EXALT

CHARLIE & DAN

WE’RE CHARLIE & DAN - THE FOUNDERS OF EXALT.

Like most people we know, our lives are pretty full-on. We’d love to say it was all eat / sleep / insta / rave* / repeat in our house, but in all honesty it was actually more like eat / work / workout / pass out.

Eating healthily takes a fair bit of time, effort and money. Sure, you can try and plan your meals ahead of time, but there are always times where you are caught short with an unexpected meeting or by waking up too late for breakfast. During these times we found that goodquality, on-the-go options for healthy food are pretty limited. Trust us, if you can think of one we probably tried it.

WE FELT THERE REALLY WAS NOTHING ON THE MARKET THAT TICKED ALL OF THE BOXES OF TASTE, CONVENIENCE AND NOURISHMENT.

To sum it up, we felt like we were fighting a constant battle - endlessly trying and failing to strike the right balance between work, working out and healthy eating. alternative way to fuel the body that is both convenient and delicious. And (to give you the short version), after consulting with nutritionists and taste experts, EXALT was born in the winter of 2019. A tasty, nutrient-packed meal supplement & cold press juice that works for any number of lifestyles and health and fitness goals, and tastes great too. Real, good food, bottled.

Since you have read this far already, we’d like to be honest and say that while we started a nutrition brand, we still believe in balance. We are fans of the 80/20 rule - 80% healthy, 20% dirty. For us, balance

is crucial to a healthy lifestyle otherwise it just gets a little dull. I’m sure we won’t be the first people to admit to eating Nutella straight out the jar.

A WEE BIT ABOUT CHARLIE AND DAN...

Charlie and Dan Wilson-Vaughan, business and life partners, started protein smoothie & cold-pressed juice business, EXALT, during the pandemic.

Born out of a desire to aid individuals constantly on the go, from busy mums, to overworked millennials, to athletes, these smoothies boast premium ingredients, with a truly high protein level.

“We’d always stop off at services on the way to grab something to eat. Aside from your KFC or McDonald’s, there isn’t a huge choice of nutritious food – unless you want a makeshift chicken salad from M&S! We started thinking about creating a product that would be perfect for people who wanted to get something healthy on the go.”

EXALT’s juices are all pressurised to naturally extend the shelf life to at least two weeks – an industry first making them stand out from competitors.

Charlie adds: “No-one else has managed to make a fresh ready-to-drink protein smoothie with an extended shelf-life. Our range has twice the protein vs other fresh “protein” drinks.”

With a clear mission and a strong focus on sustainability from the outset, EXALT say “All brands need to be accountable for what they do. We work with a leading sustainability consultancy to make sure that everything we do is mindful of the environment and communities in which we operate.”

After two rounds of private investment, a lockdown-founded business, as expected, hasn’t all been smooth sailing: “We’ve been constantly having to adapt to the environment to see what works for the current market.”

Charlie expresses his gratitude for husband, Dan, revealing: “I would have thrown the towel in months ago if we didn’t have each other. We’ve been living in each other’s pockets, but it’s made us stronger than ever.”

The future of EXALT is an extremely bright one.

We hope you enjoy our products and would love to hear your feedback, the good the bad and the ugly. Don’t be shy. https://www.exalt.co.uk/