September 2020

SEPTEMBER 2020

Fashion & Lifestyle

ROOM

INSPIRATIONS FOR THE LITTLE ONES!

Hot & Healthy

Spotted

THIS WINTER IS ALL ABOUT

COATS

EVEN DURING PREGNANCY

STEAMY BEAUTY STEALS

‫أوبل جراند الند‬ ‫األلمانى مابيهزرش‬

‫احجز األن‬ ‫نوصى بإستخدام‬

CONTENTS N SEPTEMBER 2020

FASHION 8 10 12 15 18 20 21

Egyptian Made Ladybird Loves Ralph & Russo Ladybird Balmain Spotted: It Is All About Coats Statement Sleeves and Shoulders: Glamorous Looks from Runway Get The Look: Work Essentials Get The Look: Glamour Up

BEAUTY 22 24 26 28

Cinnamon Winter Warming Cosmetics Editor’s Pick: Must-Have Local Beauty Products Mind-Blowing Beauty Benefits of Rose Water Boldest Beauty Trends for 2020

HOME 34 36

Back to School: Room Inspirations Home Inspirations for Modern Lifestyle

BODY & SOUL 38 40 42

Prenatal Pilates Exercises for Stronger Back Finding Balance in Life 4 Exercises to Get Rid of Hip Dips

COOKING 44

Buen Provecho from Mexico

2 | SEPTEMBER 2020

RELATIONSHIPS 46 48

The Art of Forgiveness and Reconciliation Communication Between Couples

MOTHER & CHILD 50

Resolving Conflicts in Mother-Daughter Relationships

COVER Photography by Mostafa Dorra Starring Ingy Elengbawy

SEPTEMBER 2020 | 3

L A DY B I R D Owner/Founder ZEYAD SOROUR

Editor-in-Chief ISMAIL MARZOUK Managing Editor CHRISTINE KASSASSEYA Editors NERMINE HELMY & AYA RAGHEB Sales & PR Director NAIRA EL LAMEI Marketing & Project Director SAMAR ZAKI Art Director RODAINA EMAD Financial Director HAITHAM HAMOUDA Distribution AHMED ABOU EL ELA, AHMED FAWZY, MOHAMED ABD EL NASSER & ALAA HUSSEIN

CONTRIBUTORS Manish Kumar Astrologer “Manish Kumar Arora is a renowned KP Astrologer, Numerologist, Tarot Reader & Vastu Consultant. He has been rendering professional advice to clients with a reasonable degree of success. He has been conferred with the title of ‘Jyotish Varahamihir’ and ‘Jyotish Aryabhatt.’

For advice, please contact manish@manishastrologer.com Scan it & get connected to our facebook fanpage to get all our tips, updates and news!

FOLLOW US ON: Ladybird Fashion & Lifestyle Magazine 4 | SEPTEMBER 2020

28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 2415 6580 www.ladybirdmagazine.com Distributed by Al-Ahram Association

Editor’s Letter

Back to the Self

I remember a few years back, when I took an oath to embark a full life and explore different decisions and possibilities. I believed at that time that new and unique opportunities will help me find out more about my self, the things I love, and the things that make me happy.

But the more I dwelt in this life, the more I lost touch with who I am.

I became lost amongst all of the shouldings, responsibilities, and scattered dreams. I became more consumed with negative, dark thoughts and began to develop feelings of fear, burden, doubt, and lack of confidence. I swept them under the carpet to keep life going until they became rooted in a dull, deep place, that the thought of them was painful and hectic enough.

I came to realize that, in quest for guidance and success, people tend to listen to the opinion of other people, especially those who pretend to be successful. It is part of our natural behavior to care about what other people believe in and think of us, that we often ignore and hush our inner voices… our intuition…our inner compass… the true reason for our existence.

I became overwhelmed with pleasing others, meeting my boss expectations, impressing friends, satisfying my partner, keeping the family happy, and basically keeping everyone happy, that I forget who I am and what makes me happy.

At that time, a friend strike me with a harsh question “what are you running from, Christine?”

It was very hard to dip my toe in the waters, dig in, understand the roots, accept the cause, embrace the flaws, and forgive. I became more aligned with myself, my goals, my needs, and the things that make me truly happy. I started to appreciate the blessings I have, my family, my husband, my career, and the close ones.

I started to realize that there is no right or wrong. There is only one mission that I am called to do, which is to be true to my self. I don’t need approvals from anyone. I just need to be my self and be surrounded with those who love and appreciate this unique self.

The five months I spent locked in a home during the pandemic brought back those memories. It was another great opportunity to spend more time with myself, my husband, and connect to those I care for online. It was a beautiful time to appreciate what I have and evaluate again the real things that do matter to me.

Never run from your self. Embrace your self.

6 | SEPTEMBER 2020

FASHION

WISH JEWELLERY

FACEBOOK: WISH JEWELLERY INSTAGRAM: WISHJEWELRYEG

EGYPTIAN

MADE

Shedding some light on Egyptian gems out there

REBEL CAIRO

WEBSITE: WWW.REBELCAIRO.COM/ INSTAGRAM: REBELCAIRO

8 | SEPTEMBER 2020

SEPTEMBER 2020 | 9

10 | SEPTEMBER 2020

RALPH AND RUSSO FALL 2020 READY TO WEAR

LOVES

LADYBIRD

FASHION

SEPTEMBER 2020 | 11

12 | SEPTEMBER 2020

BALMAIN FALL 2020 READY TO WEAR

LOVES

LADYBIRD FASHION

SEPTEMBER 2020 | 13

14 | SEPTEMBER 2020

FASHION

SPOTTED: IT IS ALL ABOUT

COATS!

Fall/Winter’20 collection is finally out and we are just bursting with excitement about the iconic coats that were spotted on the ready-to-wear fashion runways. There is so much there that we want to perceive! From figure-hugging vintage belted coats that complement our curves, to the new array of glorious, monochromatic capes, there are plenty of must-have trends that can go right with every body type. Of course, stepping out in these fancy leather coats on bold nights is never an old idea. In short, this year is all about coats!

CAPES GUCCI

LANVIN

GIAMBATTISTA VALLI

GUCCI

SEPTEMBER 2020 | 15

FIGURE-HUGGING COATS GUCCI

ALESSANDRA RICH

GUCCI

CELINE

LEATHER COATS

HERMÈS 16 | SEPTEMBER 2020

ALEXANDER MCQUEEN

ALEXANDER MCQUEEN

TRENCH COATS

FENDI

VALENTINO

BALMAIN SEPTEMBER 2020 | 17

FASHION

S TAT E M E N T SLEEVES AND SHOULDERS: For the fall 2020 fashion trends, we saw a mesmerizing array of elegant twist on the off-the-shoulder and shouldered looks that beautifully emphasized necklines and shoulders. Pointed shoulders, puffy cocoon shoulders, and voluminous sleeves as well as asymmetrical off-the-shoulder necklines and one-shoulder designs; there are tons of styles to complement your body type.

ALEXANDER MCQUEEN

ALEXANDER MCQUEEN

CHANEL

18 | SEPTEMBER 2020

CHANEL

CHRISTIAN COWAN

ERDEM

CHRISTIAN SIRIANO

LANVIN

GIVENCHY

MUGLER RODARTE SEPTEMBER 2020 | 19

FASHION

WORK

ESSENTIALS BRUNELLO CUCINELLI WOOL AND COTTON CROPPED PANTS

AQUAZZURA BOOGIE 85 LEATHER ANKLE BOOTS

SPINELLI KILCOLLIN ACACIA 18KT GOLD AND STERLING SILVER RINGS

STOULS KATOUSHA HIGH-RISE LEATHER PANTS

CELINE EYEWEAR ACETATE GLASSES

VALENTINO GARAVANI VLOGO EARRINGS

VICTORIA BECKHAM RIBBED-KNIT WOOL TURTLENECK SWEATER

20 | SEPTEMBER 2020

GUCCI HORSEBIT LEATHER BALLET FLATS

GLAMOUR UP AQUAZZURA BOW TIE EMBELLISHED SATIN PUMPS

MATTIA CIELO 18KT ROSE GOLD RUGIADA MIXED GEMSTONE BANGLE

NEEDLE & THREAD SEQUIN EMBELLISHED RUFFLE TRIM GOWN

SAIID KOBEISY EMBROIDERED FLARED MAXI DRESS

JIMMY CHOO SAOINI 100 EMBELLISHED SUEDE PUMPS

DOLCE & GABBANA DOLCE BOX CLUTCH

SEPTEMBER 2020 | 21

GLAMOUR

CINNAMON

WINTER WARMING COSMETICS BATH & BODY WORKS LIP GLOSS

MANTRA BODY MASSAGE OIL BATH AND BODY WORKS HAND SOAP

AVON FOOT WORKS MOISTURIZING CREAM

LAVISH CARE SHOWER GEL

TISSERAND AROMATHERAPY MIST

WAN WAAN SALT SCRUB

BATH & BODY WORKS SHOWER GEL

NATURMA ALOE VERA GEL ANTI-WRINKLE AND DEEP HYDRATION 22 | SEPTEMBER 2020

LA CHATELAINE ULTRA-RICH HAND CREAMS ORANGE CINNAMON

BATH & BODY WORKS SCENTED CANDLE

EDITORIAL

NEVER MISS A GAME AT LIVE SPORTS BAR Le Meridien Cairo Airport

Be part of the crowd and watch your favorite sports games at Live Sports Bar! Located at Le Meridien Cairo Airport hotel, Live Sports Bar is the perfect place to unwind after a busy day at work. The bar itself is its own piece of décor, featuring a spacious indoor and outdoor patio with dim lighting and contemporary setting, exquisite décor, sports memorabilia display, and picture frames of the most prominent athletes; all to help guests find homage in the bar.

The bar offers its guests an experience and ambiance that is as exciting as the live event itself. With over 12 large plasma screens located in different strategic spots indoors and a mega screen in the terrace, sports enthusiasts can watch major sports events and their favorite sports games any place they desire!

The exquisite décor and friendly ambience of the bar is also perfect for a night of chilled drinks and appetizing finger food. The bar is known for its impressive bartenders, unparalleled cocktails, and large selection of imported drinks. Guests can also find pleasure in scrumptious burgers, signature steaks, and finger-licking sandwiches served by the American style diner. While sushi lovers can revel in uniquely crafted sushi and sashimi assortments every Monday.

There’s plenty to enjoy every day; from live music and bands to themed dancing nights. The seating is very cozy and the place is a great choice for guests who enjoy friendly conversations in home-like setting.

Whether you want to unwind or chill, Live Sports Bar will delight you with a genuine experience.

SEPTEMBER 2020 | 23

GLAMOUR

MUST-HAVE

LOCAL BEAUTY PRODUCTS THIS WINTER

BODY BLOOM TEA TREE SERUM OIL FOR ACNE

BRAES IL N’Y A PAS LE FEU DEEP CONDITIONING HAIR MASK FOR ALL HAIR TYPES

CAROLINE BEAUTY HAWAIIAN COPPER SHIMMERING OIL

BODY TREATS COCONUT DREAMS BODY POLISH

LAURETTE VITAMIN E & ROSEHIP CREAM

JOVIALITY STRONG N’ LONG NAIL OIL

TEAL SKIN SEA ME CLEANSE

SOUL & MORE COFFEE AND COCONUT BODY SCRUB

24 | SEPTEMBER 2020

NEFERTARI FOOT BALM

EDITORIAL

THE LEADING REAL ESTATE DEVELOPER ANNOUNCES

“TAWNY”

A PRACTICALLY PERFECT COMPOUND AT THE HEART OF IT ALL! Yes, the news has been confirmed! Hyde Park Developments are heading west, bringing their leading expertise in the creation of integrated livable community to the residents of 6th of October city as well as luxury and seclusion seekers.

After their breakthrough in the east, offering their “Hyde Park New Cairo” project, Hyde Park Developments is coming to the west side with a practically perfect modern Avant guard designs and livable community concept that cater to the needs of families “Tawny”. The coziness of the community and its young, , fresh look makes it a safe haven for younger generation of families looking to start a new beginning , but still in a well-established area that has access to all lively areas in 6th of October, only minutes far from the most prominent destination including Gezira sporting club, shopping & retail districts in addition to national & international schools such as Lycee Albert, Al Alson, The International School of

Chouhaifat, The American International School (AIS) and The British International School In Cairo (BISC), and others.

With premium location amidst the landmark places of 6th October and Sheikh Zayed, “Tawny” arrives to redefine the residential community of the west, granting its owners extra luxury of the inclusive compound, surrounded by vibrant destination. “Tawny “ will be on total size of 31 acres, featuring lavish boutique collection of exclusive 216 villas of diverse types and sizes, ranging from 240 SQM to 288 SQM Modernity and novelty surrounds each and every corner of the project, which is manifested in the units. Hyde Park Developments also went an extra mile, offering the “Quad Villas”, that are considered an addition to the market. This leading product concept is all about bigger space for bigger families and those who want to be immersed in the friends and family gathering. This comes as part of Hyde Park Developments’ thought as the creators and shapers of the ultimate familial lifestyle.

Conceptualizing the spaces revolves around mixing practicality and efficiency with convenience surrounded by an air of coziness, catering to the different needs, tastes and preferences of the owners. The total landscape of the project was designed so as to reflect this diversity, with less than 20% of the project is dedicated to the residential purpose.

We are all excited about this new addition to the west side and we know you’re too, so decide on your preference from the 4 types of villas and join this desirable community at the heart of it all!

SEPTEMBER 2020 | 25

GLAMOUR

MIND-BLOWING BEAUTY BENEFITS OF

ROSE WATER WOMEN IN EGYPT HAVE USED ROSE WATER AS PART OF THEIR DAILY FACIAL ROUTINE FOR MANY DECADES. A BOTTLE OF THIS MIRACULOUS BEAUTY POTION WAS ENOUGH TO REJUVENATE AND REVITALIZE THE SKIN AS WELL AS ADD A BEAUTIFUL, HEALTHY GLOW. IT IS MOSTLY KNOWN FOR ITS ANTI-INFLAMMATORY ADVANTAGES AND ABILITY TO BALANCE THE PH OF SKIN AND SOOTHE SKIN IRRITATION. LUCKILY, THERE ARE WAYS TO PREPARE ROSEWATER AT HOME AND MAINTAIN BEST QUALITY WITH LITTLE MONEY.

26 | SEPTEMBER 2020

FOR THE HOMEMADE ROSE WATER: Bring four organic roses and remove the petals from stems. Run them under luke water and let drain.

In a large pot, place the petals and cover them with distilled water. Make sure not to add too much, just water to cover those petals.

Bring water to simmer over medium heat and cover for around 20 minutes. When the rose petals turn pale in color, turn off the heat and let the water cool. Once cool, discard petals and place the rosewater in a jar.

FOR THE HOMEMADE ROSEWATER FACE TONER: 100 ml rose water Spray bottle 8 drops rose oil 6 drops lavender oil (optional) Pour all ingredients in a spray bottle. Fasten the bottle seal and shake well.

Spray the toner on your face and neck after washing your face in the morning and evening.

AS A MAKEUP REMOVER 50 ml rose water Small bottle 3 teaspoon coconut oil Melt the coconut oil in a microwave or place it in a bowl of hot water for few minutes.

In a small bottle, pour rose water and coconut oil. Fasten and shake well.

To remove makeup, dip a cotton pad in the bottle and wipe your makeup with it.

ANTI-AGING SERUM Spray bottle 1 tablespoon almond oil 2 tablespoons rose water 20 drops rosehip oil 5 drops ylang-ylang oil 3 drops geranium essential oil Mix all the ingredients in a bottle. Add more rose water if the liquid doesn’t blend well.

Shake well and apply it all over your face and neck after washing your face in the evening.

ANTI AGING HIBISCUS SERUM 1 teaspoon almond oil 2 teaspoons rose water 1 teaspoon coconut oil 1 teaspoon hibiscus water 5 drops geranium oil 2 drops lavender oil In a small saucepan, bring hibiscus petals to boil in quarter cup of water. Let cool.

In a small bowl, pour all ingredients and mix well.

Make sure to warm your coconut oil before adding to the mixture. Once mixed, pour the serum into a jar.

Mix well before use.

SEPTEMBER 2020 | 27

Glamour

BOLDEST

Beauty Trends FOR 2020

1

2

3

6 4

5 7

1. AXIOLOGY LIP TO LIP BLAMIE ROSE 2. ERE PEREZ CARROT COLOUR POT 3. CHANEL OMBRE PREMIÈRE LAQUE LONGWEAR LIQUID 28 | SEPTEMBER 2020

EYESHADOW 4. EXA HIGH FIDELITY FOUNDATION 5. CHARLOTTE TILBURY PILLOW TALK PUSH UP LASHES MASCARA 6.BITE BEAUTY CHANGEMAKER

SUPERCHARGED MICELLAR FOUNDATION 7. AXIOLOGY LIPSTICK SPIRIT

8

9

10

12

11

15

16

13 14

8. GLOW RECIPE PAPAYA SORBET ENZYME CLEANSING BALM 9. FENTY BEAUTY DIAMOND BOMB HIGHLIGHTER 10. KOSAS PRESSED POWDER BLUSH AND HIGHLIGHTER

11. LANCOME JUICY TUBES LIPGLOSS MAGIC SPELL 12. KATE SOMERVILLE DELIKATE RECOVERY CREAM 13.SUPREME X PAT MCGRATH RED LIPSTICK

14. KJAER WEIS EYE SHADOW BLUE WONDER 15. NO.7 PROTECT & PERFECT ADVANCED ALL IN ONE FOUNDATION 16. GUIDE BEAUTY EYELINER DUO SEPTEMBER 2020 | 29

EDITORIAL FEATURES

NEW DISTINCTIVE SPORTY IDENTITY, BETTER ROOMINESS AND INNOVATIVE FEATURES NISSAN MOTOR EGYPT LAUNCHES THE SECONDGENERATION OF JUKE Nissan Motor Egypt announced the launch of the allnew Nissan JUKE in the local market. The secondgeneration of this unique crossover caters to youth seeking to stand out from the crowds.

The new “coupe-like” JUKE has a noticeably larger cabin than its predecessor does with significance to design, technology and performance, in addition to practicality with innovative features, which allows it to reinvent the segment once again.

Mr. Mike Whitfield, Nissan Motor Egypt’s Managing Director, highlighted during JUKE’s new generation launch, “Product line-up enrichment is a key pillar of the Nissan Motor Egypt’s mid-term strategy and a key enabler to reaching our ambition to be the number one choice for the Egyptian consumer as Nissan Motor Egypt is the global OEM with 100% owned factory”.

Mr. Whitfield emphasized, “JUKE’s second-generation is an important addition to our product lineup in Egypt. A compact SUV vehicle, which set the bar for compact crossovers 10 years ago through its distinctive personality and emphasis on fun. He added, “Today after almost a decade, JUKE is back in Egypt to reinvent the segment once again.”

30 | SEPTEMBER 2020

JUKE’s Dimensions The all-new JUKE built at a manufacturing plant in Sunderland, U.K, has a significant larger cabin, which provides more roominess and comfortability to the driver and the passengers.

JUKE 2021 length is 4.21 meters, width is 1.8 meters, height is 1.595 meters, wheelbase is 2.636 meters, and meanwhile the boot capacity is 422 liters, which is the largest among its segment.

Economic Engine JUKE’s second generation comes with an all-new turbocharged, three-cylinder, 1,000 cc engine that produces 117 horsepower with maximum torque 200 newton meter.

That engine is one of the best in class when it comes to fuel efficiency, which places JUKE on the top when it comes to fuel efficiency within its class.

Adding to the above-mentioned, one of the most iconic features in JUKE’s second generation is the 7-Speeds Automatic Dual-Clutch-Transmission where the driver can experience and enjoy different driving moods by shifting between gears through the Paddle Shift.

the strongest types of supports in the main parts of the body to improve rigidity while allowing bumpers to absorb and reduce the weight of the car by 65 kilo Another unique safety features include a tire pressure monitoring system and High Beam Assist, which automatically increases the light intensity if the surroundings are too dark.

DYNAMIC AND ELEGANT DESIGN The all-new Nissan JUKE’s sporty design is considered an edge among SUV cars; the design is streamlined and elegant with modern dynamic lines, with the presence of the front grille V-Motion, which characterizes many of the new Nissan models and a floating roof.

As well as headlights with a distinctive circular design and strong lighting, it makes driving in the toughest conditions an enjoyable experience, as well as the rear door handles that make the new Nissan Juke look like a coupe design.

The interior intuitive, layered cockpit design of the new Nissan Juke keeps the driver and passengers safe, in control and ready to enjoy the drive, supported with high quality surfaces & ergonomic seats, air conditioning vents with a distinctive shape a distinctive D-shaped multi-use steering wheel.

The third grade from JUKE - Tekna Perso - is available with three wonderful different dual tone interiors; there is black mixed with Alcantara for the highest level of elegance, white color mixed with black for more individuality and orange color mixed with black for dynamic & sporty print.

Nissan JUKE’s second generation has a BOSE® PERSONAL® PLUS audio system with eight speakers, an 8-inch touch screen, voice recognition, and smartphone connection to the car via Apple Car Play and Android Auto.

THREE CATEGORIES OF THE NEW JUKE The new Nissan JUKE is available with three categories in the Egyptian market; the first category is the Nissan Juke Accenta, which comes with LED front fog lights, cruise control, technology paddle shifters for semi-automatic transmission, 17-inch sport wheels, manual adjustment, rear parking sensors, glass Dimmer, plus a distinctive 8-inch touchscreen.

As for safety and security, the Nissan JUKE Accenta contains ABS, in addition to VDC technology that works in controlling the dynamics in the car and six airbags for the driver and all passengers.

For the second category, which is the Nissan JUKE Tekna, it contains folding mirrors and wipers that contain rain sensors, a leather steering wheel, automatic parking, keyless opening, 7-inch digital meters, and automatic air conditioning Large, 19-inch sports wheels, BOSE audio with eight speakers, sized in leather.

Third category is the JUKE Tekna Perso, adding to the above-mentioned it includes the dual-view saloon in elegant and attractive colors as previously elaborated.

It is expected that JUKE’s second generation will achieve success in the Egyptian market due to the distinctive and unique characteristics that makes it convenient for all customers who prefer strong performance accompanied with safety and luxury.

SECURITY AND SAFETY FEATURES The Nissan JUKE is awarded the five star safety rating from the European Program EURO NCAP 2019.

The advanced strong body, which was designed using

SEPTEMBER 2020 | 31

GLAMOUR

Immerse Yourself

IN THESE FRAGRANCES THIS FALL

BOTTEGA VENETA ILLUSIONE FOR HER EAU DE PARFUM

GUERLAIN MON GUERLAIN EAU DE PARFUM INTENSE

ESTEE LAUDER BEAUTIFUL BELLE LOVE

LOUIS VUITTON CALIFORNIA DREAM 32 | SEPTEMBER 2020

CHANEL PARIS LES EAUX DE CHANEL PARISRIVIERA EAU DE TOILETTE

TOM FORD SOLEIL NEIGE

SANA JARDIN JAIPUR CHANT EAU DE PARFUM

NARS AUDACIOUS FRAGRANCE

YVES SAINT LAURENT LIBRE EAU DE PARFUM

EDITORIAL FEATURES

“LET’S MAKE YOUR HOME

SPECIAL”

Cairo - September 16, 2020: IKEA, the Swedish pioneer and top-rated brand in furniture and one of Al-Futtaim Group’s companies, has successfully, electronically, and unprecedentedly launched its new edition of the 2021 catalog in Egypt. In fact, the launch coincides with the 70th anniversary of IKEA’s first catalog release, and was curated under the slogan of “Let’s make your home special”.

This year’s catalog is characterized by impressive price reduction for more than 1,000 products, along with the showcasing of 1,700 new products that suit all tastes.

Additionally, the 2021 catalog was launched during an online event held by the company in the presence of IKEA’s experts at the regional level, a myriad of journalists, influential figures, and a group of Egyptian prominent designers. IKEA’s 2021 catalog, which carries the number 70, offers state-of-the-art solutions, smart advice, and practical ideas that can be implemented at home. It is, indeed, inspired by people’s daily lives, and opts for conforming to the challenges that the world has been facing during this year. Not only did the catalog comprise innovative suggestions for the distinctive homes, but also it included a brilliant set of new released products, as well as, the IKEA’s most renowned products at the lowest prices, in order to provide a more comfortable, smarter, and more sustainable living.

On this occasion, Thomas Sirguey - IKEA Egypt Store Manager said: “2020 was a difficult year, especially after the emergence of the Coronavirus pandemic, however, we, at IKEA, did not lose hope, and were able to duly overcome the challenges that we encountered, by creating new opportunities and standards. Today, we are launching the 2021 catalog, which confirms our steadiness in providing a better daily life to more people. We also believe in the significance of digital transformation, so we have introduced some new services in order to ensure the health and safety of our customers, some of which are Click & collect, cash on delivery, IKEA mobile app, virtual interaction and online consulting services.

Dalia Refaat - IKEA Egypt Marketing Manager said:

“This year we realized the importance of life at home, so the 2021 catalog comes under the slogan of “Let’s make your home special”, which will enable our customers to utilize their home spaces through practical solutions at reasonable prices, hence provide them with a better daily life. The catalog aims at educating customers about how to disassemble and install products, through real-life examples of people who have transformed their homes into work, study, or play areas.”

She further expounded that the launch of the catalog is IKEA’s most crucial annual event, so they were keen on launching it even amid the circumstances that the entire globe is going through. Needless to say, the world is currently keeping pace with changes promptly and easily, by continuing to provide products and services that take into account form, function, quality, and sustainability.

She added: “The 2021 catalog, from which we launched an electronic version, is also a way to help our customers take advantage and make the most of their time at home. Also, it is deemed as a shopping tool rather than a way to display products. This year’s electronic launch of the catalog came as a result of reducing the distribution and circulation of printed publications, and was within the framework of IKEA’s strategy of wielding the latest methods to distribute the catalog through various digital media channels and platforms.

She reiterated: “IKEA’s main goals are to provide products at prices that suit different segments. This will be conducted via an expansion plan to reach out to new customers in the Egyptian market through our 6th of October City’s new branch, which will be inaugurated next March. It is also expected to host more than 2 million visitors in 2021.”

It is worth noting that IKEA considers sustainability to be one of the most important elements that it is keen on, whether when designing its products or during the conduct of its business. Thus, IKEA’s sustainability strategy is based on making a positive impact on people and society, which is in line with Egypt’s 2030 strategy for sustainable development.

SEPTEMBER 2020 | 33

INTERIOR

LITTLE BLESSINGS CUSTOMIZED BEDROOM

BACK TO SCHOOL:

room inspirations PINOCCHIO FURNITURE ORIGAMI BEDROOM SET

34 | SEPTEMBER 2020

LITTLE BLESSINGS TEEPEE TENT

ZARA HOME REVERSIBLE STAR PRINT AND KNOTTED DETAIL QUILT

ZARA MINI FLOWER POT

HAMLEYS 12 LEAD PENCILS ZARA MINI FLOWER POT

IKEA SUNDVIK ROCKING CHAIR

VILLEROY & BOCH CHEWY AROUND THE WORLD

ZARA HOME SCHOOL BUS TOWEL SEPTEMBER 2020 | 35

INTERIOR

HOME INSPIRATIONS for Modern Lifestyle

BLEND FURNITURE

CHACKAL HOME ACCESSORIES

36 | SEPTEMBER 2020

ZARA HOME MARBLE TABLE SET OF 2

EBONY & IVORY BISCUIT CHAIR

EBONY & IVORY CROWN TABLE

BLEND FURNITURE CHAIR

EVONY & IVORY VEST CHAIR

IKEA GAMLEHULT FOOTSTOOL

TROZO BY SHADES DESIGNS JANE SOFA

H&M JACQUARD WEAVE CUSHION COVER ZARA HOME GOLD METAL FRAME

VILLEROY AND BOCH THE KINGFISHER SEPTEMBER 2020 | 37

Mind & Soul

PRENATAL

P I L AT E S E X E R C I S E S F O R S T R O N G E R B AC K

It is a blessing to be able to bring life to the world. It goes without saying that pregnancy is a beautiful time in a woman’s life, but it can also be overwhelming if we ignored the needs of our body, soul, and mind. We know that it is in our best interest to feed all three aspects the same way we strive to feed our baby. In this article, we will focus on the first aspect, the body, and talk more about one of the renowned forms of prenatal exercise, known as Pilates.

Pilates is a low-impact exercise that combines flexibility and strength training, offering unraveled benefits for pregnant women. It is regarded as one of the best ways to enhance posture, improve balance and stability, control weight gain, and strengthen all body parts that often tend to cause pain during pregnancy such as the back, legs, pelvic floor, hips, and lower back among others . Needless to mention how safe, fun, and effective it can be if professional guidance is seeked. So gear up and let’s get started!

5 PRECAUTIONS FOR AN EFFECTIVE WORKOUT Pilates is considered to be safe during pregnancy; however, it is imperative to take your precautions to benefit from these workouts and lessen the chances of getting injured.

Seek the assistance of a professional coach. While online videos can demonstrate a thorough, step-by-step guide for prenatal workouts, it is best to be guided by a professional coach to monitor your progress, energy levels, and posture throughout the workout.

If you decide to workout without a professional assistance, make sure not to perform any exercise that can overstretch your joints, place excessive emphasis on the abs (like crunches), or do head stands and similar movements that can reduce blood supply to the heart.

You are your own monitor. Whenever you feel discomfort, tiredness, or dizziness, stop the exercise immediately.

Stay hydrated all day long and try to workout in appropriate weather conditions.

Last but not least, maintain a correct posture throughout all workouts. You do not need to deal with an injury or a harsher back pain. Be wise and seek perfection.

38 | SEPTEMBER 2020

PRENATAL PILATES WORKOUTS

WAG THE TAIL Benefits: Strengthens lower back and abs; increases flexibility and stability Get down on all fours and make sure that your wrists are aligned under your shoulders. Draw your belly in and lift your left knee up towards the side. Maintain a correct posture throughout the workout and try not to shrug your shoulders. Rotate your knee in circles while keeping your abs pulled in. Complete reps and switch sides.

PELVIC TILTS Benefits: Strengthens your lower back and pelvis On an exercise mat, lie on your back with bent knees, feet flat on the mat, and arms on your sides. In this neutral position, inhale and tilt your hips away from your face. You will feel a larger arch under your low back. Then exhale and tilt your hips back towards your head. You will feel your lower back pressing into the floor. Repeat the exercise – inhale and tilt forward, exhale and tilt backward – while keeping few breaths in between. Make sure to relax your upper body and let the feet and arms be on the floor. Do 5 to 10 reps.

SWORD ARM Benefits: Strengthens arms, abs, hips and back; enhances balance Kneel on your right knee and place your right hand on the floor under your shoulder. Extend your left leg out to the side to form a straight line. Keep your foot on floor, arms stretched towards the ceiling, face looking towards your hands, hips facing front, and

abs pulled in. Gradually, exhale as you reach your left hand to the floor. Inhale as you slowly draw your arm up to the sky and exhale while lowering arm to starting position. Do not move your left leg throughout the workout. Complete reps, switch sides and repeat.

THE SWORD Benefits: Strengthens legs, back and abs; improves balance Stand with your feet wider than your hips. Knees bent, feet pointing outwards, and hands on your hips. Bend your knees and sweep your right hand toward your left knee as you look down. Then sweep your right arm upward to the right side - as if you were drawing a sword out of a hip belt – while raising your body to the initial position. Look up toward your hand. Complete reps, switch sides and repeat.

THE CAT STRETCH Benefits: Strengthens back muscles Get on all fours; keep your hands beneath your shoulders and knees beneath your hips. Breathe in and relax your tummy. Then breathe out while drawing your tummy inwards and arching your back upwards. Keep your head down as if you are looking at your tummy.

Repeat for ten times.

SEPTEMBER 2020 | 39

Mind & Body

Finding

BALANCE

in Life

We all have this fierce desire for finding meaning and purpose of life. But once we find it, our desire develops into seeking success in whatever purpose we have chosen. We become more eager to climb mountains and do whatever it takes to reach our goals in life. And above all, to be recognized by those around us as outstanding, successful individuals.

But with big dreams comes great responsibilities, as they say, and what one can perceive as challenging can be in reality, stressful and perhaps depressing. It can cost our health and wellbeing and destruct our plans. That’s why we need to understand what stress is to be able to find balance in everything we do.

Our bodies were designed to handle a certain amount of stress to accommodate to emergency cases, such as fire in the building or threat to survive or theft or an accident. Such unfortunate events trigger a fight-or-flight response, providing the body with a burst of energy to handle the sudden situation. However, our bodies are not designed to handle this amount of stress for prolonged durations. They were not designed to serve our addiction to adrenaline or addiction to self-recognition. It is surprising how many people consider stress as a badge of honor and an indication of self-worth and value, while it is only destructing their entire system and future dreams as well.

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So what can we do to replace our stressful lifestyle with a balanced one?

The answer is change. The toughest part of stress management is the actual change that one must do. It means making sacrifices and holding oneself accountable for all decisions. It also means setting sustainable, measurable, attainable, relevant, and time-related goals – known as SMART –in order to manage stress.

And it is always recommended to ask for the help and guidance of family members and friends throughout this phase.

So how can I set SMART goals to manage my stress levels?

There are four aspects that can trigger stress The first is stress environment. Most of us tend to deal with one or more of these four daily stressful environments, which are work-stress due to long hours, heavy workload, tight deadlines, job insecurity, endless duties, among others; Relational-stress due to continuous fights or clashes with partner, family member, or roommate; personal stress such as debt problems, moving houses; and community stress due to traffic, long driving, loud neighborhood, etc.

The second trigger is stress events, which can be divided into major and minor stressors. Major stressors can include the loss of someone, divorce, job loss, while minor stressors can include car loss and major fights.

The interesting fact about stress is that time can heal

and lessen the impact of these stressors on our lives.

Of course, the major stressors will take more time to heal than the minor ones.

The third trigger is aggravators. It is our tendency to make mountains out of molehills or dull thoughts about nice events. For example, fear of plane crash or fear of drowning during a vacation. While some of these thoughts can be the consequence of a previous trauma, most of us tend to overreact or treat a problem as greater than it is.

The last trigger is poor wellness. And by wellness we mean fitness, friendships, hobbies, faith, and anything that feeds the body and soul.

Moving forward‌ We might not have control over our stress environment or stress events, but we can manage the aggravators and wellness to a great extent. We can learn to change how we think about certain situations and seek better time for our body and soul.

Once you have listed all the stressful triggers that you are currently facing, you can set SMART goals for one section, practice over few weeks, then shift to another area, and so on. Start with your problematic area and give yourself enough time to turn your stressful lifestyle into a balanced one, and then shift to the next most important area. Remember, the keys to making a change is to set goals, hold accountable, and ask for help.

SEPTEMBER 2020 | 41

Mind & Soul

4

EXERCISES TO GET RID OF HIP DIPS

SIDE LYING LEG RAISE On sports mat, lie on the left side with your right hand on the floor and your supporting arm under your head. Extend your legs and flex both feet. Make sure your bottom leg stays extended for the duration of the series.

Lift your top leg up about eight inches from the floor then make tiny pulses upward for few times until you reach the highest point of your lift. Hold and draw one-inch circles with your heel for 20 reps.

Keeping your top leg lifted, bend and straighten your knee. Do this 20 times while maintaining correct form and movements. Do 10 to 20 times then shift to the other side.

LUNGES On a yoga mat, stand straight with your feet hip-width apart and relax your shoulders. In this position, flex your abdominal muscles to keep your spine and posture straight.

Throughout a lunge exercise, your arms and hands can be on your hips or held out to the side or in front of them. Choose the arm position that would help you maintain balance.

To start the workout, take a big step forward with your right leg and place your right foot on the ground, heel first. Lean your body forward so that your weight is on your front foot. Keep your back and upper body straight. Hold this position.

Lower your body until your right knee is bent at a 90-degree angle, while maintain the same right posture. Your right upper thigh should be parallel to the 42 | SEPTEMBER 2020

floor and your right knee should be positioned directly above your right ankle.

Push yourself upwards with your right foot and return to the starting position.

Repeat this several times and then switch to your left side.

SQUAT WITH LEG ABDUCTION AND LATERAL RAISE Stand straight with your feet hip-width apart. Hold a pair of dumbbells at your sides. This is your starting position. Brace your core and gradually lower your body into a squat position while keeping your face looking forward. As you return to standing, lift your right leg out to the side as far as your straight-legged range of motion allows. Raise both arms to the side as well so that your shoulders are aligned with your right leg. Squeeze your glutes and activate your core throughout the workout. With control, bring your right foot back to squat position. Repeat 20 times then shift to the leg side.

SIDE HIP OPENERS On a sports mat, come onto all fours. Keep your hands directly underneath your shoulders and your knees directly underneath your hips.

Inhale as you lift one leg up in a 90-degree angle from your other leg. Keep your knee bent, then slowly lower your leg back down without touching the floor. Repeat for 15 times. On the last repetition, hold your leg 10 times in the upper position before lowering. Repeat on the opposite side

16685 SEPTEMBER 2020 | 43

COOKING

BUEN PROVECHO FROM

MEXICO

BEEF ENCHILADAS Yields: 8 servings Time: 80 minutes

INGREDIENTS: • • • • • • • • • • •

1.5 pounds lean ground beef 1 medium white onion, peeled and diced 2 cloves of garlic, minced 1 can corn, drained 1 can black beans, rinsed and drained 8 large flour tortillas 3 cups shredded Monterey jack 1 can enchilada sauce 1 tsp. chili powder 1 tsp. ground cumin Salt and pepper to taste

DIRECTIONS:

• Heat oven to 350°F. Grease a 9 x 13-inch baking pan with cooking spray. Set aside.

• In a large pan, cook the ground beef and marinate with salt, pepper, chili powder, and cumin, over medium-high heat until it is browned. Transfer the 44 | SEPTEMBER 2020

beef to a separate bowl and set aside.

• In the same pan and using the beef grease, cook the cubed onion for 5 minutes until is translucent.

Stir in the beans for 1 minute then add the garlic until golden. Remove pan from heat and stir the ground beef and 1/4 cup enchilada sauce into the veggie mixture until combined. Set aside.

• To do the enchiladas, lay out a tortilla, and spread two tablespoons of enchilada sauce over the surface of the tortilla. Add 1/8th of the ground beef mixture and spread it along the tortilla.

Finally, sprinkle 1/8th of the cheese. Roll up tortilla and place in the prepared baking dish.

Repeat the same process with the remaining quantity. Pour some enchilada sauce on top of the tortillas, then sprinkle the remaining shredded cheese.

• Bake for 20 minutes. Remove from oven and serve immediately. Your can garnish the dish with chopped fresh cilantro and halved cherry tomatoes if desired.

CHEESY TACO SKILLET Yields: 4 Time: 30 minutes

INGREDIENTS: • • • • • • • • • • • • •

1 lb. ground beef 1 red bell pepper, chopped 1/4 c. green onions, sliced 2 cloves garlic, minced 1 15-oz. can diced tomatoes 1 can of black beans 1 cup Shredded Monterey Jack 1 cup shredded Cheddar 1 tbsp. vegetable oil 1 tbsp. chili powder 1 tsp. ground cumin 1 tbsp. hot sauce Salt to taste

DIRECTIONS:

• In a large skillet, heat oil over • medium heat. Add red bell peppers and green onions and cook • together for five minutes. Then add garlic, chili pepper, and cumin. Stir until combined.

• Add ground beef to the mixture and season with salt. You can use kosher salt instead, if you prefer.

Cook for five minutes or until brown • Add diced tomatoes and black beans. Stir in hot sauce and mix well.

• Sprinkle the shredded Monterey jack and cheddar cheese. Cover with a lid and let melt for few minutes. Garnish with green onion.

SEPTEMBER 2020 | 45

Relationships

The Art of FORGIVENESS RECONCILIATION

&

Why is it hard to forgive those who hurt us?

Our internal sense of justice goes against the idea of being exploited or hurt by others, that it oftentimes regards punishing others as an act of righteousness.

It becomes righteous and fair to invest our anger and grudge in revenging or hurting the exploiter, in search for justice, healing, and reconciliation. Truth is, no matter how hard we revenge back, our wrong actions – that were driven from anger – will cause nothing but regrets, stress, and even depression.

Unforgiveness is like a poison, the more you let it ignite within you, the more you will feel weary and heavy. Contrary to a popular belief, forgiveness doesn’t underestimate the amount of anger and hurt that one can feel during a hurtful event. It is normal to feel angry at someone who takes no responsibility for their hurtful actions. It is normal to feel angry at someone who asks for no forgiveness. And it is normal to feel angry at someone who hurts you intentionally and repeatedly. Forgiveness, however, teaches us to be stronger than the exploiter.

46 | SEPTEMBER 2020

It is your right to feel angry. But it is not your right to act upon this anger. The reason is because anger is destructive when it finds a wrong expression but constructive when it uses a positive way of communication. It takes discipline, morals, and positive self-image to exclude yourself from exploiters and become a better person. Further, it requires training to be able to control you actions when emotions blind you.

Remember that there is no point in desiring forgiveness from someone that you are unable to forgive yourself.

Forgiveness is not forgetting. You cannot simply erase a memory that brings negative feelings.

Forgiveness is not giving excuses. You must put them accountable for their mistakes.

Forgiveness is not a feeling. Forgiveness is a choice and a decision… and not feelings to ignore.

Forgiveness is not a one-time deal. You do not make bargains. It is an ongoing process and a choice.

Forgiveness is…

FEELING and expressing hurt to those who hurt you. Communication is the key to most of our problems.

DIRECTING the hate from the person to the behavior. It is the behavior that you hate the most, not the person. You do not know how weak this person is or how wrong was he/she raised. There are no ‘bad’ people but bad behaviors.

KEEPING those who hurt us off the hook. There is a famous saying that goes like this “Keep your friends close, and enemies closer.” Why would anyone want to have their enemies closer? You need to set yourself free from the exploiter and enjoy a positive life with the ones who care about you the most.

HEALING from all wounds. You need to understand your emotions and identify the trigger of anger and unforgiveness. You will need to explore hidden areas and doors that you may not wish to open. But if you are going to own anger and learn to forgive, you must learn to deal with your issues in an honorable and respectful way.

SEPTEMBER 2020 | 47

Relationships

COMMUNICATION BETWEEN COUPLES HOW TO COMMUNICATE IN A RELATIONSHIP

Communication is one of the integral skills that determine the success or failure of any relationship. People are not born with great communication skills, but anyone can master this skill and turn their life into a successful one. For without being able to express oneself and listen to the other, partners can hardly achieve a successful relationship or intimacy. But by developing communication skills, partners can maintain a loving, respectful relationship for life.

48 | SEPTEMBER 2020

The Purpose of Communication in Relationships In any relationship, couples need to feel safe, secure, understood, and cared for. One way to communicate and feel those needs is through a successful two-way communication; meaning that both parties express and listen. Couples who do not practice proper communications skills tend to listen less, fight more, get frustrated, and reach wrong assumptions, which in return deteriorate the relationship.

One purpose of communication is to determine what reality is. Communication entails the cooperation of both partners as they share and examine their opinions, feelings, concerns, and thoughts to come to an accurate understanding of their problems. The purpose of communication is not to only express and listen, but also validate. It is mandatory to show that you have listened, understood, and determined reality. Validating does not mean agreeing or compromising. It means that your partner’s opinion is worth listening to and considering, and the other way around.

HOW TO COMMUNICATE:

Do Not Criticize It is an unfortunate reality that couples tend to build walls instead of bridges during conflicts. Instead of expressing contradicting opinions constructively, many partners attack, accuse, criticize, blame, and victimize one another. It is important for each partner to focus on expressing their own opinion and not overshadowing the opinion of the other.

Listening Is Not About You Listening is entirely about the person you are listening to. Even during a conflict, it is mandatory to put aside your point of view and listen carefully, because your opinions and reactions are likely to be both irrelevant and inappropriate to your partner. The person talking is not looking to you for advice or guidance. They just want to be heard and understood.

Talk About Your Personal Needs Many couples find it very hard to express personal wishes, such as more intimate time, more quality time, a bigger home, a baby, participation in house chores, etc. Many of us have grown up feeling ashamed of our wants. Some by their parents, others by their partners. But the personal wants that come from our deep desires, vulnerable places, or great love are not insig-

nificant. The more that you communicate your wants, the more you will be in touch with yourself, and the closer the relationship will be.

Practice the Art of Compassion When we carefully listen to our partner’s feelings and the roots that triggered those feelings, we gain compassion for them. This is the essence of a relationship; is to be able to understand, respect, and offer support and love to one another through the pain and struggles of life. We do not always need to give advice or perspective, but rather listen and gain a new perspective ourselves. Giving advice or being judgmental is condescending and patronizing. It is as if you are dealing with your enemy not your beloved partner.

Communication Should Bring You Closer One of the most effective techniques that couples use to manipulate, control, and punish each other during a conflict is intimidation. It is very common among our culture to frighten one partner into submission. Some people even practice this on the first day of marriage.

Communication should bring a couple closer to one another. It should be used to break down the barriers that keep them apart, not to build up further conflicts and negative feelings between both individuals.

SEPTEMBER 2020 | 49

Mother and Child

Resolving Conflicts in MOTHER-DAUGHTER Relationships Mother-daughter relationships are rarely like Gilmore Girls! While many mothers and daughters strive to establish a tight and close bond with one another, some of these relationships become complicated or even toxic. There are many factors that can contribute in complex relationships, such as cultures, values, morals, maturity, behaviors among others. Some of the unhealthy relationships get better with time, others with good communication and listening.

Regardless of how close or complicated a relationship is, research shows that relationships play an extremely important role in our self-esteem and our ability to cope with our feelings. Just like any type of relationship, mother-daughter relationships require mutual support, respect, and understanding to develop and mature. And as daughters mature into adulthood, it becomes easier to find means to communicate and listen to one another to find common grounds.

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EXPECTATIONS Culture plays a big role in shaping the relationship between mothers and daughters. In some cultures, daughters are expected to be submissive and obey their mother’s desires, while in others, daughters are expected to leave the house and depend on themselves at an early stage of life.

Sometimes these mutually exclusive expectations come into conflict. For instance, a mother might give her daughter the freedom to make her own choices in life but threatens to never see her again if she pursues an opportunity in a different country. And oftentimes these expectations come from a daughter’s beliefs about what her mother should be doing. For instance, a daughter, who never received attention and care from her mother, might expect a better relationship between her mother and the grandchildren.

These two examples show that mothers and daughters have difficulties meeting one another’s expectations. However, when daughters mature to adulthood, it becomes easier to establish a relationship that has some limitations. It becomes easier to communicate the things that bother in a mature way. It becomes easier to seek mutual respect by accepting that there are things about the other that you appreciate, and that everyone does mistakes. And it becomes easier to set limitations and offer one another support and understanding.

RESPECT FOR DIFFERENCE Mothers often fall into the trap of thinking that their daughters should think and feel the same way as they

do, and daughters often fall into the trap of thinking that the differences that they both will build nothing but a wall in their relationship. Yet in adult relationships, differences are often what provide interest because each side realizes that being different does not necessary mean being wrong. People who embark different roads always have interesting stories to tell and preach.

BOUNDARIES One of the areas that mothers and adult daughters often struggle with has to do with understanding that there are boundaries and limits to be respected. We tend to see both mothers-in-law intervene in how their daughter and son should raise their children, which school to apply to, which sports to participate in, and even which colors to wear! Mothers need to remind themselves that there are boundaries that they must respect, even if they do not agree with them.

COMMUNICATION Expressing your feelings and talking about the things that upset you is mandatory in any relationship. But how you communicate those feelings is very important. Condemning, judging, disrespecting, and accusing will certainly create walls instead of bridges.

Respecting, listening, and understanding, in return, do not only create a stronger connection but also reveal facts and aspects that we never assumed before.

Sometimes, knowing someone does not necessarily mean that we do know everything about them and about their past. Talking about these things helps clarify things.

SEPTEMBER 2020 | 51

HOROSCOPE

LIFE

You’re focused in your learning pursuits, communications projects, and the connections you’re making with others. You’re looking to nurture your curiosity, connect with others, get out and about, and become more active in your neighborhood or with acquaintances.

The desire to create something wonderful is strong in the first half of September. Personal appeal and magnetism is powerful, and you can be charmingly forthright, sincere, and straightforward with your requests and communications. People will appreciate your unique style, and you manage to be both assertive and charming.

The opportunity to make impressive progress with a project, talent, or business idea can arise toward mid-month. Releasing stress through physical or creative activities can be excellent for you now.

Keeping some things to yourself while smiling for the camera seems to be what works for you at many points

CAREER

You’re likely to enjoy more dynamism and creative expression in your work. You are likable on 52 | SEPTEMBER 2020

a professional or public level. You are coming across passionate and focused in career now, and are very noticeable and making a mark.

You can be excited about emerging new ideas for long-term plans and projects, or the full details of a plan come together now. In the last week of the month, extra effort behind the scenes can reap rewards. Your curiosity is insatiable at this time, and this could add some stress to your life. It would be wise to slow down a little. Don’t pressure yourself to learn and know everything, or you will end up so scattered and tense that you don’t absorb any particular topic very well. If in job, you are restless with routines, and tend to answer to your own internal rhythm

RELATIONSHIP

This can be an important time for releasing a block, forgiving someone, or moving past a situation that has kept you from moving forward.

It’s a green light month in a general sense, even if your heart is a little slower than the rest of you to take off. You might enjoy opportunities to meet special people through long-distance communications, cultural events, higher education, acquaintances, or groups; or you can find pleasure and inspiration through these things. Chances are excellent that you will find a lovely confidante this month, if single, someone to share your daily activities and thoughts with even if this is an online friend or other casual connection. Weeding out what seems now to be superfluous social associations from your life is very likely at this time as you become more serious about what you want, on a personal level, from your life.

SEPTEMBER 2020 | 53

CARREFOUR EGYPT LAUNCHES DONATION INITIATIVE TO SUPPORT HUMANITARIAN EFFORTS IN BEIRUT THROUGH THE EGYPTIAN RED CRESCENT GOODYEAR MIDDLE EAST & AFRICA PARTNERS WITH GB AUTO TO BECOME AN AUTHORIZED DISTRIBUTOR AND SELL GOODYEAR TIRES IN EGYPT

SHERATON SOMA BAY RESORT WINS 2020 TRIPADVISOR TRAVELERS’ CHOICE AWARD FOR FIVE STARS RESORT

HILTON CAIRO HELIOPOLIS AND HELIOPOLIS TOWERS IS PLEASED TO ANNOUNCE THE APPOINTMENT OF HALA SABRY AS CLUSTER COMMERCIAL DIRECTOR FOR HILTON CAIRO HELIOPOLIS AND HELIOPOLIS TOWERS. 54 | SEPTEMBER 2020

HILTON LUXOR RESORT AND SPA IS CREATING A SAFE AND COMFORTABLE ENVIRONMENT FOR EVENT PLANNERS WITH ITS CLEANSTAY GLOBAL PROGRAM.

HILTON ANNOUNCED TODAY THE RECENT APPOINTMENT OF JEANSEBASTIEN KLING AS GENERAL MANAGER OF HILTON CAIRO HELIOPOLIS AND HELIOPOLIS TOWERS.

FINE HYGIENIC HOLDING APPOINTS AHMED EL FAKHARANY AS NEW CHIEF COMMERCIAL EGYPT

HILTON PYRAMIDS GOLF RECEIVES THE HEALTH AND SAFETY CERTIFICATE FROM THE MINISTRY OF TOURISM THE MINISTRY OF HEALTH AND THE HOTEL ASSOCIATION FOR MEETING THE PUBLIC SAFETY REGULATIONS FOR HOTELS AND RESORTS.

STEIGENBERGER HOTELS & RESORTS EGYPT CELEBRATES TRIPADVISOR TRAVELLERS’ CHOICE BEST OF THE BEST AWARDS 2020 FOR ITS HOTELS STEIGENBERGER ALCAZAR, STEIGENBERGER MAKADI AND STEIGENBERGER CORAYA!

UNITED STATES AND CHIPSY FOR FOOD INDUSTRIES – ONE OF PEPSICO EGYPT COMPANIES - RENEW PARTNERSHIP IN EGYPT TO IMPROVE FARMER LIVELIHOODS HILTON LUXOR RESORT & SPA RECEIVES THE HEALTH AND SAFETY CERTIFICATE FROM THE MINISTRY OF TOURISM

GOOGLE ANNOUNCED A DONATION OF $2.2M TO LOCAL RELIEF EFFORTS AND TO SUPPORT AFFECTED SMALL BUSINESSES

THE BEST THE TOP HOTELS

SOL Y MAR SOMA BEACH HOTEL OPENS ITS DOOR IN SEPTEMBER 2020

Jaz Hotel Group is delighted to announce the unveiling of its latest addition to the portfolio, Sol Y Mar Soma Beach Hotel, Red Sea, Egypt, opening in September 2020. The newly acquired four-star hotel is nestled on one of the Red Sea’s widest stretches of white sandy beaches. The hotel is ideally centralized and accessible, being just 45 km away from Hurghada International Airport, 10 minute-drive from Safaga city center and 45 minute-drive from Hurghada city center.

This brand-new hotel offers an array of 433 comfortable accommodation options. These well-appointed lavish guest rooms are cozy, bright, and furnished with modern décor and colors. Each guest room has a balcony or terrace, complemented by stunning views of the sea, pool, or garden.

This beautiful destination whereas the hotel is located, is very well-known for kite and windsurfing activities, all these watersports and different facilities are wrapped up with service excellence and warm hospitality.

Special offer is tailored to make it an easy choice to satisfy your longing for a good holiday with family and friends. Reap the benefit of our special opening discount and enjoy 15% off on your stay in a Double Room, soft all-inclusive basis. Hurry up and book your stay before October 31st 2020.

We are doing our best to provide you with a very safe and healthy stay at Jaz Hotel Group properties amongst your family and loved ones.

HILTON CAIRO HELIOPOLIS WELCOMES GUESTS BACK

Hilton Cairo Heliopolis announce the re-opening of its doors after being officially certified by the Egyptian Ministry of Tourism and the Ministry of Health for being fully compliant with general safety regulations and additional hygiene measures, in line with government guidelines and public health advice.

The hotel has launched several promotions and attractive offers, which include a staycation family package on bed, breakfast, and lunch by the pool as well as an exciting program full of outdoor activities for kids by renowned experts; Carpediem and Beyond on weekends. Also, guests will be able to enjoy a variety of dining experiences at their favorite cuisines indoor like Leonardo, Dabke, Noble House, and outdoor at Egyptian Nights and Blue Lagoon pool bar.

It is worthy to mention, that Hilton applies “CleanStay” global program, which provides continuous elevated cleaning and disinfection practices throughout the guest stay for their safety and comfort.

LE MERIDIEN CAIRO AIRPORT

Le Meridien Cairo Airport announced it has been recognized as 2020 Travelers’ Choice Best of the Best award winner , Based on a full year of Tripadvisor reviews, award winners exemplify travelers’ ultimate favorite, top 1% of hospitality businesses around the globe.

There is no greater achievement than being recognized by our dear guests, Thank you all for your ongoing preference.

SEPTEMBER 2020 | 55

THE MUST KNOW! HOTELS

MARRIOTT MENA HOUSE ASSOCIATES UNITE TO SUPPORT CHILDREN WITH CANCER As part of Marriott Mena House’s “Serve 360 initiatives: Doing good in every direction”, the hotel has organized a blood donation activity in favor of Children’s Cancer Hospital 57357.

The event was one of the continuous initiatives to support 57357 children’s hospital, a state of the art institution that provides free medical services for children with cancer from Egypt and the Middle East.

Knowing the value of donating blood for the survival of cancer fighters, the hotel team was keen to show solidarity and eagerness to help our community through their participation in the campaign. The team gathered at Al Wazir ballroom from all different departments to donate their blood after having required tests done through the professional medical team of the hospital.

Marriott Mena House, Cairo blood’s donation event is one of the several activities striving to make a move against children’s cancer along with hospital 57357. marriottmenahouse.cairo.com

56 | SEPTEMBER 2020

UNTWO SECRETARY-GENERAL AND EGYPTIAN MINISTER OF TOURISM AT MARRIOTT MENA HOUSE, CAIRO

Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization (UNWTO) recently visited Egypt in response to an official invitation from Egypt’s Minister of Tourism and Antiquities, H.E. Dr. Khaled El-Anani. The visit is Pololikashvili’s first outside Europe since the spread of the novel coronavirus (Covid-19) and after the reopening of travel and aviation in Spain, where the UNWTO is headquartered.

While in Cairo El-Anani and Pololikashvili made a tour at the new Grand Museum followed by a visit to the Pyramids of Giza. The tour came to an end with a lunch at the legendary Marriott Mena House hotel.

Pololikashvili has praised the level of precautionary measures and safety controls taken by the Egyptian government to resume tourism to the country as well as the commitment of hotels nationwide to properly implement these measures.

The picture shows Egyptian Minister of Tourism and UNTWO Secretary General while being welcomed by Jaylane El Samawi, Public Relations Manager at Marriott Mena House, Cairo.

BEAUTY & HEALTH

ENTERTAINMENT

GARNIER LAUNCHES TRANSFORMATIVE GREEN BEAUTY INITIATIVE TO RADICALLY REDUCE THE BRAND’S GLOBAL ENVIRONMENTAL IMPACT BY 2025

Today, more than ever, environmental, health, and social concerns are of the upmost importance.

The events of the last few months have been unprecedented, calling into focus the role of brands in today’s society. Consumer expectation has shifted.

Above anything else, people want brands that they can trust, that are transparent and which are genuinely committed to being better, especially when it comes to the impact they have on the planet.

When it comes to sustainability, Garnier has been committed for years; producing more natural formulas, using sustainable and fair trade ingredients, even being the first to bring certified organic products to the mass skincare market. Now, Garnier wants to go further, to shift the way the beauty industry operates and lead the change for all of us.

Garnier’s Green Beauty initiative is a complete end-to-end approach to sustainability. The aim is to transform every stage of Garnier’s value chain globally, reducing or eradicating environmental impact in the following areas: By 2025, Garnier will aim to use Zero Virgin Plastic in all packaging, saving 37,000 tonnes of plastic every year.

By 2025 all packaging will also be either reusable, recyclable or compostable.

By 2022, all plant-based and renewable ingredients will be sustainably sourced.

By 2025, 100% of Garnier’s new products will have an improved environmental profile.

100% Carbon Neutral industrial sites by 2025, through the use of renewable energy.

CO2 emissions of industrial sites already reduced by 72% By 2025 Garnier will have empowered 800 communities worldwide as part of our Solidarity sourcing programme.

The Green Beauty initiative includes a Sustainability Progress Report, offering complete transparency on Garnier’s commitments, which can be tracked publicly via the Garnier website. This report states where Garnier stands today, mapping out the process of how the brand will reach ambitious 2025 targets.

This progress report provides a clear and trackable summary of Garnier’s commitments, work that has been completed with the help of experts and scientists.

ACCLAIMED ACTRESS AND PRODUCER UMA THURMAN AND FILMMAKERS ANNEMARIE JACIR AND SOPHIA ALMARIA JOIN THE SUNDANCE TV SHORTS COMPETITION JURY

Acclaimed actress and producer Uma Thurman and trailblazing filmmakers Annemarie Jacir and Sophia AlMaria join the SundanceTV Shorts Competition jury panel.

Launched by SundanceTV in collaboration with beIN Media Group and the Doha Film Institute, the MENA edition of the SundanceTV Shorts Competition is a platform for independent storytellers and emerging talent in the region, to share their stories.

The winner of the competition will participate in an exclusive masterclass with Golden Globe winner and Academy Award and Primetime Emmy Award nominee Uma Thurman. Additional prizes include a state-of-the-art home entertainment package and a beIN CONNECT Voucher.

The winner and three runners-up will be announced in November, and their films will broadcast exclusively on SundanceTV on beIN channel 75 in MENA, later in the year.

Those interested to participate in the 2020 SundanceTV Shorts MENA competition are now able to take advantage of an extra week and enter their film(s) until 25 October at www.SundanceShortsMENA.com/submission-form/. Entries can be submitted by the producer or director, who must provide proof of residence in the MENA. Films should be no longer than 15 minutes and must be delivered with English subtitles if English is not the spoken language. SundanceTV Shorts competition is open for all who have a story to share, irrespective of whether the short film has been produced with sophisticated equipment or with a mobile phone. Entries must meet SundanceTV’s official rules and technical requirements, available on the website. Submissions will be judged on creativity, entertainment value, original storytelling and production values.

To learn more about the competition, please visit www.beIN. com/SundanceTVshorts.

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FASHION

H&M AND ITALIAN BRAND GIULIVA HERITAGE COLLABORATE ON A COLLECTION OF TIMELESS PIECES WITH SUSTAINABILITY IN FOCUS

H&M is proud to announce a collaboration with the luxury Italian brand Giuliva Heritage.

Family-owned and known for their flawless tailoring, Giuliva Heritage take classic menswear silhouettes into the world of womenswear. Margherita Cardelli and husband Gerardo Cavaliere, Giuliva Heritage’s founders, are passionate about long lasting fashion in great fabrics. Together with H&M, the couple created a modern take on Italian heritage with a collection made from materials from more sustainable sources and in line with both brands’ journey to circularity, recycled fabrics have been used throughout. The collection will be available in selected stores, from the 3rd of September, with prices starting from 599 LE.

TECHNOLOGY

THE MOST STYLISH BATTERY KING, REALME C11 WILL BE YOUR FAVORITE SMARTPHONE IN ITS CATEGORY The fastest-growing and trendsetting Chinese smartphone company, realme, revealed that its new smartphones realme X3 SuperZoom and realme C11 have achieved record sales upon their launch. This confirms realme’s leadership and the great quality of its products.

Mahmoud Taha, realme Egypt’s Marketing Head, highlighted that all C11 devices were sold out within only two hours, immediately after its launch on souq. com, while X3 SuperZoom was sold out in less than 13 minutes on souq.com, making it one of the fastest-selling flagship phones on the website. realme’s number of global users reached 40 million, and the distribution of realme’s products reached 59 countries.

Taha also added that the superior capabilities and high specifications of the C-series, at an irresistible price unlike any other, have enabled it to reach nearly 13 million users.

KATCHOUNI: A FLAMBOYANCE OF SPARKLING JEWELS

Katchouni turns bold this season with cutting edge and vibrant designs. Luxurious statement jewelry merges with boho chic vibes to create a new Katchouni essence.

Katchouni goes for a new and unique direction to introduce the latest collection. Vivid styling along with iconic bamboo textures, paired with fine jewelry, created a campaign with a surreal mix of boho luxury.

Straying away from the traditional signature rose gold pieces, Katchouni introduces precious colored stones with brushed gold to illuminate every woman’s summer looks. The collection features an array of emerald, dark scarlet, navy and turquoise precious stones melded with the finest 18K gold to create a rainbow of seasonal colorful bursts. The collection also includes brushed 18K gold embellished with diamonds and some more classic Katchouni white gold and diamond pieces that remain timeless in their elegance.

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TRAVEL

REAL ESTATE

EMIRATES INCREASES SERVICES TO CAIRO

Emirates has reaffirmed its commitment to growing its operations in Cairo with the introduction of increased frequencies between Cairo and Dubai. The airline will add three additional flights a week, taking the total number of flights to and from Cairo to 17, starting 3 September, 2020.

The expanded schedule will offer enhanced connectivity for customers travelling to Dubai and beyond to Emirates’ network of over 70 destinations. The three additional flights will be operated by an Emirates Boeing 777-300ER. On 8 August, 2020, Emirates reintroduced its iconic A380 to Cairo, operating its flagship four times a week. Cairo is currently the only destination on Emirates network in Africa and the Middle East with both the B777 and A380 operating to/from Dubai.

Customers can stop over or travel to Dubai as the city has reopened for international business and leisure visitors. Ensuring the safety of travellers, visitors, and the community, COVID-19 PCR tests are mandatory for all inbound and transit passengers arriving to Dubai (and the UAE), including UAE citizens, residents and tourists, irrespective of the country they are coming from.

ORA DEVELOPERS RE-OPENS ZED PARK TO SPARK HAPPINESS WITH NEW ADDITIONS AND A PARTNERSHIP WITH I-EVENTS

Ora Developers will re-open ZED Park’s doors to the public this October after a long period of preparation to ensure the safety of the visitors.

Ensuring an exciting return, Ora Developers has partnered with Amr Mansi’s I-events to put together an exciting calendar of events and activities at the park as part of ZED Park’s entertainment platform ‘ZED Park Presents’, which was launched last year. This partnership comes in-line with Ora Developer’s mission to become Egypt’s most coveted family-oriented entertainment destination.

TECHNOLOGY OPPO ANNOUNCES SPONSORING THE EGYPTIAN PREMIER LEAGUE 2020

As part of its commitment to support sports and football in Egypt, OPPO, the leading global smartphone brand, has announced sponsoring the Egyptian Premier League 2020.

On this occasion, Brand Director, Eve Han – OPPO Egypt, expressed her happiness saying: “We are proud to sponsor the Egyptian Premier League for the third season in 2020. This partnership is a proof of OPPO’s strong support to the sports field in Egypt and its commitment to grow the game in Egypt as it is one of the key markets in the regions”.

Han added: “We take pride in our products and in their ability to empower youth through advanced technology by helping them capture good times and special memories through our different products”.

In addition to sponsoring the Egyptian Premier League for the third season; OPPO sponsored the African Cup of Nations in 2019 and supported the Egyptian team during their journey in the Russian World Cup 2018.

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology.

Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. OPPO has been in the Egyptian market since 2015.

MEET YOUR CHILD’S NEWEST READING BUDDY

Families across the Arab world are always looking for ways to help their children improve their Arabic reading skills, that Arabic became one of the most requested languages on Read Along

by Google. Read Along, a free Android app, helps children over the age of 5 to improve their reading skills in a fun, engaging way through the help of an in-app reading buddy. Today, to support Arabic speaking families around the world, we’re happy to be launching Arabic support for Read Along.g Since launching the app in other languages earlier this year, we saw a positive impact on children’s reading abilities with those who read at a speed of less than 45 correct words per minute seeing an improvement of anywhere from 35 percent to 85 percent in their oral reading fluency after using the app for 100 minutes over the course of 2-3 weeks.

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EDITORIAL FEATURES

MERCEDES-BENZ INTRODUCES THE ALL NEW GLA

The new Mercedes-Benz GLA now offers more character, added space, and safety

Mercedes-Benz Egypt annouces the arrival of its all new highly popular compact SUV, the GLA. With an even more reinforced character, a powerful and efficient four-cylinder engine, the latest driving assistance systems, and the MBUX infotainment system, the all new GLA has all the strengths of a class leading lifestyle oriented compact SUV. It will be available in two packages including the GLA 200 AMG and the GLA 200 Progressive.

Self-assured and dynamic: The exterior design As a compact SUV, the new GLA conveys both sportiness and modernity. The front and rear views are characterised by a wide muscular stance. The side profile gives the car a dynamic elegant flair accentuated by the coupĂŠ-like lines of the side windows. The GLA 200 Progressive features stylish exterior highlights and comes with 18 inch light alloy wheels. As for the GLA 200 AMG it includes the sporty AMG package, the night package and 19 inch wheels.

Contemporary modern luxury: The interior Offering a characteristic compact SUV seating position, the new GLA is more than ten centimetres higher than its predecessor; offering additional headroom at the front and

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considerably more legroom in the rear, thus more spacious and practical. The new interior maintains its high quality hallmarks and a contemporary design. Both the GLA 200 AMG and Progressive are generously equipped with high end options, including the intuitively operated MBUX infotainment system along with an all-digital instrument display, ambient lightning, Smartphone integration and an electrically operated tailgate. The GLA 200 AMG is further equipped with an advanced sound system, wireless charging and a Panoramic sunroof.

The Driving assistance systems The GLA takes another step forward towards safety and driving assistance, elevating Mercedes-Benz Intelligent Drive to the next level. The range of driving assistance and safety systems includes, ATTENTION ASSIST, Adaptive brake lights, Active Parking Assist with PARKTRONIC, reversing camera and the Active Braking Assist system which is fitted as standard and in in emergency situations applies autonomous braking to avoid a collision. To complement the dynamic abilities of the new GLA200, the car is equipped with a new 1.4 litre turbocharged engine delivering 163 hp, also featuring a 7G DCT dual-clutch transmission.

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