JULY 2011 | L3MAGAZINE.COM
AMMOYE
FEMALE ARTIST OF THE YEAR
ALLIANCE
NEXT GENERATION
BUNNY RUGS TIME
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EVERY EMPIRE NEEDS ITS KING
WHO IS DANCEHALL’S KING?
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WELCOME LETTER FROM THE EDITOR LIFE LOVE LRYICS SPIN MIX
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LIFESTYLE NETWORK
W W W. T H E FA M O U S FA C E . B LO G S P OT. C O M W W W. T R O P I C A L F E T E . C O M W W W. T O R O N T O - L I M E . C O M W W W. B E C A U S E I A M A G I R L . C A W W W. F FAW N . O R G W W W. i T U N E S . C O M W W W. R E G G A E 4 U S . C O M W W W. H A R B O U R F R O N T C E N T R E . C O M W W W. S O U N D C LO U D . C O M BY Z E O N E W W W . C O N C R E T E L O O P. C O M
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WELCOME TO THE NEW L3 MAGAZINE! WELCOME
ACCESS GRANTED! REDESIGNED, REFRESHED, RELOADED &
RELAUNCHED
613-230-1734
JULY 2011 | NO. 001 CEO & EDITOR-IN-CHIEF VP & CREAATIVE DIRECTOR PUBLISHER ASSOCIATE PUBLISHER
BILL GRIMSHAW PHOTOGRAPHY Grimshaw specializes in photographing people. He excels at producing casual and flattering pictures in stressful and complicated situations.
NATASHA VON CASTLE DOMINIQUE RAPHAEL KEVIN SMALLS PAIGE HARRIS
EDITORIAL MANAGING EDITOR DAWN JENKINS FEATURES EDITOR SAIDAH GOMEZ MUSIC EDITOR JILL MAHONEY NEWS EDITOR GLORIA GOMEZ FASHION EDITOR KAYLA WATKIS TECHNOLOGY EDITOR KIMARIO COPY EDITOR XAVIER RAPHAEL SENIOR WRITER STARLETTAH BROWN CONTRIBUTING WRITERS ZAKADA MILTON, WILLIAM HILLS, OLIVIA LEWIS, NATHANAEL SANTOS INTERNS ALICIA KEMP, MELISSA MCINTYRE, JONATHAN NEWTON ART PHOTO DIRECTOR PHOTO RESEARCHER ART ASSISTANT CONTRIBUTING PHOTOGRAPHER RETOUCHER
REBECCA SLATE KIMBERLEY DALY JAMALL THOMPSON BILL GRIMSHAW JEROME MABINI
ADVERTISING ADVERTISING & PROMOTIONS MANAGER KERON KHAN ADVERTISING ASSISTANTS CHRISTINE HALL, TERRY MAGLOIRE CIRCULATION CIRCULATION/MARKETING DIRECTOR RICHARD NEILSON SINGLE COPY SALES MANAGER NIGEL COLLINS “L3” (ISSIN 1020-2000) is published monthly (Jan, Feb, Mar, Apr, May, June, July, Aug, Sept, Oct, Nov, Dec) by L3 Group of Companies, 123 blank street, Scarborough, ON L1R2H2. Reproduction without permission is prohibited. Copyright © 2011. Title “L3” registered CAN Patent and Trademark Office. Printed in Canada. MANUSCRIPTS AND ART: The Publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or negatives. SUBSCRIPTION INQUIRIES (CAN) 1-289-217-2800 or l3magazine@hotmail.com. SUBSCRIPTION RATES and Possessions: 14.95 CAD/Year plus applicable taxes. SUBSCRIPTION PROBLEMS call 1-289-217-2800 or email l3magazine@hotmail.com.
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WELCOME LETTER FROM THE EDITOR
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REDESIGNED, REFRESHED, RELOADED AND RELAUNCHED CONNECT WITH L3
LETTER FROM THE EDITOR I will never forget May 16th, 2011 at 11:08pm. That’s when Dominique and I decided that we’re going to roll out L3 Magazine again. It’s been a few years since we’ve been on the road, and I know we’ve been missed! L3 Magazine (Life – Love – Lyrics), has been at the forefront of entertainment, particularly Reggae and Dancehall, since 2006, proudly representing Canada. We connected readers with the latest news and reviews as well as gossip on happenings involving Reggae around the world – which was and is a blessing. We made sure were covered major events helping to ensure Canada was taken seriously when putting the country and Reggae in the same sentence. We’ve learned lessons along the way and in the time we were not in circulation. I won’t bore you with minute details of each lesson, but I will share that a lesson learned is our importance to each other and to the community. We don’t call this a come-back. The truth of the matter is that we never left. We’ve always been here. I took time out to focus on music distribution and publicity, while Dominique took some time to focus on developing design theories, in particular creating her own font. Yes, creating her own font! These things might be trivial to some, but for us, are very serious. They were serious because they led to the development of the L3 brand and our positioning in the marketplace both domestically and internationally. Because of our time out, we’ve mastered elements necessary to ensure that we don’t need to take a timeout again, and ensure the growth of the L3 Group which means better representation for all who have an experience with us. We’ve also grown! Our most exciting additions to the team is Keron (marketingatL3@gmail.com) who is the director of Marketing Promotions & Media and who is the reason why L3 has the types of advertisers we have. We’ve also added writers and junior designers who collectively make up the experience you are about to have in the following pages. In this edition of L3 Magazine, Zakada Milton looks at the complexities of deciding who is ‘Dancehall’s King.’ I sit down with Third World front man Bunny Rugs for an in-depth discussion of time and time’s application to our lives, and I also talk to Ammoye who is Canada’s Female Artist of the Year. Rounding out the magazine includes a look at musical players from various parts of the world, technology, fashion, music reviews and more. If this is your first time reading us, you’ll enjoy, and you’ll be back – just like we are!
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CASE FILES
THE CASE OF BUJU BANTON Team L3 had a chance to work with Buju. He is our most memorable cover! 014
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L3’S VERY OWN PENS LETTER IN BUJU’S GRACE
NATASHA VON CASTLE
LIFE
CASE FILES
The Honourable James S. Moody Jr. United States District Judge Tampa Division 801 North Florida Avenue Tampa, Florida 33602 Dear Judge Moody; In your many years within the justice system as a lawyer and Judge, I am sure you have come across cases that have either touched you, or touched the community which you represent. A touch could be a personal understanding of one or some of the components in a case, just as a touch can be pride in knowing that the justice system worked (the way it’s supposed to) in making sure the right people receive the right punishment according to their crime(s). Your honor, I am writing this letter with the belief that I, on behalf of the community I represent, can appeal to you on a ‘touch’ level. Before your court is the matter of Mr. Mark ‘Buju Banton’ Myrie who is due to be sentenced on June 23rd by you, for the conviction he received on the charge of conspiracy to possess with intent to distribute. I appeal to you to reduce Buju’s sentence from the recommended 15 years. Buju is not like any man you will ever meet. He is a friend, a father, a husband and one of the pillars in the Caribbean community; not just Jamaica, but every Caribbean community in every city around the world. As one of our pillars, he has given the community songs which nourish the soul. This nourishment has turned youths away from crime, has strengthened families and healed those who were not well. How do we know this is true? The testimony of countless of which I am one. He spoke for me when he sang ‘I wanna go ahead without turning back / and now I see myself heading for the trap / I wanna break free but I feel trapped / a voice inside me saying don’t stop ….’ Those words were taken from the song “Optimistic Soul” which encouraged listeners to not give up, no matter how daunting the situation looks. Those were Buju’s words from 2010. If we go back 10 years before that, we have ‘there was good and evil / we chose good ….’ When an announcement is made that Buju will be performing, the show(s) sell out. Tickets are purchased by people who want a live touch of Buju’s nourishing words. Fans leave the concerts fulfilled and refocused on the right path. We, the community, need Buju, and we need you to understand his importance to us. Because of these needs, I ask you to not sentence Buju to 15 years in prison. I ask that you consider his humanitarian works with the children of his homeland Jamaica and I ask that you consider his impact on the Caribbean community around the world. Once you’ve considered these, I ask that you set a sentence that will not see Buju away from us for a lengthy period of time. Thank you, Natasha Von Castle Chief Executive Officer and President L3 Group of Companies Toronto, ON Canada
Born Music, headed by Mr. Garcia Campbell has released a new song on the label called “Gargamel” which is one of the most moving musical tributes released. Performed by Nah Switch and featuring the upcoming voice of Nature, “Gargamel” is just as powerful as the icon for which the song was written and sung as the lyrics draw paralells to other leaders who have suffered as a result of betrayal.
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CARIBANA TIME
CARIBANA TIME
MAS T MASTER
LOUIS SALDENAH
here is one name that is synonymous with Mas in Toronto. That name is Louis Saldenah. Well respected by his peers, Louis has participated in Caribana since the beginning. Born to Harold “Sally” Saldenah, costume designer and Band of the Year winner for Trinidad’s Carnival, Louis quietly watched his Father and learned. Years later, he moved to Toronto, not only becoming the Mas Master, but birthing mini masters along the way.
CONTRIBUTED 2008 KARABANA.BLOGSPOT.COM | TRINIJUNGLEJUICE.COM 016
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The colours in your costumes are vibrant. It makes an onlooker want to get into the costume. When you design the costumes, do you design with a female figure in mind? Basically, women change the costumes. Years ago I used to play with a lot of back pieces, and a lot of material. When women pick the costumes now, they pick them with less material. So now we design around that. In some ways it’s a shame because originally, costuming was about a lot of material. They key to our band this year is not really the costuming, it’s the standards. When you see the band, you won’t see the costumes, you’ll see the standards representing the Rainforest! Let’s go back to Trinidad, and Saldenah Sr., did you know from a young age you would follow in your Father’s footsteps? No because I have an older brother who was more outgoing, and more involved than me. If you asked 100 people who out of the two of us would follow in my Father’s footsteps, all 100 would have said he would, not me. They are surprised that I am doing the Mas; they didn’t think that I would be involved in it. I had a lot of interest in how he was operating the costuming; I kept it quiet underneath. At the age of eight and nine I would run down to Oxford street to see the visual impact of the costume. I have always been drawn to visual impacting more than the costuming itself. I think that’s the reason why I’ve been so successful in winning 13 Band of the Year awards. Your children, the next generation are really involved with Caribana. Has that surprised you at all? Yes it has because I never pushed them into Caribana. They fell right into it, which is good. They have had a lot of serious interest for the past four years. At first, they wanted to party and go out with their friends, but now things have changed. Actually my son has built the King costume for the past two years and have come fourth and third which is impressive. The costumes are 24 feet high. Can you describe the Mas camp to the readers? Who are the people working with you to make the camp a success? Most of the people who assist us in making the costumes are volunteers. Most of the tough hours are ahead of us. They start at the end of June when everybody comes in to choose their costumes. That’s when the heavy work begins. We have a lot of people coming in and out, measuring etc. Is Toronto the only parade you participate in? I have been invited to participate in a lot of Carnivals, England, LA, Miami, New York, Trinidad, and I’ve turned it all down. After Caribana, I go to Hamilton, which is more like a wind-down. I don’t like to get involved with the politics. I like to focus on the costuming and standards, not the politics!
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Mas has become a huge business. What are some of the other ways you generate revenue? A few movie production companies have approached us from the states, and we have built and designed for them. The last one we did involved a Mardi Gras type theme. We enjoy doing movies! We have one coming up that will involve 200 masqueraders so we’re looking forward to that! What builds excitement for you? The only thing that really gets me excited is Caribana morning! You work so hard, and you live for that moment. Once the music starts up, and the people start moving, as a producer you get really excited. You’re seeing your work in front of you, and all that you visualized is right there in front of you – that’s excitement!. From a tourist perspective, have they been in touch with you offering their thoughts on what you’ve done? Yes, all the time! One year I played ‘Out of this World – Trinidad and Tobago’, and I remember going through the CNE grounds.
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There was an older gentleman, in his late sixties who came up to me and told me that he was so thankful to me for doing such a good job and that the costumes showed what Trinidad was about (at that time). So that definitely moved me. How do you feel knowing that you have inspired so many young people to take up Mas as a business? I feel good to know that we have so many young people involved with us. Yes I have my sons, and some other young people so it feels good. I don’t think I have long again. Maybe another two years – and that’s it for me – if so much… We spoke to the Carnival Nationz camp, and we didn’t know that they got their start from you! Yes! They were with me for about 15 years. That feels good to me because I know that when I walk away from Caribana, I leave it in good hands! Marlon Singh was with me as a section leader, Dexter is bringing a band for the first time and he was a section leader. Mervin Skeete is bringing a band, he was with me as well. Then you have Jamal, so I’m complimented! All of
these things happened to my Father as well, so it’s great, and it’s how things go… For people who don’t know, what is a section leader? A section leader is someone who is responsible for one section of the overall band. They might be responsible for the ‘red’ section. They would have to build the costumes for that section exactly how the picture shows. They have to produce the costumes etc. If there are problems, we are here to help. It takes about two months to put everything together. Do you have people play Mas with you who are from the U.S.? Yes. They go to our website www.saldenahcarnival.com to register. They choose their costume and their set. It’s not only people from the states; we also have people from all over Canada and England who play Mas with us!
Caribana? Very easy going. I treat and call everybody family. We never disappointed with our costume making. Everyone who came to Caribana enjoyed our presentation. Before we go, do you have any general advice on Life, Love, and Lyrics? Believe in yourself. What you don’t have control over, don’t worry about it!
For more information on Louis Saldenah visit: www.saldenahcarnival.com
When the history books are written, what would you like the author to say about you and your contribution to
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INVESTING
BEGINNER’S GUIDE TO INVESTING Buzzle.com As per definition, investment is committing money for future benefits. Some people describe investment as a means to combat the rising inflation. Everyone invests for a purpose; as a security for future/retirement or for specific aim like buying a home. For first-time investors, investment may seem to be very confusing. You may not be able to decide about the investment options and the company to invest. If you are a beginner planning to invest, here are some tips that will be helpful. It is never late to start investing; the earlier you start, the better your money will grow. No matter how much money you have, start investing. Whenever you have surplus money, you can keep on increasing your investment amount. This way, you can understand the basics of investment like the various options of investment, investment companies and buying/selling of stocks. The first basic step is to learn about the various investment options such as mutual funds, stock market or insurance. To start with, one can invest in mutual funds, which gives good benefit and at the same time, are less risky as compared to stock markets. While investing in mutual funds, you can diversify your money in debt security (bonds), stocks and short-term money markets. As you become confident, you can switch to stock markets or other investment options for maximum benefits. Before investing, make sure you research the various investment companies by analyzing their individual performance and future prospects. As a beginner, you can invest in an investment company that has a previous record of giving 020
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high returns. If you are getting a dividend out of your investment, you can reinvest, instead of withdrawing. This way you will be able to compound your gains from the investment. The best suitable investment is based on three factors - liquidity, safety and return. Liquidity is defined in terms of accessibility of your money; whether your investment can be converted into cash or not, in case of financial emergencies. The risk involved in investment is referred to as safety; you can choose your investment option based on how much risk you want to take. The most interesting factor is the returns or the income that you will be getting on your investment. The returns more or less depend on the risks associated. For example, investments like fixed deposits are less risky, though they generate less of a return. On the other hand, investing in stocks is risky, but it gives high rates of return. One word of advice: If you are investing in stocks, you will have to be patient before you make a profitable investment. It is advisable not to sell stocks, if the market rate is down; rather, it is the time to buy stocks at cheaper rates. Over a period of time, the price of the stocks will increase. For more security, you can diversify over a variety of stocks. Whether you are a novice investor or an experienced investor, you can always follow the three golden rules of investment to get maximum returns; invest early, invest regularly and invest on long-term investment plans. Sometimes, long-term investing may not be applicable, if you are saving your money for higher education expenses. So, depending upon your financial goal, you can choose the right investment plan.
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LOUIS VUITTON TRUNKS Connoisseurs have long appreciated the quality of these leather, brass, and poplar trunks, but in the past decade, the trunks themselves have appreciated spectacularly. They’re definitely investment pieces and make organization for that trendy jet-setter easy. Louis Vuitton trunks, such as this, take six to nine months to be delivered as they’re still handmade and limited in number. www.louisvuitto.com
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MISS JULY 2011
EYE
CANDY MAURICE CHATMAN
L3’s MISS JULY IS NONE OTHER THAN CANDY! SHE’S A PERSONAL TRAINER, A FITNESS COMPETITOR AND IS PURSUING HER DOCTORATE. CANDY REGULARY HOLDS FITNESS WORKSHOPS ON EXERCISE AND HEATLTHY EATING. Connect with Candy: www.Twitter.com/Candyland3 or e-mail: candyland_5@netzero.com
LOVE
I N T E R N AT I O N A L A F FA I R S
VITOWAR
Vitowar’s music career began in 1986 where his radio career began 2 years later in 1988 when Radio Popolare Network (Milan) asked him to conduct Reggae Radio Station Italy, a program entirely dedicated to Jamaican music. More than 20 years has passed and Vitowar is still on air every Sunday night. For many people he’s a point of reference for listening and spreading Reggae music in Italy. Organizing events both large and small, Vitowar has worked with national and international artists. His fans call him “The Godfather of Reggae” and his Reggae Radio Station Nights guarantee excellent musical choices and coverage of the best live concerts including Rototom Sunsplash. Make sure you check out Vitowar’s website: www.vitowar.it
DJ SPARKS
The name says it all, whether she is igniting a new passion or exciting an audience at the club or hosting an event, SPARKS makes it happen! A Mixmaster at the turntables and a Music Producer for her Twelve 9 Records Label (some of her projects include The Truth Is, Laba Laba, Fluffaz Riddim, Wire Waist, Spiderweb and City Streetz Riddims), ZJ Sparks is a cornerstone in music. As an Emcee, Sparks has graced the stage for shows like Reggae Sunsplash, Redbull Go Cart [Port Kaiser], Guinness Gucci Launch, the Prime Minister’s Youth Awards, Berger, Aids Awareness Concert, Heineken Sub Zero Launch, many Album Launches including Protoje (poised as the next big artiste from Jamaica), and was the host of the original and longest running Talent Competition in Jamaica, ‘The Tastee Talent Trail’ for 3 consecutive years. Currently, Sparks can be heard across the Caribbean on Zip 103 FM (The # 1 Urban Pop Station in Jamaica) and Radio Turks & Caicos 107 FM (“The” Station in the Turks & Caicos), where she has listeners from as far as Kenya, Cameroon, Prague, Moscow (Russia), Australia, Hawaii, Western Europe, North America and The Caribbean. Sparks is also heard on Real Radio One based in Atlanta. Follow Sparks on www.Twitter.com/sparkiebaby or www.facebook.com/sparksishere. 026
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INTERNATIONAL AFFAIRS DJs WE LOVE TO HEAR SPIN AND YOUR EARDRUMS WILL FALL IN LOVE TOO!
CIVILiNATION
CiviliNation is a sound, playing dances and clubs around the Sweden/Norway/Denmark Area. Founded by Asher Tafari, and supported by Junior Echo,B, and Azzmattack, CiviliNation has come to be one of the most prominent promotional vehicles which gets the attention of the masses. Their dedicated YouTube channel is filled with music from well known artists as well as upcoming artists whom Asher says ‘has lasting sound’ and who have not yet broken mainstream but are definitely on the verge! CN’s unique musical ear who has travelled to Ethiopia, the U.S., The U.K., and several other countries, and with musical influences from England’s legendary Jah Shaka and more, they take pride in spotting talent, and are usually right. With a multi marketing reach that includes artist promotions, sound engineering and a record label, Civili Nation is a sound to keep in touch with, especially if you’re an artist who plans on branding and expanding your career! Connect with CiviliNation on YouTube: http://www.youtube.com/user/CiviliNation3 and www.soundcloud.com/civilination.
REBEL LIBERATION
Founded by King Rebel in 2006, Rebel Liberation sound includes DJ Jamal, DJ Lean and MC Smart Bwoy who together, are a group of Reggae addicts whose goal is to liberate Kenyan Reggae fans! Bringing all people together, no matter what their skin color, tribe race or religion, Rebel Liberation Sound acknowledges the power of Jah moves through the music as the unifying force. They have performed in radio clashes and single handed launch artists careers in the Kenyan market. Artists such as Da’Ville, Jah Vinci, Etana, Gyptian, Anthony B and I-Octane regularly receive rotation from the sound as well as up and coming artists such local Kenyan sensation Shamir. The sounds mix tapes receive hundreds of downloads and range from Reggae to Dancehall to specialized content such as Collie Weed! For more information on Rebel Liberation Sounds visit: http://www.rebelliberationsounds.webs.com
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EAR GEAR
PHONES OF FORCE Whether you’re looking to upgrade from your has-been earbuds or want a multiplex movie experience without waking the neighbours, one of these sets of headphones could be just the cans you’re looking for. DEREK MALCOLM | URMAGAZINE.COM
MARIO MIOTTI
TEAM L3 TEST A FEW FAVOURITES, JUDGING ON QUALITY AND RANGE OF SOUND, PORTABILITY AND COMFORT. OUR EARDRUMS SAID THIS!
IN-EAR HEADPHONES SONY ERICSSON
What more do you need than an ultracompact in-ear headphones with HPM-90s to pump out impressive mids and clean basses? But coupled with the bundled remote unit, which connects to a compatible Sony Ericsson phone, you can answer calls, control your music and tell you who’s calling.
With phenomenally full and clean sound, the SE210s mind-blowing, even blasting with the saturating basses of Rihanna’s “Man Down”. Bundled with seven different ear-tip sets, a perfect fit is easy and keeps outside noise to a minimum without your feeling that you’ve got a foreign object jammed in your ear.
BOSE IN-EAR HEADPHONES
A must-have for audiophiles, it doesn’t get much better than this. With the Bose’s looser fit, you might think that outside noise could be a problem, but just hit play and a spacious, crystal-clear and lifelike sound is your reward. A sturdy case comes with it, and the 1.24-metre cable doesn’t get in the way.
OVERALL
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SHURE SE210
FOR MASSIVE BATTLE-SCENE AND GIANTIC ATMOSPHERES. THESE HAVE YOU COVERD!
SURROND-SOUND HEADPHONES SENNHEISER RS136
For the price, we expected more out of the wireless RS136s, which were the most comfortable by far, but had a consistent white noise and drop in dialogue volume during quieter scenes. But for high-volume action films and games, these SRS phones with switchable surround sound offer a convincing spatial atmosphere.
Bullets whizzing by and rumbling explosions all around are just a few of the hyper-real sounds you’ll experience with the DS1000s if you’re up for the ride of Apocalypse Now. Sony’s Virtual Phones Technology, which supports Dolby Digital, Dolby Pro Logic II and DTS audio sources, provides a balanced surround experience with clear dialogue.
ZALMAN ZM-RS6F
These brilliant phones offer as close to a real surround-sound experience we’ve heard. Built for gamers, the individual front, rear and centre inputs rely on your having a surroundsound PC card or compatible 5.1 amplifier. But the payoff is intense – car chases and crashes are mind-blowing, while turret guns in Call of Duty 4 put you right in the action.
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TOP APPS
GETJAR.COM GetJar.com is a one-stop shop to get apps for just about every mobile platform you can imagine. Hit the site from your mobile device’s browser and you’ll receive a customized list of apps just for your phone. Choose from games to productivity apps to web search, email and social networking apps, and many more. Both free and paid apps are available through the simple GetJar site interface (almost 70,000 of ‘em) and about 2,100 devices are supported.
GET A GRIP ON THESE APPS!
FLIGHT TRACK BB, AN, iP | $4.99
Get real-time flight status and map tracking for airline flights worldwide. The best flight tracking app out there! Now optimized for your Honeycomb tablets, too! Track flights with beautiful, zoomable maps or get real-time departure info, delays and gate numbers at a glance.
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SHAZAM
BB, AN, iP | FREE
Thanks to the Internet, it seems we have thousands of ways to discover new music, bands and performers. Shazam is a welcome newcomer to the space, turning your Droid into a tool for capturing the new beats, melodies and lyrics that surround us, and then connecting us to information about the song.
ANGRY BIRDS BB, AN, iP | $0.99
Birds! Slingshots! Destruction! Feathers! Fun! Protect the Angry Birds and dish out revenge on the green pigs who stole their eggs. Each of the 225 levels requires logic, skill, and brute force. Features hours of challenging physicsbased gameplay!
KINDLE FOR BLACKBERRY BETA
FOR THE FANS!
Amazon’s Kindle is great, but it’s not practical to carry it with you at all times. Now the Kindle experience has been brought to your BlackBerry with Kindle for BlackBerry, which is currently in beta, but feels surprisingly fully fleshed out. Browse the Kindle store to buy books and sync your reading across your PC (with the Kindle application on your PC), your Kindle and other devices, too. It’s perfect for when you just had to go to bed last night despite the overwhelming draw of the remaining epages. Get your rest, and then fire up Kindle for BlackBerry to pick up right where you left off. And if you don’t have enough time in your commute to close out the chapter, you can open it up again later, on whichever device you choose.
COLLIE BUDDZ APP BB, AN, iP | FREE
Collie Buddz’s Official Application featuring news, music, photos, videos & more! Stay connected with all the latest updates from Buddz on your mobile device and where he is around the world. Thanks to this app, thousands of fans can discover new music, access to the Collie Buddz store and turn their mobile device as the ultimate fan tool to learn the beginnings of their favorite artist. This app is FREE for all to enjoy!
SKYPE
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SONGS WE LOVE!
WE MUST CALL ON RISE AGAIN ME DIAMOND EDGE RECORDS CONTRIBUTED FACEBOOK.COM/DIAMONDEDGERECORDS
The people in Tohoku, Japan continue to suffer in the aftermath of the devastating earthquake and tsunami that hit on March 11, 2011. Their suffering has been recognized by world leading agencies such as the United Nations and the Red Cross, and has also been assisted by various music groups. An elite group of artists from the Reggae community have also responded to the needs of the Japanese by recording a special song entitled “We Must Rise Again.” Produced by Norris Webb (of Third World) for Diamond Edge Records (Japan), the song features the vocals of Bunny Rugs (Third World), Gyptian, Cherine Anderson, Lukie D, Bushman, Ghost, G-Whizz, Duane Stephenson, Chevaughn, Ginjah and Anthony Que. The song is available on iTunes, Amazon MP3 and Ringtone web sites in Japan. All the sales from downloads will be donated to the Japanese earthquake victims through Japanese Red Cross. For more details, visit www.Facebook.com/DiamondEdgeRecords
CHUCK FENDA FT. CHERINE ANDERSON CONTRIBUTED CONTRIBUTED
With the backing of a rocking riddim, Chuck Fenda and Cherine Anderson team to deliver the HOTTT New Reggae chune called “Call On Me!” The magic to this song is the way both artists use the music to emphasize their minimal wording, thus causing a maximum effect. For example, when Cherine sings the first words of her verse, “Baby,” she times it so the enunciation sits on the high-hat (cymbal), immediately getting our attention (the 0:48 marker). As for Chuck, his vocals with the electric guitar at the beginning of the song are the equivalent to a tailor who has made a custom suit for a suitor. It just fits perfectly! Together, Chuck and Cherine make musical magic. So magical is the union, you don’t want the song to end. With a run time of 3:22, you’ll feel the song isn’t long enough! It’s clear Chuck and Cherine have a musical chemistry, reminiscent of their 2006 chart topping song “Coming Over!” Make sure you call your favourite radio station and request this song from your favourite disc jock! This song is available on iTunes!
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MAD DEM AMMOYE CONTRIBUTED CONTRIBUTED
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In 2009 Ammoye gave us the HOTTT lover’s rock song called “Lost Love” produced by Courtney John. In 2010, she gave us “Still in Love” produced by Fireball Records from Kingston, Jamaica. This year, Ammoye has done it again! Teaming with Rise Ashen from Ottawa, Ammoye delivers the chune “Mad Dem” which is hotter than 100 pepper seeds! Taken from the album ‘Haffi Win,’ released earlier this year, “Mad Dem” is hard core Dancehall complete with a hyperactive and banging beat per minute, designed for the hottest dancers and dance crews. Lyrically, Ammoye deals with the case wickedly as she singjays: Coca Cola bokkle shape / ah it ah guh mad yuh / peppa all around mih back / ah it ah guh mad yuh / spice hot hot hot hot / ah it ah guh mad yuh / you won’t get another bite... This is a ‘must request’ chune! Whether Radio, Dancehall, Club or mixtape, don’t sleep, pause or blink, and don’t say team L3 didn’t tell you! This song is available on iTunes!
SHiiKANE LANRE DAVIES CONTRIBUTED
SHiiKANE, the name of music’s new female group, consisting of twins HRH Shay Shay, Princess Annamay and sister Baby-Kay who are of Nigerian Heritage and hail from South East London. Ladies of many talents, they write, arrange and co-produce their own songs. This is central to their work, the only words to describe SHiiKANE’s sound are “JUST LISTEN & ENJOY” In early 2009 SHiiKANE released their first Promo Album “SHiiKANE Touched This!” to critical acclaim. In late 2009 the band released their debut single “Bamboo Dey Chop”. Director Taj Washington shot the video for the single in LA. The single was produced by Z1RO from Atlanta GA and featured remixes by DJ Nikki of Beatnikk Productions and Tilla Man of Puyanga fame. In 2010 SHiiKANE did a national School tour In the UK, which also included acts such as Bashy and Tribal Man. The band also became ambassadors for the Charity Crusaid/Terrance Higgins Trust and performed at the annual Race For Life Festival in front of 10,000 people. 2011 The band has been working on their debut album with Barry Bee of UEG Music and other up and coming producers. SHiiKANE released their 2nd Promo album “Paradise On Saturn” to further critical acclaim, shooting a video for the lead single from the album called “I Wonder If I Take You Home”. The Moonrunners shot the video which will be available soon. 2011 is set to be an exciting year for the band with plenty more surprises in store. Watch this space!!! L 3 M A G A Z I N E . C O M | J U LY 2 0 1 1
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SIZZLA KALONJI RETURN TO ‘ROOTS’ WITH THE SCRIPTURES CONTRIBUTED CONTRIBUTED
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eligious leaders turn to ‘the scriptures’ for guidance on life matters. For fans of Sizzla Kolanji, ‘The Scriptures’ is the artists newest album which marks a triumphant return to his roots! Produced by John John, and distributed by Zojack, ‘The Scriptures’ is an album of thirteen songs which inspire the listener to venture inside to seek truth and understanding not only about themselves, but about the world in which they live. Songs like such as “Let It Be” (which was built on the same riddim as The Melodians song “Woman is Like A Shadow”) have impacted listeners due to the lyrics “makes no sense / fighting a good thing / hey girlfriend / you’re so much a good thing / makes no sense fighting a good thing / no / let it be let it strive let it flow / gimme love all the strife let it go / if it’s love if it’s real let it show / if it’s yours then the whole world will know…” Sizzla is quoted as saying the album is very positive and spiritual hence being called The Scriptures. “The title came about spontaneously when a friend (Trev), was listening to the album and suggested that we call it The Scriptures because of the natural inspiration he was getting from the songs.” When discussing the production aspect of the album, John John told the Jamaica Star “The album is acoustic and bears 14 tracks. It album took over a year to complete because we wanted perfection, and trust me, the entire world can appreciate this one,” he also said that chapter two for the album would be released in the next two months. The artists favorourite songs are “Jah Is My Shield” and “Guide” along with “The Scriptures” (title track). Additional fan favourites include “God Bless You Mama” and “I Love You” which serves as a love song from a man to his lady whom he wants to impress with the beauty of life which is reflected in the beauty of their relationship. Sizzla will tour in support of the album. Places such as Africa, Japan, Brazil, and Guyana will see the artist perform live. The Scriptures marks Sizzla’s 65th studio album and is available on iTunes, Amazon and all leading music retailers.
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CITY STREETS RIDDIM CONTRIBUTED CONTRIBUTED
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ust as you rely on the words of your Doctor regarding your health, is just as you must rely on our words as being the truth about the riddim called ‘City Streetz!’ Produced by ZJ Sparks for Twelve 9 Records and co-produced by Dynasty Records, the riddim boasts 12 artists from Delly Ranks to Sizzla to Gappy Ranks. Each chune reflects ‘talk’ on the City Streetz as to that’s going on in people’s lives. For example, we have Bobby Hustle talking about the good love his girl gives him, to Warrior King proudly telling the world that all his days he’ll be praising Jah, to Sophia Squire who says that somehow, some way, she’s going to find a way. The chune that you have to trust me on, comes from Lutan Fyah called “Hush!” Addressing the plague of women who have a child or children with a man who leave without paying any child support, Lutah Fyah says: “if ah dat ah gwaan young man stop it / nuh tell me dat yuh pickney ah jacket ... dah one yah name Hush / baby madda / nuh badda worry bout dih deadbeat fadda / him run gone leff you an yuh pickney / not a red cent him nuh come sen gih Britney ....” The riddim combined with Fyah’s lyrics make this chune one of the hardest hitting on the riddim (although every chune is ‘rough’ in its own way!). While analysing lyrics, I have to give maximum respect to ZJ Liquid who is proving more and more that he is a certified artist as well as ZJ. With his growing catalog, he can easily perform for an hour (probably more), and give the people lyrics like this: “Yes you haffi rock / dis ah one yah name dih gheto yutes rock / mih seh we headed for dih top / waan fight we waan se we drop / but anyway listen to me when mih chat ... mek dih riddim run an listen to me story / ah Jah alone mih ah gih dih glory / him mek mih blessings flow fih surely / dutty badmind waan me fih dead slowly ...” Now that we’ve looked at the lyrics, let’s look at the riddim itself. The bassline is where the addiction rests as it carries the chord progression. It starts you off in one key, takes you to another, then brings you back to the original key. After listening to even one chune on the riddim, you will be hooked ... no chance to escape! This Album is available on iTunes!
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SIZZLA KALONJI RETURN TO ‘ROOTS’ WITH THE SCRIPTURES CONTRIBUTED CONTRIBUTED
SINGLE ON BLAST In Jamaica, there’s an expression that says ‘duppy know who fih frighten?!’ For those of you who are not from Jamaica, it means a person knows who they can mess with from who they can’t. In King Ali Baba’s new chune “Don’t Play Wid Mi Gyal,” released on his own Mek Money Records, the King meets up with a girl who thinks she can play with him, but before that, the King builds the story with these lyrics: “Mih drive / inna mih banga an mih lay back / mih nah worry / mih soon caan buy mih Maybach / mih wave / to ah gyal an she ah wave back / mih seh to mihself / tonight me aggo cave dat mih pick har up / tek ar on a ride out / to open sesame / tek har to mih hide out / first thing / mih condom it slide out ...” What we really respect about the chune is the King’s use of lyrics. If you listen to what he says at face value, it’s just that. If you apply the double meaning of the lyrics, you quickly appreciate his mastery of ‘double meaning!’ Request the song from your favourite disc jock who plays at your favourite station! This song is available on iTunes! 036
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KIMANDA CUNNINGHAM
KIMANDA CUNNINGHAM THE LITTLE LADY WITH A POWERFUL VOICE From humble beginnings singing in the church, to having the attention and eyes of her homeland as she represented her country, the one with the powerful voice, known as Kimanda Cunningham, wins over her audience whenever she performs. Born in St. Catherine, Portmore, Jamaica, Kimanda remembers singing from a very small age, first for an audience of her family, then for an audience of her church. Competing on the show Digicel Rising Stars (the equivalent to American Idol), Kimanda received national attention as she competed against thousands of her fellow countrymen for the opportunity to perform, and earn the show’s coveted top prize. Finishing 6th, Kimanda, as well as her fans were pleased with the results. Some of Kimanda’s idols include Anita Baker whom she says inspires her lyrical content, Michael Jackson who inspires her performance content, and Whitney Houston who inspired her to share the power in her voice every time she takes the stage.power in her voice every time she takes the stage. “Singing is like my heart and without the heart to pump blood through the body, there would be no life. It’s a precious gift given to me by God, and I will always share it with the world. Because of this gift, I have a relationship with the audience every time I perform. They want my energy, and I want their attention. We work well together!” Using Reggae, Dancehall and R&B as her musical launch pad, Jamaica’s tough music industry co-signs on Kimanda’s talent as she has worked with greats such as Mafia McKoy (Yengeh, Dark Cloud, Full Size Riddims), award winning artist Busy Signal (Excellence in 038
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Music Awards, Youth View Awards and Reggae Music Achievement Awards), and veteran producer DJ Karim (Sean Paul, Elephant Man, Noreaga). 2011 marks the beginning of Kimanda’s career, and proof that she is the little lady with the Powerful voice.
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ROCHELLE JORDAN
A TRUE CANADIAN ORIGINAL Her signature massive curly fro, combined with her always fashionable eyewear makes this Toronto native, Rochelle Jordan a.k.a. RoJo our ‘talent to watch’ artist! Making a debut to the music landscape with the song “How To Feel,” Rochelle put us in a capsule, taking us back to the times of pure R&B where she sings naturally over a syncopated drum percussion and soft synths which immediately made us like her. Her second track, “Take Time” put RoJo solidly on the world stage and took our feelings of ‘like’ to feeling of love when she sang the lyrics “I want you / yeah I want that / everything that / that man has….” She’s Canada’s new kid on the block and represents the nation proudly!
The talented singer/songwriter’s stylings have been compared to Aaliyah and Amerie which impressed producers so much, the new kid was flown to Toronto to Los Angeles for an exclusive recording session. The results are RoJo working with LA music producer Klash, and eclectic sounds we like to hear! Some of the people Rochelle has worked with include Keisha Chante, as well as Drake. She’s even written the theme song for Tyra Banks reality show. Currently unsigned, rumour has it that numerous labels are putting in bids for her talents. Later this month she’ll be releasing the EP ‘ALIENPHASE’!
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ALLIANCE NEXT GENERATION! NATASHA VON CASTLE
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ancehall is a music genre that deals with parties, sex and social commentary. The fuse that holds all topics together while keeping us entertained is none other than Dancehall artist Fuze. Born Ricardo Lopez and hailing from St. Ann, Jamaica, Fuze’s brand of Dancehall ranges in topic from encouragement to the youth, to holding a firm meditation, to events that transpire when he is around the ladies, and the ladies are around him! Fuze’s artistic career began at High School where, encouraged by his peers, he participated in a concert held by the school which was met with such enthusiasm by his fellow classmates, Fuze knew that entertainment is where he belonged. Using High School as a stepping stone, Fuze went on to record professionally for Courtney McIntosh and the In Touch record label with a chune called “We Love All Girls.” The song received good feedback and good support which led to the artist recording for Perfect’s Chalace Palace label. Developing his onstage personal, Fuze has performed at the St. Ann Kite Festival, The Rising Son Concert series, Full Clip Reloaded, Miss Seville Height (1998-2008) and several other shows. Fuze has also received steady success on the radio circuit as his music has been played locally on Irie FM, and internationally on Canadian, UK, Italian, Australian, German and Gambian radio. Bounty Killer recently named Fuze as a part of the Alliance Next Generation which sees the artist increasing his profile over the next few months! 040
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To contact Fuze for shows, interviews, jingles and dubs, contact lopezricardo55@yahoo.com. For hourly updates, follow Fuze on Twitter @Fuzeatdem1, or join Fuze’s YouTube community (where you can hear his latest music first!) by Vvisiting YouTube - Fuzedemup.
DANCEHALL’S PATEXX ALLIANCE NEXT GENERATION! NATASHA VON CASTLE
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ne of the most exciting Dancehall artists to emerge from Jamaica for 2010 and 2011 is Patexx (Any Day Now). Called to be a part of Alliance Next Generation by the Dancehall General, Bounty Killer, Patexx takes the genre from version 1.0 to version 2.0 with his signature brand and style. Born Rohan Rankine in St. Thomas, Jamaica, Patexx always incorporated music, whether singing or DJ’ing, as a part of his upbringing. In school, the artist could be heard singing over beats made from the drumming of his friends on the desks in their classrooms. His musical influences, even at a young age, included Bounty Killer, Mavado, and Spragga Benz. Because os his ability to sing as well as DJ, friends and class mates called Patexx ‘Sizzla’ because of his constantly singing Sizzla’s music. A chance meeting with fellow female artist Passion X (associated with the Ward 21 Music Group), resulted in Patexx getting his name. Passion X said “it will be impossible for you to make it in the business because the name is taken. To me you look like a ‘Patexx!’” From then, the name stuck! Though Passion has passed on, Patexx gives her honor for blessing him with his distinguished name. In 2008, Patexx caught the attention of DJ Kenny (arguably one of the hottest mixed tape DJ’s from Jamaica), who was so impressed with the chune “Memories” (which featured the guest vocals of Martina), he took the artist to Coppershot studio’s to record a dub. The result was Cutty, a Selector for Coppershot building a riddim (the Pepperpot Riddim) for Patexx especially designed for the song “Memories,” and the song receiving strong support and radio play from Jamaica’s elite disc jocks, as well as the best broadcasters in countries such as England, Canada, the U.S. and Germany. As a talented singer and songwriter, Patexx is behind some of the most played party anthems including “Summertime” produced by Riddim Syndicate which features the guest vocals of Bounty Killer, and the remix featuring Busta Rhymes. Patexx also wrote “Party Everyday” featuring Zip FM’s ZJ Liquid. “Party Everyday” was produced by Trevor ‘Baby G’ James, son of the legendary King Jammy’s for his Vybz Entertainment record label. Taking his musicianship to another level, Patexx has recently recorded the songs “Party” featuring Ravers Clavers front man Ding Dong as well as “Danger” with Dancehall veteran Wayne Marshall. On the solo tip, Code Red Records released the song “Mouth A Move” on the Straight Forward riddim as well as “Swag It.” With his signature slogan ‘any day now,’ Patexx endures that Dancehall is in good hands as it looks to the next generation!
For more on Patexx visit www.Twitter.com/ patexxanydaynow. You can also book Patexx by sending an e-mail to patexxbookings@gmail. com or L3Publicity@gmail.com.
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WHO IS DANCEHALL’S KING? EVERY EMPIRE SITS WITHIN A KINGDOM, AND EVERY EMPIRE THAT SITS WITHIN A KINGDOM NEEDS A RULER. THE RULER OF THE EMPIRE WITHIN THE KINGDOM IS THE KING, BUT IN THE CASE OF DANCEHALL, WHO IS THE DANCEHALL KING? ZAKADA MILTON
A poll was taken of fans at a recent Dancehall event held in New York City (outside of Jamaica, New York is the Dancehall mecca), and the responses named artists who at one point in time were rulers: Beenie Man, Vybz Kartel and Bounty Killer – exactly in that order, with no mention of any other dancehall artist. A King; defined the word means a male sovereign or monarch; a man who holds by tenure, and usually by hereditary right, the chief authority over a country and people. In the case of Dancehall, the kingdom is no longer relegated to the parameter of latitude 18 o 15’ N and longitude 77 o 30’ W. No. The empire and the subjects have grown. It covers the entire world with courts and ballrooms and servants who want to hail the true King. So who is the Dancehall King? By Dancehall’s standards, a King is a man who has full attention, support and leadership over his people. He is also surrounded by knights who do his bidding for him, pawns who sometimes act as a first line of defence, and a Queen who often sees what he can’t. Based on the above definition, Beenie, Vybz and Bounty apply.
A Dancehall King must also have longevity – a catalog of hits that were built on today’s and yesterday’s riddims; music that subjects of all generations can ‘rock’ to at any given time. To that degree, Beenie and Bounty have more tenure. Vybz, is still young. Another crucial element to the King sitting on his throne, is his ability to engage in war, and be victorious. Beenie and Bounty have been to battle many times (with each other and with other artists), however, neither of them can strategize the art of war like Vybz. They haven’t adapted to modern day warfare, such as the use of media, the use of social networks, or the ‘talk’ of the people, whereas Vybz has studied the ‘then and now’ tactics, and has applied them successfully. Not only that, Vybz was a part of the arsenal Bounty called on when he was going to war. Sticky. And then there’s the kingdom itself. The realm or domain, over which the King has jurisdiction – his sphere of power and influence – the precious terrain in which he exudes control, yes, that Kingdom. Put in modern terms, which King are the subjects anxious to see, and want to receive blessings from? L 3 M A G A Z I N E . C O M | J U LY 2 0 1 1
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THEY WANT THE KING WHO IS RIDDLED WITH CONTROVERSY; THE KING WHO HAS SEEN THE DEPARTURE OF HIS KEY KNIGHTSMAN, AS WELL AS THE VERY MAN WHO MADE HIM KING. ones who gave them years of chart topping hits, not the ones they have grown admiring for the past two decades. No. They want the King who is riddled with controversy; the King who has seen the departure of his key knightsman, as well as the very man who made him King, Mr. Corey Todd. They want Vybz Kartel. So eager are they for a blessing from this King, they were willing to pay to watch his performance via satellite. They endorse this King by adopting his practices, and by supporting his economy. The King said ‘daggering condoms,’ and the people complied. The King toasted his subjects with Vybz Rum, and the people drank. The King changed the complexion of his skin, and the people followed suit. Beenie and Bounty can make legitimate claims of influencing the people musically, but they cannot make the claim of influence over their lifestyle which has now become a culture. Taking the role of a King a step further, or, for pure historians, taking the role of a King back to the days of origin, this King has now become a squire. Penning his first novel entitled ‘Voice of the Ghetto: Social Commentary For My People,’ the King is educating his people 044
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about the sinister plot aimed at detaching them from their greatness. He does so under threat to his own life for speaking out on what he claims some want to keep covered. The subjects can’t get enough, and quite possibly love him even more. He is looking out for their best interests. Taking to YouTube, the King gives personal updates, and receives 4,500 plus views with subjects offering comments of encouragement; verbal showers of praise and the like. You do have a few who slip in their non-pro Vybz statements, but in order to slip in those statements, the personal update must be heard and watched. There is only one problem with this King. Influential people within the kingdom, including the man who made him King, feel he has turned into a devil. They point to some of the treacherous acts committed such as paying to have his music played on radio (nothing new there), and the brutal acts of violence perpetrated towards his own, and to outsiders. Aren’t these traits of a King? Historic Kings such as Chaka Zulu who some called the ‘Black Napoleon,’ was an absolute ruler and tyrant. He was a strong
leader and military innovator with great power, the heart of a tiger, and used hand to hand war tactics as well as the motto ‘death or victory.’ Whomever needed to receive a reminder of who was King would receive such. We could even compare Vybz to Hannibal of Carthage. Hannibal is said to be the greatest military leader and strategist of all time. He conquered major portions of Spain and France, and all of Italy except for Rome. Hannibal marched his army and war elephants through the Alps to surprise and conquer his enemies. In one battle, the Romans put 80,000 men on the field to defeat Hannibal, led by Scipio. When Scipio attacked with his entire army, Hannibal had so studied the grounds and arranged his men so that they surrounded the Romans. He then turned his armored war elephants loose and trampled them. Behind them, he sent his African swordsmen to complete the slaughter. How many opponents have fallen at Vybz’s might after falling in his trap? This is not to suggest that Beenie and Bounty have not contributed to, or held the title of King. They have. Undisputed. Beenie has been King for his catalog of hits; and Bounty has been King for his hits, and for his keen ability to find and promote the newest Dancehall talent. Beenie was the third Dancehall artist to win a Grammy. Note the words carefully; Dancehall artist, not Reggae artist. Bounty has recorded with the Grammy award winning group No Doubt making him one of the few DJ’s to successfully cross-over into the mainstream market, and not leave his native Jamaican roots, blinded by the bling. He is also the man who brought Vybz to the world’s attention. Hmmm! One of Dancehall’s greatest Kings, Shabba Ranks, who ruled his Kingdom with ease from 1988 to 1995 tried to address Vybz, but couldn’t. The landscape has changed too much. So why is this discussion important? The Kingdom of Dancehall, and its leadership, will shed light on its’ future. If we were to ask the question of ‘Who is Dancehall’s Favourite King,’ the outcome would be much different. So; if we don’t like the question of ‘Who is Dancehall’s King,’ or the answer to the same, maybe we should be asking: Who is Dancehall’s Queen…
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A AMMOYE
CANADA’S REGGAE SONGSTRESS NATASHA VON CASTLE
There is a reason why Ammoye is known as Canada’s Reggae Songstress. She is an artist of the people, and for the people. Her music crosses all borders; whether race, religion, orientation or genre-preference, Ammoye is the people. She has performed with Grammy and Juno award winner, Michael Bublé, she has toured extensively and recently wrapped performances with Kreesha Turner and Anjulie. Representing Canada in China as part of a musical delegation at the Shanghai New International Expo (March, 2011), some would say that Ammoye has done it all. Team L3 caught up with Ammoye at the recording studio in Toronto; we call it her second home! There, Ammoye is preparing for an exciting summer which includes performances in Serbia’s Exit Festival which has attendance of 150,000 loyal music fans, as well as Toronto’s esteemed Jamaica Day and Montreal’s prestigious Montreal International Reggae Festival. Is she excited?! Heck yes! This is not to suggest that Beenie and Bounty have not contributed to, or held the title of King. They have. Undisputed. Beenie has been During a break from rehearsal, we went one on one with Ammoye! You’ve come a long way from the mango trees in your Grandmother’s back yard in Jamaica! How do things feel right now?! Yes I have come a long way indeed! I did start out singing to the birds and tress in my back yard in Jamaica (laughing), and now I’m about to perform for 150,000 people at the Exit Festival in Serbia, and another 20,000 in Ottawa for the Canada Day celebration on July 1st. I’m excited, grateful, and so thankful that God has allowed me these awesome opportunities and it feels great to finally see my hard work pay off. Absolutely a blessing! 046
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You were just named Female Artist of the Year at the Achievement Awards for Reggae Music. How did it feel to get the nomination, and to get the win?! It was great being nominated but to win Best Vocalist of the year was a humbling surprise. I loved that moment. It’s my first award ever so this will always be important to me and will remain a wonderful memory for me always. I’m thankful to the organization for recognizing and acknowledging my talent and grateful for their continued support. Looking at where you are now, and where you’re coming from, would you say your career is developing the way you thought it would? My career I feel is developing at the right pace because I truly believe everything happens in its right time. I feel ready and prepared now to face and accept all the opportunities the universe presents me. I have grown as an artist and still learning and growing and I’m happy with how it’s all going. I learnt patience working in this business and it’s all made me a better person. I’m booked for more shows now and I see and feel my star rising. I really can’t complain. God has a plan for me and so I’m doing my best to achieve all the goals I’ve set for myself. You are one of the few artists who can perform in a multi-genre setting. How do you explain the ease with which you’re able to perform Soul, Reggae, and Alternative? That’s a great question. I’m a Jamaican first and so my base in music is Gospel and Reggae. I was also exposed to Pop, Soul, Funk, Jazz, Disco as a child and so my music is influenced by all that. I would sing along with my favorite songs on the radio and get them down to a ‘t.’ That developed my singing abilities for sure and my Grandmother, Hazel Russell, exposed me to vocal classes and singing in the choir every Sunday which also helped me tremendously. I just love music period; all genres, as long as it moves me in some way - I’m into it. I came to Canada and discovered Hip Hop, Dance, Electronic, Country and R n B music and fell in love. I wanted to sing it all and somehow blend all my influences together, which I now call Jamma! Working too with all the different artists I’ve worked with over the years has also helped me be a better artist. It has all broadened my range and depth vocally and my song writing. I’m able to transition into any genre and it’s allowed me to be open. One of the highlights of your career so far is having your song as the theme song for MTV’s TV show ‘Over the Bolts’. How did that come about? Was putting together that song any different from other songs? Yes 2 of my songs were featured in MTV’s Reality series Over the Bolts for the Olympics. The opportunity came about when Oliver from the Hive (a producer I worked with before) submitted my songs for consideration. They loved them and decided to use “Best Friend” and “Catch Up” in the series. It was really exciting for me to turn my TV on and hear my songs being played on the show. I had written the songs back in 2002 during a project I was working on with the Hive (a collective of emerging artists of which Ammoye was a part) at the time. It really wasn’t any different putting the songs together from how I do it now. I normally write about my experiences, things I’m going through or have gone through, and things my friends are going through. I even sing about things I observe going on in the world around me. You’re beginning to record music with a wider variety of producers, and will be releasing an EP which will be a pre-curser to the album. How do you decide who and what material you’re going to work with? I normally tend to work with producers who understand me and my point of view
me and my point of view and style, also producers who believe in me and want to work with me. I mainly work with Dubmatix, Rise Ashen and Danny Maestro to name a few. I respect them and their work ethic. They allow me to be creative and express myself freely. They never hold me back and it’s always an ease working with them. As for the material [music], it has to move me in some way; I have to feel a connection to it. It calls to me and I follow where ever it takes me. I follow my instincts when choosing material to work with. If I like it, I like it and if I don’t, I leave it alone. You’ll be leaving for the Exit Festival in just a few! What are you most looking forward to in going to Serbia? We leave for Serbia on July 5th. I’m so excited and anxious! I’m so looking forward to meeting the people there, trying their food (Ammoye laughs) and sharing my music with a new audience there. I love to travel and experience new cultures and ways of life. It gives an opportunity to learn new and different things and that intrigues me. You’ve been able to successfully accomplish your goals so far. What new goals have you set for the rest of 2011 and going into 2012?! My goal is to break down the doors of the music industry and take them [the industry] by storm; have my songs reach the billboard charts, play bigger venues and get more fans. I’d also like to tour more; all around the world. With that I think I’ll become a household name, and possibly earn more awards! Of course becoming a bigger better artist and musician is important to me as well. By that I mean grow in my writing and write for other artists as well. I want to conquer the music world and shake up the industry in a good way! What general advice can you give our readers on Life, Love and Lyrics?! My advice to the readers is to love, respect and trust yourself. To acknowledge the Creator always and never give up on your dreams and to go after what you believe in full force no matter the cost. Always live your life to the fullest and most importantly to always remain thankful no matter the obstacle
Ammoye is managed by Kaya of Kaya Entertainment (kayaentgrp@gmail.com). You can also follow her on Twitter @AmmoyesMusic
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BR BUNNY RUGS
THERE ARE VERY FEW ENTERTAINERS IN ANY GENRE WHO CAN SAY THEY HAVE BEEN PERFORMING FOR THE PAST 38 YEARS. BUNNY RUGS CAN. NATASHA VON CASTLE
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s a member of two legendary groups, Inner Circle (he was the lead singer from 1970 - 1972) and Third World (whom he joined in 1976 and has been with since) fans say he has the most distinctive voice in international
Reggae Music. When we first met Mr. Clark, he had just emerged from his car, about to go into a recording session in Kingston, Jamaica, and what we witnessed was nothing short of amazing. As if he was a basketball star about to take the court in a playoff basketball game, artists, producers and area fans, all lined the side walk to shake Bunny’s hand, give him a daps, generally hail him and wish him a happy day. He is the ‘Michael Jordan’ of Reggae. It took him 5 minutes (yes, we counted!) to get through his ‘hail trail!’ Everyone loves Bunny!
there are other expressions that weren’t expressed. In a group, decisions are made by the group and on my solo project the decisions are made by me. The only difference is I take full responsibility for the end result of the product that is expressed by me. It’s a nice feeling and I find myself in a very interesting position. It’s rare that one artist would have two pieces of product that is being promoted at the same time and on different levels. I can swing here, or I can swing there, and I know wherever I swing, I’m there! As a solo artist you’ve collaborated with the Reggae Queen Marcia Griffiths and with the Toasting Maestro Daddy U-Roy. For the younger generation, you’ve collaborated with Stephen & Damian Marley, Bounty Killer, Scantana and more. Is the recording process and attitude any different between generations?
IT’S A RELATIONSHIP THAT CANNOT BE REPLACED WITH ANYTHING ELSE OR ANYONE ELSE.IT’S MORE THAN JUST BEING IN A GROUP OR A BAND; IT’S FAMILY IN BONDING. Many of your fans know you through your time with Inner Circle and with Third World. Those same fans are also getting to know you through your solo career. How much different are you from being in a group to being solo? There is not much difference you know! I always enjoy being in a group, it’s a very important thing to do especially being in a group for over 38 years. It’s a relationship that cannot be replaced with anything else or anyone else. It is knowing that there is always somebody there that you can trust to catch you when you’re falling and there’s always somebody there to push you to a higher level when you within yourself might feel that you’re incapable of taking it to that height. So, it’s more than just being in a group or a band, it’s a family in bonding. I always encourage young people to try and find musicians they can form a union with to enjoy something that you love. Unfortunately in my country of Jamaica, there aren’t much groups being formed as often as I think is necessary to expose another side of our music. To me it’s an extension of the group that I’m in. It’s another avenue to express something that you might not have been able to do with the group because of the amount of creative minds that are in the group. For example, we have an album with twelve or fourteen songs,
It’s an amazing experience. Most of those names – the younger names, grew up on Third World’s music. The joy of the entire thing is that the young artist would look and deal with me as an Icon, as a legend. I on the other side am so excited to be working with people who were born after my group was formed! I am looking at them with respect; most of them are very talented, and it’s an experience. The beautiful thing about recordings like this is that most of this is not planned. The surprise element becomes another high! It’s an enjoyable thing … that’s all I can say! You re-recorded the classic “Now That We’ve Found Love” with Scantana and Sly & Robbie for Scantana’s album ‘Best Supporting Acts.’ How was it working with Sly & Robbie on that project, as well as the youthful element of Scantana? First thing, Scantana is such a talented person, apart from the fact that he is a very nice young man. Second, whenever you’re called by the Taxi Gang; when you’re called by Sly Dunbar, Robbie Shakespear and Rory Baker to come to the studio ‘now,’ you drop whatever you’re doing, and you head to Readings road immediately! There has never been anything that I have asked Sly Dunbar to do or Robbie Shakespear to do without getting it done. The thing with Jamaican music and Jamaican L 3 M A G A Z I N E . C O M | J U LY 2 0 1 1
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artists is that it’s a small community. Within one day you can visit all the recording studios in Kingston and you would run into sixty to sixty-five percent of Jamaican artists apart from the thousands of and hundreds of Jamaican potential artists. . So it’s a small community and the exchange is that we’re friends, and we do favors for one another and that’s how it goes. Sly and Robbie will have a riddim, and they’ll invite me to perform on it, as they will to Tarrus Riley etc., and that’s what we do. Likewise, I might have something that I need to do, and I will call Sly & Robbie. Most of the time, not all the time, it’s not about a financial exchange, it’s about keeping the music alive, it’s about experimenting with different producers and different artists. It’s an exchange!
THE JOY OF THE ENTIRE THING IS THAT THE YOUNG ARTIST WOULD LOOK AND DEAL WITH ME AS AN ICON, AS A LEGEND. I ON THE OTHER SIDE AM SO EXCITED TO BE WORKING WITH PEOPLE WHO WERE BORN AFTER MY GROUP WAS FORMED! Your current project making the rounds is ‘Time.’ We read that it has taken three years for the album ‘Time’ to come to fruition. Why so long?! There are several reasons. You must remember I’m touring, I’m working on Third World projects, and I have a family which is to me, the most important thing, and they also need time. I wasn’t in any hurry. I could have put out an album in the first year because I had enough songs. After listening to some of the songs, I changed, recorded new songs, new ideas came in, I re-recorded etc. For this album, I recorded twenty four to twenty five songs, and of those, I took fourteen songs. It seems like a long time, but over the three years, it’s more than fourteen songs. The beautiful thing about this is the songs that didn’t make it on this album will eventually make it on another project. 050
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Sly & Robbie produced the song “Love is Blind” for ‘Time.’ What were the vibes like in the studio when you were recording the song? The track was recorded two years ago. That track [riddim] has Tarrus Riley and Cherine Anderson who put their songs on their albums. I recorded my vocals about a year after the track was made and it couldn’t have been a better time. What I was able to do was draw attention to the riddim. My song has a different mix than what is on Tarrus or Ms. Anderson’s albums. I wasn’t in the studio when the [riddim] was recorded, but the level of excitement in the studio when I was voicing was high because of the subject matter that I chose! It’s very rare that singers would do a song like that in such a blunt way. The track itself is very harsh and very blunt so it’s rare that a man would discuss or even speak about being hurt romantically. It’s an expression (laughing)! When the song was being voiced, there were five or six people in the studio. Two and three of them couldn’t wait to get a CD with the song because they wanted to play it for their girlfriends or wives! The song is something that he wanted to say. From that day, everybody felt the song was at least worthy of being played! Have you ever been blinded by love?! Yes I’ve been played! It’s called ‘fools in love!’ We men forget our keys, we don’t know where we’re going! Men are complete idiots when they’re in the company of the woman they really feel for! We just get stupid! We’re not looking for other things, and if we are looking for something, it’s there in front of us, but we just can’t see it. We become blind! You’re not afraid to use your voice as social commentary, especially when singing the song “Kurfew.” What was the inspiration for the song? Kurfew was inspired by the uprising in Kingston, Jamaica last year (2010) that led to the extradition of Christopher ‘Dudus’ Coke. It is
something that we experience every so often in Jamaica which is that we’re under curfew. The thing is, when one looks at this on a global scale, the entire world is under curfew looks at this on a global scale, the entire world is under curfew right now. What’s going on in Egypt, in Syria, and all over that region, we’re under curfew. The strangest thing is that song was written by Richard Bell of Star Trail Records (he wrote a lot of the road songs for Anthony B, and is one of Jamaica’s finest writers), and he told me that song was written fifteen years ago. The beauty of music is that it’s not like food – it can’t spoil. It has no time. The song was written some time ago, but the riddim was produced by Mikey Bennett of Grafton Studios, who called me and told me he wanted me to hear the track. I heard it, sent the track to Bello (Richard Bell), and he sent back that song for me to do. And it happened all around the time the uprising was going on in Jamaica. It was perfect. Time; timing is very important.
SONGS LIKE WHAT WE DO SUC AS “REVOLUTIONARY PEOPLE” — IT WILL LAST A VERY, VERY, VERY LONG TIME BECAUSE THE SUBJECT MATTER IS STRONG, THE CONTENT IS SOLID, IT WILL ALWAYS BE CURRENT BECAUSE THERE WILL ALWAYS BE REVOLUTIONARIES. You’re in a very unique position with your voice. People in Toronto, Canada are comforted by your voice just as much as people in London, England, in Egypt, Australia, Germany etc. Do you ever get ‘awed’ knowing that your voice is bringing comfort and happiness to so many people around the world? It is not something that I think about. When I travel and meet people who tell me about their experiences with the music, such as “Now That We’ve Found Love” has taken them through college, another song might take them through a bitter divorce, and all types of things that happen in people’s lives; particular songs see them through those periods and it becomes ‘their’ song. At that point, that is when it hits you that you’ve impacted people’s lives. It feels good. It’s a satisfactory feeling. Do you think Reggae should be used more often for social commentary, much like how it was done in the foundation stages? Reggae has different categories. You have Dancehall, Lovers Rock, Roots Rock Reggae, social commentary Reggae etc. What is accepted more easily but doesn’t have the longevity is the sex, the romance the girl, describing her body parts, that kind of thing is more regular. What I say is that songs like what we do such as “Revolutionary People” which is on Third World’s new album – it will last a very very, very long time because the subject matter is strong, the content is solid, it will always be current because there will always be revolutionaries. I don’t think we need more, but we do need social commentary Reggae. In Jamaican music, they speak about what’s going on down in the ghetto; the wars, the gun fights etc., it’s a daily thing. They don’t get played on the radio, but they get out to the world. L 3 M A G A Z I N E . C O M | J U LY 2 0 1 1
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One of Third World’s newest singles “96 Degrees in the Shade” with Damian & Jr. Gong Marley (from the new album ‘Patriot’), is a throwback! Did the three of you sit down together and decide this was the song you wanted to bring back? Damian was the one who showed interest in doing that song because of what the song is about which is Paul Bogle. Bogle was hanged in 1865 in Jamaica by the British because of an uprising. Damian grew up on that song, and “96 Degrees in the Shade” is one of Third World’s most popular songs, and he showed an interest in re-recording that song. Damian’s interest in the song supports the theory that good music is timeless! Music is not about today, it’s about the future. If you look at the journey Reggae has taken without any help; millions of dollars were not invested in reggae music as it was in other genres. On its own, it has travelled all the way across the continent of Africa. I remember in the early 70’s when you visited the other Caribbean islands, you heard very little Reggae music. Now, if you go to the islands; French speaking, English speaking, Spanish speaking, it’s Reggae music. That in itself was a very difficult journey. There are few countries in the world that has its own music. It just so happens that Jamaica, one of the smallest countries on the planet earth, has its own music. Even Africa has a lot of music, but we’re there. Spanish speaking countries are the same thing. So the music is very powerful. When you have a tool like that, it would be wise to at least say something that would help to stimulate thinking. Let someone stop and think ‘they’re singing about something that took place’ and then try to find out ‘what’ took place. Reggae music is very special, and indeed timeless.
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One of the beautiful things about Reggae is its musical respect for elders. What are some of the lessons younger artists should learn about the industries elders and about the business in your opinion? The main thing they should find out if they really love this thing. You have to love it because the road ahead of you is not always paved and smoothed. You will get tested many times. Tonight you’re in a five star hotel, the next night you cannot find a room. You have to be able to make that adjustment in that short space of time and the only thing that can help you to make that adjustment is the love of the craft. The next thing I would tell them is to learn to be patient because it’s very rare that you find a singer or entertainer who has been in this business for two weeks and is riding the charts – it’s very rare. Every artist wants to ride the charts in two weeks! That can lead to serious levels of frustration. If you love this thing, you won’t leave it whether you’re on the charts in two weeks or not. Where I’m at, I’ve been with Third World for 38 years and I couldn’t be happier because of all the things we’ve talked about: the vibes from the people that you meet, the fans and what you’ve done for them etc., and that cannot be done in two weeks. You have to be patient, you have to take your time; you have to practice your instrument. You have to keep writing songs, rehearse and keep going at it. You have to be different. The journalists criticized Third World when we first started saying that we weren’t roots and that we watered down Reggae; all kind of things were said about us. It would have been easy for us to say ‘oh forget about it,’ and go in a different direction, but because we knew what would happen 30 years later, we know we did something different, and we knew it would last! To the young ones, take your time and don’t be in a hurry. Don’t jump on any wagon. Wait until your wagon comes, and then get on. Don’t be anothers waggonist!
Let’s talk about ‘time.’ Time as it relates to your album cover, time as it relates to your 38 plus years performing and contributing to our industry. Time means so much depending on your perspective. So what is your perspective on time? First thing, time is all we have. We have nothing else but time. I am a firm believer that anyone who has no respect for time has no respect for himself. That means if you’re constantly late, always late, then you need to check yourself because you wouldn’t waste time – time is all we have. The time that I spent in the music industry is a story we can talk about for the next fifty years! The time that we’re in now – look around and see what’s going on. Extend your antenna to other regions of the world and see what’s taking place in this time and make your own assessment. Evaluate what is going on in this time. The title ‘time’ was a deliberate thing. Time is all we have. All the money, the jewellery, the glamour, the glitter, that is nothing because if time is taken away from you, you have nothing. We should enjoy and think constructively and make something; we’re here to make a difference. Whether you’re a shoe maker, a plumber, an entertainer – whatever. Respect time. Would you consider giving lectures to students at the Edna Manly School of the Arts and other music schools abroad?! I’m familiar with the school. I’ve given lectures at other universities in Africa and the Caribbean, but I’ve never spoken at the school here in Jamaica. If I’m invited, I definitely would – I would love to!
When the history book of music is written, what is one of the points the author must mention when it comes to Bunny Rugs? I don’t change! I’ve been using the same soap for 35 years, I’ve been in the same band for 38 years, if I go to the dry cleaners, it’s the same one I’ve been to for the past 30 years – I don’t change! I would like for the author to say that I was consistent in whatever I do. What characteristic do you have that fans would say ‘oh I didn’t know that about Bunny Rugs’? I walk alone; I don’t like to walk in a gang. I do my grocery shopping myself, and I humble myself in their (the fans) midst because I don’t want that freedom to be taken away from me. I eat from the same places. I like the cook shops on Red Hills Road, Hope Road etc! Is there any general advice you would give our readers on Life, Love, and Lyrics?! Life was given to us by our parents. You have to respect the love of your Father and Mother because they gave you life. You have to pass that life on. Make sure you enjoy it because it’s not for long. Love is something we should all experience. There are different genres of love, but the main thing is to love yourself; then you’ll be able to offer that love to others. People will tell you that they love you, but don’t like or love themselves. When that person says that ‘they love you,’ they can’t be believed because one cannot love another unless they love themselves. When I say love yourself, I mean really go inside and find out who you are and find out what’s there and love it! As for lyrics, Jamaican men are filled with lyrics – they’ll kill you with it! Bunny Rugs album ‘Time’ will be out at the end of August. It will be available in retail stores, iTunes, Amazon and all CD retailers. Third World’s album ‘Patriot’ features collaborations with Tessanne Chin, Tarrus Riley, Marcia Griffiths, Dean Fraser, Damian & Stephen Marley and more! Both albums make perfect gifts!
For more information on Bunny including discography and tour information, visit www.bunnyrugs.com Third World will be performing at the Montreal International Reggae Festival on August 20 and 21 at The Old Port. For more details, visit www.montrealreggaefest.com
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