September issue 2016

Page 1




CONTENTS SEPTEMBER 2016 FASHION 10

14

Ladybird Loves 1205’s Spring/Summer 2016 Collection Ladybird Loves Adam Selman’s Spring/Summer 2016 Collection

PHOTO SHOOT

28 It Doesn’t Get More Stylish Than That

GLAMOUR

34 How to Perfect your Eyeshadow 36 4 Home Remedies for a Healthier Looking Nails

INTERIOR

42 Easy Affordable Tips for Renovating your Home!

TRAVEL

48 4 Arab Destinations that Beat Europe! 2 | SEPTEMBER 2016

WELLNESS

50 Here is How you Could Manage your Asthma Tips for Breathing Right During your Exercise 51 Tips for Breathing Right During your Exercise 52 4 Exercises for a Stronger Back! 54 Best Foods that Aid your Digestion! 58 Are you a Hardgainer? 60 Balance your Life

COOKING

62 7 Dash Diet Recipes for Lowering your Blood Pressure

RELATIONSHIPS

68 No Death Cards For Cheating Hearts

SOCIETY

76 Rania Roushdy: The Woman Who Made a Statement out of Her Wheelchair!



L A DY B I R D Owner/Founder ZEYAD SOROUR Editor-in-Chief ISMAIL MARZOUK Managing Editor NOHA KANDIL Sales & PR Director NAIRA EL LAMEI Marketing & Project Director SAMAR ZAKI Art Director EMAN SALAMA Graphic Designer NADA AL AZZEH Graphic Design Intern HANA ISSA Financial Director HAITHAM HAMOUDA Distribution AHMED ABOU EL ELA, AHMED FAWZY, MOHAMED ABD EL NASSER & ALAA HUSSEIN

Scan it & get connected to our facebook fanpage to get all our tips, updates and news! FOLLOW US ON: Ladybird Fashion & Lifestyle Magazine @Ladybirdmag 4 | SEPTEMBER 2016

23 Emad El Din Kamel St., Nasr City, Cairo, Egypt Tel/Fax: (+202) 22627533 www.ladybirdmagazine.com Distributed by Al-Ahram Association

IN EVERY ISSUE: Editor’s Letter P.8 Fashion News p.17 Trend of the Month p.18 Style Zoom in p.20 Shopping Pages p.22 Egyptian-Made p.24 Fashion Fact Sheet p.25 Shopping Cart p.26 Products We Recommend p.38 Pieces we Love p.40 Travel Packages p.44 Why eat this p.56 Entertainment News p.72 Art & Culture p.74 Horoscope p.78 The Best, The Top, The Must Know! p.80 Happenings p.88 On Spot p.90



CONTRIBUTORS

Yasmine Shahine

Noura Hassaballa Nutritional Consultant Bachelor of Science in dietetics & nutrition, Northern Illinois University, USA. With great passion, she decided to pursue her successful career here in Egypt as a nutritionist, with the mission of raising awareness for a better healthy eating, in addition to being one of the presenters of Dr. Chef on MBC 4. Noura is also the founder of diet rite nutrition center. For more advice, please contact: noura.hassaballa@gmail.com Facebook: Noura Hassaballa

Life Coach An Associate Certified Life Coach (ACC) by the International Coach Federation (ICF). At the begining of her coaching career, she engaged herself in ONE on ONE coaching and through the years she developed her own tailor-made coaching programs for people and companies to develop their potentials and awareness. Email: yshahine@whycoachegypt.com Facebook:YasmineShahineLifeCoaching YouTube:YasmineSLifeCoaching

Lauren K. Clark

Writer A graduate student at the American University in Cairo, from Atlanta, Georgia. She completed her undergraduate studies at Spelman College. Her areas include anywhere from fashion, beauty, women's studies, travel, and multiple others. For advice, please contact: Email: iclark1903@aucegypt.edu

Amina Metwally Contributors Pages: • • • •

6 | SEPTEMBER 2016

34 How to Perfect your Eyeshadow 58 Are you a Hardgainer? 60 Balance your Life 68 No Death Cards For Cheating Hearts

A certified Makeup Artist from Academy Of Freelance Makeup in London “AOFM. “Worked in Corporate for 10 years, quit to pursue a childhood passion. Specialized in Day, Night , Fashion , Natural Beauty and Wedding makeup. Worked with the makeup team on The Maison Yeya fashion show, and currently worka as a Makeup Instructor, teaching basics of makeup techniques.


LE DECK IS BACK, TRANSFORMED AND READY TO EMBARK YOU ON A CULINARY JOURNEY. OUR MICHELIN STAR CHEF LAURENT PEUGEOT & EXECUTIVE CHEF JORDAN PROT WILL CREATE MASTERPIECES JUST FOR YOU. FOR RESERVATION CALL 011 411 000 12

3 El Thawra Council St. Zamalek, P.O. Box 732 El Orman - Giza 11518 - Cairo - Egypt Tel. +202 2737 3737 E-Mail: h5307-sb2@sofitel.com www.sofitel.com/5307


Editor’s Letter

INCOMPLETE...

I

I’ve heard a story on a TV about a young guy, an inspiring artist, who sadly died in an accident, and his family were telling his story, saying that he was living the “time of his life” the period before his death. They remember him saying that although he was thankful because of all the doors that got opened to him, he couldn’t help but feel worried and almost certain that this won’t last long, and he was unfortunately right! For some reason this story got stuck in my head, and I couldn’t help but overthink about the irony of it all. They say that life is a series of ups and downs, and that we just have to cope and take what life throws at us; to embrace the good and accept the bad, and that this is the only way that leads to a healthy life. Although it makes perfect sense to me to do so, I just can’t make my peace with it! I can’t comprehend the whole “the good must be followed by a bad” pattern. How would someone enjoy the ups of life, knowing that a down phase is coming their way? I am struggling with accepting the fact that our sense of joy and fulfillment is destined to be incomplete. I know I sound gloomy, and I apologize for that; but I always take advantage of this letter to share my thoughts with you, hoping that some of you would relate, and totally understanding that others might not even get what the hell am talking about. Bottom line is, life can will take its toll on us! I mean it is what It is; there is nothing much we can do about it. And while I feel helpless sometimes, I do my best to be prepared for what’s coming my way; and I try to be positive, or at least act like it; even though it could be a challenge. So I urge us all to embrace the incompleteness of life; and to do so I believe the key is to learn to rationalize and moderate our feelings, and realize that nothing lasts forever. By doing that, we will end up toning down our expectations and giving everything its right share of emotions. Only than one could live a healthy life...

Noha Kandil 8 | SEPTEMBER 2016



LADYBIRD LOVES

Fashion

1205’s

Spring/Summer 2016 Collection

10 | SEPTEMBER 2016

Knowing for its smooth lines and delicate textures, 1205 has managed to wow us again with its simple yet graceful Spring/ Summer 2016 collection. 1205's Designer, Paula Gerbase, is known for her spectacular eye for detail and refined cuts, and her SS'16 collection says it all. All the items convey practicality and elegance with cuts that flatter a woman's body.



12 | SEPTEMBER 2016



LADYBIRD LOVES

Fashion

Adam Selman’s Spring/Summer 2016 Collection

14 | SEPTEMBER 2016

"Young and fresh" is how we want to describe Adam Selman' Spring/Summer'16 collection. Inspired by the 60's and 70', Selman has perfected a collection that suits summer like no other. From the all-white outfits to the playful prints and spot-on cutouts, the Texas-raised designer has sure nailed this season's hottest looks.



16 | SEPTEMBER 2016


FASHION NEWS adidas Women’s Only PureBOOST X is a Must-Have! At the start of the year, adidas launched PureBOOST X, the first women’s only running shoe that combines innovative performance and style. Since then, the distinctive shoe design with the unique floating arch has been seen on the feet of some of the most recognized women in the world – from influencers to royalty to Olympic athletes.The petite, adaptive silhouette of PureBOOST X wraps the foot in style and rests it on a full length bed of thousands of energy infused BOOST™ foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.

Willow Smith is the Newest Face of Chanel! The apple doesn’t fall far from the tree, and Willow Smith is the perfect proof ! The daughter of Hollywood’s favorite power couple, Will Smith and Jada Pinkett Smith, is paving her way to stardom and has just been chosen as the newest face of the infamous French fashion house. Karl Lagerfeld, head designer and creative director of Chanel, is known for his distinguished fresh choices of aspiring young stars, and Willow Smith is just perfect for the job. The 16-year-old model-to-be is known for her statement style and spot-on fashion choices, and we just can’t wait for her very first campaign.

Kenzo Fall-Winter 2016/17 Got a Unique Approach KENZO woman for Fall-Winter 2016/17 approaches life with nonchalant conviction. She tackles every adventure with an open mind and with respect for where she has previously tread. Much like KENZO woman, the French fashion house wanted to create a collection which observes some of the houses most notable codes but drives forward with an irreverent appreciation for what’s to come.

SEPTEMBER 2016 | 17


Fashion

STELLA MCCARTNEY M.I.H JEANS CHAMBRAY DENIM JUMPSUIT JUMPSUIT AVAILABLE ON AVAILABLE ON NET-A-PORTER.COM FARFETCH.COM

HILARY DUFF

TREND OF THE MONTH Jumpsuits and Overalls TIPS: OLIVIA PALERMO

• A cropped top looks great under a pair of overalls; and it’s very convenient for those of you who don’t like showing too much skin. • Rock ankle boots with a cropped jumpsuit/overalls, and you’re set to make a statement with your outfit! • Denim jumpsuits and overalls work best in the morning. • Opt for darker shades and rich materials for evenings outings.

GALVAN VELVET OFF SHOULDER JUMPSUIT AVAILABLE ON FARFETCH.COM GALVAN SIGNATURE CORSET JUMPSUIT AVAILABLE ON FARFETCH.COM

SOLID AND STRIPED LINEN JUMPSUIT AVAILABLE ON NETA-PORTER.COM TAYLOR SWIFT

18 | SEPTEMBER 2016


Editorial Features IN THE PRESENCE OF THOUSANDS OF FANS AND ADMIRERSHUAWEI CONSUMER BUSINESS GROUP SPONSORS AMR DIAB’S CONCERT AT NORTH COAST

C

airo, August 20, 2016 – Last Friday, Huawei Consumer Business Group sponsored Amr Diab’s Vodafone “Red” concert that was held at North Coast. Huawei did this out of eagerness to take an active role in supporting culture and the arts in the communities in which they operate, emphasizing on the importance of entertainment and art and its role in achieving the advancement and development of society. Huawei granted two of Amr Diab’s biggest fans the chance to take pictures with the superstar backstage, using a Huawei smartphone camera. The concert was attended by many businessmen, artists and celebrities from the entertainment sector, along with

all his biggest fans, who had a special red carpet entrance organized by Huawei. George Li, the director of the Egypt office for Huawei Consumer business group stated: “Huawei is always working to support entertainment and arts in all its forms because its importance in the life and culture and progression of societies. Huawei is always keen to participate in the biggest and most important events in Egypt, whether for fashion, film or music.” The superstar Amr Diab presented a variety of his most loved songs like “Shawakna” and “Raseef Nemra Khamsa”, in addition to new singles from his new album entitled “Ahla W Ahla” that has been appraised and loved by many.


Fashion

Style ZOOM IN BY: SALMA LOAY SARAH TAHA WEARING MINT EMBELLISHED CONTRAST DRESS FROM TED BAKER

RAMY RAINIER WEARING GREYBLACK BASEBALL JACKET FROM POLO RALPH LAUREN

20 | SEPTEMBER 2016

HUDA ELMUFTI WEARING BLACK PLATFORM MULES FROM H&M


FARAH GALAL HOLDING BLUE ENAMEL BAR CROSSHATCH TOTE BAG FROM TED BAKER

OLIVIA CULPO STYLED IN SERPENTI FOREVER BAG FROM BVLGARI

SAHAR FOAD WEARING NAVY BLUE BLOUSE WITH STAND-UP COLLAR FROM H&M NOHA ELSHERBINY WEARING MULTICOLOR SEQUINNED PATCHES T-SHIRT FROM ZARA SEPTEMBER 2016 | 21


Fashion H&M

H&M

GET IN SHAPE

with Style

Y

ou style says a lot about you; it is what sets you apart from everybody else. Unfortunately many women often lose their style when it comes to sportswear; they dress for comfort not paying attention to the overall look. We believe this has to change! No matter what shape you are, there are numerous modish options to choose from; and here are some ideas to get you started...

H&M H&M

Oysho

ADIDAS PUREBOOST X Stradivarius STRADIVARIUS 22 | SEPTEMBER 2016


Oysho

OYSHO

H&M OYSHO STRADIVARIUS

STRADIVARIUS

H&M

STRADIVARIUS

STRADIVARIUS

STRADIVARIUS

OYSHO

OYSHO STRADIVARIUS

PUNTO ROMA SEPTEMBER 2016 | 23


Fashion

EGYPTIAN-MADE!

I

n the middle of all this fashion hustle and bustle going on in our country, only few has managed to leave a mark with their creativity and passion. So we decided to shed the light on those who successfully stood out with their hard work and authentic talents; in an attempt to support our local community and encourage such inspiring figures, who help put Egypt on the fashion map.

OKHTEIN FACEBOOK: OKHTEIN \ INSTAGRAM: @OKHTEIN YOU CAN FIND OKHTEIN PRODUCTS AT POP-UP SHOP, DOWNTOWN, ROAD 90 - NEW CAIRO

THE SAHARA COLLECTION FACEBOOK: THE SAHARA COLLECTION \ INSTAGRAM: @THESAHARACOLLECTION YOU CAN SHOP THE LATEST COLLECTIONS AT THE SAHARA COLLECTION’S STORE, BRAZIL ST., ZAMALEK

ZANG FACEBOOK: ZANG \ INSTAGRAM: ZANG_EG YOU CAN FIND ZANG’S COLLECTIONS AT VIRGIN MEGASTORES

24 | SEPTEMBER 2016


FASHION FACT SHEET B

efore the evolution of fashion weeks and runways, fashion houses used to make lowprofile fashion parades for their VIP clients.

T

he most popular bag named after a celebrity is “Kelly Bag”; a Hermès trapezium-shaped bag that was first designed in 1935, and was later named after Monaco Princess Grace Kelly, who made it popular in 1956.

T

he very first New York Fashion Week was held in 1943, with the purpose of shifting attention from the French fashion designers to the Americans during World War II.

H

ouse of Lanvin is the oldest Parisian Fashion House, and was founded in 1889 by Jeanne Lanvin.

T

T

he whole plus-size clothing concept was introduced in 1900s. when Lane Bryant, the American women’s clothing retailer, began trading and producing items for Expectant Mothers.

T

he Chuck Taylor All-Stars Converse was first produced in 1917 and named after Basketball Player and Converse’s Salesman Charles Chuck Taylor, who played a major role in the development of its design.

he Little Black Dress, aka LBD, was redefined to be a timeless must-have fashion item by Coco Channel back in 1926, when her futuristic LBD design was featured in Vogue.


Fashion ROKSANDA LEIGHTON SILKBLEND MUSLIN MAXI SKIRT AVAILABLE ON NET-A-PORTER. COM FOR EGP 16,463

*All prices are subject to change

KUBORAUM ‘MASK A2’ SUNGLASSES AVAILABLE ON FARFETCH.COM FOR EGP 4,518

ERIKA CAVALLINI RUFFLED FLORAL PRINT BLOUSE AVAILABLE ON FARFETCH. A.F.VANDEVORST HIGH COM FOR EGP 1,796 WAIST TAILORED TROUSERS AVAILABLE ON FARFETCH.COM FOR EGP 3,532

CHLOÊ ‘KERREN’ TAPESTRY KILIM SLIDERS AVAILABLE ON FARFETCH. COM FOR EGP 6,570

ASTLEY CLARKE SPINEL FIRE ELEMENT DOUBLE ROW BIOGRAPHY BRACELET AVAILABLE ON FARFETCH.COM FOR EGP 1,350

TWIN-SET FLORAL PRINT TROUSERS AVAILABLE ON FARFETCH.COM FOR EGP 1,712

GIANNICO ‘BRUSH’ PUMPS AVAILABLE ON FARFETCH.COM FOR EGP 4,976

GIUSEPPE ZANOTTI PATENT-LEATHER SANDALS AVAILABLE ON NET-APORTER.COM FOR EGP 6,346 26 | SEPTEMBER 2016

MIU MIU LACE AND ORGANZA-TRIMMED CADY MINI DRESS AVAILABLE ON NETA-PORTER FOR EGP 18,443

BALMAIN OPENWORK BUSTIER TOP AVAILABLE ON FARFETCH.COM FOR EGP 8,667


Treat Yourself to the Ultimate inside and outside Egypt Adventure Bali, Indonesia

Budapest, Hungry

6 days / 5 nights From EGP 8,000 per person in a double room.

6 days / 5 nights From EGP 5,500 per person in a double room.

Package Includes: • 5 nights at Citadines Kuta Beach Bali 4 stars. • Daily breakfast. • Economy class ticket. • Transfer from airport / hotel/airport.

Package Includes: • 5 nights at Rubin Wellness & Conference Hotel 4 stars. • Daily breakfast. • Economy class ticket. • Transfer from airport / hotel/airport.

Package Excludes: • Optional tours. • Visa and insurance services. • Personal expenses. • Tips and portage. • Any extras incurred at the lodges/hotel.

Marsa Allam, Egypt

Package Excludes: • Optional tours. • Visa and insurance services. • Personal expenses. • Tips and portage. • Any extras incurred at the lodges/hotel.

Hurghada, Egypt

5 days / 4 nights EGP 3,300 per person in a double room.

4 days / 3 nights EGP 1,495 per person in a double room.

Package Includes: · 4 nights at Novotel Marsa Allam. • Half board basis. • Economy class ticket. • Transfer from airport / hotel/airport.

Package Includes: • 3 nights at Mövenpick Resort Hurghada. • Daily breakfast. • Al taxes and service change.

Package Excludes: • Optional tours. • Visa and insurance services. • Personal Expenses. • Tips and portage. • Any extras incurred at the lodges/hotel.

Package Excludes: • Optional tours. • Visa and insurance services. • Personal Expenses. • Tips and portage. • Any extras incurred at the lodges/hotel.

BOOK NOW


It Doesn’t Get More Stylish Than That


Photo shoot credits

Photographer: Daniel Salib Photography Model: Nour Aboulela Make Up : Warda Mohamed Hair: Kriss beauty salon Outfits: adidas Originals

SEPTEMBER 2016 | 29


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Glamour

How to perfect your BY: AMINA METWALLY

Eyeshadow Prep & Prime:

Good eyeshadow application starts with good preparation, choosing the right pigmentation and ends with the right application.

Apply an eyeshadow primer as it creates a barrier between your skin and makeup, it seals the oils of your skin away from eyeshadow for long lasting wear. By doing this you will avoid creasing. One of my favorites is the Urban Decay primer potion.

Your choice of brushes: Avoid as much as you can the use of sponge applicators as they don’t hold the product to be able to apply it. Instead pick a stiff flat brush to apply the eyeshadow on your entire lid, then have a blending brush which is softer to be able to apply and blend darker shades. Use a pencil brush to apply eyeshadow to your lash line. 34 | SEPTEMBER 2016

Choosing your eyeshadow: When choosing your eyeshadow it all comes down to texture, the most pigmented eyeshadow is the loose one yet it’s the most difficult to control while applying it. Cream shadows are easier to apply and control yet they crease really quickly, so the best texture as a beginner in eyeshadow application is the compact powder one. You don’t have to buy all eyeshadow colors of course but you should at least have 3 shades of the color used, this way you can create different looks with light , medium and dark eyeshadow. If you’re opting to a more natural look then choose earth colors or some neutral colors for your look.


Editorial Features THE WESTIN CAIRO GOLF RESORT AND SPA KATAMEYA DUNES A HEAVENLY RETREAT OF WELL-BEING IN CAIRO

A

t The Westin Cairo Golf Resort & Spa - Katameya Dunes, every aspect of your stay is designed to ensure that you leave feeling better than when you arrived. From innovative programs to revitalizing amenities, everything is for a better you. The hotel relaxing facilities set the stage for an energizing stay, inviting every guest to relax and reset.

and surrounding areas.

Located inside “Katameya Dunes Compound”, the city’s high end residential compound. A sanctuary of wellbeing amidst bustling Cairo tucked away in this fast emerging, upscale, integrated lifestyle enclave in New Cairo, where “people in the know” escape to discover a “Better You”.

Westin Cairo has a state-of-the-art meeting and weddings Facilities, with three function spaces including a ballroom with panoramic views of the golf course, ideal for productive meetings, elegant events and unforgettable weddings.

The Westin Cairo Golf Resort and Spa Katameya Dunes has a wide range of rooms; including135 rooms and suites nestled amidst a golf course with refreshing views of breath taking fairways featuring all of the brand’s signature services and amenities such as the world renowned Heavenly® Bed and reinvigorating Heavenly® Bath experience. Westin Cairo includes two distinctive dining venues providing a variety of culinary options alongside the brand’s nutrient-rich and delicious SuperFoodsRxTM menus. You can head to PALOMA, an all Day Dining Restaurant serving International cuisine, and designed with a deep inspiration of nature. For some fun, pass by DUNES BAR, a 110 seats bar, where LED screens are scattered throughout the bar for the ultimate experience. Enjoy your Shisha in the open air where the low seating is tailored for customers who enjoy a well prepared cocktail, decent glass of wine and a great meal. Moreover, there is the In-pool bar that services the Pool deck

You don’t want to miss WestinWORKOUT® Fitness Studio, which is a 24-hoours Fitness Studio featuring the Westin New Balance Gear Lending Program, in order for you to create a customized workout during your stay. The spacious first-class gym is well equipped with a variety of energizing cardio, strength and stretching options, along with supplies to keep you hydrated and entertained.

Westin Cairo is committed to helping you keep up with your fitness, health and beauty routine. Heavenly Spa by Westin, is a 3000 square meter Heavenly Spa offering a complete and holistic approach to well-being with relaxing treatment rooms, whirl pool, sauna, steam room and much more. The Heavenly Spa by Westin is a serene environment where guests can enjoy revitalizing spa experiences that are not only physically relaxing, but psychologically and emotionally uplifting. Last but not least, when it comes to Golfing, Westin Cairo is the place to go! A 27 hole Sir Nick Faldo designed Golf Course configured into two Championship Golf Courses and a state of the art Golf.


Glamour

4

Home Remedies for a Healthier Looking Nails Green Tea

Coconut Oil Coconut oil is a great ingredient for healing nail infections and healing brittle ones. Apply warm coconut oil to your nails and massage them for 5 minutes; do it once in the morning and once before sleep for more effective results.

Milk with egg yolk

Soak your hands in a mixture of warm milk with egg yolk for 10 minutes. It will give your nails a whiter appeal and help strengthen them. 36 | SEPTEMBER 2016

Soak your fingers in a bowl of green tea for 5 to 10 minutes, two times a week. For faster results, add coconut oil to the green tea and massage your nails with the mixture.

Olive Oil with Lemon Juice Mix 1 tablespoon of lemon juice with 3 tablespoons of olive oil. Warm up the mixture, then soak you fingers in it for 10 minutes, and then massage your nails for several minutes and leave it overnight.


Now Open

5 Abou El Feda st., Zamalek For reservation : 02 273 703 80 Tavolino Zamalek

Tavolino SEPTEMBER 2016 | 37


Glamour

MAC BLACK TIED EYE SHADOW GOOD LUCK TROLLS

MAC HAUTE CONTOUR ZAC POSEN Powder Blush

ORIFLAM POSSESS EAU DE PARFUM

THE BODY SHOP POMEGRANATE SOFTENING FACIAL WASH

MAC PREP + PRIME 24-HOUR EXTEND EYE BASE

SEAN PAUL GAULTIER CLASSIQUE FRAGNANCE

38 | SEPTEMBER 2016

Products We RECOMMEND

ORILFAME THE ONE LIP SPA CARE LIP BALM

THE BODY SHOP OLIVE BODY SCRUB

THE BODY SHOP DEODRY DEODORANT STICK COOL & ZESTY

MAC NIGHT CRAWLER LIP PENCIL - BROOKE CANDY


L’OREAL LUMINO CONTRAST SHAMPOO

TANGLE TEEZER BLOW STYLING BRUSH

L’OREAL PRO FIBER RECOVER MASQUE

L’OREAL BEACH WAVES WILD STYLERS SPRAY

THE BODY SHOP MORINGA BODY SCRUB

TANGLE TEEZER COMPACT STYLER GOLD HAIRBRUSH

THE BODY SHOP HEMP BODY BUTTER

ORIFLAME NOVAGE ANTI-AGING SKIN CARE LINE

THE BODY SHOP L’OREAL CAMOMILE GENTLE VITAMINO COLOR EYE MAKEUP A-OX CLEANSING REMOVER CONDITIONER SEPTEMBER 2016 | 39


E V O L e w S E PIEC It’s always a good idea to break the norm. A good example is that In & Out dining Set with a bench instead of chairs.

IN & OUT DINING SET

NEWBORN BEDROOM AVAILABLE AT IKEA DESK WITH DRAWERS PINK AVAILABLE AT IKEA

When it comes , to kids’ space d versatility an ould sh ce storage spa ur yo f be at the top o a . L st priorities’ list ld want thing you wou uff is your kids’ st ur messing up yo home. 40 | SEPTEMBER 2016

CABINET WITH SHELF UNIT AVAILABLE AT IKEA


MARINE-SHAPES CERAMIC VASE AVAILABLE AT ZARA HOME TV STORAGE COMBINATION AVAILABLE AT IKEA CUSHION AVAILABLE AT IKEA

TV STORAGE COMBINATION AVAILABLE AT IKEA MULTICOLOURED CERAMIC VASE AVAILABLE AT ZARA HOME BEDROOM AVAILABLE AT IKEA

PLAIN BLACK FRAME SET AVAILABLE AT ZARA HOME

You have to add a personal touch to your home; a great way to achieve that is through adding pictures of your family and loved ones. Opt for a set with different frame sizes, to or a statement design ur add a hint of style to yo collection.

How convenient it is to have a goodlooking home gadget? This stateof-the-art floor lamp is equipped with a built-in charger for your smart-phone!

BLUE POINTED FRAME AVAILABLE AT ZARA HOME SEPTEMBER 2016 | 41


Interior

Easy Affordable Tips for Renovating

your Home! W

ho said you need to demolish your home in order to renovate it?! As long as there isn’t a serious problem in your house, you better save your money and use your imagination instead. Make use of what you already have and play around a bit; you’ll be amazed by the difference that little alterations could do to your home. Here are some tips to help you out:

SHUFFLE YOUR CARPETS It might seem negligible, but carpets can make a lot of difference to a room. Shuffle your carpets around and change their placements. If you want a more spacious appeal, opt for small-sized carpets or even remove them altogether. Also, you don’t have to choose a color that entirely matches your furniture; add a bit of contrast to give your place an edge.

ADD NEW SHADES OF LIGHT Lighting is an essential part for any household, and fortunately for us there are numerous affordable ways to use lighting in our favor. First, you have to keep in mind that not every spot in your house has to be well-lit; so think functionality and start focusing on small corners and areas. For instance, you can replace chandeliers with floor lamps or table lamps instead; mixing of lighting sources would definitely add sophistication to your home. And these days lamps come in all shapes, sizes and colors, so you should make use of that and make a statement with your choices, instead of sticking to the traditional nude shades. 42 | SEPTEMBER 2016


WALL ART No matter how beautiful and pricy your wall art is, you’ll eventually get sick of looking at the same tableau over and over again. So instead of picking a gigantic expensive classic piece, which Egyptian households are big fans of, opt for a simple more modern choice, which you won’t have a problem replacing one day. Frequently changing your wall art will give your space a fresher look. You can choose frames with different sizes and colors, use a nice patterned wall paper, hang a nice personal piece of art, etc. The choices are limitless here.

PATTERNS AND COLORS Going plain will always be the safe choice, but what’s the fun in that? Adding a pop of color to your home will add vividness and energy to your household. And you can still play it safe through choosing little items, like patterned cushion covers, bright-colored placemats, or a customized set of colored coasters.

SEPTEMBER 2016 | 43


Travel

TRAVEL THE WORLD

ADHA SPECIAL DESTINATION: BEIRUT LEBANON Agency: Travco Holidays Duration: 6 Days/5 Nights Dates: 12-17 September 2016 Price: Starting from EGP 4999 PACKAGE: Day 1: Cairo - Beirut • Departing Cairo for Beirut. Upon arrival you will be met, assisted then transferred to the hotel for check-in. • The rest of the day will be free at Leisure. Day 2: Beirut • Optional tour in Harissa, Jeita and Byblos. Day 3: Beirut • Free day at leisure. Day 4: Beirut • Optional tour in Baalbeck, Anjar, Ksara. Day 5: Beirut • Optional tour in Beiteddin, Deir El-Kamar and Arz ElBarouk Day 6: Beirut • Departing Beirut heading back to Cairo. • Package Includes: • Roundtrip economy airfare on Egypt Air regular flights, including taxes. • Accommodation for 05 nights at a hotel of your choice on bed and breakfast basis. • Airport transfers on arrival and departure. 44 | SEPTEMBER 2016

• Meet & Greet at Beirut international airport upon arrival. • Panoramic City Tour of Beirut upon arrival from the airport to the hotel . • Tour leader with the group. PACKAGE EXCLUDES: • Any item not mentioned in the package includes section. • All personal items such as, beverages, room service, laundry, telephone calls, etc. • VISA for LE 450 per person


DESTINATION: DUBAI UNITED ARAB EMIRATES Agency: Travel Choice Egypt Duration: 6 days/5 nights Price: Starting from EGP 4200 per person PACKAGE INCLUDES: • 5 nights accommodation in a standard room on bed and breakfast basis. • Round trip economy class airline ticket on EgyptAir, daily departure. • Travel insurance coverage for the package duration.(maximum 65 years old) OPTIONAL TOURS: • Dhow Cruise (dinner included) ( Adult: 30 USD ) • Atlantis Aquaventure Full day Excluding transfers ( Adult: 70 USD ) w • Evening Dubai desert safari ( Adult: 41 USD )

DESTINATION: LIMASSOL - CYPRUS Agency: Travel Choice Egypt Duration: 6 days/5 nights Price: Starting from EGP 5500 per person PACKAGE INCLUDES: • Accommodation 7 nights during July & August or 5 nights during September in a standard room on bed and breakfast basis. • Round trip economy class ticket based on chartered flights. (Schedule is subject to continuous change). • Flight Taxes. • Round-trip transfers airport/ hotel/airport. PACKAGE EXCLUDES: • All rates exclude visa cost. • Extra optional tours. • Tips. • Any extras in the hotel. SEPTEMBER 2016 | 45


DESTINATION: BUDAPEST AND VIENNA - HUNGARY, AUSTRIA Agency: Travco Holidays Duration: 8 Days / 7 Nights Dates: 13 - 20 September Price: Starting from EGP 8400 PACKAGE: Day 1: Cairo - Budapest • Departing Cairo for Budapest. Upon arrival you will be met, assisted then transferred to the hotel for check-in. The rest of the day will be free at Leisure. Day 2: Budapest • Optional half day city tour Budapest. Day 3: Budapest • Optional tour to Szentendre. Day 4: Budapest - Vienna • Early transfer by bus from Budapest to Vienna. Free day at Leisure. Day 5: Vienna • Optional half day city tour Vienna. Day 6: Vienna • Optional half day Vienna Woods Heiligenkreuz monastery including boat in the largest subterranean lake in Europe . Day 7: Vienna • Optional full day to Salzburg or Bratislava. Day 8: Vienna - Cairo • Depart Vienna heading back to Cairo. PACKAGE INCLUDES: • Roundtrip economy airfare on Egypt Air regular flights, including taxes. • Transfer by coach between Budapest & Vienna. • 3 nights accommodation in Budapest including breakfast & Hotel taxes. • 4 nights accommodation in Vienna including breakfast & Hotel taxes. • Airport transfers in Budapest and Vienna. PACKAGE EXCLUDES: • City Taxes or any item other than mentioned in the package. • Any item other than mentioned in the package. • VISA for LE 1200 per person 46 | SEPTEMBER 2016


Editorial Features

Soma Bay: Changing the Face of the Red Sea

H

urghada has become the hearth of Egypt’s tourism attracting hundreds of thousands of guests every year. Among its glittering string of coastal gems, Soma Bay sparkles the brightest as the epitome of sun-drenched luxury. Diverse and colorful as its clientele, Soma Bay hosts five star luxury hotels, up-scale residential developments, a vibrant marina, as well as Gary Player’s signature golf course and the ‘World Luxury Spa’ award winner of the year Cascades Spa &Thalasso. Soma Bay’s continued commitment to promote Egypt’s tourism industry has driven it to extend its master plan in 2015, earning it Cityscape’s annual award for the top ‘Community, Culture & Tourism Project’. Over the past year, Abu Soma Development Company (ASDC) has recorded several unprecedented achievements that are transforming Soma Bay’s breathtaking landscape into an international destination of choice. From installing a sustainable solar power plant to light the entire bay and upgrading visitors internet experience to 210 MB to a 40,000 m2 extension to the existing marina introducing Soma’s vibrant Boulevard; the project is strategically becoming a global universe in its own right. Soma Bay offers a variety of contemporary living options, such as the Golf/Marina Apartments and

Soma Reef 1. To meet the rising demand for investment opportunities, Soma Bay has also launched an attractive portfolio of residential projects to conceive breathing spaces of elegance that resound with nature all around. Globally celebrated as a lively seaside destination synonymous with world-class hospitality, the resort has successfully converted La Residence Des Cascades into Westin Hotel, welcoming on board an internationally acclaimed haven of tranquil elegance, as well as a colorful variety of branded residences. It has also signed a ten year contract extension with Robinson’s Club Hotel, renovating more than 300 rooms and upgrading its spa to invite more travellers to indulge in an exciting five-star resort experience where every detail guarantees to surprise and delight. Ensuring there’s something for every taste, Soma Bay has launched its stylish So Bar for cocktail enthusiasts, Kempinski’s La Pergola Restaurant for those in search of an exquisite culinary experience, as well as Kempinski’s state-of-the-art Conference Center boasting fully equipped meeting rooms to cater to those traveling for work. Soma Bay has also made a name for itself in 2016 as an exclusive host for major international events. Its Cascades Gary Player Golf Course has hosted the Egyptian Golf TrophyTournament, Mercedes National Golf Trophy Tournament and the Turkish Airlines World Cup. Moreover, the resort has hosted AlGanoob’s Annual Music Beach Festival and Back to life Easter Festival to brining the legendary Dire Straits Experience to Egypt for the first time last January, reviving an original era of rock. On October the 7th, Soma Bay will be the first to bring Jenny Berggren the voice of Ace Of Base and Thomas Anders of Modern Talking to Egypt, offering guests pre- and post concert parties culminating in an ultimate Pop weekend experience you do not want to miss. SEPTEMBER 2016 | 47


Travel

4

Arab Destinations that Beat Europe!

Alila Jabal Akhdar - Aman This mesmerizing resort got a tranquilizing power that would make you lose track of time! Located in Oman, with a fascinating view over Al Hajar Mountain, 2000 meters above sea level, Alila Jabal Akhdar is your go-to place to unwind and disconnect for a few days; and if you’re in a mood for some action, you can put your explorer helmet on, and embark on a journey of discovery down some amazing heritage sites surrounding the resort.

Wild Wadi Water Park - Dubai The summer heat is going down gradually towards the fall, and it’s the perfect time to hit Wild Wadi Water Park in Dubai, for some water-splashing fun with your family and loved ones. There is no doubt that when it comes to fun touristic attractions, Dubai is taking the lead, and setting the bar so high. A great example for that is the Wild Wadi Water park, located in Jumeirah, right in front of the infamous Burj Al Arab. At this amusing park, you don’t just get to enjoy state-of-the-art water rides, but you have the opportunity to indulge in a wide-array of attractions, including numerous dinning places and shops.

Matarma Bay - Egypt No matter how many other spots come to existence, Matarma Bay is still maintaining its reputation of being the hottest Escape in Ras Sudr; and some might even argue that it’s the best in Egypt! Book your sea view bungalow in Matarma Bay, and enjoy the serenity of the red sea. The ambiance there is therapeutic, with music on all day long. Moreover, Matarma Bay is the perfect spot for adrenaline junkies, as it offers all sorts of activities, like kite surfing and sailing.

Petra - Jordan

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Old will most definitely remain gold! The historic city of Petra has been standing tall since 300 B.C., and it’s an open-air museum for all those in love of history and culture. Nicknamed “The Rose City”, Petra will wow you with its pink naturally carved cliffs and numerous tombs and temples , which would take you on a journey back in time. The Siq, a gorge you have to pass in order to enter this ancient city, is a dramatic archeological wonder itself, and we’re just talking about the entrance here! Walking through The Siq will put you in the mood for the marvelous sites that are yet to come during your trip.


Editorial Features

MINI EGYPT PRESENTS A Limited COOPER S COUNTRYMAN Version. MINI is presenting a new and exclusive special edition of its COOPER S COUNTRYMAN model in the Egyptian market. The hot variant is clearly recognizable through some exterior and interior refinements, and will be available for a limited time to capture the spirit of the British marque. Launched in 2010 before receiving a facelift in 2014, MINI COUNTRYMAN’s success was hinged on offering a generous amount of room for both the front and rear seats to suit the lifestyle of the British brand’s customers, let alone accommodating enough luggage for a holiday weekend trip. The cargo room is roughly twice the size of that in the three-door MINI COOPER Hatchback. In this context, the COUNTRYMAN is bigger than the standard MINIs. Though MINI COUNTRYMAN or “the big MINI” has caused arguments among some of the loyal fans; mainly because of its bloaty style, many others saw it as an asset, and this compact crossover SUV was indeed a welcome addition to the

line-up range! Statistically speaking, the COUNTRYMAN has become MINI’s second most popular model after the Hardtop variant in the U.S. The MINI COUNTRYMAN is offered in two trim levels: the downto-earth, base COUNTRYMAN and the more performance-oriented COOPER S COUNTRYMAN. Under the sculpted bonnet of the entry-level COUNTRYMAN version lies a four-cylinder, 122hp 1.6-liter engine with 160 Newton meters of torque delivered at 4250 rpm. However, the sportier variant with the S moniker is powered by a turbocharged version of the previous engine, chugging out 190hp with 240 Newton meters of torque delivered at 4500 rpm. The engine is capable of propelling the car from Zero to 100km/h in just 7.5 seconds. The latest edition of the COUNTRYMAN range designated especially for the Egyptian market comes packed with many standard equipment. Those features include JOHN COOPER WORKS leather steering wheel with gearshift paddles, keyless ignition/entry, adaptive Bi-

Xenon headlights for the low and high beams, premium HARMAN KARDON audio system, Bluetooth Hands-Free Interface, rear-view mirror with automatic anti-dazzle function, and front passenger airbag deactivation system, among others. Speaking of the safety features, the newest member of the COUNTRYMAN range is equipped with a standard anti-lock system (ABS), electronic brake-force distribution (EBD), Cornering Brake Control (CBC), Dynamic Stability Control system (DSC), Dynamic Traction Control (DTC), and Electronic Differential Lock Control (EDLC), among others. Also, the compact crossover SUV can now be specified with six airbags, front belt force limiters and belt tensioners, ISOFIX child safety seat mounting system and a Park Distance Control (PDC) system. Customers can now get the new special edition of MINI COOPER S COUNTRYMAN with this mindboggling array of features at a very special price for a limited time.


Bulletins/Health

HERE IS HOW YOU COULD MANAGE

YOUR ASTHMA

Healthy Eating • Unhealthy diet makes you more prone to asthma attacks. • Start incorporating more fruits and vegetables into your diet, and avoid processed food. • Antioxidants properties found in food rich in magnesium and omega-3 fatty acids are essential for asthma patients. • Studies have also shown that Vitamins C and E are also very beneficial in asthma cases

There is No Shame in Inhalers! • You have to know the right way of using an inhaler, and don’t be ashamed of using it, even in public! • It’s better to always have it with you just in case you got an attack; it will help relieve the symptoms more quickly.

Choose the Right Exercise • Opposite to the common belief, regular exercise would actually help you keep your asthma under control. • Go for workouts with short/intermediate effort and durations, and there are tons of those; like walking, gymnastics, aerobics, kickboxing, as well as swimming.

Just Relax! Avoiding stress would directly reduce the frequency of your asthma attacks.


Bulletins/Fitness

TIPS FOR BREATHING RIGHT DURING YOUR EXERCISE During Jogging and Running: • The most effective way of breathing during running is what’s known as the 2:2 rhythm, in which you breathe in while taking two steps, and breathe out in the consecutive two steps. • Synchronizing your breathing with your running strikes would reduce the pressure organs exert on the diaphragm while running.

During Weight Lifting and High-Intensity Training:

During Yoga and Stretching:

• Try to breathe out during and right after you do the more demanding part of your training. • • Take a couple of breaths , then take one deep breath from your diaphragm , hold it, and finally exhale while doing the lifting.

• Yoga and stretching are all about relaxation, and the key to breathing right is to do it deeply! • Always inhale through your nose, and exhale either through your mouth or your nose.

SEPTEMBER 2016 | 51


Wellness

CURLS UP • Even though many use their arms to assist while doing curl ups, it’s better not to. It might be slightly harder, but it’s better to keep your arms resting by your side, so that the upperback muscles work effectively. • When you raise your head and shoulders, try to hold your position for 5 seconds, and repeat the same exercise for at least 7 times.

4

EXERCISES FOR A STRONGER BACK!

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PRONE TRUNK RAISES • Tightening your buttocks would make it easier for you to lift your upper shoulder and head. • Keep your leg stretched straight throughout the exercise. • Hold your position with your upper shoulder and head lifted for 10 seconds and repeat 10 times.

KNEE-TO-CHEST STRETCHES • This exercise is the most back-relaxing one. And it’s very simple; bend your both knees (or one knee each round) towards your chest and hold for 10 seconds. Repeat 10 times.

CAT-CAMEL EXERCISE • It might seem tricky at first, but the cat-camel exercise is one of the best ones for your back. Lie down with your hands and knees towards the floor (like a cat). Arch/round your back up till you feel it stretched (like a camel); hold for 15 seconds, and repeat 7 times.

SEPTEMBER 2016 | 53


Bulletins/Nutrition

BEST FOODS THAT AID YOUR DIGESTION! Apples Cumin

Like it or not, Cumin without a doubt is another miraculous ingredient that would greatly ease your digestion. Cumin increases Liver's production of bile, which as a result facilitates the breakdown of fats.

Lemon/Lime

If you’re looking for a quick relief, then lemon water would definitely do that for you. Lemon water helps cleaning your body from harmful substances, and therefore promotes healthier digestion process.

Apples are known for its rich nutritional value. This magical fruit contains all sorts of minerals, like potassium, magnesium and phosphorous; in addition to vitamin C and A, folate and pectin. And this is just to name a few. All those components aid digestion and promote a healthier intestinal function.

Bananas

This fruit doesn’t just taste good, but it also has a great nutritional digestionaiding content. Bananas have a high percentage of fiber, which aids the digestion process. Also, this sugary fruit is known for its high potassium content, which is very beneficial for electrolytic and intestinal functions.

Sweet Potatoes

Sweet Potatoes are rich in minerals, such as manganese, which has antioxidant characteristics stimulating a better digestion process. Sweet Potatoes also help in treating many bowl diseases, like ulcers


Have it at Your Home

5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek.

FOR DELIVERY CALL: 0101-222-8818 OR 02-2737-2551


Wellness

Why Eat This? Quinoa

• 2013 was announced as the “The International Quinoa Year” by the UN, due to its marvelous nutritious content. • Quinoa contains flavonoids, such as Quercetin and Kaempferol, which are plant-based antioxidants with great anti-inflammatory properties. • It has also been proven that Flavnoids found in quinoa lessen the risk of getting certain types of cancer. • Quinoa is rich in fiber, which helps control and reduce cholesterol levels and blood sugar. • Quinoa has a very high protein percentage, containing all the

essential amino acids necessary for building muscles and repairing tissues, as well as balancing hormones and enzymes of the body. • This healthy ingredient is very convenient for those who want to lose weight, as its rich fiber content helps keep you fuller for longer. • Quinoa contains iron, which is very beneficial for those suffering from anemia, as it promotes the production of red blood cells and hemoglobin. • Magnesium found in quinoa is a very good source of energy, and it also helps in controlling anxiety and relieving muscle pain.

5 Word Answer

Do you suffer from brittle nails? Fish, oysters, yogurt, watermelon, and berries

Super Food...

Salmon

Do you suffer from brittle nails? • In addition to its delicious taste, Salmon is known for its numerous health benefits. • Salmon helps enhance your mood and reduce the risk of depression, thanks to the Omega-3 Fatty Acids found in it; which is an essential component for a healthy nervous system and brain function. • Pregnant women are advised to eat salmon, as studies have shown that it improves babies’ cognitive abilities, due to its richness in DHA, aka decosahexaenoic acid, which is the building block of the central nervous 56 | SEPTEMBER 2016

system. Moms are also advised to feed their children salmon at young age. • High levels of DHA, Omega-3 Fatty Acids and EPA found in salmon, promote cardiovascular health and prevent many related diseases. • Salmon is also rich in Vitamin D, which helps regulate the absorption of phosphorus and calcium, and helps in preventing a wide range of diseases, such as multiple sclerosis, certain types of cancer and type 1 diabetes.

Fix with Food

If you suffer from weak brittle nails, then you need to increase the iron content in your diet; try eating more spinach, eggs, beans, and nuts. Also, protein is essential for healthy nails. Stat including foods that have high protein percentage in your diet; like red meat, fish, and lentils. Moreover, foods that are rich in antioxidants help repair damaged cell, and therefore promotes healthier nails. Such foods include blueberries, blackberries, cranberries, beans, and artichokes. In addition to that, Studies have showen that foods rich in magnesium are very effective for treating brittle nails; like whole grains, avocados, yogurt, dark chocolate, and bananas.


Editorial Features

A TALK WITH PHILIPPE BOSSERT

Executive Chef at the Cairo Marriott Hotel

on the quality of the product and ingredients, and the remaining 40% is based on the cooking skills and the knowledge. Also, effective communication is a must.

YOU HAVE A VERY RICH RESUME; CAN YOU TELL US HOW IT ALL STARTED FOR YOU? The start was in France, when I was 16 years old. My father is a chef, I grew up watching him cook, and I wanted to be a chef just like him. So I went for a 3-week internship at L’Auberge de l’ill, Alsace - France, a 3- Michelin Star establishment; this is when I realized that cooking is what I want to do for the rest of my life. YOU’VE COOKED TO SOME OF THE MOST PROMINENT FIGURES IN THE WORLD. ANY STORIES YOU WOULD LIKE TO SHARE? I remember the time I cooked for Vladimir Putin when I was in Russia. My General Manager back then called me around 2:00 o’clock in the afternoon, telling me I have to cook for a top VIP personnel who is coming on the same day, but he doesn’t tell me who! So I got everything ready, and all of sudden Vladimir Putin arrives. And no he doesn’t want to eat in the place we set for him, but instead he wanted to eat on the roof. So, we had to redo everything à la minute. It was a bit challenging yet an unforgettable experience. IN YOUR OPINION, WHAT DIFFERENTIATES A GOOD CHEF FROM A BAD CHEF? Knowing the difference between a good-quality product and a bad-quality product makes all the difference in my line of work. I believe 60% of a chef ’s work is based

WHAT DO YOU THINK MAKES CAIRO MARRIOTT HOTEL STAND OUT? Cairo Marriott is a huge establishment, which requires a great effort in terms of management. I also believe that Cairo Marriott Hotel is very open-minded in many aspects, like staffing, management tools used, etc., which adds value to their hospitality. HOW DO YOU FIND THE BALANCE BETWEEN THE FRENCH CUISINE INFLUENCE AND THE EGYPTIAN TASTE? I try to mix both, the Egyptian and French cuisines together. For instance, we’ve just developed a new menu for Saraya Gallery, and I made a Mulukhiya dish with scallops, prawns and open ravioli, instead of the traditional Mulukhiya with Chicken; it tastes really nice. FINALLY, WE WANTED TO KNOW IF YOU HAVE DEVELOPED ANY NEW RECIPES OR MENUS SINCE YOU’VE ARRIVED TO CAIRO MARRIOTT HOTEL. We launched a new menu for The Bakery, in which we added a new range of sandwiches, and new dishes for the pastry as well; like the President Cake, which has been a best-seller since it was introduced. In addition to that, we have just created a brand new menu for Saraya Gallery, with a French bistro theme. The Beef Tartare is a must-try on the new menu. I am generally working towards making the menus more rich in terms of quality rather than quantity.


Wellness

Are you a Hardgainer? BY: NOURA HASSABALLA

While some people are struggling to lose the extra pounds, others are struggling to gain it. It’s so easy to wonder how anyone could have a hard time gaining weight while so many are trying to lose the extra pounds and keep it off. Who is a Hardgainer? Individuals who naturally have smaller frames with little muscles, body fat, and lighter bone structure. They normally have a poor appetite and are weaker in regards to muscle strength. Most people think that hardgainers have a very fast metabolism or they just don’t digest food well. Truth is, they think they are eating much, but in reality they aren’t.

Reasons why they aren’t putting on enough weight? 1. Lack of Food: They are eating one to two meals per day. 2. Wrong Food: They may think they are eating healthy, but in fact there are not eating any calorie dense food that will help them gain the weight, like good fats and carbs. 3. Too Much Cardio: They spend hours at the gym doing cardio and not eating enough; in that case they will never gain the weight. 4. Avoiding fat: Not eating enough fats will not make them reach their goal. They should gain the weight first, then lose the fat latter. 5. Not planning their meals and snacks: A common mistake that hardgainers do is skipping meals. By skipping meals they give their body a chance to start burning muscles. Hardgainers should eat more frequently. Foods like proteins, complex carbs, and healthy fats such as nuts will help them reach their goal faster. 58 | SEPTEMBER 2016


How can you gain the weight?

1.

Eat every 3 hours: That doesn’t mean eating burgers and fries all day; however, they can gain weight the healthy way. Each meal should include complex carbs, protein, and fats. Must consume more calories than their body needs for its daily maintenance and activities, creating a calorie surplus.

2. 3.

Eat protein in each meal: Protein should be in the form of lean meat, chicken, turkey, fish and whole eggs. If there is insufficient protein in the diet to maintain the internal organs, the body will take protein from lean muscle tissue. Protein should comprise about 35 percent of the total calories, with 40 to 60 grams per meal.

Get enough fat: Saturated fats play an important role in the production of the muscle building hormone testosterone. Omega-3 and 6 essential fatty acids play an important role in many body processes and are essential for good health. Use coconut oil. This saturated fat contains medium chain triglycerides, which the body can use for energy during intense workouts, sparing calories from carbohydrates which can go toward weight gain. About 15 percent of the calories should come from fat.

4.

Intense weight training: Using heavy weights with low repetitions like eight to twelve on the major muscles like chest, back, shoulders, and legs will definitely help bulking up. Workouts should be focused on the bench press, clean and press, bent over rows, dead-lifts and squats. Whole body workouts shouldn’t last more than one hour.

5.

Eating right after the workout: A lot of energy and nutrients are lost during the workout and have to be replenished as soon as possible to accelerate recovery and muscle growth. Quick digested simple carbs and protein are a good option for a post workout snack.

6.

Increase appetite: Regular exercise, eating breakfast, not skipping meals will naturally adjust the person’s appetite where they feel hungry frequently. The key is to know what to eat and when to eat it for optimum results. SEPTEMBER 2016 | 59


Wellness

BALANCE BY:YASMINE SHAHINE

Almost all of us are fully aware that a person with a well-balanced life has greater ability to focus and target his energy and capabilities towards achieving life goals. The real challenge here is to know what to answer yourself when you start complaining and saying “how can I do it in the midst of everything that is going on in my life?” Or when you say “Easier said than Done”!!! The key here is all about understanding one main concept…. Don’t try to change everything around you at the same time. Instead take baby steps until you find what really works for you and what doesn’t… Let me give you some tips that you could make use of in order to have a balanced life: • Surround yourself as much as you can with positive people, ones that can really give you moral support. Constant complainers, negative and whiners will do nothing except put you down and tell you that it’s impossible to live a balanced happy life. • Take some time to really look into your life and how you are feeling about it. The most important thing is to be honest to yourself, and see which areas that you have been too focused on and which areas have been neglected.

60 | SEPTEMBER 2016

• Find time for yourself and spend sometime alone. Even though it is one of the hardest tips yet it’s considered one of the most effective ways to get in touch with yourself and realize the importance of your own happiness. During this quality time with yourself, do anything that makes you feel peaceful even if that means starring into the wall! Just be you! • Learn to say NO! As long as you are allowing everything to keep flowing into your life, you will never be able to balance anything cause simply you are not a robot. Just say no to anything that you find is not essential in the time being, even if some people around you won’t be happy about that.

• Have fun.. In the midst of our busy life, many times we forget to laugh, have fun, make jokes and be silly sometimes. Having fun is actually one of the main factors of having a balanced life, always find time for it; it’s one of the top priorities. • Connect with the ones you love. Spending quality time with your family and friends is really important to keep your life balanced. The toughest punishment that is given to prisoners is locking them alone in a cell without anyone to talk to!! Don’t allow your life to fall into that trap. When you are with your family or friends, actually talk with them, connect and interact, you will really feel alive!


YOUR LIFE • Watch out closely for your health. None of the above can be ever achieved if you are not in good health or shape. Eat well, sleep and exercise. • Never allow yourself to say I CAN’T, say I’LL Try and I WILL. Balancing your life is the most important factor that can keep you really happy. If you are happy, everyone that you care for will be happy too! Once you go through the above closely, now is the time to grab a piece of paper and put down your priorities, focus on your goals and start to write your own life balance plan.

SEPTEMBER 2016 | 61


Cooking

7

Dash Diet Recipes for Lowering your Blood Pressure

Banana Nut Pancakes Ingredients: 1 cup whole wheat flour 2 tsp baking powder 1/4 tsp salt 1/4 tsp cinnamon 1 large banana, mashed 1 cup 1% milk 3 large egg whites 2 tsp oil 1 tsp vanilla 2 tbsp chopped walnuts

Directions:

1. Mix all dry ingredients in a large bowl. Combine milk, egg white, oil, vanilla and mashed bananas in another bowl and mix until smooth. 2. Combine wet ingredients with the dry and mix well with a spoon until there are no more dry spots. Don't over-mix. 3. Heat a large skillet on medium heat. Spray cooking spray to lightly coat griddle. 4. Pour 1/4 cup of pancake batter onto warm griddle for each pancake. When the batter starts to bubble and the edges begin to set, flip the pancakes. Repeat with the remainder of the batter.

62 | SEPTEMBER 2016


5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek. For delivery call: 0101-222-8815 or 02-2737-2552


Apple Yogurt Coleslaw Ingredients: 4 cups green cabbage, thinly sliced 1 medium granny smith apple, unpeeled and chopped 1/2 cup carrot, shredded 1 cup plain low-fat yogurt 1 teaspoon sugar 1 Tablespoon lemon juice (fresh or bottled) 1/2 teaspoon celery seeds 1/4 teaspoon salt Pinch of pepper

Directions: 1. Combine cabbage, apple and carrots in a medium bowl; toss well and set aside. 2. In a separate bowl, combine remaining ingredients to make the sauce; mix well. 3. Pour sauce over cabbage mixture and toss gently. 4. Cover and chill for 8 hours, serve with a slotted spoon.

Applesauce French Toast Ingredients: 2 eggs 1â „2 cup milk 1 teaspoon ground cinnamon 2 tablespoons white sugar 1â „4 cup unsweetened applesauce 6 slices whole wheat bread

Directions: 1. In a large mixing bowl, combine eggs, milk, cinnamon, sugar and applesauce. Mix well. 2. Soak bread one slice at a time until mixture is slightly absorbed. 3. Cook on lightly greased skillet or griddle over medium heat until golden brown on both sides.a 4. Serve hot.

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Easy Cheesy Enchiladas Ingredients: 2 cans (15 ounces each) black beans, drained and rinsed 1/2 cup salsa 1 1/2 cups shredded cheese, reduced fat 8 10-inch whole wheat flour tortillas 1 can (15 ounces) enchilada sauce

Directions: 1. Preheat oven to 350 degrees. Lightly oil or spray a 9 inch by 13 inch baking dish. 2. Mix beans, salsa, corn, and half of the cheese together in a bowl. Spoon about ½ cup of the bean mixture into each tortilla. 3. Roll the tortilla and place seamside down in the baking dish. 4. Pour enchilada sauce over the tortillas and sprinkle with remaining cheese. 5. Bake for 15-20 minutes, or until hot. Refrigerate leftovers within 2 hours.

Almond-Chicken Pear Salad Ingredients: 2 cups cooked boneless, skinless, chicken breasts, cut in 1/2-inch cubes 1/2 cup green pepper, sliced lengthwise 1/4 cup diced celery 1/4 teaspoon salt 1/2 cup low-fat plain yogurt 2 tablespoons reduced-calorie mayonnaise 1/2 teaspoon prepared mustard 1/4 teaspoon ground ginger 2 fresh NW Pears, Comice, Anjou

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or Bosc cored and cut in 1-inch cubes Lettuce 2 tablespoons toasted slivered almonds

Directions: 1. Toss together chicken, green pepper and celery. Sprinkle with salt. Combine yogurt, mayonnaise, mustard and ginger; add to chicken mixture. Gently mix in pears. Serve on individual lettuce-lined salad plates. Sprinkle with almonds.


Fish Tacos Ingredients: Fish 2 pounds cod fillets 3 tablespoons lime juice (about 2 limes) 1 tomato, chopped 1/2 onion, chopped 3 tablespoons cilantro, chopped 1 teaspoon olive oil 1/4 teaspoon cayenne pepper (optional) 1/4 teaspoon black pepper 1/4 teaspoon salt Slaw 2 cups red cabbage, shredded 1/2 cup green onions, chopped 3/4 cup nonfat sour cream 3/4 cup salsa 8 6-inch corn tortillas

Directions: 1. Preheat oven to 350 degrees. 2. Rinse fish and place on rack in baking dish, to drain fat off fish. 3. Mix lime juice, tomato, onion, cilantro, olive oil, peppers, and salt and spoon on top of fillets. Cover loosely with aluminum foil to keep fish moist. Bake 1520 minutes or until fish flakes. 4. Mix cabbage and onion; mix sour cream and salsa and add to cabbage mixture. 5. Divide fish among tortillas. Add 1/4 cup of slaw to each. Fold over and enjoy! Refrigerate leftovers within 2-3 hours.

Blackened Chicken with Berry Salad Ingredients: 1 teaspoon blackening spice mixture 4 ounces boneless, skinless chicken breast 1 cup romaine lettuce

Directions: 1. Rub chicken breast with spice mixture, grill until internal temperature is 165°F. 2. Make the salad base with romaine lettuce strips. Top with a variety of vegetables, such as grated carrots, radishes, pea pods, tomato, peas, pepper strips, red cabbage. Then top with a mix of berries, including raspberries, sliced strawberries, and blueberries. 3. Slice the grilled chicken breast into strips and place on top of the salad. Top with your favorite oil and vinegar or raspberry vinaigrette dressing. (Note, to keep sodium low, be sure the spice mixture is salt-free, and use dressings with low sodium).

Sources: www.Dashdiet.org www.dashdietoregon.org SEPTEMBER 2016 | 67


Relationships

NO DEATH CARDS FOR CHEATING HEARTS The Saving of a Marriage When the Cheating Has Occurred

T

ill death do us part. . .or so that is the saying? That promise, taken on the day of the wedding. That promise(as the great Tracey Chapman would say)where couples made the unwritten rule. “You can never leave me. . .” At least that’s the reminder, when the two of you realize that the marriage life isn’t so grand as you thought it would be. The arguing, pet peeves,and certain habits, that make you wish you could take a magic wand and re-create a new life for yourself. A new you, and a new dude! Sit on it. Wait on it. Reflect. Think on it, and feel the beauty of living in dream world. Feelin’ good? Good! Because now that we are back in reality, it is best to figure out the real makings of a marriage or relationship. Or. . .to save a relationship when betrayal has reared its ugly head. CHEATING! Every man and woman’s nightmare. One of abuse and pain. Having to deal with the anguish of knowing that your husband or wife has intimately known another person, during your bond. Another man has known your wife. Another woman has been with your husband.

68 | SEPTEMBER 2016

By: Lauren K. Clark

The spiritual bond and sacred trust of your marriage has been shattered! “Till death do us part. . .” Continuing to repeat this phrase in your mind, as you or your husband contemplate divorce! Yes. Divorce! D-I-V-O-R-C-E! It sounds real good, and it makes you feel as if you do have a way out of this painful betrayal. The easy way out. . .Then again you did take a vow, didn’t you? Did you treasure that vow? Did you really mean those words? Or was it something that you merely said to get married? The truth of the matter is that

CHEATING, hurts like hell! Pure hell! It’s not fun, and it is not a laughing matter. Agony and pain become part of the dilemma, and much of it comes from the imagery that goes into your head, as to how the affair took place. And then the questions arise? Is she/he better than you? What could have gone wrong? A mental pile up of all your so-called “flaws,” and your “inadequacies,” in being unable to satisfy your partner becomes a bad, film replay. Continuing to add more games of torture to the health and stability of your overall psyche, one question takes a roller coaster ride through your mental state. Is your marriage worth it? Yes, is it


truly worth the pain of having to fix what has been broken? The pain of knowing that you no longer have that trust, and the splinter of knowing that you have to go through that pain all over again, if you want to save your marriage. Much more agonizing than the issue of cheating, itself. You feel that you have to replay images of your partner and his/ her lover engaging in intimate acts (and even emotional acts) that you thought was the bond of your sacred union.Again. . .is it worth it? That is the first recognition. During moments of anger and

rage, it is so easy to throw in the ring. And take that “ring off,” as Beyonce would suggest.Your wedding ring, that is. Do youstill have the love and passion foryour loved one? Yes or No. This is crucial to have because truth be told, it is going to beneeded. Because in your journey to re-new this vow, called love, it is important to usethat love for a patient journey that you will have to partake in. So, if you have decided to continue on with your marriage, then let the conversation begin. The anger, frustration, and rage you feel for your partner, BABY.

. LET EM’ HAVE IT! Because you deserve to be heard, and they deserve to GET IT! From there, the WORK begins. And it is one of conversing, relaying your fears and distrusts over and over again. If you cheated, please note that until trust is re-established your partner will be calling to check where you are, and asking the questions. But those are the consequences! And if you want to save your marriage, you have to deal with it. So DEAL! And as you are dealing, take your time in creating a new you, and new. HEARTS in your DECK OF CARDS!

SEPTEMBER 2016 | 69


Editorial Features An Insightful Talk With Mr. Gerhard E. Mitrovits Newly Appointed General Manager at Royal Maxim Palace Kempinski of 8 years. Then I got back to Europe, and meantime new markets had emerged like Russia and China, where I spent some time as well. After China, I wanted to come back closer to Europe, and it was clear it had to be somewhere in the Middle East. Then Egypt came as a suggestion, and I came back.

IS IT IMPORTANT TO HAVE THIS KIND OF EXPOSURE IN YOUR LINE OF WORK? It depends. I have a colleague who spent 30 years in a hotel in Geneva; he was very successful, and he has one market, the Saudi market; it filled his hotel, so it worked perfectly for him. That being said, this would not satisfy me personally, because I believe culture differences give you such a big advantage; it’s priceless. I sit with people, one Russian, one Chinese, and one is Arab, and I can make sure that they all communicate friendly with each other, because I understand exactly what one should say to the other, and what each one wants to hear. The most important thing is to work with open eyes, open ears, and be open-minded to change. Then it’s easy.

ARE THERE GROUND RULES THAT YOU FOLLOW, REGARDLESS THE HOTEL YOU’RE MANAGING?

YOU HAVE A VERY RICH EXPERIENCE IN DIFFERENT PARTS OF THE WORLD. CAN YOU TELL US MORE ABOUT IT? I’ve been working in the hospitality sector for more than 40 years. For me it was very essential when I turned close to 30’s that I shouldn’t spend all my career in Europe, because if I stayed I wouldn’t have gotten the culture difference and the seasoning of international clients. I had to leave to be a good general manager. Back then there were four areas in the business, Europe, US, Middle East, and southern Asia; and I managed to cover all the areas over the duration

There are ground rules that I made my own. It might sound arrogant, but I want to make this clear. A good general manager has to be an expert in 4 areas minimum. A general manager can’t know little thing about everything and manage the process; it doesn’t work. I sit in a meeting with managers from various departments, if you don’t know details, things will happen without you knowing. You have to be able to see areas for development as well.

YOU’VE WORKED IN EGYPT FOR YEARS BEFORE; IT MUST BE VERY SPECIAL FOR YOU TO COME BACK. Yes it is. I had a very good picture about what’s happening through my Egyptian friends. I can see the development and how the scene has changed. When I came back to Cairo it was like almost coming home. I


was received with open arms and got to meet old friends.

TOURISM IN EGYPT HAS SEEN BETTER DAYS. HAS THAT AFFECTED YOUR DECISION TO COME BACK? AND HOW IS THE CURRENT SITUATION AFFECTS YOUR STRATEGY AND TACTICS? It didn’t. The only thing that would’ve affected my decision is knowing that Egypt is perceived safe. Your family should be safe that’s the most important thing. Regarding the current tourism situation, for us it’s not that bad, because we’re corporate business district. We’re going for high-end small groups, and they always come. If you look for high end groups, say 10 to 15 people, you’ll find that it’s much easier for them to go anywhere. We try and focus on the changing travel habits; vacation is becoming more precious, so our main target is to offer the highest value possible to our segments. Egypt is hopefully coming back and tourism will kick in sooner or later; this will give us a big boost.

WHAT HAVE CHANGED IN EGYPT, IN TERMS OF THE HOSPITALITY INDUSTRY? When I was here there was only 8 or 9 hotels in Cairo; today you have around 60 hotels. So the number of hotels increased, which is a positive thing of course. Meanwhile the market became smaller, which increases the severity of the competition; Hotel go overprice, which is not very healthy. There is always a danger when there is a biased market, because you make less income, which reflects on everything. For instance you can’t change your carpet every 5 years, you change it every 8 years instead. Also, on the long run, employees

and managers get used to the fact that the income is not coming fast. It turns into a habit, then when money comes in, they don’t even use it.

IN YOUR OPINION, WHAT MAKES ROYAL MAXIM PALACE KEMPINSKI STAND OUT IN A SUCH COMPETITIVE MARKET? We have several unique things in this hotel, and we compete in a lot of areas. Our pool area is very unique; we have the largest ball room. We also have a very good room product. I’ve seen most of our competitors, but ours ais the best. Every restaurant here has excellent food. We have an authentic Thai food; very nice food in Romanov grill, where they serve very good meet as well.

FINALLY, WE WANT TO KNOW THE MAIN AREA OF DEVELOPMENTS YOU’RE WORKING ON IN ROYAL MAXIM PALACE KEMPINSKI. Now we have a beautiful hotel we want to speed things up. The hotel was opened just 8 months ago, and the first year is really about checking the market and positioning ourselves. We have to establish ourselves clearly as one of the top two hotels in Cairo. I think we’re on our way to being the best hotel ; but we have to be realistic. To become the best hotel you need the best employees, the best product, and the best location. Our main market is the individuals market; it is the most rewarding financially. However, there are many other markets we need to target as well; you have to know the right time to go for the various markets; by doing that I believe we have a very good chance to becoming the top hotel in Cairo.


ENTERTAINMENT

NEWS

A FAN OFFICIALLY PROPOSED TO HAIFA WEHBE! During her latest concert in Beirut, one of Haifa Wehbe’s mega fans has stolen the spotlight by purposing to her on stage. He has done it all! He got down to one knee, grabbed her hand, asked her to marry him, and he just wouldn’t let go; despite her decent attempts to thank him for the gesture. Apparently, the gigantic bodyguards surrounding star aren’t enough to keep the frenzied fans away.

ARE MONA ZAKI AND AHMED HELMY HAVING THEIR 3RD CHILD? Rumors have been surrounding Egypt’s favorite celebrity couple for a while now, suggesting that they are having their third child. Zaki and Helmi have been married for 14 years, and have a 10 year-old daughter named Lily, and a 2-year-old boy named Selim. The whole rumors were triggered because of a picture that the 39-year-old actress posted on her social media account, which left fans speculating.

‘STARAC BEYOND’ IS A BLAST FROM STAR ACADEMY’S PAST ‘Starac Beyond’ is a new program that has just started airing, and which serves as the perfect teaser before the launch of the new season of Star Academy Arabia. The new program features former contestants of the hit show, where a camera follows them around, giving the fans an insider look into their daily lives. The show has been getting a good feedback, as it allows fans to follow up on their favorite participants.

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ADELE LATEST VIDEO TRIGGERS FANS’ FRENZY! Adele has posted a new video on her instagram account, and the fans went crazy! The 28-year-old English singer appeared in the video with zero makeup on, looking pretty sick, apologizing to her fans because she had to cancel a show due to her illness. The video has over 11 million views so far, and people can’t stop commenting with the ‘Get-well-soon’ wishes.

NEW REVELATION IN JOHNNY DEPP AND AMBER HEARD CASE! While the Pirates of the Caribbean star’s fans are still in denial about his domestic violence allegations, a new home video has surfaced showing Depp raging with anger and Kerr trying to calm him down while videotaping him in secret until he realized it and snapped while shutting it off. The person responsible for leaking the video is still unknown, and Kerr denied she was the one who did it. The couple got married last year, and just settled their divorce case with 7 million dollars settlement for Kerr, who donated all the money to charity.

WE REALLY WANT TO FOLLOW KIM KARDASHIAN’S NEW DIET The reality-TV star has wowed her fans with her fast weight loss following the recent birth of her son Saint. Kim Kardashian has been sharing her weight-loss journey since the start, with helpful tips and tricks that would benefit all her fans. She started by the popular Atkin-based plan, which basically excludes carbs and sugar. Then she followed it by a 1800-calories-per-day plan, which allows more food options and helped her shed the extra pounds even faster. SEPTEMBER 2016 | 73


&

ARTS CULTURE ARTWORK

Amr allam

MS ARTWORK

74 | SEPTEMBER 2016


LADYBIRD RECOMMENDS

MOVIE: Ghostbusters III

The 1980s’ blockbuster movie has just made a groundbreaking comeback! The movie gathers the top comedians in the business, including Melissa McCarthy, Kate Mckinnon, Kristen Wiig and Leslie Jones. The movie tells the story of four enthusiasts, who get together to fight an evil power following a ghost apparition in Manhattan.

BOOK: Harry Potter and the Cursed Child The 1980s› blockbuster movie has just made a groundbreaking comeback! The movie gathers the top comedians in the business, including Melissa McCarthy, Kate Mckinnon, Kristen Wiig and Leslie Jones. The movie tells the story of four enthusiasts, who get together to fight an evil power following a ghost apparition in Manhattan.

OUR PLAYLIST

1. Amr Diab - Ala Hobak 2. Yara - Ma Baaref 3. Justin Beiber - Love Yourself 4. James Bay - Let it Go 5. Shawn Mendes - Stitches 6. Marwan Khoury - Hobi Al Anany

MARK YOUR CALENDAR Artist: Sorour Project Location: El Sawy Culture Wheel Date: 17 September 2016 Time: 8:00 PM

SEPTEMBER 2016 | 75


Society

GET INSPIRED Rania Roushdy

The Woman Who Made a Statement Out of Her Wheelchair! Most of us human beings are easily broken. We often fall into the trap of self-pity , and use the challenges life throws at as an excuse for doing less and less; there is no point in denying it, we have all been guilty of doing that at least a couple of times in our lives. That being said, on the bright side, it seems that we often find our way back on track. God sends us glimpses of hope; sometimes in a form of signs, other times this glimpses of hope is another person, just like Rania Roushdy, the inspirational young Egyptian woman we're writing about here. 24-year-old Rania had it rough from the very beginning. She faced the harsh reality of being differently-abled when she was just 3 years old; and even though there were signs of hope of her walking or even standing someday, by the age of 19 it was certain that she will be confined with a wheelchair for the rest of her life. While many

in her place would've given up and dwelled in an everlasting cycle of self-pity, that was definitely not the case with this fascinating young woman. Instead, Rania Roushdy has decided to turn this so-called "disability" to an inspiring statement; she wanted to set an example to all those who might be struggling. Against all odds, Rania has taken on one of the toughest jobs in the world, modeling! This courageous daring human being has managed to break into one of the most judgmental industries; shattering tons of stereotypes while doing it... Who would've thought that a 20-something wheelchair-confined Egyptian veiled woman can do so much change, just by following her dream! The very inspirational Rania wanted to prove that nothing on this earth can confine a human's will, and that no matter how many NO's you hear, it only comes down to you to turn every single one to a yes.

"It's Not our Disabilities, It's our Abilities that Count." - Chris Burke 76 | SEPTEMBER 2016


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ENJOY OUR NEW SUMMER DRINKS! • Chillout Mall

• Sodic (westown hub) • Lpassage (Alexandria) • Court yard Maadi • New Cairo

• Cairo Festival City Mall • Tivoli Dome Heliopolis & Zayed • Maadi • Zamalek • Mall of Arabia • Heliopolis


HOROSCOPE Life: This month will give your self-esteem quite the boost. Use your enhanced confidence to resolve domestic issues and other problems you might be facing. Love: Try to enjoy the journey rather than focusing on the destination. During this month, many romantic opportunities will come into sight; just don't rush things. Career: Hard work pays off, and this month you will sure reap what you sowed. Fashion Tip: You're practical and like to dress for comfort, but don't let that get in the way of showing off your fashion accent. You have to do it with style!

Virgo

August 23 -September 22 LIBRA:

AQUARIUS:

GEMINI:

September is a month of surprises for you Libra. Not everything in life goes as planned, but don't regard this as a bad thing. Everything will work out just fine.

There are several opportunities for growth this September. You'll learn a lot and gain some knowledge which will lead to your recognition.

Your concentration and thoughts are quite sharp this month; you have to take advantage of that and try to translate your thoughts to comprehensible words that could be communicated to those around you.

SCORPIO:

PISCES:

Some unexpected things will take place this month, which you'll find hard to cope with. Just don't fear losing control, and learn to let go; it's for your best.

Get ready for some real excitement. Your social life will be flourishing this month; you'll be meeting new people and making some good friends. Be spontaneous and charm your way into others' lives.

SAGITTARIUS:

ARIES:

LEO:

Try to focus on yourself instead of those around. Don't look for support from your associates; instead, strive to be stronger on your own.

Sometimes you have to reach the bottom to bounce higher. You'll face some challenges, but you'll get through them stronger and with a more positive mindset.

Some domestic issues might be in the cards this month. Confrontation is a must, and you'll be forced to take some important decisions.

CAPRICORN: It's a month of renovations and newness for Capricorns. Embrace the change coming your way and enjoy the ride.

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TAURUS: You’ll be amazed by the amount of learning you could do by observing your surroundings. So pay attention to what’s happening around you, and learn to listen.

CANCER: Effective communication is a must resolve your issues; especially at home. Make sure your messages are loud and clear.



THE BEST THE TOP HOTELS

BEAT THE SUMMER HEAT AT THE NILE RITZCARLTON, CAIRO MEET THE TALENTED ZUMBA INSTRUCTOR OR PREMEDION SPA AT HILTON ALEXANDRIA KING’S RANCH! In your pursuit to attain a healthy and balanced lifestyle, Premedion Spa & Prevention center offers individual programs carried out by an internationally trained team. The spa team will help you realize the secret of well-being. Discover the innovative centers for rehabilitation, physical analysis, prevention, fitness, medical cosmetics and spa treatments. Their service is professional, creative and devoted. This summer, Premedion Spa brought you the esteemed zumba Instructor, Rommel. Join Rommel and you’ll experience zumba like you’ve never before! You don’t even have to know how to dance; just move your body and follow his lead. The more energy you bring to the class, the more Rommel will give back to you!

80 | SEPTEMBER 2016

Escape the summer heat and revitalize with a dip in The Nile Ritz-Carlton, Cairo’s open air Olympic-sized swimming pool. This vast swimming pool is surrounded by seventeen luxurious cabanas where guests can relax. With a vibrant summer palette, the cabanas infuse a laid-back charm to this place of distinction. Allowing a sense of exclusivity and spaciousness, the cabanas also offer guests a private area to relax and indulge in complimentary treats, while enjoying finest amenities by Asprey®. The pool is also a family friendly facility, where parents can rest and relax in a tranquil atmosphere while their children enjoy water games supervised by expert life guards, and select their favorite meals from The Ritz-Kids® menu. Additionally, the popular pool bar, The Patio, serves refreshments and light meals throughout the day and offers relaxed candle-lit dinners once the sun goes down.

A PERFECT EID BREAK AT SHERATON MIRAMAR Get together with your family and friends during Eid vacation to Sheraton Miramar El Gouna, which is known for its exceptional ambiance, magical mix of Arabian and Nubian architectural styles, with numerous facilities, including five swimming pools, health club, in addition to sauna and Steam. Enjoy an unrivalled oriental dining experience at oriental 1001 restaurant which is located on a separate island and indulge in the authentic Arabic mezzah, charcoal grilled specialties ,oriental desserts, wood fired Arabic bread oven and oriental entertainment during dinner time.


THE MUST KNOW!

UNFORGETTABLE EID AT ROYAL MAXIM PALACE KEMPINSKI The Royal Maxim Palace’s Eid packages start at EGP 1,599. Kids will be spoiled with surprising activities for all ages. At the famous Le Petit Royal Kids Club. Moreover, at Royal Maxim Palace Kempinski, you and your family will be able to take full advantage of the hotel’s fine outdoor pool facilities. Don’t miss the delicious cocktails and snacks provided by the Aqua Chill Pool Bar. The Lebanese ambience is ready for guests craving a unique taste! At the palace, you will have the chance to choose each meal and at a restaurant of your choice, including Lucca, the Italian restaurant; Romanov, the European grill restaurant; and Yana, the Southeast Asian restaurant.

CELEBRATE THE BLISSFUL EID AL ADHA HOLIDAY AT KEMPINSKI HOTEL SOMA BAY Treat yourself to a lavish stay with rates starting from EGP 1,000 per person per night in a double Lagoon View Room, including breakfast and dinner buffet at The View Restaurant with its sumptuous culinary delights and live cooking stations whilst serving the mouthwatering traditional specialties to satisfy all cravings. Experience an authentic Eid Al Adha festival with the wide range of entertainment programs at Soma Bay and themed nights at Sultan Bar and Lounge. Whilst your little ones enjoy fun games and activities at Kimo Kids Club, you can simply unwind and relax by the beach, sail aboard the stylish sailing cruises, surrender yourself to the magic of spa treatments or enjoy your free access to gym, sauna, steam bath and Jacuzzi.

EID AL ADHA AT INTERCONTINENTAL, HOLIDAY INN AND STAYBRIDGE SUITES CITYSTARS Escape to the welcoming atmosphere of Eid Al Adha at InterContinental Hotels Group Cairo Citystars, for four days of joyful celebrations from September 12th to 15th.Start the day at My Bakery for breakfast pastries, or visit Esplanade Restaurant, and enjoy the ‘sizzling’ ambience for a Mediterranean theme night on the Wednesday of Eid, priced at just EGP295*. You can also enjoy party time at Bellini, with its entertaining program. In addition, Al Khal will bring a traditional Egyptian flavour to the Eid festivities; Fayruz is open for its signature Lebanese cuisine, and for celebrations from the Far East, Shogun is all yours! While the Pool Bar is the perfect location under the palms to turn up the party revs. Head for The Lounge where there is an all-you-caneat open buffet and music. The spirit of the Eid celebrations will also fill the air at Holiday Inn Cairo Citystars’ restaurants, Windows, Indira, Star Corner and Pool Garden. Lasy but not least, Staybridge Suites Cairo Citystars will be celebrating Eid Al Adha by a themed breakfast for all families to enjoy. SEPTEMBER 2016 | 81


HOTELS

EAT WELL, MOVE WELL, FEEL WELL AND DISCOVER A NEW APPROACH TO WELLBEING WITH WESTIN HOTELS AT THE SCENIC MARASSI HOTSPOT IN NORTH COAST EGYPT The brand is set to debut in Cairo with its second hotel in Egypt, The Westin Cairo Golf Resort and Spa Katameya Dunes slated to open in October 2016. The Westin Lounge in the North Coast celebrates the brand and the momentum it is experiencing and introduces guests to signature brand experiences designed to inspire guests to embark upon a journey of well-being that makes them feel their best. With a brand positioning rooted in wellness for more than a decade, Westin Hotels & Resorts is dedicated to ensuring that guests leave feeling better than when they arrive. In March 2014, the brand launched The Westin Well-Being Movement – a global initiative designed to enhance the Well-Being of guests and associates with the introduction of a string of innovative partnerships and programs across the brand’s six pillars of Well-Being- Move Well, Sleep well, Eat Well, Feel Well, Play Well, Work Well. 82 | SEPTEMBER 2016

Frequented by the rich and the famous in summer, Martin’s Beach at Marassi in the North Coast is a popular and scenic getaway providing clean shores, panoramic sea views, a bustling atmosphere and an energetic vibe. At The Westin Lounge guests can experience the brand’s Eat Well program with cocktails from Crafted at Westin, engage in activities like a sort of biking workout that helps you to squeeze your own juice while cycling, from the brand’s Fresh by the Juicery program, get a taste of SuperfoodsRx, or Feel Well with a beach Yoga session or a relaxing spa or Move Well with a quick WestinWorkout with a fitness expert Holly Perkins video aided session. Guests are required to make reservations at least one day prior to enjoy exclusive access and benefits. They are welcome to post pictures and share their experience using the hashtag #WESTINSAHEL. To secure your space at the Lounge please email on spg.sahel@starwoodhotels.com or call 0120 780 0620. Follow #WESTINSAHEL and stay tuned to the latest happenings and celebrate this summer.


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CAMPAIGNS NISSAN CHALLENGES FASTEST MAN ON EARTH, USAIN BOLT, TO TAKE ON HIS TOUGHEST COMPETITOR YET Six-time Olympic gold medalist and Nissan Global Director of Excitement Usain Bolt has risen to numerous challenges on the track. Now, in Nissan’s digital campaign, “Bolt vs. Flame,” he faces an unprecedented challenger – fire. Release across Nissan digital channels, a twominute, documentary-style film shows Bolt being challenged in a fictional “Fire Research Laboratory” to contend against the speed of a flame. Bolt shares in the video what it feels like to be the fastest person on Earth and how he prepares to compete on the world’s biggest stage, saying, “I set goals for myself. My goal is to be the greatest.” The video, filmed in Bolt’s home country of Jamaica, also shows the sprinter driving his custom Nissan GT-R painted in “Bolt Gold.” Additional footage and behind-the-scenes videos featuring Bolt will be released over the next month. The campaign is being supported through a robust paid social effort across Brazil.

ORANGE EGYPT COMES WITH AN ENTIRELY DIFFERENT SUMMER THIS YEAR Orange Egypt prepared well to be with its customers in all what matters to them. It started by providing 19 outlets for the whole range of Orange services, along the North Coast including Alexandria, Marsa Matrouh, and Ras El Bar. With the aim of spreading joy and fun along the North Coast, Orange is celebrating its rebranding this year in a special and unique way through a huge promotional campaign, starting with interactive games and shows, and continuing with valuable gifts in all its outlets. As for beach sports’ lovers, the company is sponsoring four different beaches during the summer so that its clients can enjoy competing and participating in beach volley ball competitions. Improving young people’s skills received special attention from Orange, as it organized training courses during summer holidays for university students in Egypt. It hosted 89 students from different Egyptian universities to receive the required training in different sectors of the company according to their wishes and their majors. 84 | SEPTEMBER 2016

REEBOK INVITES WOMEN ACROSS MENA TO SHARE THEIR #PERFECTNEVER STORY WITH NEW ROUSEY VIDEO Global Fitness Brand Reebok revealed to the region its new chapter of its powerful Be More Human campaign, #PerfectNever. Announced through a video featuring worldrenowned athlete Ronda Rousey, the new campaign celebrates the ever-present reality of tests and contrasts facing women, and their inherent grace and ability to rise above and be the best versions of themselves. With a heritage firmly rooted in women’s fitness, the campaign honors Reebok’s longstanding commitment to pushing boundaries for women and reflects the brand’s ethos of Be More Human – pushing yourself out of your limits to maximize your human potential.


CAMPAIGNS

CARS

CELEBRITIES IN CAIRO SURPRISE UBER RIDERS Celebrities are surprising Uber riders all over Cairo, by turning up as drivers. Mahmoud El Esseily was accepting rider requests last week, entertaining his passengers by playing road games, sharing stories, calling friends, singing together, and more. All of this was a part of Tayarah’s first episode of the new hit online show “3ala Fein ya Negm?”. “At Uber, we want to use our technology to provide experiences and thought why not give our riders something to really remember, at the push of a button,” said Anthony Khoury, Uber Egypt GM.

DESTINATIONS

BAYSIDE: WHEN LUXURY MEETS SIMPLICITY Bayside, Hacienda Bay is THE destination this summer, if you’re looking for a place that combines the luxury of a 5 star hotel and the simplicity of a Cabana along with mouth-watering food then it’s the place for you. Bayside’s Restaubar is now serving all of Hacienda Bay a variety of delicious dishes, ranging from Italian cuisine to oriental breakfast, in addition to a delicious seafood menu. Saturdays are very special at Bayside as you’ll get to enjoy your dinner while listening to the nostalgic tunes of many amazing singers who come to join the fun every week. Bayside is right in front of the Mediterranean Sea, with the advantage of a luxurious pool where you can relax and let go of all your worries.

NISSAN BLADEGLIDER BRINGS CUTTING-EDGE INTELLIGENT MOBILITY TO LIFE Nissan Motor Co., Ltd unveiled the working prototype of its futuristic BladeGlider vehicle, combining zero-emissions with high-performance in a revolutionary sports car design. The vehicles, developed from concept cars first shown at the Tokyo Auto Show in 2013, have arrived in Brazil to symbolize future technologies that will combine Intelligent Mobility, environmentally-friendly impact and sports-car driving capabilities. The debut of the Bladeglider prototypes forms part of Nissan’s ongoing commitment to the development of zero-emission vehicles and new automotive technologies including autonomous drive systems and connectivity. Nissan already sells the world’s highest-volume zero-emission car, the LEAF, and is pioneering Intelligent Mobility systems that will be deployed in a range of vehicles over coming years. Moreover, The interior of the BladeGlider reflects the vehicles’ sporting intentions, with 4 point safety harnesses for each occupant. The seats offer exceptional support to sides and legs of the driver and passengers.

For reservations or more information, call +2012 81871466 SEPTEMBER 2016 | 85


RESTAURANTS CHEF JOE BARZA TAKES DINING TO NEW HEIGHTS AT CONRAD CAIRO’S OAK GRILL Celebrity Chef Joe Barza is partnering with Conrad Cairo’s culinary team to introduce modern Lebanese cuisine at renowned restaurant, OAK Grill at Conrad Cairo. In addition to including delectable modern Lebanese options, Barza will add a contemporary Arabian-Mediterranean touch to the menu. The acclaimed Chef Joe Barza has over 25 years of experience in the culinary field, specializing in Middle Eastern Cuisine.

FROM ASIA WITH LOVE AT FOUR SEASONS HOTEL ALEXANDRIA, EGYPT This year, August came with twice the fun at Four Seasons Hotel Alexandria with two special tastes that were presented within the culinary scene of the beloved city. Fish restaurant featured a Thai seafood promotion, while Fresca Café offered a sushi promotion. Thai cuisine is famous for its seafood selection, it consists of lightly prepared dishes with strong aromatic components and layers of flavors, also known for being spicy. Chef Seefah Ketchaiyo learned about the art of home cooking from her own father, and with his inspiration and her gift in cooking she took her passion to the test in the professional kitchens.

LA GOURMANDISE - FOUR SEASONS HOTEL CAIRO AT THE FIRST RESIDENCE, ANNOUNCES THE DEBUT OF NEW SUSHI MENU Four Seasons Hotel Cairo at The First Residence, a leading luxury hotel in Cairo introduces guests to its new sushi menu presented at La Gourmandise. The new sushi menu available daily from 5 pm is specially crafted by the resident Four Seasons Sushi Chef using the highest quality of the freshest raw fish to create a selection of new-style sashimi, innovative maki rolls that will certainly tease the palate such as three salmon skin, green tea tempura, kamekaz and tazuna sushi roll. The menu also includes all classic favourites such as spicy tuna and California rolls.

BAB EL-SHARQ – YOUR GATEWAY TO THE ORIENT AT THE NILE RITZ-CARLTON, CAIRO The Nile Ritz-Carlton, Cairo brings a world of mouthwatering flavours with Bab El-Sharq. Executive Chef Khaled Ibrahim and his culinary team has designed a tantalizing menu of classic dishes to be enjoyed in a sophisticated environment. Bab El-Sharq recreates traditional Arabic cuisines including signature grills and savory baked dishes. The menu will feature Chef Khaled’s piece de resistance – the ‘Pigeon Seafood’ – pigeon stuffed with shrimps and lobsters, allowing guests to indulge in a symphony of flavors. Enhancing the dining experience at Bab El-Sharq are many Oriental touches, such as the flavored shisha and the rich entertainment schedule. 86 | SEPTEMBER 2016


RESTAURANTS LE DECK BY LAURENT PEUGEOT RESTAURANT WINS THE WORLD LUXURY RESTAURANTS AWARD 2016 Le Deck by Laurent Peugeot restaurant, the FrenchJapanese fusion restaurant at Sofitel Cairo El Gezirah, has won the world Luxury restaurant -Egypt winner award at the World Luxury Restaurants Awards 2016. The World Luxury Restaurant award is based on the voting process which is totally unbiased as it is not undertaken by any jury or panel judges. Instead, it is based on the food experience as a whole, combined with aspects of service excellence, presentation, and quality and menu choices.

STORES

TECHNOLOGY

LA VIE EN ROSE OPENS A NEW BRANCH AT POINT 90 MALL The brand is proud to announce the opening of their most-recent branch in 5th settlements’ newest hot spot; Point 90 Mall. For over 30 years, the label has managed to understand women’s needs and cater for various groups of customers.”The La Vie En Rose team truly understands woman’s body and its curves.” saidBrand Manager. The brand fulfills its mission by offering an array of well-fitting bras and specialty lingerie selections designed for every silhouette, every look and every need. This summer, the La Vie en Rose collection is all about softness, fluidity, beauty, finesse and romance. From lovely pastel colors to delicate details, every piece has a touch of femininity and brings out natural beauty. Theseason’s must-have piece is the strapless backless bra, which answers the daily issue that countless women face. This innovative underwear allows all women to go out and about this season without thinking twice about any wardrobe malfunction.

LG V20, WORLD’SFIRST SMARTPHONE WITH QUAD DAC FOR BEST IN CLASS AUDIO LG Electronics (LG) announced that its forthcoming flagship smartphone, LG V20,will be the first smartphone in the industry to feature 32-bit Hi-Fi Quad DAC (digital to analog converter) capabilities, bringing a superior audio experience to mobile for the very first time. A Quad DAC delivers a crisp and clear sound that comes closest to a live performance when using compatible wired headphones. The sound is superior to that produced by atraditional DAC as it can reduce up to 50 percent of ambient noise levels.Videos taken with the V20 are accompanied by a soundtrack that cancapture the roaring sound of waves crashing on a beach or conversations among two individuals at a noisy party. LG worked closely with ESS Technology, a leader in highperformance analog and audio devices, to ensure that the Quad DAC, delivered the best audio experience for owners of the LG V20.

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ABRAJ MISR PAYS EGP 600 MILLION OUT OF 800 MILLION FOR “THE GATE’S” LAND PRICE.

AIR ARABIA REPORTS NET PROFIT OF AED 245 MILLION IN FIRST HALF OF 2016, AN INCREASE OF 3.5 PER CENT COMPARED TO LAST YEAR. WITH GREAT SUCCESS, LENOVO HAS CELEBRATED THE LAUNCH OF ITS 2016 HOLIDAY PRODUCT AT IFA.

DEMAND FOR CAMBRIDGE QUALIFICATIONS IN EGYPT HAS SOARED THIS YEAR WITH MORE THAN 110 SCHOOLS MAKING 70,000 EXAM ENTRIES FOR CAMBRIDGE QUALIFICATIONS - A 7% INCREASE ON LAST YEAR.

A RECORD 30,000 CAIRENES ARE NOW USING UBER TO EARN MONEY AS THEY DRIVE, MAKING THE EGYPTIAN CAPITAL THE FASTEST CITY IN THE REGION TO EMBRACE THE APP. LG ELECTRONICS (LG) HAS BEEN RECOGNIZED FOR THE SUPERIOR PERFORMANCE OF ITS SUPER UHD TVS BY STIFTUNGWARENTEST– ONE OF GERMANY’S LEADING PRODUCT RATINGS ORGANIZATIONS.

EGBANK MADE QUITE THE APPEARANCE THIS SUMMER IN THE NORTH COAST, WITH SMART AND INNOVATIVE SERVICES THAT CAUGHT THE ATTENTION OF EVERYONE. IKEA HAS SPENT A VERY SUCCESSFUL SUMMER IN AMWAJ SIDI ABDEL RAHAMAN - NORTH COAST; BEAUTIFULLY TURNING A VILLA INTO A SHOWROOM TO SHOWCASE ITS LATEST AND TRENDIEST SUMMER COLLECTION. 88 | SEPTEMBER 2016

NISSAN AND PLAYSTATION’S GT ACADEMY LIVE EVENTS CONTINUE IN NORTH COAST - PORTO MARINA, SAN STEFANO - ALEXANDRIA, MALL OF ARABIA AND CAIRO FESTIVAL CITY. ORANGE HAS ANNOUNCED ITS 6TH EDITION OF THE ‘ORANGE SOCIAL VENTURE PRIZE 2016’, ENCOURAGING ENTREPRENEURS WITH NEW START UPS.

“CAPITAL GROUP PROPERTIES” SIGNS MOUS WITH MAJOR INDUSTRY PLAYERS FOR ITS FLAGSHIP REAL ESTATE DEVELOPMENT IN EGYPT “ALBUROUJ”.

IN A LEADING INITIATIVE, JUHYANA – THROUGH ZABADO - CELEBRATED THE FIRST ACCOMPLISHMENT SCORED BY THE EGYPTIAN ADVENTURER GALAL ZEKRI CHATILA, WITH DONATIONS DIRECTED TO ROOF HOUSES IN UPPER EGYPT.

EMIRATES NBD EGYPT HAS DELIVERED ANOTHER SET OF SOLID FINANCIAL RESULTS, WITH A 41% YEAR-TO-DATE NET PROFIT INCREASE WAS RECORDED FOR H1-2016, TOTALING EGP 496M.


ETIHAD AIRWAYS’ LUXURIOUS DREAMLINER COMMENCES SERVICES INTO SHANGHAI.

BRITISH AIRWAYS SUPPORTS THE EGYPTIAN TRAVEL MARKET THROUGH KEY TRAVEL PARTNERSHIPS FOLLOWING A TRADE WORKSHOP HELD IN CAIRO GATHERING THE COUNTRY’S TOP AGENCIES. HYDE PARK PROPERTIES FOR DEVELOPMENT UNDERGOES COMPREHENSIVE RESTRUCTURING AND ADOPTS NEW POLICIES FOR STRONG PRESENCE IN THE EGYPTIAN MARKET EL GENDY MOTORS CELEBRATED THE OPENING OF ITS NEWEST BRANCH “ EL GENDY MOTORS MALL” IN THE FIRST SETTLEMENT.

IN A FIRST FOR THE EDUCATION SECTOR IN EGYPT, FUTURE UNIVERSITY IN EGYPT (FUE) HAS BEEN CROWNED BY QS STARS’ QS INTELLIGENCE UNIT AS A THREE STARS INSTITUTION.

ARKAN HOSTS TEN FOOD BLOGGERS FOR A RESTAURANT HOPPING ADVENTURE, STOPPING AT EIGHT RESTAURANTS AND CAFES FOR A SATISFYINGLY MOUTH-WATERING COURSE AT EACH ONE. UNDER THE AUSPICES OF MINISTRY OF TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY, TECNO MOBILE INAUGURATES EDU-TEC INITIATIVE AND LAUNCHES THE EDUCATIONAL TABLET WINPAD10. THE EGYPTIAN FAMOUS ACTRESSES “MASRAH MASR CREW” HAS RECENTLY CHOSEN SHERATON MIRAMAR TO SPEND A BREATHTAKING VACATION. PACT REAL ESTATE PARTNERS WITH INDUSTRY LEADERS TO OFFER NEXT GENERATION AMENITIES IN WHITE BAY SIDI HENEISH.

INTERCONTINENTAL HOTELS GROUP CAIRO CITYSTARS THEATRICAL GROUP PLAY “AL ASHIQA” STAGED ON AL HANAGER THEATRE IN CAIRO OPERA HOUSE

GROHE HAS LAUNCHED ITS BEACH ACTIVITY IN THE NORTH COAST BY INSTALLING THREE ACTIVE SHOWER STATIONS IN MARASSI CLUB HOUSE, MARASSI MARTIN’S BEACH LOUNGE, AND AMWAJ. KAZYON APP IS GAINING STRONG MOMENTUM AMONG ITS CUSTOMERS WITH 34,000 DOWNLOADS IN 2 MONTHS.

SHERATON MONTAZAH HAS ORGANIZED A COCKTAIL RECEPTION, HOSTING A NUMBER OF ITS VIP GUESTS WEEKLY AT THE CAESAR INN, AS A SINCERE APPRECIATION FOR THEIR ONGOING SUPPORT.

ALI SHAHIN HAS BEEN PROMOTED TO CLUSTER EXECUTIVE PASTRY CHEF FOR HILTON ALEXANDRIA KING’S RANCH AND HILTON ALEXANDRIA GREEN PLAZA. SEPTEMBER 2016 | 89


On Spot Cooking

Jumeirah Bay Ras El Hekma Launches with a Bang

In a star studded event held at the Nile Ritz-Carlton Cairo this month, Egypt’s top businessmen and celebrities came together to celebrate the official launch of phase one of Jumeirah Bay Ras El Hekma. The night which was attended by several well known celebrities including Football Player Mohamed Zidan, Singer, Haitham Saeed, Actor, Ahmed Fahmy and many more, started with an electrifying ariel violin performance, before ending the night with a performance from the musical superstar Ragheb Allama.

Cairo Festival City Mall Kicked Off the Summer Season

with one last blast of fun at Debenhams Court from the 8th to the 24th of August.The ultimate fun destination had a lot lined up for kids. Kids enjoyed a wide range of activities and developed various skills as well as nurtured their talents. Kids enjoyed cooking, photography, play dough, origami and treasure hunting activities all in one place at the Debenhams Court inside the mall.

90 | SEPTEMBER 2016


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On Spot

A Summer Like No Other at City Centre Maadi and City Centre Alexandria

Getting ready for the summer’s sun and fun has never been more rewarding at City Centre Alexandria and City Centre Maadi. Owned and managed by Majid Al Futtaim, both malls helped shoppers enjoy the summer spirit by organizingunique activities throughout the month of August. Both malls welcomed the summer with extraordinary in-mall parades and decorations to spread joy and engage mall visitors in summer festivities. Moreover, by the end of August, a total of 1500 shoppers were rewarded with valuable giveaways in each mall, as part of the daily Shop, Spin & Winpromotion. There is also a grand surprise for shoppers was the EGP20,000 worth of shopping vouchers which were awarded to one lucky winner in each mall.

Goodbye Expectations..Hello IKEA 2017 Catalogue

IKEA Egypt launched its new annual catalogue for 2017 – 2016, unfolding the theme “Un-follow Expectations”, offering an additional 1,600 new products and solutions designed to inspire people to create their own environment, making everything simpler and more enjoyable. Catalogue.

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Samsung Reveals Spectacular 2016 SUHD TV Lineup and the Cutting edge Twin Cooling Plus refrigerator Samsung Electronics Co., Ltd., the number one TV manufacturer worldwide for the past 10 years, unveiled its spectacular new line-up of SUHD TVs, ushering inanew decade of global TV leadership Samsung’s 2016 SUHD TVs offer unparalleled picture quality with Quantum dot display,the world’s firstbezel-less curved design which is beautiful from every angleand the smartest user experience that makes it easy for consumers to access all their entertainment contentin one place. In addition to the latest SUHD TV, Samsung also announced their latest Twin Cooling Plus refrigerator which is set to revolutionize any kitchen and home.

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On Spot Cooking

Launch of PLATEAU at the JW Marriott Hotel Cairo Plateau offers the perfect place to see and to be seen while enjoying tasty food , refreshing cocktails and mocktails, along with the extraordinary view. A selected group of Cairo’s most dynamic social media influencers were invited to an exclusive party to celebrate the launch of JW Marriott Hotel Cairo’s contemporary new venue, Plateau. Top local DJs kept the party pumping with a selection of persuasive beats that quickly encouraged many of the guests to migrate to the dance-floor. At the conclusion of Plateau’s official launch, the group then moved on to an exclusive surprise after-party at Zerzara and then retired to their rooms at JW Marriott Hotel Cairo to enjoy a complimentary overnight stay.

96 | SEPTEMBER 2016




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