits-all” solution when it comes to purchasing a car. Whether your budget is $6,000 or $60,000, or if it’s your first time buying a car or 14th time, TrueCar makes car buying true for you.

TrueCar’s mission is to make car buying and ownership truly fit who we are and how we want to be in the world.

The millions of people who rely on TrueCar to start their car search can now also rely on TrueCar, its affiliates, and dealer partners to help them get financing, sell/trade their car, and finish the transaction with the same transparency, efficiency and confidence they’ve come to expect.

TrueCar

Tagline: Car buying shaped to your life.