MARCH 2020

FEBRUARY MARCH 2020 2020

Fashion & Lifestyle

PRETTY IN PINK SPRING’S BEST BLUSH

HOW STRONG MOTHERS RAISE STRONG DAUGHTERS

WOMEN SUPPORTING WOMEN

READY TO GLOW BEST ANTIOXIDANT

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FOODS

SKINCARE PRODUCTS

Which is yours?

NOW OPEN! CITYSTARS • MALL OF ARABIA • CAIRO FESTIVAL CITY MALL

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WWW.NEWYORKER.FASHION

CONTENTS N MARCH 2020

FASHION 10

Ladybird Loves Alexander McQueen Spring 2020 Ready-toWear 12 Ladybird Loves Marc Jacobs Spring 2020 Ready-to-Wear 14 Ladybird Loves Raghda Bishr Couture Fall/ Winter 2020 Couture Collection Ladybird Loves Zeina 15 Hosny Ready-to-Wear Capsule Collection 2020 18 Back to Nature 19 Who Run the World MIND & BODY It’s Shoe-Time 20 34 Best Antioxidant Foods to Turn Back the Clock on Your Skin GLAMOUR 36 Working Out at 50: 6 Ready to Glow Steps to Get Started 24 25 Pretty in Pink 38 How Women Really 26 Bloom in Lavender: Stand Out Spring Trendiest Looks & Colors COOKING 28 8 Fragrances to Gift the 40 Spring-Inspired Iconic Woman in Your Delightful Desserts Life

TRAVEL 30

Picturesque Spring Destinations

INTERIOR 32

Living in Pastels

2 | MARCH 2020

RELATIONSHIPS 42

You Got a Friend in Me: Women Supporting Women

MOTHER & CHILD 44

Strong Mothers Raise Strong Daughters

L A DY B I R D TEAM

Owner/Founder ZEYAD SOROUR Editor-in-Chief ISMAIL MARZOUK Managing Editor RANA HAMDY Senior Writer YASMIN MARGHANY & MIRANNE KHALED

IN EVERY ISSUE:

Sales & PR Director NAIRA EL LAMEI Marketing & Project Director SAMAR ZAKI Art Director EMAN SALAMA Financial Director HAITHAM HAMOUDA Distribution AHMED ABOU EL ELA, AHMED FAWZY, MOHAMED ABD EL NASSER & ALAA HUSSEIN

Scan it & get connected to our facebook fanpage to get all our tips, updates and news!

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28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 2415 6580 www.ladybirdmagazine.com

Ladybird Fashion & Lifestyle Magazine

Distributed by Al-Ahram Association

4 | MARCH 2020

Editor’s Letter P.8 Egyptian-Made P.15 Horoscope P.46 The Best, The Top, The Must Know!

P.48 Happenings P.54 On Spot P.55

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Š2020 Marriott International, Inc. All Rights Reserved. All names, marks and logos are the trademarks of Marriott International, Inc., or its affiliates.

CONTRIBUTORS

Reham Khalifa

MAKEUP ARTIST & BEAUTY BLOGGER With more than 8 years of experience in beauty and makeup, Reham has become one of Egypt’s most renowned makeup artists specializing in fashion shoots makeup, bridal makeup and has worked with many celebrities and well-known figures. Reham is the founder of RK Studio and runs workshops for women who believe in the power of makeup.

Email: rehamkhalifamua@gmail.com

Nevine Bannouna

10 years of experience in marketing amongst 5 years in cosmetics industry with lots of passion for fragrances to the extent of being a Fragrance Passionista! She believes a fragrance is not just a perfume you wear to compliment the look but it is what says who you are and how unique you tend to be! To Nevine, a fragrance is a real universal feeling captured in a liquid showing the beauty of reality in a way full of aspiration, love and hope revealing the identity of each soul raised with and on uniqueness.

6 | MARCH 2020

Yasmine Shahine

FOUNDER OF WHY COACH EGYPT As a Certified Coach since 2010, Yasmine founded WHY COACH EGYPT; a professional body bringing and developing Corporates culture through tailor made coaching programs.During the past years; hundreds of individuals as well as tens of companies have engaged themselves with Yasmine and WHY COACH EGYPT team in changing themselves from being functional to become exceptional.

Contacts: info@whycoachegypt.com Facebook: facebook.com/YasmineShahineLifeCoaching Instagram: instagram.com/lifecoachyasmineshahine/ www.whycoachegypt.com

Manish Kumar

ASTROLOGER “Manish Kumar Arora is a renowned KP Astrologer, Numerologist, Tarot Reader & Vastu Consultant. He has been rendering professional advice to clients with a reasonable degree of success. He has been conferred with the title of ‘Jyotish Varahamihir’ and ‘Jyotish Aryabhatt.’ For advice, please contact manish@manishastrologer.com

Editor’s Letter

On Being A Woman When we get to speak about women, words can never do them justice in describing the immense beauty and strength that God has put into their creation. Women; they are soft yet strong, tender yet tough.

A woman knows how to spread her arms around you with love, care, and affection when life gives you its hardest knocks, and with all the resilience, persistence and strength will help you stand strong in face of adversity. She smiles when her heart is overwhelmed with pain and she pulls herself back together every time she falls, standing stronger than ever.

A woman is God’s gift to the world. She is the mother, the lover, the successful entrepreneur, the unbeatable athlete, the visionary painter, the ground breaking inventor, the brilliant artist, a woman is a masterpiece!

To all beloved women around the world, hold your heads up high for being a woman. Be proud of who you are and of all the miraculous things you are capable of doing. Love yourself, respect yourself, and carry yourself with integrity and grace. Know your worth; be grateful for all the gifts God has blessed you with. Stay strong, stay beautiful, stay resilient, and shine, always!

Rana Hamdy 8 | MARCH 2020

IT IS TIME TO TREAT YOURSELF

5 Abou El Nabeh | Zamalek 012 8073 4673 - 02 273 703 80

Tavolino Zamalek

Tavolino

10 | MARCH 2020

ALEXANDER MCQUEEN SPRING 2020 READY-TO-WEAR

LOVES

LADYBIRD

MARCH 2020 | 11

12 | MARCH 2020

MARC JACOBS SPRING 2020 READY-TO-WEAR

LOVES

LADYBIRD

MARCH 2020 | 13

LADYBIRD

LOVES RAGHDA BISHR COUTURE FALL/WINTER 2020 COUTURE COLLECTION

14 | MARCH 2020

LADYBIRD

LOVES ZEINA HOSNY READY-TO-WEAR CAPSULE COLLECTION 2020

MARCH 2020 | 15

FASHION

ONTHA FACEBOOK: ONTHA OFFICIAL PAGE INSTAGRAM: ONTHAOFFICIAL

EGYPTIAN

MADE

Shedding some light on Egyptian gems out there!

OPHELIA JEWELRY INSTAGRAM: OPHELIA_JEWELRY

16 | MARCH 2020

EDITORIAL FEATURE

NEW YORKER MAKES ITS ENTRY IN THE EGYPTIAN MARKET

T

he young and trendy fashion company has finally landed the Egyptian market with its first store opening on the 20th of February 2020 at Citystars. On about 900 m² of sales space, the fashion label offers a wide range of the latest trends and fashion highlights that suit different tastes and preferences. Before the massive opening kicked off, we sat for a talk with Mr. Thorsten Gersching, Regional Sales Manager of NEW YORKER to learn more about upcoming expansion plans, store openings, and predictions regarding the presence of NEW YORKER in the market.

WITH 40 YEARS OF BEING ONE OF THE WORLD’S LARGEST FASHION BRAND, WHAT MAKES NEW YORKER UNIQUE AND WHAT IS ITS MOTTO OR PHILOSOPHY? The German brand plays a significant role in the young fashion business and stands out in the market with over 1,000 stores in 45 countries -including Egypt. Our edge is that we provide various wear groups that suit different ages and tastes. NEW YORKER is a brand that speaks for itself and stands for fashion that reinvents itself every single day. With our very own brands, FSBN, FB SISTER, AMISU and SMOG we stay true to our motto “Dress for the Moment” offering something for every moment, from sportswear and streetwear to casual and eveningwear, in addition to our lingerie and swimwear line, CENSORED as well as ACCESSORIES. I believe that NEW YORKER brings the right mix of brands for affordable prices without compromising high quality.

FINALLY LANDING EGYPT WITH ITS FIRST STORE AT CITYSTARS, HOW

STRONGLY DO YOU EXPECT IT TO PENETRATE THE MARKET? We are confident we are at the right place here in Egypt with our franchise partner, Retail Group Egypt. The shopping appetite is there and we learn the market demands really fast. In saying so, and with the help of Retail Group Egypt in being our eye in the market, I expect we will achieve remarkable success Egypt. We are here to understand and learn the market and accordingly we will work on bigger expansion plans.

HAVING STARTED WITH CITYSTARS, COULD YOU PLEASE TELL US MORE ABOUT THE UPCOMING STEPS REGARDING EXPANSION IN EGYPT? We started with our first opening here at Citystars followed by our branch opening at Cairo Festival City Mall and Mall of Arabia. Depending on the performance of these branches in the Egyptian market over the next 6 to 9 months we will be able to decide the next steps regarding more branches opening in Egypt.

FASHION

BACK TO

NATURE

Nature inspired prints and fabrics have taken over runways of all fashion weeks by storm, a move that marks that the fashion field is finally catching up with the world’s main and current concern; saving Mother Nature and its resources. Add a touch of nature to your wardrobe for this season.

GUCCI ANIMAL-PRINT SILK SHIRTDRESS

ERDEM GAINOR FLORAL-PRINT BUTTON-DOWN COTTON-BLEND SKIRT

MELISSA ODABASH BORA BORA PALM-PRINT SWIMSUIT MARC JACOBS TROPICAL BIRD-PRINT PUFF-SLEEVED JACKET 18 | MARCH 2020

FASHION

1

WHO RUN THE WORLD

Celebrating all the working women and mothers who run the world!

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4 6 8

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7 1. KEVYN AUCOIN The Expert Lip Color Bloodroses EGP 997 2. THE ROW Gilia pleated georgette blouse EGP 30,864 3. SOPHIE BUHAI Classic velvet headband EGP 3,380 4. WANDLER Isa wraparound python-effect leather pumps EGP 6,942 5. MARNI Chunky chain-link bracelet EGP 3,054 66. CELINE EYEWEAR Oversized round acetate sunglasses EGP 4,581 77. BOTTEGA VENETA Draped wool-twill midi skirt EGP 11,605 88. CHLOE Aby large smooth and grainedleather tote EGP 15,167

MARCH 2020 | 19

FASHION

IT’S SHOE-TIME In a recent podcast, Monsieur Christian Louboutin said that a shoe has left the domain of just being an accessory and has become its own identity and we couldn’t agree more. To us, shoes are true pieces of iconography that can match your own identity or take you into a parallel universe where you can be whoever you want to be. This is why we decided for this issue to round up the 10 best styles of footwear to bear for this spring season; here comes your inspiration!

CHRISTIAN DIOR MESH LEATHER BOOTS

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Spring fling in bling Season highlights Into the blue Summer boots indeed Comfy in a slingback Chain action Storm in a Platform Heel-appeal Fair & Square Hyper-stylized Loafers

MIU MIU PYTHON-EFFECT LEATHER LOAFERS AMINA MUADDI GILDA CRYSTAL-EMBELLISHED GLITTERED SANDALS

GIVENCHY CHAINEMBELLISHED LEATHER SANDALS JACQUEMUS MACEIO EMBELLISHED-HEEL LEATHER MULES

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GIANVITO ROSSI ANNA POINT-TOE LEATHER SLINGBACK FLATS

AQUAZZURA DIAMANTE 60 CRYSTAL-EMBELLISHED SATIN MULES

JIL SANDER WHIPSTITCHED SQUARE-TOE LEATHER PUMPS

ANDREA WAZEN GIGI SANDALS

GIVENCHY RIBBED LEATHER PLATFORM MULES MARCH 2020 | 21

FASHION NEWS

Hollywood stars shine in Azza Fahmy Jewellery this award season Several Hollywood stars shone in Azza Fahmy Jewellery this award season. TV and movie superstar Kerry Washington dazzled in Azza Fahmy at the Vanity Fair Oscars After Party in Los Angeles. The actress opted for the Talisman inspired ring adorned with Royal Blue Lapis and the drop shaped 18kt Gold earrings adorned with Amethyst to compliment her Egyptian inspired outfit for the night. At the BAFTA ceremony Jehane Noujaim shone in AZZA FAHMY.Best Female Actor nominee for her performance in Netflix’ “Dead to Me” Christina Applegate amazes in AZZA FAHMY at the 26th Screen Actors Guild Awards. The “Bad Boys” star Vanessa Hudgens choose Azza Fahmy limited edition 18kt Gold Ottoman inspired earrings to complete her look for the Vanity Fair Oscars After party.For the Film Independent Spirit Awards, British star Naomi Watts completed her look with stackable 18kt Gold rings by Azza Fahmy, the one off 18ktGold and 5.25 kt Emerald bracelet paired with our unique mismatched exclusive Star and Crescent earrings.Tessa Thompson was bejeweled in Azza Fahmy Jewellery to complete her look for the Vanity Fair Oscars After party with stacks of 18kt Gold rings.

Katchouni Introduces the Brushed Gold Collection

22 | MARCH 2020

Katchouni, refined high jewelry brand with timeless elegance, launches its latest FW’20 collection, Brushed Gold, inspired by Italian craftsmanship and Roman jewellery with their own modern twist to it, adding diamonds and precious stones. The collection features an array of Katchouni’s rose gold specialty and a couple of unique white diamond based jewellery. From more signature Katchouni delicacies to more statement pieces, the collection appeals to all tastes. The pieces, simple and elaborate, all include exquisite detailing. Brushed Gold includes a variety of earrings, pendants, statement bangles and rings that luxuriously mix rose gold with diamonds. The campaign was captured in a way to adorn the roman feel with a touch of modernity, with the use of bronze mirrors and frames, an ancient white statue and sheer fabric. The campaign juxtapositions Katchouni between the world of classic and contemporary, with daring bare poses yet a refined character.

The model perfectly embraced the jewels, lavishing in the luxury of the intricately styled pieces.

Yosra El Barkouky Introduces The Glow Sparkle and glisten this winter season in Yosra El Barkouky’s FW’20 lively capsule collec;on. Yosra El Barkouky’s new The Glow collection is inspired by the 90’s trends of metallics and high shine fabrics. The Glow collection omits all the right luxurious sensations. Sequins and metallics adorn this collection, with the use of black, gold, blue, champagne and white, the collection takes a revolutionary turn with a different use of colors. No more traditional winter pantones, the designer opts for a new mix of colors to make one stand out from the crowd this season. Hues of sequins are sprinkled along the metallic fabrics to make one twinkle with extravagance. The collection features an array of seven unique pieces that merge evening wear and couture in the most unexpected of ways. From mini dresses to gowns, the collection includes a variety of styles to complement the different winter occasions. The collection keeps it classy but adds a touch of sass with its show of skin, whether it’s with the perfectly designed slit or bare neckline.

Sara Onsi just launched “‫ ”هي‬at Milan Fashion Week Sparkle and glisten this winter season in Yosra El Barkouky’s FW’20 lively capsule collec;on.

Yosra El Barkouky’s new The Glow collection is inspired by the 90’s trends of metallics and high shine fabrics. The Glow collection omits all the right luxurious sensations. Sequins and metallics adorn this collection, with the use of black, gold, blue, champagne and white, the collection takes a revolutionary turn with a different use of colors. No more traditional winter pantones, the designer opts for a new mix of colors to make one stand out from the crowd this season. Hues of sequins are sprinkled along the metallic fabrics to make one twinkle with extravagance. The collection features an array of seven unique pieces that merge evening wear and couture in the most unexpected of ways. From mini dresses to gowns, the collection includes a variety of styles to complement the different winter occasions.

The collection keeps it classy but adds a touch of sass with its show of skin, whether it’s with the perfectly designed slit or bare neckline.

MARCH 2020 | 23

GLAMOUR FASHION

NEUTROGENA HYDRO BOOST HYDRATING WIPES

THE BODY SHOP DROPS OF YOUTH™ YOUTH BOUNCY EYE MASK

READY

To Glow

GARNIER SKINACTIVE FACE MOISTURIZER WITH VITAMIN C

NEUTROGENA HYDRO BOOST HYDRATING SERUM

L’OREAL DETOX & BRIGHTEN CLAY MASK 24 | MARCH 2020

THE BODY SHOP TEA TREE ANTI-IMPERFECTION DAILY SOLUTION

VICHY MINÉRAL 89 FORTIFYING & HYDRATING DAILY SKIN BOOSTER

GLAMOUR

MAC COSMETICS POWDER BLUSH IN PEONY PETAL

NARS BLUSH IN ORGASM

PRETTY

In Pink When you want to create a fresh and natural makeup look, pink blush is always a go-to. Unlike bronzers, pink blushers are the perfect choice for a fresh-faced look and naturally flushed cheeks. Ideal for spring, pink blusher shades add a youthful and soft feminine touch and make the complexion radiant.

Here are our picks of favorite pink blush.

LANCÔME BLUSH SUBTIL OIL FREE POWDER BLUSH IN 347 ROSE LIBERTE

ILIA MULTI-STICK IN TENDERLY

GIORGIO ARMANI NEO NUDE A-BLUSH IN 50

DIOR ROSY GLOW PETAL AWAKENING BLUSH

CHANEL JOUES CONTRASTE POWDER BLUSH IN 64 PINK EXPLOSION

MARCH 2020 | 25

GLAMOUR

BLOOM IN LAVENDER SPRING TRENDIEST LOOKS & COLORS

BY REHAM KHALIFA

W

ith spring in full swing, we are bringing in a more colorful touch into life shifting our color palettes from winter and autumnal earthy shades to more vibrant and joyous palettes. Spring 2020 is all about fun and mixing colors so be ready to bloom and shine this season with makeup trends and looks that are full of life.

26 | MARCH 2020

• For a radiant look, apply a popping red lipstick.

• For a glossy-finish makeup look, add gloss on your favorite lipstick shade. As a pro tip, you can add gloss to your eyeshadow as well.

• Spring means pastel colors, and all the pastel shades are in. Depending on the look you want to create, incorporate pastels in your eye makeup for a soft and feminine look.

• It’s time to bring the shades of pink back to your makeup pouch. After several seasons of peach and bronze hues, pink is back again in blushers and eyeshadows too.

• Instead of a matte finish, opt for makeup that creates the look of a dewy complexion. To get the look, stir away from powder-based makeup and opt for creamy makeup instead such as creamy blushers, foundations instead of eyeshadow, and shades that include a tint or a hint of shimmer.

Speaking about dominant shades and looks, lilac and lavender are on the top of the list of Spring 2020’s hottest and most daring trends. Get inspired with a lavender makeup look perfected on Mony Helal, Miss Egypt World 2018/2019 using Fenty Beauty Products

WHAT TO EXPECT THIS SEASON IN MAKEUP • Colored eyeliners • Bright neons • Glossy texture and finish • Lots of sparkles • Pastels • Crystals, shimmers, and blings

WHEN IT COMES TO EYE MAKEUP, THERE ARE A LOT OF TIPS THAT CAN MAKE YOUR EYES REALLY POP. FOLLOW THESE TRENDY TRICKS TO ACCENTUATE YOUR EYES AND BRING OUT ITS LUSTER AND SHINE. • In the inner corner of the eye, place a very small and delicate star or strass, or dust some shimmery eyeshadow or glitter at the inner corner. This trick is suitable for evening makeup and special occasions.

• This spring, forget about the matte smokey eyes and swap it with eye makeup that looks more luminous integrating glittery and sparkling eyeshadow to your smokey eyes.

• Instead of traditional and very precise lines, using pencil eyeliner, draw lines across your lids.

• Try cat eyes with neon colors.

THE PRODUCTS USED TO CREATE THE LOOK: • Primer: Pro Filt’r hydrating primer in ‘Soft Silk’ • Lip balm: Pro Kiss’r in ‘Hint Hint’ • Concealer: Pro Filt’r Instant Retouch no. 255 & 110 • Eyeshadow: Snap Shadows no.4 mix between ‘Sleepova’ & ‘Spice trip’ • Matte lipstick in ‘I Quit’ • All-over Metallic Powder in ‘February’ • Matte lipstick in ‘One of the boyz’ • Matte Skin Stick in ‘Maple’ • Shimmer Skin Stick in ‘Starstruck’ • Foundation: Pro Filt’r soft matte long wear foundation no. 250 , 440 • Contouring: Pro Filt’r no. 380 • Powder: Sun stalk’r in ‘Bajan Gyal’ • Highlighter: Killawatt in‘Afternoon / mo’ Hunny’ • Diamond bomb in ‘How Many Carats?!’

• Mascara: fenty beauty / Full Frontal “Cuz I’m Black” • For the body: Body Lava in ‘Who needs clothes?!’

• Eyelashes : Glossy makeup by Natasha zaki “Qatar” • Lip Gloss : Gloss Bomb in ‘Fussy’ *Photography by: Trifid Media Model: Mony Helal

MARCH 2020 | 27

GLAMOUR

8

FRAGRANCES TO GIFT THE ICONIC WOMAN IN YOUR LIFE

BY NEVINE BANNOUNA

For the precious, the strong and fearless, the ones we look up to; March celebrates women all around the world with International women’s Day, in addition to Mother’s Day in Egypt. Here’s a list of this spring’s best seller fragrances to show the female icon in your life some love!

KIRKE BY TIZIANA TERENZI

L’INTERDIT BY GIVENCHY

BLACK OPIUM

BY YVES SAINT LAURENT

IDOLE

BY LANCOME

GOOD GIRL

BY CAROLINA HERRERA

SI FIORI BY GIORGIO ARMANI

LA VIE EST BELLE BY LANCOME MISS DIOR

BY DIOR

28 | MARCH 2020

MARCH 2020 | 29

TRAVEL

PICTURESQUE SPRING DESTINATIONS

K

nowing that there is so much to see in the world will get your feet too itchy to hit the road.

Most of us have thirsty eyes for hunting a perfectly taken picture that reveals sceneries of splendor. There is more to beautiful pictures than just the picturesque spectacle; they narrate stories and define history. The great news is, Spring is around the corner and the breeze is getting warmer and gentler. So, it’s about time to decide your spring destinations.

Check out these picturesque destinations to visit this spring.

MILOS, GREECE

THE VIRGIN ISLANDS, UNITED STATES

BALI, INDONESIA NEW ORLEANS, LOUISIANA

30 | MARCH 2020

EDITORIAL FEATURE

THE ALL NEW B-CLASS NOW IN EGYPT

Mercedes-Benz launched the all new B-Class in Egypt, a new tourer with emphasis on style and function. It looks more dynamic than its predecessor and is more agile on the road while offering greater comfort and space. The interior of the B-Class ensures a unique feeling of spaciousness with its distinctive design. The intuitive user interface of the adaptive MBUX multimedia system is ground-breaking. Advanced driving assistance systems also give the new B-Class one of the highest standards of safety in the segment. More practical than ever, more chic than ever, the new B-Class is the perfect vehicle for the whole family.

The all new B-Class comes in two different variants as B180 and B180 progressive. While both versions are generously equipped, the B180 progressive further offers electrically adjustable driver seat with memory function, Panoramic sliding sunroof and the widescreen display.

EXTERIOR: MORE SPORTS FOR THE TOURER The new B-Class definitely looks sportier with a new trendy appeal to it, while at the same time offering a particularly generous sense of space. The exterior features chrome window line strip, and an integrated tailpipe trim. Its new dynamic design is further emphasized by its striking LED headlamps and the lower roof line, which further contributes to best-in-class aerodynamics and hence, reduced wind noise. Last but not least, the new B-Class comes with a suspension offering suitable ground clearance for more comfort and confidence in bad road conditions.

INTERIOR: REVOLUTIONARY DESIGN The interior of the new B-Class ensures a unique feeling of wellbeing with its chic design, spaciousness and practical features, such as the split rear seats and optimised luggage compartment layout. The interior features a fully free-standing display unit, which comes in two different versions: with one 7- inch and one 10.25-inch display in the B180, while the B180 Progressive features the Widescreen version, with two 10.25-inch displays along with ambient lighting with 64 colors, allowing individual adjustments to suit the

mood. The center console with touch-based control is highlighted with five round air vents featuring a high-grade turbine look and the new innovative MBUX system that combines the beauty and intelligence of a digitised multimedia system, it can be controlled via touch screen control, the touchpad or via the ergonomic touch-control buttons.

INTELLIGENT DRIVE FUNCTIONS The new B-Class provides one of the highest levels of active safety in this segment, thanks to its advanced driving assistance systems. For example, the new B-Class comes as standard with Active Brake Assist, ATTENTION ASSIT, Active Parking Assist with PARKTRONIC, and a reversing camera.

NEW MORE EFFICIENT ENGINE The new B-Class B180 is equipped with a new higher output engine compared to its predecessor; with 136 hp and a 7G-DCT dual-clutch transmission. The B180 ensures an efficient and smooth drive coupled with a comfortable suspension setup with high ground clearance for an overall agile ride.

INTERIOR

LIFE IN

PASTEL

H&M HOME TABLE MAT

H&M HOME SLUB-WEAVE CUSHION COVER

32 | MARCH 2020

SALONI SOFA

ZARA HOME WASTEPAPER BASKET

IKEA ARM CHAIR

IKEA GLAM MINT CHAIR

H&M HOME PRINTED TABLE MAT

H&M HOME TASSELED COTTON RUG

H&M HOME JACQAURED-WEAVERD BLANKET MARCH 2020 | 33

MIND & BODY

BEST ANTIOXIDANT FOODS TO TURN BACK THE CLOCK ON YOUR SKIN

A

s women, we’re always willing to do whatever it takes to maintain our youthful bodies and skin. Exercising, sleeping well, and meditating can go a long way when it comes to keeping our faces shiny. Beautiful, glowing skin starts with what we eat. It’s important to pay attention what we let into our bodies. These anti-aging foods are laden with antioxidants that can help keep our skin looking youthful for as long as possible.

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FATTY FISH We are always told that omega-3 is essential for keeping our memories working as sharp as ever. Fatty fish, as salmon and mackerel, are great sources of omega-3. Besides, omega-3 does more than just boost your memory; it can keep your skin healthy. That’s because it helps in reducing inflammation, redness, acne, and other skin problems.

WILD BLUEBERRIES Another source of antioxidants is blueberry. They are efficient in treating the skin from the harmful damages of the sun if eaten on a regular basis. Besides, they improve blood circulation in the body, especially in the head area, which stimulates hair growth and regenerating the skin. They also make an easy on-thego snack that you can grab before leaving the house.

PAPAYA If you happen to be a tropical fruit lover, this one is going to be a blast for you. Papaya is one of the many

superfoods that were proven to include a wide array of antioxidants, vitamins, and minerals. The variety of antioxidants in papaya can delays the signs of aging and keep your skin looking healthy and youthful.

BROCCOLI Broccoli is an anti-inflammatory and anti-aging food.

It’s packed with several antioxidants and vitamins that stimulate the production of collagen. This keeps your skin elastic and glowing. You can eat broccoli raw for a quick snack, but if you have the time, gently steam before eating.

TOMATOES Because tomatoes are among the superfoods that contain all of the major carotenoids. They’re an excellent food for maintaining healthy skin. Besides, they are also a great source of Beta-carotene, lutein and lycopene. These major carotenoids help prevent wrinkling and protect your skin against damage from the sun.

MARCH 2020 | 35

MIND & BODY

WORKING OUT AT 50 6 STEPS TO GET STARTED

It is never too late to start something new. Whether it is adopting a new habit, a change in lifestyle, setting new goals, or even working out; no matter how old you are, age is just a number. As we grow, eating clean and exercising regularly becomes essential to maintain good health. Exercising is not only important to stay fit, but it is also essential for better heart health, maintaining blood pressure, in addition to improving the joints and bones.

If working out isn’t something you’ve been used to at an earlier age, you may think it is difficult or challenging to start now. It will not be easy at the beginning, but once it becomes habitual to you, exercising will be part of your daily routine and a dose of happiness. Follow these steps to make the whole journey easier and enjoyable for you.

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FIND YOUR MOTIVATION To start something and stay committed, first you need to find the reasons why you want to do. Ask yourself why you want to exercise. Is it to stay fit? Is it to become active and overcome laziness? Was it something advised by your doctor? Finding the reasons will help you stay focused on reaching your target and achieving your goal. It will be a reminder every time you feel you want to quit trying that there is a goal you are after.

TAKE IT SLOW AT THE BEGINNING The reason why so many people quit so quickly is setting unrealistic goals. Don’t push yourself too hard and take it step by step. Start slowly by low-intensity workouts or walk for a 15 or 20 minutes daily. When your body begins to adapt take it a step further and consider higher intensity workouts.

YOU DON’T HAVE TO WORK OUT AT THE GYM If going to the gym isn’t a convenient option for you, there is a plenty of other ideas you can try. For instance, instead of taking your car to your near grocery store, consider walking. Instead of using the elevators at your building or escalators at the mall, take the stairs. You can also buy a pair of dumbbells and start with simple exercises at home.

TRY SEVERAL ACTIVITIES If working out is new to you, chances are you might not know what you love when it comes to exercising. Try different classes whether zumba, pilates, spinning, or yoga, also try swimming, biking, and jogging. It’s through trying several activities that you will find some that you prefer to others, and you will realize that there are some activities you may need to ditch completely.

FIND A WORKOUT PARTNER Beginnings are not easy, finding a workout partner who shares your same goals or target can play a great role in your progress and keeping you motivated Encouraging and supporting one another will keep your spirits high and help you stay dedicated and motivated to reach your goal and aim for doing better.

REWARD YOURSELF Keep track of your progress no matter how small and reward yourself every time you excel in your performance. Consider a spa day or treat yourself with something you wanted to buy. Self-motivation can work wonders and always remember even if you are only one step ahead today, it is better than where you stood yesterday.

MARCH 2020 | 37

MIND & BODY

HOW WOMEN REALLY

STANDOUT

BY YASMINE SHAHINE Unfortunately nowadays our world is obsessed with physical appearances. Everyone is constantly pointing out who’s the prettiest, the smartest, the most successful, and the best dressed as if we are living in one giant contest on a daily basis!

No doubt this is putting continuous pressure on all of us even if we don’t admit that to ourselves. Mainly because unconsciously we keep sending messages to our minds that our desirability and value as a person is somehow linked to what our bodies look like .

Overcoming these social pressures and obsessions can be a lifelong challenge, but fact of life is, being inside out content and confident with your looks is the number one and most important step in developing a healthy relationship with yourself and your world.

Rather than obsessing about your physical appearance, commit to cultivating inner beauty. True inner beauty does not wrinkle & never goes out of style, and will be remembered long after you are gone.

Let’s turn into practical ways that can help you rethink & change your mindset on how you see yourself.

PAY ATTENTION TO HOW YOU TALK ABOUT YOUR BODY AND PRACTICE SELFCOMPASSION. It’s incredible how a little bit of forgiveness and kindness can make you feel more content. You’ll be better prepared for the disappointments and upsets that come with life. Start by becoming an example for others, be empathetic, show tenderness not only to your friends and family but also to yourself. Practicing self-compassion will ultimately change your perception of yourself and you will finally be comfortable in your own skin.

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SET BOUNDARIES AROUND BODYSHAMING CONVERSATIONS If someone comments on what you’re eating, you might excuse yourself from the conversation and the room. You never have to justify what you are eating or why to anyone. You also might kindly say that “dieting isn’t a topic you talk about” or “I’m concerned with my health, not my weight”.

LEARN TO BE COMFORTABLE WITH YOUR PHYSICAL FLAWS It’s often easier said than done, but many of us start to love their appearance, as we get older. Do you remember being younger and wishing desperately for smooth hair instead of your curly rings? But then, as you got older, you realized that your hair is super awesome? It’s good to embrace your so-called flaws, and the more you can do it the more you’ll be comfortable with yourself.

TAKE GOOD CARE OF YOURSELF Feeling confident in your own skin doesn’t mean you let go of being healthy. It’s so easy to let your health fall by the way side, and yet taking care of yourself is an important part of feeling comfortable in your own skin. Not sleeping, not eating right, not drinking enough water, all this can leave you feeling less than wonderful.

STOP CARING SO MUCH ABOUT WHAT OTHER PEOPLE THINK. If you want to be comfortable in your own skin, you have to stop worrying about what other people think. If you are trying too hard to get other people to like you or to accept you, then you aren’t worrying enough about how you feel about yourself. In the end, you will always have to live with you. So, stop caring what other people think and start focusing on how you feel about you.

DO THINGS THAT MAKES YOU HAPPY When you’re feeling bad about yourself, it’s easy to get swept along with the flow. You end up saying, “yes” to things you don’t really want to do just for the sake of having friends. But people who are comfortable with themselves rarely do this. They know how to say “no” and they aren’t afraid to spend time doing things they enjoy.

If you want to be comfortable in your own skin, you have to stop letting other people tell you who you are. If you have been labeled the chubby girl, or the skinny girl, stop internalizing it. When all is said and done, your body doesn’t define who you are, the inside does. And, that is where you have to feel comfortable, living inside it, not by worrying about what is on the outside.

MARCH 2020 | 39

COOKING

SPRING-INSPIRED DELIGHTFUL DESSERTS SUGAR COOKIE BUNNIES AND LAMBS INGREDIENTS: • Basic sugar cookie dough • Bunny and lamb cookie cutters • Royal icing • Black and pink gel food coloring • white nonpareils INSTRUCTIONS: 1. Prepare the cookie dough. Cut out bunnies and lambs and bake according to recipe instructions.

2. Prepare the royal icing. Divide among three bowls; tint one pink and one black. Transfer 1⁄3 of the white, 1⁄3 of the pink and all of the black to separate pastry bags fitted with fine tips. Use a few drops of water to thin the pink and white icing remaining in the bowls for flooding and place each in separate resealable plastic bags; snip off a tiny corner of each bag.

3. Using the thicker icing, outline each cookie, then fill using the thinner flooding icing. For the lambs, sprinkle body with nonpareils while the icing is still wet. For the bunnies, let icing dry completely, then pipe icing tails and sprinkle with nonpareils while still wet. Use the thick white, pink and black icing to pipe on faces and other details.

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MERINGUE POPS INGREDIENTS: • 4 large egg whites • 1 cup of sugar • Pinch kosher salt • Pink, yellow, and blue gel food coloring INSTRUCTIONS: 1. Heat oven to 200°F. Line 2 large baking sheets with parchment paper. In a medium saucepan, bring 1 inch water to a boil; turn off heat. In the large bowl of an electric mixer resting over the saucepan, whisk together by hand egg whites, sugar, and salt until sugar dissolves (you should no longer feel grains when you rub mixture between two fingers), 2 to 4 minutes.

2. Transfer the bowl to an electric mixer with the whisk attachment and beat on medium-high until mixture cools and medium-stiff peaks form, 6 to 8 minutes. Divide mixture between 3 bowls and

tint each with 1 drop food coloring, folding into meringue so as not to deflate (some streaks are okay).

3. Fit 2 large piping bags with large star tips. Lay 2 large pieces of plastic wrap on a work surface. In the center, spoon colored meringue mixtures into 3 side-by-side lines, each about 1 in. wide. Wrap up in the plastic wrap and transfer into prepared piping bags. Working 1 at a time, leaving at least 2 in. space in between, pipe meringues, starting in the center and working your way out to make 3-in. circles.

4. Gently slide 8-in.-long thin craft stick into each meringue. Bake, rotating trays after 1 hour, until dry and crisp and meringues easily pull away from parchment paper, 1½ to 2 hours. Turn off oven, prop open door, and let meringues cool inside.

https://www.womansday.com/food-recipes/food-drinks/g2234/easter-desserts/?slide=48 MARCH 2020 | 41

RELATIONSHIPS

YOU GOT A FRIEND IN ME Women Supporting Women

Some say friendships are the greatest thing you can ever have in this life, but at times they can be confusing and toxic turning what was once your comfort zone into more of a peer pressure zone and pretty competitive space. So how can you rid yourself from all of that drama and make sure you and your buddies are the true support system you both need that is what we are yet to uncover here.

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IDENTIFYING TOXIC FRIENDSHIPS Having a toxic friendship can take an unhealthy toll on your emotions, mental and physical health.

These kinds of friendships can go for years without even being noticed but at some point when you start connecting the dots and finding the pattern in actions and situations, you begin plotting your exit strategy from this form of relationship that can be abrupt or gradual. Here are some warning signs you ought to bear in mind: • It always feels like a competition: When they are around you, you always feel like there is some challenge going on in the background sometimes it passes by easily and at others it’s too loud, contagious and energy consuming. We urge you not to fall for this trap as this competition is a pointless waste of time!

• You don’t like who you are around them: It feels like you put a whole lot of extra effort to fit into a mold they have precast for you. They may even pressure you to do or say things that are far away from who you truly are or even want to be.

• They don’t want to share you with others: toxic friends tend to get jealous when you are around other close friends; this is why they usually try to keep you away from others and don’t miss a moment at bringing their flaws to the spot light for you to be discouraged to even hang out with them.

• You cannot trust them or their advice: you may feel like they are trying to manipulate you in some way for their own benefit and according to their own mood. You may also feel like they do have unresolved feeling towards you through the conversations they have with you and the way they sometimes act around you. Lying and betraying trust are two more traits that are more likely to erupt in such cases.

• You feel like you are being abused: Whether it is verbally, mentally or physically it seems like toxic friends tend to have an abusive side to them. They put you down at times to control you and may use you at others to get their own things done.

• You never come first: To them you and your feelings are never a priority and everything revolves around them and how they feel.

Whenever you pour your emotions into words around them, you don’t get empathy. You get your problems compared to theirs and end up feeling like whatever you’re facing is futile compared to what they have going on in their lives.

WHY DO THEY HAPPEN FREQUENTLY BETWEEN WOMEN? So why this toxicity persist between women rather than men is somewhat baffling especially with feminism and gender equality movements being on the rise but if you are wondering, here is why: • Patriarchy, social norms and society all have boxed women from the beginning of civilization into predetermined standards and laid rules for them to abide by. Whenever a woman behaves in a different manner or challenges these rules and standards she is stigmatized even by her fellow gender mates who share the same problems.

• Internet and the media have made things worse by idolizing certain ways a woman should look, walk or talk and have indeed turned their life goals into more of a race or a competition of who’s doing it better or living it better.

• Survival instincts 101: survival of the fittest has been a motto to live from the dawn of this earth between different species and unfortunately it is not that different when it comes to humans especially women.

The basic ugly truth is that it seems like women under all these pressures have been made to believe that they are competing for the same resources and that one reason turns them against each other yet there is a way to be able to co-exist without feeling like a fierce rivalry is happening.

HOW TO BE A BETTER FRIEND/ SUPPORTER? If you truly want to be surrounded by good friends and supporters of the same gender you ought to be a good friend yourself which means the following: • More engaging conversations and far less gossip.

• Rediscover your relationship with your friends; you may find farther common grounds than you think • Make sure you look at problems that happen with your girl friends from different perspectives to be a more understanding and empathetic being.

• Acknowledge when you need to make amends because no one is right all the time.

• Own your role and be yourself 24/7 because no one else will be you; you are your own unique version so embrace that.

MARCH 2020 | 43

MOTHER & CHILD

STRONG MOTHERS RAISE STRONG DAUGHTERS

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When we were young, our bedtime stories taught us that only beautiful princesses are the ones who got their fair share of good luck in life. We were taught that there’s a charming prince on a white horse who would cross mountains and rivers for the beautiful princess in the fairytale, not the intelligent, not the strong and confident, the beautiful and I stress the word “beautiful” From one generation to the other, the same fairytales were passed down until it has become embedded in women’s mind that the secret weapon will always be, exclusively, their beauty and how to use it for personal gains.

Luckily, not so long ago, we became more aware that there’s so much to women than how they look.

If anything, it is in fact degrading that a woman’s value is to be measured based upon her looks alone.

The world is a difficult place, and to survive you need to be a strong woman who believes in the power of a strong mind and a deep character, and it takes a strong mother to raise a strong daughter.

Mothers are our first role model, the ones we look up to, the ones who play a vital role in who we grow up into, and yes a mother can shape an entire girl’s life. A mother’s role is never easy; how your daughter grows up is your reflection on her, so you better know what you are reflecting.

TEACH HER THAT THERE’S MORE TO LIFE THAN PRINCE CHARMING ON HIS WHITE HORSE. Tell her that education is important, knowledge is important, career is important. Teach her that marriage can’t be her one and only goal in life. Speak to her about the rewards of personal growth, tell her to read and to broaden her horizons, encourage her to become the best version of herself.

TEACH HER THAT BEING A STRONG WOMAN IS A DAILY WORK IN PROGRESS. Tell her that no one was born a hero, teach her that strength is rather earned and not inherited. Teach her how to stand back up after being knocked down. Tell her that negative self-talk is the road to self-destruction; it takes grit, resilience, and a lot of self-encouragement to push yourself forward and beat all challenges.

TEACH HER TO CARRY HERSELF WITH GRACE AND INTEGRITY. Raise her to be honest, to always speak the truth.

Teach her that it takes self-respect for others to respect her. Speak to her about morals and ethics and help her find her own values to live by. Teach her that humans are valued not based on their money, not their fame, not their positions, but on who they are down to their core.

TEACH HER THAT CONFIDENCE LEAVES NO ROOM FOR JEALOUSY. Tell her that no one should bring her self-worth down, that no one is allowed to define her, and that her self-confidence isn’t built on other’s validation. Teach her not to compare herself to others, but rather raise the bar high for herself in becoming the best she can be.

Teach her to support and not to compete. Teach her to praise other women. Teach her that insecurities are loud and noise, but confidence calm, quiet, and silent. Tell her that confidence speaks for itself.

TEACH HER THAT IT IS OK TO LEAVE. Teach her to walk away from toxic situations and people, be it friends, relationships, or any situation that causes her discomfort. Tell her to choose her circle wisely, to surround herself with the right people, to be where she’s welcomed, loved, and celebrated rather than where she’s barely tolerated.

Teach her that vulnerability is not weakness. Tell her that emotions don’t make us weaker. Teach her that being emotionally expressive, open, and vulnerable is a sign of strength and maturity. Tell her never to be ashamed of how she feels and that she has all the right to speak her heart out to those who matter.

If you are raising a daughter, teach her to be her own hero, to stand for herself, to speak up for herself, to think for herself, and to decide for herself.

Tell her there will be dark times, there will be challenges and obstacles and teach her how to find her way out, strong and confident. Tell her she’ll fall in love and that she might get her heart-broken but also tell her that this is ok, and that life will always go on, and that she’ll love again. Tell her that life is a journey and that the road is tough; she may stumble along, she may lose track, that she might get absolutely lost and it’s ok as long as she tries to find the road to put herself on the right track again, and let her rest assured that along the road, there will be a lot to learn, and a lot to contribute to who she wants to be.

MARCH 2020 | 45

HOROSCOPE

BY MANISH KUMAR ARORA LIFE

You are learning to let go of a fear of taking risks, and to develop the courage to strike out on your own individual and creative path without fear. Your self-image is being reworked, and you are becoming more sensitive to a greater, perhaps more spiritual, sense of purpose. Your personality is sparkling, which is sure to attract new circumstances and people into your life. You may lose some of your apprehensions of taking risks, and happily embrace all that is new, unusual, and out-of-the-ordinary. This can be a time when you’re projecting an image that shows others that you truly value yourself, and this can attract respect and possibly monetary rewards as well. This is a time for really putting yourself out there. People are noticing you, responding to you, respecting you, and valuing you.

CAREER

It is a time when you truly begin to face your duties as a career person. Your career may take a direction that draws upon your natural talents, which makes life more fulfilling.

You’re getting a helpful nudge to learn to depend on yourself and to establish your self-worth through your own efforts, and the rewards for doing so are great! This is a time for pursuing your goals more directly and confidently, particularly related to your career

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or material affairs. It’s a dynamic time that can sometimes be challenging and tense or over stimulating, but also invigorating. For matured Pisces, it is a time to take a step back and be more conservative with your income. It’s a touchy time for you to be taking huge risks in either avenue of your life. You need to be very careful with actions you take and possibilities that seem to arise at this time are not as good as they seem.

LOVE Love these days requires more than the regular, humdrum, or ordinary in order for your heart to engage. You’re looking for bells and whistles, and bored or annoyed by the superficial or crass. There can be a stronger need for deep, rich, meaningful experiences, more attention to the power dynamics and intimacy level of a relationship. This is indeed potent time for love.

Men and women alike would suddenly find you far more attractive ( both in terms of friendship and romance ) and you will want to be careful with how you use this power. For singles, this is the time for finding true love. Committed relationships may become sweeter, deeper, and truer under this influence. You would be happy about how romance is going and others will likely remark that you are ‘’glowing’’. You will share your joy with those around you who need it. Life will feel blissful to you now, which is wonderful.

MARCH 2020 | 47

THE BEST THE TOP MOTHER’S DAY

5 REASONS TO CELEBRATE MOTHER’S DAY AT FOUR SEASONS HOTEL CAIRO AT THE FIRST RESIDENCE Mother’s Dine with Our Compliments* at Xodó Restaurant throughout the month of March: Treat mom to a Brazilian Churrascaria buffet experience at Xodó by the Nile, aboard the First Nile Boat by Four Seasons.

Mom’s Asian Cooking Class in Nairu: Ignite your passion for Asian cuisine while attending a cooking class conducted by Nairu’s Chef de Cuisine Mohamed Nazlan as he unlocks the secrets of pan-Asian cuisine through the culinary process. To reserve your spot for the Mother’s day cooking class please email:caf_public_relations@ fourseasons.com Mom & Daughter Flower Class: Join Four Seasons & Flower Power for the gift of floral designing workshop on the First Nile Boat. The workshop ends with an extravagant Brazilian lunch with beautiful vistas at Xodó. To reserve your spot for the Mother’s day Flower Class please email:caf_public_relations@fourseasons.com Mother’s Day Afternoon Tea at La Gourmandise: Treat yourselves to a traditional English high tea experience that includes an assortment of traditional scones, a selection of elegant sandwiches, miniature cakes and tartlets for the perfect ending to a refined affair.

“Pamper me” Mom Indulgence at The Spa: Book a Pamper me Mom package which includes a 45 minute Phytomer advanced beauty treatment then, enjoy a 60 minute massage to end the spa pampering experience overlooking the magical Nile River.

Prior reservations required. Offers are not valid in conjunction with any other promotion or package.

For reservations and more information call +20 2 35671600

SHOW YOUR LOVE TO THE SPECIAL WOMAN IN YOUR LIFE AT HILTON CAIRO HELIOPOLIS

Mother’s Day is a perfect time to reward your beloved Mum for her love and care. Express your appreciation by pampering her with a special dining experience in any of Hilton Cairo Heliopolis restaurants with the best food offerings to make her special day most memorable. Mum eats free in a group of three paying persons.

Celebrates this special occasion with lots of sweet treats exclusively for the Mums available at Le Marché. Treat your mum to some quality pampering time and let her relax and spend a peaceful night sleep in one of our luxury rooms.

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THE MUST KNOW! MOTHER’S DAY

MOTHER’S DAY AT LE MERIDIEN CAIRO AIRPORT!

This mother’s day pamper your mom with Avec Amour lavish brunch at Le Meridien Cairo Airport! Mezzeh is presenting an elaborate display of numerous culinary stations, including BBQ, pasta, meat carving, desserts and more. Mum’s sweet tooth will be treated with a complementary box of (avec amour) signature chocolates while we keep your little ones entertained with special kid’s activities. Families are invited to celebrate Mothers’ Day at EVOO, where all mums enjoy complimentary dining!

Celebrate Mum on her special day by treating her with EVOO’S exquisite dinner buffet on March 21st.

For reservations: 002 22659600

TREAT YOUR MOTHER ON HER SPECIAL DAY AT MARRIOTT MENA HOUSE, CAIRO

Treat your mother like the queen she is and enjoy one of our enchanting dining experiences. At the spectacular 139 Pavilion, you are sure to impress your mom with the Great Pyramids as the master scene and the culinary offers on display are just perfect. For a more authentic Indian delight and exotic menu, the famous Moghul Room with its contemporary setting will be something to remember.

You may wish your mom the happiest mother’s day at Alfredo restaurant with the perfect Italian ambiance and flavorsome Italian delicacies from our fresh garden. Going the extra mile, It’s time to say thank you from your heart at the Saray Spa, with a 10% discount on all spa treatments between March 19th till March 21st along with buy 2 get 1 free on mother’s day.

MOM’S NIGHT LOVE AT SHERATON CAIRO HOTEL & CASINO

Because nothing matches your love for your mother, Sheraton Cairo Hotel & Casino decided celebrating the mother’s day with a wide variety of offers that run in every corner.At Sheraton Cairo Hotel, the culinary team will help you payback your mother with a delicious meal at any of the hotel’s special restaurants, take her for Egyptian food at ElMawardia, or a Lebanese buffet at Rawi restaurant. If those two options don’t suit her, what about a classic New York Italian dish with an amazing view at Giannini’s? What else other than food you can wow her with? Here comes the relaxing solution at the Fitness Center on that special day, leave it to the sauna, steam, Jacuzzi, and the Thai massage to do the trick.

MARCH 2020 | 49

MOTHER’S DAY

TREAT YOUR MOM TO A DAY OF INDULGENCE AT STEIGENBERGER HOTELS & RESORTS

Because she is the most important one in your life, Steigenberger Hotels & Resorts invite you to celebrate your beloved mom this Mother’s Day in a more special way. Make her feels like a queen with a royalty like accommodation or a pampering treatment at the world-class Mivida Spa. Enchant her with a relaxing stay at the authentic Steigenberger Cecil Alexandria; with spectacular views on the Mediterranean Sea and a superb quality of service and fine dining menu including a variety of delicate dishes. Taba Hotel & Nelson Village are also celebrating moms their own way with a 10% discount for direct booking with the hotel and free upgrade to the next room category (according to the hotel availability ). If you don’t prefer leaving the city, gift her a royal accommodation or a sunny day use by the swimming pool at Steigenberger Pyramids Cairo Hotel or Steigenberger Hotel El Tahrir Cairo, both with iconic locations and one of a kind culinary experiences.

CELEBRATING WOMEN AND MOTHERS IN STYLE AT GRAND NILE TOWER In honor of our beloved mothers everywhere, Mother’s Day is even more special this year at Grand Nile Tower as we also celebrate International Women’s Day (March 8).

Enjoy a memorable dinner by the Nile at the Revolving Restaurant, with stunning views of the capital city. A wide variety of delicacies and cuisines at Grand Nile Tower are sure to entice, including traditional Japanese cuisine with teppanyaki seating at Okashi, international dining at El Sakya Souk with an enticing menu of a wide variety of authentic Indian, Italian and Tex Mex cuisine, a selection of fresh seafood and Mediterranean classics, with stunning views of the Nile. To celebrate in style, Grand Nile Tower is offering a 50% discount on any spa or massage treatment at the Royal Club Spa & Health Club for all women throughout the month of March.

THE NILE RITZ-CARLTON SPA CELEBRATES WOMEN’S MONTH WITH EXCLUSIVE EXPERIENCES

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In celebration of women’s month and mother’s day, The Nile RitzCarlton Spa invites women for a luxurious pampering experience with special offers available exclusively throughout the month of March 2020. Treat her to an exclusive spa day and give her plenty of time to be spoiled with soothing spa treatments. Reserve a treatment of your choice and enjoy a complimentary treatment for the special woman in your life from March 7th to 9th, 2020. Expand your experience by reserving a three month spa membership and enjoy a complimentary membership for your mother, sister, aunt or your favorite girlfriend. The spa membership offer is available from March 1 to May 31, 2020. Choose from an array of massages, body treatments, facials or opt for unrivalled indulgence with our beauty therapies – the first of its kind in Cairo.

Reservations can be made via email at rc.cairz.spa.reception@ritzcarlton. com or by phone at 02 25778899.

MOTHER’S DAY

MAKE MOM FEEL SPECIAL THIS MOTHER’S DAY AT SONESTA HOTEL, TOWER AND CASINO - CAIRO.

Treat your mom to a day of luxurious spa treatments or give her a precious gift of relaxation by surprising her with a superb massage treatment at Bien Vivre Health club. Enjoy a special discount of 20% for moms who will enroll at our health club during the month of March.

Wine and dine your special lady out at one of our finest restaurants and her meal will be complimentary on us or invite your two special ladies and you’ll have a discount of 50% on each of their meals. Our chefs have prepared a spectacular set menu at La Gondola restaurant along with an amazing mother’s day themed live entertainment. You can also try the perfectly authentic sushi selection at our Japanese restaurant Sushi Ya. For reservation or more information please call +202.

22641. 111 ext. 301 – 302

HOTELS

STEIGENBERGER ALDAU RESORT REACHES A NEW MILESTONE WITH RECEIVING 100 AWARDS

The leading hospitality property of ALDAU Development in Hurghada is filled with pride to announce reaching such a great milestone in the beginning of 2020 and raising the number of awards received to a hundred awards based on guests’ feedback and satisfaction scores.

Being recognized as one of the best hotels from the industry-leading tour operators worldwide reflects the unmatched hard-work and dedication that the resort has provided their guests with in delivering exceptional quality and service. The goal of the outstanding complex of Steigenberger ALDAU Resort has always been to build a high-end vibrant community for their guests, and to serve the highest quality food and beverages with the finest presentation and the most relaxed environment to assure their guests a memorable exciting stay.

EXCLUSIVE MARRIOTT BONVOY MOMENTS FOR MEMBERS AT SHERATON SHARM EL SHEIKH

Experience the Charm of Sharm with a Snorkel Trip and Beach Dinner + Two-Night Suite Stay at Sheraton Sharm Hotel. Get inspired by the wonders of the Red Sea, and indulge in the luxury of a Sea View Corner Suite at the Sheraton Sharm Hotel, Resort, Villas & Spa. Spend a relaxing time on the shores of the Red Sea, snorkeling around the coral reefs and experience a candlelit Egyptian Bedouin dinner on the beach.

Go behind the scenes with an exclusive city tour by limousine to either Na’ama Bay or Soho Square, one of the most beautiful nightlife attractions in Sharm El Sheikh. Guests can bid now through https://moments. marriottbonvoy.com/ by redeeming their points to win wonderful Moments at Sheraton Sharm El Sheikh.

MARCH 2020 | 51

TECHNOLOGY

HUAWEI LAUNCHES HUAWEI MATE XS THE KING OF FOLDABLE PHONES

During a virtual press conference themed “TOGETHER, Connecting Possibilities,” Huawei Consumer Business Group (BG) launched the HUAWEI Mate Xs, the next evolution of the revolutionary HUAWEI Mate X foldable handset. Packed full of Huawei’s newest technology, the HUAWEI Mate Xs is considered Huawei’s most high-end device featuring the Kirin 990 5G SoC and an improved Falcon Wing Design, delivering powerful performance and a seamless user experience across smartphone and tablet modes. Richard Yu, CEO of Huawei Consumer Business Group, said “The HUAWEI Mate X was our first foray into the foldable category and it set the standard for the industry. The HUAWEI Mate Xs is raising the bar further with even more powerful connectivity and integrated user experiences. It’s the fastest 5G smartphone of its class. Prepare to meet the unprecedented – again.”

BOOKS CATHARTIC PILLOW TALK BY JEAN-SIM ASHMAN

Jean-Sim Ashman is an Egyptian-American poet and scriptwriter based in California. Jean-Sim Ashman wrote and published her first book, Cathartic Pillow Talk, in August 2019. Cathartic Pillow Talk features a collection of poems from Ashman’s yesteryears. Not intended for the eyes of anyone but her own, Ashman dove headfirst into a pool of unchartered waters, and decided to publish her work. Cathartic Pillow Talk features poems that are raw, edgy, and witty. For those capable of looking past the skin’s surface, you will find everything from heartbreak to current affairs laced in the diction.

Prior to publishing her book, Jean-Sim Ashman wrote and co-directed a short film for an international film festival. Shortly after her success at the film festival, Ashman assisted and worked on major Hollywood films, including The Star and Ralph Breaks the Internet.

BITS AND PIECES BY NAUREEN YOUSSEF

Bits and Pieces of our lives are lost in moments of fear. Bits and Pieces we remember and hold dear. Bits and Pieces of loves lost, of words unspoken and all at a painful cost. Bits and Pieces of people we loved and hated, of scars and marks and promises stated. Bits and Pieces of memories define who we are, of nights spent in sorrow under lonely stars. Bits and Pieces is how you will find me, in every piece I wrote, you inspired me. Bits and Pieces is what I wrote, in bits and pieces, I write to you this note.

Bits & Pieces is a collection of quotes, poems and short stories.

The book contain more than 250 piece inspired by Naureen through personal experience and stories of people around her that inspired her.

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EDITORIAL FEATURE

MERCEDES-BENZ

Achieves Increased Unit Sales For Ninth Consecutive Year And Remains Number One Among Luxury Car Brands

2019 was the ninth consecutive record year for Mercedes-Benz, with growth of 1.3% to a total of 2,339,562 units delivered worldwide. At the same time, Mercedes-Benz maintained its leading position among the luxury car brands for the fourth year in a row. Last year’s model offensive with a total of more than ten new or revised models led to a significant boost in unit sales, particularly of Compact Cars and SUVs, and contributed to the overall sales growth.

The Stuttgart-based company with the three-pointed star finished the year with the highest annual unit sales in its history, as well as its best quarter ever (614,319 units, +3.2%). In the fourth quarter of 2019, Mercedes-Benz sold for the first time more than 600,000 cars within a quarter.

The SUVs were Mercedes-Benz’s strongest-selling segment in 2019 driven by the new GLC and GLE. The GLC was once again the best-selling SUV in the model portfolio in 2019. The A-Class Saloon and the new B-Class worldwide as well as the new CLA Coupé made significant contributions to the segment’s growth.

The best-selling members of the Dream Car family last year were the C-Class Coupé, followed by the CLS Coupé. The S-Class Saloon was the best-selling luxury saloon in the world last year Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG: “The ninth consecutive record year underscores once more the strong demand for Mercedes-Benz vehicles, even amidst far-reaching changes in the mobility

landscape. In addition, Mercedes-Benz continues to be clearly the number one in the luxury market – this proves how valuable our brand is. The next two years will also be characterized more than ever by the transformation of our industry. In this challenging environment, we intend to further increase our unit sales and set the course for long-term competitiveness. With investments in new technologies and profitable sales growth, we are paving the way for Mercedes-Benz to lead the global luxury market as a pioneer of sustainable luxury also in an era of CO2-neutral mobility.”

Britta Seeger, Member of the Boards of Management of Daimler AG and Mercedes-Benz AG responsible for Marketing and Sales: “The ninth record year reflects, among other things, the success of our model offensive with Compact Cars and SUVs, which have delighted new and existing customers all over the world. We offer a broad product line-up with innovative technology and emotional design, which means we have the right vehicle for every customer. This year, we want to further rejuvenate our product portfolio with more than ten new or revised models, including a specific focus on electrified models.”

CONRAD CAIRO HELD AN ELEGANT CIGAR NIGHT AT STAGE ONE LOUNGE FOR THE CIGAR LOVERS ATTENDED BY THE TOP VIP POLITICAL AND SOCIAL FIGURES IN EGYPT. ACWA POWER SIGNS AN MOU WITH THE MINISTRY OF HOUSING AND EGYPTIAN ELECTRICITY HOLDING TO DEVELOP EGYPT’S SUSTAINABLE WATER DESALINATION SECTOR.

AUC CELEBRATES THE BEGINNING OF ITS SECOND CENTURY.

LE MERIDIEN CAIRO AIRPORT HAS RENEWED THE PARTNERSHIP WITH DARB 1718 TO OFFER THE CULTURALLY CURIOS TRAVELLER AN EXEMPLARY LOCAL EXPERINCE.

ENTREPRENELLE AND AVON ORGANIZE “STAND4HER – THE GREEN CHALLENGE” COMPETITION TO REDUCE THE HARM RESULTING FROM THE SINGLE USE OF PLASTIC.

UBER COLLABORATES WITH MOHAMED HENEIDI IN UBERBUS AD.

ELSEWEDY INDUSTRIAL DEVELOPMENT AND ELSEWEDY ELECTRIC HIGHLIGHT INVESTMENT OPPORTUNITIES IN EGYPT.

PHILIP MORRIS INTERNATIONAL SHARES ITS TRANSFORMATIONAL EXPERIENCE WITH WORLD EXPERTS.

FOUR SEASONS HOTEL CAIRO AT THE FIRST RESIDENCE WELCOMES SPYRIDON GEORGAKOPOLOUS AS HOTEL MANAGER. NOVO NORDISKHAS APPOINTED DR. AYMAN HASSAN AS THE NEW VICE PRESIDENT AND GENERAL MANAGER FOR THE COMPANY’S OPERATIONS IN EGYPT. SPOTIFY ANNOUNCED ITS FOURTH QUARTER AND FULL YEAR 2019 FINANCIAL PERFORMANCE.

FOR THE FIRST TIME IN EGYPT: HENKEL TO INTRODUCE PLASTIC BANK ECOSYSTEMS INITIATIVE.

EGYPTIAN MATCHMAKING APP HARMONICA REBRANDS AS HAWAYA. 54 | MARCH 2020

INTERCONTINENTAL HOTELS GROUP CAIRO CITYSTARS WINS IHG FRONT RUNNER AWARD AND SCOOPS TWO MORE AWARDS.

SHERATON CAIRO HOTEL LAUNCHED A NEW PART IN ONE OF THE PROJECTS OF THE TAKECARE PROGRAM, THE NEW PART IS IN THE “HEART OF THE HOUSE” PROJECT.

ON SPOT LA ROCHE-POSAY LAUNCHES TOLERIANE TEINT, A CORRECTIVE & MEDICAL MAKEUP LINE

MARCH 2020 | 55

ON SPOT AVEC AMOUR BRUNCH: THIS IS HOW LE MÉRIDIEN CAIRO AIRPORT CELEBRATED THE SEASON OF ROMANCE! Because everything is better with a little amour, Le Méridien Cairo Airport marked the most romantic time of the year by unveiling (avec amour) brunch with a passionate Kick-off celebration that puts a light-hearted twist and whimsical touch of amour at Mezzeh.

56 | MARCH 2020

ON SPOT LA ROCHE-POSAY HELD A FUNFILLED EVENT FOR MOMS AND THEIR KIDS TO DISCOVER LIPIKAR RANGE

MARCH 2020 | 57

ON SPOT THE CAIRO MARRIOTT HOTEL HOSTING EL NIDAA FIRST GALA DINNER Earlier in February, the Cairo Marriott Hotel & Omar Khayyam had the pleasure to host El Nidaa Foundation 1st Gala Dinner at Aida Ballroom. Event was held under the auspices of H.E. Dr. Mostafa Madbouly and attended by over 300 guest. Proceeds of the event went to EL Nidaa Foundation project that is aiming to support Women in Upper Egypt.

58 | MARCH 2020

ON SPOT NEW YORKER IS NOW IN EGYPT! On February 20.2020, the international young fashion company NEW YORKER is going celebrated its market entry in Egypt with a grand store opening in Cairo in Citystars Mall. On about 900 m² of sales space, the fashion label will offer a wide range of the latest trends and fashion highlights. NEW YORKER celebrated this grand new opening with many attractive offers and many great entertainments during including DJ Feedo, a glitter face session, photobooth and a parade performance.

MARCH 2020 | 59

ON SPOT A ROYAL OSCARS VIEWING NIGHT AT THE CAIRO MARRIOTT HOTEL Cairo Marriott hosted celebrities for a one-night stay at the Palace for an exclusive Private Viewing of Oscars 2020; the 92nd Academy. During the show they have shared their expectations for the award winners and created critics towards the movies and celebrities nominated to win.

60 | MARCH 2020

5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek: 0101 222 8815 / 02 2737 2552 WESTOWN HUB, SODIC: 0102 004 0984 Alexandria L’PASSAGE MALL ALEXANDRIA-DOWNTOWN: 0100 002 7232

Justify nothing.

The new B-Class is more beautiful than ever. A fully reworked, sporty and attractive exterior design with an extremely versatile interior makes it an absolute jaw-dropper.

Now in Egypt. Visit us or call 16362.

NEW

AIRO